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Tourism Statistics  Tourists from Asia Accounted for 85% of All Inbound Tourists to Japan in 2017, with China, Korea and Taiwan Topping the List

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Tourism Statistics  Tourists from Asia Accounted for 85% of All Inbound Tourists to Japan in 2017, with China, Korea and Taiwan Topping the List Tourist arrivals in Japan by country/region (2017) Tourism Statistics Tourists from Asia accounted for 85% of all inbound tourists to Japan in 2017, with China, Korea and Taiwan topping the list. International tourist arrivals (including forecasts) The number of tourist arrivals worldwide exceeded 1.3 billion in 2017, and is expected to rise to 1.8 billion in 2030. Tourists visiting Asia & Pacific rose to for 22% in 2010, which is expected to rise to 30% in 2030. (million) 2,000 Middle East 1,809 1,800 Africa Actual results: 1,600 Source: Japan National Tourism Organization (JNTO) 2016：1,239 Asia & Pacific ： 1,360 1,400 2017 1,322 Tourism spending per person by country/region (2017) Americas 30% 1,200 Europe 952 Tourists from Europe, North America and Australia spend more than 1,000 26% 809 those from Asia. 800 674 22% 600 527 435 400 277 200 0 1980 1990 1995 2000 2005 2010 2020 2030 Source: UNWTO 19 Source: Japan Tourism Agency 20 19 Tourist arrivals in Japan by country/region (2017) Tourism Statistics Tourists from Asia accounted for 85% of all inbound tourists to Japan in 2017, with China, Korea and Taiwan topping the list. International tourist arrivals (including forecasts) Others The number of tourist arrivals worldwide exceeded 1.3 billion in 2017, Europe, North America and is expected to rise to 1.8 billion in 2030. and Australia 3.3mil China （11%） Tourists visiting Asia & Pacific rose to for 22% in 2010, which is 7.4mil Southeast （26%） Asia, India expected to rise to 30% in 2030. 3.1mil （11%） 28.7 mil total 24.3mil from Asia Hong Kong 2.2mil 85% of total (million) （8%） Taiwan Korea 2,000 7.1mil Middle East 1,809 4.6mil （25%） 1,800 （16%） Africa Actual results: 1,600 Asia Source: Japan National Tourism Organization (JNTO) 2016：1,239 Asia & Pacific ： 1,360 1,400 2017 1,322 Tourism spending per person by country/region (2017) Americas 30% 1,200 Europe 952 Tourists from Europe, North America and Australia spend more than 1,000 26% 809 those from Asia. 800 674 22% (Thousand yen/person) 600 527 250 230 226 435 215 212 213 213 400 277 199 200 183 191 182 182 180 Others 164 200 154 153 157 Shopping 150 136 126 127 129 0 114 Entertainment 1980 1990 1995 2000 2005 2010 2020 2030 100 72 Transportation Source: UNWTO 50 Food and beverage Accommodation 0 Others Total Singapore Vietnam Australia Korea India U.S.A. Hong Kong Germany Canada Fr Indonesia Taiwan China Thailand Italy Russia Spain United Philippines Malaysia ance Kingdom 19 Source: Japan Tourism Agency 20 20 Top destinations in Tokyo for inbound tourists (FY2016) Number of tourist arrivals in the Nishitama area The center of the city is most popular, led by Shinjuku/Okubo, The number of tourists visiting the Nishitama area in western Tokyo has Asakusa, Ginza, Shibuya and Akihabara. increased in recent years. Efforts to encourage tourism to the Tama area and the outlying islands have yet to make progress. （million） 12 10.3 10.2 0 10 20 30 40 50 60 70 （％） 10 8.2 8.2 7.7 Shinjuku/Okubo 56.9 7.3 8 Asakusa 48.2 n=12,959 Ginza 48.1 Multiple 6 answers Shibuya 43.9 4 Akihabara 41.2 Tokyo Station Area/Marunouchi/Nihonbashi 37.4 2 Ueno 36.8 0 Harajuku/Omotesando/Aoyama 34.1 1991 1996 2001 2006 2012 2017 Odaiba/Tokyo Bay 28.0 Source: Nishitama administrative council Ikebukuro 22.8 Roppongi/Akasaka 19.5 Tsukiji 18.3 Number of tourists to Izu and Ogasawara islands Shinagawa 11.4 Tourist arrivals in the outlying islands have remained at around 0.4 Shimbashi/Shiodome 10.2 million in recent years. Ebisu/Daikanyama 5.9 Sumida/Ryogoku 5.6 (million) Kichijoji/Mitaka 5.1 1.6 1.37 Hachioji/Mt.Takao 2.5 1.4 Kamata 1.5 1.13 1.2 1.08 Izu/Ogasawara islands 0.8 1 1.14 Okutama 0.6 0.8 Ome/Mt.Mitake 0.4 0.88 Others 4.0 0.6 No response 0.2 0.4 0.45 0.46 0.43 0.45 0.46 0.50 0.2 Source: Tokyo Metropolitan Government 0 1970 1973 1975 1980 1985 2012 2013 2014 2015 2016 2017 Source: Tokyo Metropolitan Government 21 22 21 Top destinations in Tokyo for inbound tourists (FY2016) Number of tourist arrivals in the Nishitama area The center of the city is most popular, led by Shinjuku/Okubo, The number of tourists visiting the Nishitama area in western Tokyo has Asakusa, Ginza, Shibuya and Akihabara. increased in recent years. Efforts to encourage tourism to the Tama area and the outlying islands have yet to make progress. （million） 12 10.3 10.2 0 10 20 30 40 50 60 70 （％） 10 8.2 8.2 7.7 Shinjuku/Okubo 56.9 7.3 8 Asakusa 48.2 n=12,959 Ginza 48.1 Multiple 6 answers Shibuya 43.9 4 Akihabara 41.2 Tokyo Station Area/Marunouchi/Nihonbashi 37.4 2 Ueno 36.8 0 Harajuku/Omotesando/Aoyama 34.1 1991 1996 2001 2006 2012 2017 Odaiba/Tokyo Bay 28.0 Source: Nishitama administrative council Ikebukuro 22.8 Roppongi/Akasaka 19.5 Tsukiji 18.3 Number of tourists to Izu and Ogasawara islands Shinagawa 11.4 Tourist arrivals in the outlying islands have remained at around 0.4 Shimbashi/Shiodome 10.2 million in recent years. Ebisu/Daikanyama 5.9 Sumida/Ryogoku 5.6 (million) Kichijoji/Mitaka 5.1 1.6 1.37 Hachioji/Mt.Takao 2.5 1.4 Kamata 1.5 1.13 1.2 1.08 Izu/Ogasawara islands 0.8 1 1.14 Okutama 0.6 0.8 Ome/Mt.Mitake 0.4 0.88 Others 4.0 0.6 No response 0.2 0.4 0.45 0.46 0.43 0.45 0.46 0.50 0.2 Source: Tokyo Metropolitan Government 0 1970 1973 1975 1980 1985 2012 2013 2014 2015 2016 2017 Source: Tokyo Metropolitan Government 21 22 22 Occupancy rates by accommodation type in Tokyo Global market for international conferences Occupancy Hotel occupancy rates byrates accommodation have increased to 80% type, b utin Japanese Tokyo -style inn GlobalOwing market to its economic for international growth, Asia’s shareconferences of the global market for occupancy rates are still only 60%. international conferences has increased 1.6 times in the last decade. Hotel occupancy rates have increased to 80%, but Japanese-style inn Owing to its economic growth, Asia’s share of the global market for （％）（％）occupancy rates are still only 60%. international conferences has increased 1.6 times in the last decade. 9090 85 85 85 8484 85 83 85 BBusinessusiness hohotelstels （％） 80 84 83 80 8383 8383 84 81 CCityity hohotelstels 908080 80 85 83 80 81 79 85 79 TTokyoBusinessokyo aveaverage hotelsrage 76 84 83 85 71 8076 74 76 7383 7070 70 83 8373 84 74 81 RCityResorteso hotelsrt hohotelstels 80 70 80 73 83 80 6868 70 698169 79 63 79 Tokyo average 71 76 60 74 7660 7361 706060 70 73 NNationalResortationalhotelsaveaveragerage 59 60 5568 70 69 63 57 JaJapanesepanese-sstyletyle 55 57 5560 605050 55 60 5161 Nationaliinnsnns average 52 60 55 42 59 57 HHostelsostels 39 57 55 Japanese-style 504040 55 3555 52 51 inns 30 42 39 Hostels 403030 35 20112011 20122012 20132013 20142014 20152015 20162016 20120177 30 30 Source: JNTO Note:Note: FiguresFigures forfor 2017 areare estimates.estimates. Source:Source: JJapanapan TTourismourism AAgencygency 2011 2012 2013 2014 2015 2016 2017 Number of international conferences by city Source: JNTO Difficulties experiencedNote: Figures travelling for 2017 are in estimates. Japan Source: Japan Tourism Agency The most frequent reported problem for inbound tourists in FY2017 was The number of international conferences in Tokyo has increased 1.8 Difficulties experienced travelling in Japan Number of international conferences by city “Unable to communicate with staff at hotels, restaurants etc” while that in times in the last decade, though Tokyo still lags behind competitors The most frequent reported problem for inbound tourists in FY2017 was The number of international conferences in Tokyo has increased 1.8 FY2014 was “Free public Wi-Fi”. such as Singapore and Seoul. “Unable to communicate with staff at hotels, restaurants etc” while that in times in the last decade, though Tokyo still lags behind competitors ＜FY2014＞ (％) ＜FY2017＞ (conferences)(％) FY2014 was “Free(％) public Wi-Fi”. (％) such as Singapore and Seoul. 0 20 40 60 0 20 40 0 20 40 60 0 20 40 1,000 2007 1.8 times 2016 ＜FY2014＞ Unable to communicate＜UnableFY2017 to communicate＞ (conferences)Tokyo 126 225 Brussels 906 46.6 46.6 26.1 900 Free public Wi-Fi Free public Wi-Fi with staff at hotels, 26.1 （9th） （6th） 30.2 with staff at hotels, 23.5 1,000 2007 1.8 times 2016 Singapore 888 30.2 restaurants etc 23.5 800 restaurants etc Tokyo 126 225 Brussels 906 Unable to communicateUnable to communicate 900 （ ） 35.7 35.7 Lack of multilingualLack of multilingual 21.8 700 9th （6th） Singapore 888 with staff at hotels,with staff at hotels, 21.8 21.1 21.1 information information13.2 13.2 800 restaurants etc restaurants etc 600 700 Lack of multilingualLack of multilingual 20.2 21.2 500 Seoul 526 20.2 Free public Wi-Fi Free public Wi-Fi21.2 signage 4.7signage 4.7 13.7 13.7 600 400 SeoulParis 342526 Lack of multilingual 18.8 18.9 500 Lack of multilingual 18.8 Using public transportationUsing public transportation18.9 300 Vienna 304 maps, brochures 3.1 12.7 12.7 maps, brochures 3.1 400 TokyoParis 342225 Difficulties Difficulties Difficulties200 Difficulties 14.7 (multiple300 Vienna 304 Lack of informationLack about of information about 14.9 (multiple Currency exchange14.7 (multiple 100 14.9 (multiple Currency exchange 2.4 answers) discount transport ticketsdiscount transport2.1 tickets 2.1 answers) 2.4 answers) 200 Tokyo 225 answers) 0 Most difficult Most difficult Most difficult14.2 Using publicMost difficult14.8 Using credit/debit14.2 cards 100 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Using public 14.8 (single Using credit/debit cards 5.8 (single transportation(single 4.9 Note: Top 6 difficulties are listed, excluding ”I didn’t have5.8 any problems.”(single transportation23 4.9 answer)0 Source: JNTO 24 answer)Source: Ministryanswer) of Internal Affairs and Communications, Japan Tourism Agencyanswer) 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Note: Top 6 difficulties are listed, excluding ”I didn’t have any problems.” Source: JNTO 23 Source: Ministry of Internal Affairs and Communications, Japan Tourism Agency 24 23 Occupancy rates by accommodation type in Tokyo Global market for international conferences Hotel occupancy rates have increased to 80%, but Japanese-style inn Owing to its economic growth, Asia’s share of the global market for occupancy rates are still only 60%.
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