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Broadcasting Ra Nov 3 The Fifth Estate R A D I O T E L E V I S I O N C A B L E S A T E L L I T E Broadcasting ra Nov 3 , ÿ s',-. , The newest idea in children's oiNosaucersprogramming is 100 million years old. Created by Michael E. Uslan. Executive Producers: Benjamin Melniker and Michael E. Uslan. Animated by DIC Enterprises. An RCA Video Production in association with Columbia Pictures Television. 65 half-hours available Fall 1987 211 ç£ 1V 113MXVW 5f 471 Gltii ZZ 1 h0021 sVs-1nV 2119£ QF/Ar'N )1-II 47Q£71 COLOR THEM HOT! In city after city, the color classics are proving to be a hot property. Turner's dazzling new 24 film /24 month package has already been cleared in more than 88 markets. Drawn from our fabulous MGM and Warner Brothers film libraries, the color classics include ... "Yankee Doodle Dandy" "Maltese Falcon" "Sea Hawk" "42nd Street" "Captain Blood" "Dark Victory" "White Heat" "The Charge of the Light Brigade" "The Fighting 69th" "The Roaring Twenties" "Destination Tokyo" "The Prince and the Pauper" "Across the Pacific" "Battleground" "Carbine Williams" "The Stratton Story" "Action in the North Atlantic" "Father of the Bride" "G -Men" "They Drive By Night" "They Died With Their Boots On" "Knute Rockne- All American" "Sergeant York" "High Sierra" Now is the time to book the film series that combines the lure of legends with a spectacular new colorization process. Call Turner Program Services today and color your ratings successful. TURNER PROGRI%Í4 SERVICES c-1986 TPSI One CNN Center Box 105366 Atlanta, GA 30348 -5366 404 -827 -2085 MICOMPM rJf" flip New York WABC-N* Los Angeles KHJ N* Chicago WLS N ** Philadelphia /OWN* MON -FRI 7:30 PM MON -FRI 7:30 PM MON -FRI 11:30 PM MON -FRI 4:30 PM 11.6 RATING/I9 SNARE 5.5 RATING/9 SHARE 4.8 RAZING /14 SHARE 11.3 RATING /30 SHARE (Od.'85 Em. Tonight (Od.'85 Dallas (Oct. '85 Sole -Century (Oct. '85 Newlywed Game 9.0 RATING /15 SHARE) 4.0 RATING6 SHARE) 4.0 RATING /13 SHARE) 9.0 RATING 21 SHARE) %/ %/ +26°ío/ +29 +2,% +38 +50% +20°x/ +8% +43% Wash., D.C. WJLA -N ** Boston WCVB-N* San Francisco K60 -N ** MON -FRI 9:30 AM MON -FRI 11:00 AM MON -FRI 7:30 PM 3.2 RATING/16 SHARE 3.4 RATING/18 SHARE 8.6 RATING/IS SHARE Ti Tac Dough Good HAR (lead-in News 3.0 RÁ85 Tic 2 SHARE) 2.929 Rad -In G16 SHARE) 6.8 RATING /13 SHARE) +7 %/+33% +17 %/ +13% +26V+15% Dallas AXAS -N* Denver KMGH N* Miami WPLG N ** Atlanta WSB -N* MON -FRI 2:30 PM MON -FRI 3:00 PM MON -FRI 7:00 PM MON -FRI 11:30 AM 6.1 So/7i SHARE 4.4 RATING/18 SHABE /17 SCARE 4.9 /18 SHARE (Oct. '85 SokLentsry (lend -In Guiding Light (Od. '85 Headline chus. (Oct. 85 Peoples Cart 5.0 RATING/19 SHARE) 3.2 RATING/13 SHARE) 3.0 RATING /5 SHARE) 2.0 RATING/16 SHARE) +22 %/ +11% +38 %/ +38% +220% / +240% +145 %/ +13% OMON® TELEVISION SYNDICATION MMSource: NSIARB 9/15/86-10/14/86 Mama = 9:25/86-MOOMM 16/14186 0111.CIeReCEN19RY SOWERS MGMIC1pNS. INC AU ROM RESERYFI (Regularly Scheduled Time Periods: MMus Special Programming) Vol. 111 No. 18 AIR UNIVLRSITY LIBRARY twAnv'ELL AID EnnrF RAS6w4r D TV tt ` °R Ft7R Broadcasting H Nov 3 The course of network HUT levels Special Report on the BBC's 50th TV anniversary "At Large" with USIA's Charles Wick NUMBERS PUZZLE o Network executives try to convention. PAGE 62. pinpoint drop in ratings figures with sampling problems among the suspicions. PAGE 35. IN VOGUE o In wake of tax law changes, master limited partnerships are gaining popularity as ROADBLOCK Networks reject latest financial financing tool. PAGE 66. interest proposal negotiated with Hollywood. PAGE 37. FOREIGN FARE Loosening of government restrictions on marketplace gaining momentum in IN PLACE NBC completes its checkerboard Europe, as Intelevent 86 attests. PAGE 68. schedule for next fall. PAGE 38. EXCHANGE PROPOSAL o U.S.-Soviet officials GOLDEN TONES OF THE BBC O British Broadcasting discuss exchange of spokesmen on each other's Corp. celebrates the 50th anniversary of its media. PAGE 70. television service. BROADCASTING examines how the world's oldest television network is meeting the FIRST TIME AROUND SMPTE's show at new challenges of tomorrow. PAGE 43. location, New York's Jacob Javits convention center, experiences first -time growing pains. PAGE COSBY FACTOR Comedian Bill Cosby is among 71. those involved in prime time projects for Fox for next March. PAGE 54. WICK AT LARGE USIA director Charles Wick discusses the expansion of Worldnet and charts WINNING NUMBERS World Series games help its role in the world tomorrow. PAGE 78. NBC to easy ratings victory, making it five for five this season. PAGE 54. RATE REVIEW Burgeoning Atlantic Cable Show hears panelists caution against too great an HIGH STAKES O Silverman -Farr duo to produce 100 increase in cable rates. PAGE 81. episodes each of two first -run syndicated half - hour sitcoms. PAGE 55. NBMC CONFAB o Winfrey, Robinson, Dawson among speakers at National Black Media Coalition. PAGE SECOND THOUGHTS Group Ws Bill Baker says 87. Nielsen should reconsider its move to convert to people meters by 1987 -88 season. PAGE 56. CUSTOMER SERVICE A sensitivity toward the cable subscriber has been one of the hallmarks of ANA AGENDA Mergers among the chief topics of Comcast Cable President and CEO Robert concern at Association of National Advertisers Clasen. PAGE 111. INDEX TO DEPARTMENTS Advertising & Marketing .... 56 Datebook 22 In Brief 112 Programing 54 Business 66 Editorials 114 Journalism 75 Riding Gain 74 Business Briefly 18 Fates & Fortunes 107 The Media 81 Satellite Footprints 83 Cablecastings 10 Fifth Estater 111 Monday Memo 31 Stock Index 77 Changing Hands 84 For the Record 90 Open Mike 27 Technology 71 Closed Circuit 7 INDEX TO ADVERTISERS: Americom 86 0 Associated Press Broadcast Services Fourth Cover O Blackburn & Co., Inc. 84 D Broadcast Electronics Inc. 30 0 Broadcast Investment Analysts, Inc. 107 0 C.B. Distribution Company 34 0 Chapman Associates 93 o Chrysler Capital Corporation 89 0 Classified Ads 97 -106 0 Columbia Pictures Television Front Cover, 8 -9 0 Communications Equity Associates 91 o Continental Electronics 740 Crazy Eddie 11 o Daniels & Associates 88 o DFS Program Exchange 48-49 0 Embassy Communications 57, 58 -59, 60-61 o Four Star International, Inc. 6, 19 0 Fuji Professional Videotape 20-21 0 Gannett Center for Media Studies 230 Home Shopping Network, Inc. Third Cover o Jazz Network 750 H.B. LaRue. Media Brokers 87 0 L'Ermitage Hotels 63 o MCATV 16-17, 47, 51, 53, 55 o Motorola 73 o Orion Television Syndication 4 Paramount Domestic Television 44-45 0 Professional Cards 95 0 Radio Advertising Bureau 76 0 Cecil L. Richards, Inc. 85 0 Service Directory 94 0 Sony Broadcast 28 -29 0 Howard D. Stark 27 o Edwin Tornberg & Co. 90 o Turner Program Services Inside Front Cover/Page 3 o Viacom 24 -25, 32 -33 0 Warner Brothers 12 -13 o Wertheim & Co., Inc. 92 0 World Wide Bingo 22 Broadcasting (ISSN 0007 -2028) is published 52 Mondays a year by Broadcasting Publications Inc.. 1735 DeSales Street. N.W. Washington, D.C. 20036 Second -class postage paid at Washington. D.C.. and additional offices. Single issue $2 except special issues $3.50 (50th Anniversary issue $10). Subscriptions, U.S. and possessions: one year $65, two years $125, three years $175. Canadian and other international subscribers add $20 per year. U.S. and possessions $235 yearly for special delivery $100 for first -class. Subscriber's occupation required. Annually. Broadcasting D Cablecasting Yearbook $90. Across the Dial $6.95. Microfilm of Broadcasting is available from University Microfilms. 300 North Zeeb Road, Ann Arbor, Mich. 48106 (35mm. full year $55). Microfiche of Broadcasting is available from Bell 8 Howell. Micro Photo Division, Old Mansfield Road, Nboste, Ohio 44691 ($37 /yr.). Postmaster please send address corrections to Broadcasting. 1735 DeSales St.. N.W. Washington, D.C. 20036. The STAR TWO collection Ls a programmer's advertising vitals: essential information on each title, dream! 7bpnotch Emmy and Oscar winning stars a complete selection of print materials and network- give great performances in good films at most reas- quality on-air spots. onable prices. Take a good look at STAR TWO - it'll solve your And STAR TWO's promotional kit contains all the budget problems without sacr:ficing sizzle! FOUR STAR INTERNA77ONAL, INC. 2813 W Alameda Ave., Burbank, CA 91505 (818) 842 -9016 CC1osed Circuit the daily lives of Americans as instant Circling RKO coffee." CBS will now farm out program Laboratory As of late last week, 25 outsiders had testing, although it may not use cable Walt Disney Company will use Disney expressed interest in bidding for some or viewers as do NBC and ABC. Sunday Movie to test ideas for future all of 13 RKO General Inc. stations series again this year. First "pilot" ideas currently subject to settlement Through the curtain this year will be "Ask Max," which negotiations, and parties to proceeding appeared on Nov 2, starring Jeff B. Cohen have been given names of their At request. of President Reagan, Charles ( "Goonies "); and "The Leftovers," on representatives. FCC mediation squad has Wick, United States Information Agency Nov 16, starring John Denver and Cindy been asking outsiders to hold off until director, consulted with FCC Chairman Williams.
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