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The Fifth Estate R A D I O T E L E V I S I O N C A B L E S A T E L L I T E Broadcasting Apr 13 Start "Feeling Great!" about a special opportunity to buy KSTP -TV. Because for seven weeks, begin- ning April 27, Twin Cities Live, Good Company and Eyewitness News will have more viewers tuning in, and finding out how to live healthier, sexier and smarter lives. Find out how you can reach this "Feeling Great!" audience. KSTP -TV For advertising rates and information, The seven week celebration of living! call (612) 642-4340. l0115 CS s1l CG'.S lAv r;Itw N lnZ !i2 vbÇ 7.1-00 - m LS/D?C )JA 47"47C0 1C1L5 The high TV movie p acka g e offered Exploitable, action -packed stor to set your Movies your viewers want -211J ±i JJ`I f# qz \P 4 ?q q \A\ 4P 0 Q Il 4) FRIES DISTRIB a subsidiary of 6922 Hollywood Boulevard, Los Angeles, CA 90028 (213) 466 -2266 ©1987 Fries Distribution Company. All Rights Reserved. est rated in syndication -198/32* ies and highly promotable stars ratings on fire. to see again ...and again. _rf) J aJ\L 2 J J J pJ,.\. oOQJE. ,o0 `SppS 0 P C.Z 4. \. r: _ ';.P,.1 :{ " irFP'A. 1TION COMPANY ies Entertainment Inc. elex: 3781675FDC Fax: (213) 466 -9407 NEW YORK CHICAGO ATLANTA 'Source: NTI SELLING THE TO NATIONAL UNW RED NETWORKS Our unwired networks -Blair Radio Net- work and Supernet- captured more than 40°/u of ALL "unwired" dollars in '86. * NEW BUSINESS DEVELOPMENT FULL TIME SPORTS & FARM SALES DEPARTMENTS Our priority is the development of new radio dollars. * RESEARCH STRENGTH Our three research departments utilize superior on -line data systems to speed essential information to buyers and * VENDOR SALES UNIT planners. By creating additional ways for stations to capture more new local radio dollars, this unique sales group is bringing significant new money to radio. LAIR In an era of tighter spot dollars. Torbet sales professionals are deliverin RADIO maximum national selling performance. POWER OF RA * SALES OFFICES * RESOURCES With 47 sales offices in 17 cities strategi- That's our crucial differential. We offer a cally located to provide representation in full universe of support systems to get your every major business center, we effec- message through -and inventory sold - tively cover radio's advertising world. at maximum rates. - COMMUNICATION We use radio's most advanced electronic * SALES PROFESSIONALS mail and communications system to instantly speed sales orders and infor- We've got a power team of radio marketing mation among our universe of offices, experts -a group of rising stars directed stations and advertisers. by experienced pros who understand your needs. - CREDIT & COLLECTIONS As we sell your inventory, our superior credit and collections service works to speed payments. Radio's representation leader since the beginning, and absolutely, the standard of ELECT MDIO sales excellence. TIZESI.NZATIVES Offering exclusive representation and power selling to leading broadcasters. TAP OUR STRATEGIC POWER. RADIO REPRESENTATION Individual Representation, Group Clout. DIVISION JOHN BLAIR & COMPANY Why did Fred Godley call Americom to sell WHOM(FN'I) in New England? "I did not know who to trust to talk about selling our station. Several brokers contacted us, and I liked the way Americom did business. They had an excellent knowledge of my station's value (a super power Class B FM in New England). When we talked value, they gave us the highest price we could expect and did not inflate the price to get a listing. Our people are very important to us and we didn't want the station shopped around. Americom produced a small handful of qualified buyers. The result ... $7,000,000 and no covenant, no seller note." Fred Godley, Jr. Chairman Which selling strategy helps you reach your objectives? 1 Confidential Marketing 2 Americom Auction 3 Negotiated Bid Minimizes your station's exposure Involves wide exposure of your Your station's sensitive informa- by personally pre -qualifying 15 property's availability, financial tion is handled discreetly but buyers and selecting the five hot- performance and operating infor- public exposure of its availability test buyers to review with you mation to maximize the pool of is used to increase the pool of before re-contacting them with buyers and achieve the highest buyers to produce the highest your station's details. offer from the auction's most ag- possible offer. gressive bidder. Americom offers you a choice of selling strategies and the ability to get financing for buyers. Americom's Financing Services Because we work with leading lenders on a daily basis, we can provide you with financing over $3,000,000 by structuring a loan package that may include senior debt, mezzanine layers and pure equity. Refinancing: By reviewing your current debt structure, Americom can help you arrange refinancing if you anticipate debt service short falls. Call before your bank eliminates refinancing options. AMER /CO, -YI Radio Station Brokerage & Financing 1130 Connecticut Avenue, N.W. Suite 500 / Washington, DC 20036 / (202) 737-9000 (BroadcastingiApr13) "At Large" with Rupert Murdoch Post -technology wrapup from NAB Ganging up on cable BATTLE RAGING U Cable industry has come under increasing attack in recent months, ranging from Hollywood to independent TV stations to cities. PAGE 35. SAME SONG D King World programs, Wheel of Fortune, Jeopardy and Oprah Winfrey, take top spots in Nielsen's Cassandra February sweeps Survey. PAGE 36. SWEEPS PREVIEW Networks schedule mini- Murdoch with BROADCAS NO§ Geoff f -olsle series, specials and final episodes of popular programs for May sweeps period. PAGE 38. MURDOCH "AT LARGE" U On the eve of the launch of Fox Broadcasting's prime time lineup, NEW HOME o Private investment group with eclectic BROADCASTING editors sat down with Fox's owner, portfolio wins bidding for Ampex. PAGE 38. international media baron Rupert Murdoch, to ascertain his views on the U.S. media BuRCH's WORLD D New Intelsat Director General environment, what he's doing at Fox and what Dean Burch, former FCC chairman, talks with new worlds there are to conquer. PAGE 68. BROADCASTING about the challenges of his newest assignment, which he undertakes April 15. PAGE FAST TRACK D House hearing continues rapid 41. movement of fairness bill. PAGE 78. TECHNOLOGY 87 D BROADCASTING'S survey of the GOLDEN NUMBERS o Details of CBS settlement with exhibit floor at the NAB convention reveals: former Chairman Tom Wyman. PAGE at Enhanced half -inch video recorders from Matsushita and Sony are popular in marketplace. Competitive marketplace for videographics GAME TIME ABC, ESPN do well in 1987 NFL systems. Digital technology moving in on cart schedule. PAGE 87. CBS Radio wins rights to NFL machines. Charged -coupled devices make games. PAGE 87. further inroads in tube camera market. Reliability and efficiency mark transmitter field. Satellite STEADY CLIMB r? Multimedia's new president, Peter newsgathering vehicle advances include bigger Lund, brings experience in a host of broadcast dishes and better storage. PAGES 46-66. executive positions to that post. PAGE 111. INDEX TO DEPARTMENTS Business Briefly 18 Editorials 114 Journalism 76 Programing 86 Cablecastings 10 Fates 8 Fortunes 107 Law & Regulation 78 Riding Gain 80 Changing Hands 84 Fifth Estater 111 The Media 81 Stock Index 83 Closed Circuit 9 For the Record 91 Monday Memo 32 Syndication Marketplace ... 90 Datebook 22 In Brief 112 Open Mike 30 Third INDEX TO ADVERTISERS: Acrodyne Industries, Inc. 63 0 Allied Satellite Equipment 26 0 Allstate Insurance Co. 89 0 American Railroads, Assn. of Cover o AT&T 42A -42B. 43 0 Americom 6 D Henry Ansbacher, Inc. 71 D Associated Press Broadcast Services 12 -13 0 Belar Electronics Laboratory. Inc. 24 o Blackburn & Co., Inc. 84 0 Blair Radio 4 -5 D Frank Boyle & Co. 14 0 Chapman Associates 920 Classified Ads 98 -106 o Continental Electronics 80 0 DFS/ Dorland Program Exchange 51, 52 -53, 54 -55 o Fries Distribution Co. Second Cover /3 D Gammon & Ninowski Media Investments, Inc. 91 0 General o D LBS Electric 18 D General Motors 67 D Harris Corp. 44 -45 0 Heller Financial 85 0 KBER, Inc. 20 o KSTP -TV Front Cover Lake Systems Fourth Cover 0 Associates, Inc. 61 0 Otari Communications 11 D Lorimar 33 0 The Mahlman Co. 87 0 NBC Radio Network 48 -49 0 New Wtrld Television 58 -59 Orban Rounsaville 86 D Select Corp. 21 0 Panasonic Broadcast Systems 27, 29, 31 o Professional Cards 97 0 Republic Pictures 19 0 Robert W & Associates D o Radio Representatives 4-5 o Seltel 34 D Services Directory 96 D SONY Professional Tape 11 o D.L. Taffner/Ltd. 23, 25 TeleRep, Inc. 47 o Torbet 4 -5 Transtar 8 D TV Guide 69 D Twentieth Century Fox Television 15, 16 -17 D World Events Productions, Ltd. 65 paid at Washington, D C.. Broadcasting (ISSN 0007 -2028) is published 52 Mondays a year by Broadcasting Publications. 1705 DeSales Street. N W Washington. D.0 20036 Second-class postage Canadian and and additional offices. Single issue $2 except special issues $3.50 (50th Anniversary issue $10). Subscriptions. U.S. and possessions: one year $70. two years $t35. three years $190. Annually: D Cablecasting other international subscribers add $20 per year. U S and possessions $235 yearly for special delivery. $100 for first -class Subscriberk occupation required. Broadcasting Microfiche of Yearbook $105. Across the Dial $6 95. Microfilm of Broadcasting a available from University Microfilms. 300 North Zeeb Road. Ann Arbor. Mich. 48106 (35mm, full yyear $55).
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