Broadcasting Dec 8

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The Fifth Estate R A D I O T E L E V I S I O N C A B L E S A T E L L I T E Broadcasting Dec 8

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01986 MTM Enterprises, Inc. MTM. TELEVISION DISTRIBUTION GROUP The tradition of quality continues. Why did Jerry Atchley call Americom to sell KSSN -FM in Little Rock and WGKX FM in Memphis?

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Brokerage strategy makes the difference in selling your radio station. Americom offers you a choice .. . 1 Confidential Marketing 2 Americom Auction 3 Negotiated Bid Minimizes your station's exposure Involves wide exposure of your Your station's sensitive informa- by personally pre -qualifying 15 property's availability, financial tion is handled discreetly but buyers and selecting the five hot- performance and operating infor- public exposure of its availability test buyers to review with you mation to maximize the pool of is used to increase the pool of before re-contacting them with buyers and achieve the highest buyers to produce the highest your station's details. offer from the auction's most ag- possible offer. gressive bidder. ... and the ability to get financing for buyers.

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Western Cable Show coverage State of the Art: Journalism ABC deals its compensation hand

WESTERN SHOW Programing is watchword at Lorimar- Telepictures. PAGE 99. Western Cable Show, as panelists discuss future of PPM, rate restructuring and pay problems. PAGE RADIO GROWTH RAB President Bill Stakelin 47. FCC's McKinney outlines must -carry order. predicts radio revenue will jump 10% in 1987. PAGE 49. PAGE 99.

EXECUTIVES REMOVED Intelsat ousts Colino and COUNTRY SPECIFIC D Vitt Media study finds Alegrett over misappropriation of funds. PAGE 52. worldwide advertising buys being tailored to individual companies. PAGE 100. HAND DEALT ABC details compensation cuts in meeting with affiliates. PAGE 53. VIEWING STANDARDS 0 Nielsen Media Research to begin accumulating data on viewing of recorded JOURNALISM 1986 Technology has become a television programing. PAGE 101. prime force for change in television journalism, relationship network and redefining the between PLEDGELESS MONEY D More public television variety affiliate and giving rise to a of stations are turning to pledgeless pledge drives to services and ad hoc station independent news raise money. PAGE 110. ventures. PAGE 60. BROADCASTING sat down with NBC News President Larry Grossman and CBS O PBS, NPR officials News President Howard Stringer to discuss the SECA CONFERENCE CPB, forecast next five years for organizations. PAGE state of their art. PAGE 68. Radio networks are changing, with satellite technology enabling stations to target their audience. PAGE 90. A sampling of news directors reveals a range of SWITCH HITCH o Independent broadcasters approaches to what's new in newsgathering. PAGE succeed in getting Seattle city council to postpone 92. Political news and 24 -hour service have vote on cable franchise transfer because of become mainstays in the cable industry. PAGE 95. proposed channel realignment. PAGE 113.

BLUE NOTES Despite rise in stock market, some HELPING HANDS Jim Henson has rewarded programing stocks have not followed suit. PAGE 97. television, his first love, with the puppet baby boomers, the Muppets, enriching the medium as NEW ORDER Storer restructures in wake of well as the childhoods, original and extended, of collapse of takeover bid by Hollywood programer, several generations. PAGE 135.

INDEX TO DEPARTMENTS

Advertising & Marketing .... 99 Datebook 30 In Brief 136 Programing 101 Business 97 Editorials 138 In Sync 116 Riding Gain 106 Business Briefly 18 Fates & Fortunes 131 The Media 110 Stock Index 115 Cablecastings 10 Fifth Estater 135 Monday Memo 26 Syndication Marketplace .. 105 Changing Hands 112 For the Record 119 Open Mike 43 Telecastings 101 Closed Circuit 9 INDEX TO ADVERTISERS: Allied Broadcast Equipment 43 3 American Bar Association 94 o The American Legion 93 D American Railraods, Association of 80 -81 c Americom 6 Barclays American 42 D Blackburn & Co.. Inc. 112 c Blair Entertainment 23 0 Buena Vista Television/The Walt Disney Co. 35, 36-37, Television 11. 12- 38 -39, 40 -41 c C.B. Distribution Co. 27 o Classified Ads 123-130 c CNN Television 44 -45 o Colex Enterprises 58 -59 c Columbia Pictures 13 D Computer Sports World 10 o Crazy Eddie 8 c R. C. Crisler & Co. 116o The Dow Chemical Co. 117 c Embassy Communications, Inc. 20 -21, 65.67.69, 70 -71 o Federal Publications, Inc. 18 D Four Star International. Inc. 22 c Gammon & Ninowski Media Investments. Inc. 119 0 Gannett Center for Media -75 D Harris 109 Studies 77 D Gannett Foundation of Rochester. N.Y 91 c The Gilmore Broadcasting Corp. Third Cover Group W Productions 73.74 Corp. The Ted Hepburn Co. 113 o Hubcom 46 c Interep 83 0 Kline Iron & Steel Co. Fourth Cover D LBS Communications, Inc. 56 D CErmitage Hotels 100 0 Major Market Radio 107 D R.A. Marshall & Co. 111 c MCATV 31 a Morgan Stanley & Co., Inc. 103 o MTM Television Distribution Group 4 -5 D New Century o Entertainment Corp. 88 -89 D New lA rld Television 84 -85 c Orbis Communications 61, 63 o Orion Television Syndication 15, 16 -17 Panasonic Broadcast Systems 32 -33 D Paramont Domestic Television 55 o Professional Cards 121 c Professional Journalists. The Society of 92 0 Robert W. Rounsaville & Associates 114 D Services Directory '120 o SONY Broadcast 78-79 SONY Tape 24 -25 D Tribune Entertainment Front Cover D Turner Program Services Second Cover /3 D Viacom 28 -29 c Warner Bros Television Distribution 19 D WCSC -TV Fourth Cover

Broadcasting (ISSN 0007 -2028) is published 52 Mondays a year by Broadcasting Publications Inc.. 1735 DeSales Street. N.W Washington. D.C. 20036 Second -class postage paid at Washington. issues $3 50 (50th Anniversary issue $10). Subscriptions, U.S. and possessions. one year $65. two years $125. three years $175. Canadian D C . and additional offices Single issue $2 except special Annually. o and other international subscribers add $20 per year. U S and possessions $235 yearly for special delivery. $100 for first- class. Subscribers occupation required. Broadcasting year $55). Cablern.vtirig Yearbook $90. Across the Dial $6.95. Microfilm of Broadcasting is available from University Microfilms. 300 North Zeeb Road. Ann Arbor, Mich. 48106 (35mm, full ). please corrections to Microfiche of Broadcasting is available from Bell 8 Howell. Micro Photo Division. Old Mansfield Road. Wooster Ohio 44691 ($37yr Postmaster send address Broadcasting.

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Broadcasters objected to TCI's plans to to divide proceeds. Fowler Tanger speculated that firm realign system's channels (see story, page RKO may believe it can get higher bid White House last week moved to quash 113). Independents see Seattle as crucial today (Dec. 8), when bids from outsiders persistent reports that FCC Chairman Mark test of their ability to stop cable from are due in settlement proceedings Fowler's renomination is in jeopardy. In moving stations from assignments on involving all RKO properties. response to inquiry, Robert Tuttle, White lower end of cable band to less desirable channels on higher end. Seattle House director of presidential personnel, Fallout said he had "one -sentence" statement on broadcasters have major presentation in mind for next city meeting and may be subject: "It is the intention of the Much is happening at ABC Spot Sales, joined by Association of Independent President to nominate Chairman Fowler which, as of last Monday, Dec. I, took after the Senate reconvenes in January." Television Stations President Preston over representation of four Capital Fowler, who has been serving without Padden and others. Cities/ABC -owned TV stations formerly Senate confirmation since previous term represented by Blair Television. In past expired last June, had no comment on how Curtains few weeks in -house sales representation long he planned to continue to serve. arm has opened new offices in Boston, CBS is expected to put 20 prime acres of St. Louis, Charlotte, N.C., and, as of Stamford, Conn., real on auction today, Philadelphia. Company now has A -B swivet estate block this week, network source said. roughly 30 sales people working outside National Cable Television Association has Property had housed CBS Technology New York and has also added staff at tentatively scheduled meeting of its Center, research facility closed last home office. At Blair, company is regulatory policy and executive September in network cost -cutting sweep. adjusting to loss of stations and last committees for Jan. 8. Committees are Despite early indications that many of Friday signed to represent one expected to authorize court challenge of labs' nearly 100 employes would be placed replacement, WPTF-TV, Raleigh- Durham, FCC's new must -carry rules if commission elsewhere within company, source said in N.C. That still leaves Philadelphia, doesn't grant stay of that part of rule end only four were absorbed by broadcast Houston and Fresno. Calif., markets. requiring cable operators to install A/B group, eight by records group. switches for all new subscribers. NCTA Question of preference leadership is said to take position that if A/ B switch requirement goes into effect on Greased slide FCC is tentatively scheduled at open Jan. 15, joint industry compromise will meeting Dec. 17 to issue notice of inquiry FCC is reportedly pushing for early collapse and, according to one board to reexamine constitutional justification decision on hotly disputed UHF -TV member, "it will be every man for of policy giving minorities and females spectrum sharing plan. to possible himself." NCTA source said association licensing preferences. It is said that detriment of TV interests. Broadcasters say still favors joint industry agreement and inquiry, which will also explore further sharing with land- mobile private hopes broadcasters will join cable in constitutionality of FCC's distress sales radio would cause interference to UHF urging FCC to reconsider rule (see story, and tax certificate policies, will make no stations and have sought careful page 50). concrete proposals, will simply attempt commission review of extensive to gather the facts." engineering data submitted by both Discord industries in recent months. FCC, however, is said to be looking for Home grown After failing to reach accord at meeting outcome as soon as February, and some Belo Broadcasting's WFAA -TV Dallas took late last week, All- Industry Radio Music believe foreshortened docket review bull by horn last Nov. 4, relegating ABC - License Committee and Broadcast Music period predisposes commission to adopt TV network election night coverage to Inc. have agreed to extend BMI's interim proposal. Early consideration might also stables in favor its state music licensing contract for radio, which dull effect of broadcast demonstrations of own extended and national coverage, beating expires Dec. 31, for additional three planned for January to show how excess rival network affiliate ratings in process. months. Letter announcing new March 31 UHF -TV spectrum can be used for Station, which aired less than half -hour expiration date will soon be sent to stations advanced, over-air high -definition of network material, and by both BMI and committee. Radio television transmissions. that only during late night, took advantage of audience industry is currently operating on one -year from ABC's Tuesday night leader, extension of two -year BMI agreement. to 14.5 Parties plan to meet again in January. One down Moonlighting, carry rating and 20 share through its 9 -10 p.m. election RKO General Inc. has reportedly rejected coverage, compared to CBS affiliate's Battleground $26- million offer for its WGMS -AM -FM 9.8/14 and NBC station's 9.2/13, when Washington. Offer was made by Woody both were carrying network coverage. Independent broadcasters are preparing Tanger, owner of WTMI(FM) Miami and Coming into 10 -10:30 p.m. local news for major showdown with cable industry WQRS -FM Detroit ( "Closed Circuit," Nov. slot, station doubled lead with 20.7/34, over channel reassignment in Seattle. 17). It included commitment to continue over CBS station's 10/16 and NBC's 8.7/ Independents succeeded in convincing city classical formats of stations. Tanger 14. WFAA -TV News Director Marty Haag, officials to delay action until Dec. 17 on reportedly had worked out agreements with while pleased with response to local approving transfer of Group W's Seattle eight competing applicants for those coverage, does not expect repeat franchise to Tele- Communications Inc. stations, with whom RKO would have had performance for 1988 presidential election.

Broadcasting Dec 8 1986 9 CCoblecostirigs

New frontier Basketball hopes A good indication on what the Home Shop- The International Basketball Association, an ping Networks sees as its future came dur- incipient professional basketball league for ing a press conference during the Western players no taller than six feet, four inches, Cable Show last week. Scott Campbell, sen- has brought in Michael Marcovsky, a cable ior vice president of HSN, said commercial programing consultant, to sell television broadcast stations, not cable, will provide rights to the games to either cable pro- HSN with our biggest opportunities." He gramers or broadcasters. cited a recent survey in Boston that found The league plans a promotional tour in that out of $150,000 in sales one day, 1987 and its first full season in 1988. The 60- $100,000 came from off -air channels while game regular season will extend from June the remaining $50,000 was generated to September. Playoffs will take place in Oc- through cable systems. tober. On Dec. 13, Campbell said, the one -day Franchises have already been granted for sales total for HSN will rise considerably New York, Chicago, Washington, South when its stations will liquidate $1 million in Florida, Winnipeg, Alaska and Orange gold coins taken from the sunken Spanish county, Calif. The IBA eventually hopes to ship, The Atocha. The coins will sell from have 12 franchises in its North American $300 to $1,200, he said. division and comparable divisions in Eu- HSN has bought or is in the process of rope, Asia and Latin America. buying nine television stations, primarily The principal organizers of the league are major market UHF's, and plans to buy three Toasting 10. Ted Turner raises a glass Ben Hatskin, of Winnipeg, and Dennia Mur- more stations. To enlarge its broadcast mar- in honor of the 10th anniversary of su- phy, of Fullerton, Calif. ket reach, it plans to sign affiliation agree- perstation wrescrv) Atlanta (Dec. 17, At the Western Cable Show last week, ments with 100 other stations. 1976) at a party given by Bill Daniels Marcovsky said that he has already has Campbell said HSN will change the call during the Western Cable Show last some expressions of interests in the league letters of recently purchased KtHS(TV) Ontar- week. The station now has 38.5 million from cable programers. io, Calif. (Los Angeles) to KHSC, which subscribers. stands for Home Shopping Club. PPV ordering device

Los Angeles -based Telstar Corp. will offer $7 million worth of free Zapper units, impulse HAVE YOU GOT pay -per -view ordering devices that plug into phone lines, to cable systems that sign exclusively with the company and carry at THE SPORTS WIRE BLUES? least two of its channels. The offer, made at MINUTES TO AR!! r a Western Cable Show press conference last 11roo week, stems from Telstar's recent acquisition of World Video Library, a manufacturer of impulse technology. It is good for addres- J sable systems only. Robert Sillerman, chairman and chief executive officer of the recently formed Telstar Entertainment Group, said the corporation will also offer a stock equity program to cable operators. Systems taking part will need Give Your Sports Director A Break! at least 15,000 subscribers, said Sillerman, who recently became the majority Computer Sports World gives you the latest sports information shareholder of Telstar. Under the deal, the first cable affiliates NOW - ON DEMAND - AT YOUR FINGERTIPS - no more with a million subscribers that sign exclu- waiting or wading through miles of data you don't want or need. sive agreements will get free Zappers for CSW is a computerized on -line database with over 3000 files of 20% of their addressable subscribers. sports and horse racing information available to your sports director Sillerman said Telstar also plans to offer 10 million shares of a proposed Class B stock 24 hours a day, offering faster updates, more background informa- to the first Telstar Channels affiliates with tion, pre -game analysis, latest college and pro scores and two million addressable subscribers. Shares point spreads updated continuously! will depend on the number of subscribers, j channels and whether the agreement is exclusive or not, he said. BEAT THE COMPETITION...CALL NOW! New prescription FOR A FREE BROCHURE AND ON -LINE DEMONSTRATION Lifetime will add several series to its lineup in January, including Marcus Welby, M.D., 1- 800 -321 -5562 Woman to Woman, a series hosted by Pat Mitchell; Wok with Yan, an Oriental cooking COMPUTER SPORTS WORLD" series hosted by Canadian personality Ste- phen Yan, and F. /.T., a Canadian- originat- ...Sports In A Whole New Way! ed women's fitness program. The network said that in February about 70% of its sched-

Broadcasting Dec 8 1986 10 YOU COULD MAKE A DECISION THAT WILL AFFECT THE FUTURE OF AMERICAS CHILDREN.

THE FACTS You can have a show with 44 new adventures (88 episodes in total) with the cast that has made it so popular. You can have a show that has a loyal following of fans and a backlog of fan letters 60,000 deep! You can have a show about a small -for-her -age girl, with lots of spunk, who faces the problems and frustrations of growing up that most children will face. You can have a show that's entertaining, a show with lots of heart. THE D ELISION: 177 I want If] "Punky Brewster." Available Fall '87

ç 1986 Columbia Pictures Television, a division of CPT Holdings. Inc. All rights reserved. We will feature original programing. Life- handle up to 96,000 converters, according to time also plans to air Doctors' Sunrise, featur- Jerrold. Broadcasting Publications Inc. ing medical programing from 5:30 to 7:30 Founder and Editor a.m., Monday through Saturday, beginning Cable upheld in New Jersey Sol Taishoff (7904 -1982) Jan. 5, 1987. The network feels it will be Lawrence 8. Taishoff, president "effective counterprograming against Donald V. West, vice president other The Appellate Division of the Superior Court David N. Whitcomb., vice president targeted programing available in the early of New Jersey has reaffirmed the right of Jerome H. Heckman, secretary morning hours, such as financial news." cable systems in that state to wire private Philipp. E. Boucher, assistant treasurer housing developments over the objections The Fifth Estate Big bill of developers and homeowner associations. In a ruling addressing two similar cases, General Instrument's Jerrold Division has the court rejected the claims of developers Broadcasting. sold $4.7 million in converters to cable sys- and associations that the state's law guar- 1735 DeSales Street, N.W., Washington 20036 tems in Phoenix and Hoboken, N.J. anteeing access to cable service was uncon- Phone: 202-638-1022 Times Mirror Cable TV's 150,000 -sub- stitutional. "We are particularly loathe to de- o scriber Phoenix system has agreed to buy $2 clare [the law[ unconstitutional Lawrence B. Taishoff, publisher million worth of Jerrold's Starcom VI addres- because ... it serves an important public Editorial sable converters and $1 million worth of purpose," court Donald V. West, managing editor the said. The law "does not Leonard Zeidenberg, chief correspondent. Starcom model 450 pay converters. The authorize the taking of private property Mark K. Miller, senior news editor addressable converters are 550 mhz, 82- without just compensation," it said. "Rath- Kira Greene, assistant to the managing editor Harry Jessell, associate editor channel units with time -controlled pro- er, it authorizes private property to be taken Doug Halonen, Man Stump, Kim McAvoy, graming features for videocassette record- for a public purpose with just compensation John Eggerton, assistant editors. ers and system operator control of a number being made." A. Adam Glenn (technology). Scott Fitzpatrick, Jeanne Omohundro, of subscriber features. The pay converter is The court also upheld a determination by staff writers a 450 mhz, 66- channel model. the state's Board of Public Utilities that the Anthony Sanders, systems manager Delivery is scheduled to begin in late De- nominal $1 fee was "just compensation" un- Randall M. Sukow, research assistant cember. less the property owner could prove other- Todd F. Bowie, Michael E. Myers, production. In a separate deal, Riverview Cablevision wise. "Here there is substantial eviden- Senior Editorial Consultant will purchase $1.7- million worth of Starcom ce ...to support a finding that the damage Edwin H. James (Washington) Editorial Consultant VI 35- channel RF addressable converters from the taking is nominal," the court said, Rocco Famigheni (New York) from the Hatboro, Pa., manufacturer. Deliv- citing the testimony of a real estate broker ery of Broadcasting Cablecasting the units to Riverview's 25,000 -sub- before a state administrative law judge that Yearbook scriber Hoboken system was set to begin the system would cause no damage or re- David Seyler, manager this month. duction in value of the property in question. Joseph A. Esser, associate editor Lucia E. Cobo, assistant manager The New Jersey cable operator is also One case involved NYT Cable TV and its Thomas D. Monroe. purchasing Jerrold's new AH -4E addressa- efforts to wire Homestead at Mansfield, an Advertising ble controller and has plans to take advan- adult condominium development in Mans- Washington tage of its pay- per -view capabilities with field, N.J.; the other involved TKR Cable Co. Robed (Skip) Tash, Southern sales manager the implementation of impulse PPV Doris Kelly, sales service manager in the and its efforts to serve Society Hill at Pis- Meg Robedle, classified advertising. next year. The basic model controller can cataway, a in Piscataway, N.J. development New York David Berlyn, senior sales manager David Frankel, sales manager Hollywood Tim Thometz, sales manager Circulation Broadcasting Keenan K. Keenan, circulation manager The Newsweekly of the Fifth Estate i Patricia Waldron, data entry manager Sandre Jenkins, Debra De Zam, 1 735 DeSales Street, N.W., Washington, D.C. 20036 -4480 Joseph Kotthoff. Production Please send (Check appropriate box) Harry Stevens, production manager Rick Higgs, production assistant Broadcasting t:7 Magazine Administration 3 years $175 2 years $125 1 year $65 o 6 mos. $32.50 David N. Whitcombe, vice president/operations. Philippe E. Boucher, controller (International subscribers add $20 per year) Albert Anderson. Irving C. Miller, financial consultant. Kelly B. Owens Broadcasting V Cablecasting Yearbook 1986 Corporate Relations The complete guide to radio, TV, cable and satellite facts and figures -$90 Patricia A. Vance, director (if payment with order $80) Billable orders must be accompanied by corn - Bureaus pany business card or company purchase order. Off press April 1986. New York: 630 Third Avenue, 10017 for UPS delivery. Phone: 212-599 -2830 Please give street address Stephen McClellan, associate editor To order by MASTERCARD. VISA or CHOICE credit cards. phone toll free 800- 638 -SUBS Vincent M. Ditingo, senior editor. radio. Geoff Foisie, assistant editor Susan Dillon, Scott Barrett, staff writers. Name June Butler, Karen Maynard, Payment enclosed advertising assistants. Hollywood: 1680 North Vine Street, 80028 Company Bill me Phone: 213- 463 -3148 Jim Benson, llést Coast editor Address Home? Yes No Tim Thometz, Héstern sales manager Sandra Klausner, editorial-advertising assistant. International Advertising Representatives City State Zip Continental Enrnpe: Lucassen International JohnJ Lu- cassen. Kamerlingh Onneslann 67, 1171 AC Badhoeve- Type of Business Title /Position dorpArnsterdam. Netherlands. Rene: 31(2968)6226 Telex 18406 harks nl United Kingdom: John Ashore Are you in Yes 8 Co. , 12 Bear St.. Leicester Square, WC2H 7AS Lon- Signature cable TV operations don. England. Prone: 01 -930 0525. Telex 895 2387 an- (required) No swer g ashcralt. Japan: Masayuki Hanhan, 11.1kari Me. %,.....i dia Inc. 53-3 -1 clame, Tsurukawa. Machida City Tokyo, I I 194 01 Japan. Rene: (0427) 35-3531. I For renewal or address change I Founded 1931 Broadcasting-Telecasting introduced most in 1946 Television acquired in 1961. Cablenafing place recent label here introduced in 1972 n' Reg. U.S Patent Office. u Copyright 1986 by Broadcasting Publ ,cations Inc I ,°-N 1

Broadcasting Dec 8 1986 ROLL T D CE W T ORION...

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"HIGH ROLLERS" IS BACK!

A new version of the hit NBC game show where the lure of the dice and great prizes make this one of the most exciting game shows ever on television. HIGH ROLLERS will be produced by four -time Emmy Award -winning producer, Merrill Heatter, and stars everybody's favorite game show host, Wink Martindale.

So don't gamble, go for the big numbers with the exciting and new HIGH ROLLERS.

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RADIO I week. Commercials will appear in drive Shasta D Soft drink company is Osterman's Jewelers As part of pre - times. Target: adults, 18 -34. Agency: supporting sweepstake promotion with Christmas push, advertiser will begin Stone, August & Co., Birmingham, one -week radio flight set to begin this two -week flight in 15 to 20 markets this Mich. week in 27 radio markets. Commercials will appear in all time periods. Target: adults, 18 -49. Agency: Myers & LadoMEEEgo Associates, Stuart, Fla. Detroit Cellular Mobile phone company is launching two -week campaign this week in Detroit, Miami, Toledo, Ohio, and parts of Michigan as part of its monthly radio schedule. Commercials will be carried in all dayparts. Target: men, 25 -54. Agency: Demaine, Vickers & Associates, Alexandria, Va.

Diamond Crystal Salt Advertiser and agency are developing plans for spring campaign in March and April in about 20 markets, but final plans have not been formulated. Commercials are to be scheduled to run in all dayparts. Target: adults, 35 -64. Agency: Byer & Bowman, Columbus, Ohio.

Sea Gallery Restaurants One -week flight starting on Dec. 15 complements Representatives Interep W Radio met Moritz other one -week flights which began in hotel in New York for an orientation session on Group W Radio Sales, Interep's newly early December in markets including formed company that last week began handling national sales representation for Wes- Cheyenne, Wyo.; Colorado Springs; tinghouse's 13 radio stations ( "Riding Gain," Oct. 20). Setting the tone for the meeting Denver, and Spokane, Yakima and Wala were Dick Harris (left), president, Group W Radio, and Ralph Guild, chairman, Interep. Walla, all Washington. Commercials will run in evening dayparts. Target: adults, 25 Agency: Closing down. Year-old European satellite channel Europa TV has gone off air after failing -49. Evergreen Media, to attract sufficient advertising support or widespread backing of European broadcasters. Edmonds, Wash. Service, which began transmissions to European cable systems in October 1985, was run Phar -Mor Inc. Retail drug chain is by and aired programs of public service broadcasters in West Germany, Italy, Nether- implementing holiday promotion for four lands, Ireland and Portugal. Shutdown came late on Nov 27, after channel was unable to weeks, in late 11 meet first of $5.2 million in payments to Dutch broadcaster NOS, which supplied technical starting December in uplink services to channel's transponder on Eutelsat (ECS -1) satellite. Although service markets, primarily in Northeast and had potential audience of five million (mostly in Netherlands and Portugal), NOS spokes- Southeast. Commercials will run in all man said channel faced "fatal combination" of lack of interest from other European public dayparts. Target: women, 18 and older; service broadcasters, as well as little advertiser support, in part because of disputes over 25 -54. how much ad time should be allowed on channel. Gulf 011 D Christmas promotion of two weeks was begun last week in five INVESTING in Mopm .Gp0TQ WFIE -Tv Evansville, Ind.; wsFA -ry Mont- gomery, Ala., and wosu -ry New Orleans: BROADCAST To Harrington, Righter & Parsons from STATIONS Blair Television. WcvB- rv_Bristol, Va.: To Petry National January 12 -13 February 9 -10 Television from Blair Television. Washington, D.C. Los Angeles O For detailed course brochure and registration information, contact: WzGC(FM) Atlanta: To Hillier Newmark FEDERAL PUBLICATIONS, Inc. or call: Wechsler & Howard from Torbet Radio. 1120 20th St., N.W. Mike Moylan, at O Washington, D.C.20036 (202 ) 337 - 7000 WWKMFM) Gallatin, Tenn.: To Blair Radio from Weiss & Powell.

Broadcasting Dec 8 1986 18

Warner Bros. commitment to supply the very best features continues with

WARNER BROS. TELEVISION DISTRIBUTION A Warner Communications Company

=MN Northeastern markets, including New picking up again in February. Additional and will spotlight NBC -TV personality York and Philadelphia. Commercials will markets will be used, starting in February Willard Scott as spokesperson. Spots be carried in all dayparts. Target: adults, and including Phoenix, Portland, Ore., will run in daytime, prime and fringe 18 -49. Agency: Casey Media, Boston. and San Diego. Commercials will be periods. Target: women, 25 -54. Agency: placed in all dayparts. Target: women, Fry/Hammond, Orlando, Fla. 25 -54. Agency: Multi -Media American, TELEVISION I Claremont, Calif.

I 1 TV 8 CABLE I Bell of Pennsylvania i Advertising is kicking off extensive campaign in all Data General o Campaign will be 1 I RADIO&TV I 1 launched this month in support of T.J. Maxx Department Stores. o Store company's computer products. chain plans pre- Christmas push for about Commercials will be placed on Madison three weeks in long list of radio and Square Garden Network and on WOR -TV television markets throughout U.S., New York there for use through 1987. r including Richmond, Va., and Seattle. Commercials will be scheduled in all I A.L.irwl dayparts. Target: women, 25-49. of Agency: Ingalls, Quinn & Johnson, éll ién nsylvania Boston. wAT3_. Honey Baked Ham Co. o In pre - Christmas campaign, advertiser is major markets in Pennsylvania to using three-week flight in about 20 promote its business calling services. markets for three weeks in December. Campaign will consist of two- to three - Radio commercials will week efforts fligh:ed over next six be placed mainly in morning drive and television spots in months. Commercials will run on news, daytime and fringe Target: sports and prime periods. Target: men, periods. adults, 25 -54. 25 -54. Agency: Ketchum Agency: Smelzer Communications, Alpharetta, Ga. Campaign will be supplemented in Communications, New York. spring of 1987 by expansion to markets Florida Citrus Commission o including Chicago and Los Angeles. Mission Food Corp. o Company's Campaign to promote fresh fruit will be Commercials will be presented in sports, salsa flavor chips are being introduced in launched in early January for three news and prime programs. Target: men, Dallas and San Francisco, backed by months in effort estimated to cost $4.5 25 -54. Agency: FCB /Leber Katz Partners, flight continuing through end of year and million. Campaign will run in 24 markets New York.

Yo' The legend is growing!

WPWR Chicago IiSTP Minneapolis/St Paul KJRH Tulsa WGBS Philadelphia WÍVT Tampa/St. Petersburg WGBA Green Bay WJBK Detroit WMOD Melbourne/Orlando WVFT Roanoke KrvTDallas/Fort Worth WVTV Milwaukee WLKT Lexington 11HTV Houston WVUE New Orleans WFTX Cape Coral/Ft. Myers 4 WUAB Cleveland WREG Memphis WARF Rockford KSTW Seattle/Tacoma W1AH Norfolk WLAX La Crosse

THE LEGEND' LIVES ON At,. IN C060R tt

FOUR STAR INTERNATIONAL. INC. 2813 West Alameda Avenue Burbank. CA 91505 -4455 (818) 842 -9016

Broaocasnng Dec 8 1986 22 DIVORCE CIPURy Guilty on Seven Counts of Major Market Success. When it comes to early fringe, the case for "Divorce Court" keeps growing stronger. From October 1985 to 1986, "Divorce Court" NEW YORK October +5% continued to out- WCBS -TV 4:00 PM perform its time vs. America period share. LOS ANGELES +38% KCBS -TV 3:00 PM vs. America CHICAGO ST. LOUIS +6% +44% WBBM -TV 3:00 PM KMOV-TV 3:00 PM vs. Hart to Hart vs. Price is Right MINNEAPOLIS +11% KSTP-TV 4:00 PM vs. America There's never been DETROIT +5% a better time for WTBK-TV 4:00 PM the unprecedented vs. Divorce Court strength of "Divorce Court." With its outstanding drama and proven major market performance, all the evidence points to CLEVELAND success. Call your Blair represen- + 150% tative today. WJW-TV 4:00 PM SOURCE: NSI October 136 Divorce Court early fringe vs. Break the Bank vs. October '8S time period programming. DMA HH share. A Blair Entertainment production in association with Storer Programs Inc.

c 1986. Blag Entertainment c 1986 Storer Programs Inc BLAIR ENTERTAINMENT 1290 Avenue of the Americas New York. NY 10104 ß12I 603 -5990

What we wanted. What you gained. One word sums up everything Amazingly enough, despite we tried to achieve in the production being so durable, Vl -K has the lowest of Vl -K videotape: durability. headwear rate of any major one -inch Why? Because tape you can buy. for us, and you, it's not Pound for pound, It also has smoother enough for a video- runability and better tape to deliver the Sony videotape winding properties. prettiest picture. It is the toughest And, oh yes, it delivers has to be able to do it you can buy. an extraordinary over and over and picture, too. over again. Because the real world for pro- What else got better. fessional videotape is constant Our efforts to provide you with jogging, shuttling, still frame the most durable videotape have editing... and deadlines. So rugged also benefitted BCT Betacam® and dependability counts every bit BRK U- matic® videocassettes. They as much as dazzling picture quality. both provide you with trouble -free still frame editing, totally reliable How we got it. repeated playback and worry -free Sony Vl-K one -inch videotape long -term storage. was built to be uniquely durable, We made the cassette shells from the base film up. We devel- and components tough, too, through oped a truly tough cross- linked precision engineering to quality con- binder system and coupled it with trol standards as tough as our tape. the strongest adhesive base film available. Treat it like a Sony. This durable foun- Sony professional video- dation protects an ultra - tape has the same proper- - fine VivaxTM magnetic 'SONY ties as any Sony: standard particle formulation, setting video and audio with a "tough as nails" which delivers astonish- 1 KSP-60 ing picture quality, reputation. That's why higher stability and its the only videotape optimum S/N ratio. you can treat like a Sony. The finishing And we think touch is our carbon that hits the nail black anti -static right on the head. back coating, which dramatically SONY® minimizes dropouts. THE ONE AND ONLY.

C 1986 Sony Corporation of America. Sony Visas. Betacam, U-matte and The One and Only are trademarks of Sony o_ dayi 0 0

A radio research commentary from Thomas C.N. Evans, Westwood One/Mutual Broadcasting, New York

Radio research makes clear all radio buys based on ratings, it is estimated that last year more than 80% were based the advertising options on Arbitron data. Statistical Research Inc. (SRI) is a highly One of the many advantages of radio over respected research company founded in other media is that radio is a much more 1969. SRI has developed RADAR, a bian- flexible medium. Copywriters have always nual survey of radio listening. The RADAR known this. Advertisers are increasingly re- report provides audience estimates for corn - discovering it. mercials and programs of subscribing radio Not only is the very nature of the radio networks based on actual clearances. The medium flexible, but its audience is also. network audience data is available in printed The size of a radio station's audience can be form or via RADAR On -Line, SRI's com- influenced by many factors: on -air promo- puter service. As the number of networks tions, advertising campaigns, format has grown, RADAR has also expanded. In changes and special programs. Time and 1972, RADAR reported audience estimates again this has been proved. A good example for eight networks. Today that number has of this occurred in the largest market -New grown to 20. York. One radio station (WHIZ -FM) rose in Not all network radio inventory, however, six months from the very bottom of the rank- Dr. Thomas C.N. Evans is director of is reported in RADAR, which is unable to ings to the very top. corporate research of the Westwood One measure all network programs. In addition, A radio research company's goal is to re- Radio Networks /Mutual Broadcasting some networks have opted not to have some port the estimated audience of a station, a System, New York. He began his career in or all of their programs reported in RADAR. program, or a network. Research suppliers research in 1970 and served as a research These networks and members of the buying are very concerned that during measurement associate at the Hogg Foundation, the community are satisfied using other research periods a station might "hype" its audience Southwest Center for Urban Research and suppliers to provide national audience data. by some atypical action. All this concern the Institute for Urban Studies at the University Two of the research companies that pro- would not exist if audience listening patterns of Houston. From 1974 to 1977, he held duce widely accepted national radio listen- were not so strongly influenced by promo- teaching and administrative positions at ing recall surveys are A.C. Nielsen and tional campaigns or special long -form pro- Syracuse University From 1977 to 1979, he R.H. Bruskin Associates. A.C. Nielsen has graming. It is this very flexibility, reflecting was research associate at the University of a long and distinguished history in media the audience's ability to respond quickly, that Nairobi in Nairobi, Kenya. In 1980, he joined research. Among Nielsen's more recent ra- makes it difficult for one research company the research department at NBC, where he dio network clients are ABC and United Sta- to measure adequately all radio audiences. held positions as research analyst, tions. Instead of getting smaller, the business of administrator of research and sales R.H. Bruskin Associates has a strong measuring radio audiences is expanding. development, and director of research for track record in special radio listening sur- Just a few years ago, Birch Radio entered the the radio networks. In July 1986, he was veys. The quality of this company is evi- field. It is now reporting 230 metro markets. appointed director of research for the Mutual denced by the fact that the Radio Advertising Birch Radio has recently announced that it Broadcasting System. Bureau has selected Bruskin to conduct sev- will be seeking accreditation from the Elec- eral RAB sponsored surveys, including tronic Media Rating Council. The National estimates and related information for net- RAB's most recent "time spent with media" Association of Broadcasters is actively work radio include Arbitron Ratings, Statis- survey. ABC, CBS, NBC and the Mutual sponsoring the search for more radio re- tical Research Inc., A.C. Nielsen Co., R.H. Broadcasting System are presently using, or search. After a call for proposals for new Bruskin Associates, Simmons Market Re- have used, Bruskin to measure radio listen- radio rating systems, NAB's Radio Audi- search Bureau and Mediamark Research Inc. ing to play -by -play sports broadcasts and/or ence Measurement Task Force chose three Although it currently measures only metro long -form programing. As with Arbitron companies (Audits & Surveys, Birch Radio, markets, Birch Radio is attempting to break and RADAR, Nielsen and Bruskin have had and McNair Anderson) to provide seed mon- into national radio measurement. All major wide acceptance in the advertising commu- ey for pilot tests. advertising agencies subscribe to or recog- nity. Flexibility is, also, one of the advantages nize these firms. Simmons Market Research Bureau and of network radio. Network radio responds. Arbitron Ratings reports local market au- Mediamark Research Inc. not only provide The in -house historian at the Mutual Broad- dience data for individual radio stations an- network radio and radio format audience casting System talks of the time not so long nually for the total United States and quar- data on an annual basis but cross tabulate ago when the industry was half the size it is terly for more than 75 markets. Arbitron them against product usage information. today and everything was bought on RA- combines the ADI market data to produce its Thus, an agency can determine whether us- DAR (Radio's All Dimension Audience Re- annual "Nationwide Network Audience Es- ers of a product listen to particular radio search). In the last five years, network radio timates" report. This publication reports au- networks or particular radio formats. Origin- has experienced astounding growth. From dience estimates of 22 networks. Besides the ally designed to produce magazine audience 1980 through 1985, advertising volume on printed volume on network radio, Arbitron estimates, these services can be very helpful network radio grew 108 %. Much of that audience data can be accessed via computer in providing information on the ability of growth was in non -RADAR inventory in to develop audience estimates for existing or radio networks or radio formats to reach nar- long -form programing. ad hoc networks. row product target audiences. What has evolved in network radio is that For more than 20 years, Arbitron has pro- Network radio offers many different op- several quality research companies are provided reliable surveys of radio listening. It tions for the advertiser. It is to the advantage viding national radio audience data. This is has worked closely with the radio research of the buyers and advertiser clients that there good for the buyer. There are choices. Com- community to improve its product. Arbitron exist options for measuring network radio panies providing reliable national audience is a significant force in measuring radio. Of audiences. N

Broadcasting Dec 8 1986 26 Need say more

KMOV-TV, St.Louis M F 10:30 PM OUTPERFORMS last years' prog -am by +67 °lo of the ratings and +60 °lo of the share 10 rating /24 share ** L J

.N OR -Ti WTIC -TV, NewYork ryWI PM Hartford M -F 7:30 PM OUTPERFORMS last years' program- OUTPERFORMS all Adult demographics ming for total homes and total Adults over last years program 3 rating /5 share** 2 rating /4 share* 1/4 J

7 WGN- KTVT -TV, Chlcago M-F 1:3TV0 PM 117Dallas M -W 10:30 AM DOUBLES the ratings of last years' DOUBLES delivery of total Women and program Women 18 -49 over last years' programming 4 rating /13 share* 2 rating /10 share ** J

CAROL BURNETT ] tII 0 The PROVEN Winner

For Information: JOANNE LE I G H TO N Director of Sales C.B. Distribution Company 141 El Camino Drive, Beverly Hills, California 90212 Phone (213) 275 -6114

SOURCE * * A.C. NIELSEN. OCTOBER, 1986 * ARBITRON. OCTOBER. 1986

TV's first family. In every major demographic, The Cosby Show outperforms the top ten prime time situation comedies.

Rating HH W18-49 W25 -54 M18-49 M25 -54 Teens Children 2 -11

The Cosby Show 34.0 29.1 30.2 23.5 22.0 32.8 32.7 Family 'Iles 30.5 27.5 28.2 18.8 20.3 29.7 27.6 Cheers 23.8 21.0 21.3 16.9 18.3 17.3 11.8 Golden Girls 21.9 16.0 17.9 9.2 10.6 14.8 14.6 Who's the Boss 21.4 17.7 18.5 11.3 12.5 18.5 15.4 Night Court 21.0 18.9 19.1 15.2 16.6 14.3 8.0

Kate & Allie 20.1 15.3 15.2 9.2 10.6 13.3 8.9 Growing Pains 19.8 17.1 17.6 11.0 11.9 19.7 13.8 Newhart 19.6 15.6 17.5 10.0 11.7 11.0 6.4 Webster 15.3 10.1 11.4 5.5 6.4 9.7 14.5

In fact, The Cosby Show has such a versatile, broad -based appeal that it is strong in every MSA break, whether A counties or D counties or whatever the household income. Beginning in 1988, you can put the powerful appeal of The Cosby Show to work for you five nights a week.

The Cosby Factor: Profit from it. Source: NTI, September-April network season, 1985 -86. NTI, NAD, February 1986, ratings, prime time. r t Dec. 10- Washington Metropolitan Cable Club and ductions designed for schools, universities, broadcast, This week Women in Cable, Washington chapter, holiday cele- cable television, instructional television, corporations, bration. National Press Club, Washington. hospitals, libraries, museums and home video " Infor- Dec. 7-8-NBC -TV midseason promotion executives Dec. National mation: (415) 465 -6885. conference. Contemporary hotel. Orlando. Fla. 10- Association of Broadcasters executive committee meeting. NAB headquarters, Wash- Dec. 15-16 -"The Promise of High- Definition Televi- Dec. 8- Deadline for entries in International Televi- ington. sion," sponsored by Annenberg School of Communica- sion Association's 19th Video Festival. Informa- annual Dec. 10- International Television Association, St. tions, Washington Program. Willard hotel. Washing- tion: IPA. Road. 6311 North O'Connor #110, Irving, Louis chapter, Christmas party Holiday Inn -North, St. ton. Information: (202) 393 -7100. Tex.. 75039: (214) 869 -1112. Louis. Information: Sarah Kendall, (314) 725 -4334. Dec. 16- Federal Communications Bar Association Dec. American Women in Radio and Television, 8- Dec. 11- Advertising Club of Greater Boston "brown - luncheon. The McLaughlin Group: Media Style." Pan- Florida Hurricane chapter, annual membership mixer. bagger workshop" for those interested in advertising elists: Paul Harris, Variety; Tack Nail. TV Digest: Penny Ybor Square. Tampa. Fla. career. Ad Club. Boston. Information: (617) 262 -1100. Pagano. Los Angeles Times, and Don Nest, Broadcast- Dec. ing. Washington Marriott. Washington. 8 -10- Eighth annual National Media Conference Dec. 11 -Women in Cable, Southern California chap- and Public Relations Forarn. Theme: New Direc- ter, panel on career goals. Embassy Suites hotel. Los Dec. 16- Conference for journalists, "Trade and Pro- tions." Participants include Jeff Greenfield, ABC News: Angeles. tectionism: Prospects and Problems." sponsored by Bill Kurtis. CBS News: Oprah Winfrey. syndicated talk Washington Journalism Center. Watergate hotel, show host: Bruce Christensen. president. PBS. and Dec. 11- Society of Satellite Professionals mid- Atlan- Washington. Information: (202) 331 -7977. Charles Gingold. Lifetime Cable Network. New York tic chapter meeting. Black Horse Tavern, Washington. Hilton. New York. Information: Ghislaine Darden, (212) Dec. 17-18-Conference for journalists, "The Econom- Dec. 11 -12-Federal Communications Bar Associ- 819 -9310. ic Outlook for 1987," sponsored by Washington Jour- ation and Practising Law Institute fifth annual confer- nalism Center. Watergate hotel, Washington. Informa- Dec. 8- 11- "Convergence: An International Forum on ence. "Telecommunications: Competition and Deregu- tion: (202) 331-7977. the Moving Image." biennial event organized by Le lation after the AT &T Divestiture." Sheraton Washington FOranr Video deMontreal. Sheraton Center. Montreal. hotel, Washington. Information: (212) 765 -5700. Dec. 18-"An Introduction to Community Access Tele- Information: (514) 283 -8309 or (212) 595 -2452. vision," orientation session sponsored by Chicago Ac- Dec. 13-Influences on the Range and Quality of Tele- cess Corp. CAC. Chicago. Information: (312) 294 -0400. Dec. 9- Presentation of second annual Nancy Susan vision Programing," seminar sponsored by University Reynolds Award for "sexual responsibility in television," ofSouthern California's Annenberg School of Comm u- Dec. 18- International Radio and Television Society sponsored by Center for Population Options. Beverly nications and American Film Institute. Campus of Christmas benefit. featuring entertainer Chaka Khan. Wilshire. Los Angeles. AFI, Los Angeles. Waldorf- Astoria, New York. Dec. 9-Intellectual Property Rights and the Electron- Dec. 20- Deadline for entries in film and video festival sponsored by Council on Foundations. Entries must ic Media," program sponsored by America, Bar Asso- in ciation section of Patent. Trademark & Copyright Also December have received full or partial funding from private, community or corporate grantmaker. Information COF, 1828 Lane. Washington Marriott, Washington. Dec. 15- Deadline for entries in second annual Inter- L Street, N.W., Washington, national Computer Animation competition, sponsored 20036 -5168: (202) 466- Dec. 9- 10- NBC -TV local news promotion workshop. 6512. by National ConputerGraphicsAssociation. Informa- Contemporary hotel. Orlando. Fla. -t tion: (703) 698 -9600. t 1987 Dec. 15-Deadline for entries in National Educational January Indicates new entry Film & Video Festival. for "innovative educational pro- Jan. 4-6--NBC press tour, in conjunction with Televi-

Jan. 7- 11,1987-Association oft ndeperulent Tele- June 10-13, 1987American Women in Radio vision Stations annual convention. Century Plaza, Major eettings and Television 36th annual convention. Beverly Hil- Los Angeles. Future conventions: Jan. 6 -10, 1988. ton, Los Angeles. Plaza. Century Los Angeles, and Jan. 4 -8, 1989, June 10-14, 1987- Broadcast Promotion and Century Plaza, Los Angeles. Marketing Executives /Broadcast Designers Asso- Bureau sixth annual conference. Waldorf- Astoria, Jan. 21-25, ciation annual seminar. Peachtree Plaza, Atlanta; 1987-NA TPE International 24th an- New York. nual convention. New Orleans Convention Center, June 8 -12, 1988, Bonaventure, Los Angeles, and New Orleans. Future meeting: Feb. 26 -29, 1988, April 1 -5, 1987 -Alpha Epsilon Rho, National June 21 -25, 1989, Renaissance Center, Detroit. Broadcasting Society, 45th annual convention. George Brown Convention Center, Houston. June 11 -17, 1987 -15th Montreux international Clarion hotel, St. Louis. Information: (409) 294- Jan. 31 -Feb. 4, 1987 Television Symposium and Technical Exhibition. - National Religious 3375. Broadcasters 44th annual convention. Sheraton Montreux, Switzerland. Washington and Omni Shoreham hotels, Washing- April 21-27, 1987-23d annual MIP -TV, Marches Aug. 16-19, 1987-Cable Television Administra- ton. Future meetings: Jan. 30 -Feb. 3.1988; Jan. 28- des international Programes des Television, inter- tion and Marketing Society 14th annual meeting. national television Feb. 1, 1989, and Jan. 27 -31. 1990, all Sheraton program market. Palais des Fes- Fairmont hotel, San Francisco. Washington and Washington. tivals, Cannes, France. Omni Shoreham, Aug. 30 -Sept. 1, 1987- Eastern Cable Show, Feb. 6-7, 1987 -Society of Motion Picture and April 26-29, 1987-Broadcast Financial Manage- sponsored by Southern Cable Television Associ- ment Association annual meeting. Television Engineers 21st annual television confer- Marriott Copley ation. Merchandise Mart, Atlanta. Future meeting: Place, Boston. Future meeting: April 17 -20, 1988, ence. St. Francis hotel, San Francisco. Future con- Sept. 7- 9,1988. ferences: Jan. 29 -30, 1988, Opryland hotel. Nash- Hyatt Regency, New Orleans, and April 9 -12, 1989, Loews Anatole, Dallas. Sept. 1-4, 1987-Radio - Television News Direc- ville, and Feb. 3-4. 1989, St. Francis hotel, San tors Association international conference. Orange Francisco. April 26-29, 1987 -Public Broadcasting Service/ County Convention Center, Orlando, Fla. Feb. 7-10, 1987-Seventh annual Managing Sales National Association of Public Television Sta- tions annual meeting. Omni hotel, St. Louis. Sept. 9.12, 1987 -Radio '87, sponsored by the Conference, sponsored by Radio Advertising Bu- National Association of Broadcasters. Anaheim reau. Hyatt Regency. Atlanta. April 29 -May 3, 1987-National Public Radio an- Convention Center, Anaheim, Calif. Feb. 18 -20, 1987-Texas Cable Show, sponsored nual public radio conference. Washington Hilton, by Texas Cable TV Association. San Antonio Con- Washington. Oct. 6-8, 1987 - Atlantic Cable Show. Atlantic vention Center. San Antonio, Tex. May 17-20, 1987-National Cable Television As- City Convention Center, Atlantic City, N.J. Informa- Feb. 19-21, 1987 -Country Radio Seminar, spon- sociation annual convention. Las Vegas Conven- tion: (609) 848 -1000. sored by Country Radio Broadcasters. Opryland tion Center, Las Vegas. Future meeting: April 30- Oct. 18. 21,1987- Association of National Adver- hotel, Nashville. May 3, 1988, Los Angeles Convention Center. tisers 78th annual convention. Hotel del Coronado, March 25-28, 1987-American Association ofAd- May 17-20, 1987-CBS-TV annual affiliates meet- Coronado, Calif. vertising Agencies annual convention. Boca Raton ing. Century Plaza, Los Angeles. hotel and beach club, Boca Raton, Fla. Oct. 30 -Nov. 4, 1987 -Society of Motion Picture May 31 -June 2, 1987 - NBC -TV annual affiliates and Television Engineers 129th technical confer- March 28-31, 1987 - National Association of meeting. Century Plaza, Los Angeles. ence and equipment exhibit. Los Angeles Conven- Broadcasters 65th annual convention. Dallas Con- tion Center, Los Angeles. Future conferences: Oct. vention Future Center. conventions: Las Vegas, June 6-9, 1987- American Advertising Feder- 14 -19, 1988, Jacob K. Javits Convention Center, April 9 -12, 1988; Las Vegas. April 29 -May 2, 1989: ation annual convention. Buena Vista Palace hotel, New York, and Oct. 22 -27, 1989, Los Angeles Con- Dallas, March 24 -27, 1990. and Dallas, April 13 -16, Orlando, Fla. vention Center. 1991. June 9- 11,1987-ABC -TV annual affiliates meet- Nov 11 -13, 1987-Television Bureau of Advertis- March 29 -31, 1987 - Cabletelevision Advertising ing. Century Plaza. Los Angeles. ing 33d annual meeting. Atlanta Marriott.

Broadcasting Dec 8 1986 3n In less than 10 seconds we can make a case for our hours. Magnum's numbers in syndication prove that a great hour will work...anywhere...anytime. And speaking of great hours....

Your 10 seconds are up.

Our Hours Will Make Your Day.

1986 Universal City Studios Inc. All rights reserved. Panasoiiic®brings you M-111 The broadcast recording system our competition can't seem to duplicate. the benefit of the M -H format. The AU -650 provides Now you can shoot, edit video and audio performance as good as -if not and broadcast with 1" quality better than -that of 1" VTRs. In a 1" cassette format - that lends itself to station automation. It records and on 1/2" cassettes. plays either 90- or 20- minute cassettes, and pro- When it comes to broadcast systems, it appears vides smooth action, variable slow motion as well as our competition has been erased. Because no freeze frame. And the AU -650 can perform frame - other format can match the spectacular perform- accurate automatic editing with multi -generation ance of M -H from Panasonic. transparency. There's also an internal TBC to assure With M -II's metal particle tape system, you can on -air quality playback. use the same compact 90- or pocket -size 20 -min- AU -500 Field Recorder. The AU -500 offers the por- ute cassette from ENG /EFP right through editing to tability and functions demanded by ENG /EFP users, on -air broadcast. With 4.5MHz bandwidth ( -3dB), while providing picture quality comparable to 1 "- 50dB S/N and burst signal insertion for phase all on either a 90- or 20- minute cassette. This small, alignment and jitter correction, M -H is the single ruggedly designed unit is equipped with confidence solution to all your broadcast needs. field color playback, automatic backspace editing, In fact, each unit in the M -H line offers some TBC, DOC connection, search function and warning pretty uncommon common features like four audio indicators that alert the operator should recording tracks (two linear and two FM), an integral longitu- problems arise and the AU -500 accommodates dinal and vertical interval time code /time date NTSC composite or various component input signals. user bits and Dolby " -C generator with presettable The AU -400 Camera Recorder. This lightweight, noise reduction. And M -17 products utilize a compact camera recorder provides ENG users with standard edit control interface, so you can more than 20 minutes of recording, and a picture upgrade gradually if you like. quality that rivals that of 1" VTRs. The AU -400 also AU -650 Studio VCR. This compact, features B/W video confidence playback through the rack -mountable VCR has all the ad- camera's viewfinder, a chroma confidence indicator vantages and functions of and audio confidence output through a speaker. conventional recorders with There's even an automatic backspace editing function and warning indicators. And the AU -400's rugged construction provides excellent resistance to dust and moisture. M -H, it's the only broadcast system of its type in the industry. And it's available now. Two of the best reasons to go with . d M -17 from Panasonic. To get the complete picture, call or write Panasonic Broadcast Systems Company, One Panasonic Way, Secaucus, NJ 07094. (201) 348 -7671.

THE NEW STANDARD FOR BROADCAST. lion Critics Association. Century Plaza, Los Angeles. Reporting Fellowships. P.O. Box 12310. Arlington. Va.. tington. W Va. Information: (304) 344 -3798. 22209: (703) 284 -6727. Jan. 6-7- National Association of Broadcasters ex- Feb. 3-4-Arizona Cable Television Association annu- ecutive committee meeting. NAB headquarters, Wash- Jan. 16- Deadline for entries in Jack R. Howard al meeting. Phoenix Hilton. Phoenix. Information: (602) ington. Broadcast Awards for public service reporting, spon- 257 -9338. sored by Scripps Howard Foundation. Information: Jan. 7 -9-ABC press tour. in conjunction with Televi- Feb. 4 SHE 1100 Central Trust Tower, Cincinnati, 45202. -West Virginia Broadcasters Association sion Critics Association. Century Plaza, Los Angeles. sales seminar. West Virginia University's Erickson Alum- Jan. Deadline for in Jan. 7 -11- Association of Independent Television Sta- 16- entries sixth annual Northern ni Center. Morgantown. W. Va. Information: (304) 344- tions annual convention. Century Plaza, Los Angeles. California Radio -Television News Directors Associ- 3798. ation awards. Information: Darryl Compton, KRON -TV Feb. Jan. 8-10 -First International Music & Video Competi- San Francisco, (415) 561 -8760. 4-8-International Radio and Television Society faculty /industry tion, sponsored by International Music & Video Coni- seminar. Roosevelt hotel, New York. Jan. 16- Deadline for entries in Athens International petition Committee and Fuji Television Network. Fuji Video Festival, sponsored Feb. 5- International Radio and Television Society Television Network building, Yoyogi National Stadium by Athens Center for Film and Video, newsmaker luncheon. Waldorf- Astoria. New York. and Seibu department store exhibition hall. Tokyo. In- Ohio University, Athens, Ohio. Informa- formation: (03) 358 -8264. tion: (614) 594 -6007. Feb. 6-7-Society of Motion Picture and Television Jan. 16.17 -Colorado Broadcasters Association win- Engineers 21st annual television conference. St. Fran- Jan. 8-11- Winter Consumer Electronics Show, spon- cis hotel. San Francisco. sored by Electronic Industries Association /Consumer ter meeting and awards banquet. Broadmoor hotel. Colorado Springs. Electronics Group. Las Vegas Convention Center, Las Feb. 7- 10-Seventh annual Managing Sales Confer- Vegas Hilton. Riviera and Sahara hotels. Las Vegas. Jan. 19-ACE Awards ceremony luncheon, co -spon- ence. sponsored by Radio Advertising Bnoran. Hyatt Regency, Information: (202) 457 -8700. sored by National Academy of Cable Programing and Atlanta. Jan. 9- 11- Illinois Broadcasters Association Oper- Southern California Cable Association. Beverly Hills Feb. 10- International Radio and Telerision Society hotel, Los Angeles. ation Adapt anti -drug training seminar. Allerton House, Information: Mel Matthews. (213) "Second Tuesday" seminar. Viacom Conference Cen- Monticello, Ill. 684 -7024. ter, New York. Information: (212) 867 -6650. Jan. 20- Presentation of eighth annual network ACE Jan. 10- Television Critics Association Day, during Feb. 11- American Women in Radio and Telerision. Awards. network press tours. Century Plaza, Los Angeles. sponsored by National Academy of Cable- Washington chapter, reception for new members of Programing. Ceremony to be aired live by WTBS(TV) Congress. Cannon Caucus Room. Washington. Jan. 11 -13- Public Broadcasting Service press tour, in Atlanta. Wttern theater, Los Angeles. Information: (202) conjunction with Telerision Critics Association. Cen- 775 -3611. Feb. 15- 17- Louisiana Association of Broadcasters tury Plaza hotel. Los Angeles. Information: (703) 739- annual convention. Westin Canal Place hotel. New Or- 5000. Jan. 21 -25 -NATPE International 24th annual con- leans. vention. New Orleans Convention Center, New Or- Jan. 13- International Radio and Television Society leans. Information: (212) 949 -9890. Feb. 15-20 -"The Olympic Movement and the Mass "Second Tuesday" seminar. Viacom conference center, Media." international congress sponsored by Univer- New York. Information: (212) 867 -6650. Jan. 23- Deadline for entries in 24th annual National sity of Calgary. Calgary. Alberta. Information: (403) Student Production Awards competition, sponsored by 220 -7575. Jan. 13- International Radio and Television Society Alpha Epsilon Rho. National Broadcasting Society. newsmaker luncheon. Waldorf- Astoria, New York. Information: Dave Smith. (317) 285 -1492. Feb. 16 -22 -Video Expo San Francisco '87. sponsored by Knowledge Industry Publications. Civic Audito- Jan. 13- 15- Georgia Radio- Television Institute. spon- Jan. 25- Deadline for entries in Vanguard Competi- rium. San Francisco. Information: (914) 328 -9157. sored by Georgia Association of Broadcasters. Geor- tion, "honoring a firm or institution for positive portrayal gia Center for Continuing Education. University of of women in the media," sponsored by Women in Com- Feb. 17- 18-California Broadcasters Association Georgia. Athens. Ga. munications. Information: WIC, (512) 346 -9875. government relations conference. Hilton hotel, Sacra- mento. Information: (914) 444 -2237. Jan. 14- American Women in Radio and Television, Jan. 27- "Organ Transplants: Who Is to Pay?" confer- Feb. Washington chapter, meeting, An Evening with FCC ence for journalists, sponsored by Washington Joni - 17-18-Wisconsin Broadcasters Association annual winter convention. Concourse hotel, Madison, Commissioner Patricia Diaz Dennis." National Associ- rwlism Center. Watergate hotel, Washington. Informa - ation of Broadcasters. Washington. Information: Lisa tion: (202) 331 -7977. Tate, (202) 628-3544. Feb. 18-Deadline for in Roy Howard Jan. 27-29-South Carolina Broadcasters Associ- for public service reporting, sponsored by Scripps ation winter convention. Radisson hotel, Columbia. Jan. 14-HBO press tour. in with Televi- Information: 1100 conjunction S.C. Howard Foundation. SHF. Central sion Critics Association. Century Plaza, Los Angeles. Trust Tower. Cincinnati. 45202. Jan. 28.29-- "America's Health Care: How Good? Feb. 18-19-Texas Association of Broadcasters TV Jan. 14- Association of Independent Television Sta- How Efficient ?" conference for journalists sponsored Day Westin Galleria hotel. Houston. tions and NATPE International first -run syndication by Washington Journalism Center. Watergate hotel. promotion event. Synditel '87, to be held during annual Washington. Information: (202) 331 -7977. Feb. 18-20 -The Texas Show sponsored by Texas Ca- Television Critics Association press tour. Twenty -five TV ble TV Association. San Antonio Convention Center, Jan. 30- Deadline for entries in 19th annual Robert F. syndication companies scheduled to participate. San Antonio, Tex. Information: (512) 474 -2082. Kennedy Journalism Awards Theme: "First Run: The Tme Has Come." The Palace, for outstanding coverage of problems of the Feb. Los Angeles. Information: INTV. (202) 887 -1970. disadvantaged. sponsored by Rob- 18-20-Forum '86. program to "enhance skills of ert F. Kennedy Memorial and Robert F. Kennedy cable public relations professionals. system general Jan. 14-Illinois Broadcasters Association "great Journalism Awards Committee. Information: Sue W- managers and marketing managers in media. commu- idea exchange." Holiday Inn, Decatur. Ill. gelsinger, (202) 333 -1880. nity and government relations," sponsored by Cable Television Public Affairs Association. Sheraton Pre- Jan. 14-16 -CBS press tour, in conjunction with Tele- Jan. 30 -Utah Broadcasters Association lime man- miere hotel, Los Angeles. Information: Terry Soley, vision Critics Association. Sheraton Redondo Beach, agement" seminar and UBA annual meeting. Salt Lake (213) 410 -7310. or Sandi Padnos. (818) 569 -7811. Redondo Beach, Calif. City Salt Palace, Holiday Inn, Salt Lake City Informa- tion: Feb. 19- Federal Communications Bar Association Jan. 15- Deadline for entries in Charles E. Scripps luncheon. Speaker: FCC Commissioner Patricia Diaz Award. for 'newspaper or broadcast station which best Jan. 31 -Feb. National Religious Broadcasters 4- Dennis. Washington Marriott, Washington. promotes literacy in its community" sponsored by 44th annual convention. Sheraton Washington and Scripps Howard Foundation. No network may com- Omni Shoreham hotels, Washington. Information: (201) Feb. 19- Deadline for entries in Edward Willis Scripps pete. Award is part of Scripps Howard Foundation Na- 428 -5400. Award. for service to the First Amendment, sponsored tional Journalism Awards. Information: Scripps Howard by Scripps Howard Foundation. Information: SHF. Foundation. 1100 Central Trust Tower, Cincinnati 1100 Central Trust Tower, Cincinnati, 45202. 45202. February 1987 Feb. 19-20-Broadcast Financial Management Asso- Jan. 15- Deadline for entries in 37th annual Sidney ciation board meeting. Loews Anatole hotel. Dallas. Hillman Awards for outstanding achievements in social Feb. 1-Deadline for entries in American BaAssoci- Feb. 19- issue journalism, sponsored by Amalgamated Cloth- ation'g Gavel Awards. Information: (312) 988 -6137. 21- Country Radio Seminar. sponsored by Radio hotel, Nash- ing and Textile Workers Union. Information: Sidney Country Broadcasters. Opryland Feb. 1-Deadline for entries in Retirement Research ville. Information: (615) 327 -4488. Hillman Foundation. 15 Union Square, New York, N.Y. Foundation National Media Awards. for films, video- 10003. Feb. 19-21- tapes and television programs on aging. Information: Howard University's School of Commu rnications annual communications conference. Jan. 15- Federal Communications Bar Association Chris Straayer, Center for New Television, 11 East Hub- Theme: "Leadership and Power Through Communica- luncheon. Speaker: Congressman John Dingell, chair- bard, Chicago, 60611; (312) 565 -1787. tions." Howard campus, Washington. Information: man, House Energy and Commerce Committee. Wash- Jan. 31 -Feb. ington Marriott. Washington. 4- National Religions Broadcasters (202) 636-7491. 44th annual convention. Theme: "Communicating Feb. 21 -Alpha Epsilon Rho. National Broadcasting Jan. 15-Deadline for entries in American Film & Video Christ to the Nations." Sheraton Washington. Informa- Society, north regional Festival, program of Educational Film Library Associ- tion: (201) 428 -5400 or (202) 628 -4831. Central convention. University of Wisconsin -Platteville, Ws. Information: ation. Festival is dedicated to "promoting awareness of Jamie Feb. Deadline for entries in Achievement in Chil- Doerge. (608) the wide range of film and video product available for 2- 342 -1180. dren's Television Awards, sponsored by Action for sale of rental to nontheatrical media community" Infor- Feb. 23 Children's Television. Information: (617) 876 -6620. -25-Annual National Association of Broad- mation: Sandy Mandelberger, (212) 227 -5599. casters state leadership conference. formerly called Feb. 2- National Association of Broadcasters win- state association presidents and executive directors Jan. 15- Deadline for applications for Paul Miller 6- ter board meeting. Ritz -Carlton, Laguna Niguel, Calif. conference. Marriott. Washington. Information: Washington Reporting Fellowships. sponsored by Gan- J.W. (202) 429 -5310. nett Foundation of Rochester. N.Y. and National Feb. 3 -West Virginia Broadcasters Association Press Foundation. Information: Paul Miller Washington sales seminar. Marshall University student center. Hun- Feb. 23- 25- Kentucky Broadcasters Association trip

Broadcasting Dec 8 1986 34 HAS THE BEST AND LOVES TO SHARE!

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Source: \M la 12416 5. suurcr \SI1121 8I-1423416 demo by at least 50%. and all of last year's 1 Source. \Irlsrn Cassandra Ill 1111 6 Soun-r I iryuln 10416 JFfp SISKEL STILLTHE MOVIES EBERT. 3TILL NUMBER ONE. to Washington for NAB's annual state leadership con- TV movies and mini -series and commercials." Held in sales training conference. Dutch Americana. Orlando, ference (see item above). conjunction with American Film Market, Feb. 26 -March Fla. Information: (212) 486 -1111. 6. Beverly Hilton, Los Angeles. Information: (213) 275- Feb. 24-25- Association of National Advertisers tele- 3400. March 5- UCLA's fifth biennial communications law vision and media workshops. Marriott Marquis. New symposium, "Following the Footprints: Protecting Film York. Information: (212) 697 -5950. and TV Rights in the World Satellite Marketplace." I t Feb. 24-26- "Sports Issues 1987: Economics, Con- sponsored by UCLA School of Law. Communications tracts. Drugs." conference for journalists sponsored by March 1987 Law Program. Beverly Hilton hotel. Los Angeles. Infor- mation: (213) 206 -0534 or (213) 825 -6211. Washington Jmrualisnr Center. Watergate hotel. March 2-3--First Amendment Values in Space: Free- Washington. Information: (202) 331 -7977. dom of Communications and the New Space Technol. March 5-8-- Athens International Video Festival, ogies." symposium Catholic Feb. 25- National Press Foundation awards dinner. sponsored by University. sponsored by Athens Center for Film & Video. Washington, and funded by featuring presentation of fourth annual Sol Taishoff Capital Cities Foundation Seigfred Hall, Ohio University. Athens, Ohio. Informa- ofCapcities /ABC Inc. CU Washington. Infor- (614) Award to Robert MacNeil and James Lehrer of PBS's campus. tion: 594 -6007. mation: (202) 635 -5600. MacNeil/Lehrer Neu.Hour. Sheraton Washington ho- March 6- Television and ethics conference sponsored tel. Washington. March 2- 4- SPACE/STTI convention. sponsored by by Emerson College and National Academy ofTelevi- Satellite Television Industry Association. Feb. 25- 26- Illinois Broadcasters Association Wash- Bally's, Las sion Arts and Sciences, Boston/New England chapter. Vegas. Information: (703) ington trip. J.W. Marriott. Washington. 549 -6990. Marriott hotel, Copley Place, Boston. (617) 578 -8615. March 5-International Feb. 28 -March 2- Association of Film Commission- Radio and Television Society March 6- 8-Sixth annual Northern California Radio - annual Gold Medal Waldorf-Astoria, ers second annual trade show "Location Expo '87," to banquet. New Telerision News Directors Association convention York. exhibit "location filming advantages that each commis- and awards. LeBaron hotel, San Jose, Calif. Informa- tion: Darryl Compton. KRON -TV sion has to offer producers of theatrical feature films. March 5- Television Bureau of Advertising regional San Francisco, (415) 561 -8760. March 10- International Radio and Television Soci- ety "Second Tuesday seminar. Viacom conference center, New York. Information: (212) 867 -6650. Some lenders give you static. March 10-13 -Audio Engineering Society convention. Queen Elizabeth II conference center. London. Information: (212) 661 -8528. March 11- American Women in Radio and Televi- sion, Washington chapter, meeting. "Where WI! the Jobs Be in 1997 ?" National Association of Broadcast- ers, Washington. Information: Lisa Tate, (202) 628- 3544. March 13-American Advertising Federation spring government affairs conference. Willard hotel, Washington. Information: (202) 898 -0089. March 15-16 -West Virginia Broadcasters Associ- ation spring meeting. West Virginia Marriott hotel. Charleston, W Va. March 15.19-Neeraska Videodisk Workshop. sponsored by Videodisk Design /Production Group of Ne- braska ETV Network/University of Nebraska -Lin- coln. UN campus, Lincoln. Neb. Information: (402) 472 -3611. March 17- Presentation of 27th annual International Broadcasting Awards honoring "world's best television and radio commercials." sponsored by Hollywood Ra- dio and Television Society. Century Plaza hotel. Los Angeles. March 19-Television Bureau of Advertising regional sales training conference. Airport Holiday Inn. Port- land, Ore. Information: (212) 486 -1111. March 19-International Radio and Television Soci- ety newsmaker luncheon. Waldorf- Astoria. New York. March 20-22- Intercollegiate Broadcasting System national convention. New York Penta hotel. New York. Information: Jeff Tellis. (914) 565 -6710; Andy Moore, W03) 782-7413. March 22- 26- National Computer Graphics Associ- We communicate clearly. ation Graphics' 87 conference. Philadelphia Civic Cen- ter, Philadelphia. Information: (703) 698 -9600. BarclaysAmerican/Business Credit - March 24- American Women in Radio and Televi- sion 12th annual National Commendation Awards lun- We have been serving the cheon. Waldorf-Astoria, New York. broadcast industry for years. March 24- Federal Communications Bar Associ- ation luncheon. Speaker: Tom Brokaw, NBC. Washing- We understand your business. ton Marriott, Washington. Speak your language. March 24- Television Bureau of Advertising regional sales training conference. Meridien, San Francisco. In- We can help you acquire formation: (212) 486 -1111. a new radio or television March 24-26- "How Stales and Cities Are Coping as station. Add to your working Federal Funds Shrink," conference for journalists soon - capital. Or refinance to Datebooh continues on page 118. meet changing needs. rrata Call 1 -800- 243 -LOAN. Ronald E. Cohen, former UPI managing editor, has been asked to return to wire service as managing editor, not A nuna,d,ary of BARCLAYS editor-in- chief, as reported in In Brief," Ban-lays Bank if Dec. 1. UPI is looking for replacement in: BarclaysAmerican/Business Credit, Inc. Headquartered Hurt)urd, VI for Malcolm K. Hughes, UPI editor -in- chief who resigned Nov 24.

Broadcasting Dec 8 1986 AO OpenoVi ee

Ham hero McCarthy period and Vietnam -BBC ex- nam war position and two American Presi ecutives were at our side helping fight our dents were calling top network managemen EDITOR: Thanks for the story, "Closeup, Jim battles with programs and public statements. to complain, I can remember the late Huw McKinney, Super civil servant at the FCC" The BBC program policies helped stimu- Wheldon, the BBC's managing director. it (BROADCASTING, NOV. 10). late television forms and standards that we saying to me: "Rule one: Is funny? Rule were The radio amateurs had a word for Jim, now have adopted. The BBC was always two: Is it in good taste ?" These the when he left the Private Radio Bureau to take more tolerant with modern themes and con- same standards he applied to the BBC's That on Mass Media in 1983. When next you're tent than we were. This set a precedent for us Was the Week that Was. in his office, ask to see the plaque which lies to deal with more adult subjects than ever I think in fairness to the American news were on the table near the window (and near that before. The BBC scheduled mini-series and and documentary departments, they al- famous TV set). The main inscription mere- movies made specifically by them in the ear- ways in the vanguard of maintaining a free ly reads "MVB"-Most Valuable Bureau- ly 1960's. These forms were born with the press and high standards of documentary and crat. -Perry Williams, Wl UED, secretary, Beeb, but only during the last decade have investigative reporting. Such programs as The American Radio Relay League, Newing- they become a staple for the American net- Victorrl at Sea, The 20th Century and CBS ton, Conn. works. During my broadcasting career, I can Reports to our present 60 Minutes and 20/20 seldom remember a major industry confer- needed no stimulus from across the ocean. BBC silver salutation ence in New York, Hollywood or at an FCC The ongoing support between the two or congressional hearing in Washington groups of broadcasters is best reflected by where our energies and output were not com- the Peacock Committee's recent visit to the EDITOR: As the British Broadcasting Corp. BBC to mention our na- United States. The committee was appointed celebrates its 50th television anniversary this pared to the -not continually equating the by Prime Minister Margaret Thatcher to month, most American television viewers tion's TV critics two systems. In many of these confronta- evaluate the present policies of the BBC and would not be surprised to see the American it wasn't just the quality of American the system by which it is financed. No BBC tributes include a seated Alistair Cooke tions, programing that was in question, but our executive had to call his American counter- munching on a piece of birthday cake in the very right to express ourselves in the news, part to seek support. We did it naturally and lobby of WGBH -TV Boston or Sir David At- or entertainment areas. The with enthusiasm because any major change tenborough feeding a gorilla in front of documentary BBC's freedom was our best defense against would be a threat to all broadcasting in the WNET(TV) New York's executive offices. English speaking world. Michael H. Dann, After all, the BBC has supplied the Public outside pressure. the kitchen got very warm senior program adviser. ABC Video Enter- Broadcasting Service with its most success- When program the brothers' anti -Viet- prises, New York. ful programs over the years and both Cooke because of Smothers and Attenborough are more familiar to American audiences than most other PBS personalities. On the other hand, the Ameri- can commercial networks couldn't participate in the birthday celebration because they Order by Dec. 29th seldom carried BBC programs except for royal functions, Wimbledon and historic events such as the funeral of Winston Chur- You'll chill. Conversely, since 1949 when I entered network programing, American commercial Get broadcasters have supplied the "Beeb" (as it is affectionately referred to) with many of its The most successful programs from The Defend- ers, to Dallas, The Life of Reily and M *A *S *H *. On the surface it seemed like Best World War II's lend -lease operation. But, it would be wrong to assume that the ITC** BBC has not had an impact on commercial broadcasting in this country and the men who ran the networks. In some strange way. Value the BBC helped mold the social conscience for the commercial broadcasters here. DELTA CART MACHINES Ever... In the 1940's, broadcasters of the caliber MODEL of Edward R. Murrow, Eric Sevareid and Charles Collingwood helped to create a And A FREE Radio Flyer Wagon*! bridge between the BBC and its American commercial cousins. These Americans were Call Today For More Details so respected by the British broadcast estab- One model 18 wagon to a customer ( "International Tapetronics Corp 3M) lishment that they opened the door for us to From the ear- build continuing relationships. ATLANTA, GA LOS ANGELES, CA ly 1950's to the present, American commer- (404) 964 -1464 (818) 843-5052 cial network executives wouldn't think of CHICAGO, IL RICHMOND. IN without with BBC J visiting London meeting (312) 794 -0224 (317) 962 -8596 ALLIED executives and the same would happen when DALLAS, TX SEATTLE. WA a Sir Hugh Greene, Sir Huw Wheldon or (214) 423-8667 (206) 838 -2705 Broadcast Equipment Paul Fox would come here. During some of RICHMOND HILL, ONTARIO (416) 731 -3697 P.O. BOX 1487 RICHMOND, IN 47375 ) our darkest hours -the blacklisting era, the

Broadcasting Dec 8 1986 A, K t PNO otto°wt' OvOER ß PRO :\OE 1414 R M54\44 `\E '''''''"\c/ 3 Eß -\P-# r OO- \fR ,,-,' , \R

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( ) ) :CC) 1-J G7 Ce)@ Vol 111 No 23

TOP OF THE WEEK : Western Cable Show: Programing takes precedence

Cable industry, meeting in Anaheim. ..The entertainment business is. by its ver) waging what seems at times to be a one -man debates need to devote more money to nature, a business of taking risks." he said. campaign to improve cable's image on every programing: attention focuses on PPV As a producer of motion pictures and televi- level, said the perception that cable doesn't sion programs. he said. Coca -Cola is "put- spend enough money on programing is "flat It was evident right from the official start of ting up money all the time at risk." out wrong." the Western Cable Show, which drew an esti- Cable's problem is its success, he said. When it comes to spending on program- mated 7,800 to the Anaheim (Calif.) Con- "You have to get over the hurdle of being ing, cable is in the "same ball park" as vention Center for three days last week, that comfortable in a very comfortable busi- broadcasting, he said. What's more. it will improving cable programing is still a top ness." continue to increase its spending. cable industry priority. Steven Dodge. chairman and chief execu- According to Myhren, independent The convention's opening and "keynote" tive officer, American Cablesystems Corp., broadcast stations now spend 39% of their panel session addressed the subject, focus- agreed with Biondi that cable operators have revenue on programing, while network af- ing on the need for pay -per-view service to to spend more on programing. "To keep our filiates spend around 27% and cable systems counter competition from home video and customers plugged in, we had better pay at- spend between 20% and 26 %. Myhren said on the need to spend more on basic program- tention to product quality and freshness or cable is better than broadcasting, offering ing. they will migrate somewhere else." everything that broadcasting does plus "a Frank Biondi, chairman and chief execu- Trygve Myhren, chairman and chief ex- vast array of unique networks" that add tive officer, Coca -Cola Television, criticized ecutive officer, American Television and "breadth and depth" to television in a way the industry for being unwilling to invest Communications. and chairman of the Na- that broadcasting never did. money in new programing and services. tional Cable Television Association. who is Cable is considered inferior to broadcast-

Western Cabie keynoters (I -r). Myhren. Dolgen. Dodge. Biondi. Furst and Bleier

Broadcasting Dec 8 1986 47 I TOP OF THE WEEK ing by television critics, he said, because (The "legal infrastructure" for the co -op that the pay services lost to home video, he they judge cable by broadcasting's standards has already been created, Sic said, referring said. "It's time to go back on the offensive." and because cable has "done a woefully poor to the consortium set up to raise money and "PPV is a business," Dodge said. In the job of telling our programing story." bid for a package of National Football trials, he said, between 30% and 40% of Tele- Communications Inc. has floated the League games next season. "I feel it's a good subscribers signed up "PPV club members." idea of cable operators' forming a consor- stepping stone. ") And the systems garnered an additional $10 tium to raise hundreds of millions of dollars Basic cable rates will cease to be regulat- a month from each PPV home, he said. The to finance the production or acquisition of ed on Jan. 1, 1987, and many cable systems buy rates were higher among basic -only sub- broadcast network -quality programing. plan to take advantage of the fact and signifi- scribers, he said, and there was no "canna - Dodge said he didn't think it was a good cantly raise rates next year. balization" of pay services by PPV. idea for operators to get into the programing Nonetheless, Jonathan Dolgen, president, Dodge said the motion picture industry, business in such a direct way. "It's hard television division, 20th Century Fox Film upset by the absence of revenue sharing in enough for experienced players like HBO, Corp. , suggested that cable operators charge home video, wants to see PPV develop. In USA Network, [Turner Broadcasting Sys- not more, but less. "The perceived value - dealing with the motion picture studios, he tem] and others to do it well," he said. price ratio is out of whack," he said. "You said, cable should be cautious, but not para- "Frankly, we have a better chance of getting are charging more than you need to charge." noid. [HBO Chairman] Michael Fuchs or [actress] If operators lower their prices, he said, they Dodge and Edward Bleier, president, pay Jennifer Beales to climb poles for us than will "maximize ...profits" and strengthen television and network features, Warner have success with a cable co -op in Holly- cable services by increasing penetration. Bros., agreed that for PPV to work, cable wood...." Many cable operators place the blame for operators must make it possible for subscrib- Instead of a programing co -op, he said, sagging pay sales on the home video busi- ers to order PPV selections on "impulse." operators should be "placing bets more ness, and many believe the way to recapture PPV "will work only if impulse capability is heavily" on existing cable services to stimu- business lost to home video is through pay - there and available," Bleier said. Myhren late their growth. per-view television. concurred, but questioned whether the tech- Dodge's objection to the cable program- Dodge is bullish on PPV. After successful nology needed for impulse PPV was proved. ing cooperative may be moot. According to trials of Cable Video Store, one of several "We have to get over the technical hurdles Myhren, "There is not a lot of drive to do PPV services now available, he said, Ameri- and when we do ... this thing is going to that right now. It's not something that has can Cablesystems is planning to roll out the flow very quickly," he said. taken off." service on all its systems. He can't under- Austin Furst, chairman and chief execu- (After the panel session, John Sie, senior stand why others aren't doing the same tive officer, Vestron Video, a leading inde- vice president, TCI, and chief proponent of thing. "I've been amazed at the slowness pendent producer and distributor of video- the programing co-op, said the idea is far with which a number of industry players cassettes for the home, was asked by another from dead. What it will take to get the co -op seem to be grasping the the importance of panelist whether he considered PPV a threat. going is a "specific" plan from some quarter, PPV," he said. Furst didn't quite answer the question, but he said. PPV brings back the early release window he suggested home video, which he de-

Second thoughts at FCC on parts of must -carry order Dawson's near dissent is read cost $1.4 billion to implement (BROADCAST- Dawson, the source said, believed the as spur to reconsideration; Quello ING, Dec. I). FCC should have started an economic inqui- on record with doubts; Dennis The major damage to the perception of ry to determine whether any must-carry rules said to be lukewarm about A/B consensus was caused by Dawson's state- were necessary. While the commission was switch, which is cause of cable alarm ment, issued coincidentally with the 5 -0 or- doing that, the source said, Dawson would der, which FCC sources said caught some of have kept interim must -carry rules in place. her colleagues off guard and spurred the The consensus FCC Chairman Mark Fowler Fowler- Patrick -Dennis trio to agree to issue a forged to get a 5 -0 vote for the commission's statement of their own. Stay status new must -carry rules (BROADCASTING, Dec. One well -placed FCC source said Daw- 1) has collapsed. son's statement, which wasn't made avail- Among the more pressing questions in While Chairman Mark Fowler and Com- able to the other commissioners until the the wake of the FCC's order on must missioner Dennis Patrick appeared to be must-carry order was already at the printer, carry is when that agency will rule on marching in lockstep in support of the order had come as a surprise' because it "read like a pending requests for a stay. General last week, Commissioners James Quello and dissent" from an item Dawson had voted for. Counsel Jack Smith gave a clue during Mimi Dawson had already made it clear in Dawson's statement was being described by a Western Cable Show session at which public statements that they aren't true believ- one FCC source as "off the wall" and incon- FCC staff members fielded questions ers. Commissioner Patricia Dennis seemed sistent. "It's an attempt to pander to both the from a generally hostile cable audi- closer philosophically to Fowler and Patrick broadcasters and cable operators at the same ence. His best guess: between Dec. 17 (the three are expected to issue a joint state- time," this source said. (the commission's last scheduled meet- ment in support of the ruling) than Quello or Yet, according to another well - placed ing of the. year) and Jan. 1. Smith of- Dawson. But Dennis, who reportedly would source, it had been no secret that Dawson fered no guidance on how the decision have preferred no must carry, was also said had been "skeptical" about the A/B switch. would go. to be open minded about reconsidering one In addition, this source said Dawson met Should the FCC refuse to grant a stay, of the order's more controversial aspects: the privately with Fowler before the must -carry petitioners could approach any of the requirement that cable operators provide order was issued and told him that she was nation's circuit courts of appeals. The free A/B switches to subscribers. It's be- concerned enough about the A/B switch and basic grounds for a stay: irreparable in- lieved that Quello and Dawson would be "consumer education" requirements to think jury or the likelihood of success in ap- favorably disposed to getting rid of the same of changing her vote to a concurrence or a pealing the case on its merits. provision on reconsideration. If Dennis partial dissent. Fowler, this source said, Smith noted that the FCC's must -car- could be won over to cable's cause, there stressed the importance to him of getting a 5- ry position was not set in concrete, and would be three votes to modify or get rid of 0 vote. So Dawson agreed to leave her vote he welcomed critiques and complaints the A/B regulation, which the National Ca- unchanged and to "amplify" her concerns in from the industry. ble Television Association has forecast could her separate statement, the source said.

Broadcasting Dec 8 1986 48 1 1 TOP OF THE WEEK scribed as "manually delivered PPV," "They have the strongest product. They have tough for you to swallow some of [Motion doesn't have much to worry about. Home the best resources. They are hamstrung by Picture Association of America President] video is "a hell of a good deal for consum- the way they are distributed .... You ought Jack Valenti's rhetoric of cable being a horri- ers," he said. Tapes are available for rent for to consider making them advertiser- support- ble monopoly." as little as $1 or $2, he said. That the price is ed and getting them into your basic cable "I think Jack's point is not in the aggre- that low is due, in part, to the low transac- operations." gate," Bleier countered. "I think he is look- tional cost, which is "next to nothing." "You The ongoing verbal battle between the ing at each market and saying, 'I have no are looking at less than 10 cents a transac- motion picture industry and the cable indus- way into the market except ...that one the- tion." try triggered by the breakdown of compro- ater.' If the one theater is not ... carrying Biondi said conventional pay services mise talks over cable copyright last spring what we care to distribute, then we have no should not be counted out, but the industry crept into the panel discussion. way we can get in." As a cable subscriber in should reconsider how it is marketing them. After Bleier said that cable operators com- Manhattan, Bleier said he is still trying to It has "now become almost critical" to in- pete with broadcasters and home video, "buy Showtime." (The Manhattan system crease the penetration of pay cable services, NCTA Chairman Myhren told Bleier that, and HBO, Showtime's principal competitor, said Biondi, who is a former head of HBO. given such competition, "I think it would be are owned by Time Inc.)

She also would have "encouraged," rather be asked to pay for what may in large mea- will continue," one source said. than required, that A/B switches be made sure be a nonsolution to a nonproblem." Another source provided yet another rea- available during the interim period. Dawson's statement can also be viewed in son Dawson's colleagues might be miffed by Dawson didn't mince words in her state- a political light. Dawson and Patrick are still her coming out with such a strong individual ment. "It is difficult to recall when in recent believed to be vying to succeed Fowler as position on an item that was supposed to history this commission has imposed a set of chairman, and Patrick is perceived as a vi- reflect a consensus after long and difficult conduct -regulating rules so overbearingly gorous and early proponent of the A/B negotiations. "She came out looking more specific in nature," Dawson said. "Thus, for switch regime. "This kind of warfare be- thoughtful than everyone else," this source example, the rules state that the system oper- tween Dennis [Patrick] and Mimi [Dawson] said. ator 'shall' supply to each new subscriber an A/B switch. Existing subscribers are treated only a little less heavy -handedly, depending on your perspective. Although they are al- McKinney warns against A/B bashing lowed to decline the initial switch offer, the rules specify that they must be re- offered Mass Media Bureau chief tells policies that protect local broadcast signals switches, in writing, once a year, every year. WCS audience must -carry provision at the expense of cable offerings," he said. until either they give in or the interim rules is crucial element in proposal In rejecting the cable bottleneck theory- expire, whichever occurs first. by stating unequivocally that "cable systems "The rules we adopt go into excruciating The good news occupied most of Jim do not create a barrier per se to the use of detail on consumer's rights," Dawson add- McKinney's speech to the Western Cable antennas for receiving broadcast signals off- ed. "To label these insistent consumer advi- Show last week. The caveat came at the end, the- air" -the FCC changed its view of the sories 'cable Miranda warnings' does not do but it came loud and clear: "factual predicate" which underlay its for- them justice: a closer analogy would be the "I must warn you that if this simple device mer must-carry rules, McKinney noted. traditional Miranda warning coupled with [the A/B switch] is not a part of the under- Logically, he said, there should be no gener- an informative lecture on the American pinning of this decision, the whole structure al must -carry obligations at all in the not- criminal justice system. And although I could fail. Those who plan to oppose the too- distant future. would support regulations aimed simply at input selector switch had better come up (Indeed, McKinney observed that were encouraging subscribers to use switches, with another means for cable subscribers to this FCC writing on a blank slate, there this anachronistic throwback to the days of access all the various systems of video deliv- would be no interim must -carry rules now. regulatory micromanagement casts much ery that are present today or may be avail- "Unfortunately," he said, "the commission is too large a federal shadow for me to accept. able tomorrow. I don't want to overempha- confronted with over 20 years of intrusive "I am terribly concerned that the only size this point, but neither do I want the government regulation in this area, and that thing the commission will have done by its industry to underestimate its importance to history has distorted consumer choice in the action today is to create tremendous confu- the whole scheme of the decision." video marketplace. There needs to be a sion, uncertainty and costs for cable opera- The chief of the FCC's Mass Media Bu- short-term correction now to get things back tors, cable subscribers and broadcasters, and reau started off on a much more positive on track. ") that this unintended creation will drag us note. "We will no longer justify imposing (At another point in his speech the Mass inexorably even further down a must-carry obligations on the basis of 'pro- Media Bureau chief emphasized the short- micromanagement path we have in virtually tecting' local broadcasters ...On the con- all other contexts heretofore declined to trav- trary, the stated federal interest in adopting el," Dawson said. "The total costs of imple- these rules is to facilitate competition by menting the input -selector [A/B] switch and maximizing viewer programing choices." consumer education program, including the No longer, he said, are cable's program costs to consumers of purchasing antennas, offerings considered secondary when corn- is estimated to cost from $483 million to pared with broadcasting. "The commission over $1.6 billion. This would be an abso- no longer believes that broadcast signals lutely staggering burden to impose for any warrant 'protection' at the expense of cable reason. In the context of this case, however, programing. In the words of spectrum man- it would be imposed notwithstanding the agers, you are co -equal to broadcasting." program's substantial shortcomings and, Moreover, McKinney said, the decision perhaps worst of all, without even having recognizes that cable and broadcasting are first conducted proceedings designed to competitive video systems, and that there show whether or under what circumstances may be situations in which a cable system any prophylactic rules assuring cable sub- will not carry a local broadcast signal. "The scribers' access to local broadcast program- federal interest is furthered by developing a ing are even warranted. The cable industry regulatory scheme that promotes competi- and, ultimately, cable consumers should not tion between the two systems as opposed to McKinney

Broadcasting Dec 8 1986 49 I I TOP OF THE WEEK I

term nature of that correction even further. is crucial to the FCC's case for its interim ING, Dec. I) as nonfrightening and "This decision is firm and it is final," he must -carry rules, he brushed aside the Na- unimpressive. In the light of legal and con- said. "The interim rules will sunset in five tional Cable Television Association's engi- stitutional factors, A/B is the key to uphold- years. ") neering report on that subject (BROADCAST- ing the must -carry rationale, he said. The longer things went on as they were, McKinney said, the fewer consumers relied on off-air signals. Since 1979, sales of out- door and indoor antennas decreased by 35% Prescription and 26%, respectively, he noted, while sales for pay's ills of cable -ready receivers tripled to 58% of Lower rates, better programing other services, "by lowering pay TV's rela- sets sold. "Long -term must -carry rules and promotion seen as keys tive price." Using deregulation to "balance" would merely foster the continued trend the basic and pay prices, Sapan said, will away from reliance on off-air reception," he Greater diversity in programing, more pro- "give the [cable] industry the position it said. motion and lower rates were among the in- needs to compete effectively with the video By imposing the A/B switch requirement, gredients suggested by some panelists to store for long term." he said, the FCC insured that cable subscrib- help the pay TV industry grow into the Additionally, Sapan urged cable operators ers will be given the choice to directly access 1990's. to try and achieve "the highest levels of mul- broadcast signals. "Most consumer -oriented Josh Sapan, senior vice president of mar- tipay subscriptions" by exploiting multi - cable systems will applaud this provision," keting and creative services for Showtime /- pay's value. He added that multipay sub- McKinney said, "while those that seek to The Movie Channel, said that it was time to scribers "are more satisfied with their cable forever capture and isolate the subscriber concentrate on creating "the image of cable package" than single pay subscribers, and will not appreciate it." as a whole," which includes blurring or hence, "fundamental for a healthy business McKinney also noted the decision's First eliminating the distinction between basic in 1990." Amendment effect on cable, saying it "as- and pay services in the minds of consumers, Matt Blank, senior vice president of con- sumes cable operators have the same full and improving the overall "perceived value" sumer marketing for Home Box Office, said First Amendment rights as newspapers," of pay TV by repositioning it. that pay TV faces a more competitive enter- and said the FCC would continue to press for Sapan said that deregulation provides "the tainment environment in 1987. Home video those same gains for broadcasters. perfect opportunity" to change pay TV's "is here to stay," there is an overall "slow- Concluding that the input selector device negative perception of value, compared to ing" of pay -TV viewing, and a revitalization of free broadcast television fare, he said. To combat pay TV's "softening of demand," Blank said, HBO's strategy for the Must -carry challenges coming coming year includes investing with its affiliates in an ongoing, aggressive program A group of 17 cable companies -including Century Communications Corp., Daniels acquisition campaign, conducting year - & Associates Inc. and United Cable Television Corp. last week asked the FCC to round marketing and promoting specific stay the effectiveness of its new must -carry rules pending judicial review "Any programing. attempt to ram through this regulation, which, at best, is highly suspect in its constitu- "Video -proof programing is key" in corn - tional and statutory validity, without full judicial review, would in these extraordinary bating competition from home video, Blank circumstances constitute nothing less than bad faith," the cable companies said in a said, adding that you can't rent a boxing joint motion for stay filed at the FCC. An attorney for the Turner Broadcasting System fight or a "big blockbuster movie." HBO thinks said that the company will file a petition for review with the appellate court and would "propriety programing is critical," Blank said. Also, telling video renters that "probably" also request a stay once the must -carry order is published in the Federal renting is "a lousy idea or inconvenient, just Register. The rules are supposed to go into effect Jan. 15. doesn't work. Renters just like to shop, they While the National Cable Television Association announced in it September would like to rent, they enjoy that phenomena." seek reconsideration of the rules (NCTA opposes the NB switch requirement [BROAD- What the cable industry can do, he said, is CASTING, Sept.21]) the broadcasting industry has not indicated whether it will join to "do a better job of promoting value," ca- cable. Petitions for reconsideration must be filed within 30 days of the order's appear- ble exclusive programing and compatibility ance in the Federal Register, which is anticipated to be Dec. 12. of cable and VCR's. It's clear broadcasters also are troubled by the A/B switch regulation and are even Stephen Fields, vice president of consum- more unhappy because the new must -carry rules expire in five years. NCTA has er marketing for The Disney Channel, talked with representatives of the National Association of Broadcasters, the Associ- agreed that it is becoming "harder and harder ation of Independent Television Stations and Television Operators Caucus, all parties to sell pay subscriptions." He suggested to the industry compromise, about putting up a united front in urging the FCC to some short-term strategies for increasing reconsider its position. NAB has delayed action until this week when its executive pay -TV's growth, including restructuring committee and must -carry task force meet. Most industry observers, however, feel prices "to improve the price -value relation- NAB will join NCTA. ship," telemarketing, segmented direct mar- INTV's stand on the issue could differ. INN President Preston Padden said a keting and remarketing to former subscrib- decision may not emerge until the association's annual convention in Los Angeles, ers. But in the long run, good programing is Jan. 7 -11. "We're looking at all our options," he said. He emphasized that many of his crucial for sustained growth, Fields said. He members are "not happy" with the channel switching occurring at some cable proposed last week that pay TV services and systems. INN threatened earlier to not cooperate with cable as long industry as that cable operators jointly execute "major continues its practice of moving independents from their current cable channel awareness, image -oriented advertising cam- assignment on the lower band to new, higher positions (BROADCASTING, Oct. 27, and paigns for specific pay services." The cam- see story, page 113). "We are not unmindful of the irony of the situation which cable paigns would be specific to individual ser- finds itself in now Their representatives argued for the NB switch and now they've vices "as opposed to positioning the notion got what they asked for," Padden stated. NAB has said it wants to approach the issue of cable in general." He advocated promot- without jeopardizing the must-carry agreement with cable, and that it will pursue ing "the merits" of individual pay services, other means to fight channel repositioning. which he said would "build a future for each The new rules are also being reviewed by the TOC. Its position on the matter may service and cable as well." not appear until next week. He suggested following the example of fast -food advertisers, like McDonald's

Broadcasting Dec 8 1986 50 TOP OF THE WEEK

year of business. "The numbers boggle the minds of people in the cable industry who have been used to slow, gradual, develop- mental processes that take years until everybody gets used to it," he said. At the rate it's going, the Home Shopping Network (the first national home shopping service) may provide a large chunk of those projected revenues. According to Lowell (Bud) Paxson, president of HSN Inc. , HSN's first quarter of 1986 -87 was "double that" of Pay panelists (I -r): Blank. Sapan, Fields. Derick. Douglas its last quarter; in September, October and November, the shopping service grossed "benefit, image- oriented ads." The last help basic subscribers and about 31,000 pay units more than $100 million, and "in the last five create a positive image about McDonald's as across the United States. Among the strate- days, we have touched $3 million -a -day net, well as the people who buy its products, gies employed by Heritage were speaking three times.... That is only the beginning Fields said. directly to the MSO's subscribers from its of this industry," Paxson said, adding that He added that each pay service will have Des Moines, Iowa, studios during breaks "1986 will be remembered as the year that to "spend millions' for such a campaign, between movies, and campaigns geared to- shopping became as basic to television as and local operators can help by running the ward softening the impact of a "hefty rate entertainment, news and sports." ads created by the programing services "ex- increase" of about $1 -$3 in basic services Paxson said that about 40% of HSN's rev- tensively throughout the year." He said that scheduled for next Jan. 1, Rich said. It is enues are now from cabled homes. while "we must begin to establish a positive basis important to spend money on promoting ca- 60% come from noncabled homes. Of that for consumer predisposition to our ser- ble, he said. He also suggested that an 800 60 %, 85% are from noncabled homes situat- vices." number be instituted to funnel all calls back ed in a cable franchise area, he said. "The In reaction to the three pay TV services' to whatever cable system was in the area of future of this industry broaches all forms of representatives, George Douglas, senior the caller. That would give customers "a way delivery of the video signal," Paxson said. vice president of marketing and programing to contact us," Rich said. He predicted that cable operators will car- for American Cablesystems, said that one As part of its "total commitment" to cus- ry "20 or more" shopping services in the problem in competing with the home video tomer service, Ben Reichmuth, vice presi- coming years, because "every" network, lo- market is that the "product that we sell is dent of marketing for Gill Cable, said it is a cal affiliate or independent TV station, cable shop worn. Now, by the time a movie gets "company mandate" that new services be network, programer and syndicator "will en- onto pay cable. people have already seen it installed within five working days, and it has ter into this phenomenon." Paxson said that so much before. Even if it's an exclusive extended its working hours for added cus- cable needs to develop relationships with feature by the time' la pay service] is able tomer convenience. Unlike Heritage's spe- ... "the truly friendly cable networks.... Ca- to make a big thing out of it everybody's got cial offers and promotions, described by ble has a responsibility of looking not only at it from their grocery store or 7-11." Rich, Reichmuth said that Gill Cable offers the that are on the table, but For that reason, Douglas said, the product "no deals, no special offers." It believes that commissions also the quality of the services that they are is "not worth as much." He said none of the reducing the price of cable services reduces going to carry," Paxson said. pay TV services are "worth $10 anymore. the value of cable, he said. Other panelists shared the view that qual- Maybe on a one -pay, but certainly on a two - Larry Rebich, vice president of marketing ity must be maintained as more home shop- pay combination, or three -pay, significantly for Lifetime, said that cable operators have ping services are added. If the new services less than that," Douglas said. Multi -pay, he to "generate excitement" for basic services do lousy cable operators could lose said, is valuable at the right price. We do and that they have to "continually sell the "a job," penetration, said John Malone, president need to provide as much product into some- product" to the individual members of a and chief executive officer of Tele- Commu- body's house as we possibly can." He said household. Cable operators need to develop nications Because the home shopping that cable must "look at the overall package "layers" of advertisements targeted at differ- Inc. business so very new. ..the important that we sell somebody and get away from the ent demographics, he said. The panel was "is we don't poison the well." Cable ala carte mentality." moderated by Garrett Girvan, senior vice thing is that operators must insure that they carry quality While Douglas agreed with Field's mar- president of California operations, Viacom services "do a good job and help build keting analogy, Christopher Derick, presi- Cable. that the total," Malone said. dent of Falcon Communications. did not. chairman QVC Network Image advertising, he said, "generally is a Joseph Segel, of his company held four focus way to spend money without thinking about Home shopping predicted to do Inc., said that groups before finalizing its format of differ- why you are spending it." He said that a $2 billion next year; need for themes ( "fun and leisure," problem cable has had is that the industry quality services is stressed ent product new for "wants to go out and tell people how great "making life easier" and "what's The major issue raised we are," but that there are still customer In 1987. the home shopping industry will be kids"), and games. meetings, said, service problems. about a $2-billion industry (which is consid- during those focus Siegel ered by some to be a conservative estimate), was credibility. Those questioned did not be- Different tactics offered to according to Paul Kagan, president of Paul lieve "most" of what was said on the air by increase basic penetration Kagan Associates. and member of a panel various home shopping services, particular- on the home shopping phenomenon. By ly the relationship of the stated retail price Panelists announced that they were "bullish" 1991, that figure could climb to $7 billion, and the on -air price, he said. on basic cable at last Wednesday's (Dec. 3) Kagan said, based on how many homes may Robert Hosfeldt, president of Gill Cable, session on new strategies for increasing ba- be passed by some shopping service" and said that company added HSN last April, sic penetration. Terry Rich, vice president of how much each home may spend. And, if placing it in "a very strong channel posi- sales and promotion, Heritage Communica- the industry continues to develop at its cur- tion." Gill was "amazed with the results," tions Inc., noted, however, that increasing rent pace, "if people continue to buy mer- Hosfeldt said, although the results are basic penetration wasn't easy; 90% of basic chandise, we will see more than S7 billion in "trending down" from $4.76 per subscriber sales made in 1987 will go toward replacing 1991," Kagan said. gross revenues in April (with a high of $5.22 subscribers cable operators have lost, he Unlike the start-up of pay TV cable ser- in May and June), to $3.45 in October. (Pax- said, with only 10% going toward growth. vices, Kagan said that it is possible "and son said the pattern on Gill "was the exact Rich detailed Heritage's promotional ef- likely" for new home shopping services to trend on a monthly basis of retail sales for forts, which he said added about 23,000 new turn a profit "very rapidly" within their first that time of year. ")

Broadcasting Dec 8 1986 51 TOP OF THE WEEK .-

Affiliate superstations on the way put the signals on the satellite. James Lynagh, of Multimedia Inc. and SBN discloses at WCS the sory copyright license that covers the liabil- chairman of the NBC -TV affiliates board, three network affiliates to ity. For the license, they must pay semian- said the board "will be very aggressive" in be part of its program offering nual fees for each "distant signal" they opposing importation of network affiliates to cable TVRO systems, owners: import.) into local markets. We believe we have the other venturer offers Denver TV's Although it is clear the companies can exclusive right to NBC programing in our serve cable systems without any copyright market," he said, adding that the affiliate Some entreprenurial spirit, satellite commu- problem, it is not clear whether they can board would be "vehement in [its] opposi- nications and the copyright laws are turning serve the home satellite market without in- tion" to the ventures by SBN and Rock Asso- nine local television stations into national curring the same problems. ciates. The board, he said, was giving the television stations or, as are in they known SBN believes it can serve the home satel- copyright law a close reading to determine the trade, superstations. lite market by declaring itself a "wireless its options. Two commonly owned New York -based cable" system and paying fees for the com- Netlink and SBN /PrimeTime Relay are start-up companies are putting three network pulsory license just as a cable system would. taking advantage of heavily discounted lease affiliated stations- WABC -TV New York The definition of a "cable system" in the rates that RCA Americom has set for tran- (ABC- owned), WBBM -TV Chicago (CBS - Copyright Act seems to be broad enough to sponders on Satcom I-R and Satcom II -R. owned) and WXIA-TV Atlanta (NBC- affili- include "wireless systems" that retransmit The current five -year offer features stepped ated)-on RCA Americom's Satcom II -R. distant broadcast signals to subscribers di- increases in the monthly lease payments. For WMIA -TV went on the bird last Wednesday, rectly via satellite, SBN says. three or more preemptible slots, the pay- and the other two stations are to follow with- SBN's Ann Kirschner and the other ments grow from $35,000 per in eight weeks. transponder SBN /PrimeTime Relay executives acknowl- during the first year to $70.000 in the fifth One of the two companies, Satellite edge that their stretching of the compulsory year. The payments for the protected slots go Broadcast Networks Inc., plans to sell the license to cover "wireless cable' could be from $40,000 to $79,000 over the same peri- three signals, when scrambled, to owners of challenged in the courts. But Kirschner said od. backyard earth stations for $50 a year. The they have opinions from two Washington Neither Kirschner nor Rock would reveal other company. PrimeTime Relay Corp., law firms saying SBN is on firm legal the numbers of home satellite homes ca- plans to sell them to cable systems. Both or ground. ble systems they need to reach the break - services will be marketed, starting in early Kirschner and Rock said their companies even point. One RCA Americom executive 1987, as PrimeTime 24. notified the stations whose signals they were said SBN would be in the black with 36.000 And, last week, Netlink a subsid- USA, picking up and reselling the same day they home satellite subscribers. iary of Rock Associates Inc., a small MSO headquartered in Kirkland, Wash., began distributing via RCA Americom's Satcom I- R the signals of six stations: WNYW -TV New York (independent) and KUSA -TV (ABC), Intelsat audit leads KMGH -TV (CBS), KCNC -TV (NBC), KRMA -TV (PBS) and KWGN -TV (independent), all Den- to Colino, Alegrett firing ver. U.S. Attorney is Netlink is marketing the six signals pri- conducting Kahn. The board also established a special criminal investigation into marily to cable systems, but it is also explor- committee, to be headed by board chairman improprieties uncovered by Tadashi Nishimoto, to oversee the continuing the possibility of selling them to home outside earth station owners. accountants ing internal inquiry being conducted by Gorden Rock. head of the Rock Associ- Arent, Fox and Peat, Marwick. The board In the past several weeks, Richard ates and the new venture, said Fox Broad- Colino was expected to return to the issues involved has gone from powerful director general casting's WNYW -TV is being offered on a trial of in the firing of Colino and Alegrett over the the International Telecommunications basis to gauge cable systems' interest in it. If Satel- weekend. Some sources expected it to lay lite Organization to ex- employe, fired by the the interest is sufficient, he said, WNYW -TV plans for its election of a successor to Co- board of governors in a widening will be put on the bird permanently. investiga- lino, sometime next year. In the meantime, tion of apparent financial improprieties. The establishment of PrimeTime Relay to deputy director general John Hampton will Fired also last week was the deputy general continue as serve cable is based on the assumption that a acting director general. director for business planning and external Colino and lot of cable systems either do not receive a Alegrett were placed on ad- relations, Jose L. Alegrett. Those actions do full complement of affiliate signals to re- ministrative leave on Nov. 24, after Peat, not end their problems. The U.S. Attorney transmit to their subscribers or pay "a for- Marwick submitted a report that dealt pri- for the District of Columbia is said tune" to import distant signals via to be marily with a $ I .35- million payment that the micro- conducting a criminal wave. investigation. auditors said was made under questionable Both Colino and Alegrett had submitted SBN's assumption is shared by Rock and circumstances and without proper authoriza- letters of resignation. Colino's resignation Netlink. According to his initial research, tion in connection with the $60 million -$80 was to have been effective Jan. 2. That million Rock said at the RCA Americom booth at the refinancing of the construction of would have enabled him to qualify for an Intelsat's Western Cable Show. 625,000 cable homes new Washington headquarters. Intelsat pension, according to an Intelsat of- The was do not receive a full set of network signals, payment said to have been made to ficial. And Alegren had sought to as including PBS. resign of June 15, which would have qualified him Rock said that pricing for the Netlink ser- for early retirement, the official added. But vices hasn't been set. But, he said, the two Intelsat's 28- member board, acting unani- independents will go for around 10 cents per mously after discussing the issue into the subscriber. per month, while the network af- evening hours of Thursday, rejected the res- filiates will sell for about 30 cents. ignations. The board is dominated in terms Under the Copyright Act of 1976, satellite of voting strength by the U.S. carriers like PrimeTime Relay and Netlink The board's actions were taken on the ba- that pick up and distribute broadcast signals sis of a report by Intelsat's outside auditors, to cable systems have no copyright liability. Peat, Marwick, Mitchell & Co., and of addi- (The cable systems receiving the signals do, tional material developed by its outside but, under the law, they also have a compul- counsel, Arent. Fox, Kintner. Plotkin & Colino Alegrett

Broadcasting Dec 8 1986 52 TOP OF THE WEEK t I a husband- and -wife team of mortgage complained that his efforts to respond to the gies. Intelsat sought information on Chile in brokers, Charles and Dana Gerrell, of Little questions raised in the Peat, Marwick report 1985. And what was delivered, according to Rock. Ark. (BROADCASTING, Dec. I). had been overwhelmed by the continuing an Intelsat official last week, was material The auditors recommended that Intelsat publicity and "innuendoes." similar to that available at nominal cost from conduct its own investigation into the matter, Colino also used his letter to call attention the "background notes" published in 1983 as well as into matters relating to the second to what he regards as some of the major by the State Department's Bureau of public phase of the building's construction and var- accomplishments achieved in the three years affairs. ious consulting contracts. one involving he has served as director general- improve- FACC spokeswoman Susan Pearce said Ford Aerospace & Communications Corp. ments in the design of communications sat- the company -which has built all I I of In- and a subcontractor in Santiago, Chile, Inge - ellites, more efficient earth stations and the telsat's series V satellites, and is building tel, and others involving a firm said to be introduction of "nearly 400 new services and two more-had obtained a contract from In- located in Panama City, Panama, Political tariffs," among them. The self- congratula- telsat to do a study of developing demand for Strategies. Interest in the matter is not con- tory tone, combined with articles he has telecommunications services and the kinds fined to the Intelsat organization. The U.S. written recently following the same theme, of satellites that would be needed to meet it. attorney's office in Washington is known to is seen by some as tending to confirm reports "Ingetel was given a subcontract to provide be conducting its own criminal investiga- circulating earlier this year that he intended global traffic data," she added, "and there tion, and members of the office are reported to resign next year, his agenda largely com- was no indication it was improperly ob- to have discussed the matter with the board. pleted. Colino, who was serving a six -year tained." A partner in Ingetel, Patricio Diaz, U.S. officials, whose relations with Co- term that began on Dec. 31, 1983, earned reached in Santiago, denied the firm's work lino were often strained because of what about $250,000 annually, plus such benefits was not original. "Intelsat will confirm our they perceived to be his determination to as a housing allowance. Alegren earned work was special," he said, and added. "It's stall if not block U.S. policy favoring estab- something over $ I00,000, tax free. impossible for [the firm's) idea to come from lishment of separate satellite systems, were, One Intelsat official brushed off Colino's another source. We are very proud of our like others in the international community in claim he had not had the opportunity to make report." Diaz said he knows Alegren and Washington, shocked by the revelations. his case. The official said Colino had turned that "probably helped" the company obtain And some expressed regret that the person down invitations from board chairman Ni- the subcontract. principally involved, Colino, is the first shimoto, both before and after being placed One other matter said to be the subject of American to head the international organiza- on administrative leave, to discuss the mat- inquiry is the $26 million contract with the tion that was created at the initiative of the ter. Neither Colino nor his attorney sought William P. Lipscomb company to build U.S. 22 years ago. But Ambassador Diana an opportunity to make an argument before Phase I1 of the Intelsat headquarters. The Lady Dougan, head of the State Depart- the board of governors. Alegrett was repre- precise nature of the investigators' interest is ment's Bureau of International Communica- sented at the board meeting by his attorney. not known. But Peat, Marwick, in its report, tions and Information Policy, saw the inci- The FACC contract said to have aroused said Lipscomb had brought in the Little dent as an important lesson. investigators' interest provided for a pay- Rock brokers, the Gerrells, to obtain financ- The overall issue of financial account- ment of $500,000 for a study of global satel- ing of the project. An official of the com- ability of financial organizations is high- lite traffic demand. Of the contract amount, pany said that while Lipscomb had proposed lighted by this," Dougan said. The alleged Ingetel was paid $125,000 as a subcontrac- to provide financing, the contract did not activity, she added, was not carried out in tor. Four of six progress reports on different call for that service. "We had nothing to do isolation, or could have been carried out regions of the globe that were submitted to with the financing." That was provided by with proper safeguards." With the board FACC by Ingetel are said to have been iden- the RepublicBank of Dallas, through Ger- having fired Colino and Alegren, she said, tical to portions of a report Intelsat had pre- rell. "it is important that we strike a balance be- viously obtained from the company identi- Like Colino and Alegrett, Charles Gerrell tween permitting Intelsat to continue to fied as Political Strategies under a contract was not available for comment. Dana Ger- function in this trying time and making sure price of $562,000. And some of the materi- rell says she and her husband have separat- that this can never happen again." al, according to one source, had already ed, and while she was involved in the financ- Both Colino and Alegrett said in their let- been developed by Intelsat staff. Questions ing of Phase II, she had nothing to do with ters they wanted to resign to serve the best have also been raised by work delivered un- refinancing of the first phase, the project that interests of Intelsat. But Colino, in addition, der another contract with Political Strate- led to the ongoing investigations. ABC lays its compensation cards on the table Network proposal for two -year, was obtained by Butmix much as $60 million this year, and ABC S10.5- million cut in affiliate The statement said, in part. that ABC's officials see the changing television econo- compensation meets cool reception; contemplated action "will. in our view, lead my as justification for cutting back in a num- discussion on matter to continue, to the ultimate dissolution of the long- stand- ber of areas, including compensation pay- but some see cut as all but done ing network -affiliate partnership." The ments to affiliates. One affiliate executive statement also questioned whether the net- last week suggested that "ABC is trying to ABC' proposed to its alliliates board last work- affiliate partnership was "real or is it balance the books of the network on the week a reduction in total affiliate compensa- fiction ?" It put the board on record asking backs of its affiliates. And I wonder if they tion over the next two years by about 9%, or the network to "rethink and reconsider your have thought out what this is going to do to more than $10.5 million. The talks on the plan. Every tragic mistake in life has a split the affiliate- network relationship in terms of compensation issue consumed just about the moment in which it can be recalled and cor- their getting the kind of clearance support whole agenda of a four -day network -affiliate rected. We are at that moment now. We urge they have heretofore enjoyed." board meeting held in Tucson, Ariz., last you, we plead with you, not to let this mo- Another affiliate suggested that the pro- week, sources attending the meeting said. ment pass." posal will "widen the rift" between the third - More than one executive there characterized On the final day of the meeting, network place network and its affiliate body. "I can the talks as "intense and long." The chair- executives invited the board to form what understand why ABC is doing it but I don't man of the ABC affiliate board of governors, was termed a "blue -ribbon" panel by one think the format and the manner that they are Mickey L. Hooten, who also heads the source to go to New York for further talks. at doing it is the correct one," he said. "1 would Hearst television group, issued a statement which time the network would in effect open prefer to see them on top and then do it. As last week to affiliates outlining the talks and up its books to the panel to demonstrate the the number-three network it is an unfortu- strongly opposing the proposed cuts in com- financial straits of the network. There have nate move." Said another: "I admire their pensation payments. A copy of the statement been reports that the network will lose as brass. I admire their business acumen. But I

Broadcasting Dec 8 1986 Q I TOP OF THE WEEK I think their timing stinks." coverage, according to figures supplied to Many affiliates last week raised the possi- Nevertheless, the offer by the network to the affiliate board by the network, would be bility of greater preemptions of ABC pro- continue discussions on the subject in New about $4.4 million. graming as a bargaining tool in the compen- York led Hooten to issue a statement to the Mid- and smaller- sized -market stations sation talks. But one large- market affiliate press that said essentially the network pro- have more at stake because compensation said the "good affiliates will continue to try posal was not a fait accompli. The statement represents a greater percentage of the overall very hard to [carry all network programs] no said that the network told the board it would revenues for those stations than for bigger matter how much it hurts because the net- "not implement the plan, pending reassess- ones (BROADCASTING, Nov. 17). In the top- work needs support right now. Maybe it ment of the plan's impact on the network and 10 markets, for example, compensation ac- doesn't deserve it but it needs it." He also affiliate stations." It said the network would counts for less then 3 %, on average, of a suggested that the compensation issue is make a final decision by the end of January. station's total time sales, according to the "dwarfed" by much bigger problems con- However, another source attending the meet- National Association of Broadcasters. In the fronting ABC affiliates, such as poor 10 ing suggested that, "practically speaking," bottom 40, the average comes to almost p.m. lead -ins, and football and baseball the network would proceed with the plan as 13%. overruns that make affiliates' late news situ- proposed, with minor, if any, alterations. Network executives at the meeting (in- ation "unstable." He added: "There are lots The affiliates did accept as final, at this time, cluding Capcities /ABC Chairman Thomas of problems," the biggest being getting the decision eliminating payments for Amer- Murphy and President Daniel Burke, ABC "cooking again in prime time." ika. network division President John Sias, ABC The compensation issue is not limited to Specifically, the network has proposed Television Network President Mark Man - ABC. The other two networks are reexamin- that total compensation paid to affiliates in dala and George Newi, senior vice presi- ing their compensation payment structures, 1987 be reduced by about 3.1%, or close to dent, affiliate relations) also told the affiliate although NBC claims it is "not an agenda $4 million. This would be accomplished by board that the network would reexamine a item" per se. Rather, it is being evaluated eliminating payments for certain program number of affiliate compensation agree- within the context of all services the network clearances altogether, including sports ments, with an eye toward reducing pay- provides its affiliates. events -Monday Night Football, three golf ments to some stations that the network be- At CBS, executives acknowledge that the tournaments (The British and U.S. Opens lieves are currenly being "over compensation issue will continue to be ad- and the PGA), the World Series, all three compensated," as one source put it. An af- dressed with affiliates. The issue is expected Triple Crown horse races, the Indianapolis filiate source said that probably referred to to be a major item on the agenda of the CBS 500 -and some special programs including certain "sweetheart" deals the network has network -affiliate board meeting to take place the controversial Amerika mini -series, the made in a number of markets where facilities in mid -January. According to Tony Malara, Academy Awards and the American Music are unequal-where the network has been president, CBS Television Network, the net- Awards. The total savings for those pro- afraid of losing a strong VHF affiliate. If that work has not yet formed a specific proposal grams the network estimated at close to $2.9 were to happen, the source added, the net- for reducing compensation payments. "We million, with the biggest- ticket item being work would be forced to sign a weaker V, or have some rough thoughts on where we the 12 -hour Amerika, with compensation perhaps even a UHF station not covering the think we can reduce some [payments]." he costs estimated at $840,000. The three golf entire market. Thus, in certain instances, the said. tournaments would save almost $800,000. network has paid a premium to keep some Malara acknowledged that sports was one Compensation for Monday Night Football is strong VHF stations in line. Last week the area being studied. He also suggested that close to $500,000 and World Series is esti- network told the board it expected to reduce perhaps reduction of payments for certain mated at about $140,000. payments in such situations over the next prestige special events might not be "totally In 1988, additional programing would be two years by about $3.3 million. offensive." But he stressed at this point added to the list of televised events not corn- ABC pays about $125 million annually in "there is no plan. We will sit down and talk pensated, including any election coverage compensation to affiliates, and another $20 with the affiliate board and talk about these and coverage of the 1988 winter Olympics in million to owned and operated stations. ideas. You know that compensation as it is Calgary, Canada. The elimination of the Sources at the meeting said the network did now known and the structure are going to Olympics compensation would account for not propose any plan addressing the corn- change. That's to happen. It's a natural ex- most of the payment reductions in 1988, a pensation issue beyond 1988, because it is tention of what's being done by the networks source said. The estimated savings for elimi- impossible to tell what the rapidly changing in becoming properly concerned about nating payments for Olympic and election television economy will look like then. where the money goes and how it goes." El

Group W, NBC radio marriage is off

In a surprise move, Westinghouse Broadcasting broke off dis- with FCC officials about the proposal during the past month. The cussions with NBC parent General Electric last Thursday (Dec. parties were reportedly proposing to retain nonvoting inter- 4) on the proposed merger of Group W's 13 radio stations with ests -under present commission rules nonvoting stock would NBC's eight stations and three networks ( "Top of the Week," Oct. not constitute ownership -in the new entity similar to that of 20.), opting instead to remain "independent" in the radio broad- limited partners in a limited partnership. Their shares would be casting business. The new venture, whose management would voted by trustees, who would control the company and elect its have included Group W Radio President Dick Harris and NBC board of directors. It was also being contemplated that shares Radio President Randy Bongarten, would have become one of would have been made available to the public at some time. the nation's largest radio operations with assets in the $400- to Indications were that the deal would have received approval $500- million range. from the FCC. "This was an internal business decision, based on our corn - Discussions between the two parties on the proposed merger pany's needs and objectives," said Group W Radio in a pre- were said to have commenced several months ago, primarily pared statement. Industry sources said that senior executives at prompted by NBC's decision to divest itself of its five radio both Westinghouse Broadcasting and its Pittsburgh -based par- properties in New York, Chicago and Washington, where it has ent, Westinghouse Electric Co., decided to forgo the proposal co -owned television stations. after calculating potential share earnings of the new company's GE is selling the five stations to comply with FCC multiple stock. ownership rules after its purchase of NBC late last year. It has Although no formal filing was submitted to the FCC, execu- until December 1987 to divest the properties. NBC said it is now tives of both companies were engaged in several discussions "pursuing other options."

Broadcasting Dec 8 1986 54 WNBCTV NEW YORK, NY WPLGTV MIAMI, FL WISNTV MILWAUKEE, WI KRDOTV COLORADO SPRINGS, CO KNBCTV LOS ANGELES, CA KTMATV MINNEAPOLIS, MN WKRNTV NASHVILLE, TN WYFFTV GREENVILLE, SC WMAQTV CHICAGO, IL KMOVTV ST. LOUIS, MO KWTVTV OKLAHOMA CITY, OK WrGS-TV SAVANNAH, GA WCAUTV PHILADELPHIA, PA KCRATV SACRAMENTO, CA KUTVTV SALT LAKE CITY, UT WCOVTV MONTGOMERY, AL WCVBTV BOSTON, MA KTVK-TV PHOENIX, AZ WTKRTV NORFOLK, VA KSBW-TV MONTEREY, CA WXONTV DETROIT, MI WXINTV INDIANAPOLIS, IN KTULTV TULSA, OK KLFYTV LAFAYETTE, LA KXASTV DALLAS, TX WFSBTV HARTFORD, CT WFLXTV WEST PALM BEACH, FL KDLHTV DULUTH, MN WRCTV WASHINGTON, D.C. XETVTV SAN DIEGO, CA WAWSTV JACKSONVILLE, FL WJFWTV WAUSAU, WI WKYCTV CLEVELAND, OH WESHTV ORLANDO, FL KNMZTV ALBUQUERQUE, NM KRCRTV CHICO, CA KPRCTV HOUSTON, TX WXIXTV CINCINNATI, OH WUHFTV ROCHESTER, NY KJTV-TV LUBBOCK, TX WTAETV PITTSBURGH, PA KSHBTV KANSAS CITY, MO WDSITV CHATANOOGA, TN KJCT -TV GRAND JUNCTION, CO WFTSTV TAMPA, FL J(If'III IIJ,II(IJ (IrlVPI

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Electronic journalism used to mean radio, then network TV, then local TV, then cable networks; now it means all of those and more. Americans have never been closer to the news than in 1986. Whenever events of importance unfold, one of the components of the Fifth Estate is within close reach. ¶A driving force behind this burgeoning news budget is technology. The impact of satellites, at first revolutionary, is now evolutionary- reshaping the relationship between networks arid affiliates (page 60). ¶Two of network televisions' news chiefs, NBC's Larry Grossman and CBS's Howard Stringer, say network news is flourishing-not merely surviving-and will remain America's principal information source (page 68). ¶Satellites are also expanding the news horizons of radio, as networks and news services look to more narrowly target their product (page 90). ¶News directors across the nation discuss what's on their minds (page 92). ¶Cable has found niches for itself with 24 -hour news and gavel -to -gavel politics (page 95).

Broadcasting Dec 8 1986 57 CA u E You

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elevision stations today have more access than ever before to news gathered from around their states and regions, with a wide range of network, independent and other informal T news exchanges at hand. The value that stations place on these state-regional resources, however, varies widely. For some, the greater availability of regional material has sparked an increase in state -regional news coverage, even in several cases leading to the formation of exclusive news cooperatives. But for many other stations, such regional or statewide news efforts fall low on the list of priorities and so these news -sharing cooperatives remain few and far between. Regardless, activity appears to be continuing, though unevenly, on the regional -state newsgathering front, with a number of factors fostering its spread. Among the more important are the new technologies of mobile, Ku -band satellite newsgathering and the start-up of satellite -delivered regional news services by commercial broadcast networks. News -sharing also goes beyond the stations that have access to satellite news trucks. Spurred on by a variety of geographic, demographic and political elements, stations work by microwave with colleagues many miles away to obtain news of interest to their local audience. News coverage that extends outside the local market to encompass the broadcaster's state or wider region has long been seen as important to audiences in many areas of the country. One example is in Texas, where the WFAA -TV Dallas vice president and executive news director, Marty Haag believes, "Doing our own coverage is the most important hallmark of the station.... Most of really aggressive news stations consider that a preeminent goal." Until recently, and especially in certain regions of the country, getting material on deadline from across the state or another state in the region was no simple task. That has changed with the introduction of satellite newsgathering, particularly Ku -band satellite uplink trucks. Although satellite news vehicles (SNV's) are in use at no more Satellites than five or six dozen stations around the country, the possibilities they offer for live coverage from a wide radius around a station's market have been seen repeatedly and have created industry-wide interest since they first were used in 1984. News directors commanding satellite trucks attest to their value. and the Joseph Rovitto, news director at Hearst -owned ABC affiliate WTAE- TV Pittsburgh, called his station's SNV "a major newsgathering tool," allowing the station to overcome hilly terrain around its market which renders standard microwave transmissions ineffective. "It's saved us in a couple of situations," he added. "It opens horizons, allows you to think more creatively." shiftin Stations in Baton Rouge, Boston, Tampa, Fla., and dozens of other markets have also found the technology offers a way (although a relatively expensive one) to extend coverage beyond what microwave or helicopters could provide, at the same time easing deadline considerations with their ability to report live from remote locations balance hundreds of miles away. Users of the technology also see another important advantage. Because video uplinked by one satellite truck to feed its station is also instantly accessible to other properly equipped broadcasters around the country, satellite -capable stations can easily cooperate of TV news with others to share news. A number of stations have formally begun such state or regional news cooperatives. In Florida, broadcasters have witnessed probably the most active concentration of satellite -based news sharing, due in part to the large state's configuration of widely separated power major markets, along with a common seasonal concern-hurricanes. No fewer than three distinct satellite cooperatives have emerged in Florida, including the nation's first state satellite group, the Florida News Network. The chance to improve hurricane coverage also prompted stations in other states, including like Louisiana and Texas, to use the satellite technology to cover storm damage and bring weather warnings to viewers, without having to wait hours for video footage, or using still images with phone -in reports. According to John Spain, news director at WBRZ(TV) Baton Rou- ge,five stations in the region using SNV's first formed an ad -hoc network during the 1985 hurricane season to provide dramatic live

Broadcasting Dec 8 1986 60 ;.'

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coverage directly from storm centers as they passed overhead. The well -established regional coverage, the introduction of satellite group later became more formally organized, exchanging talent and newsgathering has done little to change the state or regional empha- other resources. sis of station news coverage. Other types of coverage also appear to lend themselves well to According to Michael Ferring, news director at KRON -TV San such satellite -news sharing arrangements. During last month's elec- Francisco, while the technology has allowed the station to do more tion night coverage, stations involved in regional or statewide net- live stories, it "really hasn't affected things" on a regional level, with works bolstered their own coverage by working closely with partner more use being made of the truck to cover national stories. "The stations, stretching their capabilities by sharing reporters and other basic audience interest doesn't change just because the capability resources. has," he added. "We must be driven by news most important to Florida News Network member, Mel Martin, vice president and audience." news director of Post -Newsweek's WJXT(TV) Jacksonville, said the Even advocates of regional news- sharing admit the phenomenon Florida state network has "transformed our [election] coverage." will likely be slow to spread. According to Florida News Network's Through the cooperative, the six member stations not only had live Martin: "The reality is it's not sweeping the country. There are only a video and shared news reports from trucks covering races around the few regional networks and only a few states with enough large state, but were also able to leave more reporters on their own local markets to put the capital together." beats to keep market coverage at its strongest. But one marketer of satellites news services, Charles Dutcher of The stations also grouped together to share the costs of exit polls the Conus Communications consortium, is more optimistic that to project results of major races, Martin said. smaller stations will become involved in the technology, forming the Station cooperatives are by no means limited to those using satel- basis for greater regional networking. "In two to five years we will lite newsgathering technology. One of the more effective regional see smaller stations involved because the cost of hardware will be groupings, the Carolina News Network, uses microwave to link four reduced, or they will [participate] with uplink dishes, in combination North Carolina stations in Charlotte, Raleigh- Durham, Greensboro with ENG trucks," Dutcher explained. "It's a matter of time and the and Wilmington. cost of hardware. If you look at ENG, in less than a decade it filtered The Carolina network, in operation for several years, has a regular down to everybody in the industry." daily story conference, with at least a half -dozen stories microwaved WTAE -TV's Rovitto also agreed that market smallness will prob- to participating stations each day and live reports available. News ably not limit the spread of the technology. "It's not so much size, but staffs and other resources are also shared at times by the stations. the competitiveness of a market," he said. "Some are more serious The Carolina microwave arrangement has been so successful it news markets than others. It's a question of benefits versus cost. If it forced rival stations to begin thinking in regional terms themselves. makes you a better news organization, it can be cost -effective." One competitor, Jefferson- Pilot's WBTV(TV) Charlotte, fought back While many things may account for broadcasters, slow move into in late 1984 by becoming one of the first members of Conus Commu- satellite newsgathering and regional networking, one important fac- nications, Hubbard Communications' national partnership of sta- tor could be the establishment of daily regional news feeds to affili- tions with satellite newsgathering capabilities. ates of two networks, ABC and CBS. "The networks have filled a Since then, according to WBTV news director Bill Foy, four other void which would have been filled by stations" if networks hadn' Carolina stations have joined Conus, and now work together on special events such as the November elections, when the stations had live satellite reports from four locations in both North and South Carolina. The new logistics of sharing Another regional network,this one using only microwave technology, is the New England News Exchange. According to Jeff Rosser, One unresolved complexity of station -to- station regional vice president of news at WNEV-TV Boston, the three- year-old ex- news exchanges is the delicate subject of crossing network change joins eight TV stations in six New England states, a dozen affiliation lines to work with preferred news partners in other radio stations, and three bureaus outside Boston operating from markets. The practice, a fairly infrequent occurrence in the regional newspapers and serving as the site of microwave relays that past, is becoming far more common as stations with Ku- link the network. band satellite trucks realize their ability to send and receive The exclusive arrangement among the stations makes stories to and from practically any point in the country. available to each member daily, including live reports each night One broadcaster, CBS affiliate WBTV(rv) Charlotte, N.C., is a from the three bureau locations. Member stations probably air be- member of the satellite news exchange Conus and so sends 10 tween eight and stories from the exchange each week, Rosser its feeds to other Conus stations, including WRAL-TV Raleigh, said. N.C., also a CBS affiliate. The only problem: WRAL-TV is also a Although Rosser believes satellite trucks are not necessarily more member of the Carolina News Network, a rival microwave efficient than microwave, which can work at a "fraction of the cost," news exchange with a partner in Charlotte, ABC affiliate he acknowledged that WNEV-TV will join Boston competitors wCVe- WSOC -Tv Tvand WBZ -TV in buying a satellite news van. The truck will be used to fill "holes" in the station's microwave coverage area and allow it, "Cross-affiliations get very complex in certain situations," Rosser added, to tie in with other satellite news stations around the said Bill Foy, vary news director. "lt creates a whole new set region and the country. of problems, makes for strange partners and [changes] es- That microwave networking may not provide enough of a com- tablished relationships." petitive edge is also clear to others, including WFAA -TV's Marty He added: "But it's worth it because we never want to close Haag. The Dallas news director recalled there have been microwave an avenue for news. I don't care where it comes from as long capabilities in the eastern part of his state since the late 1970's, as I get it. Just so we don't get shut out." helping to feed stories out of major population centers such as Hous- Another broadcaster who has stepped over affiliate lines in ton, San Antonio, Corpus Christi and Dallas. using his satellite news truck is John Spain, news director at In the western part of the state, however, the great distances could WBRZ(TV) Baton Rouge. "The problem is complex and sensi- not be overcome by microwave, and it took new mobile satellite tive. We feared it would come with the emergence of the technology during the recent elections, for example, to enable the [satellite newsgathering] technology We need a mature un- station to follow political candidates across the state and provide live derstanding that we will look out for ourselves to a degree, feeds. help friends to a degree, but that concrete 'will only trade with For far-flung group -owned stations, as well, satellite newsgather- you' relationships are gone. There will be swapping with two ing may far outdo microwave in fostering news -sharing arrange- stations in the same market or on major breaking stories, you ments. Among Hearst TV stations, five of which have SNV's, the may even see the same pictures on all three stations. These trucks have fostered a "significant increase" in sharing where little problems will be more and more, not less and less." had been evident before, said WTAE-TV'S Rovitto. But for some others, particularly in large markets with already

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'NV OVERNIGHT SHARES WHERE AVAILABLE. NUMBER OF WEEKS VARY BY MARKET. SEASON TO DATE 9/15 10/20 STATE OF THE ART: JOURNALISM filled it, said John Spain. ing news pieces that appear on the feed, as well as the large volume of According to Don Dunphy. ABC News vice president of affiliate material stations must screen. Perhaps the most common gripe is that services, the network began its C -band NewsOne regional feed sys- the regions simply encompass too large an area, so that the majority tem in the Southwest in 1985, later rolling out daily 4 -7 p.m. feeds in of stories fall well outside most stations' regional interests. the Pacific, mountain, Northeast, Midwest and Southeast regions, "We've had a little bit [of comment] on having smaller regionals," with all operational by last July. Some 150 to 170 stories are carried ABC's Dunphy said. "The Southeast is a good example. Its so huge on all the regional feeds each day, Dunphy added. a region, trying to satisfy a region from Virginia to Florida and The CBS regional experiment, according to Bob Homer, CBS Mississippi is difficult, so we compromise. But the cost of creating vice president of affiliate services, also began in the Southwest two - 50 of these things is prohibitive." and-a- half -years ago, followed by C -band regional feeds in the NBC has taken a different approach to its news feed structure, Southeast, West, Midwest and Mideast and Northeast, with all feeds concentrating on its "A" national news feed and using the flexibility operational by last June. Between 100 and 120 stories per day go out of its Ku -band satellite interconnect system (it's the only one of the on regional feeds at 4:30 -5:30 p.m. and 10 -10:30 p.m. local time. three commercial networks so far to have a fully operational satellite For some affiliates, these services have become essential elements interconnect) to make time on two transponders available 24 hours a of daily news programing. At CBS affiliate wcrv(rv) in the 130th day to stations for their own activities. market, Tallahassee, Fla., news managing editor Terri VanHouse According to Jo Moring, NBC's vice president of affiliate news called the network regional feed "vital." She added that we are a services, the network "dabbled" in regional feeds in Texas for two state capital, so it's easy to be overcome with political news. [The years but ended the experiment last April "on the theory that news is feed] keeps us in touch with the rest of the state." not based on geography .... Using a regional is more of a limiting Even larger- market stations, such as ABC affiliate WTAE -TV Pitts- factor than an enabling one." burgh, use network regional feeds as much as Conus feeds. Another The network, she added, was not overwhelmed by pressure for the NewsOne user, Haag of WFAA -TV, has been using Southwest regional regional feeds by affiliates, who were more interested in being as- feed material since 1985 and said ABC stations in the Southwest are sured they could themselves feed from anywhere in the country "quite pleased" with the service. using the network's Skycom Ku -band satellite newsgathering pro- Limitations to the network regionals are seen by other news direc- gram. tors, however, with complaints over the large number of nonbreak- Moring acknowledged, however, that there are a number of NBC

The satellite newsgatherers

The 78 stations listed below are those U.S. broadcasters that Network's satellite cooperative, and a regional satellite cooper- have, or are about to obtain, mobile Ku -band satellite newsgath- ative, Florida News Network. ering vehicles. The majority are top 100 market network affili- The stations are listed alphabetically by state and include ates, split between NBC affiliates, with 26, ABC, 22 and CBS, 22, network affiliation and membership in any satellite news cooper- and one independent. Another five NBC owned stations have ative. Those marked with an asterisk are awaiting delivery of the trucks, as do two ABC -owned stations. More than half, 40, their vehicles. are also members of Conus, the Hubbard Broadcasting -owned Several stations, listed separately below, share the Ku -band satellite news cooperative. Others are members of Cable News mobile uplinks.

Arizona Kansas Ohio KPNX -1V Mesa NBC KAKE -N Wichita ABC WKRC -TV Cincinnati ABC KTVK(W) Phoenix ABC (Conus) WKYC -TV Cleveland NBC O&O KTSP -TV Phoenix CBS Louisiana WBNS -TV Columbus CBS (CNN) California WBRZ(TV) Baton Rouge ABC (Conus) WDTN(TV) Dayton ABC (Conus) KNBC(TV) Los Angeles NBC O &0 WDSU -N New Orleans NBC (CNN) WVUE(TV) New Orleans ABC (Conus) Oklahoma KCRA -TV Sacramento NBC (CNN) KW1V(TV) Oklahoma City CBS (Conus) WWL -TV New Orleans CBS KTXL(TV) Sacramento Ind. (Conus) Pennsylvania NBC KRON -TV San Francisco (Conus) Maryland WTAE -TV Pittsburgh ABC (Conus) Colorado WEAL -TV Baltimore CBS (Conus) South Carolina KCNC -TV Denver NBC (Conus) WMAR -TV Baltimore NBC WCSC -TV Charleston CBS (Conus) KUSA -TV Denver ABC Massachusetts South Dakota Connecticut KELO -TV Sioux Falls CBS' (Conus) WFSB(TV) Hartford CBS WBZ -TV Boston NBC WCVB -TV Boston ABC (Conus) Tennessee Washington WTVF(TV) Nashville CBS (Conus) WJLA -TV VVashington ABC (Conus) Michigan Texas WRC -TV Washington NBC O &O NBC WDIV(TV) Detroit (CNN) WFAA -TV Dallas ABC WUSA(TV) Washington CBS ABC WXYZ -N Detroit (Conus) KPRC -TV Houston NBC (Conus) Florida KTRK -TV Houston ABC O &O WESH -N Daytona Beach NBC (Conus) Minnesota KSTP -TV Minneapolis -St. Paul ABC (Conus) KENS -TV San Antonio CBS WTVX(TV) Fort Pierce CBS (Conus) KSAT-TV San Antonio ABC (Conus) WJKS -W Jacksonville NBC (Conus) WCCO -TV Minneapolis -St. Paul CBS (CNN) WJXT(W) Jacksonville CBS (CNN, Fla. N.N.) Uth WPLG(W) Miami ABC (Fla. N.N.) Mississippi KSL-TV Salt Lake City CBS (CNN) Jackson CBS (Conus) WSVN TV) Miami NBC WJTV(TV) KUTV(TV) Salt Lake City NBC (Conus) WTVJ( ) Miami CBS (CNN, Conus) Missouri Washington WFW(TV) Orlando ABC (Fla. N.N.) KCTV(N) Kansas City CBS KOMO-TV Seattle' ABC (Conus) WISP -N Tampa ABC (Fla. N.N.) KMBC -TV Kansas City ABC (Conus) Wisconsin WTVT(TV) Tampa CBS (Conus) WDAF -N Kansas City NBC WISN -TV Milwaukee ABC (Conus) WXFL(TV) Tampa NBC Nebraska Georgia WOWT(TV) Omaha NBC (Conus) WXIA -TV Atlanta NBC WSA/-TV Savannah NBC (Conus) New Mexico Stations sharing vehicles Illinois KOB- TVAlbuquerque NBC (Conus) KYW-TV Philadelphia NBC; KDKA -TV Pittsburgh CBS, and WJZ -TV ABC WLS -TV Chicago ABC O &0 New York Baltimore KSNT(TV) Kan. NBC (Conus); WMAO -TV Chicago NBC O &O WNBC-TV New York NBC' 0 &O Topeka, KSNW(TV) Wichita, Kan. NBC (Conus), and Indiana North Carolina KSNF(TV) Joplin, Mo. NBC (Conus) WRTV(TV) Indianapolis ABC (Conus) WBTV(TV) Charlotte CBS (Conus) WXll (N) Winston- Salem, N.C. NBC (Conus); WTHR(W) Indianapolis NBC (CNN) WRAL -TV Raleigh CBS (Conus) WYFF-TV Greenville, S.C. NBC (Conus)

Broadcasting Dec 8 1986 CA soup. STATE OF THE ART. JOURNALISM affiliates who would like the network to do regional feeds-"primar- think we thought we'd be doing as much as we are. Essentially, large ily small markets looking for more material," rather than larger - markets are relying on us to help collect elements of different sto- market stations which she said prefer the network's ad -hoc time ries." "It's the most popular thing we do," said CBS's Horner. "It's arrangements. possible in 1987 we'll use more [satellite] time to do those." "Those who use the material the least -large markets -wind up WBttz's Spain also believes the network regional feeds may gain carrying the burden for the rest," Moring said of regional feeds. by not having "so much news coming to me," but by being more "We're not writing off those [smaller] markets, but we had to come flexible with satellite time. "Give me 25 fewer stories and instead up with a system that would accommodate everyone." give me time to get stories sent from another station," he said. But in those states where there is real interest in an exchange, "Allow affiliates to do more themselves." NBC's Skycom can be used to provide ad -hoc regional exchanges, But, Spain added, "this is a transition phase" for regional televi- Moring said. One example is NBC's network of 41 portable uplink sion newsgathering. "We've set up the feeds, but they may be differ- packages (which quickly convert station downlinks into transmit ent three or four years from now. We have to refine and grow." facilities) now operating from a large number of state capital affili- Horner agreed: "I don't think anybody's said the regionals are the ates. The network would also be willing to provide blocks of satellite only thing we want to do. In 1985 -86 there's been an explosion of time to stations in state or regional cooperatives that want to organize material, regional, national feeds, Ku -band satellite services. In and run daily exchanges, Moring said. 1987 I expect to see a shakedown. The ability to provide such special request satellite interchanges, "Stations are in the stage of asking: 'How do I really want to use or unilaterals, among stations has already shown itself to be an this,' " Horner added. "Local stations are still very individualistic important element of the network regional satellite exchanges. they're not to be told what's important. But they're glad to see the According to ABC's Dunphy, "Twenty -five percent of the stories networks more aggressive and offering a broader menu so they can are special requests for information pertinent for affiliates. 1 don't take their pick."

A treatise on the network news Network television is changing, prodded by the development of Several panelists questioned the credentials of local news- the new technology, increased news from local stations and a men who serve as anchors. In this connection, journalist Tony growing concern among management with escalating costs. Schwartz, who served as moderator, brought up a survey con- Network television news clearly was on the hot seat two weeks ducted among local anchormen who were asked to identify five ago as a cadre of news specialists discussed the vulnerability of figures active in foreign affairs. Schwartz said virtually all scored network TV news during a symposium at the annual fall meeting poorly. in New York of the Columbia University journalism alumni. In reply to a question, Sauter said that responsible local own- Network news was criticized for injecting entertainment into ership is concerned about the expertise of local anchors in the formula. It was blasted for coverage stressing the ordinary national and international issues. Sauter ventured that many and sensational but shying away from controversial and intellec- viewers were not similarly concerned but did want anchors to be tual topics. And it was scolded for the tendency in recent credible. months to cut staffs and resources and pay sharp attention to Konner questioned Sauter's statement dealing with local man- the bottom line. agement's interest in local news quality. She felt that in many One panelist, Neil Postman, professor of communications at instances television news management is subservient to the New York University, set the critical tone of the meeting when he bottom line. said: "In television, what we know as news exists only when Fred W. Friendly, Edward R. Murrow Professor at Columbia there is film available. Otherwise it's not news. Television is rede- University, made a plea for a one -hour network news program. fining the meaning of news." He said the present 30- minute news programs that are really Van Gordon Sauter, former president of CBS News, took on only 22 minutes long are inadequate. Friendly, on several occa- the question of adding information to news and concluded that sions, said network journalism was motivated by integrity to a network TV news is not infused with entertainment values. "A greater extent in its earlier days. He invoked the name of his problem is that many people don't understand the stories," close associate, Murrow, a legendary CBS News correspon- Sauter maintained. "I approve of any technique that enables us dent. to communicate better with our viewers." Friedman of NBC was rankled by these remarks, and at one

Sauter cited the existence of a six -tier information system point interjected: "I have great respect for Ed Murrow, but I consisting of radio, TV, newspapers, newsmagazines, monthly remember he also starred in an entertainment show called Per- magazines and books. He acknowledged that in this information son to Person." Friedman also directed another unfriendly corn - grouping, TV is not equipped to be a main source of news. ment to Friendly: "Talk about corporate influence. It has always Joan Konner, president of Public Affairs Television Inc. and existed. I remember well that Walter Cronkite was dropped by senior executive producer at wNET(TV) New York, agreed with CBS as one of the anchormen for the 1964 convention because Sauter's assessment that network news should be made easier of corporate pressure." to understand, including the use of charts and graphics. But she Friendly accepted the criticism and explained: "I have to take criticized networks for "ignoring a good deal of news that could the blame for that. That was a suggestion from Bill Paley (CBS

be covered and isn't." board chairman). I should have resisted. Blame me." Several panelists lamented the financial squeeze on networks Burton Benjamin, a former CBS news producer and now a that has resulted in cuts in staffs and, in the view of some news senior fellow at the Gannett Center for Media Studies, decried specialists, a subsequent reduction in quality. Steve Friedman, the subject matter of network TV documentaries and special executive producer of NBC -TV's Today show, took up the cud- reports. He claimed networks are more likely to produce pro- gels for the networks. graming dealing with crack rather than more complex topics like

"News has become an expensive proposition," he said, "and I arms control. Sauter, however, disagreed with that contention. would estimate that it costs the three networks and the Cable Panelists were asked to name a project they would undertake News Network about $900 million a year. The costs have been if they were the executive in charge of one of the TV networks. driven up by the cost of the technological equipment we need. The replies included closer cooperation between network and The coverage has made television the medium most people local affiliates in news, a one -hour news program and a "vital" want, although I do not say TV is the main provider of news." magazine show in prime time.

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He,s,x1,s a regslerea trademark W Xllershel Fooös Corporalcn STATE OF THE ART: JOURNALISM The coming -on -strong of network TV news

Given all the talk about-and activity concerning- alternatives to the conventional network news services, the editors might have expected a more defensive stance than they encountered in this interview with two of the three major network news presidents. (On hand: Larry Grossman of NBC News and Howard Stringer of CBS News. Absent: Roone Arledge of ABC News, sidelined at the last minute by a cold.) What they heard, instead, was an unequivocal assertion, not only of network news's viability, but of its enlarging influence and reach in all parts of the broadcast day. From where these two stand, the past has only been prologue.

What do you think television network news will look like 10 years broadcasts. We're starting a financial series. from now? And prime time as well; all of us have a series going in prime time. Grossman: Bottom line, I think it will not look very different from So I think you will see more time devoted to so- called news and what it is now. You will see, I believe, a rather significant expansion information programing on the network, and I think you will see the in network news, as is already going on-not into an hour evening programs not looking awfully different from what they look like news but into other time periods. Sundays. Saturdays. As we are now, except perhaps to continue the evolutionary trend that you're expanding with the Today Show, and as ABC has done with Night - seeing in terms of each of our nightly news doing more in- depth, line. I think others of us will come even later, late night-perhaps perspective, conceptual reporting in addition to headline reporting. after Letterman on NBC. Midday is another opportunity, as you're And we're relying increasingly on the local news preceding nightly seeing more and more stations doing news, a logical place to follow news to provide the top -rung headline service. for a half hour. And early in the morning with differing kinds of I think there will be an increasing sharing between affiliates and

Broadcasting Dec 8 1986

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networks, so that you get stronger and more sophisticated and better expansion of news is also the nature of our society. It's a white collar, journalistic local news married with a kind of national and interna- communications dominated society and economy and therefore I tional news that we provide, so I think it will be a healthier diversity think the kind of material that we tend to present would be of greater and healthier dose of news than television has provided before. interest to the public as a general trend than it used to be at a time of a Do you concur in that prediction? blue collar, differently educated kind of society. Stringer: Yes. I think expansion on the fringes of broadcasting that Stringer: Whatever we can say about how well our competition is we've talked about-we have Nightwatch overnight, and the oppo- doing, whether it's independent stations or cable stations, they seem site ends of the day, whether it's a business show early in the morning to be not at all interested in the kind of programing that we do and we or Saturdays and Sundays -is inevitable. But the difficulty with have the resources to do. There's no evidence that HBO has the those time slots is that none is as effective or as exciting as prime remotest interest in public affairs programs, or the Fox network or time, and the challenge of the next decade may well be how much we Showtime. It's all very marginal. It's mostly semi -infotainment kinds can make inroads into prime time as the general ratings of the of documentaries. And that's true on the independent stations. So network come down somewhat, and they have been eroding at a few that we have with our skills and backgrounds in the news divisions percent a year. The costs of documentaries or the costs of public all the ability and scope of talent to do almost anything in prime time affairs series or the costs of travel or the costs of almost any kind of provided that there is some significant opportunity for it to succeed prime time news -information programing are clearly much cheaper and grow. and the ratings not that bad. What Is the reason for this new news There have been, for instance, a fair number of documentaries this success of product in prime time? Why does It look so much better than it did? year that have gotten 20 shares. That stops people dead in their tracks who normally say: "Well, we won't have any documentaries on the Stringer: I'm not sure. I think it's a question of the skills that 60 air because they are traditionally low rated." I mean. the crack Minutes started being translated into most of the magazine shows and knowing better how to pace broadcasts, and edit broadcasts, and use all the graphic machinery and so forth.

So it's because of an enhanced product, not because the entertainment shows are down and you look better by comparison? Stringer: It's a little of both. Over the last six years there has been a decline in total network audience. Hopefully, it's stopping and it's hard to believe that there's going to be any further erosion, given the type of competition. It's reached a level at which we can compete again, and you'd have to say that the driving force behind that is the cost of our programing versus the cost of Hollywood programing.

If I had to put a word to Larry Grossman's vision for the future, it would be "volume." It had to do with the volume of news, not necessarily the character of the news itself. Is that also how you feel, or do you have another vision of the future? Stringer: Well, if you look to the total hours that CBS News does, it's much greater than NBC's -but that's because of Nightwatch. I don't special with its 29 share [the two -hour 24 Hours on Crack Street) think I want to turn to Larry and say, "We're doing much better than again raises questions about what belongs in prime time, and the old you because of Nightwatch," because Nightwatch is essentially a talk truisms are under attack. They're under attack creatively because show that's on three hours a night, five nights a week, so it drives up we're more sophisticated in our use of the medium, and they're the volume of our hours. under attack financially because they very don't cost much. The The fringe programing is fine, but it isn't what gets your talent crack special was $200,000 an hour for a total of $400,000, which is excited; it isn't what gets the producers and the reporters excited. I truly cost -effective. We're doing it with 1986 and West 57th and so mean, they want to get into that part of the day where there's a real forth. audience. Everything else is fine. I'm all for business shows and If we can find inroads into prime time to do something that is health shows and specialist shows, but they are in the wrong end of dynamic and interesting and occasionally controversial and differ- the day a lot of the time. I'd like to have a sort of two -pronged attack the ent, then normal criteria for that broadcast or program's survival on air time, and not get out of prime time. is going out the window. I mean, Our World on ABC is an interesting concept with a microscopic share at 8 o'clock against Cosby which If I could follow up on something you mentioned earlier, Howard, and would normally have doomed it right off the bat five years ago. Well, that is infotainment. Have the networks come to learn that in order for I don't think any of our programing from the news divisions in the news programing to be successful in prime time it has to be as evening are necessarily going to be shot down over the next decade. entertaining as it is informative. and if so, is that essentially why Either for cost reasons or for ratings reasons, as those ratings come we've seen the emergence of prime time magazines and a corre- down. It's up to us to take advantage of the moments when they're sponding decline of documentaries? offered to us. Stringer: That's a tricky question. I think you need a blend of almost The only downside, as is true for 1986 or West 57th or any current everything you do. I think if you automatically assume that informa- affairs show, is that it takes time to build an audience. got to You've tion of a serious nature isn't going to succeed in prime time, then the leave it in there. There was a temptation, five six years if or ago, that wish becomes father to the thought. it has low ratings, it's gone. In six or eight weeks, and so forth. I We can usually tell with a documentary what its ratings are going think we can reshape the look of prime time news as long as every- to be. It was obviously not a surprise that Crack Street was going to body has patience. have a large audience. It's on drugs, it's topical, it's timely. If you Grossman: I would agree with that analysis except for one amend- look at the history of documentaries all the way back, the high rated ment. I think we've seen at NBC that the ratings are not really ones are not necessarily the best. Quality and quantity aren't neces- declining and, in fact, have gone up considerably. And I'm not sure sarily one and the same. that the network shares will continue to decline at all; in fact, I think But my point is that if you blend them somewhat, you blur the they'll go the other way, provided the programing is sufficiently problem of ratings and you can occasionally get ratings behind you. exciting and compelling. But I think that what is driving the potential We have to do both. You can't take the deficit and turn it into an

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'Determined by Lohnes and Culver, consulting engineers A CBS AF F R MAIF HOW DO YOU SERVE THE PUBLIC WHEN YOU CAN'T PLEASE EVERYBODY? There are a lot of people out there, with diverse interests. You can't always offer what each person wants. But people need to know Evansville, Indiana you're doing the best job possible, to be the Katz best at what you do. WREX TV Rockford, Illinois Pride in your work shows respect for Blair the people you serve. KODE TV Joplin, That's what the Gilmore stations are Missouri all about. Seltel WLVE FM Miami Beach, Florida Torbet

WIVY FM Jacksonville, Florida THE GILMORE Torbet WSVA BROADCASTING CORPORATION Harrisonburg, -,, It's a Gilmore station -that makes the difference. Virginia WOPO FM- Corporate Offices: Harrisonburg 162 East Michigan Ave., Kalamazoo, MI 49007 Virginia C O M M I T T E D T O T H E F I R S T A M E N D M E N T & T H E F I F T H E S T A T E atomism)

What's the hurry? has been hearing the KHJ -TV- Fidelity case may disagree, but lawyers for the transfer applicants went to intricate lengths to comply A three -dollar gadget has become a billion -dollar issue in the with the law and rules that were written to discourage competing cable and broadcast television businesses. It is the A/B switch applicants from going after licensees in pursuit of big -money that the FCC has ordered cable systems to offer all subscribers as settlements and to prevent challenged licensees from selling out part of the new must -carry rules. of their predicaments at large capital gains. The same law and The A/B switch enables cable subscribers to choose between rules, as has been noted here before, state that settlements must cable and off- the -air signal delivery (assuming they also have also serve the public interest. antennas that take signals off the air). Sounds simple enough: an Off the top, it is silly to surmise that Fidelity has been paying inexpensive way to assure consumer choice, the ideal of the lawyers for 20 years to rig a deal with RKO. It wanted the station marketplace. That's what advocates of the A/B switch at the FCC and must have thought it had at least a gambler's chance to get it had in mind when they hit upon the switch as the way to get by FCC action. The $95 million it is to get from Westinghouse around a court decision throwing out earlier must -carry rules as would no doubt exceed its out -of- pocket costs of litigation, but unconstitutional restrictions on cable operations. As explained the agreement will hardly induce others to undertake challenges last week by Jim McKinney, the FCC's Mass Media Bureau chief on the slim chance of settlement 20 years later in life. (see page 49), "We will no longer justify imposing must -carry The $212 million RKO is to get from Westinghouse would obligations on the basis of 'protecting' local broadcasters...On have popped an eye or two before the bull market in VHF stations the contrary the stated federal interest in adopting these rules is to took over. It is a sum far less than half that paid for the last facilitate competition by maximizing viewer programing independent VHF to trade in Los Angeles. The FCC rule of choices." The switch is there to maximize choice, and how can thumb on distress -sale ceilings is three -fourths of market price. the courts say that offends the Constitution? As for the public interest, it is, as this page has said, obvious. Whatever the courts may say, the cable industry sees the switch What is proposed is a transfer of a major- market television station as an abomination. The device is undependable, causes trouble, from a licensee that has been under fire for 20 years, through a would probably be unused and would be a $1.4 billion expense of challenger with no broadcast record whatever, to a true broadcast- doubtful if any value, according to the National Cable Television ing pioneer with a 66 -year record of unblemished service. Association, which will do what it can to get the rules modified, Next case. withdrawn or killed by the courts. Broadcasters see the switch as a bargaining chip. They will side with cable against the switch if Matter of balance cable sides with them on modifications of some other features of the new rules, and here we go again in another round of cable - There is good advice for both television network and affiliate broadcast negotiations, with divisions in both camps. newsgatherers in the collective wisdom imparted from both ele- Individual cable interests have already asked the FCC to stay ments in this issue's report on the state of broadcast journalism. its new rules. Others are preparing to appeal to the courts. Broad- The current ship of that state is the satellite, whose presence -no casters, for their own reasons, may join. news here -has forever changed the way the world gathers and It is altogether possible that the financial and technical com- disseminates its information. plexities of A/B switch installation were understudied by an FCC The advice to the networks: Maintain their commitment to a that was desperate to find a way to write must -carry rules without strong news presence. While affiliates still look to the networks losing again to the Constitution and the courts. Why not a stay of for most national and international news, there are now numerous reasonable length to appraise the real -world consequences of this competitors in that supply chain-regional news services, ad hoc action? cooperatives -and networks must be sensitive to the concerns of affiliate partners with increasing news sophistication or risk de- Do it now fections to an a la carte news menu. The advice to stations: Guard against allowing the satellite's Jim McKinney, the FCC's Mass Media Bureau chief, has recom- ubiquitousness to supplant news judgment. Because a venue is mended that the FCC act without delay on the proposed settle- now reachable does not presuppose that there is something news- ment of the challenge to RKO's KHJ -TV Los Angeles (BROAD- worthy there. CASTING, Dec. 1). He says the suspension of action on the The trick is to keep on truckin', but sensibly. imaginatively crafted transfer of KHJ -TV through Fidelity Televi- sion, which has been competing with RKO for the station's license for 20 years, and into the portfolio of Westinghouse Broad- casting is a deterrent to settlements of challenges to RKO's 13 other licenses, as invited by the FCC last September. McKinney is in a somewhat awkward position here. As Mass Media Bureau chief, he advised the FCC last April that the KHJ - TV transfer, as presented, would violate the law and FCC rules. Now, presiding over all RKO settlement negotiations as "media- tor /facilitator" -yes, Virginia, they talk that way in Washing - ton-he is urging the FCC to take action, although carefully refraining from suggesting what kind of action to take. This page will be less reticent. The FCC should approve the KHI -TV sale on its own merits, no matter what bearing its action Drawn for BROAIX'AsTING by Jack Schmidt may have on the other RKO negotiations. "It's the boss. He says the next time you say the ball is on the Some FCC lawyers and the FCC administrative law judge who 60 -yard line, you're fired."

Broadcasting Dec 8 1986 one o $18 million. "This acquisition," said Westwood One Chairman week that Norm Pattiz, "provides us with more of the essential resources that Federal district court judge Eugene Lynch ruled last in network radio and, at to award only will be necessary for our continued growth process by which three California communities sought the same time, gives us the opportunity to be even more involved is unconstitutional. In suit brought by Century one cable franchise with two of our key constituencies: radio and the music industry." cable operator who refused to participate in Federal Inc., would -be Deal is expected to close in early January. Separately, Pattiz has process, Lynch ruled that disruption to "public domain" caused by vice president and not "justify the sup- named Bill Battison, Westwood's executive installing more than one cable system does president. Battison, who will also to which the munici- chief financial officer, company pression of all cable speakers except the one fills position which has been He also said "because cable continue as chief financial officer, palities grant permission to speak." vacant since Arthur Levine left post on May 31. television is more closely analogous to newspapers than the broadcast media, the fact that the cable television market in a proposed service area is a natural monopoly does not justify greater govern- Barden Cablevision has signed six -year, $22 million deal for con- mental regulation of cable operators than would otherwise be verter- decoders from Oak Communications. Barden will use 200,000 allowed under the First Amendment." second generation Sigma converters for cable TV system under construction in Detroit.

claims in CBS suit against Ziff Corp. was upheld Dismissal of several Irwin Segelstein, vice chairman of NBC since 1981, last week an- by New York state appellate court last week Charges dismissed network president, Robert had been nounced plans to retire. At request of included those of fraud and misrepresentation which who is 61, will remain in his post until next company's million Wright, Segelstein, filed by CBS in May of 1985 regarding $362.5 when he will launch new career in program production. He -Davis CBS said it would pursue other spring, purchase of Ziff Publishing. will remain consultant to network perhaps into 1988. He joined breach of contract and breach of warranty charges. including NBC in 1976 as executive VP of programing and subsequently been left standing by lower court. claims, which had served as head of television network and owned stations division o O CBS renewed its commitment to radio rep business during CBS/ Cable News Network has assigned European marketing effort to Broadcast Group staff meeting last week, "putting to rest" recently Terry McGuirk, Turner Broadcast System vice president, TBS head surfaced reports that unit, CBS Radio Representatives, may soon Ted Turner announced last Thursday. McGuirk will run new Lon- be sold, said CBS spokesman. "We have absolutely no intention of don -based CNN International Sales subsidiary, which is separate leaving the rep business. It's in our 1987 plans," spokesman said. from MGM library European sales effort, out of his Atlanta office and retain current responsibilities as president of Turner Cable Network Sales. Previous European marketing head for CNN. not renew its exclusive NBC News confirmed last week it would Charles Bonan, left company earleir this fall ( "Closed Circuit," Nov. production agreement with former news pre:; :c.:, _ Reuven Frank. 17). Frank's company, Formerly Inc., produced several documentaries for NBC News under exclusive two -year pact, set to expire in network spokeswoman said news division Robert Preston Tisch, postmaster general, agreed to give up voting March. However, he would would to do business with Frank on project -by- project seat on Loews Corp. board of directors, with expectation continue made to avoid conflict basis. He set up Formerly Inc. two years ago after retiring as become nonvoting member. Decision was 24.9% of CBS. president of news division. of interest. Loews owns

Instrument declares war. Calling it "outright fraud." Larry Speakes, who took over as White House spokesman in after- General Corp. week warned con- math of attempt on life of President Reagan in March 1981, an- General Instrument executives last nounced his resignation last week, in midst of uproar over revela- sumers about "pirated" VideoCipher II satellite descramblers. tions of arms sales to Iran and diversion of profits from those sales "Consumers are being victimized right now by unscrupulous to anti -Sandinista rebels in Nicaragua. Speakes, 47, who will be- people and organizations selling purported fixes to VideoCipher come senior VP for communications for Merrill Lynch & Co., said R descramblers which are claimed to break the security of our he will remain in his White House post until Feb. 1. VideoCipher II system," said J. Lawrence Dunham, executive vice president and general manager of the division. Dunham said at a press conference during last week's West - Museum of Broadcasting will move in about three years) to new em Cable Show: "Our investigation of these products shows building to be designed by architect Philip Johnson on piece of many are outright frauds. In all other cases, attacks we have property donated to museum by William Paley, founding chairman seen have been anticipated and can be controlled through mul- of CBS Inc., and chairman of MB board of trustees. Property, tiple levels of security measures available to render these so- located near CBS's "Black Rock" headquarters on New York's W. called pirate descramblers useless.'. 52d St., is valued at approximately $12 million. Total cost of new The company puts its authorized scrambler chips on different building, including land, is about $40 million. Each of three net- scrambler bands, he said, rendering the pirated descramblers works has agreed to kick in $2.5 million, leaving little more than useless. $20 million to be raised. Among those leading effort to raise bal- Dunham admitted the problem is widespread, saying "every- ance will be former RCA Chairman Thornton Bradshaw, MCA one and their brother seems to be trying to defeat the system." Grant Tin- President Sidney Sheinberg and former NBC Chairman He said company officials were distressed by recent reports of the importance of this ker. Said Paley last week: "Because that bootleg chips were selling for $4.000. mission, the museum trustees are very hopeful that the remaining "Today, due to the uproar, we are putting the makers of these necessary funding will be achieved without undue delay." New alert," he said. The company is undertaking MB building will have almost four times space of current facility on descramblers on which Dunham would not disclose. W. 53d St., some of which will be leased to other commercial users. new security measures, o GI, he said, will also take legal action against the makers of the illegal devices, which are believed to be coming from for- descrambler is the industry stan- One Inc., Culver City, Calif. -based network radio com- eign sources. The company's Westwood dish own- pany which owns Mutual Broadcasting System, has entered into dard used by cable television operators and satellite agreement to acquire industry trade Radio & Records from Harte- ers to descramble authorized programing. Hanks Communications. Purchase once is reported to be around

Broadcasting17 Dec 8 1986 Unol 2301@q

First reading on revamped Thursday lineups for NBC and CBS is in. George Shannon, who moved over to become VP, facilities plan- Last week, new half -hour version of Twilight Zone at 8 p.m. aver- ning, CBG, reporting to group executive VP, Thomas Leahy aged 8.8/13, no competition for Cosby, which averaged 38.6/57. (BROADCASTING, July 7). At time, COE was reorganized by regions Simon & Simon in its new time period, 8:30 -9:30 p.m., averaged of country, with each region head reporting to group executive VP, 12.4/18, no competition for Family Ties which had best rating /share Neal Pilson. But last week, Pilson named one of those region ever with 36.4/54, and Cheers, which had 28.4/42. At 9:30, CBS's heads, Jim McKenna, senior VP, COE. McKenna had been VP/ Designing Women, in new Thursday slot, averaged 11.7/18, com- general manager, operations, East Coast. Prior to that he was VP/ petitive with ABC's Colbys which averaged 12.1/18 at 9 -10 p.m. general manager, CBS Sports. All operating units within division Designing had been averaging 28 share on Mondays. At 10 p.m., will report to McKenna, who will continue to report to Pilson. L.A. Law, making first Thursday appearance, won rating battle McKenna's old COE position, and similar position on West Coast, with 17.1 /28, beating Knots Landing, which did 16.7/28, and are being eliminated. Bob Norvet, presently VP, general manager, 20/20, which averaged 13.7/23. NBC did not fare so well with its West Coast operations, will retire at end of this month. Source said move of Hill Street Blues to Tuesday to face ABC's Moonlighting. Hill that had been Norvet's intention for some time and that his is not Street fell 10 share points from what it had been averaging on forced retirement. No other other position reductions at COE are Tuesdays, to 13.3/19. Moonlighting averaged 20/29. CBS Tuesday expected, source said. Movie at 9 -10 p.m. averaged 9.6/14. o National Amusements Inc. indicated possibility it would increase stake in Viacom International beyond 25% it is currently allowed. Fil- House Copyright Subcommittee Chairman Robert Kastenmeier (D- Wis.) announced during Western Cable Show last week that ing, made last week, reportedly said Dedham, Mass. -based the- he is ater owner had recently purchased additional shares at prices reintroducing legislation next year to enable satellite carriers to mar- between $39.50 and $41.75, raising ownership of Viacom stock ket scrambled broadcast signals to nation's two million owners of from 18.3% to 19.8 %. Viacom management's backyard earth stations. However, he added, in effort to mitigate proposed leveraged buyout has been valued on per -share roughly $45. Reason opposition to legislation, he said, new legislation may "be written basis at that National Amusements has yet to approach 25% ceiling it is differently." In last Congress, Kastenmeier offered so-called - super currently permitted by antitrust ruling from Federal Trade station scrambling bill (H.R. 5572), which would have created Com- mission, according to filing, is that Viacom's "poison pill" provi- compulsory copyright license to cover sale of broadcast signals to making it more for - dish owners. But because of stiff opposition from broadcasters, sion- expensive outsider to acquire New York based media company be triggered at 20% proponents of bill couldn't maneuver bill to House floor before -would ownership. Congress adjourned. Broadcaster opposition was aroused by announcement in September of Satellite Broadcast Networks Inc.'s Rainbow Program Enterprises, major cable program and regional plan to put three network affiliates on satellite and sell them as sports distributor, last week announced planned launch of indus- package to dish owners for $50 month. SBN per is going ahead try's first regional 24 -hour cable news service on Dec. 15 ( "Closed with its plans (see "Top of the Week "), believing H.R. 5572 or Circuit," Dec. 1). Long Island -based News 12 service will be headed anything like it is unnecessary. Kastenmeier expressed some by Al Ittelson, former vice president of news for ABC's owned skepticism about SBN's interpretation of existing law. Aside from with $6 million and staff of 100, ac- home satellite legislation, Kastenmeier indicated it was unlikely cording to Marc Lustgarten, Rainbow president and chief execu- any cable copyright legislation would move through his subcom- tive officer. News channel will have potential audience of 500,000 mittee unless it reflected consensus of all affected parties. cable subscribers on eight cable systems. Hubbard Broadcast- ing's Conus Communications satellite news cooperative has also CBS /Broadcast Group announced management reorganization last been selected to provide its national news and occasional local week at its operations and engineering division (COE). In July, COE reports. Service will also have Ku -band satellite newsgathering lost about 200 positions, including post of president, then filled by vehicle. In related news, Cablevision Systems, Woodbury, N.Y. - based MSO, has offered to buy all equity interests of Rainbow Pro- gram Enterprises as well as other interests of Rainbow partners for Mdseason modification. ABC said last week it was cancelling approximately $57 million. the new season one -hour police drama, Heart of the City, with its last broadcast scheduled for Jan. 10. Replacing it on Satur- day nights (9 -10 p.m.), starting Jan. 17, will be a new lighter - Almost lost in attention paid to firing of two top Intelsat officials hearted police drama, Ohara, starring Pat Morita ('Karate Kid "). (see page 52) is item on board of governors' agenda this week The new show is from Warner Bros. Television. ABC also said it involving PanAmerican Satellite Corp.'s proposed separate satel- had ordered additional episodes of two other new season pro - lite system. After months of hard bargaining between representa- grams-Jack & Mike and Starman. According to sources on the tives of U.S. and Intelsat staff, item seems sure to win board producer side, Starman received a full- season renewal, or nine approval. However, uncertainty surrounds some related matters. cumulative economic episodes. The network ordered five episodes of Jack & Mike. One involves staff's recommendation that be to Meanwhile, CBS said last week it was calling up midseason effect of individual systems, like PanAmSat, must considered of impact. That approach, with 5 % -10% diver- replacement, Outlaws, a one -hour time -travel western from determine extent sion of traffic that staff cites as threshold of danger, U.S. says. Universal, to replace the canceled Downtown (BROADCASTING, would virtually rule out any separate systems after PanAmSat. Dec. 1). Outlaws will debut in a two -hour special Sunday, Dec. Another question is date to be set for Extraordinary Assembly of 28, and then move to its regular slot on Saturday, 8-9 p.m., Parties to consider PanAmSat matter, once board acts. U.S., argu- beginning Jan. 3. ing that final clearance must be given as soon as possible to enable On a separate midseason note, ABC said it has ordered epi- PanAmSat to meet June launch date, is urging that EAP be set in sodes of two additional programs for midseason use, including January; Colino had been calling for assembly in March or April. Max Headroom from Lorimar, about the world's first computer - generated TV personality, based on the British television series. Cinemax has just completed a 10- episode run of its own Max Viacom will open sales for The Cosby Show in Cincinnati this week. Headroom series and says it has the exclusive right to Max as a Viacom will close one or two more markets before NATPE conven- "TV talk show host. " ABC has not indicated exactly what role tion. the Max Headroom character will play in its version of the o program. ABC also said it ordered episodes of Mariah State CBS's new comedy, The Cavanaughs, averaged 19.9 rating and 29 Prison from Vista Entertainment in association with New World share for its debut last Monday (Dec. 1) at 9:30 p.m., following Television, also for midseason use. Newhart, which averaged 21.2/31. CBS took night with a 18.8/28, compared to ABC's 16.7/25 and NBC's 14.0/21.

Broadcasting Dec 8 1986 chi t listc_ter3

Jim and friends on variety shows such as Ed Sullivan and Steve Allen and a stint as puppeteers of Jim Henson's first love was not puppetry. It Rowlf, the dog, on the Jimmy Dean Show. was television. The Muppets were born be- The Muppet business burgeoned. The cause they provided the opportunity for a company, then called Muppets Inc., moved high school student with a flair for the cre- to New York in 1961 and became Henson ative and a fascination with television to re- Associates. As the Muppet tribe increased, alize his dream of working in that medium. so did the staff. Joining the Hensons were Today the dream has been made flesh -or puppet creator Dan Sahlin, and writer Jerry more accurately, cloth and foam -and a Juhl. In 1963, Frank Oz joined the group. world of fun made extremely profitable. Henson has said of Oz that he was "probably The Muppet kingdom has grown from a the person most responsible for the Muppets handful of simple figures to a cast of interna- being funny." Henson Associates currently tional stars such as Kermit, Miss Piggy and number about 100. Big Bird. Henson is now president of Hen- JAMES MAURY HENSON- president. Henson In 1969, John Stone of the Children's son Associates and its London counterpart, Associates; b. Sept. 24, 1936, Greenville, Television Workshop, who had worked with Henson International, and his extended fam- Miss.; BA, art, University of Maryland; Henson on a Muppet special, asked Henson ily is busy indeed. created Muppets and puppeteer, wrop -Tv to do the puppet segments of a new chil- There is a pilot for NBC, a Christmas Washington, 1954; producer, Sam & dren's show, Sesame Street. Such characters special that was to air last Saturday (Dec. 6) Friends, wnc -Tv. 1955 -1961, puppeteer, Jimmy as Big Bird, Bert and Ernie and Kermit be- on ABC and the animated Muppet Babies, Dean Show, ABC; guest appearances, came the country's best known preschool produced with Marvel Productions, in its specials commercials, 1966 -1969; puppeteer, teachers. third season on CBS. Fraggle Rock, in its Sesame Street; 1969 -; producer, The In 1975, the Muppets tried to capture a fourth season on HBO, is also syndicated Muppet Show, 1976-1981; present position completely different audience. Henson re- overseas and will be available for U.S. syn- since 1974; m. Jane Anne Nebel, May 28, calls: "We did the first seven shows of Satur- dication in September 1988. The Muppet 1959; children: Lisa, 26; Cheryl, 25; Brian, 23; day Night Live. It wasn't terribly successful. Show, a powerhouse syndication product, is John 22; Heather, 16 It was a matter of trying to develop a writing still going strong. It is currently on 148 U.S. style for the show that wouldn't gel." After stations and it has just been offered for barter "The adult version had Bil Baird as puppe- those seven shows, Henson and crew left for syndication to Superchannel, a new Europe- teer. So they were looking for a kid who was London, where Sir Lew Grade [afterward an satellite channel. Then there is the Mup- a puppeteer." Henson was a kid who wanted elevated to a lordship], head of London's pet's featured role in public television's Sesa- to be on TV, so he became a puppeteer. Associated Television Corp., offered them me Street. Space considerations preclude His success on w'roP -TV led to other local the opportunity to produce the half-hour listing Henson's movie credits or awards. appearances and then to his own show on Muppet Show, in which the U.S. networks Jim Henson speaks gently and without competitor WRC -TV. "They were doing the had shown little interest. embellishment about his success and the local news strip from 11 to 11:30 p.m., It was that show that demonstrated con- growth of his Muppet menagerie; not sur- which was divided into a bunch of short clusively that Henson's troupe appealed to prising from an art major whose forte is the shows and they gave me the last five min- an adult audience. Under the ITC wing, visual and whose element is the unseen nine- utes." The result was Sam & Friends. Those Henson set up production in London, where tenths of the creative iceberg just below the first Muppets-the term a combination of Henson International continues to produce electronic puppet stage. marionette and puppet -were not the devel- new puppets and programs. "TV is a natural for us and the way we first oped personalities now associated with that The timing for the half -hour show was began," says Henson. "The old Punch and troupe. "I started out with a few characters "really good," says Henson "The FCC had Judy booth was a little box that they used to and we lip- synced to novelty records," says just opened up 7:30 to prime time access, carry around mounted on their shoulder. If Henson. "That's basically what Bil Baird limiting network affiliates in the top 50 mar- you think about it, it could be very much like was doing in those days so that's what I kets to three hours of network or off-network a television set. We used the set itself like a decided I would do too." programing between 7 and lI p.m." The puppet stage, with the characters moving in But Henson's attitude toward his craft was show was sold first to the five CBS O &O's free space, framed by the television set. Ev- changing. He was attending the University while at the same time it was running in erything we did was designed for televison." of Maryland, majoring in art and studying England. "Then Lew sold the show around Born in Greenville, Miss., Henson moved puppetry. At first, he says, "I felt it was just the world to approximately 100 countries." to Washington as a teen -ager, and at the same something to do to work my way through Henson's Muppets have been entertaining time became enthralled by television. "The college. After I had been doing it a few the world ever since. enthusiasms that you have when you're an years, I took a trip through Europe and met What's presently in the works at Henson adolescent stay with you," says Henson. His other puppeteers. That was the first time I Associates? The pilot for NBC, The Storytel- adolescence coincided with television's in- realized it could be a serious occupation." ler, was produced last summer in England fancy, which gave him the opportunity to While at college, Henson met Jane Nebel and combines puppetry, prosthetic makeup work, and experiment, in local television. in a puppetry course and they began working and real people. "It's a project that I'm very "In those days they didn't pay a lot of atten- together. One project was a series of com- interested in," says Henson. And, he says, tion to what we did, so we had a pretty free mercials for Wilkins coffee that would gain "we're talking with NBC about doing Frag- hand," says Henson, with no pun intended. the Muppets national exposure. "The com- gle Rock as an animated show." When the Washington CBS affiliate, mercials became very successful so we start- Another area of interest is computer w-toP -TV, put out a call for a young puppe- ed syndicating them around the country to graphics. "We've developed some pretty so- teer, Henson "made some puppets and audi- about a dozen regional sponsors." Their phisticated radio control ways of manipulat- tioned. I had really never known anything partnership was successful in another way; ing images and we'd like to apply those to about puppetry until I started working in it." the two were married in 1959. computer -generated figures," says Henson. The show was a local Saturday morning The popularity of the regional commer- The tools may have changed, but Henson is children's version of CBS's Morning Show. cials led to appearances on the Today show, still experimenting.

Broadcasting Dec 8 1986 Allen Dunkin, director /graphics designer for newscasts. WAX/MTV) Selma, Ala., named to Abe Voron, 68, veteran radio station owner-manager and associ- same position at WBMG(TV) Birmingham, ation executive who most recently was a principal in HVS Partners. Ala. owner of WMNX(FM) Tallahassee, Fla.. and WLVW(FM) Salisbury, Md., Bobby A. Rader, operations supervisor, WETG died of cancer Dec. 2 at Miami Heart Institute, Miami, Fla. Voron was (TV) Greenville, Tenn.. named promotion di- the former executive director and executive vice president, govern- rector. ment relations, for the National Radio Broadcasters Association, and was leading Barbara Kersey, public relations director. a figure in that organization's drive for radio deregulation. Before that, he was treasurer, KING -TV Seattle, named director of marketing chairman, unpaid president and a and advertising. driving force behind NRBAS predecessor, the National Association of FM Broadcasters, at a time when that band was fighting for parity Robert Wilcott, creative director, WANDITV) with the then -dominant AM band. As president of NAFMB, '.ron Decatur. Ill.. named promotion director. once said that he was working for the demise of his own association. Larry Rosenthal, assistant creative director, "When FM is accepted only as radio, then there will be no need for 'ron named creative director. NAFMB." Signaling the first step in that process was the 1975 name change to NRBA and the Carol Heaton, director, marketing and public inclusion of AM in a unified radio organization. The final step. although it came long after FM relations. Davenport (Iowa) Medical Center, had proved its power, was taken earlier this year, with the merging of NRBA into the National joins WOCIAM -KIIKIFMI there as promotion Association of Broadcasters. "Without Abe," said one broadcaster in a letter to BROADCASTING director. following the merger, "there probably would not have been a 'radio association' [and] FM radio in particular might still be relegated a Richard King, marketing director. WLBTITV) to commercial -free medium, programed for the elite few...lf ever one man made a difference, it is Jackson, Miss., joins WCPx -TV Orlando. Abe 'ron. "Voron was co -owner and general manager of WOAL(FM) Philadelphia with Fla., as promotion manager. his brother, George, from 1959 until the station's sale in 1970. They were also co-owners of George Moron Co., Philadelphia, an electronic equipment manufacturer. Voron is survived by his wife. Lois, a son and daughter. Allied Fields place." Greenlaw is Vietnam veteran. success allowed Desilu to expand, including Appointments. FCC, Washington: Bradley purchasing RKO -Pathe properties in 1958 for Holmes, legal adviser to Commissioner Den- $6 million, and attracted other producers, nis Patrick, to chief, policy and rules divi- Deaths who started taking their shows to studio. Pro- sion, Mass Media Bureau; Ralph Haller, dep- grams produced by Desilu included Our Miss uty chief. policy and rules division. Mass Brooks, Decent berBride and The Untouchables. Media Bureau. to deputy chief, Private Radio Desi Arnaz, 69, Cu- After their divorce in 1962, Ball bought out Bureau: John Richards, legal assistant to ban -born band leader, Arnaz, then sold Desilu to Gulf + Western in Commissioner Mimi Weyforth Dawson. to singer and actor who 1967. Arnaz retired to his Del Mar ranch, law firm of Keller & Heckman. with his former wife, making infrequent TV appearances, He was Lucille Ball, created also executive Jack Valenti, reelected president and chief ex- producer and occasional actor and starred in land- in Mothers -In -Law ecutive officer. Motion Picture Association of on NBC (1967 -69). Arnaz mark CBS situation is survived America. Newly elected to board of directors by his wife, Edith, son, Desi Jr., comedy, I Love Lucy, and daughter. Lucie. of MPAA: David Puttnam, chairman. Colum- and formed Desilu bia Pictures; Frank Biondi, executive VP, (Jonne) Productions, leading Janet Murphy, 72, veteran ad agency business sector, Coca -Cola; Michael Eisner, television production executive, and manager since 1974 of her chairman and CEO. Walt Disney Co.; Lee studio, died of lung own ad agency, Jomco, White Plains, N.Y., Rich, chairman and CEO. MGM /UA Com- died of heart attack Nov. 29 at Arnaz in 1960's cancer Dec. 2 at his White Plains munications; Arthur Krim, chairman. Orion Hospital Medical Her - home in Del Mar. Calif. During its seven - Center. almost fifty Pictures; Tom Pollock, chairman, MCA Mo- year career in year run (1951 -57), Lucy series never fell be- advertising, which began with tion Picture Group: Tom Wertheimer, VR low third in Nielsen ratings and was first four position of secretary at Dancer Fitzgerald MCA. Kathy Zebrowski, assistant general Sample, included with Storer, times. I love Lucy began as TV version of posts Mutual, counsel. United International Pictures. joins BBDO, Ball's popular radio series, My Favorite Hus- RAB and Vitt Media International. Motion Picture Association of America, She was band, featuring actor Richard Denning in role author of "Handbook of Radio Ad- Washington. as VP, congressional affairs and of husband. When series came to TV, spon- vertising," and member of Broadcast Pio- special counsel. sors wanted same cast, but Ball argued for neers, IRIS and number of other professional Jill Abeshouse Stern, partner, disbanded Mc- Arnaz in role. Arnaz had some radio expo- associations. she is survived by two sons. Kenna, Wilkinson & Kittner, Washington, sure as bandleader, but CBS, skeptical of au- Horace Heidt, 85, bandleader on radio and joins Miller & Young, Washington communi- dience acceptance of his thick Cuban accent, television whose hits included "Deep in the cations law firm. as partner. was initially unreceptive, but relented at Heart of Texas," "The Pennsylvania Polka," Ball's insistence and after couple toured with Kevin Chandler, attorney, House Telecom- "Hut Sut Song" and "I Don't Want to Set the staged version of show that was well re- munications Subcommitte. Washington, World on Fire," died of pneumonia Dec. I in ceived. Behind scenes of series, in which he joins Opperman & Paquin, Minneapois law Los Angeles. With his bands, Brigadiers and played often -harried foil to Ball's broad com- later Musical was firm, as associate. Knights. Heidt popular edy, Arnaz was shrewd businessman and pro- musical figure on CBS and later NBC Red Paul W. Zagaeski, consultant, Butterfield ducer who pioneered television production and Blue networks in 1930's and 1940's. His Communications Group, Cambridge, Mass., techniques and rights arrangements. While talent programs are credited with giving starts broadcast management consultant, named di- most series were done live from New York, to such performers as Art Carney, Gordon rector, marketing and research. Arnaz insisted on filming before live audi- MacRae and Al Hirt. He is survived by four ence at Hollywood movie studio. Paul S. Heller, computer applications coordin- using multi- children. ple cameras so that final product could be ator. Nielsen Media Research, New York, Ronald Placzek, 36, edited. Filming proved more costly in short art director for CBS day- named computer applications executive. time series, Guiding term, but while most shows of era were pre- Light, died of pneumonia Robert E. Morgan, client service trainee, Nov. 27 at served, at all, on Cabrini Medical Center, Manhat- Nielsen. Menlo Park, Calif.. named client if grainy kinescopes, Arnaz had created tan. service associate. library of programs that could, and would, become first syndication staple. Tom Hanley, 44, graphic artist, WRC -TV Douglas Greenlaw, VP, sales. CBN Cable (Eventually, most programers followed De- Washington, died Dec. 2 of injuries sustained Network, has been named to board of direc- silu lead to film, to California and to syndica- in auto accident near his home in Solomons tors of New York Vietnam Veterans Leader- tion goldmine). Arnaz, in negotiations with Island, Md. He had been with station since ship Program, nonprofit group "to market the CBS, demanded and received production 1966. He is survived by his wife, Winona, capabilities of Vietnam veterans in the work- control and ownership of program. Lucy's and son.

Broadcasting Dec 8 1986 134 KAKE -TV Wichita, Kan., resigns. joins KCRA -TV Sacramento, Calif., as reporter and anchor, new Kudos for Koppel. ABC News's Ted Ray Pohlman, executive producer, WREG -TV feature news program, Koppel, anchor and editorial manager Memphis. named news director, succeeding tentatively titled TV Lite. of Nightline, received the highest hon- Charles (Chris) Schmidt, named to same po- Craig Maurer, anchor and reporter, WHBQ -TV or bestowed for public service by the sition at \VFrv(TV) Orlando, Fla. Memphis, joins KDFW-TV Dallas as anchor. Society of Professional Journalists, Sig- Bill Foy, assistant news director, WBTV(TV) Mike Parker, general assignment reporter, ma Delta Chi. Koppel, elected a Fellow Charlotte. N.C., named acting news director. WABC -TV New York, joins WBBM -TV Chicago of the Society last month, has been with as weekend anchor and weekday general as- Mary Hopkins, news staffer, WINZ(AM) Mi- ABC News for 23 years and with Night - ami, named news /public affairs director, signment reporter. line as anchor since its inception in WJQY(FM) Fort Lauderdale, Fla. Susan Blake, formerly 5 and 11 p.m. anchor, March 1980. He also anchors occasion- KOVR(TV) same al ABC News documentaries and the Appointments at WLWT(TV) Cincinnati: Deb- Sacramento, Calif., named to network's Viewpoint, a quarterly analy- orah Hill, news intern, to night assignment position at KXTV(TV) there, effective Jan. 5, Jennifer who sis of broadcast journalism. editor; Thomas Brennaman, recent graduate, replacing Smith will anchor noon newscasts. Also named fellows were Eugene Ohio University, Zanesville, to associate pro- Smith replaces Kathyrn who when Roberts, executive editor of the Phila- ducer, sports; Alexandra King, anchor and re- Kiefer, will be released in April her delphia Inquirer, and Paul Conrad, edi- porter, KWGN -TV Denver, to reporter; Robert contract expires. torial cartoonist for the Los Angeles Reichley, from wcpo -Tv Cincinnati, to sports Sara James, reporter weekend anchor, and Times. photography. Jefferson Pilot's WWBT(TV) Richmond, Va., Steven Reiner, senior producer of pilots for joins co -owned WBTV(TV) Charlotte, N.C., as 6 and 1 I p.m. co- anchor. and addressable converters, named director public affairs show, Headlines on Trial, WRC- engineering, cable television division. Glenn TV Washington, joins CBS, New York, as Mike Corbett, noon and 5 p.m. anchor, KwQc- Sigler, field service supervisor, named field producer, West 57th. TV Davenport, Iowa, named 10 p.m. produc- service manager, sales support department. Kim Smith, news director, noncommercial er and 5 p.m. anchor. Rob Senn, Southeast regional director, Show - WLTR(FM) Columbia, S.C.. named weekend Charles B. Molineaux, anchor and reporter, time/The Movie Channel, Atlanta, joins assignment editor, WIS -TV there. Pam Leonte, WHP -TV Harrisburg, Pa., joins KMGH -TV Den- Crawford Post Production Inc. there as direc- video editor, wts -TV, named news production ver as general assignment reporter. coordinator. tor, sales and marketing. Prudence Eddy, pro- Dan Swaney, from WMBD -TV Peoria, Ill., duction director, Turner Program Services, Kay Kusuda, general assignment reporter, joins WICD(TV) Champaign, 111., as sports an- Atlanta, joins Crawford as account execu- KSBY-TV San Luis Obispo, Calif., named pro- chor and reporter. Sandra Chapman, from tive. ducer/host, Perspective, WPVI -TV Philadel- WISH -TV Indianapolis, joins WICD as night Leslie Spitzer, sales manager and consultant, phia. beat reporter. MycroTek, Wichita, Kan., manufacturer of Vicki Babu, news director, WKSI(FM) Greens- Joe Avellar, general assignment reporter, video display information systems for broad- boro. N.C., joins wxuu(Tv) Winston- Salem, WYFF-TV Greenville, S.C., named reporter, casters, named national sales manager. N.C., as Greensboro bureau chief. WTVJ(TV) Miami. Elaine Estes, office manager, Manpower Jacinot Garza, news producer, KGBT-TV Har- Temporary Services, Tulsa, Okla., joins Unit- lingen. Tex.. named weekend producer, ed Video, Tulsa, Okla, satellite camer, as KTTV(TV) Los Angeles. Libby Shaw, news Technology sales representative. producer, KNTV(TV) San Jose. Calif., named Charles Waltman, chief engineer, KIMN(AM)- producer /writer. KTTV. Douglas A. Heydon, executive VP, general KYGOIFM) Denver, joins KNEW(AM) -KSAN -FM Jodi Vuckovich, part-time producer, manager, Arianespace Inc., Washington, San Francisco in same capacity. WDTN(TV) Dayton, Ohio, named late news named president. Diane Josephson, director Chuck Condron, from KOOL-AM-FM Phoenix, producer. Kari Manns, producer, WDTN of marketing, Arianespace, named VP, mar- joins KMGR -AM -FM Orem, Utah, as chief en- named weekend producer. Tod Riner, talk keting. Arianespace produces Ariane satellite gineer. show producer. WCOL(AM) Columbus, Ohio, launch vehicles. named desk assistant and weekend assign- Akiya (mura, director, Matsushita Electric ment editor, WDTN. Cheryl masters Kilpatrick, T adtng Co., named president and CEO of degree graduate, University of Florida, Promotion and PR Matsushita Electric Corp. of America, Se- named newsroom trainee, WDTN. caucus, N.J., succeeding Kiyoshi Seki, who Tim Miller, VP, HBO on -air promotion and becomes president of Matsushita Electric Karen Laws, news producer, NBC News, broadcast advertising, Home Box Office, Trading Co. New York, joins WLUK -TV Green Bay, Wis., New York, joins NBC there as VP, advertis- as special projects producer. J. Lawrence Dunham, VP, corporate strategic ing and promotion, East Coast. planning and business development, M /A- Viscount Charles Althorp, brother of Britain's Robert Dilenschneider, president and chief Com, joins General Instrument, San Diego, Princess Diana, joins NBC News's Today as executive officer, Hill & Knowlton, New as executive VP and general manager, Video - contributing correspondent, based in London York, and Ronald Kovas, executive vice Cipher division. VideoCipher is supplier of bureau. president, Hill & Knowlton, elected to board satellite TV encryption systems. Stephanie Stahl, reporter and weekend an- of directors of parent, JWT Group. Andrea Weisgerber, broadcast editor, Associ- chor, WSVN(TV) Miami. joins WCAU -TV Phila- Jane Blumenfeld, account executive, Pamela ated Press, Columbus, Ohio, named assistant delphia as correspondent and weekend an- Giddon & Co., New York public relations director, technology, AP Broadcast Services, chor. firm, named account supervisor. Washington. Paul Schaefer, anchor, KSEE(TV) Fresno, Ca- Cindy Rakowitz, director, media relations, Appointments, Pace Video Center, Portland, lif.. joins wcpo -Tv Cincinnati as general as- RKO General Inc., New York, joins Playboy Ore.: Martin Soloway, national manager of signment reporter and weekend anchor. Bill Enterprises Inc. there as manager, public rela- customer services, Montage Computer Oper- Price, noon anchor and medical reporter, tions, East Coast. ations, Los Angeles, to general manager; wroc -TV Savannah, Ga., joins wcpo-Tv as Lissa Eichenberger, manager medical reporter. Martha Cansler, creative director, VCA/Tele- of press and tronics, New York, to paintbox artist, and publicity, NBC -owned WMAQ -TV Chicago, Chuck Shaleen and Ann Ervin, midday an- Danny Rosenberg, from VCA/Teletronics, joins co -owned WNBC -TV New York as man- chors, KGAN(TV) Cedar Rapids, Iowa, named New York, to projects engineer. ager of press and publicity. 10 p.m. anchors. John Unverzagt, field service manager, Pio- Valerie LaVigna, special events coordinator, Steve Swienckowski, weather anchor and neer Communications of America, Colum- city of Philadelphia, joins WSNI(FM) Philadel- feature reporter, WDAU -TV Scranton, Pa., bus, Ohio, manufacturer of CATV standard phia as promotion director.

Broadcasting Dec 8 1986 133 projects. KYW -TV Philadelphia, named execu- ager. Nancy Zaloom, account executive. re- tive producer, noncommercial WHYY-TV places Klionsky as national sales manager. Programing there. Bucky Nickau, from WLTWITV) New York, joins wABC as sales development manager. Shelly Schwab, executive VP, MCA TV, Los Appointments at WLWT(TV) Cincinnati: Durry Jones, station manager, KWTV(TV) Oklahoma Susan Perry Hoffman, account executive, Angeles, named president of MCA TV En- City, to program manager; Dick Mort, produc- and Jeffrey Specter, national sales manager. terprises, Los Angeles, company's newly ex- er and director, WLwF, to manager, production KPWR(FM) Los Angeles, named co- managers, panded division responsible for first-run pro- services; Julie Smith, writer and producer. to local sales. executive producer, special projects; Hague Robed Eidem, continuity and production di- Atkinson, assistant, production department. rector, WKPE -FM Orleans, Mass., joins to associate producer, special projects. wcIB(FM) Falmouth, Mass.. as continuity di- Gina Sunseri, from KGW-TV Portland, Ore., rector and copywriter. joins KHOU -TV Houston as executive produc- Judy Vopelak, retail sales manager, WGYIAM)- er. WGFM(FM) Schenectady. N.Y., named local David Schneider, from WCSC -TV Charleston, sales manager. Stephen A. Fitz Jr. succeeds WPVI -TV Philadelphia as produc- Vopelak. S.C., joins er-director. Robert Manning, account executive, Kevin Fennessy, program director, KKAT(FM) Ogden, Utah, joins KMGR -AM -FM WWKB(AM) Buffalo, N.Y, joins WFIL(AM) Salt Lake City as local sales manager. Jean- Schwab Davis Philadelphia as program director. Robert nine Gregoire, from KDAB(FM) Ogden, joins duction and marketing. Colin Davis, McPeat, from WAPE(FM) Jacksonville. Fla., KMGR -AM -FM as account executive. executive VP, MCA TV International, Los joins wusL(FM) Philadelphia, co -owned with Jerry A. Britton, account executive, WETO(TV) Angeles, named president. MCA TV Inter- WFIL. as announcer. Greenville. Tenn., named local sales man- national, succeeding Robert Bramson, presi- Nancy J. McCormick, assistant program di- ager. dent since 1980, who retires. rector, WTXX(TV) Waterbury, Conn., named Annette Alvarez, community relations direc- Robert Lloyd, executive VP, Fries Entertain- program director. tor, KTAR(AM) -KKLT(FM) Phoenix, named co- ment, Los Angeles, joins Harmony Gold Philip J. Hutchings, producer and director. op advertising manager. there as president. domestic syndication. WDIV(TV) Detroit, joins WPLG(TV) Miami as Charles D. Dunn, account executive, Capital Jennie Trias, director, children's programs, production manager. Cities /ABC National Television Sales, New West Coast, ABC Entertainment, Los Ange- Charles R. Minsker, commercial producer. York, named national sales manager for Cap - les, named VP, children's program series. WOWK -TV Huntington, W. Va.. named pro- cities' WPVI -TV Philadelphia. Cathy Wyler, director of children's and cultur- gram producer. Mike Snyder, local sales manager, KTXL -TV al programing, Public Broadcasting Service, Curt Westphal, acting production supervisor. Sacramento. Calif., joins KXTV(TV) there as Washington, named senior VP of production, KOOG -TV Salt Lake City, named production national sales manager. Columbia Pictures, Los Angeles. supervisor. Dennis McCauley, senior account executive, Adrianne Benton, responsible for Caribbean, Patrick Peters, studio director, WAND(TV) De- KABC -TV Los Angeles, named national sales Far East and European sales. Children's Tele- catur, Ill., named production manager. manager. vision Workshop, New York, named director of marketing for CTW's International Televi- Cathy Perron, director, programing and cre- Mark Driscoll, national sales manager, sion Group. KSTW(TV) Tacoma, Wash., joins WLWT(TV) ative services. WPRI -TV Providence. R.1., Cincinnati as national sales manager. Mary Bob Jones, on -air personality, Heart and Soul joins WNEV -TV Boston as assistant program Dobbins, from WKRC(AM) Cincinnati, and format, Satellite Music Network, Dallas. director. Denise Miller, from wl1(TV) Cincinnati, join named program director. Ray Brewer, weekend anchor, WLIS(AM) Old WLWT as account executives. Laura Pierce, director of program acquisi- Saybrook, Conn.. named evening announcer. Mary McCoy, traffic director, WINZ(AM) Mi- tion, Bravo cable service, New York. joins ami. named to same position at WJQY(FM) Fort Arts & Entertainment Network there as man- Lauderdale, Fla. Regina Colage, account ex- ager, performing arts acquisition. News and Public Affairs ecutive, WJNO(AM) West Palm Beach, Fla., Jay Rosenstein, VP, new business, Columbia named to same position at WJQY. Broadcast International, divison of CBS, Mike Freedman, senior news producer, UPI Rod Hall, vendor specialist, KXLY-TV Spo- New York, joins Ohlmeyer Communications, Radio Network, Washington, since February kane. Wash., joins wsoc -Tv Charlotte, N.C., New York production company, as VP, The 1986, named director of network. Freedman as sales development manager. Management Co., administrative arm of is former news director at WCXI -AM -FM De- company. troit, and has held news positions at number Wilma Harris, traffic coordinator, KPRC -Tv of Detroit radio stations. Judith Dugan, depu- Houston, named traffic manager, KLMG -TV Robynne Limoges, former program coordinator, American Public Radio, St. Paul, ty editor, feature desk, United Press Interna- Longview, Tex. Washington, Minn., who has most recently been traveling tional, named assistant managing Judy Hays Kenney, local and regional sales in Europe, including studying production editor, features and enterprise, UPI. She manager. wxMI(TV) succeeds Andrea Herman, named Grand Rapids, Mich., techniques of BBC, returns to APR as direc- assistant named national sales manager. tor of programing. managing editor, news development. Cathy Beard, staff artist, KPHO -TV Phoenix, Anne Newman, director of development. James Allison, gener- manager. \'LAP -AM- joins KPNX -TV Mesa, Ariz., as art director. Sunbow Productions, New York, named VP, al FM Ky., Greg Voigt, commercial photographer, Gen- development. Lexington. esis Group. Phoenix, joins KPNX -TV as com- joins WLEX -TV there as mercial production photographer. Tim Brando, sports director, WAFB -TV Baton news director. Rouge, and John Saunders, sports anchor, Mark Pimentel, execu- Christina Alvarez-Perry, director, retail devel- WMAR -TV Baltimore, join ESPN. Bristol, tive news producer, opment, KQXT(FM) San Antonio, Tex., joins Conn., as on -air commentators. KTSA(AM)- KTFM(FM) there as director, retail WTVD(TV) Durham, sales. Jill Baumgartner, from KQXT, joins Seth R. Davis, regional manager, Viacom N.C., joins WBZ -TV KTFM as account executive. Telecommunications, Nashville, named gen- Boston as news pro- eral manager, Country Music Television, ba- Brendan D. Kennedy, senior account execu- ducer. sic cable service, Hendersonville, Tenn. tive, NBC Radio, Chicago, joins WFLD -TV Allison Robert Cohen, execu- there as account executive. Susan Mascio, executive producer for special tive news director,

Broadcasting Dec 8 1986 132 [àtes aesta

mountain district, McCaw Communications, las, named VP's. assumes additional duties as system manager, Media Karen Strohman and Traute Winters, assistant Paris, Tex., succeeding Randall. media planners, BBDO, Chicago, named Appointments. Times Mirror, Los Angeles - Rod Dagenais, operations manager, Alta- media planners. based owner of newspapers, magazines, ca- monte Springs, Fla., system, Storer Cable Jay L. Kirschner, sales market analyst, Na- ble systems and broadcast properties: David Communications', Florida region, named op- bisco, New York, joins UA- Columbia Cable - A. Laventhol, senior VP of limes Mirror and erations manager, Venice, Fla., system; Tony vision of New Jersey, Oakland, as director, former publisher and CEO of Newsday, Pupo, from Storer's cable signal security de- marketing and sales. which was acquired by Times Mirror in 1970, partment, replaces Dagenais at Altamonte was elected director of company Dec. 3, and Springs. Stuart Cooperrider, associate creative direc- effective Jan. 1, becomes president of Times tor, Robinson Associates, Boston, joins In- Steven D. Hillman, creative services director, Mirror. He succeeds Robert F. Erburu in that galls, Quinn & Johnson there in same capac- WILx -TV Lansing, Mich., named operations post. Erburu, who has been chairman, presi- ity. manager. dent and CEO of Times Mirror, continues as Terry Lucas, account executive, D'Arcy Ma- chairman and CEO. Company has also Arthur Simpkins, controller, CBN Continen- sius Benton & Bowles, St. Louis, named ac- named two executives to newly created post tal and WXNE -TV Boston, which has been sold count supervisor. of vice chairman, also effective Jan. 1. W. by CBN to Rupert Murdoch, named VP, busi- Thomas Johnson Jr., publisher and chief ex- ness affairs, CBN. Tom Atkinson, business Robert Saltzman, from Financial News Net- ecutive officer of limes Mirror's Los Angeles manager, CBN Cable Network, Virginia work, Chicago, joins Christal Radio there as Times. who was elected director of company Beach, Va., named controller. manager of satellite networks and syndicated Dec. 3, and Phillip L. Williams, executive VP sales. Michael J. McCarthy, VP, secretary and gener- of Times Mirror. al counsel, A.H. Belo Corp., Dallas, named Steve Jenkins, national station sales man- Edward Quinn, VP and general manager, senior VP. ager, Westwood One, Los Angeles, named WVUE -TV New Orleans, joins KGTV(TV) San director of station sales, Westwood One Ra- W.T. (Ty) Bevington, director of technical Diego as general manager and VP of parent, dio Networks. quality and project management, Southeast- McGraw -Hill Broadcasting. em region, Warner Cable Communications, Nan Olson, administrative assistant to presi- Appointments effective upon closing of sale Seminole, Fla., named VP, project manage- dent, Country Music Television, basic cable of KMTV(TV) Omaha and KGUN -TV Tucson, ment and purchasing. service, Hendersonville, Tenn., named direc- Ariz., by May Broadcasting to Lee Enter- tor of per-inquiry advertising. Alisa Diamond, administrative assistant, prises: Howard Kennedy, general manager, Price Communications, New York, named Mary Ann Kohan, senior media planner, W.B. Lee's WSAZ -TV Huntington, W.Va., to general administrator-corporate services. Doner, Baltimore, named media supervisor. manager, KMTV; Carl Jaquint, director of broadcast administration and planning, Lee Sheri Wolfe, account executive, Durpetti & Associates, national radio representative, Marketing Chicago, named sales manager. Peggy Kafka, office manager, Durpetti & Associates, Michael Ewing, newly appointed VP, market- named account executive, company's New ing, CBS Radio Networks, and formerly VP York office. and general manager for the CBS Radio Net- Jim Dreves, Gold sales team manager, Har- work, resigned last week. Position is not ex- rington, Righter & Parsons, New York, pected to be filled. named Blue team sales manager. Bruce Appointments, D'Arcy Masius Benton & Mello, special projects manager, HRP, suc- Bowles, New York: Edward Lebar, from ceeds Dreves. Young & Rubicam, New York, to senior VP, Tom Burkhart, from WDBJ(TV) Roanoke, Va., group director and member of New York joins WSOC -TV Charlotte, N.C., as director, Kennedy Jaquint management team; Norman Sherman, senior sales and marketing. VP, to group director; Robert Nadler, group Enterprises, to general manager, head, to senior VP; Jerilyn Dack, associate John Dudley, national sales manager, KGUN -TV media director, to senior VP; Kathleen WMTV(TV) Madison, Wis., named general Succeeding Kennedy sales manager. McSherry, group head, to senior VP; Nancy at WSAZ -TV is Gary Bennett, senior producer, to VP, and Barnet Michael Knight, senior account executive, Schmedding, general Silver, art director, to VP. WPOR -AM -FM Portland, Me., joins WKXA(AM)- manager of KHQA -TV WC Z(FM) Brunswick, Me., as general sales Quincy, Ill. Joseph O'Donnell, chairman -elect and chief manager. executive officer, J. Walter Thompson Co., Arthur Schreiber, gen- division of JWT Group, New York, and Ste- Don Travis, general manager, WPMT(TV) York, eral manager, KKOB- phen Salorlo, executive VP, general counsel, Pa., joins WClx -TV Miami as general sales AM-FM Albuquerque, elected to board directors, manager. N.M., named VP of li- JWT Group, of JWT Group. censee, Southwest Ra- Bill Sauer, national sales manager, KIMN(AM) Schmedding dio Corp. Richard Stillman, VP, management supervi- KYGO(FM) Denver, named general sales man- sor, Grey Advertising, New York, ager. He is succeeded by salesperson Karyn Beau Phillips, assistant general manager, joins HCM/NY there in same capacity. Green. KISWIF.\I) Seattle, named general manager, succeeding Steve West, resigned. Nancy Bernstein, account supervisor, DDB Tony Thompson, sales team manager, MMT Needham Chicago, named VP, DDB Need- Sales, New York, joins KMPH(TV) Visalia, Ca- Scott Randall, manager, Paris, Tex., cable ham Worldwide. lif., as marketing director. system, McCaw Communications, named system manager, Victoria, Tex., system. Lex Pam Kirkpatrick and Daniel Martin Green, as- Marilyn Klionsky, national sales manager, Walters, district manager, Northern region sociate media directors, Tracy -Locke, Dal- WABC(AM) New York, named local sales man-

Broadcasting Dec 8 1986 131 For Sale Stations Continued

Location Size Type Price Terms Contact Phone SW Met FM $4000K Terms Jim Mergen (818) 366 -2bb- SW Sm AM /FM $1400K Cash Bill Whitley (214) 680 -2807 MW Sm AM /FM $1100K Terms Sharon Fisher (313) 542 -6747 PLAN NOW... SW Met FM $750K $250K Bill Whitley (214) 680 -2807 SE Sm AM /FM $975K $300K Mitt 'bunts (202) 822 -8913 Rky Mtn. Sm AM /FM $450K $75K GregMerrill (801) 753 -8090 Due to upcoming holidays, the East Sm AM $375K Terms Mitt bunts (202) 822 -8913 NE Sm AM $375K Terms Ron Hickman (201) 579 -5232 following early deadlines will ap- MW Sm AM/FM $350K $50K Sharon Fisher (313) 542 -6741 ply to classified advertising: Rky Mtn. Sm AM /FM $350K $80K GregMerrill (801) 753 -8090 Rky Mtn. Sm AM /FM $295K $50K David LaFrance (303) 534 -3040 Advertisements for the Decem- For information on these properties, please contact the Associate shown. For information on other avaliabilities, or to discuss selling your property, contact Janice Blake. Marketing Director. Chapman ber 29, 1986 issue (Pre -INTV) Associates Inc.. 8425 Dunwoody Place, Atlanta, GA 30338. 404 -998 -1100. are due by noon, EST, Wednes- CHAPMAN ASSOCIATES° day, December 17, 1986. nationwide media brokers Advertisements for the January 5, 1987 issue (INTV) are due by noon, EST, Tuesday, December 23. 1986.

t/Go/L ¡ B CGO/ RADIO & TV STATIONS BROKER Medium mkts to small..Tex, La Miss, AM-FM-TV-Appraisals Ala, Ark, Mo...Prices range from P.O. Box 36 BROADCASTING'S CLASSIFIED RATES $14M cash to $200K with very little Lexington, MO 64067 816-259-2544 All orders to place classified ads & all correspondence down pmt. pertaining to this section should be sent to BROAD- CASTING. Classified Department. 1735 DeSales SI_ John Mitchell or Joe Miot N W. Náshington, DC 20036 Class "A" FM Payable In advance. Check. or money order only Full MITCHELL & ASSOCIATES & correct payment MUST accompany ALL orders Upper Great Plains area. air 3 1/2 years 318 -868 -5409 318 -869 -1301 On When placing an ad. indicate the EXACT category Beautiful studios and equipment. Only station desired Television, Radio, Allied Box 1065, Shreveport, LA 71163 Cable or Fields, Help in country. Located in county seat. Now gross. Wanted or Situations VAnted, Management. Sales, ing $130,000 and growing. Terms. News. etc If this information Is omitted, we will determine the appropriate category according to the copy Box M -42 NO make goods will be run it all information is not included The publisher is not responsible for errors in printing due to illegible copy -all copy must be clearly typed or printed Any must WISCONSIN FULL TIME AM OREGON AM/FM and all errors be reponed to the classified advertrslrg department warm 7 days of pub - Clear channel AM in one of Wiscon- Excellent value, great potential in fantastic ncation date. No credits or make goods will be made small market. Steady increase in grosses. Moti- on errors which do not materially affect the advertise- sin's fastest growing cities. Great fa- ment cility,sound. $450,000. $125K down, vated seller has reduced price for quick sale $350,000 is less than 2 1/2 times gross. Sub- Deadline is Monday at noon Eastern Time for the follow - '85 gross sales over $220K. ing Monday's stantially less for cash. Low down. terms to suit. issue Earlier deadlines apply for issues published during a week containing a legal holiday. & a Box M -36. Principals only Box M -37 special notice announcing the earlier deadline will be published above this ratecard Orders. changes. and/ or cancellations must be submitted in writing (NO tele- AM /FM MN phone My wife and I and three children lived oft this . central resort area. $340,000 orders. changes. and /or cancellations well be small market AM /FM station in Michigan's Terms. accepted ) beautiful Upper Peninsula for five years. Its a FM 50,000 watts ERP plus good fulltimer. FM Replies to ads with Blind Box numbers should be ad- clean and profitable operation. Cash sales in number 1 in market. Western Maryland. $1,75 dressed to: (Box number). c/o BROADCASTING, 1735 .95 $138,000. and stronger in '86. We're ready million. DeSales St.; N W. Washington. DC 20036. tor a bigger market and are willing to sacrifice. IAAM /FM in south $440.000. Terms Advertisers using Blind Box numbers request $180.000 with $40.000 down and balance over central OH. cannot audio tapes. video tapes. transcriptions, films. or VTR's 10 years at 8 %. Or. $155.000 cash. This is our Business Broker Associates to be forwarded to BROADCASTING Blind Box num- first station and it can be yours too! Write Box bers Audio M -45 615 -756 -7635, 24 hours lapes. video tapes. transcriptions. films & VTR's are not forwardable. & are returned to the sender Publisher reserves the night to alter classd,ed copy to conform with the provisions of Title VII of the Civil Fights LOOKING FOR A STATION? Act of 1964. as amended. Publisher reserves the right VHF INDIE to abbreviate. alter, or reject any copy

512/327.9570 Nest Coast; best signal in the market. $8 mi - Rages: Classified listings (non-display). Per issue Help lion/terms. Motivated seller. Wanted. $1 00 per word, 518 weekly minimum. Situa- JAMAR. RICE C(1 liohs Wanted 60a per word. 59 00 weekly minimum. All The Montcalm Corporation other classifications- S1 10 per word. $18.00 weekly Media Brokerage 6 Appraisals 801 2nd Ave.. Seattle. WA 98104 minimum. Blind Box numbers $4 00 per issue. No personal ads. 110 Wild Basin Rd. * 245 Ausbn. TX 7814h 206-- 622 -6236 Rages: Classified display (minimum 1 inch, upward In half inch increments), per issue: Help Wbnted 560 per inch. Situations Wanted $50 per inch. All other classifi- FOR SALE cations' per inch For To BILL - DAVID Sale Stations. Wanted UHF SUNBELT INDEPENDENT Buy Stations, Public Notice & Business Opportunites

ASSOCIATES advertising require display space. Agency commis - BROKERS -CONSULTANTS Communication Resources sion only on display space. Unlimited, Inc. Wad count: Count each abbreviation. initial, single 303-636-1584 fike figure or group of figures or letters as one word each. 2508 Fair Mount St. 6539 E. 31st St. Tulsa. OK 74145 Symbols such as 35mm. COD, PD,etc. , count as one v word each. Phone number with area code or zip code Colorado Springs, CO 80909 TOM BELCHER 918-665 -8484 counts as one word each

ltroadcasl,ny Dec ti 1988, 130 Help Wanted Sales Employment Services

SALES MANAGER JOB HUNTING? has an for an experienced ,f you need a job. you need MediaLine. BROADCASTING Magazine opening We give you job listings in news, advertising space salesperson to sell and service accounts in weather, sports, production, programming, promotion, engineering and New York City and the Northeast. Headquartered in New York, sales. For $30 you get a daily report for 6 weeks. Learn more: 312 -855 -6779. the successful candidate will be required to travel an average MediaLine. P.O. Box 10167. Columbia. MO of one week a month. Challenging opportunity for the right 5205 -4002 to David Whit - person. Send resume and salary requirements 1 tNE LINE Broadcasting Magazine, 1735 DeSales St., NW, ON combe, PRE Washington, DC 20036. 8E51 1NE ,OgS

Consultants Wanted to Buy Equipment

FM 80-90 APPLICATIONS AMPEX 1200B Exclusive applications guaranteed Special COST- CONSCIOUS? price on group of 12. 180 page Demogra- Need cash for your used quad VTR ma- phics book available for $100.00. Contact Dar- chine? Station wants to buy your Ampex Contact rell Bauguess 12008 in good condition. Send replies to BROADCAST MEDIA LEGAL SERVICES Box M -33. a service of McCabe & Allen rc FOR IMMEDIATE LEGAL ASSISTANCE CALL Telecommunications and Broadcast Consultants 1- 800 -433 -2636 4401 Fast -Nest Highway Suite 308 Miscellaneous Bethesda, MD 70814, 301 6540//7 (In Virginia, call 703- 361 -6907) QUALITY, FLAT FEE LEGAL SERVICES VENTURE CAPITAL AMEX MC VISA CHOICE THIS PUBLICATION AVAILABLE DEBT FINANCING IN MICROFORM For broadcasters Sanders & Co. University Microfilms International 1900 Emery St., Ste. 206 300 North Zeeb Road, Atlanta, Wanted to Buy Stations 404 -355 -6800 Dept. P.R., Ann Arbor, MI 48106

For Sale Stations Continued Small broadcasting company looking to acquire FM or AM /FM combo in the The Holt Corporation 500K to 2000K range. Please reply: Box L -104. FM WITH AM Resort New York ADI market, with excellent real estate and excellent cash flow $5.2 million cash. Call Bernie Fuhrmann at 215 865 -3775. For Sale Stations Suite 205 Washington Office: One Tower Park The Westgate Mall 7809 Freehollow Drive Route 9 - Box 34 Bethlehem. PA 18017 Falls Church. VA 22042 Winchester. VA 22601 "25 YEARS EXPERIENCE GOES INTO EVERY SALE" 1 California FM BOB KIMEL'S B Jl. iq. Class r.NEW ENGLAND MEDIA, INC. $600,000 and Terms Margret Haney BUYERS AND SELLERS 2363 Van Ness Avenue Theres never any obligation wren talk - TV RADIO CABLE APPRAISALS Suite 204 ing to any of our professional staff San Francisco, CA 94109 8 Driscoll St Albans. VT 05478 EAST WEST 415 -474 -6664 (802) 524 -5963 500 East 77th Street 9701 Wilshire Boulevard Suite 1909 Suite 700 New York NY 10021 Beverly Hills CA 90212 (212) 288-0737 (213) 275-9266 SOUTH FULLTIME 5KW AM DISTRESS SALE 11285 Elkins Road PA. Suite J-8 In market of little FM influence. 1kw AM Western Great po- Roswell GA 30076 Well respected and profitable in tential. Great equipment. In- (404)442 -5711 HAL GORE, Vice -pres. Virginia. Less than $300,000 cludes real estate. $66K. Phone down. Box L -101. 412- 898 -3166.

Broadcasting Dec 8 1986 129 Situations Wanted Management Help Wanted Management Continued GM ATTENTION BLIND BOX RESPONDENTS OPERATIONS PRODUCTION Young GM in top 10 market seeks Advertisers utilizing the blind box service can- MANAGER opportunity with growth- oriented not request that tapes or transcripts be for- Needed for television support services contract broadcast company that believes in warded to Broadcasting blind box numbers. at NASA/JSC in Houston. BA or BS degree in Such materials are not forwarded and are re- business, communications, RTF or equivalent. research and promotion. Write Box Requires turned to the sender. 10 years progressive television man- M -18. agement experience of large scale production/ postproduction facilities. Responsibilities include production implementation, facilities management, coordinating and supervising production /technical operations personnel at central onsite television facility Equipment TELEVISION complement consists of high -end broadcast Help Wanted Management systems, i.e. Grass Valley Ikegami, Ampex, CMX, Sony, etc. Salary commensurate with experience, excellent benefits. Send resume, salary history and references: STELLACOM, INC. Attn: Doug Shadle. Project Manager THE 16441 Space Center Blvd. Houston, Texas 77058 WEATHER 713- 480 -3377 CHANNEL VICE PRESIDENT Help Wanted Programing, PROGRAM OPERATIONS Production, Others ASSOCIATE PRODUCER

The Weather Channel, a 24 -hour national cable programming network now reaching over 23,000,000 subscribers, will have available in January the position of Vice President of Program Operations.

This newly created top level management position will report directly to the President of the network and supervise all departments which contribute to on -air programming content. This includes full management of Meteorology, Company On- Camera Meteorologists, Production, Studio Operations, Master Control, Art, Traffic, and Engineering. We want an idea person who has the touch for The VP /Program Operations will be responsible for budgetary, personnel, producing segments for our upbeat, studio - technical and process aspects of the network's programming. These respon- based, live audience, woman- oriented show If sibilities include planning, development and implementation of all strategies you're on top of what's happening and know related to the on -air product. how to make talk, studio demonstrations and live remotes sparkle with that sonething extra, The most appropriate experiential profile will include, but not necessarily be you're it. Ideal candidate has experience with limited to: similar show, tape and talk. Plaes send letter and resume (no tapes yet) to: Major market, network and /or national cable television Good Company management experience. Attn: Steve Edelman 3415 University Avenue national level Executive producer or program producer Minneapolis, Minnesota 55414 for information programming. Equal Opportunity Employer, M.F Well established television directing and production skills. Documented experience in development and critique of on -air talent. ALLIED FIELDS Secondary attributes which could be positive additions to the primary items Radio & TV Programing above, and possibly as a substitution would include:

Expansion of television producing to a wider scope with a strong track record in other major media management. AWARD -WINNING News and information television experience may default RADIO FEATURE to successful experience in other program areas. LOU ADLER'S Experience with meteorology, especially in dissemination through media, would be an asset although not MEDICAL JOURNAL required. Now available for your station The successful candidate will have documented experience as a facilitator and a leader, and be able to fully comprehend the dynamics of a 24 -hour rapidly - Metro -exclusive. No cash. Call or paced television product. Relocation to Atlanta will be required. write for information: Lou Adler, Ea- gle Media, 176 Pondfield Rd. W, Resumes including salary history should be sent to: Bronxville, NY 10708. 914-779- 3111. Michael J. Eckert, President The Weather Channel 2840 Mt. Wilkinson Parkway Atlanta, GA 30339 Lum and Abner All applications will be kept strictly confidential. No phone calls please. The Are Back Weather Channel is a division of Landmark Communications, Inc., and an .. piling up profits Equal Opportunity Employer. for sponsors and stations. 15- minute programs from the golden age of radio. PROGRAM DISTRIBUTORS PO Drawer 1737 Jonesboro. Arkansas 72403 501/972 -5884

Broadcasting Dec 8 1986 1 1C New RCA TTG -30H Hf -band VHF transmitter. RCA RADIO closeout. Fast delivery. Price reduced to $125,000. Bill Kitchen, Quality Media, 303-665 -3767. Help Wanted Management CCA 10Kw FM transmitter: Completely rebuilt, new tubes, new exciter, tuned to your channel. $14,000. Bill OWNERSHIP FOR MANAGERS Kitchen. Quality Media. 303 -665 -3767. GENERAL MANAGER Equity interest for successful radio general Townsend UHF TV transmitter: 110KW, immediate Expanding, respected media group managers. Get "a piece of the action" for out- availability. Possible financing. Call Bill Kitchen. Quality seeks strong, aggressive, hands -on sell- standing performance. Send resume and letter Media, 303-665 -3767. ing general manager. If you have people of specific accomplishments to: USA Commu- nications Inc., 37215 Attn: Mr. Davis. EOE/M/F Excellent equipment! UHF -VHF transmitters: 110kw, skills, a proven track record of sales 55kw, 30kw -used; 10kw, 5kw, 1kw -new; 1kw AM, 5yrs growth and sales management exper- old- perfect! Grass. Valley 950/955 sync. 1400 -12 ience plus the ability to organize, budget, switcher; Ikegami HL- 77- immaculate! Lairo 3615A; train and manage this growing AM /FM Sony VO-2800s: Antennas -TX line; much more! Call combo in gem of a small northeast mar- Ray LaRue 813 -685 -2938. ket, we want to hear from you right now. Over 100 AM/FM transmitters in stock. AM - 50kw You'll receive salary, override, and a sig- thru 1 kw FM 40kw thru 1 kw All complete - all books - all nificant slice of the increase you bring to Help Wanted Programing, spares. Besco International, 5946 Club Oaks DR, Dal- las TX 75248. 214-630 -3600. New # 276 -9725. the bottom line. Once you're set up and Production, Others rolling, we leave the managing to you. We 10, 1, .5, and .25 kw. AM transmitters: 50, 5, 2.5, have AM /FM combos in beautiful com- Continental Communications, Box 78219, St. Louis. munities in MO 314 -664 -4497. New York, Vermont, Virginia 63178. MAJOR NYC FULL AM IS and Maryland; with more coming soon! If SERVICE LOOKING FOR A BRIGHT, TALENTED FM transmitters: 25, 20, 15, 5, 1, and .25 kw. Continen- you enjoy the rewards of success and tal Communications, Box 78219, St. Louis, MO 63178 PROGRAMER TO JOIN ONE OFAMERI- look forward to the opportunity of 314 -664 -4497. career CAS PREMIER OUTLETS IN THE NEWLY growth, this is the job for you. EOE. Box CREATED POSITION OF ASSISTANT Good condition. Quanta O -7B character generator, M -21. PROGRAM DIRECTOR. JVC CR4 700U portable video recorder. Call 404- 458 -1168. IF YOU ARE... AN ORGANIZED SELF STARTER 1000' stainless tower: Heavy duty, can erect at your ABLE TO WORK AS ATEAM MEMBER site. Available immediately. Additional RF equipment GENERAL A CREATIVE CONTRIBUTOR WITH Mr. Palmquist, 800-323-1212 or 815 available. -964- SHOW -BIZ INSTINCTS 4191. MANAGER AN IDEA PERSON WITH FOLLOW- RCA TCR -100 with TR-60 master machine. Recently WBGO-FM, the jazz & information public THROUGH SKILLS refurbished with spare heads, parts and cartridges. radio station serving NY /NJ metro area, STRONG IN THE AREA OF ON -AIR Call KRIV-TV, 713-626 -2610, Wendell Wyborny, seeks general manager. Opportunity to PRODUCTION VP /CE. lead growing, independent, $2.5M com- ANXIOUS TO BE "HANDS -ON" IN- VOLVED WITH KEY PROMOTIONAL AC- AFC/Micradyne 14 ft conical horn satellite antenna munity licensee. Experienced manage- TIVITIES with motor drives and MAP controller. Call KRIV-TV, ment, marketing & fundraising skills re- 713 -626 -2610, Wendell Wyborny, VP /CE. quired. Send resume & salary A "PRO" ABLE TO RELATE TO AND requirements to: MOTIVATE SEASONED AIR PERSONAL- Five RCATK44A studio cameras with lenses and ped- ITIES estals. System includes camera control unit and cable Richard W. Roper LET'S HEAR FROM YOU. PLEASE Call KRIV-TV, 713-626 -2610, Wendell Wyborny, President SEND VP /CE. WBGO -FM RESUME AND ANY OTHER MATERIALS 54 Park Place THAT HELP TO TELL YOUR STORY TO: FM transmitter, 25kw, McMartin. Currently on air. Avail. Newark, NJ 07102 BOX M -20 Jan. '87. Includes Harris MS -15 exciter. Exc. condition Offer 205 -956 -2227. Sony BVU- 200/500 3/4" editing systems, 2 avail. Help Wanted Sales Checked and ready $3,000 each. Maze Broadcast. 205 -956 -2227. Grass Valley 1400 -7 20 input, 3 ME switcher, plus one model 400, 32 X 32 routing switcher. Best offer. Maze GENERAL Broadcast. 205 -956 -2227. SALES Blank tape, half price! Perfect for editing, dubbing or studio, recording commercials, resumes, student pro- MANAGER jects. training, copying etc. Field mini KCS -20 minute RADIO cassettes. $6.99 Elcon evaluated 3/4 videocassettes guaranteed broadcast quality. To order call Carpel Vid- Can you multiply sales through people development? eo Inc. 301 -845 -8888, or call toll free, 800- 238 -4300. Can you manage independent ego-driven salespeople in a positive style? FM RCA BTF -10D transmitter currently operating in Are you aware of the power in close relationships with your salespeople? Illinois. Available in January. $6,000. Contact Jim Does your personal style indicate an excellence in sales ability? Brooker, Saga Communications, 313-567 -4040. Would you like to work for a leading company dedicated to your success and Camera & VTR: Sony 330A camera with 14X9 Funjinon growth? lenes and BVH 500 Portable VTR with AC power and If so, your talent can help us grow! We are NewCity Communications (formerly Katz color stablilizer $30,000. 615 -248 -1978. Broadcasting), one of America's outstanding broadcast groups. As we continue to Betacam: Sony BVW-3 w/Fuji 14X9, including CA -3 + grow, we are seeking potential managers -- high performers with outstanding track VA -1V adaptors. Excellent condition! Price $24,000. records. If you are one of the best in the industry, CALL NOW to arrange a confiden- Phone 312 -442 -5719. tial interview! 6 meter commercial quality satellite receiving anten- Unlimited income potential. na with dual feed. 315- 683--5669. An innovative environment focused on excellence. Used or new equipment... from cart machines to A chance to join a company with a record of success and a sense of purpose. towers. For your specific needs, call Dale Hendrix, Holt Technical Services at 215 -866 -2131. A division of the If you feel you have the talent -- ACT NOW! Holt Corporation. CALL: Laura L. Burklund Monday - Friday 8 a.m. - 5 p.m. CST For fast (leave message after 5 p.m.) Action Use PHONE: 800 -228 -2271 BROADCASTING'S NewCity Communications Classified Advertising

Broadcasting Dec 8 1986 197 Meteorologist wanted! Supplement your income by SITUATIONS WANTED NEWS Northwestern University radio television /film seeks preparing and delivering forecasts to radio stations one or two faculty for 87 -88. Media history. Media eco- nationwide while working in your current television po- Meteorologist seeking position in small- medium mar- nomics, industry; international. Telecommunications in sition. Send resume and audio cassette sample to: ket. Experience forecasting, radio, computer graph- policy Video /film production; writing. Ph.D. of MFA. As- Weathenrack Inc., PO. Box 43, Baldwinsville, NY ics, and college lecturing. AMS seal eligible. Dynamic sistant or associate based on qualifications /exper- 13027. presentation. Jim 703-883 -5665 daytime. ience. Information or application (by 12/31/86)10: Law- Experienced black woman reporter, Northwestern rence Lichty, RTF, School of Speech. Northwestern University, Evanston, IL 60201. AAE/EOE scholarship HELP WANTED PROGRAMING University graduate. seeks TV talk show host position. or reporter and weekend anchor. Has of the highest order of excellence is required. PRODUCTION & OTHERS charisma. warmth, and strong writing skills. Currently reporter for RADIO AND TV PROGRAMING Promotion director: West Coast CBS affiliate seeks Chicago newspaper with broadcast experience on talented executive to co- ordinate all phases of station news talk show Box M -39. Radio & TV Bingo. Oldest promotion in the industry. marketing and promotion. Experience in station promo- Copyright 1962. World Wde Bingo, P.O. Box 2311, tion required. Send tape, resume and salary require- Start-up news writer/reporter position, any size mar- Littleton. CO 80122. 303-795-3288. ket. Experienced, telegenic communicator, AFTRA, flu- ments to Charles Stauffer, KCOY-TV 1503 N. McClel- ent Spanish. currently temp' with top ten station. Demo Free land St., Santa Maria, CA 93454. EOE. Comedy material. samples: Ghostwriters, 2301 available. 415 -954 -7777, POB 590883, SF. CA 94159- Unity Avenue North. Dept. BR, Minneapolis. MN 55422 Producer: Midwest production house located in net- 0883. Marc Carrel. or call 612 -522 -6256. work affiliate needs producer with broad experience in If and in all phases of location production. Must be available in you're looking for personality credibility Holiday series idea: votes by YOUR congressional your weather. I'm the meteorologist for you! Box M -38. major 1986 issues. newsroom early 1987. Please send resume and, if requested, be delegation on the Great prepared to supply demo tape and short notice. Box resource! Vote Note. 148 G. St., S.W. Washington, D.C. Sports director: Long Island market. Experienced 20024. 202 -484 -1840. M -32. PBP. NY Express MISL, basketball. baseball tennis. interviewer looking Ray Hard's "Hardfacts", tantalizing trivia now avail- Programing/production manager: Central Missouri Solid to move up. Doug Miles 516- 437 -9250. able in 60 second format, 315 Main Street. Bethlehem, State University seeks programing /production man- NH 03574, 603 -869 -3380 ager for KMOS -TV Ch 6. Position is responsible for all Meteorologist seeking weekday position in medium programing aspects including of locally INSTRUCTION supervision or large Sunbelt market. Ten years experience small . produced programs to serve west central Missouri and large markets. AMS seal, Master's degree. Box M -46. Television master control operator training. Includes traffic, promotion, operations and production. Produc- FCC license preparation and simulated station exper- tion management experience required. Salary: mid - Meteorologist: Experienced radio meteorologist look- ience. Skill -Tech Institute, 1800 No. Highland Ave.. twenties. Send application letter, resume and refer- ing for morning /afternoon positon in radio or television. Suite 224, Hollywood. CA 90028. 213 -463 -5946. ences to: Donald W. Peterson, Director of Broadcasting Good forecasting skills; excellent voice; capable of Services, Central Missouri State University Warrens- managing a team of professionals for round -the -clock MISCELLANEOUS burg, MO 64093. weather service. Call 316 -686 -5684. 3000 government jobs list. $16,040 - $59,230/yr. Now We're looking for a director with a strong sense of SITUATIONS WANTED PROGRAMING hiring. Call 805- 687 -6000 Ext, R -7833. imagination, technical expertise with state -of-the -art PRODUCTION & OTHERS control room production tools. and the ability to main- Mobile production center: long or short term rent or One man production team writes, produces, directs, tain control in the midst of a live, daily, hour -long show lease Fully equipped with many extras. Nationwide I've Program will include studio audience, performers, and shoots, edits. done commercials, corporate vid- service. Call 701-241 -9073. instructionals, news, a strong emphasis on creative use of computer graph- eos, promotions, and taught col lege. 5 years experience, MA Radio -TV -Film, WANTED TO BUY EQUIPMENT ics. Applicants must have a minimum of three years University of Texas. Ben Rossett. 830 North Main St., Danville, 1A experience directing in professional commercial Wanting 250, 500. 1,000 and 5.000 watt AM -FM trans- 24540. broadcasting. Send resume /tape /salary requirement mitters. Guarantee Radio Supply Corp., 1314 Iturbide to: Mary Kay Johnson. Production Manager, KCRA -TV MISCELLANEOUS Street. Laredo, TX 78040. Manuel Flores 512-723- 3 Television Circle, Sacramento. CA 95814 -0794. EOE, 3331. MIE No calls, please. Primo People now seeking producers, executive pro ducers, news directors from all market sizes. Send Instant cash- highest prices. We buy TV transmitters Production manager. Strong experience in creative tape and resume to Steve Porricelli or Jackie Roe, Box and studio equipment. $1,000 reward for information writing and producing. Must be able to handle depart- 116, Old Greenwich, CT 06870 -0116. 203 -637-3653. leading to our purchase of a good UHF transmitter. ment of 20 people. Salary commensurate with exper- Quality Media, 303 -665 -3767. ience. Sunbelt. EEO employer. Sunbelt. Box M -44. Sweeps have ended. Changes are plentiful. Climb aboard The Hot Sheet for fresh job leads nationwide. 1" videotape. Looking for large quantities. 30 minutes Commercial producer /writer. Immediate opening for 813 -786 -3603. or longer will pay shipping. Call 301 -845-8888 experienced professional to write, shoot, edit & post FOR SALE EQUIPMENT with minimum supervision. We have 3/4 ", 1 "& DVE; you have to make it sell. Send creative writing samples, 3/4" AM and FM transmitters -used, excellent condition. cassette, television resume & salary requirements to Guaranteed. Financing available. Transcom. 215- Frank Hoogstraten, WIBW -TV, Box 119, Topeka, KS 884 -0888. Telex 910 -240 -3856. 66601. EOE. 25KW FM- Harris FM25K(1986), Harris FM25K(1983), Promotion producer WCPX -TV in Orlando is a state - Sparta 625(1975) McMartin BF 25K"10KW FM- Harris of- the -art station in a state -of- the -art market (27th). The ALLIED FIELDS 10H3 "5KWBauer 605 B, RCA BTF 5E1. AEL 5KE. CSI only thing missing is a state -of- the -art promotion pro- 5000E, RCA BTF 5B" 2.5 FM -Sparta 602A "1 KW FM ducer. Is it you? If you have a knack with breakthrough HELP WANTED INSTRUCTION Syntronics 1.5KW, Gates FM1B, RCA BTF 1E, Trans- concepts and copy and love pioneering cutting -edge com Corp. 215 -884 -0888. campaigns, let us know! Resume and demo (no calls) The Newhouse School at Syracuse University in its to Richard King, Promotion Manager, WCPX-TV 4466 seeks a faculty member department of broadcast 10KW AM -RCA BTA 10H -on air- -5KW-RCA BTA 5T1- must have John Young Pkwy, Orlando, FL 32804. EOE. journalism. The successful candidate sig- on air" 250W-Collins 250G, Transcom Corp. 215-884- nificant practical experience in broadcast journalism 0888 and must have a graduate degree. This is a tenure - SITUATIONS WANTED MANAGEMENT track position, and the person hired will be expected to Harris SX -1, 1 KW AM, 1985, mint, going up in power. meet research and service as well as teaching obliga- Transcom Corp. 215 -884 -0888 Successfully indy TV employed major market seeks tions. The successful candidate must be able to teach upward move with established company Experience writing, and should have some additional area of inter- Quality Media has moved! We have moved to Louis- includes sales and general management successes est and expertise related to broadcast journalism. ville, Colorado (Denver) to serve you better. Thanks for with top companies. Radio. television or cable. Call Rank and salary commensurate with qualifications and another 10 million in sales this year. We are growing 415 -0395. -731 experience. The appointment will be effective Septem- bigger and better! Our firm policy - no unhappy customers. Call us for a list of satisfied TV station owners GSM /LSM: Strong, ambitious. broad experience in ber 1, 1987. Send curriculum vita and names of three Search who keep coming back. We now specialize in RF and independent - references to: Broadcast Journalism Commit- both affiliate and flawless record; in- turn -key TV stations, financing, and station brokerage. credible numbers. Box M -2. tee: Dwight Jensen. Chair; Newhouse School of Public Communicatons: Syracuse university: Syracuse, NY Thanks again, Bill Kitchen, Quality Media 303 -665- GM, GSM, NSM. Energetic, dedicated, hardworking. 13244 -2100. Applications will be accepted until ap- 3767 respected, is professional. Proven success in manage- pointment is made Syracuse University an affirma- New TV startups. Quality Media can save you money ment, sales. programing. Ownership change makes tive action /equal opportunity employer. Top quality equipment at lowest prices. Business me eagerly available for opportunities in your market. Plans, financing available. Quality Media 303 -665- Box M -47. Southern Illinois University: assistant /associate professor. tenure- track, effective August 1987 (one, possi- 3767. bly two. positions). Competitive salary. To teach under- Silverline UHF transmitters new, best price, latest SITUATIONS WANTED TECHNICIAL graduate /graduate courses in broadcast news. technology 30kw - $195.000, 60kw redundant - research, performance or management. Old, experienced video /RF engineer will live /work audience $385,000, 120kw redundant - $585,000. Bill Kitchen, Ph.D. required. anywhere in world, except Lebanon Call George at or strong professional experience Quality Media, 303 -665 -3767. 601- 992 -1853 and let's talk. Send resume, and three references to Dr. Ken Garry Radio- Television Department, Southern Illinois Univer- New RCA 110kw UHF transmitter. RCA closeout. Fast Maintenance engineer: 8 years experience. Sony - sity, Carbondale, IL 62901. Closing date: January 15, delivery. Price: $550.000 - includes tubes. Bill Kitchen, Ampex- Ike -GVG. Tim Arndt 216 -461 -5610. 1987 or until filled. Quality Media, 303 -665 -3767.

Broadcasting Dec 8 1986 126 Director of advertising and promotion. Are you a HELP WANTED ANNOUNCERS HELP WANTED NEWS creative manager or assistant manager overflowing in is look- anchor to male wanted for market with ideas, looking to move up to a situation where High -rated, easy listening station Southeast Co- anchor affiliate good ideas become tomorrow's campaigns? Join the ing for a good announcer who is capable of handling in com:m::tive market. Two year contract offered. Send tape and salary requirements to Steve Keeley WMDT- Southeast's fastest -growing station. Experience is nec- drive shift. Good salary, benefits and pension plan. WI! market if you TV MD 21801. EOE, M/F essary in on -air, copywriting, public relations and lay- consider small- talent are capable. Send Salisbury, resume to: Box M -29. out. Send tape and resume to Personnel Director, Photographer. 2 years experience in daily news and/ WPCQ -N P.O. Box 18665, Charlotte, NC 28218. EOE. or series work. Send tape and resume to News Direc- Director of marketing: The Agency for Instructional tor, WSMV, Box 4, Nashville, TN 37202. Technology, Bloomington, Indiana, seeks qualified can- HELP WANTED TECHNICAL Sports anchor, reporter. Must be strong anchor with didates for the position of director of marketing. Posi- Experienced UHF transmitter engineer. Housing fur- shooting and editing skills. This is an opportunity to join tion is fulltime, generous benefits, salary open. Duties a small resort market number one news operation. include: marketing of video computer and related print nished at beautiful Ozark Mountain site near small Progressive. NBC affiliate on Florida Gulf Coast. Send resume, tape, materials. both domestically and internationally, to tele- town, 45 min. from Fort Smith, Arkansas. growing group operated. Contact John McNally, KWTV, salary requirements to: Joe Moore. WJHG-TV POB communications and education agencies; establish- 2349. Panama City, FL 32402. ing and executing policies and procedures for the dis- 7401 N. Kelley, Oklahoma City. OK 73111. is needed at award winning tribution of these materials; supervising the AIT Chief engineer for KIFI-TV, Idaho Falls, ID, NBC affili- Weekend weatherperson Must have working with marketing staff. Qualifications should include: five or ate. We have top notch equipment to maintain and O- Gulf Coast station. experience IV and more years of successful experience in direct market- man department. Harris BT35H transmitter, Sony ENG, Colorgraphic Live Line weather computer ing of instructional materials; teaching experience: Ampex one -two inch, Sony 1/2 inch, Duca- Richardson/ should have experience reporting general assign- demonstrated ability to work cooperatively with and Grass Valley switchers, stereo audio. satellite C /KU ments. Qualified applicants for this position should requirements manage the work of others. Reply by Jan. 9, 1987 to: downlinks, DVE, TM Graphics, conputerized sequenc- send tape, resume and salary to James KPLC P.O. Box 1488, Lake Charles. LA Executive Director, AIT, Box A, Bloomington, IN 47402. er spot player. Must have 8 years minimum hands-on Smith, -TV AIT is an equal opportunity employer. experience and solid state knowhow Excellent salary 70602. Media General Broadcast Group's WJKS is looking for this size market and great place to raise family Assignment editor. Immediate opening. Need an ag- for a television production manager for it's Jackson- Contact Herrn Haefele, Station Manager, 208-523- gressive manager who is also a people person. At least ville, Florida broadcast center. Applicant should work 1171. EOE station. three years experience. Resume and cover letter to well with people and have a minimum of 5 years hands - TV chief transmission engineer supervises operation Barry Jens. KMTV 10714 Mockingbird Dr., Omaha. NE on television production experience with state- of -the- and maintenance of five (5) TV transmitters intercon- 68127. art equipment. Individual should also be capable of nected by a ten -unit microwave system, plans equip- directing our Emmy Award winning newscasts and pro- Number one midSouth network affiliate seeking 10 ment upgrades and replacements, and coordinates PM newscast producer with good news value judg- ducing commercials as well as administering a depart- implementation of projected technical improvements. ment and top skills. Also a mental budget. If you are a "people person" with lots of people seeking general The successful candidate should have at least two reporter. positions require at least enthusiasm, send your resume and tape to: Personnel assignment Both years of maintenance related technical experience in one year commercial TV experience. Tapes and re- Manager. WJKS -TV P.O. Box 17000. Jacksonville. FL TV broadcasting. BS/EE degree. Salary range from 32216. An equal opportunity /affirmative action employ- sumes to Josh Moyer, News Director, KFSM -TV 318 $21.502 - $33,930: exact placement depends on ex- Fort er, M/W North 13th St., Smith, AR 72901. No phone calls. perience. Send letter of application. resume, three re- EOE. HELP WANTED SALES ferences and salary history to: Personnel Office - AETN P.O. Box 1250, Conway, AR 72032. AETN is an AA/ News producer: NBC affiliate in ADI 76. Strong news Account executive. Television sales experience nec- EEO. judgement, writing, people skills a must. No air work. essary for ambitious account person with growth po Resume, tape to Jack Keefe, WICD -TV Box 3750, independent UHF. Transmit- tential in excellent market. Send resumes to: Local Chief engineer. California Champaign, IL 61821. EOE, M/F Sales Manager, WTVF, 474 James Robertson Pkwy, ter and studio equipment maintenance experience Resume reporting Nashville, TN 37219. necessary. Proven supervisory skills. to Weekend weather /general assignment Search Committee, KCBA -TV, 646 E. Alisal, Salinas, CA combo: Unique person for a crucial spot on winning TV account executives needed for new La Crosse/ 93905. EOE. newsteam at CBS affiliate. Tape, resume to Arles Hen- Eau Claire, WI independent. Live in God's country. Valid dershot!, WIFR -TV, 2523 N. Meridian Rd., Rockford, IL wanted for an aggressive lists open, commission 10 -15 %, benefits. Join a fast Assistant chief engineer 61103. EOE. in Must a "hands -on" per- growing group, get in on the ground floor. Call 608- PBS station the Sunbelt. be 1 writing 781 -0025. EOE. son with excellent maintenance and interpersonal News producer, -2 years experience. Good skills. An understanding of broadcast systems a must. and organizational skills a must. Network affiliate. Account executive, 2 years independent sales exper- Will be responsible for overall station broadcasting and Northeast. EOE, M/F Resumes to: Box M -31. ience preferred. Proven track record in broadcast and production in accordance with FCC rules and regula -English. Reporting will be strong organizational skills a must, looking for highly lions, and good engineering practice. A great chal- Reporter: Bilingual Spanish for journal- motivated individual. Send resume to Local Sales Man- lenge for an upcoming maintenance supervisor look- done in Spanish. Searching solid television ist. a plus. Immediate opening. ager, WRGT -TV 45 Broadcast Plaza, Dayton, OH ing for a move into management. Requirements: 5 to 8 Anchor experience resume Pascual, WNJU- 45408. EOE, MIE years in broadcast engineering, minimum 2 years in a EOE. Send and tape to Sylvia supervisory position. FCC license or SBE certification TV 47 Industrial Ave., Teterboro, NJ 07608. National sales manager. WHNS -TV 21, #1 indepen- required. Apply: Director of Finance, WYES -N P.O. News news director, Delaware Val- dent in the Carolinas, is seeking to fill the position of director /anchor or Box 24026, New Orleans, LA 70184. ley individual to national sales manager in the Asheville- Greenville- public broadcasting station seeks newscasts Spartanburg market. Qualified applicants should have Chief engineer, knowledgeable, hands -on technical oversee and anchor nightly half -hour and to either 3 years national rep or NSM independent exper- person with good people skills for well equipped N.W. produce special programing. Requires considerable presence, ience. Send resume to Doris Friend, Personnel Man- CBS affiliate. Contact Jim Bowen at KVAL -N Eugene. news background, strong air and excellent writing and organizational skills. Supervisory exper- ager, 521 College St., Asheville, NC 28801. EOE, M/F OR. Call 503-342 -9461. Equal opportunity employer. ience preferred. Send resume, tape (1/2" VHS pref.), TV account executive: KENS -N, San Antonio's lead- Engineer for university telecommunications center. Re- writing samples, and salary requirements to News Di- ing television station, has an excellent opportunity for sponsibilities include maintenance and support for rector Slot, c/o WHYY Personnel Office, 150 N. 6th St., an account executive. Qualifications must include at WCBU -FM, WTVP -TV and university TV center. Mini- Philadelphia. PA 19106. Position based in Wilmington, least two years television sales experience and an ex- mum two years maintenance experience required. DE. No calls. tremely strong aptitude for new business development. Bachelor's degree in related field or additional exper Washington news bureau expanding. Searching for Minimum income $50,000 plus. Send a complete re- ience preferred. Competitive salary plus university with in lo- sume with references to Arthur Emerson, Local Sales fringe benefits. Applications should be received by creative, motivated, self- starters experience TV news. Able to do live -shots and familiar with Manager, KENS -TV P.O. Box TV 5, San Antonio, TX Nov. 21, 1986. Apply to: Keith Turcot, Chief Engineer. cal satellite broadcasting. Positions: Cameraperson/edi- 78299. No calls, please. Applications must be re- Bradley University, WTVP-TV, Peoria. IL 61625. 309- tor, on -air reporter, assignment editor /producer. Also ceived by Dec. 29, 1986. KENS-TV, a CBS affiliate, is a 677 -2767. An affirmative action /equal opportunity em- news (no req.) and spe- division of Harte -Hanks Broadcasting, and an equal ployer. available: assistanVcIerk exp. news non -news opportunity employer. cial projects producer for and events Maintenance engineer needed. Relocation to south- (marketing and satellite experience necessary). Send Can you sell? Join the rapidly growing network of HSN ern California. Must have experience in Ampex, VPR resume. tape and letter on special qualifications to O &O stations. Applications now accepted for Los An- machines. Contact Susan Rockefeller at 213 -475- Newscom, 555 New Jersey Ave. NW, Suite #860, Wash- geles area TV station. Rush resume to Director of Per- 7211. 10474 Santa Monica Blvd., Suite 302, Los Ange- ington, DC 20001. sonnel, HSN, 390 West Market St., Newark, NJ 07107. les, CA 90025. looking for EOE. Producer: Major market station exper- Maintenance engineer: 2 -3 years of solid television ienced newscast producer. We have all the state of the Local sales manager. NBC affiliate in Kansas seeks an maintenance experience. Will work with all of F &F Pro- art electronic goodies. You provide sharp writing, supe- energetic, highly -motivated individual to lead a young duction's remote units and in the shop in St. Petersburg, rior news judgement and effective leadership skills. but professional sales team. Send resume to Herb FL. Some travel is required. M/F EOE. Send resume to Resumes to Box M -43. EOE. Brown, KSNT-TV PO. Box 2700, Topeka, KS 66601. Bill McKechney, c/o F &F Productions, 10393 Gandy reporter. EOE. Blvd.. St. Petersburg, FL 33702. Weekend anchor -general assignment One to two years anchor and reporting experience. Aggres- Account executive: 3 years sales experience with Chief engineer: Small market UHF in South. Excellent sive self- starter with excellent writing skills for top rated proven track record in broadcast. Must have strong opportunity for person with TV station experience to weekend newscast. Fast growing Sunbelt market. Tape presentation skills /weekly travel. Send resume to: Ad- move into management. 'bull enjoy life in this beautiful and resume to: Doug Ballin, News Director. KVBC -TV, ams Communications, 2242 N. Great Neck Rd.. Virgin- historic city. Resume and salary requirements to: Box 1500 Foremaster Lane. Las Vegas, NV 89101. EOE, M/ ia Beach, VA 23451. M -41.

Broadcasting Dec 8 1986 125 Maintenance engineer. Experienced in operation and Production whiz to conceive and execute commer- Ownership change eliminated my position. Exper- maintenance of all type studio and production room cia s and promos for Washington DC's Newsradio AM ienced enthusiastic, news and sports director looking equipment. Ability to troubleshoot and repair analog format 41 FM. You'll spend mornings with 12 hustle for news, sports, or news/sports combination position. and digital circuitry. Knowledge of proper use of "State salespeople, learning our clients' needs and writing College, high school PBP experience in five sports. of the Art" audio and test equipment. Salary $27K to copy that makes cash registers ring. Afternoons, Call Bill, 205 -794 -1320 or 205 -792 -7867. $35K depending on qualifications and salary history. you're hands -on producer, voicing most spots yourself Send resume, including details of technical knowledge and casting others from our staff of top pros. Your back- Young, energetic news unit manager in top 15 North- and experience and references, to Mr. Fred Rathert, ground: DJ (several formats), some college. You read a east wanting top 25 management position in oper- Radio Mani Program, VOA/MT, 400 6th St. SW. Wash- lot. You're an organized person, self starter. good listen- ations. Looking for potential growth into middle man- ington, D.C. 20547. er, and work well with deadlines and human beings. agement position. Degree in broadcast management. Apply! But don't call ... with your presentation. Box M -26. Chief engineer. Looking for top competitive chief for sell us Send cassette of your commercial voicework (institu- WMMSAWHK Cleveland. Minimum 3 -5 years exper- Major market TV /radio weathercaster pursuing other tional and characters), writing samples. resume and ience. Expertise in high quality audio a must. Send radio stations. AMS seal. Computerized. Box M -34. references to: Holland Cooke, Manager, resume to: General Manager, WMMS/WHK, 1127 Eu- Operations WTOPANTKS, clid Ave, Cleveland, OH 44115. 4646 40th Street, NW, Washington, DC Eager J- school grad will do an excellent job as your 20016. is Outlet Communications an equal opportunity news or sports reporter. I have valuable experience in employer. top HELP WANTED NEWS 35 market. Steve 614 -864 -4354 eve., 836 -2058 days. SITUATIONS WANTED MANAGEMENT Experienced news director for beautiful vacation Diamond in the rough. Sophisticated, exciting PBP area. Full time AM -FM in northern Wisconsin. $12,000 Successfully employed major market Indy TV seeks and solid anchoring skills too big for small markets. starting salary. Letters and resumes only to: GM WOBT- upward move with established company Experience This winner wants challenge. Bob, 201 -546 -5546. WRHN Box 738 Rhinelander, WI 54501. includes sales and general management successes with top companies. Radio, television or cable Call Talented, Long Island 10kw AM. Experienced anchor /reporter dedicated 9 year California news pro seeks 415 -731 -0395. major career move. with professional sound and good reporting skills. Tape challenge, commitment with solid company, possibility for advancement. Conversational and resume to George Drake, WLIM, Woodside Ave- GM in top 100 market looking for new GM involve- delivery, good writer, reporter, producer. 2 years top 50 nue, Patchogue, NY 11772. EOE. ment. Present employer increased billing from 700K to experience. Prefer West Coast but will consider good 1.2 million in 1 1/2 years of my management. Unique Award winning Southeast Ohio AM/FM needs jour- offer elsewhere. 213 -204 -0761. circumstances necessitate change. Seeking owners nalist with untiring dedication, strong voice, and lead- looking to skyrocket FM facility into top contention. Will WANTED PROGRAMING, ership abilities to oversee local /regional news oper- SITUATIONS carry list, personally supervise sales staff. Assertive, ation. If you're the kind cursed with story ideas that PRODUCTION & OTHERS energetic decision maker. 100% relocatable. Highly accumulate so fast that Clark Kent couldn't do them sales oriented. Box M -15 16 year pro with major market experience seeks new all... the kind who craves the enthusiasm, discernment PD /OM opportunity in top 100 AC /CHR. 100% relocata- and encouragement of a great staff.. the kind who even Sucessful, working GM seeks move to a larger mar- ble. Steve Sutton. Phone 912 -244 -8642. go to west Texas for the right job, but would rather live ket. East Coast preferred. Community leader will build in beautiful southeast Ohio - then send your resume a respected and stable station. Looking for a long term I love to work hard, experienced programer/air talent. and tape to WATH/WXTQ, Box C, Athen, OH 45701. position. No stranger to hard work. Box L -99. Ready to build you a winner. Phone Craig 718 --343- 2192. Entry -level correspondent for Washington bureau Ambitious innovative, 33 year old Xerox P.S.S. cer- MISCELLANEOUS serving stations, networks. Radio news background, tified GM /GSM with Group W management experience top writng required. skills Tape resume: Berns Bureau, at #1 biller to 5 market. Looking for East Coast opportu- Radiobook. Affordable, accurate audience ratings for 148 G. St. SW Washington DC 20024. nity Box M -23 small and medium market. Full demographics and day - parts, A &A Research. 406 -7857 News director, northeast Texas FM. Gather, write and General manager, strong organization, sales and pro- -752 deliver local news. T & R to KEMM, Box 1292, Green- motion. Excellent track record established in five years ville, TX 75401. as GM, 15 in broadcasting. Dedicated professional. GM, GSM, operations. 816 -347 -5591. TELEVISION WOBM -FM. NJ's largest radio news department in looking for a top -notch morning drive anchor. Females SITUATIONS WANTED SALES HELP WANTED MANAGEMENT and minorities encouraged. To apply, rush tape and resume to: Carolynn Jones, WOBM News, PO Box 927, TV or radio sales. #1 market pro (top 50) seeks new Sales manager: Sunbelt. Growing company with net- Toms River, NJ 08754. No calls please. challenge with an aggressive, growth oriented com- work TV station looking for individual to train inexperi- pany. This street fighter is a family man who is without enced but committed sales team, must be people ori- Alaska job: News and public affairs director, KCAW- peer in vendor programs, pro sport sales. agency and ented. Excellent compensation package. Send FM, Sitka. High profile local news operation in beauti- direct business. Box M -30. resume to: KTEN -TV P.O. Box 1425, Durant, OK 74702. ful, isolated fishing community of 8,000; unlimited out door recreation. Requirements: three years broadcast SITUATIONS WANTED ANNOUNCERS South central NBC affiliate in 100+ market looking news; supervisory, training experience; full knowledge for sales manager. Must have aggressive positive atti- Help! Broadcasting school graduate, currently stuck in legal /ethical aspects of job: knowledge of SE/Alaskan tude and proven track record. National sales exper- restaurant management, seeking on -air employment. issues desirable. Salary: competitive DOE, liberal ience helpful but must have extensive sales knowledge Prefer upper midwest. Dave 414-462-1928. benefits. Affirmative action /equal opportunity employ- on local level. Send resume and salary history to Box M -16. er. Send: resume; statement of news philosophy; cas- Available nowt Deejay production man, degree in sette demonstrating news delivery, writing. production, broadcasting. 1 1/2 years experience. Some news. Sales development manager. Top 20 Eastern affiliate newscast organization to Hiring committee, KCAW -FM, Prefer Midwest market. Call 307 -745 -4811 ext 133. seeking experienced sales /marketing person to create Box 520, Sitka, AK 99835. Must receive by January 16, Write 1912 Thornburgh, Laramie, WY 82070. strategies, develop projects and deliver presentations 1987. More information, contact Rich or Jake at 907 that will result in new business. Background should 747.5877. 41/2 years mornings P.D. and looking to move up. Will include broadcast sales and retail experience. Produc- relocate anywhere. Wayne 815 -786 -9755. tion skills, comfort with research vendor and co -op HELP WANTED PROGRAMING Morning shift or any shift, professionally trained top knowledge and good organizational sense a must. A PRODUCTION & OTHERS 40 DJ contact Timothy Osborn 414-452 -0292. Re- first class broadcast group, excellent salary and benefits. Resume, references requirements Program director. KWMU, 100,000 watt NPR radio sume and tape available upon request. and salary to Box M -11. EOE. MiF. station is St. Louis, is looking for an experienced pro- Talk show host wants to talk. Currently in top fifteen gram director. Must have 3 -4 years experience in ana- General sales manager. Outstanding opportunity for market. Call Doug 412- 321 -2895. lyzing audience data and making programing deci- right person. Assertive, aggressive, proven salesper- sions, and in large son required. supervising a programing staff, SITUATIONS WANTED TECHNICAL Strong background in business develop- including announcers. Must also be committed to the ment and promotions a must. Write why you should be goal of increasing audience for public radio in St. Engineer. Experienced AM/FM, FCC general, certi- considered, with resume and salary requirements to: Louis. Bachelor's degree in communications, broad- fied. Tim Low, 65 Cod St. Eureka, CA 95501. 707-444- Gene Bohi, WGGT-TV, P.O. Box 1618, Greensboro, NC casting, or related area, or an equivalent combination 27401. EOE. of education and experience, as well as an FCC re- General sales manager position being created at Chief engineer looking for similar position in eastern stricted radiotelephone operator permit are essential. KAAL -TV, a well equipped facility in the 149th ADI. market. 15 years experience includes FM, AM, studio, Salary: $22,5000 - $30,000. Application deadline: Jan- Associated with growth oriented group. National sales 1987. transmitter, and satellite installation. repair. and mainte- uary 9, Send resume to Personnel Services, Uni- experience desirable. Expect to manage strong re- versity nance. Phone 919 -762 -3105. of Missouri -St. Louis. 8001 Natural Bridge, St. gional sales effort in multicity ADI. Send resume, salary Louis MO 63121. Chief engineer, 8 years experience with FM stereo, history, and sales philosophy to General Manager, KAAL -TV Box Austin, MN Board operator. Experienced in operation of studio AM, directionals, construction, automation and proofs. 577, 55912. EOE. First and General class licenses, SBE Box M- and production room equipment. Ability to do quality certified. Operations manager. Skilled manager needed to 35. production work and operating specialized audio pro- oversee commercial production as well as large de- cessing equipment, editing. pre-recorded programs, SITUATIONS WANTED NEWS partment of people dedicated to the best product in field recording, operating single, multi -track and high news, programing and promotion. Must have knowl- speed duplicating equipment. Starting salary $22K or Looking to break into radio news. Some non -com- edge of all aspects of studio and field production, and $27K depending on qualifications. Send resume and mercial experience. Tape, including 'street interviews', abilities to move up to department head status. Send references to Mr. Fred Rathert, Radio Marti Program, resume, writing samples. Robert Brown, work number resume to Personnel Director, WPCO -TV, Post Office VOA/MT, 400 6th ST. SW, Washington, DC 20547. 212 -867 -7020. Box 18665, Charlotte, NC 28218. EOE.

Broadcasting Dec 8 1986 124 See last page of Classified Section for rates, Classified Advertising closing dates, box numbers and other details.

Needed immediately, sales manager for Gass C FN Aspen, CO AM/FM combo seeking highly motivated RADIO in growing market in NC. Must be experienced in lead- account executive. Proven record in broadcast sales ing and training staff. Bottom line oriented. Send re- excellent verbal /written skills, team oriented individual. HELP WANTED MANAGEMENT sume to Box M -40. Resumes to: Cindy Chardonnav, KSNO-AM /FM, 620 General manager, upstate New York. fulltime AM, sin- East Hopkins, Aspen, CO 81611. Sales manager: great opportunity for experienced gle station small market. Aggressive street salesman manager in standout city, New Orleans. Ready to lean Madison, WI. Opportunity in Mid -West Family Radio's on the way up. Market underdeveloped. room to grow local sales staff for aggressive operation and enjoy top (18 station group) flagship market. You are a problem Send resume to Box M -12. income potential and benefits? Send resume and refer- solver on the way up. Have minimum two years suc- General manager for #1 rated metro FM in Midwest ences to WWIW Radio. 1515 St. Charles Avenue. New cessful street sales, sm /med markets. Strong on cre- colege town. Must have 3 year GM experience, CRMC. Orleans. LA 70130. ativity, ability to write, sell imaginative campaigns. Lets college degree or equivalent experience. Must have trade. We'll teach you a new exciting more profitable ability to hire. train. and motivate entire staff with em- way to sell radio. Learn and earn more. Possible career phasis on increasing sales. GRoup ownership offers HELP WANTED SALES path to management, ownership. Write Joe Mackin, package WMGN./WTDY Radio, Box 2058, Madison, WI 53701. excellent compenstation and advancement. Combo small market sales sceca,st /Station sales Rush resume. past re- EOE. earnings, and compensation builder needed. Self- starter, management. Stock pur- quirements to Box M -10. chase possible six -months. Resume Box L-98 Radio sales. NY metro FM seeks salary/commisssion General sales manager with sales person with 2 -5 years commercial sales & strong sales background We're looking for the best! HOTTESTcombo in one of needed to show sales how to Number broadcast traffic experience. College preferred. Must staff sell. one the fastest growing markets in the country! Are you a in Midwest Sell yourself with have own car. Resume /salary requirements to: Michael "Country" state capitol. consistent top 10% achiever? Do high commission letter resume Jones P.O. Box 8, Newark, NJ 07101. and to Box M -24. checks motivate you? Can you compete successfully against the B- E -S -T? Senior A/E position with unlimited Sales manager for successful Florida small market HELP WANTED ANNOUNCERS station. with promotion to general manager in one year. earninsg potential. Innovative environment focused on WZEP -AM. Owner must tend to other business inter- excellence. BESTsales team in town; BUTwe need one Morning talk host. Programing experience helpful. ests. Call Scott McAda at 904 -892 -5231. more player. EOE. Resume: Patrick Foy, WROQIWAES, Major market talk radio station. Send resume. South- 400 Radio Road, Charlotte, NC 28216. east. Box M -13. Vice presidenUgeneral manager, WETA FM. WETA Key West's hottest AM/FM combo is looking for a few FM. presently the third largest audience market in pub- Versatile announcer needed for top -rated Metro -Ma- good people. Perfect weather year round. Easy living, lic radio. seeks an innovative. experienced vice presi- con AM /FM. Talent necessary. Experience helpful. easy list, easy sell. Stations blanket entire Keys $250 dent general manager to be responsible for oversee- Great radio station in sunny south. Send T &R to: Jim per week, 15% after $4000 plus benefits. Must be pro- ing the daily operations of the station. Serving the Ball, WCEH, Box 489, Hawkinsville GA, 31036. fessional and proven aggressive. Send resume to Bob greater Washington. D.C. area. this is a concert/classi- Hank, WAIL, 7 MacDonald Ave. Key West, FL 33040. Morning personality: medium market, 50,000 watt in- cal music station offering a limited folk cultural and spirational 24 -hour music station with unique, highly format. must public affairs Candidate posses proven Be in management in 6 months. Proven sales ability successful format and very strong ratings is looking for track record in public radio in the areas of manage- and success in competitive small market. Give 110% experienced professional with strong one -on -one comment. fundraising, programing, promotions and oper- get "good" list with room for more. No beginners munication skills. Must have experience with success- ations. BA degree in communication field preferred. please. EOE. 906- 863 -5551. ful competitive formats. Operated on biblical principles Salary commensurate with experience. EOE. Send let- with excellent work environment. Call Ed Moore, 219- ter and resume to: FM. Personnel. P.O. Box 2626. Sales manager for rapidly growing Arizona desert WETA 875- 5166. P.O. Box 307, Elkhart, IN 46515 Washington, D.C. 20013. community AM /FM now doing 300K plus. Send resume to Box M -25. Classical music announcer to host evening program. Vermont WDEV, Station of the Year seeks general man- Must have degree in radio or music -related field, at -air Country lovin' street fighter needed immediately. ager with on and sales background. If dynamic. fast least two years experience in public or classical format radio Must be dedicated and committed to format. Estab- paced community oriented is for you. consider radio, good classical music pronunciation and vocal lished list with great earnings potential. Send resume to this position in the middle of beautiful Vermont. Send delivery skills. Send resume with five references, salary Julie Gade, 96KX, 111 North 56th, Suite 205, Lincoln, resume. sales history tape and salary requirements to requirements and audition tape to Frank Thomas, Ken Squier. WDEV Box VT05676. EOE. NE 68504. 550. Waterbury WCBU-FM, 1501 W Bradley, Peoria, IL 61625. AA/EOE. Can you sell? Join the rapidly growing network of HSN General sales manager. Major market FM station is Classical music announcer. KWMU, 100,000 watt 080 stations. Applications now accepted for Los An- looking for a highly motivated, energetic GSM with NPR station in St. Louis is seeking a classical music geles area TV station. Rush resume to Director of Per- proven management track record. Supervisory skills announcer. Requirements include high school diploma sonnel, HSN, 390 West Market Street, Newark, NJ sand accurate forecasting abilities are a must. 5 years or equivalent and one or two years classical music 07107. EOE. sales with minimum of 2 years broadcast experience announcing experience. Familiarity with classical mu- required. Excellent compensation and benefit pack- Co-op/vendor specialist sought by KORS AM /FM. We sic, pronunciation of foreign works, and production age available for the right individual. Send resume in are a market leader in primary adult demos and require skills are a necessity Application deadline: December strictest confidence to Box M -28. a veteran with several years experience to fill this post. 24. 1986. Send letter of application, resume. and non- Immediate opening, call John Rohm at 612 -545 -5601 returnable audition tape to Personnel Services, Univer- Development for KUNM, Albuquerque. New director: or send resume and letter to: KORS Radio, 917 No. sity of Missouri -St. Louis, 8001 Natural Bridge, St. Mexico. Responsible for radio development activities. Lilac Drive, Mpls, MN 55422. M/F EOE. Louis, MO 63121. including the planning, implementation and maintenance of all radio fundraising efforts. Specific empha- Calif. group ownedCHR assemblying the best sales Southern Connecticut FM seeks air personality to sis will be placed on on -air fudraising. program un- team in California. If you're aggressive and motivated host drive and concert series. Two years professional derwriting and program guide advertising. Bachelor's with the desire to be one of the best paid salespersons broadcast experience, proficiency in foreign language degree in appropriate discipline with at least two years living in one of California's finest cities. please submit pronunciation and smooth delivery. Submit tape and experience in fundraising required. Equivalent combi- resume, document salary history and your availability examples of writing to: Operation Manager, WSHU, nation of education and experience will be accepted in for and interview to: Managing General Partner, Corn - 5229 Park Avenue, Fairfield, CT 06430. lieu of degree on one year basis. Send letter of applica- monwealth Broadcasting. 2550 Fifth Ave.. 11th Floor tion. resume and three references to: Personnel, Uni- San Diego. CA 92103. EOE. M/F HELP WANTED TECHNICAL versity of New Mexico. 1717 Roma NE. Albuquerque, NM 87131. Mention requistion #1029A. EOE /AA. Manager broadcast underwriting (329 -86). KNAU, 2 Chief engineers: AM 1kw, FM upgrading to 50KW, Northern Arizona University Flagstaff. AZ. seeks a full - West Virginia area, AM 5kw, FM 3kw Portsmouth, NH. Palm Springs station is currently seeking a GSM. time manager, broadcast underwriting. Duties include Experience in transmitter, studio installations & FCC Must be aggressive and have experience selling direct solicitation of local and national business. corporate, compliance. Send resume to Joe Jarjoura, P.O. Box C. and through agencies. Send resume and salary re- and foundation underwriting: developement of new Falmouth, MA 02540. quirements to: Radio P.O. Box 67561 Century City. CA support methods: implementation of special fundrais Combo C.EJannouncer for progressive, medium Mid- 90067. ing events: preparation of grant request. Qualifica- tions: Five -years experience in underwriting. marketing west market, FM only 3 years eng. experience re- Station manager for WKPE AM /FM. Cape Cod. MA. and/or advertising activities: or any equivalent combi- quired. SBE certification helpful. Box M -27. Sales oriented. self starter is needed for one of the nation of experience, training, and /or education. Prior Two broadcast engineer openings. Midwest. FCC is Cape's dominant properties. Market revenue growth of radio experience, public or commercial, desirable certificate. 5 years minimum experience, studio main- 18% and great numbers offer an excellent opportunity but not required. Deadline: 5p.m. January 2, 1987. tenance. directional experience required. WMEE. P.O. for a proven manager with the ability to maximize rev- Start: February 2, 1987 or earlier. Apply to: Personnel Box 6000, Fort Wayne. IN 46896. EOE. enue share. Competitive salary plus bonus based on Dept., Box 4113, Northern Arizona University, Falgstaff cash flow Send resume in strictest confidence to Roth AZ 86011. For more information contact Russ Hamnett, Chief engineer wanted for 3 station group in the Mid- Communications, 830 Main St., Melrose. MA 02176. Manager, KNAU. at 602 -523 -KNAU. NAU is an equal west. Must be experienced with FM. AM directional EOE. opportunity /affirmative action institution. and satellite. Call Chris Bernier. 414 -324 -4441.

Broadcasting Dec 8 1986 123 change TL and make changes in ant. sys. Filed Dec. I. change SL. Action Nov. 20. WWUP -TV (ch. 10) Sault Ste. Marie. Mich.-Granted app. to change ERP vis. to 316 kw. aur. 31.6 kw. Action Nov. WJBI (1290 khz) Batesville, Miss. -Seeks to change ERP KLWJ (1090 khz) Umatilla, Ore. -Granted app. to 21. to 728 w and make changes ft. and make changes in ant. sys. change freq. to 1100 khz; add night service with I kw; Filed Dec. I. increase day power to 10 kw; change TL and make changes *WCFE -TV (ch. 57) Plattsburgh. N.Y.- Granted app. to in ant. sys. Filed Nov. 20. change ERP vis. to 800 kw and make changes in ant. sys. KTCO (1120 khz) Manor, Tex. -Seeks MP to change TL Action Nov. and make changes in ant. sys. Filed Dcc. I. W VOZ (970 khz) San Juan, P.R.-GGranted app. to change 17. day and night power to 10 kw and make changes in ant. sys. KRIS -TV (ch. 6) Corpus Christi. Tex. -Granted app. to KBAL (1410 khz) San Saba. Tex. -Seeks CP to change Action Nov. 21. change HAAT to 953 ft., and change TL. Action Nov. 19. ERP to 800 w. Filed Dec. 1. KOOI -FM (106.5 mhz) Jacksonville. Tex. app. WIBS (1090 khz) Charlotte Amalie, V.I. -Seeks MP to -Granted to change TL and change HAAT to 1,165.7 ft. Action Nov. change TL and make changes in ant. sys. Filed Dec. I. 21. WSWV (1570 khz) Pennington Gap. Va. -Seeks CP to Call Letters KCOR (1350 khz) San Antonio. Tex. app. to change power to 2.3 kw. Filed Nov. 28. -Granted operate transmitter by remote control. Action Nov. 12. FM's KLO (1430 khz) Ogden, Utah-Granted app. to change Applications WEIZ -FM (100.1 mhz) Phenix City. Ala. -Seeks mod. of TL. Action Nov. 21. license to move studio outside of community of license. Cali Sought by Filed Nov. 28. FM's WZYP (104.3 mhz) Athens. Ala.-Granted app. to Existing AM WKRL (97.9 mhz) Clearwater. Fla. -Seeks mod. of CP to change HAAT to 1,050 It. Nov. 21. change HAAT to 598.6 ft. make changes in ant. sys. Filed Action WCCD WSUM American Sunrise Communications Dec. I. KCLQ (107.5 mhz) Hanford, Calif.- Returned app. to change ERP to 20.3 kw and change HAAT to 738.9 ft. of Cleveland. Parma. Ohio WUSA -FM Tampa. Fla. -Seeks CP to change HAAT to Action Aug. 18. 598.6 ft. make changes in ant. sys. Filed Dec. I. Existing FM WHQT (105.1 mhz) Coral KLVY (103.5 mhz) Dubuque. Iowa -Seeks mod. of li- Gables. Fla.-Granted app. to change ERP to 100 kw; change HAAT to 1.007 ft.; change cense to move studio outside of community of license. Filed KTSR KTAW Hicks Broadcasting Corp.. College TL and make changes in ant. sys. Action Nov. 21. Nov. 26. Station. Tex. WEAT-FM (104.3 mhz) West Palm Beach. Fla.-Granted *KUNY (91.5 mhz) Mason City. Iowa -Seeks mod. of app. to change HAAT to 1.250 ft. and change TL. Action CP to change TL and change HAAT to 370.9 ft. Filed Nov. Grants Nov. 21. 26. WEAT-FM (104.3 mhz) Palm Beach, Fla. New AM's WCOZ (96.7 mhz) Paris, Ky -Seeks mod. of CP to West -Dis- missed app. to change HAAT 1,250 ft. and change TL. change ERP to 1.45 kw and change HAAT to 469 ft. Filed to Nov. 21. KCCB Four Brothers Broadcasting, Stratmoor. Nov. 26. Action Colo. (91.3 mhz) Princess Anne. Granted app. WLYT (92.5 mhz) Haverhill. Mass. -Seeks mod. of CP 'WESM Md.- to change and change 45 Nov. to change ERP to 25.12 kw. Filed Nov. 26. TL ERP to kw. Action 21. WLLJ Larry Langford Jr.. Cassopolis. Mich. KWWR (95.7 mhz) app. to WKJA (101.1 mhz) Belhaven -Bath. N.C. -Seeks CP to Mexico. Mo.- Dismissed WGLP Vtéstern Pennsylvania Broadcasters, Bethal make changes in ant. sys. Action Nov. 21. change freq. to 101.1: change TL and change ERP to 28 kw. Park. Pa. Filed Dec. I. WJYY (105.7 mhz) Concord, N.H. -Dismissed app. to change ERP to 1.21 kw and change HAAT to 496.3 ft. WHTG -FM (106.3 mhz) Eatontown. N.J. -Seeks CP to New FM's Action Nov. 21. change HAAT to 711.8 ft. Filed Dec. I. WEMI (100.1 mhz) Neenah-Menasha, Wis.- Denied W11B (97.7 mhz) Hyde Park, N.Y. -Seeks CP to change KCWR New Thinking Inc.. Luling, Tex. change HAAT app. to change SL. Action Nov. 21. TL: to 1.029.9 ft. and change ERP to 28 kw. KRKN Naches Valley Broadcasting Partnership, Filed Dec. I. TV's Naches. Wash. WCKX (106.3 mhz) London. Ohio -Seeks CP to change WAYK (ch. 56) Melbourne. Fla.-Granted app. to change HAAT to 328 ft. Filed Dec. I. ERP vis. to 3,039 kw. sur. 304 kw. Action Nov. 19. WGGN 197.7 mhz) Castalia. Ohio -Seeks mod. of CP to WWTO -TV (ch. 35) La Salle, 111.-Granted app. to KPEN KGTL Peninsula Communications Inc.. change ERP to 640 w and change HAAT to 724.9 ft. Filed change HAAT to 1,371 ft., and make changes in ant. sys. Nov. 26. Filed Nov. 18. Homer, Alaska WXKC (99.9 mhz) Erie. Pa. -Seeks CP to change TL; WMHI WHOF WHOF Inc., Coleman. Fla. change ERP to 50 kw; change HAAT to 492 ft.; and make changes in ant. sys. Filed Nov. 28. WTRU WKSY U.S. Two Broadcasting Corp.. Jupiter, Summary of broadcasting Fla. WIGL (106.7 mhz) Orangeburg, S.C. -Seeks CP to change ERP to 100 kw. Filed Nov. 26. as of June 30, 1986 WCHT WBDN MW Northcom Inc . Escanaba. Mich. WRVR -FM (104.5 mhz) Memphis, Tenn. CP to -Seeks KMYZ KGCR Shamrock Communications Inc., change HAAT to 984 ft. Filed Dec. I. Service On Air CP's Total Pryor. Okla. WXRC (95.7 mhz) Hickory, N.C. -Seeks CP to change Commercial AM 4,839 170 5,009 TL; change HAAT to 1.098.8 ft.. and make changes in ant. KKEE KLBP Kay Broadcasting Inc.. Astoria. Ore. sys. Filed Nov. 26. Commercial FM 3.923 418 4,341 WWBR WKJS Action Communications Enterprises Educational FM 1,247 173 1.420 KRSM -FM (88.5 mhz) Dallas -Seeks CP to change Inc.. Harriman. Tenn. freq. to 93.3 mhz. Filed Nov. 26. Total Radio 10,009 761 10,770 FM translators TV's 1,115 766 1,881 Existing FM's KBTV (ch. 69) Des Moines, to change Iowa-Seeks MP Commercial VHF TV 542 23 565 KPEN -FM KPEN Peninsula Communications Inc., Sol - ERP vis. to 220 kw; aur. 22 kw; change HAAT to 191.2 ft.; Commercial UHF TV 422 222 644 dotna. Alaska change to channel 63 and make changes in ant. sys. Filed Nov. 28. Educational VHF TV 113 3 116 WGSY WEIZ -FM The Nbodfin Group. Phenix City, Educational UHF TV 187 25 212 KVRR (ch. 15) Fargo, N.D. -Seeks MP to change ERP Ala. vis. to 27.99 kw and aur. 2.8 kw. Filed Dec. I. Total TV 1,264 273 1.537 WKSY WKSY-FM U.S. Three Broadcasting Corp., WSMF (ch. 21) Cheyenne. Wyo. -Seeks MP to change Jupiter. Fla. ERP vis. to 5.000 kw: aur. 500 kw; change HAAT to 1.989 VHF LPTV 248 74 322 ft.. and make changes in ant. sys. Filed Dec. I. UHF LPTV 160 136 296 WCKO WOMV Bonken Inc.. Vicksburg, Miss. Actions Total LPN 408 210 618 WZXL WNBR Westerly Broadcasting Co.. Wnd- wood. N.J AM's VHF translators 2,981 145 3,126 W4XZ WURD Richard L. Plessinger Sr., Hamilton. WMFC (1360 khz) Farmington. Ark. -Granted app. to UHF translators 1,998 293 2.291 Ohio change day power to .8 kw; change TL and make changes in ant. sys. Action Nov. 21. ITFS 250 114 364 WEZG WHBT Action Communications Enterprises KHOG (1030 khz) Farmington. Ark. -Granted app. to Low-power auxiliary 824 o 824 Inc., Harriman. Tenn. change SL. Action Nov. 21. TV auxiliaries 7,430 205 7.635 WSKX WTID Downs Radio of Virginia, Suffolk, Va. WFTP (1330 khz) Fort Pierce, Fla.-Granted app. to UHF translator /boosters 6 o 6 change ERP to 5 kw -D; I kw -N. Action Nov. 20. WKFX WKAU Wncom Wisconsin Ltd. Partnership. Experimental N 3 5 8 Kaukauna. Nos WVEL (1140 khz) Pekin. 111.-Granted app. to change Remote pickup 12,338 53 12,391 power to 3.2 kw. Action Nov. 21. Aural STL & intercity relay 2.836 166 3.002 Existing TV WZYQ (1370 khz) Frederick, Md.-Granted app. to make changes in ant. sys. Nov. 17. Action Includes off -air licenses. KETH KHBU -TV Educational Television of Houston. KEYR (690 khz) Terrytown. Neb.- Granted app. to Houston, Tex

Broadcasting Dec 8 1986 122 Professional Cards

P.C. A.D. RING & ASSOCIATES, P.C. stirCorconyo:rebonJones LOHNES & CULVER COHEN and DIPPELL, Consulting Engineers CONSULTING ENGINEERS CONSULTING RADIO ENGINEERS Stub, d suns M1Öe onovr ecnor Nwm 1156 15th St. N.W. Suite 606 15th St.. N.W., Suite 703 Suite 500 CONSULTING ENGINEERS lots Washington. D.C. 20005 1140 Nineteenth St., N.W 7901 VARNWOOD COURT (202) 783 -0111 SPRINGFIELD VA. 22153 (2021 2962722 Washington, D.C. 20036 Washington. D.C. 20005 (2021 223 -6700 (7037569. 7704 AFCCE Member AFCCE Member AFCCE Member AFCCE MEMBER

AND SILLIMAN ASSOCIATES, INC. SILLIMAN Moffet, Larson & Johnson, Inc. ANDRUS AND HAMMETT & EDISON, INC. 8701 Georgia Ave. =805 Consulting Telecommunications Engineers ALVIN H. ANDRUS, P.E. CONSULTING ENGINEERS Silver Spring, MD 20910 1925 North Lynn Street 351 SCOTT DRIVE Box 68, International Airport ROBERT M. SILLIMAN. P.E. SILVER SPRING. MD 20904 I San Francisco, California, 94128 1 301 589.8288 Arlington, VA 22209 301 3845374 (415) 342 -5200 THOMAS B. SILLIMAN. P.E. (703) 841 -0500 18121 853 -9754 kle.b.r Alfa Member AFCCE %/ember A1--(YF. Member AFCCE

JULES COHEN CARL E. SMITH VIR JAMES JOHN B. HEFFELFINGER CONSULTING ENGINEERS CONSULTING ENGINEERS & ASSOCIATES, P.C. AM -FM -TV Engineering Consultants Applications and Field Engineering Suite 400 FreduenCy Surveys 9233 Ward Parkway, Suite 285 Complete Tower and Rigging Services Cnmpulenled -7010 1730 M SI. N.W. "Senvng the Broadens: Industry 3137 W. Kentucky Ave. -80219 816 -444 (303) 937 -1900 Kansas City. Misspurt 64114 Washington DC 20036 for Enver SO rears"ar" (2021 659.3707 Box 2727 Bath, 44210 COLORADO M...ber AFCCI Ohio DENVER, Member AFCCE (216) 659-4440 .Member AFCCE & ,NAB

E. Harold Munn, Jr., ROSNER TELEVISION Mullaney Engineering, Inc. HATFIELD & DAWSON & Associates, Inc. SYSTEMS Consulting Telecommunications Engineers Consulting Engineers Broadcast Engineerug i)GPSu tans CONSULTING & ENGINEERING 9049 Shady Grove Court Broadcast and Communications Box 220 250 West 57 Street Gaithersburg, MD 20877 4226 6th Ave., N.W., Coldwater, Michigan 49036 New York. N.Y. 10107 301 -921 -0115 Seattle, Washington, 98107 Phone: 278-7339 (2121 2462850 Member AFCCE (206) 783 -9151 517- Member AFCCE

STRUCTURAL SYSTEMS C. P. CROSSNO 6 ASSOCIATES JOHN F,X. BROWNE ENTERPRISE ENGINEERING P.C. TECHNOLOGY, INC. & ASSOCIATES, P.C. MATTHEW J. VLISSIDES. P.E. Consulting Engineers Consulting Engineers PRESIDENT 525 ?Woodward Ave. FW HANNEL. PE. TOWERS. ANTENNAS. STRUCTURES P.O. Box 18312 Bloomfield Hills, MI 48013 PO. Box 9001 Peoria. IL 61614 New Tall Towers. Existing Towers Dallas, Texas 75218 (313) 642 -6226 Studies. Analysis. Design Modifications. (309) 6914155 Inspections. Erection. Etc. (214) 669 -0294 Washington Office 5567 Elm St.. McLean. VA 22101-(703).l.56-9755 (202) 293-2020 Membe. AFCCE .Nrntber AFCCE Member AFCCE Member AFCCE

J. S. SHERMAN & ASSOC., INC'. D.C. WILLIAMS R.L. HOOVER CLARENCE M BEVERAGE & ASSOCIATES, INC. Consulting Telecommunications Engineer APPLICATIONS. COMMUNICATIONS TECHNOLOGIES. INC. CONSULTING 8 Road B ROADCAST ENGINEERING CONSULTANTS 11704 Seven Locks FIELD SERVICES cs- , er. Potomac, Maryland 20854 suTE a5 123 CREEK ROAD FOLSOM. CALIFORNIA 95630 WWNT MDLLV NJ OB016O 301 983.0054 204B CROSS KEYS RD. (916) 933-5000 BERLIN, NEW JERSEY I5051 722 OW7 Member AFCCE 16091767-7070 08009

L. MORTON LAWRENCE INC. ASSOCIATES SELLMEYER & KRAMER, PAUL DEAN FORD CONSULTING ENGINEERS tirrialatach,I w BROADCAST ENGINEERING CONSULTANT J.S. Sellmeyer, P.E., S.M. Kramer. PE. BROADCAST CONSULTANTS AND ENGINEERS R.R. 12, Box 379 LAWRENCE L. MORTON, E.E. APPLICATIONS FIELD ENGINEERING FCC AOOOCa,or, n a+ aa. 'Iç AM FM TV Searches and L aeon APPLICATIONS FIELD ENGINEERING P.O. Box 841 Mckinney, TX 75069 WEST TERRE HAUTE, INDIANA 47885 Erector rnenaflCT ANTENNA BROADBANDING FOR AM STEREO Facny :Anon 214-542-2056 214. 548 -8244 Lomas (714) 859-6015 Membe, AFCCE 812.535 -3831 KENNETH W HOEHN 21x00 Men Ave (3131562.6073 Da23aDO MI 044

D.B. COMMUNICATIONS, INC. George Jacobs EVANS ASSOCIATES DON'T BE A STRANGER BroadcasURCGcellular/ satellite & Associates, Inc. To 191.7811 Readers Telecommunications Consultants Consulting Broadcast Engineers AM- FM- TV-CAT W TFS- SMNITN Broadcasting's Display your Professional or Service 4401 East West Highway, Suite 404 Broadcast Engineering Software Domestic & International here It Will Bethesda. Maryland 20814 Card be seen by station and Member AFCCE 216 N. Green Bay Rd. cable TV system owners and decision in shhig ton. D.C. Area) (Located THIENSVILLE, WISCONSIN makers 8701 Georgia Ave. 53092 Plans (414) 242ó000 1992 Readership Survey Showing 52 contact. Darrell E. Bauguess Suite 410 Silver Spring. MD (301) 587 -8800 20910 Member AFCCF readers per copy

EDM ASSOCIATES. INC. Bob Zuelsdorf, P.E. RJ. Dick Gall, P.E. LECHMAN & JOHNSON B /castAM.FM -TV LPTV IDS Translator Steve Paugh Frequency Seanhen I Rule Makings GRAUNDMAISONRP.E. ,,,po Telecommunications Consultants Merrier Cegular, Satellites Applications and Rulemakings *° Destgri E Installation or MMDS. P/P Mrcroware Applications F mid Enganer,ng 11213 Split Rail Lane Broadcast 1V Studio and transmitter, M N W. Suite 702 1234 Mass. Ave.. N.W., Suite 1006 Satellite, Microwave, Fiber Optic 6 CATS 2033 Street. Washington. D.C. 20005 Phone (202) 639.8680 Fairfax Station, VA 22039 Washington DC 20036 (703) 764.0513 FCC Appllcationa 6 ErlÇLneering Member AFCCE Member AFCCE 6273 &wawa, Springs Dr M,OOIeiOn. Wisconsin 63862 (202) 775 -0057 600,8324636 cense from Sunshine Television Inc. to Crump Cunuuunica- HAAT: 336 ft. Address: 13180 N. 103rd Dr.. Sun City. Ariz. Berea. Ky. -Berea Broadcasting Co. Inc. seeks 106.7 tions Inc. for S9 million. Seller is headed by DunbarCarpen- 85372. Principal is nonprofit corporation headed by W.A. mhz: 3 kw: HAAT: 328 ft. Address: Box 307. 40403. Princi- ter. president. It has no other broadcast interests. Buyer is Turner. It has no other broadcast interests. Filed Nov. 21. pal is owned by Roben J. Spradlin. It also owns colocated owned by Harold C. Crump and David S. Allen. Crump is WKXO(AM). Filed Nov. 25. Trumann. Ark. -W -R -I Enterprises seeks 106.7 mhz; 3 former president of H &C Communications Inc. Allen is kw: HAAT: 328 ft. Address: 820 Highway 63 South. 72472. Berea. Ky-Richard L. Plessinger seeks 106.7 mhz: president of Petry Television. New York-based station repre- Principal is owned by K.W. Webb. James H. Roberts and 631 w: HAAT: 582 ft. Address: sentative. Filed Nov. 21. 1591 Boyle Rd.. Hamilton. Chiquita Inhoden. It also owns colocated KXRQ(AM). Ohio 45013. Principal also owns W URD(FM) Georgetown. WCBGIAM) Chambersburg. Pa. (1590 khz: 5 kw -D: I Filed Nov. Ohio, and WO3AS(LPTV ) Apalachicola. Fla. Filed Nov. 21. kw -N) -Seeks assignment of license from Four States Quincy. Flu. -Bitner-James Partnership seeks 102.7 Cave City, Ky. -Steve P. Neville and Judy Crabtree Broadcasting Station Inc. to HJV Limited Partnership for mhz: 3 kw; HAAT: 328 ft. Address: Route 6. Box 586. seeks 106.7 mhz; 3 kw; HAAT: 328 ft. Address: 2 Box 4 8.3. S525.I(10. Seller is headed by Molly Akan Messner and her 32351. Principals: Monte R. Rimer and Lcah R. James. It Cave City. Ky. 42127. Principal has no other broadcats inter- husband. Norman. Buyer is owned by John D. VerStandig has no other broadcast interests.Filed Nov. 19. ests. Filed Nov. 18. and family. It also owns WAYZ -AM -FM Waynesboro. Pa.. and WCIìM -FM Cambridge. Md. Filed Nov. 24. Grinnell. Iowa -Blair Broadcasting Corp. seeks 106.7 Cave City Ky.- Hometown Broadcasting of Cave City. mhz: 3 kw: HAM': 328 ft. Address: 909% Main St., 50112. Inc. seeks 106.7 mhz: 1.17 kw; HAAT: 514 ft. Address: Principal is owned by Gary D. Blair. It also owns Highway 31W. North. 42127. Principal is owned by Roben KGRNIAM) Grinnell. Filed Nov. 14. L. Scheibly. who has interest in WLGC -AM -FM Grecnup. Ky. Filed Nov. 25. New Stations South Sioux City, Iowa -Fvmia Communications seeks 107.1 mhz: 3 kw: HAAT: 80 ft. Address: 1116 27th St.. Cave City, Ky- Bernice F. Grene seeks 106.7 mhz: 3 51104. Principal is owned by Gary Fomia and Nino Cariaga. kw: HAAT: 328 ft. Address: Route 2. Box 254. 42127. Emilia has interest in KKVU -AM -FM Tremonton- Garland. Principal has no other broadcast interests. Filed Nov. 24. Phoenix -Sun Health Corp seeks 89.5 mhz: 3 kw; Utah. Filed Nov. 13. Nonh Fort Polk. La.- Roscoe Burwell seeks 106.7 mhz: 3 kw: HAAT: 328 ft. Address: 36 Sally Lou Lane. Leesville. La. 71446. Principal has no other broadcast interests. Filed Nov. 25. Rayne. La. -Rayne Broadcasting Co. Inc. seeks 106.7 mhz: 3 kw: HAAT: 328 ft. Address: 205 E. Edwards St.. Services 70578. Principal is owned by Melinda Lizotte and Wendell Byers. Lizotte has interest in KSIG(AMI Crowley. l.a. Filed Nov. 25. AERONAUTICAL CONSULTANTS FCC ON -LINE DATABAS: TOWER LOCATION HE :GMT.SIUD t S North East. Md. -Joy Public Broadcasting Corp. seeks FAA NEGOT.ATiONS 91.9 mhz: 150 w: HAAT: 316 ft. Address: 5712 Massachu- JOHN CHEVALIER. JR. datawoPle setts Ave.. Bethesda. Md.. 20816. Principal is nonprofit Allocation Terrain Studies corporation heade by George R. Douglas. Filed Nov. 19. AVIATION SYSTEMS[ INC. AM FM TV LPTV ITFS Ave. Perryville. Mo. -Tai -County Broadcasting seeks 106.7 28441 HibwxubGE RD STE 201 4827 Rugby Sole 200 mhz: 3 kw: HAAT: 328 ft. Route RO.0sG HILLS EST7I s CA 90774 'Bethesda. MD 20814 Address: 2. Bovcric Dr.. 12131377 3449 1301) 652-8822 1- 800 368 -5754 Saint Genevieve. Mo. 63670. Principal is owned by Elmo L. Donzc. His father. Elmer. owns KSGM -AM -FM Chester. Ill. Filed Nov. 24. 301-731-5677 Complete Listing Of: Mt. Vernon. Mo.- Lawrence and Sylvia Bethke seek .ur1c 3 328 Address: Route I. Box r,, 106.7 mhz: kw: HAAT: ft. o.... 110" 97M. 65712. Principal has no other broadcast interests. : CALL LETTERS Filed Nov. 25. Ithaca. N.Y. -WSKG Public Telecommunications systems Ltd. Call Letter Systems Council seeks 90.9 mhz; 5 kw: HAAT. 325 ft. Address: 1168 ...s . .o...b. s...... P. 0 Box 13789 Conklin Rd.. Conklin. N.Y. 13748. Principal is owned by ...... r .. . . 7o.a Jackson. MS 39236-3789 (601) 981 -3222 Regents of the University of the State of New York. It is headed by William W. Atkin. Filed Nov. 13. Reading. Ohio -Miami University seeks 89.3 mhz: 250 Completely Current - No Maritime Cals w: HAAT: 143.3 ft. Address: 201 Roudebush. Oxford. Ohio BROADCAST DATA SERVICES 45056. Principal is educational institution headed by Kent Computerized Broadcast Service B. McGough. Filed Nov. 13. Including AVAILABLE Data Base /Allocation Studies Altus. Okla. -Roben M. Kerr seeks 107.9 mhz: 3 kw: CALL LETTERS HAAT: 328 ft. Address: No. Terrain Profiles WITH FULL APPLICATION KIT I. Confederate Rd.. 73521. .4 Dir. of .Maffei. Larson 8 Johnson. Inc. Principal has no other broadcast interests. Filed Nov. 13. RADIO INFORMATION CENTER (703) 841-0282 575 LaO.n Avon. New Y4nt. NY 10022 E2121 371 -4828 Matewan. W.Va.- Hometown Broadcasting of Matewan Inc. seeks 106.7 mhz: 645 w: 682.2 lt. Address: Rte. 49 at Murphy Branch. 25678. Principal Robert L. Scheibly. who has interest in WLGC -AM -FM Greenup, Ky. Filed Nov. 25. UAMMBIMNUI, INC. Stephen Raleigh Connector Supplier Broadcast Services Tomah. Wis. -General Broadcasting Corp. seeks 94.5 to the Broadcast Industry mhz: 1.3 kw: HAAT: 495 fi. Address: 603 N. Water St.. Full Service Technical Consulting Sparta. Wis. 54656. Principal is owned by Babette L. Rice. Kings/ITT Cannon Specialists in Audio 8 RF Systems who has no other broadcast interests. Filed Nov 14. 67 Jetryn Blvd. E. Facility Design & Installation Deer Park, N.Y. 11729 P.O. Box 3403, Princeton, N.J. 08540 (609) 799 -4357 (516) 242-4700 Facilities Changes UNUSED media communications inc. CALI. LETTERS COMPLETE ENGINEERING NEEDS Applications CALL AM's P.O. Box 37732 datawoPki Shreveport, La 71133 -7732 1 -800 -5754 -368 Call (318) 746 -4332 KIEV 1870 khz) Glendale. Calif. -Seeks MP to change TL and make changes in ant. sys. Filed Dec. I. KQPL (1580 khz) Windsor. Calif. -Seeks mod. of CP to change power to 700 w and change TL. Filed Nov. 26. RADIOSTAT DATn1..4 DON'T BE A STRANGER ' w[ UNION 10 NON YW.. wow/ KLTT (800 khz) Brighton. Colo. -Seeks mod. of license To Readers CnUTe NI ":MdfralAMt'" ]NCS IoOC B.oadcasbngs ''9' 781- to make changes in ant. sys. Filed Dec. I. Display yOar PloleSSIOnar or Serv.Ce lwn Ypn. SALES ONMe[IMT TO ux IT Card here II Will be seen by station and WGNZ (650 khz) Titusville. Flu. -Seeks CP to change 14271 STAN:'CAC. urCpgAlNg StAYIt" 7171.1.12/21 cable Tv system owners ana decis.On city of license to Winter Park. Fla.: change hours of oper- AMERICAN TELESURVEY NETWORK, INC. makers ation to unlimited with I kw night service: change freq. to 807 COURT ST. MARYVILLE. TN 37801 -1982 Realersh.p Survey snowing 5 ? CONTACT: Tra Dtl.CY.rt 415 J1D0 readers per copy 660 khz and make changes in ant. sys. Filed Nov. 26. KLEB (1600 khz) Golden Meadow. La. -Seeks CP to change TL and make changes in ant. sys. Filed Dec. I. WSJM (1400 khz) St. Joseph. Mich.-Seeks CP to

Broadcasting Dec 8 1986 120 Atlanta. Information: (404) 252 -2454. Sept. 24-25- National Religious Broadcasters South - western chapter meeting. Dallas. Information: (201) central chapter meeting. Hyatt Regency. Memphis. In- 428 -5400 or David Payne. (918) 258 -1588. t_ 1 formation: (201) 428 -5400 or Buck Jones. (901) 725- September, 1987 9512. Oct. 5- 8- Electronic Industries Association 62d annual fall conference. Los Angeles. Information: (202) Sept. 9-12-Radio '87 Management. Programing, Sept. 28-Oct. 2-Video Expo New York, sponsored by 457 -4980. Sales and Engineering Convention, sponsored by Na- Knowledge Industry Publications. Jacob K. Javits tional Association of Broadcasters. Anaheim Conven- Convention Center, New York. Information: (914) 328- Oct. 5.8 -HDTV '87 Colloquium. third international tion Center, Anaheim, Calif. 9157. conference on new television systems, co- sponsored Sept. 29 -Oct. 1- Society of Broadcast Engineers na- by Government of Canada, Department of Counnuni- Sept. 16-18--National Religions Broadcasters South- tional convention. St. Louis Convention Center, St. cations; Canadian Broadcasting Corp.: National meeting. Atlanta. Information: (201) eastern chapter Louis. Film Board. and Telesat Canada. Ottawa. Ontario. 737 -9762. 428 -5400 or J. Richard Florence. (305) Information: (613) 224 -1741. Sept. 20-22- National Religious Broadcasters West- ern chapter meeting. Los Angeles Airport Marriott, Los October 1987 Oct. 6-8-Atlantic Cable Show. Atlantic City Con- Angeles. Information: (201) 428 -5400 or Ray Wilson, vention Center. Atlantic City, N.J. Information: (609) (818) 246 -2200. Oct. 5- 6- National Religious Broadcasters South- 848 -1000.

C -or toe Recor)m

26. As compiled by BROADCASTING, Nov 27 interests. Filed Nov. 24. WEEO(AMl Waynesboro. Pa. Filed Nov. through Dec. 3, and based on filings, au- WACM(AM) West Springfield. Mass. (1490 khz; I kw- WHOM(FM) Mount Washington. N.H. (94.9 mhz: 48 of license from thorizations and other FCC actions. D: 250 w -N) -Seeks assignment of license from Portugese kw: HAAT: 3.300 ft.) -Seeks assignment Broadcasting Inc. to Camtelina G. Silva for 5800.000. Sell- Newengco Inc. to Northland Broadcasting Inc. for 57 mil- Abbreviations: AFC -Antenna For Communications. er is owned by Manuel Angelo and his wife, Maria. Buyer is lion. Seller is owned by Fred Godley and Mason Starring. It AU- Administrative Law Judge. alt. -alternate. ann.- restaurant owner in Ludlow, Mass. Filed Nov. 26. has no other broadcast interests. Buyer is subsidiary of New - auxiliary. bamstablc Corp.. Boston -based group of three AM's and announced. ant.- antenna. aur.- aural. aux.- KDMD(TVI Duluth. Minn. (ch. 27: ERP vis. 5,000 kw: CH -critical hours. CP -construction permit. D-day. three FM's. owned by Alfred J. Kaneb. Filed Nov. 20. aur. 500 kw; HAAT: 693 ft.)- -Seeks assignment of license directional antenna. Docket. ERP -effective DA- Doc- from Alfonso E. Arreola to Dove Broadcasting Corp. for KI VA(FM) Santa Fe. N.M. (105.1 mhz: 100 kw; HART: radiated power. height above average terrain. HAAT- $25.000. Seller has no other broadcast interests. Buyer is 1,938 ft.) -Seeks assignment of license from AMO Broad- khz kilowatts. meters. MEOC- -kilohertz. kw- m- nonprofit corporation headed by James H. Thompson. It has casting Co. to Daytona Group of New Mexico Inc. for SI.9 maximum expected operation value. mhz -megahertz. interest in five TV's. Filed Nov. 21. million. Seller is Portland. Ore. -based group of two AM's mod.- modification. N- night. PSA- presunrise service and four FM's principally owned by Frederic W. Constant. KLPW -AM -FM Union, Mo. (AM: 1220 khz; 1 kw -D: authority. RCL -remote control location. S-A-Scientific- Buyer is Daytona Beach. Fla. -based group of one AM and FM: 101.7 mhz: 2.1 kw: HAAT: 340 ft.) -Seeks assignment Atlanta. SH- specified hours. SL- studio location. TL- two FM's owned by Carl Como Tutera. Norman Dmbner and of license from Franklin County Broadcasting Co. to Frank- transmitter location. trans. -transmitter. TPO- transmitter Ron Samuels. Dmbner also owns WNFI( FM) Daytona lin Radio Corp. for $410.000. Seller is owned by Calvin N. power output. U- unlimited hours. vis.- visual. w -watts. Beach. Fla. Filed Nov. 24. *-noncommercial. Harris. It has no other broadcast interests. Buyer is owned by Richard E. Fister and his wife. Virginia. and Daniel Parker. KDRV(TV) Medford. Ore. (ch. 12; ERP vis. 190.5 kw. It also owns WCMY(AM)- WRKX(FM) Ottawa. Ill.. and aur. 38.1 kw: HAAT: 2.690 ft.) -Seeks assignment of Ii- Ownership Changes

KCLS(AM) Flagstaff, Ariz. (600 khz; 5 kw -D; 500 w N)-Seeks transfer of control of Saunders Broadcasting Co. from Charles J. Saunders and family to Charles T. Goyette BOOTH AMERICAN COMPANY and James A. Kurtz for $900,000. Sellers have no other broadcast interests. Buyers are Phoenix -based real estate developers and investors. Goyette was formerly announcer has acquired at station and will become general manager. Filed Nov. 13. KBBH(FM) Holbrook. Ariz. (92.1 mhz: 3 kw: HAAT: 300 ft. )-Seeks assignment of license from B and B Com- WZPL (FM) munications to J. Boyd Ingram for $10,000. Seller is owned by Bill Gault. It has no other broadcast interests. Buyer owns (Indianapolis), Indiana WBLE(AM)- WJB1(FM) Batesville and WTGY(AM) Greenfield Charleston. both Mississippi. Filed Nov. 19. KSUN(AM) Phoenix (1400 khz; I kw -U) -Seeks as- from signment of license from CAZ Broadcasting Corp. to Fiesta Radio Inc. for $600.000. Seller is owned by Paul S. Wil- liams. It has no other broadcast interests. Buyer is owned by MIDWESTERN COMMUNICATIONS, LTD. Pedro Marques. It has no other broadcast interests. Filed Nov. 25. for KSPN(FM) Aspen, Colo. (97.7 mhz: 3 kw; HAAT: 54 ft.) -Seeks assignment of license from Recreation Broad- casting Inc. to Aspen Broadcasting Co. for $2 million, corn - prising $1.5 million cash and remainder note. Seller is prin- $13,000,000 CASH cipally owned by Gary Verplank, his sister, Joyce V. Hatton. and Alan wife. It also owns Huntin and his Helen. We are pleased to have served as exclusive broker, K23AE(LPTV) Aspen, Colo., and KTV Inc., cable channel 10 in Denver. Buyer is owned by Albert Parker and David L. assisted by Donald R. Bussell, Vice President /Radio Division. Wood. Parker is investor and Wood is attorney. both from Fort Collins, Colo. Filed Nov. 20. WKRP(AM) Dallas, Ga. (1500 khz; I kw -D) -Seeks transfer of control of WKRP Inc. from James W. Rucker to West Georgia College Foundation Inc. for no consideration. Real estate will be purchased separately for $20.000. If station is sold. 50% of proceeds will go for honor scholar- ships and 50'k for college athletics. Seller also owns Gammon Ninowski WYYZ(AM) Jasper, Ga. Buyer is educational institution headed by A.R. McGuken. chairman. It has no other broad- Media lnveslments, Inc. cast interests. Filed Nov. 24. KEZM(AM) Sulphur, La. (1310 khz; 500 w -D) -Seeks Suite 306, 1925 K Street, N.W., Washington, D.C. 20006 (202) 862-2020 assignment of license from Media I Inc. to Ladas Broadcast- ing Corp. for $50.000. Seller is owned by L. Russell Keene. It has no other broadcast interests. Buyer is owned by Henry Ladas and his wife. Dorothea. It has no other broadcast

Broadcasting Dec 8 1986 119 notebook cantimoell from page 42. April 24-26-Federal Communications Bar Associ- June 8- 10- NBC -TV annual promotion executives ation annual seminar. Wintergreen resort, Wintergreen, conference. Peachtree Plaza. Atlanta. Va. sored by Washington Journalism Center. Watergate June 9- International Radio and Television Society hotel. Washington. Information: (202) 331 -7977. April 26-29-Broadcast Financial Management Asso- "Second Tuesday" seminar. Viacom Conference Cen- ciation March 25- Illinois Broadcasters Association college 27th annual meeting. Marriott Copley Place. ter, New York. Information: (212) 867 -6650. Boston. Information: (312) 296 -0200. seminar. Illinois State University, Normal, Ill. June 9.11- ABC -TV annual affiliates meeting. Cen- April 26-29--Public Broadcasting Service /National March 25- 27- Virginia Cable Television Associ- tury Plaza. Los Angeles. Association of Public ation 21st annual convention. Homestead, Hot Television Stations annual meeting. Omni hotel, St. Louis. June 10-13-American Women in Radio and Televi- Springs. Va. sion 36th annual convention. Beverly Hilton, Los Ange- April Illinois Broadcasters Association les. March 25-28-American Association of Advertising 28- membership "phoneathon." Hilton hotel, Springfield, III. Agencies annual convention. Boca Raton hotel and June 10-14-Broadcast Promotion & Marketing Ex- beach club, Boca Raton, Fla. April 28- "Religion and Politics in America Today," ecutives /Broadcast Designers Association seminar. conference for journalists sponsored by Peachtree March 25- 29- "Television and the New Video Technol- Washington Plaza, Atlanta. Information: (212) 757 -7232. ogies." sponsored by Popular Culture Association. Journalism Center. Watergate hotel. Washington. In- formation: (202) 331 -7977. June 11 -17 -15th Montreux International Television Queen Elizabeth and LeChateau Champlain hotels. Symposium and Technical Exhibition. Montreux, Montreal. Information: William Rugg, Oklahoma State April 29-"How Television Is Transforming Politics." Switzerland. University, School of Journalism and Broadcasting, conference for journalists sponsored by Washington June 17 Stillwater, Okla. Journalism Center. Watergate hotel. Washington. In- -I ternational Radio and Television Society formation: (202) 331 -7977. "Broadcaster of the Year" luncheon. Waldorf- Astoria. March 26- Television Bureau of Advertising regional New York. sales training conference. Airport Hilton, Los Angeles. April 29.30- Illinois Broadcasters Associat ion spring June Information: (212) 486 -1111. convention and awards banquet. Hilton hotel. Spring- 17-American Women in Radio and Televi- field, Ill. sion, Washington chapter, meeting, "Women as Man- March 27- National Association of Black Owned agers." National Association of Broadcasters, Wash- Broadcasters third annual communications awards April 29 -May 3- National Public Radio annual public ington. dinner. Hyatt Regency hotel. Washington. Information: radio conference. Washington Hilton. Lynne Taylor, (202) 463.8970. June 17 -19 -Audio Engineering Society second re- 1 gional convention. Tokyo. Information: (212)661 -8528. March 28-31- National Association of Broadcasters 65th annual convention. Dallas Convention Center, Dal- May 1987 June 18-Federal Communications Bar Association luncheon. Speaker: FCC Chairman Mark Fowler. Wash - las May 8 -10 -Texas AP Broadcasters Association 26th ingto Marriott. Washington. Information: Patricia annual Reilly, March 29- 31- Cabletelerisioa Advertising Bureau convention. Marriott Capitol, Austin. Texas. (202) 429-7285. sixth annual conference. Waldorf- Astoria, New York. May international 12- Radio and Television Society June 18ß0- Maryland/District of Columbia/Dela- "Second Tuesday" Viacom Conference March 30 -April 1- Council on Foundations 38th annu- seminar Cen- ware Broadcasters Association annual convention. ter, New York. Information: (212) 867-6650. al conference. including film and video festival. Atlan- Sheraton Fontainebleau, Ocean City. Md. ta. Information: (202) 466 -6512. May American Women in Radio and 13- Televi- June 18-21 -Third annual NATPE Production Confer- sion. Washington chapter, meeting, "New Advances in March 31- Television Bureau of Advertising regional ence. Op )eland hotel. Nashville. Information: (212) sales training conference. Airport Clarion, Denver. In- Satellite Technology" National Association of Broad- 757 -7232. formation: (212) 486-1111. casters. Washington. June 18-23 -29th American Film 8 Video Festival, May 16.23- -Fourth International Festival of Comedy sponsored by Educational Films, Film Library Association. sponsored by Committee for Culture, Bulgar- Vista International, 1 New York. - ian Filmmakers Union Information: Sandy Man- - .CommitteeforTelevisionand delberger. (212) 227 -5599. April 1987 Radio, Bulgarian Cinematography Corp. and House of Humor and Satire- Gabrora. Gabrovo, Bulgaria. June 20-22- Georgia Association of Broadcasters April 1 -5 -:Alpha Epsilon Rho, National Broadcast- 53rd annual convention. Peachtree Sheraton confer- ing Society, 45th annual convention. May 17- National Television Clarion hotel, St. 20- Cable Association ence center, Peachtree City, Ga. Information: (404) Louis. annual convention. Theme: "Television Serving Amer- 993 -2200. ica." Las Vegas Convention Center, Las Vegas. April Television Bureau 2- of Advertising regional June 23-26-National Association of Broadcasters sales conference. Airport Hyatt Regency. Chicago. May 17.21- Nebraska Videodisk Workshop. spon- board of directors meeting. NAB headquarters, Wash- sored by Videodisk Design /Production Group of Ne- April 3-4-- Cable -Tec Expo, annual show ington. sponsored braska ETV Network/University of Nebraska -Lin- by Society of Cable Television Hyatt Engineers. Orlan- coln. UN campus, Lincoln, Neb. Information: (402) June 23- 26- National Broadcast Editorial Associ- do hotel, Kissimmee, Fla. Information: (301) 468 -3210. 472 -3611. ation annual convention. Seattle Sheraton 8 Towers, April Television Bureau regional Seattle 7- of Advertising May 17- CBS -TV annual affiliates meeting. sales 20- Cen- conference. Amfac East. Dallas. tury Plaza, Los Angeles. April 7- International Radio and Television Society May 21-Federal Communications Bar Association 1987 "Second Tuesday" seminar Viacom Conference Cen- July luncheon. Speaker: Jack MacAllister. chairman and ter. New York. Information: (212) 867 -6650. July 16 -18 r CEO, US West. Washington Marriott, Washington. Infor- blondo Broadcasters Association summer convention. Run, April 9- Television Bureau of Advertising regional mation: Patricia Reilly, (202) 4297285. Beaver Breckenridge, Colo. sales conference. Marriott North. Columbus. 22-24 Ohio. May 21- Illinois Broadcasters Association sales July -Cable press tour. in conjunction with Television April 10- 12- Oklahoma AP Broadcasters Association seminar. Pere Marquette hotel, Peoria, Ill. Critics Association. Century Plaza, Los An- geles. annual convention. Marriott, Tulsa. Okla. May 21- International Radio and Television Society July 25-27 in April 14- Television Bureau of Advertising regional newsmaker luncheon. Waldorf- Astoria. New York. -NBC press tour, conjunction with sales training Television Critics Association. Century Plaza, Los An- conference. Sheraton Music City Nash- May ville. 25.28- Canadian Satellite User Conference. geles. sponsored by Telesat Ca roda, private commercial cor- April 15 -Ohio State Awards ceremony National Press poration which owns and operates Canada's Anik sat- July 28- Television Critics Association Day, with presentation of TCA Club. Washington. Information: (614) 422 -0185. ellites. Theme: "Directions for the Future." Ottawa Con- awards. Century Plaza, Los Ange- gress Center. Ottawa. Canada. Information: (617) 727- les. April 16- Federal Communications Bar Association 0062. July 29-31 in luncheon. Speaker: Supreme Court Justice Antonin -PBS press tour. conjunction with Tele- vision Critics Association. Scalia. Washington Marriott, Washington. May 26 -27- "Gambling in America: Where Are the Sheraton Redondo Beach, Taking Redondo Beach. Calif April Lotteries Us ?" conference for journalists spon- 16- Television Bureau of Advertising regional sored by Washington Journalism Center. Watergate sales training conference. Westin Peachtree J Plaza. At- hotel, Washington. Information: (202) 331 -7977. lanta. Information: (212) 486 -1111. August 1987 May 27-30-International Television Association in- April 21- Television Bureau of regional Adrertising ternational conference. Washington. Information: (214) Aug. 1 -3 -ABC press tour, in conjunction with Televi- sales training conference. Americana. Albany N.Y In- 869 -1112. sion Cr,ucs Association. Sheraton Redondo Beach, Re- formation: (212) 486 -1111. dondo Beach, Calif. May 31 -June 2- NBC -TV annual affiliates meeting. April 21- Scripps Howard Foundation National Jour- Century Plaza, Los Angeles. Aug. 4-6-CBS press tour. in conjunction with Televi- nalism Awards banquet. Cincinnati. Information: (513) sion Critics Association. Sheraton Redondo Beach, Re- 977 -3826. dondo Beach, Calif. April 21- International Radio and Television Society June 1987 Aug. 16-19 -Cable Television Administration and newsmaker luncheon. Waldorf- Astoria, New York. Marketing Society 14th annual meeting. Fairmont ho- June 4- Missonri Broadcasters Association April 21- 27 -23d annual MIP -TV, Marches des Inter- 7- spring tel, San Francisco. Information: (202) 371 -0800. meeting. Rock Lane Lodge, Branson, Mo. national Programes des Television, international pro- Aug. 20-22 -West Virginia Broadcasters Association gram market. Palais des Festivals, Cannes. France. June 6- 9- American Advertising Federation annual 41st annual fall meeting. Greenbrier, White Sulphur convention. Buena Vista Palace. Fla. April 23- Television Bureau of Advertising regional Orlando. Springs. W Va. sales training conference. Dunfey City Line, Philadel- June 7-13-Eighth Banff Television Festival. Banff, Aug. 30-Sept. 1-Eastern Show, sponsored by South- phia. Information: (212) 486 -1111. Alberta, Canada. Information: (403) 762 -3060. ern Cable Television Association. Merchandise Mart,

Broadcasting Dec 8 1986 118 awarded the 1977 David Sarnoff Gold Medal Award from the Society of Motion Picture Fraser pleads guilty. Dennis Fraser. former president of now -defunct Alcoa -NEC Com- and Television Engineers for his work in TV munications Corp., has agreed to plead guilty to five counts of mail and/or wire fraud in signal processing. U.S. District Court in Chicago. Fraser faced charges of defrauding investors of more than McMann currently serves as chairman of $500.000. A grand jury had indicted Fraser on multiple counts of mail and wire fraud. the high- definition television technology alleging he had induced investors to give him money for the importation and sale of group for the group Advanced standards Japanese products in the U.S. and then used the money for his own purposes and to Television Systems Committee. repay earlier investors (BROADCASTING, April 28). Assistant U.S. District Attorney Jeffrey E. Members only Stone said Fraser faced a sentence of up to 25 years imprisonment. Fraser was schedu- ledto enter his plea today (Dec. 8). Ku -band satellite newsgathering partnership Conus Communications has added its 47th member station. wTVx(Tvi Fort Pierce. some 100 equipment manufacturers. The final day of the show. Sunday. April 5. Fla. The show's engineering conference pro- will be devoted to a morning -long meeting The CBS affiliate will join a half -dozen gram. scheduled for Thursday. April 2. will on engineering certification. along with op- other Conus members in the state. includ- cover subjects including consumer inter- tional technical tours of nearby Disney ing CBS affiliates in Miami and Tampa -St. face issues, lighting and grounding con- World and Epcot Center. Petersburg. NBC affiliates in Orlando and cerns and technical evaluations of compet- Jacksonville. and a PBS station in Gaines- ing technologies such as direct broadcast Take DAT ville. satellites, videocassette recorders. multi- WTVx will have oniy fixed uplink -down- channel microwave distribution systems A new digital audio tape (DAT) technology link capability for now. leaving any pur- and satellite master antenna TV. that would give consumers a master -quality chase of a satellite news vehicle until later, a Space shuttle commander Paul Weitz has home copying medium and is raising in- station representative said. also been invited to the conference's open- dustrywide copyright concerns will be the The Southeast region remains the most ing day to discuss the technologies used by subject of a special meeting between re- concentrated center of satellite newsgather- the shuttle. cording industry officials and Japanese ing in the country. with Ku -band technology Activities on the following two days of the electronics manufacturers Dec. 11 in Van- in use by some two dozen broadcasters. in- show are concentrated on "hands -on" tech- couver. B.C. cluding 14 Conus stations in coastal states nology workshops, along with the equip- The Japanese DAT equipment has al- between Texas and North Carolina. ment exhibit. The expo workshops will cov- ready been demonstrated at consumer elec- er such topics as Ku -band technology. pay - tronics trade shows and could be introduced Sunshine bound TV security. cable system design. headend to world markets in 1987. Executives of the antenna theory and video measurement Recording Industry Association of America. More than 1.000 cable engineers and others techniques. international recording industry groups and are expected to participate in the Society of A question- and -answer session with FCC some members of the U.S. Congress are Cable Television Engineers Cable -Tec Expo engineers is also scheduled during the suggesting government legislation mandate next April 2 -5 in Orlando. Fla. The annual show. with the tentative participation of the the use of a CBS -developed copy protection meeting combines a technical conference Mass Media Bureau's Sydney Bradfield and system to protect against home taping of w th EXPEa two -day technical exhibit drawing John Wong. copyrighted recordings. Tax reform, chemical waste reduction, international trade, pharmaceuticals - - just a few of the complex topics reporters ask about when they call Dow. Our answers come from experts.

At Dow, we try to put reporters in quick contact with scientists, financial managers, engineers - - experts who can provide background, untangle an issue and simplify the "eight dollar" words. When you call with a question, we'll give it our best.

Dow information line .. . For news media only 800-258-INFO (800258 -46361

I1.... ('hrnncal (bmp:np

Broadcasting Dec 8 1986 117 ISy_ c

HDTV reprise Public Broadcasting Service's Richard Harris bash Green and the luncheon, Monday after- The "promise" of high- definition television noon's panel will discus international and Following major executive staff changes at will be the subject of a day- and -a -half sym- domestic policy issues surrounding HDTV, Harris Corp.'s Broadcast Division in recent posium in Washington next week, spon- including trade implications and govern- months ( "In Sync," Nov. 10), the company sored by the Annenberg Schools of Commu- ments' roles in policy differences over sponsored a day -long meeting last month for nications' Washington program. HDTV. Speakers include FCC Mass Media its field sales staff and top management in The meeting. to be held Dec. 15 -16. will Bureau Chief James McKinney, State De- St. Louis to review the changes. include a luncheon speech Monday by Am- partment's Thomas Ramsey, NTIA's Fran- According to a statement released by bassador Diana Lady Dougan, director of the cis Urbany, George Cook of Quantel and Harris, new vice president -general manager U.S. Department of State's Bureau of Inter- Norbert Wassiczek of Austria's ORF. of the division, James Koehn, told staff at national Communications and Information The symposium en 3 on Tuesday morn- the meeting, "Our overriding message is Policy, and a keynote address by Eddie ing with a discussion the present status of that we will be in the broadcast equipment Fritts. president of the National Association HDTV development and future prospects for business for the long term." Koehn contin- of Broadcasters. CBS will also sponsor a the technology. Panelists are Masao Sugi- ued: "We're in the process of making the demonstration of HDTV programs using the moto of Japan's NHK, Laurence Thorpe of transition from an engineering- driven orga- Japanese NHK- developed 1,125 -line HDTV Sony Communications Products, David nization to a market -driven one, and among production system. Nues of Studio Captain Video in France and other things, will be implementing a com- The program opens Monday with a panel Dennis Biber of Rebo and Associates. prehensive, division -wide new product discussion on potential applications of the plan." technology, the economics of HDTV and Quanta buys Calaway technical characteristics of the system. On Gold star the panel will be CBS Engineering and De- Quanta Corp. has acquired industrial edit- velopment Vice President -General Manager ing system maker Calaway Engineering of Renville H. McMann Jr. has been chosen by Joseph Flaherty, as well as Guy Gougeon of Sierra Madre, Calif., effective Nov. 9. Quan- the National Association of Broadcasters to Canadian Broadcasting Corp., Carlo Terzani ta, based in Salt Lake City, makes character receive its 1987 Engineering Achievement of Italy's RAI, president of the Union of Latin generators and paint and graphics systems. Award. American Public Broadcasters Armando The company will keep Calaway as a sepa- McMann. vice president of advanced Vargas and Eastman Kodak's Roland Za- rate unit in California and founder Jack television research at the CBS Technology vada. Calaway will remain as vice president of Center before it was closed last September, Following a technical presentation by editing systems. will be presented with the award next March 29 at NAB's annual convention in Dallas. A holder of 37 broadcast engineering patents, McMann, 59, joined CBS in 1955 after a brief engineering stint at NBC. and remained at the CBS Technology Center for virtually his entire career. D He succeeded Peter Goldmark as president of the Tech Center in 1972. then served as president of Thomson -CSF Labs in Stam- ford. Conn., from 1975 until 1982, before re- U turning to CBS. McMann received Emmy awards from R.C. CRISLER the National Academy of Television Arts & CO., INC. and Sciences in 1969, 1971 and 1978 for work on minicam technology, a TV camera color corrector and a digital noise reducer. Home Shopping Network His patents cover work on the minicam, has acquired audio processing, film recording. color TV processing, image enhancement and high - KTHT (TV) definition television cameras. He was also Alvin(Houston), Texas from Four Star Broadcasting, Inc. fo r $ 15,000,000 We are pleased to have represented both parties in this transaction completed in November, 1986. R.C. CRISLER & CO., INC. 580 WALNUT STREET CINCINNATI. OHIO 45202 (513)381 -7775

LMcMann Broadcasting Dec 8 1986 116 Market Market Closing Closing Capitali- Closing Closing Capitali- Wed Tue Net Percent PIE ration Wed Tue Net Percent PIE zarion Dec 3 Nov 25 Change Change Ratio (000,000) Dec 3 Nov 25 Change Change Ratio (000.000) BROADCASTING PROGRAMING

O 9 5/8 9 7/8 1/4 2.53 68 27 N (CCB) Capital Citie .ABC . 278 274 1/4 3 3/4 1.36 28 4,471 (RPICA)RepublicPictures'A' - - N (CBS) CBS 135 1/4 135 1/4 25 3,171 O (RPICB) Republic Pictures 'B' 10 3/4 11 - 1/4 - 227 76 8 O (CLCH) Clear Channel 12 112 12 1/2 18 36 A (RHI) Robert Halmi 3 1/8 3 1/4 - 1/8 - 3.84 28 59 O (INFTA)Inflnity Broadcasting 13 13 1/4 - 1/4 - 1.88 68 135 O (SMNI) Sat. Music Net 5 5/8 5 7/8 - 1/4 - 4.25 38 O (JCOR) Jacor Commun 6 1/2 6 3/4 - 1/4 - 3.70 36 N (WCI) Warner 23 1/4 21 7/8 1 3/8 6.28 15 2,869 O (LINB) LIN 56 3/4 53 1/8 3 5/8 6.82 43 1.502 O (WWTV) Western World TV 2 1/16 2 1/8 - 1/16 - 2.94 12 2 O (MALR) Malrite 11 11 13 91 O (WONE) Westwood One 27 5/8 27 3/4 - 1/8 - 0.45 43 225 O (MALRA) Malrite 'A' 9 3/4 9 3/4 13 41 A (PR) Price Commun 10 3/4 10 5/8 1/8 1.17 105 O (SCRP) Scripps Howard 84 79 5 632 30 867 SERVICE O (SUNN) SunGroup Inc 3 3 30 4

N (TFB) Taft 117 119 - 2 - 1.68 95 1,060 O (BSIM) Burnup & Sims . . 3 3/8 3 3/4 - 3/8 - 10.00 -6 53 0 (TVXG) TVX Broadcast 10 1/4 10 1/2 - 1/4 - 2.38 42 60 O (CVSI) Compact Video 4 1/2 5 - 12 - 10.00 45 26 O (UTVI) United Television 30 1/4 30 1/2 - 1/4 - 0.81 28 331 N (CO) Comsat 29 1/2 29 3/8 1/8 .42 534 N (FCB) Foote Cone & B 47 1/2 44 3 1/2 7.95 11 180 BROADCASTING WITH OTHER MAJOR INTERESTS O (GREY) Grey Advertising 93 89 4 4.49 12 112

. 26 7/8 27 1/4 3/8 - 1.37 15 586 N (BLC) A.H. Belo 53 3/8 51 1/2 1 7/8 3.64 27 613 N (IPG) Interpublic Group - 1 4.97 12 263 A (AAR) Adams Russell 20 1)2 20 1/2 16 127 N (JWT) JWT Group 29 27 5/8 3/8 11.90 7 A (AFP) Affiliated Pubs 69 1/2 69 12 36 1,226 A (MOV) Movielab 4 5/8 5 1/4 - 5/8 - 1 1/2 5.71 13 379 O (ASTV) Amer. Comm. & TV 1/8 1/8 9 O (OGIL) Ogilvy Group 27 3/4 26 1/4 O Omnicom Group 21 1/8 20 1/2 5/8 3.04 19 120 N (AFL) American Family . . 27 1/8 26 3/4 3/8 1.40 18 1084 (OMCM) 7/8 28 3/8 1/2 1.76 13 1,493 O (ACCMA) Assoc. Commun. 24 23 5/8 3/8 1.58 228 O (SACHY) Saatchi & Saatchi 28 1/8 2.77 17 20 O (BMAC) Bus. Men's Assur. 26 3/4 26 1/4 1/2 1.90 16 283 O (TLMTB) Telemation 4 3/8 4 12 - - 11 7/8 11 3/8 1/2 4.39 30 68 N (CCN) Chris -Craft 20 7/8 22 3/8 - 1 1/2 - 6.70 9 136 A (TPO) TEMPO Enterprises 8 3/8 8 7/8 1/2 - 5.63 18 N (DNB) Dun & Bradstreet 109 1/2 107 3/4 1 3/4 1.62 26 8,323 A (UNV) Unite! Video - O (DUCO) Durham Corp 41 1/2 41 1/2 1.21 11 235 N (GCI) Gannett Co 75 7/8 75 7/8 1.16 23 6,092 CABLE N (GY) GenCorp 82 1/2 78 3/4 3 3/4 4.76 19 1.843

N (GCN) General Cinema 47 5/8 47 1/8 1/2 1.06 19 1.733 A (ATN) Acton Corp 1 3/4 1 5/8 1/8 7.69 -1 10 O (GCOM) Gray Commun 199 194 5 2.57 34 98 A (CVC) Cablevision Sys. 'A' 20 1/4 20 1/8 1/8 .62 -6 425 11 N (JP) Jefferson -Pilot 34 5/8 33 3/4 7/8 2.59 1.448 O (CRDF) Cardiff Commun. . 1 3/4 1 7/8 - 1/8 - 6.66 4 3 N (BJ) John Blair 14 1/2 14 5/8 - 1/8 - 0.85 117 N (CNT) Centel Corp. 58 1/4 57 1/4 1 1.74 12 1,611 O (JSON) Josephson Intl 10 7/8 11 1/4 - 3/8 - 3.33 51 O (CCCOA) Century Commun. 16 1/4 16 1/2 - 1/4 - 1.51 325 314 N (KRI) Knight -Ridder 48 3/4 48 1/2 1/4 .51 21 2.737 O (CMCSA) Comcast 26 3/4 27 - 1/4 - 0.92 35 569 N (LEE) Lee Enterprises 22 7/8 23 3/8 - 1/2 - 2.13 19 579 N (HCI) Heritage Commun. 23 22 1/8 7/8 3.95 85 514 15 N (LC) Liberty 37 3/4 37 3/4 2.02 380 O (JOIN) Jones Intercable . 11 7/8 12 - 1/8 - 1.04 28 154 N (MHP) McGraw -Hill 60 3/4 60 3/4 1.25 20 3062 T (MHP.0) Maclean Hunter 'X' 17 7/8 17 1/2 3/8 2.14 24 658 A (MEGA) Media General 89 88 3/4 1/4 .28 19 626 O (RCCAA) Rogers Cable Am. 13 12 7/8 1/8 .97 66 N (MDP) Meredith Corp 68 1/4 66 1/2 1 3/4 2.63 13 646 T (RCINZ) Rogers Cable 16 1/8 14 3/4 1 3/8 9.32 378 O (MMEDC) Multimedia .. . 43 1/4 43 3/4 - 1/2 - 1.14 -393 474 O (TCAT) TCA Cable TV 18 1/4 18 1/4 1.38 31 197 A (NYTA) New York Times 37 1/4 37 1/4 .67 25 3,013 O (TCOMA) Tele- Commun 25 5/8 24 1/4 1 3/8 5.67 197 2,463 O (PARC) Park Commun. 29 28 5/8 3/8 1.31 27 401 N (TL) Time Inc. 72 1/2 71 3/4 3/4 1.04 22 4,551 N (ROC) Rollins Commun 41 1/4 41 1/4 45 602 O (UACIA)UnitedArt.Commun. 16 314 15 7/8 7/8 5.51 79 687 135 O (STAUF) Stauffer Commun. 135 135 22 N (UCT) United Cable TV . 26 5/8 27 - 3/8 - 1.38 66 648 A (TO) Tech'Ops Inc. 29 3/8 29 7/8 - 1/2 - 1.67 5 64 N (VIA) Viacom 42 3/4 38 4 3/4 12.50 41 1,464 N (TMC) Times Mirror 67 1/2 65 1/2 2 3.05 19 4.350 N (WU) Western Union 4 4 3/8 - 3/8 - 8.57 97 O (TMCI) TM Communications 2 1/4 2 1/4 225 17 O (TPCC) TPC Commun 1/4 7/16 - 3/16 -42.85 2 ELECTRONICS/MANUFACTURING N (TRB) Tribune 60 1/2 60 3/4 - 1/4 - 0.41 19 2.456 A (TBS) Turner Bestg 12 3/4 13 1/8 - 3/8 - 2.85 28 277 N (MMM) 3M 114 1/8 113 1 1/8 .99 18 13.128 7,273 A (WPOB) Washington Post. 155 142 13 9.15 19 2.014 N (ALD) Allied -Signal 41 1/4 41 1/4 -9 O (AMTV) AM Cable TV 113/16 1 3/4 1/16 3.57 -1 6

N (ANX) Anixter Brothers . . 13 3/4 13 5/8 1/8 .91 25 500 PROGRAMING N (ARV) Arvin Industries 28 1/2 28 5/8 - 1/8 - 0.43 12 460 O (CCBL) C -Cor Electronics. 7 7 1/4 - 1/4 - 3.44 -4 21 4 1/2 1/2 11.11 4 O (ALLT) All American TV 4 - - O (CATV) Cable TV Indus 1 3/4 1 7/8 - 1/8 - 6.66 -8 5 130 O (BRRS) Barris Indus 14 3/4 14 3/4 5.35 24 A (CEC) Cettc 5 3/8 5 5/8 - 1/4 - 4.44 -8 10 O (BFTV) Birdfinder Corp 7/8 1/2 3/8 75.00 -4 3 A (CHY) Chyron 4 3/8 4 12 - 1/8 - 2.77 20 44 1/4 17 10 37 256 O (CMCO) C.O.M.B. 22 1/4 19 3 A (CXC) CMX Corp. 1 1/8 1 1/8 5 14.619 N (KO) Coca -Cola 37 7/8 35 5/8 2 1/4 6.31 20 A (COH) Cohu 7 7 1/8 - 1/8 - 1.75 14 12 1/2 15.38 9 O (CLST) Color Systems. . . 13 3/4 16 1/4 - 2 - N (CAX) Conroe 13 5/8 13 3/8 1/4 1.86 12 90 129 A (DEG) De Laurentiis Ent 13 1/2 10 3/4 2 3/4 25.58 N (EK) Eastman Kodak 68 1/2 68 5/8 - 1/8 - 0.18 58 15,474 7/8 1 1/8 2.56 31 5,821 N (DIS) Disney 45 43 O (ECIN) Elec Mis & Comm 1 5/8 1 7/8 - 1/4 - 13.33 6 1.54 29 3,966 N (DJ) Dow Jones & Co 41 40 3/8 5/8 N (GRL) Gen. Instrument 19 1/8 17 3/4 1 3/8 7.74 619 105 O (FNNI) Financial News 9 1/2 10 3/8 - 7/8 - 8.43 158 N (GE) General Electric 88 12 83 3/4 4 3/4 5.67 17 40153 9 26 A (FE) Fries Entertain 5 5 O (GETE) Geotel Inc. 1 518 1 5/8 6 5 4 6.04 20 4,335 N (GW) Gulf + Western 70 1/8 66 1/8 N (HRS) Harris Corp. 31 3/4 30 1/2 1 1/4 4.09 21 1,277 O (HRSI) Hal Roach 10 3/8 10 1/2 - 1/8 - 1.19 57 N (MAI) M/A Com. Inc 13 12 7/8 1/8 .97 565 24 A (HHH) Heritage Entertain 8 3/4 8 5/8 1/8 1.44 9 O (MCDY) Microdyne 3 3/4 4 - 1/4 - 6.25 34 16 1 1.496 A (HSN) Home Shopping Net. 38 3/4 40 3/8 - 5/8 - 4.02 88 N (MOT) Motorola 39 1/2 38 3/8 1 1/8 2.93 46 5,044 460 N (KWP) King World 15 15 3/8 - 3/8 - 2.43 28 N (NPH) N.A. Philips 38 3/4 39 1/8 - 3/8 - 0.95 16 1.121 18 11 O (LAUR)Laurel Entertainment 4 3/4 4 7/8 - 1/8 - 2.56 N (OAK) Oak Industries 15/16 7/8 1/16 7.14 31 18 628 A (LT) Lorimar -Telepictures . 18 1/2 18 1/2 A (PPI) Pico Products 2 2 7 N (MCA) MCA 42 3/4 41 3/4 1 2.39 19 1337 N (SFA) Sci- Atlanta 10 5/8 10 1/8 1/2 4.93 18 249 466 N (MGM) MGM /UA Commun. 9 1/8 9 1/4 - 1/8 - 1.35 N (SNE) Sony Corp 21 5/8 22 3/8 - 3/4 - 3.35 13 4.998 25 142 A (NWP) New World Pictures 13 3/8 13 1/2 - 1/8 - 0.92 N (TEK) Tektronix 66 318 67 3/4 - 1 3/8 - 2.02 21 1,298 132 N (OPC) Orion Pictures 13 7/8 13 5/8 1/4 1.83 N (VAR) Varian Assoc 24 7/8 24 1/2 3/8 1.53 35 530 18 O (MOVE) Peregrine Entertain. 10 10 N (WX) Westinghouse 61 3/4 59 1/2 2 1/4 3.78 16 9.487 N (PLA) Playboy Ent. 9 1/2 9 1/4 1/4 2.70 89 N (ZE) Zenith 20 1/2 21 - 1/2 - 2.38 474 152 O (OVCN) OVC Network ... 23 1/4 23 1/4 1.08 Standard & Poor's 400 . . 282.54 276.32 6.22 2.25 O (RVCC) Reeves Commun.. 7 3/4 8 - 1/4 - 112 96

T- Toronto, A- American. N -N.Y., 0 -OTC. Bid prices and common A stock used unless for the previous 12 months as published by Standard & Poor's or as obtained by otherwise noted. "O" in P/E ratio is deficit. P/E ratios are based on earnings per share BROADCASTING'S own research.

Broadcasting Dec 8 1986 115 vices. But, according to October Arbitron CNN. ESPN and the superstations, among no bearing on whether the transfer is grant- numbers. Hale said, his station and the oth- others. All TCI is trying to do, he said, is to ed. Nor does the practice violate any cable ers registered over a 20% share of the Seattle put on the best mix of programing for its regulations, Covington pointed out. "We've audience. The broadcasters are also dis- lower tier. That mix, he explained, includes gone out of its way to be cooperative ... and turbed by TC1's proposal to eliminate con- local network affiliates, the Seattle public we do want to do business in a high quality verter boxes. Without converter boxes, un- station, KCTS -TV, and some cable services. manner." Making these types of changes, he less subscribers have cable -ready television As a result, he said, some stations are being added, are difficult, but TCI is convinced it sets, only channels 2 through 13 are readily reassigned to a new location on the upper will be for the better. viewable, the Seattle broadcaster said. band. "Obviously they're unhappy," Cov- He said the company hopes to get final William Covington, director of govern- ington said. But TCI, he said, has to meet approval before the first of the year. In the ment relations for TCI -West, defended his the demands of its customers, and "we feel meantime, Covington said TCI is willing to company's decision. He said TCI's survey this will benefit our customers." continue talking with the broadcasters. "We concluded that subscribers have a strong in- Moreover, TCI believes channel realign- don't want to reach the point where we're at terest in watching cable services such as ment is a business decision that should have profound loggerheads." The broadcasters' fight in Seattle is just one of several that are under way or have erupted over channel realignment. In Okla- Mash[I ngtton homa City, broadcasters were successful in persuading Cox Cable to abandon its plans Chattanooga combination. FCC has granted WFLI Inc., permittee of unbuilt WFU -Tv (ch. to establish a new channel alignment. And. 53) Cleveland, Tenn., permission to move its transmitter closer to Chattanooga. WFU Inc. the Colorado Broadcasters Association has is also licensee of wFLI(AM) Lookout Mountain and w. rr(FM) Red Bank, both Chattanooga called on all the major cable MSO's to dis- suburbs, and relocated TV transmitter's signal would encompass those communities. continue the practice (BROADCASTING Nov. Although creation of new TV-radio combinations is generally prohibited by one -to- market 24) in that state. rule, there is exception for combinations involving UHF's. In this case, FCC ruled that Debra Lewis, Seattle's acting director of combined ownership would be "consistent with the public interest and precedents." cable communications, reported that while O the committee was set to act on the Group W -TCI transfer, the broadcasters' objections Renewal denied. In initial decision, FCC Administrative Law Judge Walter Miller has convinced members that further review was denied Agape Broadcasting Foundation renewal for noncommercial KNON(FM) Dallas and necessary. The city officials were reluctant to granted competing application of Criswell Center for Biblical Studies for new station on vote, she said, because they are faced with those facilities. Judge said Agape was unqualified for allegedly having kept station off air too many unanswered questions. The city and lacked candor with FCC its about ownership structure. Criswell Center is nonprofit officials are concerned, she said, about educational corporation controlled by congregation of First Baptist Church of Dallas. whether channel repositioning serves the O public interest and its overall impact on sub- Garden City Reversal. Overturning initial decision, FCC Review Board has granted scribers. And Lewis said her office has re- application of Jarad Broadcasting for new FM on facilities of WLIR-FM Garden City, N.Y., ceived a number of calls about KTPS's signal denying competing applications of Spectron Broadcasting, Garden City Broadcasting, being dropped. Westplex Broadcasting, North Shore Broadcasting, December Nkntures, WINK Radio, Because the urban redevelopment com- Fonic Broadcasting and McComas Broadcasting. WLIR -FM was denied renewal of license mittee did not plan to reconvene after last on grounds of unauthorized transfer of control. ALJ John Frysiak had granted application week's meeting, the matter has been trans - of Spectron. But board said Jarad prevailed on integration grounds. Jarad is owned by fered to the council's energy committee. Ronald J. Morey, New York -based freelance broadcast announcer who has no other Once that committee votes, the issue will go media interests. before the full city council. Energy Commit- tee Chairman Norman Rice has a strong in- O terest in cable issues; he formerly chaired the More data wanted. In joint petition, Office of Communication of United Church of Christ, citizen's committee that wrote the cable ordi- Action for Children's Television and NOW Legal Defense and Education Fund have nance for the city. Rice specifically asked asked FCC to "immediately act to make clear that all broadcast applicants must supply that the franchise matter be transfered to his sufficient information so as to enable the commission and the public to evaluate committee. proposed program service." In emergency petition for declaratory relief, groups said that The council members, he explained, need because of way FCC is currently using broadcast license application forms, "there is an to examine several things before acting. unlawful dearth of information available to it and the public regarding proposed They want to look at the FCC's new must - programing service, and this, in turn, prevents the commission from properly making the carry rules and their relationship to channel statutorily required finding that the grant of the application will serve the public interest." realignment. "We wanted to get a better reading on how this operates in the public interest." Rice said they also want to respond to the broadcasters' legal argument It isn't easy to put a price on forty years of against TCI's proposal. And they need to review the city's ordinance and how it fits in broadcast experience, but our experience with the deregulation of the industry that has makes it easy to put price on your occurred under the Cable Telecommunica- the best tions Policy Act of 1984. property. "I have some real concerns," Rice said about TCI's realignment plan. He also plans to look more closely at the system's survey, which he felt might be "misleading." It's in Robert W Rounsaville Associates the public interest for cable to be a good citizen, Rice said, and "not cavalierly disre- gard the broadcast community which serves MEDIA BROKERS AND CONSULTANTS the public." Most people thought, he noted, that the transfer would be routine. "We just CALL TOLL FREE: ATLANTA, GA I- 800 -531 -1500 found out at the tail end that TCI was making ORLANDO, FL 1-800-328-3500 a 17% increase in its rates and moving its channels. Everyone started saying: 'Wait a minute.' "

Broadcasting Dec 8 1986 114 developers and investors. Goyette was formerly announcer at station and will become general manager. KCLS is on 600 khz with 5 kw day and 5(X) w night. Channel fracas in Seattle Independent broadcasters succeed lower- numbered channels. which. according WACM(AM) West Springfield, o Mass. Sold in attempt to have cable franchise to research. are more heavily watched than by I'urtue.ese Broadcastine Inc. to Carmelina transfer decision postponed; chief higher-numbered channels. Noncommercial G. Silv - for S800.000. Seller is owned by complaint: channel realignment KTPSITVI Tacoma. which is slated to be Manuel Angelo and his wife. Maria. and dropped by the system. was also represented owns no other broadcast properties. Buyer at the meeting. is restaurant in owner Ludlow. Mass. WACM Attempts by independent broadcasters to "We wanted the city council to really re- is with I on 1490 khz kw day and 250 w stop a Seattle cable system from reposition- view the facts before they approved the night. ing its channels appear to be making some transfer of ownership," said Kevin Hale of headway. Last week the independents took KSTW. The Seattle system carries Hale's sta- WNCS -FM Montpelier, Vt. = Sold by North their fight to city hall and got a postpone- tion on channel 10. but plans to shift it to Country Communications Inc. to Northeast ment of a cable transfer issue because of the channel 23. The new channel assignments Broadcasting Co. for $750.000. Seller is realignment controversy. Broadcasters from are slated to take effect Jan. I . Under TCI's owned by George B. Spaulding. who has no the Seattle- Tacoma market registered their proposed lineup, KCPQ would move from other broadcast interests. Buyer is owned by grievances during a meeting of the Seattle channel 13 to 24 and KrzZ from 34 to 25. Steven B. Silberberg. who also owns WHAV- city council's urban redevelopment commit- Hale said other TCI -owned cable systems in IAM)- WLYTIFMI Haverhill. Mass. WNCS is on tee. which was slated to consider final ap- the Seattle ADI are preparing to rearrange 96.7 mhz with 480 w and antenna 700 feet proval of the transfer of Group W's Seattle their channels and that his station would be above average terrain. Broker: Kozacko- franchise to Tele- Communications Inc. The moved to a variety of locations on the cable Horton Co. city officials postponed any decision until band. Dec. 17 in order to examine the complaints "We feel this is a very anticompetitive KLPW -AM -FM Union, Mo. c Sold Franklin by raised by the broadcasters. (The King county move. They're 1TCI) moving us up and County Broadcasting Co. to Franklin Radio council. which was meeting simultaneously keeping the affiliates down and replacing us Corp. for $410.000. Seller is owned by Cal- on the franchise transfer. also delayed action with cable services." Hale said. Hale told vin N. Harris. It has no other broadcast inter- until Dec. 17. Part of the Group W system city officials that TCI's proposal would eco- ests. Buyer is owned by Richard E. Fister. extends into the county.) nomically impair independents and disserve his wife. Virginia. and Daniel Parker. It also Representatives of independent television viewers. It would create viewer confusion. owns WCMYtAMI- WRKXtFMI Ottawa. ill., stations KSTW(TV), KCPQ(TV) and KTZZtTV) he said. adding that "people recognize us by and WEEO(AMI Waynesboro. Pa. KLPw is stated their concerns about TCI's plan to our channel number. not our call letters." daytimer on 1220 khz with 1 kw. KLPw -FM is move them from their current assignment Hale also refuted the results of a ICI sur- on 101.7 mhz with 2.1 kw and antenna 340 (most are carried on the lower-numbered vey that the cable system said showed that feet above average terrain. channels) to a new location on the cable line- the independent stations are not as popular up. The independents want to remain on the with subscribers as some of the cable ser- CABLE System serving Longfield, Wash. Sold by Cowlitz Cablevison Inc. to Century Com- September, 1985 munications Inc. for approximately $25 million. Seller is owned by Longview Publish- ing Co.. publisher of four local newspapers. It is headed by John M. McClelland and Genevieve Lee. It has no other cable inter- APA Capital Risque ests. Buyer is publicly owned. New Canaan. Conn. -based MSO with 596.000 subscribers Paris, France in 21 states. headed by Leonard Tow, presi- A French Venture Capital Fund dent. Managed by Alan Patricof Associates System serving Turnersville, N.J. a Sold by Community Cable Associates to Jones Inter - has completed an investment in five commercial cable Inc. for approximately $18 million. FM radio stations located in Seller is general partnership headed by brother. Frank and John Scarpa. Frank Scarpa is on board of National Cable Televi- Montpellier, Toulouse, Nancy, Nice sion Association. It has no other cable interests. Buyer is publicly traded. Englewood. and Bordeaux, France Colo. -based cable MSO with over 800.000 subscribers. It is headed by Glenn R. Jones. The undersigned acted as financial and business president. System serves 12.900 subscrib- consultant to APA Capital Risque ers.

System serving St. George, Washington and Santa Clara, all Utah u Sold by Jones Interca- THE ble Inc. to Falcon Cable TV for approximately S7 million. Seller is also buying Tur- dSdS- nersville. N.J. system (see above). Buyer is / Pasadena. Calif. -based cable MSO with J 320.000 subscribers in eight states. It is GOoM headed by Marc Nathanson. president. Sys- 325 Garden Road, Palm Beach, Florida 33480 tem passes 9.000 homes with 5,000 sub- P.O. Box 42401, Cincinnati, Ohio 45242 scribers and 84 miles of plant. For other proposed and approved sales see "For the Record." page 119.

Broadcasting Dec 8 1986 113 President Martin Rubenstein, who resigned television programing (BROADCASTING, under pressure the week before the SECA Nov. 3) as "an effort to find a simple me- convention [BROADCASTING, Nov. 17].) chanical crutch as a substitute for responsi- Among Bragger's predictions: In five years, ble political leadership." Bennet claimed it the only national network TV news program would be impossible to define objectivity in will be The MacNeil /Lehrer NewsHour, a way that would allow the study to be car- which he said is unique in adding "substance ried out effectively, and called on public to headline news ": the noncommercial sys- broadcasters to denounce any proposed anal- tem will spend more on programing and pro- ysis. CPB does play an important role in the motion than on facilities and administration; public broadcasting system, however, Ben- public broadcasting will be the "medium of net said: its "role should be reevaluated, but long -form, in -depth analysis." and there will I don't believe it should be ripped up by its be significant growth in radio drama. roots." Bennet defined the major ingredients Among system priorities suggested by Brug- in public broadcasting's future: "strong na- ger: buying its own satellite in 1992, work- tional leadership, clear purpose and commit- ing with other educational, arts and cultural ment" and "ongoing investment by the fed- institutions: forming consortia to represent eral government." public TV and radio in arranging "interna- Also addressing the SECA audience was tional vehicles for program financing": fo- Public Broadcasting Service President cusing on production of programs that allow Bruce Christensen, who suggested, as he the audience to "intelligently decipher, as- had at PBS's Program Fair in Austin, Tex. similate, understand and profitably use vast (BROADCASTING, Nov I0), that Brugger the non- amounts of information"; building a talent commercial system devote an additional and program base to remain competitive: ral- broadcasting. He did not get that support." $100 million to national programing, mak- lying the system behind a limited number of Bennet claimed public radio and television ing its total outlay more than $300 million. production centers. have wasted too much energy on "internal Two possible sources for the additional in- National Public Radio President Doug politicking" rather than focusing on the mis- come, according to Christensen: stations Bennet said that while he feels "radio is on a sion of public broadcasting, and he referred could reappropriate 10% of their funds, or roll" (it paid back its debt to CPB and insti- to CPB's proposed content analysis of public PBS could increase member dues by 25%. tuted a new business plan), he is "deeply concerned about CPB." The corporation has "serious weaknesses," Bennet said, and has shown "political self-indulgence in place of leadership." According to Bennet, "Marty Rubenstein should not have been fired. He I PROPOSED 1 bar Carpenter, president. It has no other deserved the encouragement of his board, KDRV(TV) Medford, Ore. Sold by Sunshine broadcast interests. Buyer is owned by Har- and support in the two areas he knew least Television Inc. to Crump Communications old C. Crump and David S. Allen. Crump is about -politics and the public part of public Inc. for $9 million. Seller is headed by Dun- former president of H &C Communications, Houston. Allen is president of Petry Televi- sion, New York -based station representative. KDRV is ABC affiliate on channel 12 NOBLE BROADCAST with 190.5 kw visual, 381 kw aural and GROUP antenna 2,690 feet above average terrain. (John Lynch, President and Chief Executive Officer) KSPN(FM) Aspen, Colo. Sold by Recreation has acquired Broadcasting Inc. to Aspen Broadcasting Co. for $2 million, comprising $1.5 million cash and remainder note. Seller is principal- WBAB -FM & WGEB -AM ly owned by Gary Verplank, his sister, Joyce Babylon V. Hatton, and Alan Huntin and his wife, /Freeport, New York Helen. It also owns K23AE(LPTV) Aspen, Colo., and KTV Inc., cable channel 10 in for Denver. Buyer is owned by Albert Parker and David L. Wood. Parker is investor and Wood attorney, both in Fort Collins, Colo. $12,975,000 'KSPN is on 97.7 mhz with 3 kw and antenna 54 feet above average terrain. Broker: Chap- from man Associates. KIVA(FM)Santa Fe, N.M. Sold by AMO THE RADIO COMPANY, INC. Broadcasting Co. to Daytona Group of New Mexico Inc. for $1.9 million. Seller is Port- (Franz Allina, President) land, Ore. -based group of two AM's and four FM's principally owned by Frederic W. We are pleased to have served Constant. Buyer is Daytona Beach, Fla. - as broker in this transaction. based group of one AM and two FM's owned by Carl Como Tutera, Norman Drubner and Ron Samuels. Drubner also owns WNFI(FM) Daytona Beach, Fla. KIVA is on 105.1 mhz with 100 kw and antenna 1,938 feet above BcKBupN«bMPANy average terrain. Broker: Chapman Associ- ates. I N C O R P O R A T E D KCLS(AM) Flagstaff, Ariz. Sold by Media Brokers RS Appraisers Since 1947 Saunders Broadcasting Co. to Charles T. WASHINGTON, D.C. 20036 ATLANTA, CA 30361 CHICAGO, IL 60601 BEVERLY HILLS, CA 90212 Goyette and James A. Kurtz for $900,000. 1100 Connecticut Ave., NW 400 Colony Square 333 N. Michigan Ave. 9465 Wilshire Blvd. Sellers is owned by Charles J. Saunders and (202) 331 -9270 (404) 892 -4655 (312) 346 -6460 (213) 274 -8151 family, who have no other broadcast interests. Buyers are Phoenix -based real estate

Broadcas:ing Dec 8 1986 112 throughout the year. but will supplement the have "a high understanding and tolerance' drives as much as it was thought. Sharp said. pledge -free campaign with 200,000 letters of the pledge drives. Kerr said WGBH -TV is and for many stations. those campaigns may to current members and 600.000 to prospec- responding to audience requests for elimina- not have lost their effectiveness. D tive members. It has also produced 40 tion of the sledge- hammer tactics and the pledge spots featuring actor Scott DeVen- boring redundancy." ney: teasers that ran from the end of October For stations that wish to make traditional through Nov. 10: explanatory spots that ran pledge drives more appealing. PBS and Predictions for Nov. 10 through Dec.6. and countdown KCET(TV) Los Angeles recently developed a spots in which DeVenney will mark pledge - "tool box" of techniques that includes 25 public broadcasting less days on a calendar. to run Dec. 6 -13. spots that can be intercut with a station's KQED planned to eliminate one day of pledg- stand -up requests (BROADCASTING. July 7). At annual SECA meeting, executives ing for every $77.910 raised through direct PBS's Tim Sharp said the network's objec- of CPB, PBS and NPR are asked to mail before the I1 -day drive began on Dec. tive is to help stations make pledging "more look five years into the future I. Cook said KQED hopes to eliminate one palatable and more effective." Currently. an on -air pledge period each year. average of only one in 10 viewers is a mem- Five -year forecasts for the public broaacast- One station that has experimented with ber of his local station. Sharp said -a ratio ing industry were given by the heads of three pledging alternatives is 65.000- member PBS is trying to increase. PBS collects fund- major organizations at the annual meeting of KAET(TV) Phoenix. an Arizona State Univer- raising data from stations on which tech- the Southern Educational Communications sity licensee. In March 1983. the station in- niques are most successful so that it can Association in Tampa. Fla. stituted its "Think Again' campaign. which spread the word to the rest. But a 1985 study Speaking on behalf of the Corporation for combined direct -response spots and direct commissioned by PBS and conducted by Public Broadcasting was David Brugger, mail for the first time. Since then. KAET has Statistical Research Inc.. Westfield, N.J., vice president -telecommunications. CPB. alternated or combined pledge -free. quiet found that viewers may not mind on -air (Brugger spoke in place of former CPB and traditional campaigns, each lasting 150 days and supplemented with direct mail. Kelly McCullough. the station's membership manager. said that in the past two years, KAET has cut its on -air pledging from 41 days per year to 22. and expects that number to level off at 20 per year. McCullough said the station does not plan to conduct an all - on -air campaign again, but probably will not cut out on-air drives altogether because 80% of the members they attract are new. KAET tries to rest a campaign for 20 months before using it in the same form, McCullough said. The nine -station Georgia Public Televi- sion network will have the help of Bob Kee - shan in its first quiet campaign. The star of Captain Kangaroo. now a public television series. has taped brief spots reminding viewers to contribute, and will conduct a three - New additions. Senator Pete Wilson (I) of California and newly -elected John McCain (r) of day press tour in Georgia's major cities to Arizona are slated to fill the two Republican vacancies on the Senate Commerce Commit- call attention to the network's "Quiet on the tee (BROADCASTING, Dec. 2) when the 100th Congress convenes in January. The Republi- Set" campaign. The Georgia stations, which can Committee on Committees was expected last week to recommend to the Senate are co- licensed and air simultaneous pro- Republican Conference (the conference grants final approval on all committee assign- graming. increased their direct -mail spend- ments) that Wilson and McCain take the Commerce seats. ing by 57 %, and hope to reach 4.000 new Wilson, elected in 1982, will probably be an active player in the development of tele- members and generate 2,500 renewals, said communications policy matters, particularly those which effect the motion picture produc- Carolyn Kowalski. public relations and in- tion community The California senator has already shown that he is a strong advocate for formation director. About 30% of the net- Hollywood. Wilson was out front on several legislative battles including Hollywood's fight work's funding comes from membership, with the television networks over the FCC's financial interest and syndication rules and its Kowalski said. and the stations hope to raise multiple ownership limits. McCain has represented Arizona's first district in the House S300.000 in their nine -day campaign. Geor- since 1983. His views on communications issues are not fully known, but he is said to have gia Public Television would like to make good ties with local broadcasters. Republicans Charles Grassley (Iowa) and Don Nickles quiet campaigning "a December tradition." (Okla.) have been assigned to the Appropriations Committee. Kowalski said. But not all stations find pledgeless drives effective. WGBH -TV Boston was one of the first stations to experiment with a pledge - free drive: It raised $1.6 million in August R.A. Marshall £ Co. 1983, a 42% increase over its August 1982 1\/>MMedia Investment Analysts 8 Brokers figure ($1.2 million), generated through a traditional campaign. That figure dropped V 16% in August 1984, to $1.4 million, however, and the station discontinued its pledge - We'll be happy to send you our special report: less drives because they did not bring in enough new members. John Kerr. producer "Negotiating Strategies For the Tax Reform Act of 1986" of WGBH -TV's on -air drives. said the station Prepared with the assistance of Deliotte Haskins 8 Sells C.P.A.s is now concentrating on making its appeals "as coherent and brief and focused and ra- tional as we can" and as "excellent as the programs are." WGBH -TV surveyed its audi- 508 Pineland Office Center that its ry ence, Kerr said, and discovered 803 -681 -5252 viewers and contributors are proud of the Hilton Head Island, South Carolina 29928, fact that the station needs their support. and

Broadcasting Dec 8 1986 111 `Pledgeless' pledge drives: noncommercial phenomenon

Public television stations Can We Do It AgainT is the theme of other stations had trouble meeting goals a woo members with 'quiet' KQED(TV) San Francisco's December pledge - second time, said Nancy Cook, KQED's man- and pledge -free campaigns free campaign. The station's first campaign, ager of program support. This December, in August 1985, raised $1.8 million, easily the station hopes to raise $857,000, just Noncommercial television stations of all surpassing its $1- million goal, but the deci- enough to meet its needs for the rest of the sizes are discovering a new method of per- sion was made not to conduct another calendar year. Cook said the station normal- suasion: the pledge drive that isn't a pledge pledge -free campaign immediately because ly mails renewal notices to members drive. In an effort to appease viewers who complain about public television's March, August and December on-air appeals, in- j íC]wLi med creasing numbers of stations are promising they won't take air time to ask for support if MMDS grants. Using lotteries, FCC has tentatively granted multichannel multipoint they can raise the money they need -ap- distribution service applications of McDonald Group Inc. and Broadcast Data Corp., proximately 30% of total station income, on Albany, Ga.; Lawrence N. Brandt and National Wireless Video, Athens, Ga.; Belwen Inc. and Krisar Inc., Charlottesville, Va.; National Wireless average- through direct mail. The "pledge - Cable and Joseph W. Hubbard, less" pledge drives are taking two general Cheyenne, Wyo.; Local Service Television Inc. and MDS Signal Group, Dothan, Ala.; courses: In a "quiet" campaign, the station Kansas City Southern Industries Inc. and Multichannel Video Corp., Dubuque, Iowa; promises upfront to cancel all live on -air ap- Lawrence N. Brandt and Fairbanks BDC -MMDS Co., Fairbanks, Alaska; Broadcast Data peals; in a "pledge -free" campaign, succes- Corp. and Starchannels Associates, Florence, S.C.; National Television Co. and Glens Falls BDC -MMDS Falls, sive days of a campaign are canceled as Co., Glens N.Y.; Lawrence N. Brandt and Baillon MDS Corp., fixed amounts of money are raised in ad- Grand Forks, N.D.; Kansas City Southern Industries Inc. and National Television Co., vance. Iowa City; Figgie Communications Inc. and Broadcast Data Corp., Johnstown, Pa.; A major benefit of pledging, according to Visionaire Inc. and Sherry Rullman, Key West, Fla.; National Television Co. and C and C stations, is that it brings in new members - Communications Co., Lawrence, Kan.; Lawrence N. Brandt and San Juan MDS Inc., one reason most stations cannot afford to run Mayaguez, P.R.; David Wiechman and Sherry Rullman, McGregor, Tex.; Bascom Duncan pledgeless campaigns all the time. March is Spillar and Krisar Inc., San Angelo, Tex.; Kannew Broadcast Technologies and Broadcast generally considered the most active month Data Corp., Wausau, Wis., and Affiliated Communications Corp., Salt Lake City for fund raising, and August the least active -thus many stations choose August for Libel decision stands. U.S. Court of Appeals in Richmond, Va., refused, on 6 -5 vote, to experimentation, according to Tim Sharp, a reconsider $200,000 libel judgment that evangelist Jerry Falwell won against Larry Flynt, development assistant with the Public publisher of Hustler magazine. Case involves article that district court jury said did not Broadcasting Service. Last August, 29 sta- libel Falwell but caused him emotional distress for which he could recover damages. tions (out of 101 that mounted some type of Article in question, published in two Hustler issues in 1983 and 1984, was parody campaign) reported using pledgeless cam- portraying fundamentalist Falwell, whose Old Time Gospel Hour catapulted him into paigns, said Sharp, and of the 91 stations national prominence, as incestuous drunk. Three -judge panel of appeals court upheld that have notified PBS they will be conduct- award in August, and Flynt's lawyers sought rehearing by full court. Order denying ing drives in December, 21% are planning rehearing was issued Nov 4 but was not immediately released. None of judges in majority pledgeless drives. issued written opinion, but Judge J. Harvie Wilkinson, in dissenting statement, said court Following a successful pledge -free cam- action permitting public figures to recover only for emotional harm may lead to unraveling paign in August, WNET(TV) New York, the of press protections that have been woven into law of defamation. "It surely will operate noncommercial television station reaching as a powerful inhibitor of humorous and satiric commentary and ultimately affect the the most households, has canceled its De- health and vigor of all political debate," Wilkinson said. cember on -air fund-raising drive. The station's first campaign was experimental, fo- Opportunity. Writers Guild of America, East, Foundation will present up to 20 new cusing more on securing additional gifts fellowships worth $3,500 each to aspiring film and television writers. Winners will also from current members than on up signing get opportunity to develop script under guidance of established screen or television writer. new ones, said Kate Rooney, senior vice New York -based foundation said applications are now being accepted, with Dec. 31 president and director of membership and deadline. Fellowships are awarded every two years. Only writers who have never had development. WNET sent out 500,000 more script produced for television or screen are eligible. mailings than usual in August and raised more than $900,000, surpassing its goal of O $750.000- $800,000. The December quiet Hollywood home. All American Television Inc. and Group W's The Newsfeed Network campaign will feature a mailing to more than have opened Hollywood office of The Entertainment Report at 6381 Hollywood a million current and potential members, and Boulevard, Hollywood, Calif. 90028.Telephone is (213) 461 -5722. ER, which is produced is expected to attract more than 20,000 new by Newsfeed and is being represented nationally by All American, is daily video members, Rooney said. The cost of the mail- package of entertainment news stories that will be distributed to television stations by ings is identical to last year's costs and does satellite beginning Jan. 19, 1987. Newsfeed has 76 member stations, most recent not represent an increase over what the sta- addition being WNYW-TV New York, added last month. tion would have spent on a traditional campaign this year, she said. Rooney called air time public television's "most precious re- Voice of experience. Martin Rubenstein, veteran broadcast executive (ABC, Mutual), and source" and said that canceling wNET's most recently president, Corporation for Public Broadcasting, will open media consultancy in March drive "is not among our options" be- Washington today (Dec. 8) at 1025 Thomas Jefferson St. NW, Suite 511, Washington 20007 cause March is traditionally the month when (telephone 202-944- 5745). the most pledges are made.

Broadcasting Dec 8 1986 tin Docket 80 -90 scramble? FM equipment replacement? Harris has got you covered. Whether you're rushing to meet 35 kW PowerStar model or a staff is ready to lend its expertise the March 1, 1987 Docket 80-90 combined transmitter for Harris that will help to make your project deadline or planning a simple reliability and the superior audio a success. equipment replacement, Harris is performance you want. When it comes to FM, we've got ready to meet your needs: Second, Harris has a complete you covered. First, Harris gives you the selection of the industry's best FM Contact Harris Corporation, widest selection of top -of- the-line antennas-standard setting models Broadcast Division, P.O. Box 4290, high power FM transmitters. like Sky GainTM and SignalStar. Quincy, IL 62305 -4290, Choose the 20 kW, 25 kW, or new Third, the Harris professional 217/222 -8200.

FOR YOUR INFORMATION, OUR NAME IS HARRIS develop its own programing and purchase shows from outside producers. He said that MCA's entry into radio programing will be facilitated with the acquisition of other syndication companies. "We are in the process of buying a company right now." Karda- shian said. That company is the three- and -a -half- year -old Barnett -Robbins Enterprises. an Encino, Calif. -based radio program supplier. Barnett -Robbins will become part of the MCA Radio Network, and its two principle officers, Lance Robbins, executive vice president. and Bill Barnett, president, will both assume the title of vice president of MCA Radio, overseeing programing, station clearances and advertising sales The new radio unit, which will report di- Turning Japanese. ABC Radio's American Top 40 is now being distributed in Japan rectly to MCA Music Entertainment head through a three -year arrangement between Radio Express. the Los Angeles -based com- Irving Azoff. will in be based Los Angeles. It pany that markets programs internationally, and Dentsu Advertising. Tokyo. The Japanese also plans to open a New York sales office edition. which is underwritten by Shiseido cosmetics. is a two -hour version of the current "MCA is making a suhstantial commitment four -hour AT40 hosted It to this division," said Kardashian. program by Casey Kasem. contains some music commentary in Japanese. The show is currently carried by eight FM stations in Japan. Crusin' Cousin Pictured at the Dentsu /Shiseido signing of the AT40 agreement in Tokyo are (l -r) Hirotumi Hamad& media supervisor. Dentsu's Shiseido account: Jim Hampton. presi- CBS's RadioRadio network is looking to dent, Teleprograms. a Los Angeles -based radio production firm. and of launch its weekly, three-hour, rock nostalgia producer the special Japanese edition of AT40; Tom Rounds, president. Radio Express: Norio Hayashi. series, Crnsir,'America, on just over 100 sta- assistant to Hamada: and Masato Teleprogrars' tions next month. The broadcast, which is Kodaira. Japanese representative and co- producer of the AT40 scheduled to premiere the first weekend in Japanese broadcast. January, will be hosted by Bruce (Cousin Brucie) Morrow, a long -time New York DJ. Fifth Estate Earnings currently with WCBSFM there. According to Company Quarter Revenue Earnings % CBS, the show will have an "extra empha- EPS (000) change sis" on "classic" rock cuts of the 1960's. The (000) change series is being produced for CBS by Ron Associated Comm. Third $828 25 ($979) NM ($0.12) Cutler Productions, Los Angeles. King World Prods. Year $145.717 81 $19.845 102 $0.65 Laurel Entertainment Second $3,265 63 $907 NM $0.35 Opera pledges Lee Enterprises Third $54,307 4 $11,217 -7 $0.44 The seventh annual WFMT(FM) Chicago /Lyric News Corp. First $821.233 61 $33,344 52 $0.12 Operathon last month raised $255.000 in Selkirk Comm.* Third $37,908 -24 $180 -90 $0.02 pledges from listeners there and in other Telecrafter Fourth $2.573 94 $28 NM $0.02 parts of the country, according to station Year $7.340 40 ($795) NM ($0.50) officials. (WFMT is carried on cable systems Television TechnologyFirst $1,148 4 ($82) NM ($0.00) in 357 cities in 43 states.) The 19 -hour event Turner Broadcasting Third $156.294 69 ($44.308) NM ($2.86) featured fund -raising pleas from opera stars TVX Brdcst Group Third $5.952 88 ($4.105) NM ($0.69) Placido Domingo, Luciano Pavarotti and Viacom International Third $233,297 164 $3,432 -74 $0.10 Marilyn Home. The largest pledge to help Washington Post Third $291.534 12 $21,131 -4 $1.65 the Lyric Opera of Chicago was $7,000 from Canadian dollars. the Interlake Foundation, Oak Brook. Ill. In another development, the fine arts sta- Associated Communications had loss of $1.7 million in third quarter of previous tion plans to celebrate its 35th anniversary year. Laurel Entertainment nad net loss of $136,699 in previous year's second quarter. Most on Dec. 13 with the airing of a special "fan- recent results include loss tax fare" composed for the station by contempo- $103.984 carryforward benefit. Results for News Corp. rary American composer Morton Gould and are stated in U.S. dollars based on average exchange rate for period. Previous third - recorded by Chicago Symphony flutist Don- quarter results were calculated in same way. U.S. operations accounted for 61% of ald Peck. revenue and 59% of operating profit. Telecrafter Corp. had net loss of $534.000 and $394.000 for previous fourth quarter and year. respectively Television Technology had Playback net loss of $220,249 in previous year's first quarter. Turner Broadcasting System had net profit of $2.4 million in previous year's third quarter. Most recent results included Caballero Spanish Media, New York, has ex- $26.2- million loss charged to TBS coverage of Goodwill Games. Company also said it had tended its agreement with CBS Radio for reduced second -quarter loss. to $70.2 million from $85.8 million, after revising amortiza- Spanish -language broadcasts of the World tion schedule for "intangible" assets recently acquired from MGM /UA. Company said that Series for another three years. The new as of Sept. 30. WTBS was received by 37.6 million households. In previous year's third agreement also calls for Spanish -language quarter, TVX Broadcast Group had net loss of $1.4 million. Most recent results showed loss of All transmissions the Star game and from operations (before interest expense) of $3.1 million. Viacom reported American and National third -quarter League Champion- operating cash flow of $51.7 million, up 63 %. Company said rate ship playoffs. effective tax was 51.6% in third quarter, compared to 32.5% in previous third quarter, difference attributable primarily to O large nondeductible amortization expense incurred after recent acquisitions. Networks re- ABC Talkradio has hired automotive expert ported revenue of $132.3 million and earnings from operations of $18.4 million. MTV Net- Bob Cerullo to host a weekly morning broad- works revenue was up 14% while earnings were up 48 %. Showtime/TMC revenue was 1% cast for the network. Cerullo is now heard lower while earnings were 84% lower, attributed primarily to higher programing costs. Corn - each Saturday morning from 10 to 11 a.m. pany said Showtime/TMC subscribers were 8.1 million at end of third quarter, down 4% from NYT. year ago. Entertainment revenue was $19 million and earnings were $7 million. Cable televi- Separately, ABC the Radio Networks said sion revenue was $58 million and earnings were $11.6 million. Broadcasting revenue was it will again air the 1939 Campbell Play- $28.3 million and earnings were $10.8 million. The Washington Post Co. said revision of house adaptation of A Christmas Carol. The pension fund accounting contributed seven cents per share to third -quarter results. Com- 54- minute broadcast is being offered to all pany said broadcasting revenue increased 12% while losses ABC affiliates on a non -exclusive basis. SportsChannel declined.

Broadcasting Dec 8 1986 108 WHAT'S ANA NAME?

My many years of previous rep experience taught me to respect the heritage of Major Market Radio, and the advantages of being with a limited list rep. Major Market Radio has the time and expertise to pre -sell the quali- tative features of their stations, well beyond the ratings. They've done a great job for us, and we're proud to be part of the Major Market Radio Family.

George Wolfson Vice -President/ General Manager WLTW -FM - New York JET MAJOR MARKET RADIO NEW YORK CHICAGO LOS ANGELES PHILADELPHIAATLANTA DETROIT BOSTON SAN FRANCISCO DALLAS ST. LOUIS MINNEAPOLIS ® AN INTEREP COMPANY O N 17\3-A H

Weiss & Powell sold

Interep has sold its Weiss & Powell rep firm to two independent companies, one of which is being headed by radio rep veteran Daren McGavren. The aggregate purchase price for the firm is said to be about $1 million. According to Interep Chairman Ralph Guild, the "western part" of Weiss & Powell's station client list (11 western states as well as Alaska and Hawaii) is being acquired by the newly formed Radio West rep company. The firm will be based in Los An- geles and will primarily focus on representing stations located in the Southwest and West. McGavren, who established Interep's Spot strategy. The ad -hoc national spot radio task force, under the auspices of original and oldest company, the McGavren- Station Representatives Association and its National Radio Marketing met Guild, will serve as the new company's Group, at Radio Advertising Bureau headquarters in New York to plan strategy for president and chief executive officer its 1987 marketing "action" presentation for bolstering sluggish national spot business (BROADCASTING, Dec. (McGavren left the rep business in the mid - 1970's and purchased several radio stations 1). Taking leadership roles along with task force chairman and CBS Radio Representa- in addition to becoming a partner in a sports tives' marketing director, Don Macfarlane (center), are Interep's David Wisenthaner (left), sponsorship company. He is divesting him- who is coordinating the advertiser and agency targets for the presentation, and Blair self of all outside interests.) Radio's Barbara Crooks, who is overseeing the presentation's contents and format. In addition to Los Angeles, Radio West will have West Coast sales offices in San West. All of the Radio West founding part- firm will be renamed: Weiss, Powell & Katz. Francisco, Seattle and Denver, headed by ners will have stock in the new company. Weiss & Powell, which was established former Weiss & Powell executives, who, While the majority of Radio West's per- nearly five years ago by Interep, was origin- along with McGavren, are the founding sonnel will be based at the company's four ally designed to solicit and represent small - partners of the firm. Karen Peterson, an ac- western offices, the new firm also plans to market stations. But over the years it count executive for Weiss & Powell, will have an East Coast sales presence with of- evolved to include some medium -size mar- head the San Francisco office; Carol Salter, fices in several cities including New York ket outlets as well. The firm represents Los Angeles office manager for Weiss & and Chicago. "We will be in direct competi- roughly 200 stations nationwide. Powell, will remain in that capacity for Radio tion with all radio rep companies for new "The basic concept of a small -market sta- West; Christy Taylor, manager of Weiss & [stations] clients," said McGavren. tion rep doesn't work in the framework of a Powell's Dallas office, will manage the firm's The remaining Weiss & Powell station list large national representation company. Seattle operation, and George Peter, New was sold to Shelly Katz Radio Sales, a New Small companies cannot absorb their share York office manager for Weiss & Powell, will York -based national rep company. Katz will of the overhead," said Guild in explaining assume the role of executive vice president merge his current list of 80 stations with the the move to sell Weiss & Powell. and Eastern division manager for Radio eastern Weiss & Powell station list. Katz's Another factor that led to a decision to sell the firm, said Guild, is that current Weiss & Powell President Ralph Conner will be taking a six-month medical leave from Interep. He recently suffered a stroke, but is recover- ing "nicely," Guild said. Weiss & Powell was named after Bob Weiss, who is presently executive vice president/station relations for Interep, and Den- nis Powell, who left the firm in March 1984.

New from MCA

MCA's Music Entertainment Group has created a radio syndication division that will offer specialized programs and specials, including weekly shows and live concerts, for all formatted stations, according to the unit's president, Bob Kardashian. Kardashian, a former attorney who was a co- founder of an industry trade publication, Radio & Records, said the new division, Standing: Taylor, Salter; Seated: Peter, McGavren dubbed the MCA Radio Network, will both

Broadcasting Dec 8 1988 106 Syndl6ca4óm®HaateWacs

Tribune Entertainment is offering the two -hour The First Annual King Features Entertainment's Ask Dr. Ruth, which debuts in Soul Train Music Awards for April 1987 on a barter basis with 12 January, is now being considered by a number of the 85 stations minutes for stations and 12 minutes for Tribune. Luther Vandross (which cover 75% of the company) clearing the program for use in and Dionne Warwick will co -host the event, which will be taped at late night or during daytime. In the top 10 markets, those stations KTLA(rv) Los Angeles next March. Among those appearing in the include KABC-TV Los Angeles, WPWR -TV Aurora, Ill. (Chicago), wPHL-Tv telecast will be David Bowie, Richard Pryor, Elton John and Diana Philadelphia, wxoN(rvl Detroit, wNEv -Tv Detroit, wn r-Tv Dallas, wDCA- Ross ry Washington and KPRc -ry Houston. The show is a strip, and is sold ABR Entertainment reports that it has cleared the half -hour on a cash -plus -barter basis with King Features retaining two 30- Christmas special, Yes, Virginia, There is a Santa Claus, in 175 second spots. According to King Features Entertainment President markets covering 93% of the country, including 49 of the top 50. Bruce Paisner, as the company has pursued sales of the new half - Sales are on a barter basis with three minutes for stations and three hour show starring therapist Dr. Ruth Westheimer, stations suggest- minutes for ABR, which says that it has already sold all of its time to ed how to adapt her show to syndication. "What we had to figure 7 -Up, Tonka and Coleco. Clearances include WNBC-TV New York, out," said Paisner, was "what is appropriate for syndication." To that KNBC -TV Los Angeles, WMAO -TV Chicago, wcAu -ry Philadelphia, KRON- end, Frank Magid and Associates provided research for the syndi- TV San Francisco wcvB -TV Boston, wxvz -ry Detroit, wnC -TV Washing- cated show Under executive producer John Wallace (who is also ton and wEwS -Tv Cleveland. producer of The Dr. Ruth Show), the show began taping episodes Orbis Communications has signed up for AGB's National Televi- in New York. Ask Dr. Ruth will deal less with sex and more with sion Audience Measurement Service, the first syndicator to do so. topics like divorce and family relationships. In Ask Dr. Ruth, Westh- Access Syndication reports that it has cleared Honeymoon Ho- eimer appears before a live audience with a co -host moving tel on 33 stations representing 40% of the country for a five -episode through the audience and taking questions. There are also provi- week to run in January. Recent clearances include WFAA -Tv Dallas, sions for a phone -in segment. Guests who have appeared in epi- wse- ry Atlanta, wPLG(rv) Miami, KMOV-Tv St. Louis, wviT(rvl New Britain, sodes so far include Dick van Patten, Helen Gurley Brown, Marvin Conn., and wcpx-ry Orlando, Fla. The five episodes during pilot Mitchelson, Milton Berle and Nell Carter. Others scheduled to ap- week will be sold on a cash -plus -barter basis with stations getting pear include George Burns, Estelle Getty and Burt Reynolds. Ask five -and -a -half minutes and Access keeping one. Access will be Dr. Ruth will be produced by King Features, which will share the selling 100 episodes of the series, starring Isabel Sanford, for the fall copyright on the series with Westheimer's production entity, Karola of 1987 in the same cash -plus -barter terms. The series is being Productions. produced by DeLaurentiis Entertainment Group in association with the Farr /Silverman Co. Larry Harmon Pictures Corp. will offer 65 episodes of Bozo's Harmony Gold and Trudeau- Cummings Productions will pro- Place, a new entertainment- oriented conceptual learning show, ei- for weekly play fall 1987. the duce 26 episodes of Vidiots, a half -hour comedy show for fall 1987, ther stripping or beginning Sales of play who will hosted by Chick McCann and Pat McCormick. The show will feature show will be for cash. Harmon will Bozo, teach children comedians, including George Carlin and Martin Mull, in stand -up concepts such as distances, shapes and sizes, as well as emotions. routines and skits. A regular cast of five will appear in each show. A group of educators will have input into the show will be sold for two runs for cash - Designed for late night, the show Estrella Communications reports that it has placed a syndicat- minute. plus -barter with Harmony Gold retaining one ed Spanish -language game show produced in association with Tri Entertainment have Taft Entertainment and Reader's Digest Vista Communications, La Pinata De Los $25,000 on four stations - venture, relying primarily on announced a joint program production KVEA(rv) Corona, Calif. (Los Angeles); wNdu -ry Newark, N.J.; wscv(rvf program the vast Reader's Digest library of books and stories for Fort Lauderdale, Fla., and wciu -ry Chicago. Sales of the show, which RDE President ideas for TV series, mini -series, movies and specials. debuts in the fall of 1987, are on a barter basis with three minutes for Jeff Grant will serve as president of the new venture. He will be stations and three minutes for the distributor. based in New York and will operate with the staff and facilities of RDE. No word on development deals yet. Media Placement Services is offering Sports Top 40, a one -hour TEN is taking two new first -run programs, scheduled to premiere special that profiles the 40 most influential sports figures as featured next fall, to NATPE this year. Top of the Pops is a one -hour music in the 40th anniversary of Sport magazine, for telecasts during news show featuring live performances based on and including January. People & Properties, a sports marketing and television footage from the BBC's show of the same name that has been on the company, put the program together. Among the people profiled in air since January 1964. The British series, and the American series the program will be Jackie Robinson, Billie Jean King and Muham- that will follow, are musical countdown shows featuring live perfor- mad Ali. Terry O'Neil, formerly of CBS Sports, will produce the pro- mances from top acts. TEN, in association with BBC -TV and Lion - gram. Barter distribution of the program gives stations six minutes heart Television International, will produce the American version of and Media Placement six minutes. the show, which will consist of a half -hour of the BBC show and a half -hour produced in Hollywood. A satellite hook -up will allow pro- J & J Clearance reports that it has cleared The Year in Sports in ducers to cut from one country to the other. The pilot for the series 120 markets covering 83% of the country. The one -hour special, used Club Lingerie as its American production facility, and Los which will air in late December and January, will look at highlights of Angeles disk jockeys Frazier Smith and April Whitney as its hosts. domestic sporting events, as well as international events such as Smith will be a permanent host on the show TEN is offering 52 weeks World Cup soccer. Host for the program will be Dale Hansen, sports- of the series, which will be sold on a cash -plus -barter basis with caster for WFAA -TV Dallas. It will be produced by ProSery Television stations getting 10 minutes and TEN two. TEN is also offering Dream and sponsored by Adidas. Distribution is on a barter basis. Among House, in which contestants will compete for one of five versions of clearances are wNBC -Tv New York, KCBS -TV Los Angeles, WMAO-TV the American dream house, or a cash prize of $50,000. Jim Mack - Chicago, KrwTv Philadelphia, KRON -TV San Francisco and WBZ -TV rell, who appeared in "The Howling" and on General Hospital, will Boston. host. The show will be produced by TEN in association with Richard Reed Productions. Dream House will also be offered on a cash -plus- USN, Conus and TVDirect are offering stations the feed of barter basis. remarks by FCC Commissioners Mimi Dawson and Dennis Patrick London Weekend Television has acquired a majority share in on exclusivity in syndication on Wednesday, Dec. 10, between 11:45 The Silverbach -Lazurus Group. SLG plans to use the money from a.m. and 2 p.m. Patrick and Dawson will make their remarks before the acquisition to open an office in Chicago and either Dallas or the Patent Trademark and Copyright Section of the American Bar Atlanta, and to expand its Los Angeles office. Expansion of its home Association on Dec. 9 at the Washington Marriott during a seminar video arm, Regency Home Video, is also planned. At NATPE, SLG involving copyright issues. Stations with downlink facilities can re- plans to have to have a weekly half -hour based on 16 Magazine, a ceive the feed through transponder 6 -A of the RCA Americom Sat - newly formatted version of Jackpot Bingo, with Artie Johnson and com K -2 satellite at 11.8645 gh, channel 14 on the M /A -Com Nancy Sinatra, and "Visual I," a package of 40 first -run features. reciever, audio subcarrier 5.76 mh.

Broadcasting Dec 8 1988 105 StaV

NBC -TV has commissioned its fourth Perry Mason made -for-TV reers in small business. A graduate of Bryant College and a CPA, movie from Viacom. It will star Raymond Burr and Barbara Hale Crowley lives in Miami, where his Crowley Financial Services com- reprising their roles from the original series, as well as Jean Sim- pany is also located. Jaclyn Smith, Art Carney, Paul Le Mat and mons (as Mason's former lover) and Gene Barry. Dean Hargrove and Paul Williams are part of the cast for ABC's rebroadcast of The Night Fred Silverman are the executive producers. No air date has been They Saved Christmas. The movie will air Christmas Eve, from 9 -11 announced. The previous Mason movie, The Case of the S /voting p.m. The plot: A mother and her three children find themselves en Star, aired Nov 9, during week seven of the season, and pulled a route to the North Pole "where they alone can save Santa Claus and 23.6 rating /37 share to rank seventh for the week. Mary Lou Retton, his massive toy factory from destruction" by a proposed new oil 1984 Olympic gold medal winner and now a freshman at the Univer- drilling site, located dangerously close to Santa's workshop. Jackie sity of Texas in Austin, has signed a multiyear contract with NBC Cooper directed from a screenplay by Jim Moloney and David Sports, the first "expert analyst" to be signed for NBC's coverage of Niven Jr. Robert Halmi and David Kappes are the producers of this the 1988 Olympic games from Seoul, South Korea, according to the Robert Halmi production. The movie originally aired Dec. 13, 1984. network. Retton, 18, will provide analysis during the network's gym- Veteran game show host Wnk Martindale and producer /writer nastic coverage leading up to, and including, the 1988 Olympics. Jerry Gilden have formed Martindale /Gilden Productions. The NBC has signed up to be the principal sponsor for the American company said it will develop projects for network, syndication and College Theater Festival for the next three years, with a $450,000 cable. The first project is a game show development deal with CBS. grant to the John E Kennedy Center for the Performing Arts. The The program, Eavesdroppers, is described as a comedy game, and ACTF begins in the fall when about 600 college theater departments is being considered, along with other game show pilots, for a spot enter and stage productions on their campuses. Of those initial on the network's daytime schedule. entries, 60 productions make the move to regional festivals at 12 David Sams, 28, vice president of creative affairs for King World, colleges around the country. Finally, in the spring, from six to nine said he will leave the company to form his own production firm after productions are selected for presentation at the Kennedy Center. the NATPE convention. About 40% of the new venture will focus on Alumni from the ACTF include: Matt Williams, producer- writer for The television (first -run syndication and network product) and theatrical Cosby Show, and Christine Houston, whose play, "227," won the endeavors, while the remaining 60% will involve technological areas Lorraine Hansberry Award in 1978 and was the basis for the current such as satellites and VCR's, he said. Sams said he will tap talent NBC comedy, 227. from local television markets for his new firm. He said he is leaving Promise, the story of a man who is forced to care for his schizo- on friendly terms and is negotiating with King World to develop phrenic brother after their mother dies, will air on CBS-TV on Sun- future properties for the company "I think it's going to be a real good day Dec. 14 from 9 to 11 p.m. James Garner plays the carefree open -door situation," he said. bachelor who must turn his attention to his brother, played by James In production: Broken Commandments, with Keith Carradine, Woods. The made -for -TV movie will air on CBS as the 151st presen- JoBeth Williams and Terry Kinney, is the story of the investigation of a tation of the Hallmark Hall of Fame. Garner and Peter Duchow are fatal automobile accident that turns out to be a case of murder. A the executive producers, while Glenn Jordan and Richard Frieden- love triangle and the subsequent murder of one member of the berg are the producers. Jordan also directed from Friedenberg's triangle are also part of the plot. The production is for CBS. Shat- screenplay. At Mother's Request is a four-hour mini -series from tered Dreams concerns a widowed father, played by Matt Salinger, CBS that tells the story of Frances Schreuder, a mother of three who who launches a desperate search for his child, presumed dead, but persuaded her 17- year -old son to kill her father. The story made who he believes is still alive. Lisa Eilbacher and Bonnie Bartlett co- headlines in 1982, and CBSS mini -series will focus on the events star. Andrew Gottlieb is the producer for CBS. John Llewellyn Moxey leading up to and following the murder. Stephanie Powers will play directed from a script by Gordon Cotler. The Dirty Dozen III, for Schreuder. At Mother's Request is based on the Jonathan Coleman NBC, headlines Telly Savalas and Ernest Borgnine and co -stars book of the same title, and was filmed on location in New York and Vince Edwards, Bo Svenson and Vince and James Van Patten. This Salt Lake City. The real Frances Schreuder is currently serving a life made -for will be broadcast later in the 1986-87 season. sentence for first degree murder in the Utah State Prison. The docu- drama will air in two parts, Sunday, Jan. 4, and Tuesday, Jan. 6, at 9- A professional's guide to the intermedia week (Dec. 8 -14) 11 p.m. both nights. CBS will air its annual telecast of A Charlie Network The Brown Christmas on Friday, Dec. 12, at 8 -8:30 p.m. The Peanuts television -ABC: Disney Sunday Movie "The Christ- (Ed man classic from Charles Schulz has won both Peabody and Emmy mas Star" Asner stars as a con who has a change of spirit when two children believe he is the real Santa Claus) Sunday, 7 -9 awards. Nabisco Brands is this year's sponsor. A Charlie Brown p.m. Dolly's Mountain (a world -weary Christmas was originally broadcast on Dec. 9, 1965. It is a Lee Smoky Christmas entertain- returns home Tennessee, find Mendelson -Bill Melendez production in cooperation with United er to only to seven orphan children hiding her Features Syndicate. (On the same note, the annual Dr. Seuss's How out in cabin). Stars Dolly Parton, Lee Majors and Anita Morris -11 p.m. the Grinch Stole Christmas will air on CBS on Tuesday, Dec. 16, at 8- Sunday, 9 8:30 p.m.) CBS: Hallmark Hall of Fame "Promise" (James Garner is a who, ABC signed producers Bernie Brillstein and Jay Tarses to devel- bachelor after the death of his mother, must care for his schizo- phrenic brother, played by James Woods) Sunday, -11 p.m. op a half -hour comedy with Dabney Coleman in a lead role. Cole- 9 PBS: (Mikhail Baryshnikov man starred in the short-lived comedy, Buffalo Bill, on NBC two The Nutcracker production, danced by seasons ago, which was well received by critics. Originally, the deal Baryshnikov and Gelsey Kirkland) Wednesday, 8- 10:20. Christ- with ABC was for a midseason replacement show this season, but mas with the Mormon Tabernacle (features soprano Shirley Verrett) Brillstein and Tarses had other projects taking priority, so the project Sunday, 10:20 -11:20 p.m. Network radio "Doing has been pushed back to next season Brillstein Co. said it had a 13- -CBS: Newsmark Business After Boesky" episode commitment, although ABC said the number of episodes (Doug Polling conducts interviews with various business experts, including "was not written in stone" at this point. Dick Clark's New Year's William Simon, William Proxmire and Ken Alleta) Friday, 2:30-3 p.m. Rockin' Eve '87 will be ABCS evening countdown for the New Year, NBC: NBC Extra "The Other Family Member" (Gary Nunn dis- airing from 11:30 p.m. to 1 a.m., Dec. 31. Executive producer Dick cusses the Clark will M.C. the festivities, joined by Tracy Scoggins of The pros and cons of owning a pet) 90 seconds, Monday - Colbys and Mark Linn -Baker of Perfect Strangers. Musical guests Friday. include: The Bangles, The Commodores, The Jets, Barry Manilow, Museum of Broadcasting (1 East 53d Street, New York) BBC Tele- Miami Sound Machine and Smokey Robinson. This 15th annual vision: 50 Years, exhibit of over 100 hours of telecasts. Through Jan. broadcast is produced by Larry Klein and directed by Barry Glazer, 31. Carnegie Hall: The Radio and Television Concerts. Over 30 for dick clark productions. On Tuesday (Dec. 9), Steve Crowley hours of television and radio broadcasts will be presented, and joins the Good Morning America crew as a consumer money advi- includes a seminar exploring the history and the production of the sor. His reports will air on Tuesdays, Wednesdays and Thursdays Carnegie Hall broadcasts. Through Jan. 3. The seminar will be held and cover the gamut of consumer topics, from tax planning to ca- Wednesday, Dec. 10. Information: (212) 752-7684.

Broadcasting Dec 8 1986 t rid This announcement is neither an offer to sell nor a solicitation to buy any of these securities. The offer is mude only by the Prospectus.

$217,500,000 Metropolitan Broadcasting Corporation

$65,000,000 Senior Subordinated Debentures due 2006 $152,500,000 Subordinated Discount Debentures due 2006

The undersigned acted as underwriter for these securities in connection with the leveraged buyout of the Metromedia Radio Division.

MORGAN STANLEY & CO. Incorporated

November /8, /986

Metropolitan Broadcasting Corporation

has acquired the Radio Division of Metromedia, Inc.

The undersigned organized and structured this leveraged buyout transaction, negotiated the terms ofthe acquisition and the senior debt financing, and acted as underwriterfor the subordinated debt financing.

MORGAN STANLEY & CO. Incorporated

November /8. /986 show for itself. That will effectively take the office in San Francisco wjfl continue to act as Group W thinks is proper handling, Baker burden to the show in off Group W clear headquarters for the s w's "cooperative," said. P.M. consists of a number of life -style enough of the country to make sales of the which gathers stories from stations carrying and infotainment segments . barter spot effective. the show, principally the Group W stations. "The bottom line is that we are fully corn - Clearances for the longest running P.M., On Group W stations, the show is entitled mitted to this show," said Baker, who show in the history of prime time access (IO Evening Magazine. stressed that the show has been successful in years), have fallen. It lost the Fox stations in Dr. Bill Baker, president of Group W Tele- generating ratings and revenue for stations, New York, Los Angeles, Chicago and Wash- vision, said that clearances of the show will the Group W stations included. "if it is done ington this fall and is now cleared on roughly now be handled by executives at Group W right." The show is no longer economically 50 stations. The Group W stations will con- Television, including himself. The show will viable to syndicate nationally, however, he tinue to carry the program, and the P.M. be sold to stations desiring to give it what said.

NBC narrowly wins week 10

NBC won its 10th consecutive prime time ratings for the week ended also aired a news special from 8 to 9 p.m., scoring a 10.9/16.) NBC's Nov 30, but just by a nose, scoring a 15.9/26 against CBS's 15.6/26. lineup of Matlock, You Are the Jury and a news special gave the ABC followed with a 13.1/22. Season -to-date standings for this season network the low score of 13.1/20.9. are: NBC 18,5/29, CBS 16.0/25 and ABC 14.3/23. Wednesday's win was a close one, with ABC pulling a 14.9/25.0 over Last year for week 10 the network averages stood at NBC 18.3/28, CBS's 14.7/24.6. NBC placed third with a 13.9/23.0. All three networks CBS 16.3/25 and ABC 14.4/22. The comparable 1985 season -to -date aired regular programing. numbers were NBC 17.9/28, CBS 17.0/26 and ABC 16.1/25. Thursday's regular lineup for NBC gave the network a 20.1/36.5 for The battle for evening news supremacy also went to NBC, with the the night. CBS's Thursday movie, from 8 to 10 p.m., Smokey and the Nightly News posting a 12.9/23 over CBS's 11.2/21 and ABC's Bandit, Part Three, pulled a 10.7/19, while all four half -hours on NBC 10.4/19. Last year's news numbers were CBS 13.7/23, NBC 11.8/21 during the same period scored in the 20's for rating points and the high and ABC 10.7/19. 30's or 40's for shares. The low point for the evening for ABC was a NBC also won the November sweeps period (Oct. 30-Nov. 26), its Disney special, Fluppy Dogs, which, opposite Cosby and Family seventh sweeps victory in a row, according to the Nielsen Television Ties, scored a 5.3/10, making the special the last- ranked program. Index data. The ratings were: NBC 17.5/28, CBS 15.9/25 and ABC Friday night was filled with specials, with ABC airing Kingdom 14.2/22. Chums from 8 to 9 p.m., a Staruran special at 9 p.m. and Tears of Joy, Week 10's HUT (homes using television) stood at 60.7 %, down con- Tears of Sorrow from 10 to 11 p.m. CBS aired a country-music special, siderably from week nine's 64 %, and from last year's HUTof 64.4 %. In Alabama... Alabanza Is My Home, from 8 to 9 p.m., while NBC broad- terms of viewer homes, week 10 this year had 53.1 million homes, cast David Letterman's Second Annual Holiday Film Festival from down from week nine's 55.9 million and down from last year's 55.3 10 to 11 p.m. Alabama pulled in a 14.8 /26; Letterman a 14.1/25. ABC million. pulled a low 8.5/14.7 for the night, while NBC scored a 14.4/24.7. CBS While NBC took the week, ABC took the first three nights of week 10 won with a 17.8/31.1. (Monday through Wednesday), something the network hasn't done Saturday went to NBC, which aired a Jack Paar special from 10 to 11 since week two. NBC took Thursday and Saturday, while CBS took p.m., Jack Paar Conies Honte. The special racked up a 14.4/27, Friday and Sunday. against Spenser: For Hire's 10.1/19, on ABC, and CBS's overall ABC's first win of the week came with a 19.0/28.7, with Monday 12.3/22 for its movie, One Police Plaza. NBC took Saturday with an Night Football (New York Jets vs. Miami Dolphins) scoring a 19.3/32 18.1/31.7 versus CBS's 11.7/20.6 and ABC's 8.6/15.2. from 9 to 11 p.m. CBS's 9 to 11 p.m. lineup scored a 17.0/26.3, comput- Sunday's battle of the movies pitted Clint Eastwood in Escape From ed from the averages of Newhart, from 9 to 9:30 p.m. (20.1/29), De- Alcatraz on ABC against the actor -mayor's roasting on CBS's Allstar signing Women, from 9:30 to 10 p.m. (17.5/26) and Cagney & Lacey, Party for Clint Eastwood and the subsequent movie, Barnum, which from 10 to 11 p.m. (15.2/25). NBC's The Ted Kennedy Jr. Story, which starred Burt Lancaster and Hanna Schygulla. NBC aired the movie. ran from 9 to 11 p.m., pulled in a 16.8/26. CBS was second for the night The High Price of Passion. Eastwood the personality beat Eastwood (17.7/27.1) and NBC third (15.8/23.9). the convict, giving CBS the evening with a 19.8/30.5. NBC's movie The regular Tuesday lineup on ABC pulled a 17.6/27.9 for the net- pulled in an 18.9/30, which was lower than the numbers for the CBS work, while CBS's Charlie Brown Thanksgiving special and Tuesday roast (21.0/31) but higher than CBS's Barnum (14.9/25). NBC finished movie, That Secret Sunday, only gave the network a 14.4/22.7. (CBS second for the night with a 15.7/24.3, ahead of ABCs 13.7/21.1.

Rank Show Network Rating /Share Rank Show N etwork Rating/Share Rank Show Network Rating /Share

I. C:.sby She: NBC 25.7/48 :.,5. CGS li.esda; ".es Cam" 16.1/26 49. ABC Sunday Night Movie ABC 13.1/21 2. Uc:de :: U.ra NBC 25.D/41 135. Mw9im Pl. CBS 16.1 /26 5G. }eu Are the Jury :120 13.1/20 3. 60 Minutes 2t.7.!7..6 CBS 15.9/28 51. 20/20 Ai ?C 4. Family 'Pies 28. y: AFIlO 15.9/26 62. Gimme A Bleak NBC 12.8/21 5. Who's the Boss ABC 219/33 29. Miami Vice ..BC :5.7/26 53. -hick & Mike ABC 12.6/22 6. Cheers NBC 21.7/38 30. Highway to Heaven NBC 15.4/25 54. CBS Saturday Movie CBS 12.3/22: 7. Dallas CBS 21.1/35 31. Cag:eey C9 Lacey CBS 15.2/25 55. Mike Hammer CBS 12.1/20 8. All Star Party CBS 21:;/31 32. Easy Street NBC 14.9/22 56. You Again NBC 12.0/19 9. arming Pains At3C 20.6/31 33. Alabama Spy::::: d C:3S 14.8/26 57. Charlie Brown Special 2135 11.3/17 10. Night Curt NBC 20.1/36 33. Hotel ABC 14.8/26 58. :5 ?C 1').9/17 11. Newhart (:BS 20.1/29 35. Hi:: Street BL n s NBC 14.6/27 59. CBS Netvs 3pecta: io." 12..9':6 12. Kate & Alite CBS 20::/30 36. Dsney Sunday Movie ABC 14.5/22 60. CBS Special Movie CBS 17.7/19 13. NFL Mornay Night ihotball ABC 19.3/32 37. Jack Paar Specie.: r.GC 14.4/27 ORS 10.6/18 14. Amen NBC 19.0/30 38. Ma Gyver ABC 14.4/2: 82. Spenser: FA. Hire A:ìí' 10.1/19 15. NBC Sunday Night t1:ve NBC 18.9/30 30. Head of the (lass ABC 14.2/23 63. Dynasty II: Cclbys 16. Moonlighting ABC 18.8/29 40. CBS Sunday M /ate CBS 14.1/25 63. Sledge Hammer ABC :9.9/; 7 17. NFL Football CBS 18.7/31 40. David :.etterman Special NBC 14.1/25 85. SIdek:eks ABC 9.7/17 18. 227 NBC 18.6/31 42. St. Elsewhere NBC 14.0/24 86. NBC News Special NBC 9.2/16 19. My Sister Sam CBS 18.2/27 43. Perfect Strangers ABC 14.0/2.3 67. Kingdom Chums ABC 8.6/ :5 20. lltic,on Crest CBS 17.6/32 44. Amazing Stories NBC 14.0/20 68. Sturman ABC 8.5/14 21. Designing. Women CBS 17.5/26 45. Knots Landing CBS 13.9/2.,tì 69. Tears -cloy, Tears -Sorrow ABC 8.3/15 22. petaticck NBC 17.1/26 46. ALF NBC 13.8/20 73. Hear: of the Clt' ABC 6.0/10 23. Facts of Li'e. NBC 17.0/30 .17. A Team NBC 13.3/23 71. Disney Special ABC 5.3/10 24. NBC Monday Night Movies NBC 16.8/28 48. Valerle NBC 132/19 'Indicates premiere episode

Broadcasting Dec 8 1986 inn Feeding the hungry other Hollywood film and television produc- federal agents seized 6,833 alleged audio ers to suggest that they do the same thing master recordings and 859 alleged video Scampi, scallops and filet 'ninon are now with their left-over food, and has heard from master cassette tapes, according to WNET. finding their way onto the plates of hungry Embassy's 227, which has made arrange- Knell said the station will press charges so runaways in Hollywood, thanks to Michael ments with Children of the Night. "It came that other pirates realize "we take these Kagan, producer of Fox Television's syndi- down to a $1.19 box of aluminum," Kagan kind of activities very seriously." WNET "will cated comedy series, 9 to 5. Kagan arranged said. not stand for people duplicating" public tele- for food not consumed during the show's all - vision's programs and cheating the system day- Friday rehearsals and tapings to be dis- Pirating public TV out of what could amount to thousands of tributed each week by Teen Canteen, a Two men have been arrested by federal law dollars from the sale of videos, he said. charitable organization that helps runaway enforcement agents for pirating public tele- children in Hollywood. vision programs and selling them by mail. Revenue stream Kagan said the light bulb" went on in his Ralph Ferrandina and Marcello Jara were A new avenue for television station revenue, head a few weeks after production began, charged with copyright infringement and as well as a trend toward wider opportuni- when he saw the show's caterers dumping mail fraud for the operation since 1977 of Mr. ties for VCR owners, may be seen in a unused food into garbage bins at the end of Tape, a manufacturing business headquar- unique marketing move by Storer's WAGA -TV the night. 9 to 5 feeds 110 people every Fri- tered at 155 West 68th Street in New York. Atlanta. By calling a toll -free number, view- day, Kagan said, and "every show in town is The arrests were initiated by noncommer- ers can order VHS copies of locally pro- taping on a Tuesday or Friday night," which cial WNET(TV) New York, producer and duced, prime time specials from the 5 Pre- means -conservatively -a million dollars' broadcaster of many of public television's sents series the station airs. worth of food is being thrown out every performance programs. Among the specials The first month's offering of two such week, according to Kagan. The 9 to 5 cater- and series allegedly being bootlegged specials has brought in "over several hun- ers now hand over the extra food to Teen worldwide by Mr. Tape were Great Perfor- dred requests" at $19.95 per tape. according Canteen representatives who to deliver it, mances: Dance in America; Live From the Met, to the station. "The TV5 Home Video Li- still hot, to the needy. and Gala of Stars 1986. WNET's general coun- brary was created in response to the many "There is no cost," Kagan said. "It's Tup- sel, Gary Knell, said the cassettes were be- requests we received from our viewers who perware containers and we're supplying the ing sold through ads placed in trade publi- wanted personal copies," vice president and aluminum foil." Kagan said he contacted cations such as Dance magazine. The general manager Paul Raymon explained.

Proq= /1-V-N

Nielsen to begin measuring viewing of VCR playback

Measurement of AMOL code in vertical code that is read through the television sig- Starting next April, the company, if it blanking interval key to system nal's vertical blanking interval. A VCR tap- stays on schedule, will have about 16 ing a network program also tapes the AMOL months to evaluate interim code. Upon replay, Nielsen intends to have record/playback /zipping data (which it will Nielsen Media Research said last week it had equipment in place to identify played -back provide to clients), and decide how best to developed the technology to measure VCR programs by their AMOL codes. Time reso- incorporate such data into the rating system. audiences watching programs previously re- lution is to the second, the company said, so In the spring of 1988, Nielsen will install its corded in the home. Currently, the company that commercial zipping can be identified. own home video encoding systems in all measures VCR recording, but not playback. The interim service will identify playback people meter /VCR homes. The exact format Nielsen said that it would begin to produce of network programs only. However, Niel- to be used for that data will depend, Nielsen trial playback data next April and that begin- sen has developed its own system inserting said, on the results of the interim ning in the fall of 1988, playback data would computer codes in all programs being taped, AMOL/VCR system and "industry needs. "D be provided as part of the basic measurement which monitoring equipment will identify service. Both the trial and official playback upon playback. data will document viewers "zipping" Nielsen said that by April 1987 it will through commercials, Nielsen said. install the necessary equipment to measure Group W changes sales Nielsen said it would demonstrate its abil- playback viewing in 200 people meter /VCR method for `P.M.' ity to track playback VCR viewing to the homes. Currently, one of the difficulties Advertising Research Foundation this Nielsen has with its VCR measurements is Group W Television has restructured P.M. month. The interim method Nielsen will use that the cooperation rate is much less in VCR Magazine for the fall of 1987 -88, by moving to track playback is based on a system the homes because the machine has to be sol- the sales responsibility from Group W Pro- networks developed to collect station clear- dered to the meter. A Nielsen executive said ductions to Group W Television Stations. ance information called Automated Mea- the company is exploring ways to make the P.M. will now be sold for 1987 -88 for surement Of Lineups (AMOL). In every installation easier, but could not say when straight cash, deleting the 30- second barter program fed to affiliates, networks put a such an installation would be available. spots that Group W now includes in the

Broadcasting Dec 8 1986 1 M Vitt Media gets country- specific in global marketing

Advertisers selling consumer products and services outside the U.S. should rely less on unified global marketing campaigns than on diversified multinational marketing efforts, according to a study released by Vitt Media International, an independent media planning and buying firm. Le Parc offers you a great luxury suite The survey of 100 major advertisers found that companies that adapt marketing strate- even when your budget affords gies by country far outnumber "global marketers," firms that use the same marketing approach worldwide. Of the 63% that con- a good hotel room. duct overseas marketing, nearly three -quarters said they did not use such standardized At Le Parc Hotel we campaigns. believe in business. The vast majority also did not believe the And good value is good traditional country-by- country approach to business. All 154 luxury marketing products would disappear by the mid- 1990's, and only 11% said their com- suites at Le Parc come panies would become global marketers with- equipped with multi -lined in the next five years. telephone systems. Each The major impediments to uniform global campaigns, suite provides for a com- as seen by respondents, included differences in culture, language, econom- fortable conversation/ ic development and regulatory environ- entertainment center ments. separate from the sleeping area. And, if your in -suite facilities still aren't At the same time, some positive potential for global marketing approaches was re- sufficient for your company, our conference rooms and multi -lingual staff vealed by the responses, although Vitt Me- are there to run things your way. dia principals said these results reflected e also believe in relaxation. That's where the rooftop tennis court "ambivalence" about the phenomenon. comes in, and the Eighty -six percent of the advertisers, for swimming pool, the spa, the gym, the private instance, believe global marketing cam- restaurant /bar and the paigns could be successful for at least some in -suite gourmet food products, such as foods and beverages. Al- service. most all also believe that global marketing carries advantages in economies of scale and Good business also related efficiencies in marketing and adver- dictates a good tising, as well as providing worldwide brand location. Ours is excel- or product recognition. lent: a quiet residential More than 75% of survey respondents said they believe global marketing will be- street at Melrose and come increasingly important in the next few La Cienega, imme- years despite cultural differences. diately adjacent to While the majority did not agree with the Beverly Hills. The recording, movie statement that global ad campaigns are "vir- and design tually impossible" to implement effectively, industries are our neighbors and downtown is most concurred that global marketing is the only 20 minutes away. kind of idea that is "good in theory but not in Le Parc is a member of LErmitage practice" and said the concept has been "oversold." Hotels. Our flagship Beverly Hills hotel, Agreeing with the essence of the study's L'Ermitage, is the only all -suite Five Star, Five findings on the preference of multinational Diamond hotel in America. campaigns was one large advertising agency, L'ERMITAGE HOTELS, All five L'Ermitage hotels 800 -424 -4443 BBDO, which recently negotiated its own $4- million "global" media buy for Gillette are intimate, luxury, all - Co. on Rupert Murdoch's U.S. Fox Broad- suite hotels and share the casting network, European satellite service L'Ermitage standards of Sky Channel and Australian Network Ten quality and service. (BROADCASTING, Sept. 29). MONDRIAN ' BEL AGE According to Arnie Semsky, executive ontact your travel agent vice president, BBDO Worldwide, the Gil - LE PARC LERMITAGE LE DUFY or call us directly. You'll lete approach may have a common strategy find out how comfortable and approach, but its tactics, budget levels A Collection of Originals.' and buys were "customized and localized" in good business can really be. Oursidc dx. USA and Canada Telex 4955516 LEGG each area.

Broadcasting Dec 8 1986 1 fill ciation of Independent Television Stations Lee said lawyers for the current ownership, SCI said TV station operating revenue for and NAfPE International, both of which in a limited partnership run by Kohlberg Kravis the first nine months of 1986 was up 13 %, to recent years have seen large numbers of in- Roberts & Co., were "very busy," transfer- $163.9 million, over the comparable year- vestment- oriented attendees. What keeps ring SCI assets into new limited partnerships earlier period, while operating cash flow many going back is the recognition that big so that certain capital gains could be recog- "excluding noncash re- evaluation of film profits can still be made. Said Joe Frazzano, nized under current tax provisions that ex- amortization" jumped 29%. Lee said that an analyst for Oppenheimer & Co.: "The pire at the end of this month. throughout the entire negotiating period, the thing that is critical is getting the hit shows Under the new structure, each TV station television division, headed by Joseph Do- where there is still an awful lot of money and would be owned by a separate partnership, mino, president, "continued to pour a lot of a big payday." although most, if not all, of the current in- money into the stations." As an example, vestors in SCI would also participate in the Lee cited Storer's Washington news bureau, new partnerships. whose office space and staff, he said, have Storer restructures Aside from the tax -motivated restructur- recently been doubled. ing, Lee said the television stations are per- The company's chief executive officer after proposed sale forming well and there is no strong desire to said there would be no change in an earlier sell them: "I've learned over the past year policy that allowed each station's general to L -T founders never to say never... and if an offer like the manager to decide whether to belong to the previous one came through, the KKR people National Association of Broadcasters. Station ownership to be split would look at it very hard. But since the deal "When I operated stations, I always chafed among partnerships; revenue and fell through, we have had a number of in- at the idea that the corporate office would tell cash flow jump in first nine months quiries about the stations and I have said to me what I should or could belong to. Now The collapse of Storer Communications all of them that they are not on the market at that I have the opportunity, I want it to be a Inc.'s planned sale of six of its seven TV this time." Five of the six Storer stations local decision." When the new policy was stations to Lorimar-Telepictures has forced were, in fact, not on the market at the time instituted earlier this year, all but one of its current owners into a revised ownership Lorimar-Telepictures made its earlier bid for Storer's stations, KCSTTV San Diego, structure. SCI Chief Executive Officer Terry the group. dropped NAB membership.

AdveztisiITg (Si V a= Keti-rtgo

Stakelin predicts 10% growth for radio in 1987 RAB chief expects revenue to reach sumer Price Index) forecast for 3.2 %, ex- likely be the dominant attitude, which $7.7 billion, with network up 13% pectations are modest," Stakelin said. should make advertising sales incrementally Stakelin highlighted some "critical" fac- more difficult during the first and second Total radio revenue for 1987 will be approxi- tors that will affect the pool of available ad- quarters. Capital spending and the introduc- mately 10% higher than it was in 1986, vertising dollars next year. "General uncer- tion of new products or brand extensions reaching $7.72 billion, according to Bill Sta- tainty about the overall impact and cash flow will be reduced." kelin, president and chief executive officer implications of the 'tax reform act' will put Stakelin added that the trend among ad- of the Radio Advertising Bureau, in his 1987 spenders in a conservative state of mind," vertisers, agencies and broadcasters to re- forecast report sent to association members Stakelin said. -Wait-and-see' will most duce operating costs, consolidate staffs and last week. carefully examine new expenditures "will Network radio, said Stakelin, will contin- continue" in 1987. ue to compete "effectively" in a "tighter Other factors that should deter the growth spending climate" next year and will exper- of the economy next year are the "record ience growth of 13% to $440 million. debt loads" for government, businesses and "National spot radio, overcoming a slow individuals. "Already straining under the start this year, will be working hard to better load," said Stakelin, "are consumer savings, position itself with clients and agencies next which have fallen off significantly. This year," the RAB president said. "This re- should keep the growth of total retail sales newed commitment to business develop- around 1.5% for the year." Stakelin predict- ment combined with the inherent values of ed that with radio's reliance on local busin- spot buying leads RAB to forecast 5% esses, the radio industry "will face constrict- growth for spot radio in 1987, which would ing margins and resistance to increased yield $1.41 billion [Radio Expenditure Re- prices or larger schedules from mainstream ports' rep data combined with projection for retailers." direct station/agency business] by year's Stakelin also warned that both television end," Stakelin stated. As for local radio and print will make inroads into the local sales, Stakelin is anticipating a "solid" advertising marketplace. "Given sluggish growth year with expenditures increasing by projections for national spot television, our 11% to $5.87 billion. electronic brethren will be seeking more lo- (Stakelin's 1987 figures are based upon cal ads to replace national and regional cli- RAB's most recent 1986 year-end projec- ents who will defect from the [radio] medi- tions, which put overall radio sales at 7.4% um or curtail advertising plans ... And our higher than last year.) "With the growth of print rivals can be expected to take steps to real GNP [in 1987] expected to be about direct local clients back into display adver- 2.8% and inflation (as measured by the Con- Stakelin tising," said Stakelin.

Broadcasting Dec 8 7986 00 of the individual company, as well a view of previously denied ITC's (a tax court recently groups, so cheapness of a stock does not the industry. Among the individual explana- ruled the IRS should previously have grant- mandate that its price will soon increase. tions are those for Lorimar-Telepictures, ed them for game shows). Barris is not the Mayer thinks that tax -motivated year -end whose stock had been expected to rebound if only one trading at a such a steep discount selling will continue to depress programing the company failed to complete a $1.4 -bil- ... also companies like Peregrine Entertain- stock prices, and that it won't be until 1987 lion station purchase of Storer's television ment and Leisure Concepts." that the entertainment group will rebound. stations. That failure did in fact occur, but But just as industry analyses don't neces- Some indication of future sentiment may be the rebound was only temporary. Several sarily explain trading patterns for industry forthcoming at the conventions of the Asso- "buy -side" analysts representing major institutions said the company's communications with Wall Street about the proposed pur- 0 olSoramL=W U@ chase, and its subsequent breaking off of negotiations, had given it a "credibility" First time out. Home Shopping Network's (HSN) Canadian licensee Canadian Home problem. Shopping Network Ltd. (CWS), has completed offering of 1.3 million shares, at $10 each Another individual example is Barris. Re- Stock closed after first day of trading, Nov 21, on Toronto Stock Exchange at 12%, and cently some investors speculated that Chuck closed last Tuesday at 11 %. HSN owns 20% of CWS stock. Jones Intercable Investors Barris, the company's chairman, who has Limited Partnership recently completed 2.9 million unit offering at $16 per unit. Company created and starred in some of its most suc- had initially planned offering 3.5 million units at $18.50 to $21.50 per each. Units will trade cessful shows, might be wishing to get out of on American Stock Exchange under symbol, JTV. the business. It has more recently been an- O nounced that he would sell most of his re- Ad maining holdings and sign a five -year con- subtract. Directors of JWT Group have authorized repurchase of up to 500,000 tract with the company, giving up his title shares over next six to nine months "subject to market conditions." (BROADCASTING, Dec. 1). O In the recent downturn, the shares of major television programers have suffered less Merger monitor. News Corp. said last week it has made tender offer for outstanding of Weekly Times for a variety of reasons. The parent compan- shares Herald and Ltd., Melbourne, Australia -based group owner and ies of major studios, such as Warner, MCA. publisher. Offer, contingent on conditions including acceptance by shareholders representing Disney, and Gulf + Western, are well diver- at least 75% of outstanding shares, has been accepted by board of Herald sified and their stock is less vulnerable than and Meekly, providing higher offer is not forthcoming. Per -share offer provides several alternative some others to a change in outlook for any payments using cash or securities, including newly- issued shares of News particular division. All the major television Corp.. and provides total value of roughly $1.2 billion (U.S.). If total payment were made programers are also consolidated with theat- with News Corp. stock, holdings controlled by News Corp. Chairman Rupert Murdoch rical film divisions, the outlook for which would be diluted from current 49 %. to reported 33 %. News Corp., parent company of has recently improved, despite an account- Twentieth Century-Fox and Fox Television, already has media holdings in Australia and ing investigation involving the Cannon proposed purchase might require some divestiture there. Rogers Cablesystems of Group (BROADCASTING, Nov 24). Said Ste- America (NASDAQ: RCCAA) said it would acquire remaining U.S. -based cable systems ven Aranoff, an analyst for the investment controlled by parent company, Toronto -based Rogers Communications Inc. (RCA). firm of Scudder, Stevens & Clark, "Major RCCAA said it would issue shares of its class A common stock as consideration for institutions really like to play quality [large interests in systems, after appraisal is performed by Drexel Burnham Lambert. Systems and well- recognized] names." being acquired serve 215,000 basic subscribers; existing RCCAA systems serve By contrast, most smaller programers are 315.000 basic subscribers. Dun & Bradstreet (NYSE: DNB) said it had agreed to not as diversified and the fact that most pay purchase Majers Corp.. Omaha. Neb. -based "specialist in evaluating trade advertising no dividends makes it even more likely they and sales promotions... assisting consumer packaged -goods manufacturees to manage will fluctuate with the perceived outlook for their promotion expenditures more effectively" DNB, which did not reveal terms of the industry, rather than trading on current purchase agreement, said Majers would become part of company's Nielsen Marketing earnings. The smaller programers also have Research division. A.J. "Ed" Scribante, chairman and chief executive officer of Majers, significantly less stock traded (referred to as said merger would bring together "...the Nielsen scanner-based information on sales and a smaller "float ") and their prices are more brand share with our data on the promotional influences that affect sales means." volatile. O While some observers speculated that Proposed but disposed. Associated Communications said it had decided not to most of the recent selling was done by risk - proceed with previously announced plan of liquidation. Pittsburgh -based company said averse institutional investors, data from that it did not think "regulatory approval" or "orderly disposition of substantially all its CDA Investment Technologies shows that assets" could be completed before year's end, when "recent changes in the tax laws the holdings of SEC -defined institutions in would eliminate the primary tax advantage associated with the liquidation." Associated several smaller programers has stayed is group owner; is involved in operational fixed service broadcasting and cellular roughly the same. For Fries Entertainment. telephone service. and owns roughly 6.8% of voting stock of MSO, Tele- Communications 18% of the stock was held by institutions at Inc. Control Data said it has terminated agreement to sell Minneapolis -based company's the end of March, compared to 17% at the Ticketron unit to affiliate of Allen & Co., New York -based investment banking firm. end of September. The comparative numbers for Reeves Communications were 47% and 45 %; for Barris, 30% and 33 %. Are programing stocks underpriced? The Fund slant. Unusual investment fund, JK Media L.P., which invests primarily in media answer could be yes, their current prices are stocks and has media executives as investors, has been started by John Kornreich, calculated as a multiple of estimated next- general partner at investment firm, Neuberger & Berman. At $4 million dollars and 12- months -per -share- earnings. C.J. Law- growing, fund, which Kornreich emphasizes is sponsored and run by him individually, not rence's Mayer noted that more than a few by firm, has more than 45 limited partners, most of them executives at such companies were trading at multiples only half those of as Park Communications, Multimedia, John Blair & Co., Katz Communications, CBS, the general market. Barris is one company Affiliated Publications, LIN, Price Communications, Málrite, Infinity, Heritage he recommends. At $14 it trades at a seven Communications, Comcast, Cablevision Systems, Gannett and Knight -Ridder. Each has multiple to consensus earnings estimates, put up minimum of $50,000. Kornreich said current stock portfolio choices are based on according to Zacks Investment Research thesis that, "We are for real in a world of disinflation. Because of that I want companies Inc., for the year ending May 31, 1987, and with well- above -average pricing flexibility. Good market shares are not good at a five multiple for the following year. enough...They have to dominate their market." For that reason much of Kornreich's Mayer said: "And that earnings estimate portfolio is currently in cable and newspaper stocks but that, he said, could change. doesn't include what the company might recover from the Internal Revenue Service for

broadcast r g Dec 8 1986 OA Sluggish market for program issues Smaller companies' stocks hurting vertising have also reduced the revenue to be ing Productions, Carolco Pictures and the from investor concern over peaked derived from commercial spots retained by proposed offerings of Dick Clark Produc- demand and increasing supply programers. tions- scheduled for next Monday-has di- Institutional investors said that while de- luted interest in existing stocks. Hollywood has played well on Wall Street mand for programing was weakening, sup- Apart from supply /demand consider- for a long time. But in the past few months ply was as strong as ever, perhaps even head- ations, the tax reform bill brought its own share prices of publicly held programing ed toward a surplus. Again, regarding barter, bad news for the programing industry. Earli- companies have fallen by comparison with the Butterfield Communications study said er this year it became apparent that invest- the broader stock market. And for some of that prior to NATPE International's 1983 ment tax credits would be withdrawn for the the smaller television programers, it has not convention, there were 79 barter and cash/ industry-except for commitments existing been a pretty picture (see graph). barter strips, whereas by last year's NATPE at the end of last year-thereby reducing Most of the damage has been done since show, the number had almost doubled to earnings of many programers. Add to that July, when programing stocks peaked, some 149, and was expected to increase this year. tough talk from the television networks after a long -term increase lasting two years Certainly some of this has found its way into about future payments to the studios and the (BROADCASTING, Feb. 18, 1985). At first, previously undeveloped time periods, but uncertain, hit -based nature of the business, the decline seemed tied to the overall market how much and how successfully? and some investors were presumably more decline. But while many other industry Unlike the relative shortage of off -net- than willing to sell stocks, thus depressing - groups have largely recovered, many pro- work sitcoms this fall, there will be several prices. graming stocks, including Barris Industries, times more for next fall, which will also see The preceding discussion assumes that the Reeves Communications, Warner Commu- more first -run sitcoms. As for hour-length stock market mirrors investors' views of nications and Fries Entertainment continue programing, the supply of off-network prod- profit potential for the industry. That is a to decline. Furthermore, programing stock uct has hurt pricing, a condition that is ex- correlation that is only partly true. The many prices as a multiple of anticipated earnings pected to continue at least for the near term. other reasons for selling include profit -tak- have declined for virtually every company, All the industry's potential pitfalls and ing before year's end; a further cooling of the including The Walt Disney Co. and King current problems have not detered previous- takeover fever that had previously swept World Productions, both of whose prices ly private production companies from going some entertainment stocks such as MCA, or have held up well. public in 1986. Ted Mayer, an analyst for simply, an overcorrection of a market that Why the disenchantment with the enter- C.J. Lawrence, said perhaps the spate of was previously overenthusiastic about the tainment industry? Several analysts for ma- initial public offerings for companies such as programers. jor institutional investors point to the pro- Imagine Film Entertainment, Aaron Spell- The activity of every stock reflects views graming industry's supply /demand outlook On the demand side, the number of independent stations, which buy most of the syn- grace dicated product, appears to have stabi- Fall from lized-some would say it has come to a TV programers underperform the market screeching halt. Not only has construction of new stations slowed but some existing buyers of programing are being removed from the market by the home shopping movement, the full extent of which has yet to be felt. The Home Shopping Network has purchased nine major-market stations, and syn- ., dicated teleshopping programing is selling ---..--: ? ti . well on across the country. 3 j `4 .t,- stations / t Some investors said that even absent the tl --- - home shopping threat, station demand for new product has peaked. One recent survey D of station management by Butterfield Com- munications for the Association of Indepen- dent Television Stations -admittedly not a neutral party -found that with regard to barter programing, "On average, the surveyed stations aired 16 hours ... last year (1985), 1.0 up 22% over 1984. But the typical station expected little to no increase in 1986, and a Closing price as of slight decrease by 1988." The study said fur- 0.9 ther that those stations that expected to use 12/4 1/8 2/5 3/5 4/2 5/7 6/4 7/1 8/6 more barter were primarily newer and smaller independents. u S&P 400 + Main studios o Other TV producers Reports have also recently surfaced that due to soft advertising demand some inde- + MCA, Pictures and Warner Communi- pendents are having trouble paying for pro- Main studios represents five stocks: Disney, Gulf VNestem, Orion represents five companies most or all of whose business is in television renegotiate cations. Other TV producers graming and are attempting to programing: Barris Industries, Fries Entertainment, King YWrld Productions, Reeves Communications and their contracts with program suppliers Robert Halmi Inc. Both indices are unweighted and adjusted for stock splits. (BROADCASTING, Oct. 20). Cutbacks in ad-

Broadcasting Dec 8 1986 07 Investing In Radio 1987 The Market - By - Market Guide to the Radio Industry Two-Volume Set Profiling all 259 ARB Markets listed by Market Rank for your comparable sales analysis

THE THE RADIO MARKET RADIO COMPETITION

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Volume 1: Volume 2: The Top 150 Markets Markets 151 to 259 YZi

Transfer Summary Section: listing station sales by price, market size, geographic region and technical facility and Cross Market Section: ranking markets by economic, demographic and competitive factors. The Best Radio Investment Research Available

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Combined Volume 1 and Volume 2 $325 Li Payment enclosed. Total Cost Li Charge my credit card VISA MasterCard Carda Expiration Date Signature Name Title Firm _ _ Phone # ( Address City State Zip Please make check payable to: Broadcasting Book Division OR Order toll -free using VISA or Mastercerd 1735 DeSales Street, N.W. (800) 638-7827 Washington, D.C. 20036 STATE OF THE ART: JOURNALISM ployes -including producers, engineers, as- focus of the year for C -SPAN, the Washing- signment editors and reporters, who, Ferring ton -based nonprofit basic cable service fi- said, feel there are opportunities in local nanced primarily by the cable television in- television, as the networks undergo cut- dustry. C -SPAN Chairman and Chief backs. Executive Officer Brian Lamb said C -SPAN is entering a "tremendously upbeat period" and Paul Sands of KGTV(TV) San Diego, an is "probably one of the very few news and ABC affiliate, thinks that in the future, local information outlets that has expanded." C- television will continue "to look very much SPAN, the 24 -hour service begun in 1979 the same as it does now." He predicted there principally to cover the House of Representa- will still be a need for "networks that have an tives, has added two million households since expertise in areas" of international news. CNN's Atlanta facilities December 1985, and now serves more than 25 "There is a strong need for national and in- newsrooms and are produced, sold and dis- million households via 2,300 cable systems. It ternational news done on a consistent basis tributed separately, they receive material expects to add 1.5 million more households by by people who watch national and interna- from the same bureaus. According to CNN the end of the year due to a carriage commit- Inc., the tional events to the exclusion of local." That spokeswoman Judy Borza, in the past year ment made by Tele- Communications with gives a different perspective and a different the Los Angeles, Washington, Rome, Tokyo largest cable MSO. C -SPAN II, its main level of understanding "that I think will be and Jerusalem bureaus moved into new of- focus on gavel -to-gavel coverage of the Sen- essential for Americans for a long time to fices, the Nairobi, Kenya, bureau was ex- ate, reaches over seven million subscribers on 286 cable systems. come," Sands said, adding that it is a role panded, and a new bureau was added in Pa- in the Senate for networks will continue to fill. nama City, Panama, where a roving Latin Cameras were allowed in and the Senate voted in However, Sands sees local stations pro- American reporter is based. CNN and CNN the first time June, viding more coverage of specific events that Headline now have about 2,000 full -time July to allow permanent coverage (BROAD- have "immediate impact" on viewers, such employes and numerous stringers, Borza CASTING, Aug. 4). America in the Courts, Dec. 2, as hurricanes or airplane crashes. He said "a said. which celebrated its first anniversary local reporter is eminently qualified to do Among the big stories of the year for the provided 165 hours of judiciary programing, those things." 24-hour news services, according to Borza, including the first coverage from the Su- from KGTV, Sands said, "quite often" sends re- were the Challenger space shuttle disaster, preme Court (a roundtable discussion reporters overseas. He thinks his station the congressional elections, the Statue of Li- the Supreme Court press room, featuring who the Dec. 17, "should be around the country and around berty birthday celebration and, as of last porters cover courts). On first live the globe if it can be." But he does not feel week, the growing scandal over the Reagan C -SPAN will produce another -a the local station should cover the interna- administration's arms sale to Iran. CNN, the call -in program and roundtable discussion room. tional story of the election of an overseas only network television news service cover- from the Supreme Court press in C -SPAN official, except for the "impact, if any, it may ing the Challenger launch live, transmitted When Congress is not session, with other have on San Diegoans or the way San Diego live coverage throughout the day of the ex- and C -SPAN II fill their air time views That's a legitimate story," plosion and, in the following weeks, cov- speeches, press conferences and awards pre- sup- Sands said. ered the NASA hearings live. It ran between sentations. The organization recently its with a Ku -band Sands said that in addition to more "out- 400 and 500 pieces on elections in the two plemented C -band truck will add a door news and recreation features," medical years following Ronald Reagan's reelection truck, Lamb said, and in January two reports and a weekly segment with a veterin- to the Presidency, including live coverage of fifth camera crew to the four -person arian, KGTV has a full -time investigative re- the Nov. 4 elections, from 6 p.m. to 5 a.m., crews now operating. rules "will only porter on the air "every couple of months." with only an hour -long taped special at 2 -3 The FCC's new must -carry which is carried by 68% Unlike the focus segments, there is no spe- a.m. CNN produced a 100 -part series of enhance" C -SPAN, said. The increase cific investigative "team" with a producer, three- minute pieces on the Statue of Liberty of the cable industry, Lamb in rates that may follow deregulation has sent researcher, anchors and reporters. KGTV between March 31 and July 4. The pieces for additional pro- aired a prime time special in October, put aired on weekdays and then were combined the cable industry looking "have been together by its investigative reporter, on the into half-hour weekend programs that aired graming, and the C -SPAN services pollution of San Diego Bay. The station every two weeks. (According to Borza, getting pretty heavy pick -up," he said. "We're plans to rebroadcast the program this month, CNN's executive vice president, Ed Turner, going into a good period." to cable followed by an hour of discussion and led the fight to lift restrictions on TV and And viewers have begun turning seg- phone -ins, Sands said. radio coverage of the Statue of Liberty cere- for news coverage, Lamb said. "Major beginning to consid- monies in New York, which were originally ments of our society are er [C -SPAN and CNN] as a part of their to be covered only by ABC [ "In Brief," June lives, and it's causing the [television] net- Cable television 16].) how According to Ed Turner, the growth in lo- work news organizations to reconsider you're really cal television coverage of national news has they cover the news," he said. "If Cable News Network and CNN Headline interested in information, you don't have to helped CNN. In April, CNN formed News - News, 24-hour basic cable services based in wait for the CBS Evening News." beam, a service that offers satellite news - a profit for Atlanta, showed $31.6 -million gathering capacity to independent and net- the first nine months of 1986, compared to a work- affiliated stations for $10,000 plus million profit for the first three quar- $10.4- usage fees (BROADCASTING, April 14). 27% increase ters of 1985, and have seen a Twelve stations now make use of the service, in prime time viewership (as rated by Niel- Borza said. CNN also signed an agreement in 1980, esti- sen) over 1985. CNN, formed to buy satellite time from GTE Spacenet for it will million subscribers by mates have 37 Newsbeam (BROADCASTING, Aug. 25). the this (a 12% increase over end of year And on July 1, CNN began scrambling its 1985), and CNN Headline News, formed in signal and that of its short-form companion 1981, estimates 22 million (a 22% increase). service, CNN Headline News. Home dish in early 1985. They first became profitable owners pay $25 a year to unscramble the The services are now available in 53 coun- feed. tries; all seven of their European broadcast o members and 47 hotel subscribers abroad were added in the past year. Television in the Senate, the America in the Although the two services have separate Courts series and Campaign '86 were the The Senate on C -SPAN II

Broadcasting Dec 8 1986 95 STATE OF THE ART: JOURNALISM national and international coverage, he said sufficient and to "generate everything within someone announces a news conference, ev- their influence on the regional level has di- our own news department, within our own eryone runs there" with microphones and minished. With the advent of Ku -band tech- resources, as much as possible." It has. like cameras, when the information of what is to nology, Johnson said, we rely less on the San Diego's KGTV and other television sta- be said can usually be found out, reported network" for coverage of such stories. tions, developed its own health team, which and broadcast before the news conference. includes a staff health reporter and four free- he said. "Why spend the time to go there and lance health professionals. Producing cover- just cover someone beind a podium and a The philosophy of NBC affiliate KSDK(TV) age internally gives the station "complete microphone giving you essentially a visual St. Louis, said Steve Antoniotti, the sta- editorial control" and enables it to decide press release? It's a ridiculous use of your tion's news director, is that "we're a local what topics to cover and when, Antoniotti resources," he said. station and we focus on local news." KSDK said. Unlike some stations that are cutting back does not try "to mimic" what the networks The health segments are part of a broader on investigative reporting. KSDK is doing are covering, because it "can't do that as endeavor to focus on a specific theme each "more and more" but is "approaching it well as a network is doing it." However, weeknight. On Mondays, KSDK covers "life slowly," the news director said. Too often. Antoniotti said, "We would only go-and styles," for example, with subsequent so- called "investigative teams" appear on we're willing to go and spend the money on themes each night on medical issues, con- the air four times a year and "too often, they national and international stories -if it has a sumer issues, entertainment and weekend look for the giant story ... the big splash, the definite link to St. Louis." sports. The mini -segments run about five big picture," like drugs in America. Anton- Because of technology and because of minutes and contain more than one story. iotti said. "And they can't do that." He said "the better people that most local operations The themes remain the same each week- his station "doesn't try to do it that way." are getting to work for them, we have the night. Rather, it has a reporter with the title of in- ability" to go after any story, national or in- The station's first news priority is break- vestigative reporter who is on the air "almost ternational, Antoniotti said. ing news, followed by pieces that it show- every day" trying to provide an exclusive But "we're still a local station, and I don't cases, such as its focus reports and feature angle to a story that other stations in the see the need to go and cover the Salt talks." reporting, Antoniotti said. Third on the list market may also be carrying. "We try and The station would depend on NBC for that, of priorities is what Antoniotti terms the focus on what's happening locally." Anton- he said, saying many local stations cover "middle mass" of stories, such as pre-ar- iotti said. those types of international stories. "They ranged meetings and news conferences. interpret this reach as saying, 'Well, we're While KSDK covers these events in its "copy Mike Ferring, going to go to Manila.' Now what stories," it avoids sending news director, KRON -TV San the heck cameras and re- Francisco, are they going to find out in Manila that their porters, Antoniotti said. also an NBC affiliate. said that while the networks may have greater "eco- own network isn't going to be able to give "The most ridiculous thing to me, and it nomic leverage" because of their larger "cir- them better ?" Antoniotti asked. seems a thing that a lot of local stations do culation" in numbers of viewers, local tele- Antoniotti said the station tries to be self- almost as a knee -jerk reaction, is when vision stations are also expanding their clout economically, especially when they "band together" into satellite newsgathering con- sortiums such as Conus Communications or the Florida News Network. If the networks want to "preserve" their roles in newsgathering. Ferring said. "they would find it to their advantage" to feed their completed stories directly to local stations instead of New York. Under Ferring's sce- nario, a local station could make its own decision as to how it incorporates a network story into its individual newscast. That may alleviate repetition of major stories often 17730th covered by both stations and networks, he ANNUAL said. COMPETITION Ferring admits the idea is "all crystal -ball stuff," but adds that "a lot of people are thinking in those terms "; he sees a trend in that direction. In the interim. Ferring suggested the networks produce an evening newscast. giving local stations the option to 1987 Gavel Awards integrate all or part of it. depending on local coverage needs. Share with us what you have done to foster greater public understanding Ferring said KRON -TV has about I O people about the law, the courts and the judicial system. on its investigative staff and that the station Deadline for the 30th Annual Gavel Awards program is February 1, is "putting a lot of emphasis on that type of 1987. coverage." It airs investigative pieces "sev- The competition is open to books, newspapers, newspaper magazine eral times a month," he said. supplements, magazines, wire services /news syndicates, radio, televi- Whereas local television news has, for the sion, films and theatre. most part, served as a training ground for Materials published, broadcast, or produced during the period of future network correspondents, in some in- January 1, 1986 through December 31, 1986 are eligible for considera- stances that process has been reversed. tion. KRON -TV, for instance. hired Sylvia Chase of For complete information and official entry forms, please contact: ABC's 20/20 last January. According to Fer- Peggy O'Carroll, Gavel Awards Competition, American Bar Association, ring, that move is "a good sign of what's in 8th Floor, 750 North Lake Shore Drive, Chicago, Illinois 60611 happening local television," that someone (312/988.6137). of Chase's "stature was willing to take the step" into local television. Ferring said he has received other calls from network em-

Broadcasting Dec 8 1986 94 STATE OF THE ART. JOURNALISM ordinary people, instead of catering to the movers and shakers in Washington and New York, they are doomed," Schomp said. The primary concern of local stations, she said, is: "What is this story going to mean to my viewers ?" KMGH -TV is also seeking a business reporter to match specialists already at both other affiliates in Denver. The realization that Denver has emerged as a major financial center has sparked increased interest in financial reporters among the stations in the market, she said. However, she added, it has been difficult for KMGH -TV to find qualified candidates who specialize in the field and who have television reporting experience. "Our competitors in the market have really forced us to become much more creative about the way we do things," she said. "Covering news conferences isn't good enough. Covering luncheon speakers isn't good enough.... We just can't steal from the newspapers. We need aggressive reporting." KMGH -TV occasionally uses entertainment values in newscasts, such as tie -ins between a movie -of-the -week about alcoholism and a follow -up report on the late news about community resources for alchoholics, she said. Schomp also sees stations cutting back on special reports during sweep periods. "We To compete more effectively, WFAA -TV has sense because it gives you added resources, don't feel it really makes any difference," initiated a new concept during the second background and remarks." she said. "They don't have much impact on half-hour of its 6 p.m. news -up against Johnson also sees the network news busi- our ratings." KMGH -TV has decided to go top -rated Wheel of Fortune. The period con- ness changing. While he cannot foresee a with special reports throughout the year rath- tains longer segments and utilizes such tech- time when networks will not be providing er than clustering them during the ratings niques as video essays by camera crews. sweeps, she said. "We're trying to break up the format" with a blend of serious, unpredictable and entertaining news, Haag said. WANTED: In sports- minded Dallas, ABC affiliate WFAA -TV has taken a new approach to sports reporting, according to news director Marty Three years ago, CBS affiliate WCCO -TV Haag. "We're moving from stand -up inter- dominated the ratings in the Minneapolis- THE BEST OF 1986 views with jocks to more investigative, in- St. Paul news race. Today, the station's Win the recognition you depth reporting," he said. As an example, he news is still in first place, but the gap be- your work in cites the station recently breaking a major tween the first- and third -place stations in deserve-enter story about a college football payola scandal the market has narrowed considerably. Gan- competition for involving players. nett's KARE -TV, the NBC affiliate that for WFAA -TV does not have an investigative years was considered an also -ran, moved THE FOURTH ESTATE team. It relies on two primary reporters who into second after the November ratings AWARD rotate special assignments, Haag said. sweeps. "It's gotten very competitive," said The station's commitment to hard news WCCO -TV news director Reid Johnson. of and sports is not unusual in the Dallas mar- The tightened ratings race is only one of THE AMERICAN LEGION ket, Haag explained. "All three [affiliates] several changes the television news business are basically very serious about their news has undergone in the market. Given annually to an individual, commitment," he said. "This is as intense a For instance, wcco -TV's eight -person in- publication or broadcaster for news market as there is in the United States. vestigative staff, which operates under the outstanding achievement in the Despite the emphasis on hard news, he station's public affairs department "so they field of journalism between Jan. said, the stations in Dallas and other top 10 don't step on toes" with the news depart- 1 and Dec. 31, 1986. markets are finding it increasingly difficult ment, has seen its budget slashed, Johnson to keep viewers tuned to their newscasts. said. The unit, which produces special re- Your work and all supporting Television audiences are "drifting away from ports about once every two months, "is not material should be mailed to: their loyalty to newscasts," Haag said. at the point of layoffs," Johnson said, adding In previous years, viewers generally stuck that he would be "surprised if there is any FOURTH ESTATE AWARD with one station for all their news, he added. significant cutback in that area." The American Legion Now, however, the lead-in and lead -out of a The market is also feeling the effects of an newscast seem to play a more important industrywide trend resulting from satellite P.O. Box 1055 role, he said. Other reasons given for the technology. During the past few years, he Indianapolis, Ind. 46206 change in viewer habits: increased competi- said stations such as wcco -Tv have been (317) 635 -8411 tion from syndicators, VCR's and cable. "networking" with stations in other markets With viewers less likely to watch one station on joint projects. "There have been a num- DEADLINE: Jan. 31, 1987 for a long period of time, he said they are not ber of major stories we covered" in collabo- likely to watch one newscast, as they have ration with other stations, Johnson said. "I Douglas W. Henley, PR Chairman done in the past. think it is healthy for the business. It makes

Broadcasting Dec 8 1986 93 STATE OF THE ART: JOURNALISM

second health and medicine series "is the out, consumer-oriented news that "relates phones are also being used by mobile listen- most popular feature on the network." figures to the listeners" is being mixed into ers to give traffic tips and, in some cases, Many network executives say "life -style" the main newscasts by many of the radio news tips to stations. reporting has been "leveling off." Hood said networks. Also in local radio, the morning news per- some "light" consumer pieces and celebrity On the technology front, there is wider sons at many AM and FM stations have been news features are beginning to sound "a little use of cellular devices among field reporters playing an increasingly important role by trite." for both local stations and networks. Cellu- interacting more with the drive -time host. In However, Mike Freedman, director of lar telephoning, according to executives, some quarters, it can be said that the morn- the UPI Radio Network, said that although provides better quality than conventional ing news anchor has assumed a status of the term "life style" seems to be phasing telephone lines and two -way radio. Cellular "personality."

The local point of view

News directors across the country competition for viewers rises as budgets are instant analysis of major financial stories. discuss their craft and how new tightened and stations look for ways to gain a Hopkins said he sees a trend emerging technology helps them gain a competitive edge. "away from consumer reporters to a person creative and competitive edge Some stations, for example, are providing who can tell viewers how to invest, spend or regular reports on specific topics, such as save money better." He predicts there will be medical or consumer issues. Other stations a significant increase in business reporting For many television stations, satellite com- have added lengthy stories to their news- on local television newscasts and less of the munications has opened the door to coverage casts, and at least one station, KRON -TV San product comparison tests that have become a of national and international events which Francisco, has added its own morning news trademark of consumer reporters. until now, fell primarily within the net- broadcast, because, as that station's news However, more stations in Boston and works' domain. Some news directors even director said: "The audience is there," the elsewhere are decreasing the number of spe- predict the sophistication of local newsgath- station is making better use of its resources cial reports appearing during sweeps weeks, ering may some day eclipse network news. and it is able to produce the program at a especially those considered to be "window But others warn that this capability may be relatively low cost. From special programs dressing," Hopkins explained. "We'd rather tempting local stations to cover national and on pet care to investigative reports on payola do in -depth reports all year long," he said. international stories, at the expense of home and sports, local stations continue to try to The race to stay ahead in the Boston news town news. meet the news needs of viewers. market, which Hopkins said is as competi- But even as the reach of local TV news tive and difficult to cover as Chicago, has operations expands, coverage within a sta- meant making other innovations. For in- tion's community is growing as well, as stance, WBZ -TV has rented a Ku -band truck, At NBC affiliate WBZ-TV Boston, news di- but will soon take delivery of its own. "It DISTINGUISHED rector Stan Hopkins said the station estab- will be a matter of making the logistics easi- lished an investigative team in the early er," Hopkins said. ABC affiliate WCVB -Tv 1970's, and management has remained corn - was the first station in the market to purchase SERVICE mitted to in -depth broadcast journalism. a satellite news vehicle, he added. AWARDS WBZ -TV has been without a full -time in- Despite the increasing use of the remote vestigative reporter for about six months, units, which are capable of transmitting pic- but Hopkins said other reporters have taken tures from long distances, Hopkins said he turns working with the unit's full -time pro- does not believe they will bring about the For 54 years, The ducer and "two or three" part-time research demise of network news. "The truth is net- Society of Professional assistants while the search goes on for a re- works simply are not going to become a Journalists, Sigma Delta Chi has pre- placement. The investigative team produces news feed service," he said. "They make sented Distinguished Service Awards an average of six or seven reports a year, he their revenues from their nightly news for outstanding contributions to the said. For nearly a decade, Hopkins said, shows. So there is not going to be one with- fields of broadcast, newspaper, and WBZ -TV operated with six or seven people on out the other." While stations in top -20 mar- magazine journalism and for research the investigations unit. But he said the sta- kets are "quite capable of covering national about journalism. The awards, tion "could not justify the expense" and and international news," he said, it would among the most prestigious in the pared it down in the early 1980's to a more "be a mistake for everyone below that to profession, are given for work during affordable level. think they can do that." the 1986 calendar year. Still, management believes it is getting a decent return on its investment. Hopkins In Denver, at CBS affiliate KMGH -TX assis- The competition is open to all jour- cited the prestige that comes with uncover- tant news director Caroline Schomp said the nalists. Entries must be accompanied ing a big story, such as WBZ -TV's expose df station is committed to investigative reports by a nomination form and a $30 an ambulance service, which lost its license and documentaries, which can generate in- handling fee. as a result of the story, and the positive effect creased ratings and recognition, both impor- of aggressive reporting on ratings. "Investi- tant factors for a news operation that is third The deadline for entries is: gative teams are a big factor in major mar- in the market. kets," said Hopkins, January 10, 1987. whose news programs The station is trying to play catch -up to its are rated number one in Boston. Larger sta- competitors on two fronts. The first is ob- tions, he said, are aware of the benefits taining Ku -band trucks. Each For descriptions of the 16 categories of the other brought about by employing and nomination forms, contact: investigative affiliates already has one, and KMGH -TV in- teams so those units would be unlikely tar- tends to get its own. The growing number of gets for elimination during budget tighten- stations purchasing remote units form- SPJ,SDX and ing. ing their own regional networks should serve 53 W. Jackson Blvd. /Suite 731 Television audiences are also seeking as a message to network news management Chicago, 60604 IL more news about their pocketbooks, leading that they must start making their newscasts (312) 922 -7424 WBZ -TV to hire a full -time money reporter more relevant to viewers, she said. "If they and a freelance economist, who can offer don't start making the news more relevant to

Broadcasting Dec 8 1986 92 STATE OF THE ART. JOURNALISM tools to make AM radio stations more "aggressive," observed Farley, is network news, especially customized reports and special reports. "We sent out a questionnaire to all of our stations and one of the things they want is PAUL customized 'one -on -one' reports," said Ron Nessen, vice president of news for Mutual Broadcasting System. "We make time for it, but we limit these reports to medium and MILLER major-market stations," Nessen said, noting WASHINGTON REPORTING that currently about "two dozen" affiliates have a regular interest in interviewing Mutu- FELLOWSHIPS al correspondents. Benson said ABC created an affiliate services position in the news division, headed Applications by Rod Sierra, primarily to address this trend. For the summit in Iceland in Septem- being ber, 47 ABC radio affiliates took part in interviews with ABC News correspondents, said Benson. accepted. For at least one major radio group operator, live customized reports have become a The Paul Miller Washington Reporting Fellowships program welcome addition. Warren Maurer, vice is designed to help Washington-based print and broadcast president of AM stations for Group W Ra- bureau chiefs and staffers do a better job of developing locally dio, said the practice makes stations sound oriented news stories in the nation's capital. like they "have more resources and access to a bigger news operation." Beginning in Spring 1987,12 fellows will spend two days be- The "one -on -one" correspondence a month for 12 months meeting with experienced Washington tween station and network was used on election night primarily by ABC, NBC and journalists, visiting the places where local news originates, CBS -the last using it for the first time. "We learning how to obtain information, and getting to know tested the waters and we were amazed at the prominent newsmakers and behind -the -scenes news sources. enthusiasm of the stations," Dembo said. But unlike ABC, NBC and Mutual, which Eligibility The fellowships are designed primarily for use customized station reports for other journalists currently or about to be assigned to Washington jor news events, Dembo said he doesn't see by any regional or national newspaper, wire service, or radio the expansion of this practice for CBS next year. But for election coverage, Dembo said or television station maintaining a bureau in Washington. CBS Radio is planning to "enlarge" the con- Applicants' employers must endorse applications and affirm cept for the 1988 presidential contest. recipients will be permitted to attend all sessions. In other areas, some networks have continued to broaden their business and finan- Selection Fellowships will be awarded based on applicants' cial reporting during the past year. NBC's potential to provide superior coverage of locally oriented news Farley said that, as of last spring, the closing in Washington for readers and audiences across the country. 60 seconds of NBC Radio Network's five - and -a -half minute hourly newscast, running Schedule Applications are due January 15, 1987 and recipients from 8 a.m. to 10 p.m. NYT, is dedicated to will be announced in February 1987. Classes start in April 1987. business /financial reporting that is translated into "pocketbook" terms. Stations have the Location Many of the sessions will be held at the National option of airing the closing 60 seconds as a Press Club in the National Press Building at 14th and F Streets, Farley. separate report later in the day, said will on Capitol Hill. There are also more stations airing the Mon- N.W. Others take place ey Memo series on The Source, NBC's Faculty The associates who will teach the sessions include young -adult network, he said. experienced Washington reporters, analysts and other Dembo also said there is more business news on CBS Radio's news and actuality Washington -based experts. feeds due to the production of a daily (Mon- Fees The fellowships are tuition -free. Meals, and when day through Friday) 30- minute broadcast for American Public Radio, called Business Up- applicable, transportation and lodging will be provided. date. "Some of the [financial and business) Affiliation The fellowships are an operating program of is put news that was not used on the program in with on the feeds," said Dembo. the Gannett Foundation of Rochester, N.Y., cooperation Another trend in news programing is an the National Press Foundation, and using the facilities of the increasing interest on the part of stations and National Press Club. their listeners in health and science reports. For example, NBC Radio Network this year Additional information and application forms are available from: added a one -minute feature called Health & Science Field, anchored by NBC Radio Net- Paul Miller Washington Reporting Fellowships work reporter Roger Field. Jim Hood, depu- PO. Box 12310, Arlington, VA 22209, Phone: (703) 284 -6727 ty director of Associated Press Network News, said AP's survey reveals that its 90- second health and medicine series "is the

Broadcas'ing D 8 1986 91 STATE OF THE ART: JOURNALISM

tbund out very often. and that's a very great comfort. wall news coverage 24 hours a day that is useful for a very. very Is this administration much different than past administrations? small minority. but when you bring in the highly paid and highly skilled people of our own organization. then I worry that the quality Grossman: 1 don't really think so. Its very hard to generalize. but and the purpose may somehow be diluted when dissolved into 24- when you go back. whether it's Carter or Nixon or Ford or Lyndon hour days. Johnson. there were plenty of things that were hidden or were given I haven't had this job long enough to give it enough thought. but - out that weren't totally truthful. and that will be true in the next coming from my background as a producer and executive produc- administration. As I say. you tend in the beginning to be much more er -the thought of presiding over coverage with a small "c" de- open. and toward the end to close ranks, and that's a historical trend. presses me too much. Stringer: Everybody's love affair with the press turns out to be a brief Grossman: Howard makes a very important point. These are differ- romance. ent lines of work. and I think that is insufficiently understood. A 24- Before we lose the opportunity to get one other subject on the record, hour rotating continuous coverage service is very different from I would like to ask you about the radio side of your news divisions and producing programs. which is what we do. We have a coverage arm how things are going there. to support the programs. but we are producing news programs. and Grus.s mrrn: Radio is a very important element with us. and the radio producing a 24-hour service is not at all the same thing. Either network news effort is a significant one although we are handicapped economically or attitudinally or in format or anything else. by our lack of outlets in major cities compared to. let's say. CBS with Is the idea of an hour -long evening news program dead on the net- its all -news radio. As you know. our radio stations are about to be works? spun off by virtue of the divestiture requirements. If it should work as the plan is no so that we will end up having outlets in major Grossman: I've taken a position that puts me at odds even with the cities that are all news. I think it can be a great strength for NBC people inside my own shop. Ironically, I was responsible for putting news. the hour news on public television. I think in the network environ- But radio's a very important news medium. ment with the glut of news programing offered in the evening. local plus national, that I see no real opportunity or need or ability to Against the same test of 10 years out. what do you expect to occur attract an audience for a network hour news. And there are much during that interval regarding network radio news? more interesting opportunities elsewhere in the schedule to put on ( ;,"...won: There's no in question my mind that we'll still be on with news and information programing, so I don't see any chance of it news. and the networks again would contribute the national and happening with us in the foreseeable future. international portions and coverage for that. But when you look back Stringer: Well. it's hard to be optimistic about the one -hour news. 10 years. you don't see many changes. and when you look ahead I O Again, is it impractical? It's such a great challenge and it's such a years I don't see many changes either. There are evolutionary great opportunity that the back of my mind can't walk away changes and trends that change. but the product is not that radically -in -I from it. I don't think the I different. affiliates think it's likely to happen: don't think they want it to happen. I used to dream that maybe there was Stringer: I have some intermediate relationship with a half -hour of our news fol- and I'm always accused forgetting it and of taking it for granted. and lowed by a half -hour shared, but 1 don't think that's very practical I keep referring to CBS as television. but CBS Radio is growing. The either. business reporting is growing in various areas. and Joe Dembo. our But in terms of filling an hour every night. it would be a wonderful leader on the radio side. has expanded a number of departments. All - opportunity because. for one thing, we have the talent and the corre- news radio continues to do well in the marketplace. spondents and the producers and worldwide operation. It really cries What about cable? Has NBC shelved its ambitions in that area? out -economically as well as creatively-to use that operation for something more than 211/2 minutes. In some ways. I think -given Grossman: No. As you know. we had very serious discussions with the technology, the satellites. the graphics, the correspondents, the CNN and Ted Turner. I still believe it would be very useful for us to producers. the bureaus -we are pouring all this new wine into an old have the cable outlet and I think it would help amortize the enormous bottle. As producer of the broadcast I used to feel a sense of real costs of newsgathering. I think that we could add a lot of sophistica- frustration about all the condensing that was required in order to tion and a great deal of quality to it. But there is nothing going on at cram the world's news and domestic news into the little narrow neck this point. Yet there are many explorations going on at NBC and at of that bottle. some point I think we'll very much want to be in that medium - I think Larry's right in his prognostication. but part of nie says: domestically. internationally. whatever. "Gosh, would that give us a raison d'etre and help us generate an Stringer: I think everyone looks at cable with enthusiasm. But I'm enormous -not necessarily audience, but an enormous public inter- more skeptical about the future of another cable news channel or est." It's such an exciting challenge that I can't walk away from it. even our getting into it. There is a point at which you get into wall -to- and no one says that we're not allowed to dream.

News gaining in importance on radio

Stations go for breaking coverage "Thus is a much healthier appetite anon Bob Benson. % ice president. ABC Radio of news events; business, financial stations for special news events coverage in News, which encompasses six full -service consumer tips also hot topics the last 12 to 15 months." said Joseph radio networks. He noted that the current use Dembo, vice president. CBS Radio News. of multiple -channel. simultaneous satellite Local radio stations are interfacing more which includes the CBS Radio Network and transmissions has enabled networks to pro- with network radio news operations now the youth -oriented RadioRadio network. vide a wider range of information to sta- than any time in the past, according to net- Indeed. a just -completed programing sur- tions. especially for breaking stories. work news executives. They say more sta- vey of Associated Press Network News af- And when it comes to major news stories. tions want immediate breaking coverage of filiates (results are based on 410 responding some stations have been seeking a more per- major news events and. for some medium stations) shows that 73% of them usually sonal approach from their respective net- and major market -size outlets, "one-on-one" carry live special coverage of breaking sto- work. "Stations want customized reports. interviews with network correspondents to, ries. "Stations of all formats are much more They want network correspondents live on in the words of one radio executive. "bring willing to break out of their format today for the air with them." said Jim Farley, vice the story home." major news events than five years ago." said president, NBC Radio News. One of the

Broadcasting Dec 8 1986 00

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Jackie Stallone offers some hard- hitting facts about her tough and not so tough son, Sylvester. STATE OF THE ART: JOURNALISM some very competent syndicated news services out there as well as chilling effect on your approach to issues of that sort? -rate service. regional services providing first Stringer: I don't think so. I really don't think so. I think 60 Minutes is Grossman: Well, all that helps to enrich the mix. But when the chips as aggressive as ever. It's just taken on Audi, as it's taken on many are down and the President is on talking about an Iranian debacle, or public institutions and government. The issues of Westmoreland you have a major incident, or, indeed, a national political convention were so complicated, and increasingly complicated because they or a Super Tuesday in the southern primaries, while the local stations went into a trial. Much fuss has been made about what happened in are getting much better and should be encouraged to get better at the trial, and some of the conclusions about what happened before providing coverage of specific interest in their communities, focus- that jury are very subjective, but the fact is that once you take press ing on agriculture or on specific candidates -the overall national matters before lawyers who are adversarial by nature, training and picture is still coming first and foremost and will continue to do so, it circumstance, I think it makes it very hard to assess the subject that seems to me, from the national and international news organizations. began the trial in the first place. It confuses everybody. chilling effect, I suppose. I don't suppose anyone Stringer: One affiliate manager friend of mine said that when he was And that has a would ever go into a trial with enthusiasm, but at the same time, we in the business of ordering Ku -band trucks and all the technology Beyond that, I think that if there's that went with them, he realized he wasn't really covering city hall have to learn to take criticism. learned out that case it's to try and keep it out of very well. And he said there's not much point in having a truck that anything we've of the And try and lessen the criticism. you can drive 100 miles when there's no story at the other end, when courts. right on your own doorstep there's corruption at city hall or whatever. To pursue just a bit further on that, the fairness doctrine is at issue in So I think it's like all new technology. They're toys that you get very the Westmoreland case. Are you concerned that the fairness doctrine excited about in the early days. Just like the graphics technology that is still on the books? Do you think you can live comfortably with the we got so excited about, but we're all paring down now. fairness doctrine, or do you think a major effort ought to be mounted They're all tools, but it's journalism that we're in the business for, to repeal it? and the public ultimately recognizes that. I believe that a local news Stringer: I feel we can live with it. I don't hear any of our producers broadcast will be better if its skills are focused, right in its immediate and correspondents saying: "I'm not going to do X because of the area. That's where its people are, that's where its background is, Westmoreland trial." And the price of libel has driven some of the that's where its understanding of what's going on is. In the national insurance rates up, I'm told, but again, we haven't had any major or international news arena I think it's more inclined to leave the discussions about that. I mean, we're in the business of doing jour- driving to us. nalism as fairly and accurately as we can. It's not a science. Larry, do you feel that way? What about the state of the First Amendment as you see it? And I'm Grossman: I don't like either the fairness doctrine or the equal time really inviting you to speak your views on a number of aspects of that, decisions. I think inhibiting debate and discussion on the including the regulatory relationships with the executive branch, the they end up problem of disinformation, things of that sort. How goes it in that air, and limiting them, but the reality is that we're not going to get rid general area? of either one of them, and we will learn to live under those restrictions, which are not, I think, useful restrictions. They're not even Grossman: I tend to be much less alarmist than most of my col- constitutional restrictions, by the way. Those are being challenged leagues on that issue. I think the state of the First Amendment in this now. country is actually pretty good. It's not that it's not vulnerable, and How extensive has the current administration's effort or campaign in it's not that when people care intensely about something and we disinformation been, and has it affected your effort in covering this report nasty things that they don't get really angry at us. That's been administration? difficult, when you have a very popular President, to show any Stringer: Everyone's on their guard now, and the administration critical coverage. stands rebuked in public and if they proceed it's unlikely to have an But the fact of the matter is that when the story has to get out, it awful lot of effect. I mean, nobody says that reporting ought to be gets out -whether it's this recent debacle or whether it's the Wall made easy. Digging stories out is a difficult process. I don't feel any Street Boesky issue. And without sounding too Pollyanna about it, chilling effect there either. It was uncovered, it was documented, it we have to appreciate that this country is unique in that regard. There was discussed and there's no perfect world. The administration isn't is no other country in the world, including Great Britain with the going to spill its guts out daily, and shouldn't, and they will have vaunted BBC with its government problems that are enormous now, secrets, and some of them should be kept, and we'll attempt to find that has the freedom or the openness that we do. them out. We proceed with our right to know, but it's a tension Now, what happens is that governments, and those in the institu- between the two and a struggle and we clash a lot, and we're tions, try to cover up their mistakes, and it's our job to root it out, or supposed to. That's our role. root them out. And in the beginning there's a lot more friendliness in Grossman: I think Howard put it very well. The one concern that I the as an administration tries to woo the press, than administration, think all of us would have is when so- called disinformation is issued the end of a term. It's a historic condition; they become toward as a matter of calculated public policy. But the fact of the matter is, as enemies because more and more mistakes come out, whether you I suggested before, it is in the nature of the human animal and the look at New York with Governor Cuomo or whether you look at the nature of an institution to try to hide its mistakes. And it's our effort Washington So one always has to be on guard current administration. to try to dig them out. and one has to be determined to preserve it, but I think we happen to be operating in a fortunate environment in that regard. There have to be questions about how early on in this administration that sort of tactic started. Stringer: It's hard to argue with that. You remember the Vietnam days with LBJ phoning up the network bosses and berating them and Grossman: Well, again, I think the problem is more the articulation calling up the news presidents and berating them, and news presi- of it as a policy rather than the actions. Everybody tries to put the dents trundling down to testify in assorted congressional hearings. best face on what he or she is doing, and the best interpretation of the There's tension, but there ought to be a tension. It's a healthy ten- policy -the so-called spin doctors. I don't mean to sound too casual is to go find out sion. But I don't think there's the kind of pressure that warrants fear about all of this, but I think the job of the journalist and major concern. what the heck is really going on. And you get concerned about so- called disinformation, as I say, when it's a matter of articulated One of the more conspicuous recent examples of tension between national policy because that has a cynical, deceiving quality about it. the public figures and the media was the Westmoreland situation, Disinformation is a polite word for lying, and we shouldn't be doing which is now the subject of several books. Is the aftermath of that a that in our society in a democracy. When it's done, it seems to be

Broadcasting Dec 8 1986 87 STATE OF THE ART: JOURNALISM

to us that the other two networks did not do election coverage proposed an hour of local news a night. At that point, it was thought because it is clear that the election coverage does not attract a to be a bankrupting institution. majority audience. However, the size of our audience in that period That has changed radically. So from 1968 or 1970 until 1980, you is justifiable because you can't base all your judgments on the size of had this enormous expansion in local news, as stations realized (a) it the audience. Occasionally you have to favor your minority and go was a good moneymaker, (b) it was important for the community and with the public interest, and we felt we did that. (c) it was relatively inexpensive programing. And that was the sec- The volume of letters from the kind of people that we got them ond era. from and the kind of affiliates that responded obviously means that in And now you're getting a kind of intellectualizing saying: "Maybe terms of our impact on the society that watched it, it was great. I that expansion is going to eliminate networks." What I think is mean, we obviously attracted a lot of viewers, we actually beat the happening now is the third era of a very healthy balance and partner- NBC prime time lineup in Washington, which is where the opinion - ship between the two. In fact, you are seeing a consolidation of local makers are, and for that kind of audience what we did was worth news. The resources are going into the quality of the product, not doing. I think it was well worth one network doing it, and I'm into additional time, and now there's an era of expansion of network thrilled that we were able to do it. It was an opportunity for news news. So while you are having changing relationships, and these divisions to do what they do best, which is cover a breaking story in institutions evolve, they never disappear or make dramatic changes great detail and in great depth, and affiliates played an important role overnight. in their inserts and so forth. I think you're in for a very healthy period of combined strong local But as a group, in retrospect. even they seem to have enjoyed the news and strong network news as we each define our different roles. experience. By the end of the night, from 10:30 to 1 I , we were We covering national and international events, they covering local actually winning the ratings across the nation because of the public- events. ity we generated ahead of it, saying that we were the network to But that's the old role, isn't it? watch for those people who wanted to watch election results. If we can garner that much public relations and publicity and, more impor- Grossman: Well, it's the old role that was never really carried out tant, serve the public interest in such depth, then I think it will be very well. In the beginning, you had an oversaturation on one side worth doing again. I know our leadership was thrilled by the out- with no local news. In the middle you had a rising local news with come. If you get told hundreds and hundreds of times that, "We're very little tradition in journalistic background. And now you're proud of you because you did it." then perhaps you'll do it again. seeing a considerable improvement and a much better balance, and I think that's much healthier for the viewer. Would you consider a suggestion that the networks rotate such things? Stringer: In fact, there's a major turning point that both those writers missed, because if you see what WABC -TV is doing in New York and Stringer: No, I'd rather play Russian roulette. some other stations have been doing, how this has been the first year Grossman: I agree. I think it's very healthy when we compete. They in recent memory when major markets have slowed the growth of did it on election night; we did it following the President's press local news and pulled back. You're seeing the same thing in L.A. conference [Nov. 191 and following the President's speech ¡Nov 131. and you've seen the same thing in Chicago. So the high -water mark I think it's much better if each of us makes up his own mind based on in terms of volume of time, for want of a better phrase, seems to have his own journalistic judgment, and that's the best way to have the passed. public served. Are you dismissing the influence of satellite technology and what it There was another reference to affiliates in your remarks on election can do to enlarge a station's reach. and not only technology, but coverage. Is it possible that in this 10 -year frame that were talking apparently the ambitions of a number of stations to do national cover- about the tail will come to wag the dog in the network -affiliate news age beyond their signal areas?

Grosszrrarr: Here again 1 think we're seeing a lot of foolishness and, at the same time, some interesting experimentation. When you have the tools, the technologies, to suddenly go out of your market to cover something, there's an enormous inclination to do that, just as at the time helicopters were invented everybody wanted a helicopter for his news department, many of which don't really need helicopters and never did. What you will see as everybody gets more mature and experienced, and you are already seeing it, is a much more discriminating use of that capacity, so that if there is a local story in a national context -a group from Boston caught in the Mexican earthquake. the group from Minneapolis in Colombia during the time of the volcano, following the local delegation at a political convention - then the local station will follow those and the network will facilitate its doing so. elationship and that the stations will go first and the networks will But the notion that each of our 200 local stations will by itself ust fill in with some sort of electronic news service, as Ernest Leiser has said? cover the world, and the thought that Mrs. Aquino or Hosni Mubarak will give interviews to 200 times three local stations as opposed to a Grrr.,xrrnrn: No. I think there's been a lot of foolishness and lack of Brokaw or a Rather or a Jennings-or a Manila or Cairo correspon- common sense in all of that discussion. dent-is just a ludicrous notion. It defies common sense. Stringer: I'll drink to that. Stringer: And even if you didn't believe in common sense, there's Grossman: I think Ernie is guilty of that. And I think Bud Benjamin's one reason and one reason alone it won't work: It's just too expen- piece, which was more complicated than was reported, was guilty of sive. And if you're seeing stations now pulling back to doing game some of that. Let me go back to a little history. If you look at a brief shows, some of those reasons are clearly financial. And that's some- history of television news, it was at first a total domination by the thing that will trickle down to the local stations as well. I think it's an networks until around 1970. There was no local news to speak of. As overrated series of arguments. I you know, organized a group to file for an independent local I'd certainly agree with you on the international front. However, I get television station in New York right after the riots of 1968, and the the impression that you're not willing to concede an inch of territory first issue against us was the unreality of our application because we on the national level too, and I wonder if that's realistic in light of

Broadcasting Dec 8 1986 86

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over which we have no control. we would be asked to keep our costs down or flat or in keeping with But in terms of quality, I think we're doing as well as can be inflation. It isn't the same golden goose environment that it was expected and I'm kind of proud of the way the evening news broad- seven or eight years ago when inflation was 7% or 8% or 9% or 10%. casts are now -all three of them. That is to say, first -rate. They've But, beyond that the commitment of the acting CEO [Laurence been up and down in some years but I think all three are first -rate Tisch] to news is brilliantly documented, I might add, in your own now. And at a time when the media are under much criticism. interview in BROADCASTING, and I don't see any evidence that that's Graham Greene once said that the media" is another word for bad going to subside. For instance, take the coverage on election night, journalism, so that we hear the same cries about what we're doing which set the network back a few million. There never really was and how we're doing it. But the fact of the matter is that when you much of an argument as to whether we would do that, and certainly look at it, we still have the best half -hour news broadcasts anywhere the resultant publicity has pleased him greatly. There is still an in the world. I grew up watching the BBC and there's no contest element of the unknown because we are connected and tied to the between us. So while we can do better, I think our understanding of network as a whole and the fortunes of the network are tied to us, so how to present views on television and our coverage is pretty good. we'll see how it goes. But for the short term, we're keeping pace You touched on not yet attaining universal appeal. Do you think that's with inflation and we're glad to do that. really possible? Grossman: We expect to have the budget we need to do the job that Grossman: It depends on how you define universal appeal. It's pretty has to be done. We have been operating -because NBC has come awesome when you see the size of audience that we have at this out of some very dark days financially -in a much leaner environ- point. And different audiences for different broadcasts, whether it's ment than traditionally. I think our manpower load or person -power the Today Show or Sunrise or Nightly News. But all of us have load is still less than CBS's, as is our overall expenditure, but it's ambitions of reaching 100% of the viewing population. very hard to make comparisons because they have different program loads than we do. But, by and large, I think we're all pretty much in We've talked a little about the big stories, as were Watergate or Viet- the same ballpark and, as I say, I have no reason to believe that we nam. Someone suggested that today's big story is American busi- will not have the resources we ness. Do you agree? need to do the job effectively. Stringer: And perhaps the challenge we talked about earlier is also Stringer: Always. I think you're on the edge of the big story. I mean, true. If we become more competitive and we are more successful I think the economy is the big story. It's not just American business. if in prime time -success sometimes has a heavy price -then I think although that's an aspect of it. Or Wall Street, which is really only a our budgets will fall into line. But newsgathering is very expensive. narrow part of the American economy. The story that will unfold It is equally true that for all journalists there are only 24 hours in a over the next years in terms of looking at a crystal ball will be: What day. You can sometimes derive great benefit from flooding a story happens to this society facing a colossal deficit and a huge balance of with 20 reporters as opposed to IO reporters, but we have to be trade gap and how this whole economic structure reacts when the realistic without doing damage to any of our newsgathering and mirrors vanish. And that may well be a big story. Whether it moves journalism. And to that extent, I think we've all been fairly success- towards recession or high inflation, either way there is a kind of lull - ful. before- the -storm feeling in America right now. And storms are good for journalists. It is a new reality. It's not a reality that we can escape, just as the steelworkers can't escape the realities of what's happening to the Grossman: It's always a big story. I mean it's a big story because the steel industry or the motor car industry. So we're feeling that for the economy and unemployment and the amount of money people earn first time. But I think we've been pretty well sheltered from the and the relations -like financial and economic and agricultural rela- tougher blows by our own management, so far. tions- around the world are a continuing story. There's been tremen- You referred to your election night coverage, in which CBS went dous growth in television in the way we are able to tell that story- essentially to a full court press version and NBC and ABC opted for through the new graphics devices, by developing very strong eco- abbreviated versions. I invite you both to reflect in hindsight on that nomic beats, which all of us have done with the Mike Jensens and the experience and say whether either of you would change what you did Irving R. Levines the world of so that you get specialists and experts or how you feel about how the others did. as opposed to total generalists. Grossman: We made an editorial decision because it was a bi -elec- Speaking of economics, how has the change in managements of all tion year, because it became apparent that in those states where you three network companies in the last year and a half affected the news product? had very strong interest in local campaigns the local stations would do a much better job -and should do a much better job -than we Grossman: I don't think were in any position accurately or intelli- would on a national basis so that our coverage would end up largely gently to answer that question until we have more experience. Clear- feeding areas where there were no specific elections in which there ly, news is a very expensive undertaking. We spend a lot of money on was a great deal of interest. news. On the other hand, there are those who believe, as 1 do, that it I would say that we went in the right direction, and my prediction is essential to differentiate the network from anything else. It's one of would be-and we won't know this until 1990, because 1988 will be the great services we provide. People know that whenever anything a very different set of circumstances -that all of us will be a lot more happens, no matter where it happens, if it's important they'll find it in that mode. Although I think -on reflection that we probably on NBC or CBS or ABC. should not have cut back quite as far as we did. We might have been What the effect of the new ownership on NBC News-that's the better off starting at 9 o'clock so we wouldn't have had quite the only one 1 can speak on -will be, is, as I say, very hard to say. All we compression, although we kept on through late at night. do know is that we have had very strong representations by John What also is becoming clear, at least to me, is that we have to work Welch and others of General Electric that they're very proud of what a lot harder with our affiliates to figure out how to carve up the night is done here and they will not interfere with it and they recognize the so that they can perform their duties, which they're doing increasing- enormous dangers and the great responsibility that they have in ly well and effectively in covering local elections and regional elec- maintaining the position that we have had. tions, and have the time that they need to do it; we could come in Stringer: Well, you've already seen some impact, the historical with the national picture. I think the traditional alignments as we impact over the last two years of CBS defending itself against Turner have broken them out, five- minute inserts and so on, don't work, and I and other takeover attempts. And we've been through a severe cost - think we'll have to revisit the character of the schedule so that the cutting phase, twice. We laid off people two years ago and we laid off two of us -that is, the local affiliates and the network -can work people this year. We've laid off close to 200 people out of some together more effectively. 1,500. So that we feel we've already been through it. Now, it's clear Stringer: Obviously, I will defend mine as enthusiastically and as that if the network's economy doesn't improve, I would imagine that spiritedly as Larry defends their decision. It was, of course, helpful

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The Gannett Center for Media Studies, an institute for the advanced study of mass communication and technological change, invites applications for its 1986 -87 fellowships. Fellowships are given to people from the news media or higher education who examine major issues and problems facing the mass media and society, with special attention to freedom of expression, media economics, new communication technology, professionalism, minorities and women, and the education and training of journalists. 7Lnms offellowship: Fellows will be in residence at Columbia University for three to 12 months. Stipend based on present salary. Office space, clerical and research assistance and other benefits will be provided. Fellowships

We're Types offellowships: Fellowships are awarded to persons at three levels of attainment-senior fellow- looking for ships for mature individuals with substantial national creative reputations, fellowships for accomplished persons at men and midcareer, and research fellowships for those with 5 -8 years of experience. women Application procedure: Applicants should submit Who care about a letter of application, a brief summary of their the news media project, a resume, references, and publications or work samples. Applications are due February 1, 1987; appointments announced in April. Selection criteria: Fellowships will be awarded on the basis of (a) the significance and the quality of the project, (b) the applicant's ability to carry out the work, and (c) relevance of the project to the resources of the Center and its New York location. Requirements for fellows: Fellows must be in full - time residence and not engage in outside employment or consulting. Participation in weekly seminars and dissemination of fellowship projects is required.

Residential Fellowship Program Apply to: Residential Fellowship Program Gannett Center Gannett Center for Media Studies for Media Studies Columbia University Broadway A Gannett Foundation 2950 Program at New York, NY 10027 Columbia University (212) 280-8392 STATE OF THE ART JOURNALISM entertaining hour. You can turn it into an interesting and informative There was some concern that we were straying into something called hour. But to stay in business, what we've learned in the past five or soft news, as opposed to hard news. And for a while, a lot of people six years is that you've got to keep thinking of new ways to do were worried about that. But I think it's really a question of defini- things, keep using the medium to its fullest advantage. It can surprise tion. you sometimes. The headline service of the old news broadcasts really did occur in Ratings have been the concern of everybody who's ever done a an information -free society. I mean, there wasn't very much of it, movie, written a book or published a newspaper, but you have to and now there is lots of local news programing and you do have a keep them in their proper perspective. great sense of the news stories of the day, unlike the '60s and '70s You've heard the phrase, "a two -and -a -half network economy," corn- where Vietnam and Watergate dominated. There was a major big ing back into vogue. Is that true of the news economy? And when you story that seemed to be running indefinitely, and even today all three talked, Larry, about competing in various parts of the day, I wonder if network news broadcasts, when there is a big story, run hard on it and there's enough audience out there to sustain that kind of competi- push the contextual background stories out. tion. I think of the early morning period, where NBC is pulling away At the same time, the news stories of the moment are a little from the competition, and wonder if that's not a function of perhaps stranger. They run in a much more incremental fashion. The budget there not being enough audience for that kind of programing at that is a continuing story. The Middle East is a continuing story. Central hour? America is a continuing story. And because our audiences don't Grossman: Quite the contrary. What's happened at that hour of the routinely watch five nights a week, you really have no choice but to day is a very dramatic increase in homes using television and homes step back from the news at some stage and give it background and tuning to the networks, and the Today Show is up something like give it context, because television works in a strange way. 36% in the last two years, and Sunrise, which precedes Today, is up Many used to say that the CBS Evening News or any of the news some 50% in audience. So what you're seeing is an enormous in- programs were broadcasts of record. I always used to think that was crease. Competitively, we happen to be doing very well, and now the wrong phrase -you might as well hand out the transcript. with David Hartman leaving Good Morning, America, and CBS You don't take your news the same way from a broadcast as you do starting a whole new program, which is traditionally excruciatingly from a newspaper, in which you go back to the beginning of a difficult to get off the mark, we have very high ambitions for Today. column, you reread it, you ignore something. With a broadcast, The fact is that Sunrise-which is on at 6 and 6:30 -now is you're taking it straight with your ears and your eyes and all your getting a 3 rating, which is what the CBS Morning News opposite senses, so that to develop a story incrementally the way budget Today had been getting, so it's a very commercially viable enter- stories proceed is to leave the audience somewhat puzzled. prise. Given the amount of information elsewhere, you can afford not to We see 81 of our stations now going for news at noon, and doing do the latest budget episode on the Hill but to wait two days and have very well with it and helping their whole news picture. So that says: somebody tie it all together so at least your audience understands "Wait a minute, there is an opportunity in the course of the day to do what's going on. I think we have a better feeling for how television news as well." It's a very healthy situation. Not just fringe very works. Not so much technically, but in terms of the way your audi- late at night, but I think there's an opportunity to do a whole diversi- ence can intake information. ty, a whole range of offerings. About the quality of network television news today: Do you think it's a Is there evidence that news programing can do a better job of increas- lot better than you're given credit for, or, conversely, what might be ing sets in use than entertainment programing? done to make it better? Larry? Grossman: I wouldn't pit it against entertainment. I think a lot Grossman: None of us does a job that satisfies any of us, certainly. depends on the circumstance, the competition and the time of day. A But I think network television news does a very good job. Certainly, very good case history might be Saturday morning, where all three it's a very serious enterprise with people who care a lot about what networks are now programing for little kids. The share of that market they're doing and with a good deal of experience at it. That doesn't is declining altogether; the income from that market is declining mean you want to sound self-satisfied or a little Pollyanna about it. because of barter and so on. At some point, will one of us break out and go into news? We do not do nearly well enough in following up stories, still. We drop things and go on to the next much too readily. We do not come Saturday morning happens to be when Ted Turner and CNN get back to them until they explode again. And again, we are seeking their biggest audience, because we are totally opposite from that continually to provide more insight, more depth, more history, more scene. So there is an opportunity there. At least I think there's an context, more perspective, all of those good words, and at the same opportunity for us there, even though we're number one now with time provide interesting material to those who already know a lot. children. You asked what's going to happen 10 years from now, and I In terms of the evening news, our audiences, while very substan- would say that at least one of us will be in that time period. tial -God knows we've increased enormously in the last two You talked about the network news service evolving into a service years -are still limited to older people. They "skew old," as they say dealing with perspective and continuity, and away from headlines. Is in advertising terms. We are failing to reach young people as well as there a concern that you might be getting away from your mandate as we should. We have a long way to go to make improvements and to a news service in the purest sense, and evolving into sort of a public be more universal in our field. affairs service? But, by and large, it's a very serious and dedicated and very Grossman: Not really. If you have an hour or two hours preceding expensive effort. your news where you get the headlines, as our affiliates get much Stringer: People who believe there's a decline in news audiences better at what they do, it's silly just to repeat that. The mandate of a should be advised there was a growth of 4% over the year before, and network news division has expanded rather It substantially. used to the year before that was a growth of 4% over the year before that, be that our job was just to put on programs. we Now are providing after three straight years of combined ratings decline. But you also services. We are an affiliate news providing service. We're providing have to remember the nature of the times. This is a "You've never a Skycom service that facilitates delivery of and headlines of stories had it so good" year in terms of public events. The President has of local interest from the nation and throughout the world. So, no, managed to put a smiling face on almost everything that's happened. we're not abandoning news mandate. our We're just evolving into There's just now getting to be a strong story the networks can all grab something different. and get their teeth into. It's quite noticeable that the minute there is a Stringer: I echo that. I produced the CBS Evening News in 1982 and strong story, a big story, that the audience comes back to the network. 1983, and at the time was quoted quite widely talking about context It may be that the audience is now so deluged with information that it and background for the same reasons of which Larry's just spoken. takes a big story to get them interested again. I think that's something

Broadcasting Dec 8 1986

Group W Productions is happy to announce the birth of

the new daytime talk- entertainment hour for Fall '87 delivery.

It's our baby, and we couldn't be more pleased. GROUP w PRODUCTIONS A WESTINGHOUSE BROADCASTING COMPANY 3801 BARHAM BOULEVARD. LOS ANGELES. CA 90068 12131 850 -3800 IIl a5SOC1atiol ltll Charles Colarusso Productions

I486140111 P YRIII)I 1 111),