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Week Ending 10Th January 2016 Programme TV Player The TV Player Report A beta report into online TV viewing Week ending 10th January 2016 Table of contents Page 1 Introduction 2 Terminology 3 Generating online viewing data 4 Capturing on-demand viewing & live streaming 5 Aggregate viewing by TV player (On-demand & live streaming) 6 Top channels (Live streaming) 7 Top 50 on-demand programmes (All platforms) 9 Top 50 on-demand programmes (Android apps) 11 Top 50 on-demand programmes (Apple iOS apps) 13 Top 50 on-demand programmes (Website player) 15 Top 10 on-demand programmes by TV player 18 Frequently asked questions Introduction In an era of constant change, BARB continues to develop its services in response to fragmenting behaviour patterns. Since our launch in 1981, there has been proliferation of platforms, channels and catch-up services. In recent years, more people have started to watch television and video content distributed through the internet. Project Dovetail is at the heart of our development strategy. Its premise is that BARB’s services need to harness the strengths of two complementary data sources. - BARB’s panel of 5,100 homes provides representative viewing information that delivers programme reach, demographic viewing profiles and measurement of viewers per screen. - Device-based data from web servers provides granular evidence of how online TV is being watched. The TV Player Report is the first stage of Project Dovetail. It is a beta report that is based on the first outputs from BARB working with UK television broadcasters to generate data about all content delivered through the internet. This on-going development delivers a census- level dataset that details how different devices are being used to view online TV. Stage 2 of Project Dovetail will integrate this dataset with the outputs that our customers are used to receiving from BARB. We are in the final stages of tendering the contract for this stage. More news will follow on how we will deliver this. Click here to watch a short video that brings Project Dovetail to life. Alternatively, contact [email protected] with any questions. Page 1 Terminology BARB’s customers are used to working with data that represents the viewing habits of people. The TV Player Report focuses instead on devices. The core metric for determining the popularity of a programme is Average Programme Streams, which represents the average number of devices that played the programme across its duration. It is analogous to the average audience measure that our customers often use to report programme audiences. Each of these metrics conveys the popularity of a programme, although Average Programme Streams is a measure of device usage rather than a measure of how many people are viewing. We also use the following terminology in the TV Player Report. - Total Viewing Time: the total number of minutes that devices have received content (this enables a headline comparison of the volume of delivery through each TV player). - Android: viewing to content that is made available through TV player apps that can be downloaded on tablets and smartphones running the Android operating system. - Apple iOS: viewing to content that is made available through TV player apps that can be downloaded on Apple tablets, smartphones and other handheld devices. - Website player: viewing to content that is made available by broadcasters through their own website (accessible through browsers on multiple devices and operating systems). Page 2 Generating online viewing data UK television broadcasters are implementing software measurement code within their TV player apps. This software code has been developed by Kantar Media and generates analytic tags each time a device requests content from a TV player. This allows BARB to record the total number of times content is watched and how long each viewing session is. The TV Player Report only includes data for platforms that have successfully completed a number of steps that are necessary for them to be live and reporting. The table below shows current implementation status by TV player. An explanatory note details whether the reported data includes on-demand and/or live streaming for TV players that are live. The differences in capturing on-demand viewing and live streaming are explained on page 4. More detail on the different implementation phases can be found in the Frequently Asked Questions. Android app Apple iOS app Website player All 4 On-demand only On-demand only On-demand only Measurement live & reporting BBC iPlayer On-demand only On-demand only On-demand only Measurement being audited/tested Demand 5 Software code not yet implemented by broadcaster ITV Player OD & Live OD & Live OD & Live S4C Clic Sky Go On-demand only STV Player UKTV Play On-demand only UTV Player On-demand only Page 3 Capturing on-demand viewing & live streaming The delivery of on-demand content and live streaming are often separate technical processes within a TV player. Each of these requires distinct coding and auditing, which is why some TV players report both types of content, while others are currently only reporting one. The intention is to report both forms of content across all TV players in due course. TV players serve on-demand content in such a way that content IDs can be applied to individual programmes. This allows precise reporting of Average Programme Streams. The process of identifying viewing to live channel streams is different. - The software measurement code deployed by BARB can establish when a TV player is being used to watch a live channel stream. It also identifies which channel is being watched live. - To establish which programmes were streamed live requires a process that matches the timestamp of the viewing session with the programme logs for the channel that was tuned to. This is equivalent to a process that BARB has used for many years to attribute our panel members’ viewing to the right programme. BARB is developing the solution to report Average Programme Streams for content that is watched live. We will report the level of live streaming to individual programmes once this is in place. Live streaming is included on page 5 within the viewing time for the TV player that is used by the viewer. Page 4 Aggregate viewing by TV player (On-demand & live streaming) Total viewing time (minutes) Week ending 10th January 2016 All platforms Android app Apple iOS app Website player TOTAL 762,396,456 84,658,071 339,052,968 338,685,417 All TV players Live streaming 19,613,491 2,545,711 10,182,280 6,885,500 On-demand 742,782,965 82,112,360 328,870,688 331,799,917 All 4 On-demand 117,553,416 10,064,060 49,115,779 58,373,577 BBC iPlayer On-demand 494,630,795 59,803,236 191,195,928 243,631,632 Live streaming 19,613,491 2,545,711 10,182,280 6,885,500 ITV Hub (including UTV Player) On-demand 74,721,040 12,245,064 33,809,396 28,666,580 On-demand Sky Go 54,749,586 - 54,749,586 - (not yet attributable to originating broadcaster) UKTV Play On-demand 1,128,128 - - 1,128,128 ONLY VIEWING TIME FOR AUDITED PLATFORMS IS INCLUDED. SEE PAGE 3 FOR REPORTING PLATFORMS. Page 5 Top channels (live streaming) Total viewing time (minutes) Week ending 10th January 2016 Total playtime Own player apps Sky Go ITV 14,305,059 14,305,059 - ITV3 1,995,307 1,995,307 - ITV2 1,397,497 1,397,497 - ITVBE 1,165,710 1,165,710 - ITV4 592,764 592,764 - live/citv 153,942 153,942 - ONLY VIEWING TIME FOR AUDITED PLATFORMS IS INCLUDED. SEE PAGE 3 FOR REPORTING PLATFORMS. Page 6 Top 50 On-demand programmes (All platforms) Week ending 10th January 2016 Average Average TV Player - Platforms Programme TV Player - Platforms Programme Programme included Streams Programme included Streams 1 EastEnders 07/01/2016 Part 2 BBC A, I, W 345,999 26 The Voice UK Series 5 The Voice: Meet the Coaches BBC A, I, W 82,980 2 EastEnders 05/01/2016 BBC A, I, W 330,314 27 Dickensian: Episode 7 BBC A, I, W 82,782 3 EastEnders 04/01/2016 BBC A, I, W 325,458 28 Weather For The Week Ahead: 10/01/2016 BBC A, I, W 82,045 4 EastEnders 06/01/2016 BBC A, I, W 308,939 29 Casualty Series 30 Lie to Me BBC A, I, W 81,649 5 EastEnders 07/01/2016 Part 1 BBC A, I, W 297,195 30 Coronation Street (Series 56) 2015 Episode 8812 ITV A, I, W 80,891 6 War and Peace: Episode 1 BBC A, I, W 218,140 31 The Graham Norton Show Series 18 Episode 13 BBC A, I, W 78,421 7 After the Fall: Part 1 BBC A, I, W 206,265 32 EastEnders 01/01/2016 Part 2 BBC A, I, W 77,220 8 Sherlock: The Abominable Bride BBC A, I, W 178,427 33 And Then There Were None: Episode 1 BBC A, I, W 75,653 9 After the Fall: Part 2 BBC A, I, W 177,863 34 I Know What You Weighed Last Summer: Episode 1 BBC A, I, W 75,457 10 The Undateables S5E1 ALL 4 A, I, W 132,297 35 Deutschland 83 S1E1 ALL 4 A, I, W 71,810 11 Preview: Luther Trailer BBC A, I, W 130,378 36 EastEnders: Back to Ours Series 2 Danny Dyer & Kellie Bright BBC A, I, W 70,655 12 Death in Paradise Series 5 Episode 1 BBC A, I, W 118,889 37 Trust Me, I'm a Doctor Series 4 Episode 1 BBC A, I, W 67,934 13 Insert Name Here: Episode 1 BBC A, I, W 105,099 38 And Then There Were None: Episode 3 BBC A, I, W 66,910 14 The Millionaire's Gift Guide BBC A, I, W 102,012 39 And Then There Were None: Episode 2 BBC A, I, W 65,599 15 Made In Chelsea S10E12 ALL 4 A, I, W 97,235 40 QI Series Series M Making a Meal of It BBC A, I, W 64,976 16 Siblings Series 2 Kevin Rugby BBC A, I, W 94,902 41 Holby City Series 18 Young Hearts, Run Free BBC A, I, W 64,296 17 Millie Inbetween Series 2 The Guitar Hero BBC A, I, W 94,420 42 Big Fat Quiz S15E1 ALL 4 A, I, W 63,879 18 Coronation Street (Series 56) 2015 Episode
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