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Regulating the Idol: the Life and Death of a South Korean Popular Music Star

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Regulating the Idol: the Life and Death of a South Korean Popular Music Star Volume 16 | Issue 13 | Number 3 | Article ID 5169 | Jul 01, 2018 The Asia-Pacific Journal | Japan Focus Regulating the Idol: The Life and Death of a South Korean Popular Music Star CedarBough T. Saeji, Gina Choi, Darby Selinger, Guy Shababo, Elliott Y.N. Cheung, Ali Khalaf, Tessa Owens and Kyle Tang1 Abstract: The Note3 For many people outside the South Korean popular music (K-pop) world, the December 2017 death of pop star Kim Jonghyun was a sad, but abstract event. Jonghyun, and dozens more like him, is a type of Korean celebrity known as an "idol." In addition to being popular within Korea, idols are the public face of K-pop, which has become a worldwide phenomenon. This has made idols into incarnations of Korea and Korean culture, and brought the public’s powerful disciplining gaze to bear on these young performers. In this paper, we explore how characteristics of life in contemporary Korea—including a high suicide rate, and intense pressures in education and employment—compound with idols’ years of intense training in singing and dancing without adequate attention to physical, much less mental, health. Although this is the first incident of an A-list K-pop idol committing suicide, we propose that the nature of contemporary Korean celebrity, together with specific factors defining the lives of Korean youth, create an environment where suicide may become even more prevalent, escalating Korea’s suicide rate, which is already among the world’s highest. Finally, we discuss the Introduction: potential impact of Jonghyun's suicide on K-pop fans. This suicide note, reproduced in part above, was passed from Korean popular music (K-pop) Keywords: Suicide, Jonghyun,2 SHINee, superstar Kim Jonghyun to the singer Nine9 (a spectatorship, netizen, K-pop, celebrity, South member of the indie group Dear Cloud) before Korea the twenty-seven year old star took his own life. Immediately after the news spread of Jonghyun's suicide, legions of fans pointed to 1 16 | 13 | 3 APJ | JF his 2017 duet with Taeyeon, "Lonely," the lyrics was with a friend, another K-pop fan, and we of his other songs, comments made incould not stop crying. He was dear to my interviews, and his final Instagram livefeed as friend, her favorite. When they [sic] share their revealing in hindsight his long struggle with private-life experience with you, they make you depression. feel connected to the person, as if you know 10 [the idols] personally.” Jonghyun's "Lonely" featuring Taeyeon Similar reports were written on high-traffic K- 11 Kim Jonghyun debuted in 2008 as a member of pop-related websites, such as allkpop.com, as SHINee, roughly three years after he was well as music-related publications like 12 13 scouted as a fifteen-year-old. The five-member Billboard and Rolling Stone. In Arabic, the K-pop group is one of the industry’s most news outlet Al Bawaba (“The Portal”) reported successful and enduring acts, the source of that “Korean singer Kim Jonghyun sends multiple number one hits. They are managed by emotional words to his sister and then commits 14 SM Entertainment (SME), the leading company suicide!” In China, where K-pop is immensely in K-pop. Jonghyun was one of the first artists popular, Jonghyun's death was covered by such 15 from SME to become involved with songwriting outlets as Entertainment China; in Hong Kong, !6 and producing, penning hits for SHINee, other by South China Morning Post; and in Taiwan, 17 K-pop artists in the industry, as well as for his by Liberty Times. The singer, well known for 4 own solo releases. He won awards for his having released tracks in Japanese, was 18 work—such as the 2015 MBC Entertainment mourned in Japan’s Asahi Shimbun; Japanese 5 19 Award—for the radio division. In recent years, celebrities remarked upon his passing, and he had been actively engaged with numerous Japanese fans gathered at concert venues performances and recordings. Despite his where SHINee had performed to offer silent th 20 prodigious success, on December 18 , 2017, he prayers. One specialized online store, K Drama used a frying pan to burn coal in a well-sealed Connections, even announced its intention to room, sent a good-bye text message to his open a dedicated helpline specifically as a sister, and died of complications from carbon 21 6 response to Jonghyun’s death. The profits from monoxide poisoning. commemorative SHINee merchandise, the store announced, would be used to create a Legions of fans mourned worldwide at the news helpline for people suffering from stress and of Jonghyun's death, which received coverage 7 8 depression—the eventual goal was to have a from outlets like CNN, the Guardian, The LA multi-lingual helpline available to K-pop fans Times, The Washington Post, The Telegraph, around the world, reflecting the global reach of The Daily Mail, Forbes, Newsweek and other K-pop culture. Brazil, Thailand, Indonesia and major English-language publications‒aVietnam similarly saw coverage of Jonghyun's testament to the global nature of the Hallyu death in breaking news. In Korean newspapers, phenomenon (Hallyu is a term encompassing magazines, and online news aggregators such all of Korea's internationally popular cultural as Naver, the coverage was non-stop. products, including films, dramas, games, and music). An article in one of Israel’s most widely For many people outside the K-pop world, the distributed newspapers read, “South Korea shared cultural sphere creating new Mourns: A Pop Star Commits Suicide and communities around vibrant pop culture texts 9 Leaves a Letter to his Fans.” A local fan writes (Otmazgin 2016, Chua 2004), the death of a in the comments section: pop star may seem a sad, but abstract event. Anyone can recall any number of international “When I heard about this for the first time, I pop stars, such as Prince and David Bowie, who 2 16 | 13 | 3 APJ | JF have passed away in recent years. Even in plastic surgery of stars, extreme diets, and Korea, there have been many celebrity deaths, details of workout regimes signal that, with including over a dozen by suicide, in the past effort, anyone can be beautiful (Elfving-Hwang 22 decade. When young celebrities die from drug 2018: 197). In a world built on the idea that overdoses, traffic accidents, or suicide, it is not idols are role models for youth, Jonghyun's uncommon for people to feel frustration over suicide created a deep rupture between K-pop's someone who "had it all" treating life so glittering façade and the darker reality cavalierly. Less commonly do we consider our experienced by idols and ordinary Koreans. role, our culpability in their deaths, outside of Fandom is constructed through the the worry that others will succumb to the same maintenance of a fantasy relationship between demons, but Jonghyun’s death presents an fan and idol, a relationship that some fans enter opportunity for us to consider these factors into in order to distance themselves from more attentively. present and future stress. Although fans are familiar with the sweat equity that idols pay, Jonghyun and dozens more like him are a type this effort is consistently and cheerfully of Korean celebrity known as an "idol." Idols portrayed to fans as parallel to efforts fans are the public face of K-pop, which has become might expend in pursuing their own dreams. an increasingly worldwide phenomenon, with Therefore, we argue that Jonghyun's breach of an audience that is growing—boththe unspoken contract, whereby hard work and geographically and demographically—beyond fan adulation will bring a fabulous dream to its original focus on tweens and teens in Korea. life, created a rupture in the K-pop fantasy. Their growing presence on the global stage has Cognizant of this reality, fans in both Korea and given idols the additional responsibility of abroad must come to grips with the heavy representing Korea and Korean culture to the stresses in contemporary Korean society, as rest of the world (Epstein 2015; Fuhr 2015; well as with the stresses in the lives of Korean Elfving-Hwang 2013), bringing the Korean idols. public’s powerful disciplining gaze to bear on these young performers, who already face In this paper, we explore how characteristics of incredible pressure. They are acutely aware of life in contemporary Korea, such as intense the fleeting nature of celebrity and the intense educational and occupational pressures, drive competition from other hopefuls; they are the high suicide rate. This correlation, subject to the commercial imperatives of their combined with the lack of adequate attention to respective agencies, which regulate andidols’ physical, much less mental, health during micromanage their lives; and they aretheir years of intense training in song and constantly being monitored, adored, and dance, provides context for Jonghyun's suicide. scrutinized by hundreds of thousands of We propose that the nature of contemporary anonymous individuals online. Korean celebrity and specific factors defining the lives of Korean youth create an As has been theorized elsewhere, theenvironment in which suicide may become even "parasocial relationships constructed between more prevalent, increasing Korea’s already the idol and the fan" can mean that younger high suicide rate. Finally, we discuss the fans are "exposed [to] and unable to resist the potential impact of Jonghyun's suicide on K-pop beauty ideals and lifestyle choices of the idols fans. as potential role models" (Elfving-Hwang 2018: 197). The legs of the Girls' Generation members are presented as goals to aspire to (Epstein 2015), while the frankly disclosed "Ring Ding Dong" was a huge hit for 3 16 | 13 | 3 APJ | JF SHINee from their second set of releases "Miracle on the Han," initially brought hope for in 2009.
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