PRIME Tourist Destination City Tokyo Action Plan Key Points ～ Tokyo Tourism Strategy Action Plan 2017 ～

１ New numerical targets The objective of the Tokyo Metropolitan Government’s 2017 plan is to promote a timely, strategic and comprehensive response to the The Tokyo Metropolitan Government has set ambitious new numerical targets which can only be achieved through the rapid changes occurring in the tourism industry, not least the rapid aggressive implementation of the policies in this plan. increase in the number of visitors to the city. ２ Six key strategies

The action plan sets six new key strategies for the promotion of Tokyo: World-beating “PRIME Tourist Destination City” tourism in the city as well as defining the specific policies required for implementation. The city’s objective is to make Tokyo the top ３ Annual action plans tourist destination city for travelers from around the world. Previously, the tourism strategy was updated every five years. The action plan will be updated annually in order to respond proactively By implementing the policies outlined in to changes in the tourism sector. this plan, Tokyo aims to provide an unrivalled tourist experience both in terms of hospitality CONTENTS Yuriko Koike, and of the quality of the city’s tourist attractions, Governor of Tokyo ・Recent Trends in Tourism in Japan・・・・・・P3 thus attracting a greater number of domestic and international ・Numerical Targets・・・・・・P5 travelers to the city, and thereby increasing revenues for the ・Tourism Industry Promotion Policies ・・・・・・P6 industry. ・Tourism Statistics ・・・・・・P19

1 PRIME Tourist Destination City Tokyo Action Plan Key Points ～ Tokyo Tourism Strategy Action Plan 2017 ～

2 3 Inbound tourist spending in 2016 Recent Trends in Tourism in Japan Inbound tourists spent a record ¥3.7 trillion in Japan. 1 Number of inbound tourists to Japan Inbound tourist spending in Tokyo decreased slightly to ¥1.1 trillion.

Inbound tourists to Japan have tripled in the last decade. (trillion yen) A record 24 million people visited Japan in 2016. 3.7 40 3.5 (million) 35 Tops ¥3 trillion 30 Tops 20 million 30 24.0 25 25 Tops 10 million 2.0 Tops ¥1 trillion 19.7 20 20 2011 Great 1.4 East Japan 13.4 15 1.1 1.1 1.1 15 0.8 0.8 Earthquake 10.4 10 0.6 8.6 8.4 0.3 0.4 10 05 7.3 6.2 5 0 2011 2012 2013 2014 2015 2016 0 訪日外国人旅行者消費額inbound tourist spending in Japan 訪都外国人旅行者消費額inbound tourist spending in Tokyo 2006 2010 2011 2012 2013 2014 2015 2016 Source: Japan Tourism Agency; Tokyo Metropolitan Government Source: Japan National Tourism Organization(JNTO) 2 Number of tourists visiting Tokyo 4 Occupancy rates by accommodation type in Tokyo

Inbound tourists to Tokyo have increased 2.7 times in the last decade. Hotel occupancy rates have increased to 80%, but Japanese inn Domestic tourists visits topped 500 million. occupancy rates are still only 60%. (million) (million) (%) 18 600 100 506.2 516.7 514.3 16 505.8 Business hotels 500 90 84 85 84 14 85 80 85 84 City hotels 469.3 81 12 436.1 457.2 400 80 81 80 83 Tokyo average 424.5 420.1 13.1 80 81 83 79 83 79 11.9 71 76 Resort hotels 10 2011 Great East 74 76 300 70 69 70 73 62 8 Japan Earthquake 8.9 68 70 69 63 Japanese-style 60 64 60 inns 6 200 55 60 6.8 59 National average 5.9 5.6 57 4 5.3 50 54 55 55 55 4.8 4.1 100 52 Hostels 2 39 40 35 42 0 0 30 2006 2007 2010 2011 2012 2013 2014 2015 2016 30 2010 2011 2012 2013 2014 2015 2016 訪都外国人旅行者数（左目盛）Inbound tourists to Tokyo (left axis) 訪都国内旅行者数（右目盛）Domestic tourists to Tokyo (right axis) Note: 2016 figures are estimates. Source: Tokyo Metropolitan Government Source: Japan Tourism Agency

3 3 Inbound tourist spending in 2016 Recent Trends in Tourism in Japan Inbound tourists spent a record ¥3.7 trillion in Japan. 1 Number of inbound tourists to Japan Inbound tourist spending in Tokyo decreased slightly to ¥1.1 trillion.

4 Numerical Targets Tourism Industry Promotion Policies

〇 The plan sets targets for the number of tourists visiting Tokyo, The Tokyo Metropolitan Government will implement six strategies both domestic and international, and includes for the first time to achieve the PRIME Tourist Destination City targets. targets for revenues and the number of repeat visits. 〇 The targets are ambitious, and assume the aggressive Tourism management focused on 1 implementation of the new tourism policy. increasing revenues Support inbound tourism businesses Develop human resource training for inbound tourism

Improve the quality and attractiveness 2 Inbound tourists 2015：11.9 million 2020：25 million of tourism assets to Tokyo Leverage waterfronts, nighttime illuminations Double the number of inbound tourists by 2020 Further leverage “anime” and “manga” resources

3 New focus for tourism promotion Repeat inbound 2020：15 million tourists to Tokyo New logo to promote the appeal of Tokyo as a destination city Target a 60％ repeat visit rates by 2020 Broaden the scope of promotion to include higher spend tourists

Inbound tourist 2015：¥1.1 trillion 2020：¥2.7 trillion spending in Tokyo 4 MICE tourism

2020 target is 2.4 times the 2015 actual, based on the growth rate of the last 5 years Promotion of city-operated facilities as unique venues Support for infrastructure development of MICE facilities Domestic tourist 2015：516.7 million 2020：600 million visits to Tokyo 5 Improvement of inbound tourism infrastructure Targets a new record in 2020 New tourist information center in the Tama area Improve support of Muslim-friendly and other diverse cultural needs Domestic tourist 2015：¥4.85 trillion 2020：¥6 trillion spending in Tokyo 6 Co-ordination with other destinations in Japan Targets a ¥1 trillion increase versus 2015 Increase the number of tie-ups with other regions in Japan to increase inbound tourism volume

5 Numerical Targets Tourism Industry Promotion Policies

Inbound tourist 2015：¥1.1 trillion 2020：¥2.7 trillion spending in Tokyo 4 MICE tourism

6 Tourism management focused on Strengthen analysis of tourism big data, and share the findings with 1 increasing revenues inbound tourism businesses Analyze big data Key points

〇 Provide support for inbound businesses to improve their management skills and ability to respond to greater inbound tourist numbers

〇 Provide greater support for and more effective advertising of Improved service provision ryokan and other accommodation providers How big data is used?

〇 Develop training programs for the next generation of tourism Create a comprehensive database capturing where overseas visitors are leadership visiting and what they are spending within the city, and share the results with industry participants Provide support for inbound tourism businesses including the introduction of ICT to improve productivity, multi-lingual translation, Wi-Fi and Western-style Develop the RYOKAN brand to promote the unique charms of Japanese-style toilets inns to overseas visitors

Partner with universities to provide training for inbound business managers, including the hospitality and travel agent sectors

7 Tourism management focused on Strengthen analysis of tourism big data, and share the findings with 1 increasing revenues inbound tourism businesses Analyze big data Key points

〇 Provide support for inbound businesses to improve their management skills and ability to respond to greater inbound tourist numbers

〇 Provide greater support for and more effective advertising of Improved service provision ryokan and other accommodation providers How big data is used?

Partner with universities to provide training for inbound business managers, including the hospitality and travel agent sectors

8 Provide support at the local level for the development of tourism based around Improve the quality and attractiveness 2 of tourism assets globally popular anime and manga, and increase the number of tourists visiting these sites by marketing Japan’s anime culture domestically and overseas

Key points

〇 Enhance the appeal of Tokyo as a destination city by proactively adopting new approaches to the development of tourism assets

〇 Support efforts at the local level to leverage tourism assets popular with overseas visitors

〇 Strengthen the promotion of tourism to the Tama area and outlying islands Support the development of nature tours to Tokyo’s outlying islands and effectively market them through the use of social media

Provide support to increase tourism in the bay area, for the lighting up of buildings and landscapes, and for the development of night-time tourism

Increase visitor spending in outlying islands by conducting sightseeing tours that can be used as spouse hunting events

(Koto Ward Tourism Association) < Tokyo Islands Passport>

(East Japan Railway Company) (Tokyo Convention and Visitors Bureau)

9 Provide support at the local level for the development of tourism based around Improve the quality and attractiveness 2 of tourism assets globally popular anime and manga, and increase the number of tourists visiting these sites by marketing Japan’s anime culture domestically and overseas

Key points

〇 Enhance the appeal of Tokyo as a destination city by proactively adopting new approaches to the development of tourism assets

〇 Support efforts at the local level to leverage tourism assets popular with overseas visitors

Provide support to increase tourism in the bay area, for the lighting up of buildings and landscapes, and for the development of night-time tourism

Increase visitor spending in outlying islands by conducting sightseeing tours that can be used as spouse hunting events

(Koto Ward Tourism Association) < Tokyo Islands Passport>

(East Japan Railway Company) (Tokyo Convention and Visitors Bureau)

10 Promote Tokyo to the Russian market, which has great potential as an 3 New focus for tourism promotion inbound market to Japan Key points

〇 Increase the effectiveness of the marketing overseas of Tokyo as an attractive tourism destination

〇 Promote Tokyo to markets which can be expected to spend more per tourist during their stay

〇 Promote marketing campaigns in partnership with cities overseas Attract more wealthy overseas visitors through targeted marketing, that are at the cutting-edge of tourism in order to increase visitors including at the International Luxury Travel Market (ILTM*) to Tokyo *What is ILTM?

A travel conference for high-end clients held every December in Cannes, New logo and marketing slogan capture the essence of PRIME Tokyo ILTM has also held special events in Japan since 2013.

Partner with top international tourist destination cities such as Paris and New York in order to increase inbound visitors from Europe and America.

Tokyo Tokyo Old meets New

Paris poster Tokyo poster in Paris displayed at a Tokyo bus stop

11 Promote Tokyo to the Russian market, which has great potential as an 3 New focus for tourism promotion inbound market to Japan Key points

〇 Increase the effectiveness of the marketing overseas of Tokyo as an attractive tourism destination

〇 Promote Tokyo to markets which can be expected to spend more per tourist during their stay

A travel conference for high-end clients held every December in Cannes, New logo and marketing slogan capture the essence of PRIME Tokyo ILTM has also held special events in Japan since 2013.

Partner with top international tourist destination cities such as Paris and New York in order to increase inbound visitors from Europe and America.

Tokyo Tokyo Old meets New

Paris poster Tokyo poster in Paris displayed at a Tokyo bus stop

12 In the Tama area, designate and provide assistance to areas that have the required peripheral facilities for MICE, and, by improving the infrastructure, 4 MICE tourism increase the number of MICE events in these areas

Restaurants & Key points bars Accommodations

〇 Improve MICE infrastructure through supporting functional improvement to venue facilities, as well as providing support for

Government events outside the city center facilities Convention center Commercial 〇 Promote programs to use art museums, gardens and other facilities Recreation facilities in Tokyo as unique venues for post-meeting receptions facilities and events Promote the use of 8 city-operated facilities, including art museums, gardens and city buildings, as unique venues* 〇 Provide additional assistance for projects aimed at holding of TMG Main Building No. 1> international conferences in Tokyo

Support the introduction of Wi-Fi, high-definition projection, simultaneous interpretation systems and other necessary equipment in MICE* venues, such as convention centers, hotels and universities

*What are unique venues? Unique venues here refer to venues, such as historic buildings and art museums, that provide a special atmosphere or environment in which to conduct meetings, events and receptions.

Provide assistance in securing space and other arrangements for projects seeking to launch new international conferences in Tokyo expected to draw large numbers of participants from overseas

*What is MICE?

MICE stands for Meetings, Incentives, Conventions, and Exhibitions/Events

13 In the Tama area, designate and provide assistance to areas that have the required peripheral facilities for MICE, and, by improving the infrastructure, 4 MICE tourism increase the number of MICE events in these areas

Restaurants & Key points bars Accommodations

〇 Improve MICE infrastructure through supporting functional improvement to venue facilities, as well as providing support for

Support the introduction of Wi-Fi, high-definition projection, simultaneous interpretation systems and other necessary equipment in MICE* venues, such as convention centers, hotels and universities

Provide assistance in securing space and other arrangements for projects seeking to launch new international conferences in Tokyo expected to draw large numbers of participants from overseas

*What is MICE?

MICE stands for Meetings, Incentives, Conventions, and Exhibitions/Events

14 Develop a new travel application providing information of interest to overseas 5 Improvement of inbound tourism infrastructure visitors, such as for tourist attractions and events in the city

Key points

〇 Improve tourist guidance services so that inbound tourists can Establish a multi-lingual call center for inbound tourists who fall ill or are involved in an accident more easily navigate the city 〇 Improve emergency and disaster services to ensure the safety and comfort of overseas visitors Q&A Call center 〇 Create projects and improve social awareness so that seniors and I feel sick people with disabilities can travel in Tokyo more easily Improve the accessibility of public transportation and raise awareness by the 〇 Raise the awareness of travel businesses to improve the provision public and businesses in order to promote accessible tourism*, meeting the of services tailored to the diverse cultural needs and customs of needs of everyone including senior citizens and people with disabilities inbound tourists

Establish a new tourist information center in the Tama area* in order to motivate visitors to visit outlying areas of the city

Shinjuku bus terminal> *What is accessible tourism? Providing travel services that meet the needs of all people regardless of age, physical impediments or disabilities

Hold seminars and dispatch experts to travel businesses so they can accommodate diverse cultures and customs, such as halal

*Tokyo Tourist Information Center Tama The center, located in a commercial facility at the JR Tachikawa Station, will provide information focusing on the Tama area

15 Develop a new travel application providing information of interest to overseas 5 Improvement of inbound tourism infrastructure visitors, such as for tourist attractions and events in the city

Key points

Establish a new tourist information center in the Tama area* in order to motivate visitors to visit outlying areas of the city

*What is accessible tourism? Providing travel services that meet the needs of all people regardless of age, physical impediments or disabilities

Hold seminars and dispatch experts to travel businesses so they can accommodate diverse cultures and customs, such as halal

*Tokyo Tourist Information Center Tama The center, located in a commercial facility at the JR Tachikawa Station, will provide information focusing on the Tama area

16 Support municipalities within Tokyo that tie-up with other cities 6 Co-ordination with other destinations in Japan domestically and abroad to develop their tourist industry Key points

〇 Partner with other regions in Japan on initiatives to attract more inbound tourists

〇 Work with other cities to assist them in holding MICE events, spreading the benefits of MICE events to other regions (Musashino City) 〇 Provide information on the attractions of other regions outside of Establish a partnership with the City of Nagoya and Okinawa Prefecture, Tokyo, and encourage tourists to take trips to other areas of Japan adding to existing partnerships with Sapporo City, Ishikawa Prefecture, Kyoto City and Fukuoka City, to increase incentive tour groups by overseas businesses Expand partnerships to attract more inbound tourists to add Kyushu to existing arrangements with Tohoku, Shikoku and the Chugoku region

Continue to promote tourist destinations throughout Japan, by holding product fairs at Tokyo Metropolitan Government buildings, joint large-scale events with private companies, and through tourist information centers Create and promote tourist routes landmarks that cover Tokyo and other regions to encourage inbound tourists to venture further afield

17 Support municipalities within Tokyo that tie-up with other cities 6 Co-ordination with other destinations in Japan domestically and abroad to develop their tourist industry Key points

〇 Partner with other regions in Japan on initiatives to attract more inbound tourists

18 Tourism Statistics

International tourist arrivals (including forecasts) Tourist arrivals in Japan by country/region (2016)

The number of tourist arrivals worldwide topped 1.19 billion in 2015. Tourist from Asia accounted for 85% of all inbound tourists to Japan in The number is expected to rise to 1.36 billion in 2020 and 1.81 billion 2016, with China, Korea and Taiwan topping the list. in 2030.

2 181 Middle East 18 中東 Africa 16 アフリカ Actual results: Asia & Pacific 2014：1.13 136 14 アジア・太平洋 2015：1.19 Americas 12 アメリカ Europeヨーロッパ 095 1 081 08 067 053 06 044 04 028 02 0 1980 1990 1995 2000 2005 2010 2020 2030 55 2 7 12 17 22 32 42 Source: UNWTO Source: Japan National Tourism Organization (JNTO)

19 Tourism Statistics

International tourist arrivals (including forecasts) Tourist arrivals in Japan by country/region (2016)

20 Top destinations in Tokyo for inbound tourists (2015) Global market for international conferences The center of the city is most popular, led by Shinjuku/Okubo, Owing to its economic growth, Asia's share of the global market for Asakusa, Ginza, Akihabara and Shibuya. international conferences has doubled in the last decade. Efforts to encourage tourism to the Tama area and the outlying

islands have yet to make progress. (conferences（件)） 11,503 11,519 11,780 11,864 12,000 13,289 13,306 0 20 40 60 80 100 11,085 12,800 10,696 （％） 12,376 12,392 12,322 10,318 10,258 11,519 Shinjuku/Okubo 57.7 111,050,0300 30％ Asakusa 49.9 10,000 8,871 Ginza 48.9 10,258 Akihabara 43.9 n=13,069 8,000 15％ Shibuya 40.3 Multiple responses Tokyo Station Area/Marunouchi/Nihonbashi 37.9 35.3 アAsiジaア Ueno 6,000 Harajuku/Omotesando/Aoyama 33.2 南Am北ericaアメリsカ 30.3 Odaiba/Tokyo Bay 78％ヨーEuropロッeパ Ikebukuro 21.7 4,000 64％ Roppongi/Akasaka 19.2 オOceaniセアニアa Tsukiji 16.6 アAfフricaリカ Shinagawa 11.7 2,000 Shimbashi/Shiodome 10.6 Kichijoji/Mitaka 6.4 Ebisu/Daikanyama 6.2 0 Sumida/Ryogoku 5.6 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 （年） Hachioji/Mt. Takao 2.8 Kamata 1.5 Source: JNTO Izu/Ogasawara islands 0.9 Other 2.5 No response 0.7 Number of international conferences by city

Source: Tokyo Metropolitan Government The number of international conferences in Tokyo has increased 4.3 Information source for inbound tourists to Tokyo times in the last decade, though Tokyo still lags behind competitors such as Singapore and Seoul. Tourists are shifting from print media such as guidebooks towards the Internet, for its easy and real-time access (conferences) 1,000 2006 2015 Tokyo 58 249 900 （） 100% 30th （6th） Internet 90% 800 Singapore 736 80% Guidebook 700 4.3 times Brussels 665 70% Word of mouth 600 60% Seoul 494 Travel company 500 50% 400 Paris 362 Information center 40% 300 Vienna 308 30% Pamphlet 200 20% Mass media Tokyo 249 100 10% Other 0% 0 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Source: JNTO Source: Tokyo Metropolitan Government

21 Top destinations in Tokyo for inbound tourists (2015) Global market for international conferences The center of the city is most popular, led by Shinjuku/Okubo, Owing to its economic growth, Asia's share of the global market for Asakusa, Ginza, Akihabara and Shibuya. international conferences has doubled in the last decade. Efforts to encourage tourism to the Tama area and the outlying islands have yet to make progress. (conferences（件)） 11,503 11,519 11,780 11,864 12,000 13,289 13,306 0 20 40 60 80 100 11,085 12,800 10,696 （％） 12,376 12,392 12,322 10,318 10,258 11,519 Shinjuku/Okubo 57.7 111,050,0300 30％ Asakusa 49.9 10,000 8,871 Ginza 48.9 10,258 Akihabara 43.9 n=13,069 8,000 15％ Shibuya 40.3 Multiple responses Tokyo Station Area/Marunouchi/Nihonbashi 37.9 35.3 アAsiジaア Ueno 6,000 Harajuku/Omotesando/Aoyama 33.2 南Am北ericaアメリsカ 30.3 Odaiba/Tokyo Bay 78％ヨーEuropロッeパ Ikebukuro 21.7 4,000 64％ Roppongi/Akasaka 19.2 オOceaniセアニアa Tsukiji 16.6 アAfフricaリカ Shinagawa 11.7 2,000 Shimbashi/Shiodome 10.6 Kichijoji/Mitaka 6.4 Ebisu/Daikanyama 6.2 0 Sumida/Ryogoku 5.6 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 （年） Hachioji/Mt. Takao 2.8 Kamata 1.5 Source: JNTO Izu/Ogasawara islands 0.9 Other 2.5 No response 0.7 Number of international conferences by city

22 Condé Nast Traveler Number of tourist arrivals in the Nishitama area Best Cities in the World 2016 The number of tourists to the Nishitama area in western Tokyo has Condé Nast Traveler, an American luxury travel magazine, ranked increased only 6% in the last decade despite significant increases Tokyo 1st (15th in 2015) for the first time in its rankings of the most for Tokyo as a whole. attractive destination cities. (million) Top 10 Best Cities in the World, chosen by readers 12 1030 11s位t 東Tok京y（o日 (Japan本） ) 15th※15位 10 817 772 819 2n2位d 京都Kyot（o日 (Japan本） ) 9th※9位 732 8 33r位d フィレンツェFlorence (It（イalタリアy) ） 1st ※1位 44t位h ルツェLucerneルン（ (Sスwイitzerlandス） ) ※118th8位 6 5位サン・ミゲル・デ・アジェンデ（メキシコ） ※ランク外 5th San Miguel de Allende (Mexico) *Not ranked 4 6位th バンクーバー（カナVancouver (Canadaダ） ) ※1919t位h 2 77t位h ビクトリアVictoria (Canada（カナダ） ) 24th※24位 88t位h ザルツSalzburgブルグ (Austria（オース) ト12thリア） ※12位 0 99t位h バルセロナ（スBarcelona (Spainペイン) ）14th※14位 1991 1996 2001 2006 2012 110t0位h ウViennaィーン（(Austriaオースト)リア）3rd ※3位 Source: Nishitama administrative council Note: Excludes U.S. cities *2015 rank after country name Source: TMG press release Number of tourists to Izu and Ogasawara islands Most popular city destinations in 2016 The number of tourists to the outlying islands peaked in 1973, and Tokyo rose from outside the rankings in 2015 to 21st worldwide, remains at only 30% of the peak. but still falls behind London, Paris, New York, and other cosmopolitan Western cities. (million) Tokyo also ranks below such Asian cities as Hanoi (Vietnam), 16 137 Bangkok (Thailand), and Hong Kong (China). 14 113 Ran順位k Cit都y市 (count （国名ry）) 13t13h位 Dドubaiバイ (United （アラブ Arab首長国Emirates連邦） ) 12 108 1s1位t Londonロンドン (United （イギリ Kingdomス） ) 14t14h位 Sサaintンク Petersburgトペテルブル(Russiaク（ロ)シア） 1 114 22nd位 Iイstaスnタbuンl ブ(Tーurルke y（)トルコ） 1155th位 Bバanンgコkoクk (（Tタhイail）and) 3rd Marrakesh (Morocco) 16th Amsterdam (Netherlands) 3位マラケシュ（モロッコ） 16位アムステルダム（オランダ） 08 088 44th位 Pパarリis （(Fフrラanンceス) ） 1177th位 Bブuエenノスos Aアirイesレ (スAr g（eアntルinaゼ) ンチン） 5位シェムリアップ（カンボジア） 18位香港（中国） 5th Siem Reap (Cambodia) 18th Hong Kong (China) 06 047 045 044 045 046 045 6t6h位 Pプragueラハ（(Czechチェコ共 Republic和国） ) 19t19h位 Pプlaラyヤa del デルCarmen カルメ (Mexicoン（メキ)シコ） 77th位 Rロoーmeマ ( I（taイlyタ) リア） 2200th位 Cケaーpeプ Tタowウnン Cセenンtrトalラ (ルSo u（t南h Aアfrフicリa)カ） 04 043 88th位 Hハanノoイi ( V（ベietトnaナmム) ） 2211s位t T東京okyo （(日Ja本pa）n) 041 02 9t9h位 Nニeュw ーYoヨrkー (Unitedク（アメ Statesリカ） ) 22n22d位 Cuscoクスコ (Peru（ペル)ー） 1100th位 Uウbブudド ( I（nイdoンneドsネiaシア) ） 2233rd位 Kカaトthマmンanズdu （ (ネNeパpaーl)ル） 11位バルセロナ（スペイン） 24位シドニー（オーストラリア） 0 11th Barcelona (Spain) 24th Sydney (Australia) 1970 1973 1975 1980 1985 2008 2009 2010 2011 2012 2013 2014 2015 1122th位 Lリisスboボn ン(P o（rポtuルgaトl)ガル） 2255th位 Bブuタdaペpスesトt ( H（ハンungaガryリ) ー） Source: Tokyo Metropolitan Government Source: Travelers' Choice - Top city destinations in the world 2016 (TripAdvisor)

23 Condé Nast Traveler Number of tourist arrivals in the Nishitama area Best Cities in the World 2016 The number of tourists to the Nishitama area in western Tokyo has Condé Nast Traveler, an American luxury travel magazine, ranked increased only 6% in the last decade despite significant increases Tokyo 1st (15th in 2015) for the first time in its rankings of the most for Tokyo as a whole. attractive destination cities. (million) Top 10 Best Cities in the World, chosen by readers 12 1030 11s位t 東Tok京y（o日 (Japan本） ) 15th※15位 10 817 772 819 2n2位d 京都Kyot（o日 (Japan本） ) 9th※9位 732 8 33r位d フィレンツェFlorence (It（イalタリアy) ） 1st ※1位 44t位h ルツェLucerneルン（ (Sスwイitzerlandス） ) ※118th8位 6 5位サン・ミゲル・デ・アジェンデ（メキシコ） ※ランク外 5th San Miguel de Allende (Mexico) *Not ranked 4 6位th バンクーバー（カナVancouver (Canadaダ） ) ※1919t位h 2 77t位h ビクトリアVictoria (Canada（カナダ） ) 24th※24位 88t位h ザルツSalzburgブルグ (Austria（オース) ト12thリア） ※12位 0 99t位h バルセロナ（スBarcelona (Spainペイン) ）14th※14位 1991 1996 2001 2006 2012 110t0位h ウViennaィーン（(Austriaオースト)リア）3rd ※3位 Source: Nishitama administrative council Note: Excludes U.S. cities *2015 rank after country name Source: TMG press release Number of tourists to Izu and Ogasawara islands Most popular city destinations in 2016 The number of tourists to the outlying islands peaked in 1973, and Tokyo rose from outside the rankings in 2015 to 21st worldwide, remains at only 30% of the peak. but still falls behind London, Paris, New York, and other cosmopolitan Western cities. (million) Tokyo also ranks below such Asian cities as Hanoi (Vietnam), 16 137 Bangkok (Thailand), and Hong Kong (China). 14 113 Ran順位k Cit都y市 (count （国名ry）) 13t13h位 Dドubaiバイ (United （アラブ Arab首長国Emirates連邦） ) 12 108 1s1位t Londonロンドン (United （イギリ Kingdomス） ) 14t14h位 Sサaintンク Petersburgトペテルブル(Russiaク（ロ)シア） 1 114 22nd位 Iイstaスnタbuンl ブ(Tーurルke y（)トルコ） 1155th位 Bバanンgコkoクk (（Tタhイail）and) 3rd Marrakesh (Morocco) 16th Amsterdam (Netherlands) 3位マラケシュ（モロッコ） 16位アムステルダム（オランダ） 08 088 44th位 Pパarリis （(Fフrラanンceス) ） 1177th位 Bブuエenノスos Aアirイesレ (スAr g（eアntルinaゼ) ンチン） 5位シェムリアップ（カンボジア） 18位香港（中国） 5th Siem Reap (Cambodia) 18th Hong Kong (China) 06 047 045 044 045 046 045 6t6h位 Pプragueラハ（(Czechチェコ共 Republic和国） ) 19t19h位 Pプlaラyヤa del デルCarmen カルメ (Mexicoン（メキ)シコ） 77th位 Rロoーmeマ ( I（taイlyタ) リア） 2200th位 Cケaーpeプ Tタowウnン Cセenンtrトalラ (ルSo u（t南h Aアfrフicリa)カ） 04 043 88th位 Hハanノoイi ( V（ベietトnaナmム) ） 2211s位t T東京okyo （(日Ja本pa）n) 041 02 9t9h位 Nニeュw ーYoヨrkー (Unitedク（アメ Statesリカ） ) 22n22d位 Cuscoクスコ (Peru（ペル)ー） 1100th位 Uウbブudド ( I（nイdoンneドsネiaシア) ） 2233rd位 Kカaトthマmンanズdu （ (ネNeパpaーl)ル） 11位バルセロナ（スペイン） 24位シドニー（オーストラリア） 0 11th Barcelona (Spain) 24th Sydney (Australia) 1970 1973 1975 1980 1985 2008 2009 2010 2011 2012 2013 2014 2015 1122th位 Lリisスboボn ン(P o（rポtuルgaトl)ガル） 2255th位 Bブuタdaペpスesトt ( H（ハンungaガryリ) ー） Source: Tokyo Metropolitan Government Source: Travelers' Choice - Top city destinations in the world 2016 (TripAdvisor)

24 Memo

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PRIME Tourist Destination City Tokyo 登録番号 (29) 58 ~ Tokyo Tourism Strategy Action Plan 2017 ~

Published in June 2017

Edited and published by Planning Section Tourism Division Bureau of Industrial and Labor Affairs Tokyo Metropolitan Government 2-8-1 Nishishinjuku, Shinjuku-ku, Tokyo 163-8001 Tel: +81-3-5320-4721

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