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Las Vegas Groups NON-STOP FLIGHTS Las Vegas Daily fl Ights from YUL, YYZ, YYC, YVR Each year, the first Wednesday of by you in Logimonde’s 2015 Awards May is dedicated to you. An initiative of Excellence. These five individuals by Coleen Lorenzen, responsible for are featured in this month’s PAX operations at Uniglobe, this occasion People, where you can learn more was launched five years ago and about their careers in the industry aims to recognize the tremendous and what inspires them to rise to the work carried out by the community challenge. of travel advisors across all Canada. Suppliers have also joined in on Travel It all started with a visit from a Staples Agent Day celebrations and the representative to Colleen’s office, day has quickly become an entire who was distributing carnations. month for them to celebrate your When Colleen asked what the dedication and professionalism. occasion was, the Staples rep replied that it was for Secretaries Logimonde Media is also Day. Immediately, Colleen thought participating in the festivities as that if there was a day dedicated to we launch four contests over the this profession, then there should be duration of May, allowing agents the one for travel agents as well. chance to win one of four incredible journeys. In 2011, she did just that with the launch of the first annual Travel It’s our way of showing thanks for Agent Day, providing agents with your loyalty and dedication; after the recognition they deserve in an all, you are our readers. industry that has become more complex, requiring specialized So whether it’s for one day, for a knowledge and technological month or for the whole year, we say know-how. Agents face increasing to you: Thank you. competition, which in turn makes them better professionals; while the industry becomes increasingly specialized, there is also a need for travellers to rely more on Marie-Klaude Gagnon knowledgeable professionals Publisher [email protected] rather than simply booking without assistance. Just in time for Travel Agent Day, this month we are showcasing the industry’s top professionals as chosen For the best travel industry news : PAXnews.com PAX 3 You are an Agent of Change You don’t just sell vacations. You present opportunities. A chance to do something great. Travel changes people. And people change the world. Let’s change some lives together. 1 877 390 9050 gadventures.com/travelagent For the best travel industry news : PAXnews.com PAX 5 6 PAX For the best travel industry news : PAXnews.com CANADA • Pax News • 209.6 x 260.4 MM SP PP • Visuel : SKYPRIORITY_20_UK • Remise le 18/3 JME • BAT SKYPRIORITY. THE ONLY WORD YOU NEED TO KNOW FOR SEAMLESS TRAVEL. SkyTeam’s iconic red SkyPriority signs guide you through airports across the globe with speed and ease. From priority check-in, boarding and baggage handling to priority lanes at ticket offices, transfer desks, security and immigration – it’s all seamless. And it’s all automatic for SkyTeam Elite Plus, First and Business Class travelers. Discover the services available for your next trip with the SkyPriority Finder on our app or skyteam.com Publisher Marie-Klaude Gagnon Executive Vice President & Co-Publisher John Kirk Vice President - Media Karine Lefebvre Associate Editor Benoît Schmautz Account Manager Wazna Azem Journalists Blake Wolfe Britney Hope Editorial & Communications Associate Michael Pihach Photographers Michelle Yee Graphic design Alexandre Foisy Web developer Juan Carlos Lora Circulation Coordinator Nathalie Manouvrier Special thanks to The Ritz-Carlton Toronto for use of their space during our Up Front photo shoot. ADVERTISING INQUIRIES John Kirk Wazna Azem Karine Lefebvre 416 581-1001, ext. 300 450 689-5060, ext. 220 450 689-5060, ext. 226 [email protected] [email protected] [email protected] CIRCULATION INQUIRIES Nathalie Manouvrier 450-689-5060 ext. 221 [email protected] Rates Canada, 10 issues (one year): $49.50 (plus tax) Canada, 20 issues (two years): $79.00 (plus tax) U.S., 10 issues (one year): $110.00 (plus tax) International, 10 issues (one year): $195.00 (plus tax) OFFICES Toronto Montréal 2 Carlton Street, Suite 602 782 rue Principale Toronto, ON, M5B 1J3 Laval, QC, H7X 1E6 416 581-1001 450 689-5060 Printer : Impart Litho imprimeur Distribution : Canadian Publications Mail Product Sales Agreement No. 42658017 Legal deposit : Bibliothèque Nationale du Québec & National Library of Canada Legal deposit number: ISSN 2367-9921 PAX magazine is published by Founder Uguette Chiasson President & CEO Marie-Klaude Gagnon Corporate website: logimondemedia.com Travel industry news: PAXnews.com, PAXnewsWest.com, PAXnouvelles.com 416-581-1001 ext. 300 All rights reserved: Logimonde Media No part of this magazine may be printed or otherwise duplicated without permission from the editor, John Kirk ([email protected]). The opinions, endorsements and all content in this magazine are not necessarily representative of those of the publishers, editor, journalists and other contributors, and these parties shall not be responsible for any reliance theron. More GDS content for you Issue 300 air, rail & shuttle partners in your market 95,000 travel agencies use Hahn Air‘s services : 1. HR-169 – one document for all solutions 2. H1-Air – for fl ights not commonly available in the GDS under the code H1 3. 5W-Rail&Shuttle – for rail & shuttle connections under the code 5W 4. HR-Groups – for group bookings of 10 or more travellers on our partner airlines and many other carriers worldwide Want to stay up to date? Register on www.hahnair.com under Login. Hahn Air Lines GmbH Toll-free number: 1-855-HAHNAIR E-mail: [email protected] www.hahnair.com SETTING THE STAKES sk Casper Urhammer about his most Since joining the company last year after a memorable trip and he’ll tell you about successful stint in managing Groupon’s European A the time he and three of his friends went markets, Urhammer has not only updated motorcycling through the Sahara desert. Contiki’s content-driven marketing, technology and operational plans, but has also gone to “I fractured my knee on day one,” says great lengths to find new answers to the million Urhammer, recalling the exhausting-yet-epic dollar question: what barriers are preventing experience that took place four years ago with today’s young people from travelling? PAX at Toronto’s bustling Café Dineen in the city’s financial district last February. “The one thing that stands out is authenticity,” says Urhammer, whose team recently spent A fractured knee was peanuts compared to the three straight months researching their customer driving conditions. Urhammer and his buddies base. “Millennial travellers have been exposed motored through 45 degrees of blazing heat to marketing since the day they were born. Their for 14 hours a day, seven days in a row, each BS radar is on alert. If it’s not authentic, they see wearing no less than three layers of clothing. right through it.” “We burned about 7,000 calories, which is more When a brand is authentic, young people than running a marathon,” Urhammer exclaims are more likely to grasp the value and as his eyes light up. speak to and trust a travel agent, Urhammer explains. Don’t believe him? Just ask for Urhammer’s business card -- it features a picture of him in For Urhammer, keeping Contiki authentic the Sahara with his bike. meant rebuilding the company’s website and breaking down its 270 trips around the globe into Urhammer’s joyride through the desert is just one categories. From “high-energy” adventures to of many adventures the Global CEO of the travel relaxed “easy pace” excursions, the categories company Contiki has checked off his bucket list. don’t just describe the destination, but explain The Danish-born, Geneva-based executive says how the trip will play out. he travels more than 250 days out of the year, and is also an accomplished skydiver. Urhammer says Europe continues to be Contiki’s number one destination for consumers, but But while he says his extreme thrill-seeking days interest in Asia, the Northern Lights in Iceland, are a thing of the past (“I got married four months Japan and, thanks to Game of Thrones, the ago,” he notes), Urhammer, 41, has a different Balkans, is gaining steam. type of journey ahead of him: connecting Contiki, a 50-year-plus company that caters to And while Instagram, Facebook and Twitter 18 to 35-year-olds, with today’s ever-changing certainly make young people want to explore the millennial market. world beyond their phone, it’s how a company delivers its message that will give millennials the “Despite being 41, I still consider myself a extra push they need to commit to a trip. millennial and connect with our travellers as much as I can,” the youthful CEO says, known All of which is not new, Urhammer points out. to occasionally tag along on Contiki trips and chat with passengers about what they like and “Millennials have always been travelling,” he don’t like. says. “It’s just become a bigger thing people 12 PAX For the best travel industry news : PAXnews.com For the best travel industry news : PAXnews.com PAX 13 are aware of because the population is expanding.” According to the WYSE Travel Federation/World Tourism Organization (UNWTO), millennials (young people born in the 80s and early 90s) generated $165 billion USD in tourism and made 187 million international visits, accounting for 20 per cent of total global travel, in 2010. The UNWTO forecasts the number of international millennial trips to grow and reach 300 million trips per year by 2020. Room for growth in millennial travel in Canada is exponential. According to Statistics Canada, there were approximately 8.25 million Canadians in the 18-24 group in 2014, which accounted for roughly 23 per cent of Canada’s population.
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