Let’s fly together! Your Advertising Opportunities with SunExpress Table of Contents 04 08 Network Aircraft Branding
03. Company Profile
04. Network
05. German Customers 06. Turkish Customers 05 Profile On Board
08. Aircraft Branding
09. Tray Table Branding
10. Wireless Inflight Entertainment
11. Crew Announcement
12. Uniform Accessories
13. Samples
14. Giveaways for Kids 21 13 11 Page for Samples Crew Announcement 15. Flyers for the Seat Pocket Partners
16. Napkins
17. Air Sickness Bag
18. Wet Wipes
19. Boarding Pass
Online
21. Page for Partners
22. Raffle Pages
23. Social Media
24. Newsletter
25. Main Teaser & Special Offer Box
26. Travel Guide
27. Contact
On Board Online Back to Menu 2 / 28 Company Profile: We are SunExpress
Uniting people, countries and cultures for 30 years Dedication that reaps rewards
It’s all hidden in our name. Founded as a joint venture between Lufthansa and Turkish The many awards we have received over the years proves we are a reliable and attractive Airlines in 1989, we are a true sun specialist and offer numerous direct connections between travel partner for our customers. As a particular source of pride, we have chosen four of Europe and Turkey and many idyllic holiday destinations along the Mediterranean, Black our countless distinctions to present here: Sea, North Africa and Red Sea where the sun never stops shining. With a total of 84 aircrafts on average in 2019, we are proud of operating the largest fleet in our company’s • Fifth best leisure airline in the world (2018 & 2019): We were voted the world’s history. Serving over 90 destinations in 30 countries, we carry more than ten million fifth best leisure airline and the best leisure airline in Turkey by Skytrax World Awards, passengers every year. These numbers prove how we are cruising towards growth. also known as “the passengers’ choice”.
Without any doubt, we owe our success to our valuable passengers who prefer to fly with • Turkey’s safest airline (2018): By the Directorate General of Civil Aviation (DGCA), us and also our workforce of more than 4,200 employees who dedicate themselves to we were awarded as the best airline in passenger transportation with the SAFA rating serve our customers with the highest quality and who are experts in their field. Together, 0.0, making us the best-rated passenger airline. we are the SunExpress family and do our very best to ensure we will remain high-flyers for another thirty years and offer high quality services to our guests. • Germany’s most punctual airline (2018): Using data collected by the passenger rights portal Flightright, we were rated the most punctual airline in Germany. Our headquarters is located in sunny Antalya, which is known as the touristic capital of Turkey. Another key hub is Izmir on Turkey’s Aegean coast. Frankfurt International Airport • Sixth place in Airline Index (2018): We were ranked sixth in the highly regarded hosts the main base of our subsidiary SunExpress Deutschland. The company is located in Airline Index published by the renowned climate protection organization ‘atmosfair’. Gateway Gardens. This means that of the 190 largest airlines in the world, only five beat us in terms of carbon efficiency.
We will always continue to carry you to your loved ones and to your dream holiday Investment and innovation destination. We wish you a pleasant flight on board SunExpress.
The ability to invest and the willingness to innovate are the most crucial factors when it comes to the continuous development of an airline. Through our order for 50 new Boeing 737 aircraft in 2014, we have made significant investments in our fleet, making it one of the youngest in Europe. We have already received 18 new Boeing 737-800 NGs, with another 32 due to join the ranks by 2024. This type of aircraft offers our passengers top comfort and maximum safety. With their modern, low-emission design, they help us to embrace our ever-growing social responsibility as an aviation company. Our fleet is complemented by 7 Airbus A330-200.
And we’ve also got a good deal to be proud of when it comes to innovative solutions. We were the first airline in the world to offer our customers the opportunity to book flights with Amazon Alexa. Our customers can also contact us round the clock via WhatsApp and can even book flights through Facebook Messenger, making us a pioneer in this area, too.
On Board Online Back to Menu 3 / 28 Network
full charter scheduled flight
*no claim for completeness
On Board Online Back to Menu 4 / 28 Profile: Customers with German background
Distribution of passengers by age group (in %) Distribution of passengers by reason for traveling
18 – 24 years
25 57 % 6 % – 34 years 3 Leisure Business
35 4 % – 13 44 years Others 33 % 45 Visit family & – 21 54 years friends
55 – 27 64 years 65 and over 22 Distribution of passengers by frequency of flying 14 7 % Gender distribution 43 % 5 times and more First flight 50 % Second to fourth flight 41 % Female 59 % Male Distribution of passengers
24 %
On Board Online Back to Menu 5 / 28 Profile: Customers with Turkish background
Distribution of passengers by age group (in %) Distribution of passengers by reason for traveling
18 – 24 years 28 % Leisure 18 % Business 25 8 – 34 years
35 – 50 % 44 years 32 Visit family & 4 % friends Others 45 – 54 years 28 55 – 64years 65 and over 20 10 Distribution of passengers by frequency of flying 2
34 % Gender distribution First flight 51 % 15 % 2 bis 4 Flüge 5 times and more
67 % 33 % Male Female
Distribution of passengers
73 % 3% others
On Board Online Back to Menu 6 / 28 Your Advertising Opportunities with SunExpress On Board
On Board Online Back to Menu 7 / 28 Advertising Media: On Board of SunExpress
Aircraft Branding
Aircraft Branding
Lead time 3 months
Duration min. 6 months
Your advertising here! € 250,000 Price + production costs / 6 months
39.6 m Example Brand your own aircraft and let it take to the skies! A great backdrop for all your communication.
12.6 m
On Board Online Back to Menu 8 / 28 Advertising Media: On Board of SunExpress
Tray Table Branding
Tray Table Branding
Lead time 1 month
Duration min. 1 month
approx. 25,000 Contacts / month passengers / aircraft
Minimum order 1 aircraft / month quantity
depending on the Dimensions aircraft* Your advertising here! from 3,900 € / month + Price production costs (2,250 €)
Example The tables offer an optimal advertising space for your brand and message.
* Tray Table 1: 42 × 19.5 cm, Tray Table 2: 41.5 × 23.3 cm, Tray Table 3: 41 × 24 cm, Tray Table 4: 39.8 × 23.4 cm, Tray Table 5: 42 × 24 cm
On Board Online Back to Menu 9 / 28 Advertising Media: On Board of SunExpress Wireless Inflight Entertainment
Entertainment-Ads
Lead time 1 month
Duration min. 1 month Your advertising here! Contacts / 1 M passengers / month month
depending on the Dimensions used device
Price from 25 € CPM Ihre Werbung hier!
Dedicated Sponsor Channel
Lead time 1 month
Duration min. 1 month
Contacts / 1 M passengers / month Example month SunExpress Wireless Inflight Entertainment, which passengers can access on their own mobile devices, depending on the Dimensions offers on-board entertainment for passengers. Integrate your message into the digital entertainment used device programme. Entertainment ads can be placed in various areas, e.g. on the homepage, on the from 8,000 € / children’s channel or on the moving map. Pre-roll media ads, for example, are shown before the Price start of a film. By integrating your own ‘dedicated sponsor channel’, you create a unique interaction month between your content and your customers.
On Board Online Back to Menu 10 / 28 Advertising Media: On Board of SunExpress
Crew Announcement
Crew Announcement
Lead time 7 days
Duration 1 month
Example / 1 M passengers / month month
approx. 9,000 Flights flights / month
from € 25,000 / Price month
The friendly voices of our flight attendants accompany the passengers throughout the flight. Let our flight attendants speak for your brand.
On Board Online Back to Menu 11 / 28 Advertising Media: On Board of SunExpress
Uniform Accessories
Uniform Accessories
Lead time 1 month
Duration on request
Contacts / 1 M passengers / month month
approx. 9,000 Flights flights / month
Dimensions on request
Price on request Your advertising here!
Example Our friendly flight attendants are the face of SunExpress, your holiday airline. They communicate with each customer personally – and so can you, with your accessory on their uniforms!
On Board Online Back to Menu 12 / 28 Advertising Media: On Board of SunExpress
Samples
Samples
Lead time 1 month
Duration in line with usage
Your advertising here! Contacts / 1 M passengers / month month
approx. 9,000 Flights Your advertising here! flights / month Minimum order None quantity
from € 15,000 / Price month Your advertising here!
SunExpress reserves the right to review the samples with regard to their image. Improper giveaways cannot be distributed on SunExpress flights.
Example On the arrival at the destination, saying thank you to the passengers by way of a small gift is something we do with pleasure. What if the passengers take away your message with them? From giveaways to samples, SunExpress is open to anything that brings pleasure – be part of it!
On Board Online Back to Menu 13 / 28 Advertising Media: On Board of SunExpress
Giveaways for Kids
Giveaways for Kids 8 weeks prior to Lead time loading
on individual Duration agreement
Contacts / approx. 70,000 month children / month
D: Warnung! Nicht geeignet für Kinder unter 3 Jahren. Enthält Kleinteile. F: Attention! Ne convient pas aux enfants de moins de 3 ans. Contient des petits éléments. I: Attenzione! Non adatto ai bambini de età inferiore ai 3 anni. Contiene pezzi piccoli. GB: Warning! Not suitable for children under 3 years of age. Contains small parts. E: ¡Advertencia! No es conveniente para niños menores de 3 años. Contiene piezas pequeñas. NL: Waarschuwing! Niet geschikt voor kinderen onder de 3 jaar. Bevat kleine onderdelen. FIN: Varoitus! Ei sovellu alle 3-vuotiaille lapsille. Sisältää pieniä osia. SE: Varning! Ej lämplig för barn under 3 år. Innerhåller små delar. Developed by UNISET PROMOTION ers & Ma NO: Advarsel! Ikke egnet for barn under 3 år. Inneholder små deler. Made in EU gic Stick gic Puzz DK: Advarsel! Ikke egnet for børn under 3 år. Indeholder små dele. Registered Design Ma le ©Copyright UNISET PROMOTION 2014 approx. 9,000 WWW.UNISETPROMOTION.COM
UNISET PROMOTION, Transformervej 11, DK-2730 Herlev UNISET® is a registered trademark of UNISET A/S. Flights 6513 -k · XXXXXX flights / month 6513_SunExpress CoverPlayscene.indd 1 30/07/14 13.44 Minimum order None quantity
Price on request
Example Our cheerful kids giveaways provide fun and entertainment on board for our young passengers. The children can also enjoy their customized gifts long after their trip is over.
On Board Online Back to Menu 14 / 28 Advertising Media: On Board of SunExpress Flyers for the Seat Pocket
Flyers for the Seat Pocket
Lead time 21 days
Duration min. 1 month
Contacts / 1 M passengers / Your advertising here! month month approx. 9,000 Flights flights / month
Minimum order None quantity
max. Dimensions 29.7 × 21 cm
€ 15,000 per month, plus Price production and distribution costs
Example
Passengers find all the important facts about the flight in the seat 29.7 cm pocket directly in front of them. Take your message there and attention is guaranteed.
21 cm
On Board Online Back to Menu 15 / 28 Advertising Media: On Board of SunExpress
Napkins
Napkins
Lead time 1 month
Duration in line with usage
Contacts / 1 M passengers / Your advertising here! month month
approx. 9,000 Flights flights / month
Minimum order 100,000 pcs quantity
approx. Dimensions 16 × 16 cm
Price from € 10,000
16 cm
Example Passengers receive a napkin printed with your message with every drink and snack – a highly effective advertising opportunity!
16 cm
On Board Online Back to Menu 16 / 28 Advertising Media: On Board of SunExpress Air Sickness Bag
Air Sickness Bag
Your advertising here! Lead time 1 month
Duration in line with usage
Contacts / 1 M passengers / month month
approx. 9,000 Flights flights / month
Minimum order 100,000 pcs quantity
folded approx. Dimensions 12.5 × 24 cm
Price from € 20,000
Example If worst comes to worst, every passenger is provided with an air sickness bag in the seat pocket right in front of them. But passengers 26 cm 12.5 cm also like to look through the contents of the seat pocket without any specific reason. Your message right in the hands of your target group.
24 cm
On Board Online Back to Menu 17 / 28 Advertising Media: On Board of SunExpress Wet Wipes
Wet Wipes
Lead time 4 weeks
Duration on request
Contacts / 1 M passengers / month month
approx. 9,000 Flights flights / month Your advertising here! Minimum order 100,000 pcs quantity
folded approx. Dimensions 6.2 × 11.8 cm
Price from € 15,000
Example Wet wipes are handy and popular. SunExpress serves your refreshing advertising message on it with every meal.
On Board Online Back to Menu 18 / 28 Advertising Media: On Board of SunExpress
Boarding Pass
Boarding Pass
Your advertising here! Lead time 2 months
Duration in line with usage
Contacts / 1 M passengers / month month
approx. 9,000 Flights flights / month
Minimum order 1 m pcs quantity
Dimensions 19.9 × 8.3 cm
Price from € 40,000
Example Direct and personal. Your advertising message accompanies your target audience throughout the flight.
On Board Online Back to Menu 19 / 28 Your Advertising Opportunities with SunExpress Online
On Board Online Back to Menu 20 / 28 Advertising Media: SunExpress Online
Page for Partners
Your advertising here! Page for Partners
Lead time 1 month
Your advertising here! Duration min. 1 month
Unique Users 1.5 M / month
depends on Dimensions placement
Price from € 15,000
Your advertising here!
Example Use sunexpress.com to book flights, rental cars, transfers, and even boats. Contact your target group directly – in German, English, Turkish, French, Russian, and Italian. Design your own partner website: Using teasers and images on sunexpress.com.
On Board Online Back to Menu 21 / 28 Advertising Media: SunExpress Online
Raffle Pages
Raffle Pages
Lead time 1 month
Duration min. 2 weeks
Unique Users 1.5 M / month
Price from € 10,000 Your advertising here!
Raffle Pages + Facebook
Lead time 1 month
Duration min. 2 weeks
1.5 M unique Reach users + Facebook
Price from € 15,000
Example Host a raffle for your customers in cooperation with SunExpress. You can book a dedicated web page for your raffle with us, which you can design in accordance with your needs. Use it to your best advantage in connection with Facebook, Instagram, Twitter or YouTube.
On Board Online Back to Menu 22 / 28 Advertising Media: SunExpress Online Social Media
Social Media
Duration 2 weeks
> 450,000 Reach Fans / Followers
Ihre Werbung hier! Price on request
depends on the Dimensions placement
Your advertising here!
Example Post on SunExpress social media channels: Facebook, Instagram, Twitter and YouTube, to communicate with your target audience directly!
On Board Online Back to Menu 23 / 28 Advertising Media: SunExpress Online
Newsletter
Newsletter 2 weeks before Lead time appearance
Reach Germany and on request Turkey
on individual Dimensions agreement
German Newsletter from € 5,000
Your advertising here! Turkish Newsletter from € 3,000
Example Our newsletter subscribers receive exclusive offers regularly. These are observed and accepted with great interest. Book your banner on our Turkish or German newsletter and reach out to a target group that is keen to travel and spend money in Germany, Austria, Switzerland and Turkey.
On Board Online Back to Menu 24 / 28 Advertising Media: SunExpress Online
Main Teaser & Special Offer Box
Landingpage (Main Teaser & Your advertising here! Special Offer Box)
Lead time 2 weeks
Duration min. 1 month
approx. 3 M Reach /month unique users
from € 25,000 / Price month
Your advertising here! Example Place your advertising prominently on the main teaser or in the form of a special offer box on sunexpress.com.
On Board Online Back to Menu 25 / 28 Advertising Media: SunExpress Online Travel Guide
Travel Guide
Lead time 1 month
Duration min. 2 weeks
approx. 1.5 m Reach /month unique users
Price from € 10,000
Your advertising here!
Example Promote unique campaigns in the digital SunExpress travel guide.
On Board Online Back to Menu 26 / 28 Contact Us
For booking advertising spaces or further inquiries about our media opportunities, please contact us via e-mail: [email protected]
On Board Online Back to Menu 27 / 28