BRISTOLCYCLESTRATEGY

Simplifying Cycling DRAFT - CYCLE STRATEGY

Cycling is an important part of how people in Bristol get around. We have significantly more cycling than any other major English city. BD5601 Bristol Design, Bristol City Council. Printed on FSC certified paper.

BRISTOL CYCLE STRATEGY

...a cycling city for everyone ages 8-80 Contents

Foreword ...... 2

1. Introduction Our vision ...... 3

2. Benefits Why Cycle? ...... 5

3. Building on Success ...... 6

4. Our Cycle Strategy ...... 8

5. Our Aim Make cycling simpler ...... 9

6. Our Aim Make cycling safer ...... 12 CYCLE

7. Our Aim Make cycling more attractive ...... 14

8. Our Aim Make Bristol a better place ...... 17 a.

strategy 9. Implementing the Strategy ...... 19

1 BRISTOL CYCLE STRATEGY A safe and attractive environment across the city for cycling Foreword GEORGE FERGUSON MARK BRADSHAW Mayor of Bristol Assistant Mayor, Place Directorate

I have a small electric car but have We can all be proud as a city that the number of people who cycle, increasingly abandoned it for my bike, which either daily or less frequently, has greatly increased over the last ten keeps me active and ensures that I get to years, I want to use this strategy to reach out to more groups who work on time! We have come a long way in think cycling isn’t yet for them. Bristol since the foundation of of We still face challenges in persuading more older people, children, women which I was a founder member in 1977 and and disabled people that cycling can be part of their lives. So, we must helped with the building of the Bristol and address the barriers to this wider participation which will help meet our transport and health priorities. Bath railway path. This strategy sets out how we will work with residents, neighbourhoods, businesses, other public bodies and campaigning organisations to make a further step change in the numbers cycling - a better When it comes to improving our environment and connected network of segregated, safer routes will be a priority. protecting our health, cycling is a win win option, which is why I want to see the number of Bristol bike users double again over the next ten years. In my travels I’m always impressed to see people IAN BARRETT using their bikes for commuting or leisure and know we still have much to learn from Sustrans Regional Director, South West & Chair of the Bristol Green such places as Copenhagen, European Green Capital 2014. Capital Partnership’s Sustainable Transport Action Group Cycling is good for the economy. A healthy workforce, which arrives to work less High quality streets where people feel confident to walk, cycle and stressed and on time, is better for productivity and good health. I am confident that this take time to enjoy life are a hallmark of successful world cities. document will help Bristol attract more funding to the city for improvements as it gives Bristol has ambitious plans to invest in transport to cement its us the benefit of a clearly defined framework. position as a European Green Capital. As we approach our own European Green Capital Year 2015, this our first comprehensive This cycling strategy is an essential part of those plans. It will make it cycle strategy, will help raise ambitions by setting a gold standard for cycle planning and easier for people from ages 8-80 to get around the city by bike, for the provision in Bristol. I fully endorse the 8-80 approach and look forward to many more benefit of their health and the environment. Bristol has long been a leader and innovator in cycling. Sustrans’ people joining me in Bristol’s cycle revolution to help us live up to our reputation as the started here with our creation of the Bristol and Bath Railway Path in the 1980s. We UK’s most liveable city. warmly welcome Bristol’s commitment to continued investment in cycling and look forward to working with the Council to create a network of routes that makes cycling simple for everyone.

2 BRISTOL CYCLE STRATEGY In Bristol we have bold ambitions for cycling

1. Introduction Our Vision Our vision for Bristol is to grow as a happy, Setting the Scene healthy city and cycling can play a part in realising this vision. As a fast growing city with a densely populated historic Learning from cities across Europe where high levels centre, transport is a key issue for Bristol. Despite of cycling have contributed to achieving happy and being a popular city for cycling and walking, thousands healthy citizens, such as Copenhagen and Amsterdam, of inner-city journeys are still made by car every day. our vision will be reached by embracing innovation and Over reliance on cars is leading to congestion, poor grass roots cycling initiatives. Our city will be happy and air quality and ill health caused by inactivity as well healthy through cycling by allowing our citizens to move as making our streets less people friendly. If we are to conveniently and with low impact throughout the city, with make Bristol a better place, we must make changes to cycling being an easy and normal option to get around. the way we get around. We visualise cycling as a way to help deliver sustainable Cycling is accessible, cheap and pollution-free. As a growth with clean air as our prosperous city grows. result of on-going investment cycling has doubled in To match our ambitions, by 2020 we Bristol over the last 10 years but we need to do more, focusing our efforts on the areas where we will have the are committed to achieving: biggest impact. INVESTMENT – £16 invested per head of population (£7 million) every year to deliver transformational Building on a strong base we aim to develop a high cycle change quality environment ensuring cycling is made simple, safe and attractive. We want children to be regularly SUSTAINABLE ECONOMY – 20% of commuter trips into the city centre made by bike cycling to school, employees regularly cycling to work and residents to regularly cycle to shops, services and LABORATORY FOR CHANGE – Experimental and for leisure. As a result there will be more people cycling cutting edge cycle projects delivered every year and a noticeable increase in levels of fitness. More HEALTHY CHILDREN – 20% of children cycling to people cycling, more safely, more often. secondary school NORMALISING CYCLING – Progressing delivery of an This strategy is Bristol’s response to long term national attractive, safe, 8-80 cycle network strategies and visions to increase cycling numbers and INCREASING CONFIDENCE AND SAFETY – 75% of is informed by and complementary to the West of all pupils to have taken part in Level 2 Bikeability England Joint Local Transport Plan (JLTP3) and the training by the end of year 6 and increasing numbers Bristol Local Plan of adults taking up training year on year http://www.travelwest.info/jltp3

3 BRISTOL CYCLE STRATEGY

Harnessing Innovation the Bristolian Way

Bristol has a rich history of transport innovation - from Brunel’s feats of rail engineering, to pioneering cross Atlantic travel to more recently hot air ballooning.

We want innovation to be a key theme running through this strategy as we believe it is an essential ingredient to enable us to deliver our bold ambitions.

We won’t be afraid to try things out, pushing the boundaries of legislation and petitioning government for review and reform where needed.

We will adopt a robust evidence led approach, gathering intelligence to ensure top quality, value for money schemes are delivered.

We will strive for continual improvement, learning lessons from success stories both locally and from around the globe.

We will use the latest affordable technology working in partnership with innovative and creative companies.

We will tailor schemes creatively to ensure culture, gender, age or ability barriers are not standing in the way of those who wish to cycle.

4 BRISTOL CYCLE STRATEGY ENVIRONMENT

Road Transport in Bristol produces over 500,000 tonnes of CO2 per year 2. Benefits WHY CYCLE? contributing towards climate change. Cycling is a zero carbon type of travel and can contribute towards meeting an For most people, the easiest and most ambitious 30% reduction in CO2 by 2020. “ SUSTAINABLE Cycling has very low acceptable forms of physical activity environmental impact and helps contribute towards are those that can be incorporated into GROWTH HEALTH a pleasant urban environment everyday life. Examples include walking or National research shows for every Poor air quality caused by traffic pollution Cycling gets citizens out £1 invested in cycling over £4 is has a significant impact on the health of and about in their local cycling instead of driving UK Chief put back in to the local economy communities in Bristol. neighbourhoods helping to enrich and enliven Medical Officers. The Cycling City programme from ” If obesity trends continue unchecked 60% communities. 2008–2011 showed that dramatic of the population will be obese by 2050. increases could be quickly achieved and that for every £1 The cost of inactivity per year to Health spent as much as £20 of benefit Authorities in the West of England is £18m came to Bristol. (Sport England, 2013). We need to get An active city boost tourism active. Regular cycling means that you and attracts visitors increase the chance of living longer and having fewer illnesses. CONVENIENCE Cycling benefits employers, since having a healthy Cycling can lead to positive mental Travelling by bike gets you from A to B workforce reduces sickness health as it connects people to the outside quickly and in a reliable time. leave and increases productivity. world and reduces the stresses often felt Cycling offers wider access to sitting in congested traffic. Cycling is a physical activity that can local shops and services be incorporated into , daily routines in streets where car access is which reduces the need to plan exercise limited, providing support for into your free time. local business. Cycling is a cheap, easy and fun way to explore and experience the city.

5 BRISTOL CYCLE STRATEGY 3. Building On Success

Mode of travel The Bristol Bike Project 500,000 visits and to work (ONS) Roll for the Soul 1.5m page views on 2001 to 2011 change in and Life Cycle Bristol cycling to work are just a few of the www.betterbybike.info cutting edge grass roots UK Bristols’ cycling website cycling organisations 8,108 to 16,211 and community interest An increase of 100% companies supporting cycling culture in Bristol

More people in Bristol commute to work £16 per head 8677 of population PEOPLE have received by bicycle or Bikeability training including on foot was invested in cycling all abilities cycle training in the last three years than any other during the Cycling Local Authority in England and City project (ONS, 2013)

Proportion of residents who cycle In 2005 at least once per month: England, 2011/12 (DfT): only 4.5% of women cycled to work West of England19% Newcastle upon Tyne16% By 2013 this had Manchester15% Leeds13% Sheffield13% risen to 11% Liverpool12% Nottingham12% Birmingham12%

6 BRISTOL CYCLE STRATEGY THE challenges we face Joe aged 11 wants to be able to Joan is retired and wants to cycle more. cycle to school on his own. She lives close to the Gloucester Road and does her He has completed Bikeability cycle training, and lives shopping everyday by bike and is happy cycling on residential one mile away from his secondary school, The City streets. For the short stretch of the high street, she gets off Academy. Part of his route to school is along Church and walks on the pavement. When she meets friends in town Road and his parents won’t let him ride along a short she gets the bus because the traffic passes too close and too stretch because of the amount of traffic. fast when she cycles.

The challenge here is that we must improve existing routes with high traffic volumes and aim for cycle routes protected from traffic to help change negative safety perceptions of cycling. We must also ensure there is clear wayfinding to alternative quiet routes. CHALLENGES we have overcome Making cycling Making a switch to commuting by bike accessible to all I live in Bristol and work in Yate I didn’t think All the children and young cycling“ was really an option for me as I believed people“ who have attended have it was too far. My partner bought me a new pedal got tremendous benefits, both bike for my birthday and we went on a cycle physical and psychological, together to Yate to try the route that the Road from the experience. Disabled Show had shown me and see if it really was ‘too children gain a wonderful sense far’. It is completely free, and a lot more pleasant of freedom from being able to than driving/sitting on the train. I also like the travel at (relative) speed and thought of adding up the money I save each time propel themselves and they I do it. grow greatly in confidence. ” ” Hannah Francis on switching to cycling to work with help Deputy Head New Fosseway School on from the TravelWest Road Show. the all-abilities cycling sessions 2011.

7 BRISTOL CYCLE STRATEGY We are committing deliver transformational cycle change 4. Our Cycle Strategy With the scene set, the Targets Aims Monitoring success benefits recognised and Being open about what our targets are and Our targets to increase cycling are ambitious and It is important to measure the progress we are we recognise that there is more to do to achieve making to meet our targets. As such, Bristol challenges proposed, what we are trying to achieve is essential this. We have listened to what would enable and City Council has signed up to the Sustrans the remainder of this to drive forward performance, ensuring this encourage more people to cycle and have chosen ‘Cycle Accounts’ programme, which will capture strategy will be delivered. four main aims that are to: baseline data and monitor progress to release a report every two years showing how we’re doing document will set out our Make cycling simpler We are committing to invest £16 per head against our targets. The programme will also strategy for increasing of population (£7 million) every year to Make cycling safer capture other key cycling indicators, including cycling in Bristol deliver transformational cycle change to Make cycling more attractive measuring levels of investment being made in cycling and changes in cycling behaviours and Make Bristol a better place meet our targets by 2020. These are: perceptions. In addition, this will be coordinated Sustainable economy: 20% of commuter with other participating cities enabling us to Objectives both benchmark performance and learn through trips into the city centre by bike; common best practice. Laboratory for change: Experimental In order for our aims to be realised, we have a number of objectives that set out how we seek or cutting edge cycle projects delivered to do this. The following pages set out each every year; of our four aims along with our objectives to Healthy children: 20% of children cycling achieve success and meet our targets. to secondary school; Actions and delivery Normalising cycling: Progressing delivery An action plan is positioned after the objectives, of an attractive, safe, 8-80 cycle network. covering the first three years of the Cycle Strategy timescale. It displays the projects that Increasing confidence and safety: already have funding in place that when delivered 75% of all pupils to have taken part in will contribute towards meeting our targets and Level 2 Bikeability training by the end of outlines the future of how we seek to fund and year 6 and increasing numbers of adults deliver the objectives of this Strategy. taking up training year on year.

8 BRISTOL CYCLE STRATEGY We need quality routes to easily and safely move around by bike

5. Our aim MAKE CYCLING SIMPLER MAKE IT SIMPLE... Objectives Simplifying

That’s our mantra. Our targets to increase cycling are the Network ambitious and we recognise that there is more to do to achieve this. We have Our aim is to make cycling an listened to what would enable and What’s the easy and accessible choice for encourage more people to cycle and challenge? Bristol’s citizens. This means have chosen four main aims that are to: The desired cycle network in Bristol is Create a comprehensive network that the network must be clear large and intertwined and can appear accessible for everyone ages 8-80. and simple to understand quite confusing on a single page, for those getting around by Adopt a simple and intuitive particularly for those unfamiliar bike, including mapping for approach to cycle maps and signs. with Bristol. journey planning and signing Ensure quality facilities are in place when travelling. The cycling at the beginning and end of journeys How are we network must also be direct to support people who cycle, in particular secure cycle parking. going to achieve and convenient to link citizens with key destination points such Make cycle trips convenient and success? as the city centre, as well as direct through well designed, high In order to communicate the network quality networks. in a clearer way Bristol Cycling connecting local communities. Campaign produced the Bristol Cycling The easier we can make Tube Map on page 10 as part of the cycling for those aged 8-80 “Freedom to Ride” manifesto. We’ve been working closely with Bristol Cycle the greater the number of Campaign to ensure a robust cycle people cycling we’ll have network will be delivered in Bristol. on the streets of Bristol.

9 Aztec West

4 F1 F14 Bradley Stoke Yate F3 F1 The Portway

F2 Whiteladies/Westbury Road A4018 Q2 Cribs Parkway F3 Gloucester Road A38 Causeway Filton Q11 Station F4 Fishponds/Stapleton Road A432 F1 Bristol F5 Two Mile Hill A420 F14 Science F2 Brentry Park Aztec Q2 Hambrook West F6 Bath Road A4 Henbury F13 F3 Southmead F7 Wells Road A37 F4 Hospital BRISTOL CYCLE STRATEGY F1 Q16 Q12 Freeways: direct and continuous routes F14 F5 F8 Bishopworth/Hartcliffe A38 F1 UWE F4 Lockleaze Campus on main roadsF2 with extensive segregation F14 Bradley Sylvian Blaise Westbury Aztec Stoke Yate F6 F9 Coronation Road A370 Way Estate on-Trym F14 West F3 F1 The PoF3rtway F10 Inner Loop Orbital Horfeld SOUTH GLOUCESTERSHIRE F7 Shirehampton 5 Bristol Cycling Network F4 Q2 Q1 Emerson F2 Whiteladies/Westbury Road A4018 F11 Inner Middle Orbital F12 Downend F8 Sea Mills Green F14 Cribbs Parkway St A comprehensive network of high quality, continuous F3 GloucesterF5 Road A38 Causeway Filton Q11 Station F2 F14 Bradley F9 F12 Outer Middle Orbital Q1 Yate Werburghs F4 and direct routes is essential to make cycling for Stoke F6 F3 F4 Fishponds/Stapleton Road A432 F10 F13 Northern Loop Orbital Q1 Q11 Bristol F3 F1 The Portway everyone feel easy, safe and convenient. Portishead Pill 6 Eastville Staple Hill SOUTH GLOUCESTERSHIRE F5 TwoF7 Mile Hill A420 F14 Science Q2 F5 F14 Outer Ring Orbital Mangotsfeld Brentry Hambrook Park F11 F1 Whiteladies/Westbury Road A4018 Q2

F2 F3 Cheltenham Q4 The Bristol Cycling Manifesto maps out 200 miles of F6 BathF8 Road A4 Henbury F13 Clifton Road Cribbs Parkway F6 F12 Down St Pauls F3 Gloucester Road A38 Causeway Filton Q11 Station Southmead Q9 F11 Cycling Freeways and Quietways connecting every area, F9 Q3 Q11 Greenbank F7 F7 Wells Road A37 Avonmouth Hospital Lawrence F13 F13 Q12 Q1 Q16 Hill F5 F4 Fishponds/StapletonKingswood Roadenhanced A432 by local links. F10 F2 F4 Q1 Westbury Quietway Q11 Bristol F8 F8 Bishopworth/Hartcliffe A38 F1 UWE F14 Clifton Q1 Q3 Warmley Lockleaze Campus F14 F5 F5 Two Mile Hill A420 F14 Science Sylvan Blaise Westbury F14 Q2 Concorde Quietway Suspension St Georges Q5 Brentry Hambrook Park F11 Way Estate on-Trym F1 Q2 F9 F9 Coronation Road A370

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BRISTOL CYCLE STRATEGY

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M5 7 2 0 Dealing with Busy 4 B A403 Priority 8-80 City Centre Streets M4 A432 M49 Investment Areas A432

8 3 What’s the challenge? A M5 A Radial routes including Lots of people in vehicles, on foot and on bikes in Gloucester Road and narrow city streets particularly at busy times, such Whiteladies2 Road 43 as rush hours, can lead to confusion, conflict and To improveA the cycling Brentry safety issues. A 4 environment along entire lengths 0 1 E 8 Henbury of corridors to the city centre. Southmead F A4174 Avonmouth Lawrence Weston M4 B City Centre How are we going to M32 Stoke Park M4 6 8 Coombe Dingle 5 3 2 40 A 3 To provide protection for those A4162 Westbury on Trym B A4 achieve success? Lockleaze who cycle from motorised traffic Horfield 8 B4 5 Shirehamp0 5 ton A4 F B40 4 Broomhill on streets with high volumes, Our plan is to expand our existing network to create Stoke Bishop B4 054 as well as creating a permeable a web of quality on-road and off-road links across R iv e r Stapleton Fishponds M5 A centre allowing access to work, v o Sea Mills Westbury Park Bristol. This will include high quality radial routes n

Ashley Down 4 A shops and leisure.7 1 Sneyd Park A 4 that provide direct links in and out ofA369 the city centre A A

4 0 Bishopston Eastville

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2 to access employment, shopping and leisure and 4 M32 Mayfield Park A Redland Montpelier Clay Bottom A369 C South Bristol connecting routes that create safe links between A4 Rose Green Chester Park Clay Hill Speedwell To connect neighbourhoods with the radial routes to connect residents to key Lower Easton Burchells Green Cotham Two Mile Hill Whitehall Whiteway key employment centres in the destinations in their community. We will ensure that Clifton Kingsdown Upper Easton A420 Victoria Park Moorfields south and the city centre. street space is used intelligently and effectively and A 0 Tyndall's Park St George A42 Redfield Newtown Crew's Hole protection from traffic will be implemented where Barton Hill B Netham 4 Clifton Wood The Dings D Enterprise17 Zones 4 possible in a way that enhances public spaceB31 and is Hotwells A 28 Canon's Marsh Redcliffe St Anne's Park To connect residents with sensitive to the needs of pedestrians. D St Anne's St Phillip's Marsh A431 29 31 A370 employment centres as B 5 7 Southville A 1 4 The proposed network is a long term strategy to A B3 Bower Ashton they develop and bring new 13 Broom Hill 0 Ashton Gate Totterdown Arno's Vale influence planning and investment decisions and 8 A Bedminster 12 3 employment opportunities. B3 0 Windmill Hill 2 Knowle 9 9 0 makes best use of resources. The network will 2 37 Gore's Marsh 1 A 3 B Malago Vale Upper Knowle Brislington allow us to take advantage of opportunities, linking Knowle Park E Lawrence Weston Ashton Vale incremental investment into the bigger picture Lower Knowle to Avonmouth von r A ive as well as ensuring everyday management and Bedminster Down Novers Park Filwood Park R To connect neighbourhood with maintenance is implemented. Our current priorities Headley Park C Flowers Hill A 4 4 key employment centre. 17 8 Inn's Court A4 are listed A-F opposite. A3 Hengrove Bishopsworth We will seek to provide secure cycle storage at the Highridge Hengrove Park F Cross-border working particularly to access Southmead

beginning and end of journeys through planning B

Withywood 3

1 A 1 4 Hospital6 and UWE. 3 conditions on new developments and by working Hartcliffe 1 with land owners to help provide secure storage on Whitchurch exiting sites. A38 © Bristol City Council

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A4 BRISTOL CYCLE STRATEGY

A LITTLE BIT SLOWER. 20 A WHOLE LOT BETTER. Check your journey time at www.bristol20mph.co.uk 6. Our aim MAKE CYCLING SAFER

Objectives A LITTLE BIT SLOWER. Reduce and enforce vehicle speeds to create a There is no higher priority to us than the safety of our citizens. We

A WHOLE LOTwww .bristol20mph.co.ukBETTER. safer environment. are committed to road danger reduction to ensure people that cycle 20 Check your journey time at Create cycle routes where conflict with other users is designed remain safe on our streets and networks. We recognise that more out by protecting from traffic on roads with high traffic volumes people cycling, the safer it becomes, as cycling creates presence and speeds through reallocation of road space as achieved in on our streets and our off street routes. We must ensure that the other European cities. environment is safe to encourage more cycling and reduce the risk and perceptions of risk. Regularly maintain cycle network on key connecting routes ensuring safe cycling surfaces and well lit corridors. Make cycle training available to all citizens.

12 BRISTOL CYCLE STRATEGY Safe Environment What’s the challenge? Road We need to prevent people that cycle from being injured from falls and collisions. A safe physical Danger environment is needed, as well as safe and secure places to store bikes. Reduction How are we going to achieve success? What’s the challenge? On routes with high traffic volumes we will improve All of us need to be aware of other people as safety for people that cycle by providing cycle ways we travel around the city to ensure that risks of protected from traffic. Conflict between road users collisions are minimised. will be designed out by reallocating road space without compromising the needs of pedestrians. Speeds of vehicles will be reduced to 20mph in areas How are we going where cycling should flourish. Improvements will be to achieve success? focused on areas with highest safety risk to prioritise evidence based engineering measures to ameliorate We currently carry out Bikeability cycle training in our those risks. We will prioritise maintenance on key schools and we will continue to offer it to all schools in cycle routes, ensuring they are well lit and surfaces Bristol, with a view of achieving our target for 2020 of are safe. As mentioned in the previous aim, we will 75% of all pupils to have taken part in Level 2 Bikeability ensure secure cycle parking is integrated in new training by the end of year 6. We also provide Bikeability schemes and will provide convenient, safe storage in training to adults as well as all-abilities cycling sessions public places. for children and adults and will continue to do so to ensure cycling is accessible to everyone. Increasing levels of Bikeability take up meets a number of our aims as it promotes safe cycling behaviours, raises awareness of the routes available to allow journeys to be better planned and increases confidence. We will continue to target communities to support new people into cycling as a way to get around. Targeted campaigns will also be delivered to encourage responsible cycling and driving behaviours and we will work closely with key partners such as the police and community groups to ensure the safety message is spread.

13 BRISTOL CYCLE STRATEGY Raising awareness of cycling as a viable way of getting around

7. Our aim MAKE CYCLING MORE ATTRACTIVE In order to deliver an increase in cycling numbers and deliver APPLYING our aspirations to keep Bristol moving we need to push the TESTdrive boundaries of innovation and take brave decisions to raise the INNOVATION INNOVATION attractiveness of cycling in the city. Key to this will be raising What’s the challenge? What’s the challenge? awareness of cycling as a viable way of getting around by Switching to cycling for some journeys can be a daunting prospect for anyone that has never cycled It can be difficult to assess the real world using effective marketing and promotion. or has not cycled for some time. We must support impacts of innovative new cycle schemes, those new to cycling and those that currently cycle particularly those that impact the road Objectives with useful technology for all aspects of cycling network. including wayfinding to make cycling an attractive Seek to invest £16 per head of population option to all. How are we going to per year to enable and encourage a new wave of people to cycling. How are we going to achieve success? Target cycle promotion at those at a point We are going to use temporary infrastructure of life transition e.g. new job, new school achieve success? to test road proposals before they are year, new university students. We have a one stop shop for digital travel resources implemented using measures such as road Use innovative technology to help for all types of travel in Bristol at www.travelwest. cones, temporary Traffic Regulation Orders encourage new people to cycle and info and a website dedicated to cycling at www. (TROs) and temporary road markings. When support those who cycle regularly. betterbybike.info deemed a success the schemes will be made Continue to research the different needs We will release open source data for developers permanent. and barriers that may affect levels of to build apps and digital platforms so that the cycling and seek ways to overcome them community can have direct involvement in the to enable cycling for all. influencing and shaping city legibility. We will continue to research innovation in cycling to make cycling more attractive and rewarding such as smart phone applications and real time feedback through street infrastructure.

14 BRISTOL CYCLE STRATEGY OVERCOMING MARKETING & promotion BARRIERS TO CYCLING Selling the benefits of cycling

Effort needs to be applied to enhance the message What’s the challenge? Intelligence led marketing used to encourage people to cycle more. Key to this We have listened to the various barriers to cycling that exist What’s the challenge? is breaking down perceptions and using intelligence for many people and have a number of solutions, however led marketing to promote cycling as a natural choice these solutions may not be well known to our citizens. We also to move around the city. recognise that people cycle for many different reasons and have different needs that must be accommodated in order to encourage more of our citizens onto bikes. How are we going to achieve success? We have a number of measures that we seek to continue that help overcome the barriers to cycling and to accommodate people’s needs that we will seek to promote more widely across the city through our expanding means of engagement throughout communities, work places and schools. These measures include How are we going to achieve success? the following: We will ensure the following We will target marketing at those at Loan bikes and equipment can be borrowed for carrying items and for travelling with children to try out before committing principles are enshrined within the point of change or in “transition” to buy a bike. We also offer accompanied rides with qualified promotion and marketing: to ensure maximum impact, including: instructors to get used to journeys by bike.

Electrically assisted bikes can help those with mobility Joy/childlike At primary and issues get into cycling as well as providing assistance for Fun, simple, being a kid again, secondary schools tackling Bristol’s hills. We seek to invest more in these bikes to relaxed, laidback loan to our citizens to make cycling more accessible. Freedom as pupils move Travel advisors are also available to help plan journeys by Wind in my hair, free spirit, bike on our ever-expanding and improving network. These a bird on flight University services must be widely promoted to ensure all citizens are “ME time” 1st year arrivals and 2nd year aware of what is on offer. Head space, time to think, my time, - moving out of halls Specially-adapted accessible bikes are available as tranquil part of our all-abilities project to encourage disabled citizens Stress buster A release, Employers to cycle, which allows everyone to enjoy cycling in a safe and don’t sit in traffic, endorphins transitions associated with supported environment. Achievement Residents’ Parking Schemes Street pumps have been installed throughout the city to Goal setting, feel good afterwards, support those who cycle to help with bike maintenance. all down to you New developments

(Social marketing research by UWE moving home and Bristol City Council, 2010). 15 BRISTOL CYCLE STRATEGY

Working with schools, Schools Communities businesses Businesses Dedicated community active travel officers to and communities Building relationships with identify and work with businesses through specialist key communities to We have long been successful in business engagement officers; raise cycling levels; engaging our schools, businesses Travel advisor road shows to help Arrange events to raise and communities in active travel, commuters plan their journey awareness of cycling by bike; and make it more particularly cycling. accessible through Loan bikes and electric loan bikes; travel advisors who The Cycling City project and more recently Bike mechanics to visit businesses help plan journeys and the Local Sustainable Transport Fund to ensure bikes are safe; provide supporting project has ensured that we can offer key services; supporting services as well as targeted Bikeability cycle training; Organise travel forums to allow businesses to get together to Bikeability cycle marketing and promotion to encourage Intensive support through dedicated officers, discuss travel needs and identify training to groups or cycling for all ages and abilities. In order working with our partners Sustrans; where we can help; individuals; to encourage people into cycling we tailor Road safety education sessions; Provide grants to businesses to Provide grants to our approach to different audiences to community groups for Bike to school events, such as bike to install more cycle storage, lockers highlight the benefits of cycling that will be and showers for employees. projects to encourage most motivating, which include improving school breakfasts; cycling, including health, reducing commuting costs, saving Active travel to school week, where pupils improved routes, bike swaps, improved way finding through signs and maps and time by not being stuck in traffic, getting complete a diary of active travel to win many others; to know neighbours or just being fun. We prizes, which included making a classroom resource video about travelling to school; will continue this engagement to access Funding cycle storage for communities; more people to encourage more cycling Bike mechanics visiting schools to ensure Accessing people through community across the city. Here is a snapshot of the bikes are safe; groups to encourage cycling with training, ways we have engaged with those who live, Journey planning to school, particularly led rides and supporting services; work and study in Bristol that we plan to during the transition between primary and Funding leisure cycling facilities and continue with this strategy. secondary school; infrastructure to stimulate more cycling Led rides to help pupils try out the journey around the community. to school by bike; Engaging with parents at open evenings to demonstrate safe routes to school by bike.

16 BRISTOL CYCLE STRATEGY Investment in sustainable transport infrastructure is critical 8. Our aim MAKING BRISTOL A BETTER PLACE Our aim is to bring life and vitality into Bristol by Temple Quarter Connecting citizens creating a street environment people will want to spend to reduce inequalities time in and help enhance the local economy. We will Enterprise Zone (TQEZ) work with partners to ensure cycling plays a key role in What’s the challenge? What’s the challenge? delivering these benefits and ensuring that a sense of The TQEZ covers approximately 70 hectares of land surrounding There are a number of areas of multiple place is created and Bristol’s rich heritage is maintained. Temple Meads Railway Station. The focus of the Zone is the deprivation in Bristol and many that suffer from creation of new jobs with a target of 17,000 by 2030. A key poor transport links to access employment challenge is to provide an affordable means of transport for opportunities. In addition, health inequalities exist Objectives people working, visiting and living in the area. across the city that we must tackle. Fully integrate cycling into the How are we going to wider transport network. How are we going to Create and improve cycle links achieve success? achieve success? from where people live to Investment in sustainable transport infrastructure is critical. Cycling offers an affordable and active way to employment centres, schools Several major public transport, public realm and cycling projects travel to work and around neighbourhoods. and other key destinations to are underway both within the Zone and on radial routes linking We will focus efforts and interventions to ensure everyone can cheaply ensure residential areas are well linked to local get around, reducing inequalities residential areas to the west and south with the new jobs created. employment centres, schools and other key across the city. Temple Meads Station will become a major transport interchange that allows passengers to travel to Bristol by rail then access the destinations by the cycle network. We will also Continue to work closely with city by many methods. This will include the creation of a cycle hub encourage the use of cycling as an active way to organisations that encourage travel to help increase physical activity levels to and enable people to cycle to at the station to ensure there is plenty of secure cycle storage to allow cycling to be integrated well with rail. reduce health inequalities. We will target hard to meet shared outcomes. reach groups and encourage cycling by offering Recognise and support leisure Alongside the investment in infrastructure is the need to grants and incentives. Essential to success will and recreational cycling as a communicate the sustainable transport options that are being be the involvement of local communities in way to inspire more people to made available to staff and visitors to the Zone. An Area Travel planning and delivery, particularly via the local cycle for journey purposes and Plan is therefore being developed that will promote new travel neighbourhood partnerships. as a way to promote Bristol as opportunities and disseminate information on the options available. a lively and attractive city.

17 BRISTOL CYCLE STRATEGY Integrating cycling Cycling for leisure What’s the challenge? and recreation Creating a better place will require cycling infrastructure and the needs of those who cycle to be fully integrated within the wider transport network and raising awareness of the value cycling has What’s the challenge? on the City. We recognise that cycling for leisure and recreation can be the first taste of cycling for many people. We How are we going to must therefore support this as a way to inspire people achieve success? to cycle more and for travel purposes and as a way to attract visitors to our lively and attractive city. This strategy is accompanied by Bristol’s cycle design guide, which takes principles from the ‘Making Space for Cycling’ design guide published by Cyclenation to ensure that space for cycling is applied How are we going to wherever possible. achieve success? We will ensure cycling is integrated at public transport hubs by We will seek to continue to promote and support providing secure cycle storage at train and bus stations and stops, leisure cycling facilities, such as as well as improving the environment at key network junctions. mountain biking trails and informal cycle hire projects that allow visitors to explore the city by bike. Cycling will be designed into every development from inception through local planning policies to ensure cycling is fully integrated. We will also sign post to cycling clubs to promote the A multi-disciplinary co-ordination group will ensure the aims and social aspects of cycling. objectives of the Cycle Strategy are delivered and incorporated into Bristol is well known for successful large events, transport projects to ensure the network is safeguarded and that the which include Bristol’s Biggest Bike Ride, and as such delivery of other strategies is in conjunction with the Cycle Strategy. we will continue to support and promote these events Intelligence led marketing will be used to ensure the value of that allow our citizens and visitors to take part and cycling is recognised by all so that it is seen positively as a normal recreationally cycle with many others to experience transport option. the buzz of cycling in the city.

. How are we with grass-roots projects Partnerships through to strategic going to achieve partners to contribute What’s the challenge? success? to achieving our targets. Greater value can be achieved by working collectively We will continue to We will seek to work to shared goals and outcomes. Bristol City recognise the great work jointly on projects or Council cannot deliver the desired citywide cycling being carried out by raise awareness of improvements alone; we need the public and partners organisations across the initiatives that enable and to help. We need to embrace and apply innovation to encourage more of our ensure a step change in cycling is achieved. city and will work closely citizens to cycle.

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Build on success and keep the momentum 9. Implementing the Strategy The following action plan gives a snap shot of some of and will update the action plan to extend towards the the projects that currently have secured funding that will timescale of the Cycle Strategy of 2020. contribute towards reaching our targets. As a snap shot, Many projects that will meet our objectives are dependent the list does not cover every project currently underway to on funding and in order to implement this Strategy we increase cycling in Bristol but instead gives a flavour of the are constantly working to secure new sources of funding extent and range of projects in progress. through public, private and third sectors on local, national The action plan shows projects that have funding secured and European levels. We also secure funding to benefit up to 2017, which cover the first three years of the Cycle cycling indirectly through large schemes such as MetroWest Strategy timescale, which itself stretches to 2020. These and MetroBus, which will improve the environment for projects and others will be monitored and evaluated through cycling. To enable delivery of the Cycle Strategy, we are the Sustrans Cycle Accounts programme as outlined on setting up a co-ordination group spanning the transport and page 8. As part of this process, we will release a report planning services to share resources and to ensure a joined showing the progress made towards meeting our targets up approach is taken.

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Key actions over the next three years that will help us meet targets and deliver on the aims

Action Timescale How will it be monitored? £ (m) Funding source

New infrastructure: September 2014 Cycle accounts programme, movement counters, qualitative data £0.416 Secured: Revolving Infrastructure Fund Clarence Road protected cycle route (City Centre) collection on perceptions, Health Economic Assessment Tool (HEAT) (Central Government) Support the Green Capital status through events and Throughout 2015 Cycle accounts programme and movement counters £0.2 Bid for through Local Sustainable promotion of cycling Transport Fund Roll out of citywide 20mph (Citywide) March 2015 Household surveys, Strategis speed data monitoring, speed radars, £0.13 Secured: Local Transport Plan; Local accident data and movement counters Sustainable Transport Fund Bikeability training and adult cycle training Funding secured until School mode of travel data, Bikeability course data £0.1 (including all-abilities) Secured until 2015: Local Sustainable March 2015 Transport Fund All-abilities cycle session Funding secured until Data from each session and monitoring data through £0.1 (including Bikeability) Secured until 2015: Local Sustainable March 2015 follow up support Transport Fund Continue to deliver Local Sustainable Transport Fund (LSTF) Funding secured until LSTF monitoring, cycle accounts programme £3 Secured until 2015: Local Sustainable project, including engagement with schools, businesses and March 2015 Transport Fund communities Encouraging and enabling cycling amongst hard to reach groups Funding secured until Cycle account data on behaviours and perceptions, movement £1 (for active neighbourhood Secured until 2015: Local Sustainable through community grants to provide targeted campaigns March 2015 counters, workplace travel data grants, which include Transport Fund and Public Health and training walking projects) Loan bikes and electrically assisted loan bikes Funding secured until LSTF monitoring on individual take up of loan bikes and £0.05 Secured until 2015: Local Sustainable March 2015 on-going support Transport Fund Events such as individual school and workplaces as well as Funding secured until Workplace surveys, school surveys, LSTF monitoring, £0.1 Secured until 2015: Local Sustainable citywide such as Bristol’s Biggest Bike Ride March 2015 event monitoring Transport Fund New infrastructure: Delivery of key parts of 8-80 cycle network By 2015-16 Cycle accounts programme, movement counters, Cycle Ambition £8 Secured: Cycle Ambition Fund Fund evaluation New infrastructure: Temple Circus pedestrian and cycle By 2017 Cycle accounts programme, movement counters, qualitative data £11 Secured: Revolving Infrastructure Fund improvements (City Centre and Enterprise Zone) collection on perceptions, Health Economic Assessment Tool (HEAT) (Central Government) New infrastructure: By 2017 Cycle accounts programme, movement counters, qualitative data £1.2 Secured: Revolving Infrastructure Fund Feeder Road cycle improvements (Enterprise Zone) collection on perceptions, HEAT (Central Government) New infrastructure: Extension of Whitchurch Railway Path By 2017 Cycle accounts programme, movement counters, qualitative data £0.725 Secured: Revolving Infrastructure Fund (South Bristol to Enterprise Zone) collection on perceptions, HEAT (Central Government) New infrastructure: River Avon Path (Enterprise Zone) By 2017 Cycle accounts programme, movement counters, qualitative data £0.7 Secured: Revolving Infrastructure Fund collection on perceptions, HEAT (Central Government) Encourage new people to cycle by supporting leisure cycling Ashton Court trails Workplace surveys, school surveys, leisure cycling location counts £1 Ashton Court funded through Cycling opportunities, such as off road cycling trails funded and delivered- City, partnership working and need to invest in sponsorship. Need to seek investment for more opportunities future similar projects Maintain cycle network On-going Cycle accounts £1 per year BCC maintenance budget Secure funding for our priorities, such as through the EU Civitas On-going Cycle accounts on the ratio of investment by BCC against amount of £0.03 BCC revenue budget Horizon 2020 and to maintain existing projects funding secured

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Simplifying Cycling