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[tÄtÅtÇ cxÜáxÅut{tÇ Skripsi ini akan peneliti persembahkan kepada orang-orang terkasih yang selama ini telah mendukung peneliti dalam menyelesaikan skripsi ini dari awal hingga akhir. 10. Mamaku tersayang yang selalu memberikan dorongan baik moril maupun materiil. Terima kasih ma, karena mama selalu tabah berjuang sendirian dalam membesarkan kami semua, anak-anakmu. 11. Saudara-saudariku yang tercinta, Uee, Chota, dan Andi si Bondeng yang selalu memberikan masukan yang berharga dan juga kejahilannya. 12. Teman-temanku yang berjuang bersama sejak SPA, Dewi, Meri, Sartika n Stella. Terima kasih banyak untuk semua kenangan yang tercipta…Untuk Tica-chan.. makasih ya buat sharing pengalaman dan pelajaran selama pembuatan skripsi ini. Nasihatmu membantu banget lho.. ^^ Stella.. Jangan Menghilang melulu donk… Yang lain suka khawatir tau… Hehehe 13. Ade Ristanto, terima kasih untuk semangat dan nasihatnya (ya walau kadang agak menyebalkan.. hahahha). Semoga u beneran bisa masuk Todai. Semangat Yo!! Aminnn…. 14. Untuk Mami Selvi, Koko Hendra, Ona, Dwi-kun, Nenek Putri, Tami, Thasa yang selalu memberikan masukan bermanfaat dan canda tawa. Thanx guys… I’ll always miss u all… 15. Maretiana, Fleonni, dan Dina yang sudah berbagi senang dan susahnya di perpus… Thanx Guys.. ^^ Fleonni, kalo jadi sama oppa, kasih kabar ya.. hahhaha 16. Terima kasih untuk Phy yang akhir-akhir ini selalu menghabiskan waktu bersama di perpus sampai larut.. kapan kita belajar bareng lagi?? Hehhehe 17. Teman-teman Adver ’07 & ‘08 , Ka Shella, Dina “Smash” (gpp kan?? hahahha), Vivi, Santo, Abay, Boron, dan yang lainnya yang tidak dapat disebutkan satu per satu. 18. SS501, B2ST, After School, 2NE1, Big Bang, SNSD, 2am, Miss A, IU dan Secret.. yang selalu menjadi inspirasiku. Terima kasih lagu-lagu kalian selalu memberiku semangat. 19. The Last but The Most Special, My Lovely, Heo Young Saeng. Terima kasih karena telah mengizinkanku mencintaimu.. U make my life complete.. ^^ .

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The K-Pop Wave: an Economic Analysis
The K-pop Wave: An Economic Analysis Patrick A. Messerlin1 Wonkyu Shin2 (new revision October 6, 2013) ABSTRACT This paper first shows the key role of the Korean entertainment firms in the K-pop wave: they have found the right niche in which to operate— the ‘dance-intensive’ segment—and worked out a very innovative mix of old and new technologies for developing the Korean comparative advantages in this segment. Secondly, the paper focuses on the most significant features of the Korean market which have contributed to the K-pop success in the world: the relative smallness of this market, its high level of competition, its lower prices than in any other large developed country, and its innovative ways to cope with intellectual property rights issues. Thirdly, the paper discusses the many ways the K-pop wave could ensure its sustainability, in particular by developing and channeling the huge pool of skills and resources of the current K- pop stars to new entertainment and art activities. Last but not least, the paper addresses the key issue of the ‘Koreanness’ of the K-pop wave: does K-pop send some deep messages from and about Korea to the world? It argues that it does. Keywords: Entertainment; Comparative advantages; Services; Trade in services; Internet; Digital music; Technologies; Intellectual Property Rights; Culture; Koreanness. JEL classification: L82, O33, O34, Z1 Acknowledgements: We thank Dukgeun Ahn, Jinwoo Choi, Keun Lee, Walter G. Park and the participants to the seminars at the Graduate School of International Studies of Seoul National University, Hanyang University and STEPI (Science and Technology Policy Institute).
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