NTIA Special Publication SP-93-290 Globalization of the Mass Media
• • • .. T OF COMME~CE U S DEPARTMEN I ommunicat1ons • • National Te .ec Administration and Info rmat1on NTIA Special Publication 93-290 GLOBALIZATION OF THE MASS MEDIA U.S. DEPARTMENT OF COMMERCE Barbara Hackman Franklin, Secretary Gregory F. Chapados, Assistant Secretary for Communications and Information, and Administrator, National Telecommunications and Information Administration JANUARY 1993 ~puty Assistant Secretary, ~puty Administrator Thomas J. Sugrue OFFICE OF POLICY ANALYSIS AND DEVELOPMENT Associate Administrator William F. Maher PROJECT TEAM Mark Bykowsky Cheryl Glickfield Lisa I. Leidig Carol E. Mattey Cynthia Nila PROJECT CONTRIBUTORS Office of Chuf Courzsel Office of International Affairs Alden Abbott Jean M. Prewitt Cheryl Kinsey Sharon Bywater Ann Moebes David A. Macuk Jana Gagner Diane E. V. Steinour Janet Hernandez Cover Design Tamera Finn Acknowledgements We would like to thank Janice Obuchowski, former Assistant Secretary for 'Communications and Infonoation and Administrator, who initiated this report, for her vision and guidance. We acknowledge Julian Shepard and Lisa Suits for co-authoring the Notice to this report, and Lisa Suits for her work on early drafts of this report. We thank Michael K. Kirk, Michael S . Keplinger, and Susan 0. Mann of the U.S. Patent and Trademark Office for their advice on and contributions to the discussion of international copyright issues. We also thank Art Altenburg, Joe Gattuso, Jim Mcconnaughey, Charla Rath, Mary Stewart, and Prof. Samuel Holvey's Graphic Arts class at the Corcoran School of Art, and all others who provided suggestions, input, and assistance. EXECUTIVE SUMMARY The products of the U.S. electronic mass media industry -- films, video and radio programming, and recorded music -- are vehicles through which ideas, images, and information are dispersed across the United States and throughout the world.
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