January 2016 Monthly Performance Pack

Monthly Performance Pack January 2016

Mimmi Andersson, BBC iPlayer BBC Communications 07725641207 | mimmi.andersson@bbc.co.uk Monthly summary – January 2016

• BBC iPlayer and BBC iPlayer Radio had 315 million TV and radio request in January, an increase of 2% month on month. Overall increases were seen across all devices, most notably on mobile devices.

• The increases across devices were mostly driven by radio requests, which increased by 15% in January compared to December, as people returned to their regular routines after the Christmas break.

• One-off episode Sherlock The Abominable Bride was by far the most popular TV title in January, delivering over 2.3 million requests. Other New Years Day episodes proved particularly popular, with EastEnders and Billionaire Boy both also available on BBC iPlayer from that day.

• BBC iPlayer’s exclusive comedy-drama film The Rack Pack made it into the top 20 most requested titles in January, in its first two weeks of availability. It continues to perform strongly with close to 1 million requests in total, making it the most successful BBC iPlayer Original to date

• Radio comedy I’m Sorry I Haven’t A Clue and The News Quiz were the top performing episodes in BBC iPlayer Radio in January. Poirot, Test Match Cricket and regular series The Archers also did well. Consistent with previous months: • The profile of BBC iPlayer users has evened out over time in terms of male/female ratio, but remains strongly under- 55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile (although more in line with home broadband users).

• BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. BBC iPlayer Radio is used far more in daytime than traditional radio listening, which peaks at breakfast-time.

Slide 2 Index

Page Content 4-6 Monthly BBC iPlayer requests by media type 7 Weekly BBC iPlayer unique browsers by media type 8-10 Weekly requests by media and device type 11 TV and radio requests - live vs catch-up 12 Notes about the data in this report 13 Top TV programmes 14 Top iPlayer Radio programmes 15 Use of BBC iPlayer for TV by time of day 16 Use of BBC iPlayer Radio by time of day 17 Profile of BBC iPlayer users 18 Glossary

Slide 3 * Please Please * Total monthly BBC iPlayer requests across all across BBC iPlayer requestsmonthly Total routines routines after the festive period. requests were at their highest since January last year, and up by 9m compared toDecember, as people return totheir There were Millions of requests per month Jan 09 16 45 62 refer to slide refer toslide Feb 18 50 69 Mar 27 52 78 Apr 24 52 76 programmes radio for Requests programmes TV for Requests May 25 55 81 Jun 25 51 76 315 Jul 26 62 87

12 Aug 25 59 85 Sept 26 61 87 TVmillion and radio requests for for guide for guide Oct 26 71 97 Nov 29 78 107 Dec 28 86 114 Jan 10 32 88 120 Feb 30 87 116 notes Mar 33 84 118 Apr 30 93 123 May 33 97 130 Jun 31 86 117 Jul 27 87 114

Aug 28 91 119 Sep 28 86 114 Oct 31 108 139 Nov 32 109 141 Dec 32 114 145 Jan 11 35 127 162 Feb 32 117 148 Mar 38 122 160 Apr 33 108 141 May 37 122 159 Jun 36 120 157 Jul 37 117 153

Aug 40 115 155 programmes on Sep 40 113 153 Oct 44 134 178 Nov 46 139 185 Dec 44 143 187 Jan 12 46 145 191 Feb 46 146 192 Mar 48 142 190 Apr 45 140 185 Slide Slide

May 49 138 187 Measurement Jun 42 125 167 4 correction

Jul 45 130 175 Aug 46 151 196 BBC Sep 50 150 199 Oct 49 165 213

Nov 40 167 207 iPlayer and BBC iPlayer Radio Dec 42 174 217 Jan-13 61 212 272 Feb 68 194 262 Mar 72 200 272 Apr 74 183 257 May 76 181 257 Jun 69 170 239 Jul 77 164 242 Aug 74 159 234

Sep 69 176 245 Oct 63 200 263 2009since platforms, Nov 68 198 266 Dec 69 202 271 Jan-14 74 242 316 Feb 67 235 302 Mar 72 250 322 Apr 64 205 269 May 71 205 276 missing missing

Jun 70 194 264 Data Jul 66 171 237 Aug 64 182 247 in in *

Sep 75 186 261 Oct 80 240 320 Nov 80 257 336* January. Radio Dec 78 259 337 Jan-15 79 273 352

Feb 57 MISSNG* DATARADIO 259 315 Mar 57 225 281* Apr 53 222 275 May 54 226 280

Jun 51 200 251 requests TV inflated ininflated

Jul 55 203 258 Aug 53 226 278 Sept Sep 58 276 334 Oct 58 255 313 Nov 59 252 310

Dec 56 253 309 Jan-16 65 250 315

Figures * now include programmes requests for only on iPlayer.

Please refer Please increasing increasing tothe highest level seen since January 2015. Overall there was an average of Average Millions of requests per day (average monthly)

Jan 09 0.6 1.6 2.1 Feb 0.7 1.8 2.4

to slide toslide Mar 0.9 1.7 2.5

Apr 0.8 1.7 2.5 requests TV Daily May 0.8 1.8 2.6 Jun 0.8 1.7 2.5

12 for Jul 0.8 2.0 2.8

Aug 0.8 1.9 2.7 BBC daily Sept 0.9 2.0 2.9 0.9 2.3 3.3

guide guide Oct Nov 1.0 2.6 3.6 Dec 0.9 2.8 3.7 Jan 10 1.0 2.9 3.9 notes Feb 1.1 3.1 4.2 Mar 1.1 2.7 3.8 Apr 1.0 3.1 4.1 May 1.1 3.1 4.2 Jun 1.0 2.9 3.9 requests radio Daily Jul 0.9 2.8 3.7 Aug 0.9 2.9 3.8 Sep 1.0 2.9 3.8 10.2

Oct 1.0 3.5 4.5 online iPlayer Nov 1.1 3.6 4.7 Dec 1.0 3.7 4.7 m

Jan 11 1.1 4.1 5.2 Feb 1.1 4.2 5.3 daily requests Mar 1.2 3.9 5.2 Apr 1.1 3.6 4.7

May 1.2 3.9 5.1 Jun 1.2 4.0 5.2 Jul 1.2 3.8 4.9 Aug 1.3 3.7 5.0 Sep 1.3 3.8 5.1 Oct 1.4 4.3 5.8 Nov 1.5 4.6 6.2

Dec 1.4 4.6 6.0 across BBC iPlayer and BBC iPlayer Radio in January with radio Jan 12 1.5 4.7 6.2 Feb 1.6 5.2 6.8 Mar 1.6 4.6 6.1 Slide Slide Apr 1.5 4.7 6.2 requests

May 1.6 4.5 6.0 Measurement 5

Jun 1.4 4.2 5.6

Jul 1.4 4.2 5.7 correction Aug 1.5 4.9 6.3 Sep 1.7 5.0 6.6 Oct 1.6 5.3 6.9 Nov 1.3 5.6 6.9 Dec 1.4 5.6 7.0 Jan-13 2.0 6.8 8.8 Feb 2.4 6.9 9.3 Mar 2.3 6.4 8.8

Apr 2.5 6.1 8.6 May 2.4 5.8 8.3 Jun 2.3 5.7 8.0 Jul 2.5 5.3 7.8 Aug 2.4 5.1 7.5 Sep 2.3 5.9 8.2 Oct 2.0 6.5 8.5 Nov 2.3 6.6 8.9 Dec 2.2 6.5 8.7 Jan-14 2.4 7.8 10.2 Feb 2.4 8.4 10.8 Mar 2.3 8.1 10.4 Apr 2.1 6.8 9.0

May 2.3 6.6 8.9 missing Jun 2.3 6.5 8.8 Data Jul 2.1 5.5 7.6 Aug 2.1 5.9 8.0 * Sep 2.5 6.2 8.7 Oct 2.6 7.7 10.3 Nov 2.7 8.6 11.2* Dec 2.5 8.4 10.9 Jan-15 2.5 8.8 11.3

Feb 2.0 MISSNG DATARADIO 9.2 11.3 Mar 1.8 7.2 9.1

Apr 1.8 7.4 9.2* May 1.7 7.3 9.0

Jun 1.7 6.7 8.4 requests TV inflated ininflated

Jul 1.8 6.6 8.3 Aug 1.7 7.3 9.0 Sept Sep 1.9 9.2 11.1 Oct 1.9 8.2 10.1 Nov 2.0 8.4 10.3 *

Dec 1.8 8.2 10.0 Jan-16 2.1 8.1 10.2 TV only: Monthly requests to BBC iPlayer year-on-year

This graph shows the seasonal pattern of BBC iPlayer. Because a lot of BBC iPlayer viewing is simple catch-up, there is a strong link with linear TV – so highest in autumn and winter; however, major events and schedule variations cause significant monthly differences. January 2016 had 250m TV requests.

300 January 2016: TV requests 2016 inflated in Sept

250m 2015 250 2014 2013 DATA MISSING 2012 200 2011 DATA MISSING 2010 150 LONDON 2009 OLYMPICS

100

50 BBC iPlayer BBC monthlyrequests (millions)

0 Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec

* Figures now include requests for programmes only on iPlayer. Slide 6 Sept 2015 saw inflated TV requests. Please refer to slide 12 for guide notes Weekly unique browsers to BBC iPlayer

As well as measuring the number of requests for programmes, we also measure unique browsers to BBC iPlayer and BBC iPlayer Radio. “Unique browsers” is an industry-standard measure of unique devices/web browsers (not individuals) accessing a service. If a person uses a different device at work and at home, or uses two different browsers on one computer, they would count as two unique browsers. Conversely, if multiple users watch or listen on the same device/browser, only one unique browser would be counted. In January 2016, there was an average of 18.4m unique browsers per week to BBC iPlayer (TV and BBC iPlayer Radio). Browsers to BBC iPlayer Radio pages increased by 7% while reach to TV pages was stable month-on-month.

20 18.4

15 15.6 All BBC iPlayer Browsers

BBC iPlayer (TV) 10

Millions BBC iPlayer Radio

5 5.6

iPlayer Radio browsers were over-counted in September ; this affects both radio and total browser numbers here. 0 Jan Mar May Jul Sep Nov Jan Mar May Jul Sep Nov Jan 14 15

Source – ComScore (Digital Analytix) Slide 7 TV and radio: Requests for programmes by device type

There were 315 million TV and radio requests for programmes on BBC iPlayer & BBC iPlayer Radio in January. Most devices saw increases on December’s figures, but most notable is the increase on mobile devices (up 4% month-on- month).

Number of requests (millions) % of requests TV requests inflated ---- SOME DATA MISSING * ---- Unknown 2% 3% 3% TV requests 9% 7% 5% 7% 6% 6% 5% 7% 9% 6% inflated 2% 2% 5% 6% 7% 7% 352 2% 4% 4% 5% 7% 6% SOME RADIO DATA MISSING* 334 10% 9% Internet TV / 11% 2% 9% 12% 12% 11% 11% 14% 15% 14% 23% 31 315 313 310 309 315 3% 10% 11% connected devices 3% 3% 5 30 3% 3% 3% 3% 3% 3% 21 281 275 280 278 18 7 8 8 10% 3% 2% 40 6 20 21 21 251 258 38 20 TV platform 5% 10 30 14 16 19 29% 34% 6 20 11 34 43 45 45 operators 31% 28% 9 24 10 12 18 34 28% 29% 29% 27% 29% 30% 28% 29% 34 15 12 9 8 7 5 25 11 27 16 9 100 8 8 28 Games consoles 26% 92 29 7 10 94 7 92 95 88 90 84 82 76 87 25% 73 Computers 24% 24% 23% 23% 22% 24% 73 22% 21% 21% 21% 21% 84 18% 79 66 64 65 67 67 63 62 61 Tablets 46% 62 56 61

25% 25% 24% 25% 24% 24% 24% 81 Mobile devices 23% 24% 24% 20% 24% 24% 78 70 65 66 60 65 67 68 74 73 74 77

TOTAL

Jul

Jun

Apr

Jun

Apr

Feb

Sep

Oct

Feb

Sep

Mar

Oct

Nov

Mar

Nov

Aug

Dec

Aug

Dec

May

Jan-15 Jan-16

Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin Media, Sky, YouView and BT Vision. Games consoles comprise Sony Playstation, Nintendo Wii and Microsoft XBox. Unknown devices are historically mostly due to online radio services such as the TuneIn radio app, or more recently due to changes to TV devices.

* Figures now include requests for programmes only on iPlayer. Slide 8 Please refer to slide 12 for guide notes TV only: Requests for programmes by device type

Requests on tablets and connected TV devices both grew month-on-month compared to December, but this growth was balanced out by slight decreases in requests on mobile devices, tablets and games consoles and the profile of devices is broadly consistent with December.

Number of requests (millions) % of requests TV requests TV requests inflated Unknown inflated 273 276 3% 3% 4% 5% 5% 6% 6% 7% 7% 6% 7% 3% 259 2% 2% 2% 9% 8% 11% 255 252 253 250 2% 3% 6% 8% 8% 8% 14 29 4% 5% 6% 8% 5 Internet TV / 14% 15% 11% 8% 17 226 226 17 7 8 8 18% 12% 6 225 222 connected devices 14% 14% 17% 40 20 21 21 2% 11% 15% 15% 13% 18% 18% 29% 203 38 20 4% 4% 4% 12% 30 14 16 200 18 4% 3% 10 6 20 TV platform operators 3% 3% 3% 9 11 34 43 45 4% 12% 3% 3% 3% 3% 24 10 14 12 18 34 45 12 5 25 34 11 9 25% 25% 26% 31% 27 8 9 7 6% 67 28 16 25% 28% 26% 25% 25% 67 8 8 29 10 Games consoles 25% 27% 29% 27% 26% 7 7 69 69 72 68 66 61 59 64 23% 51 57 50 Computers 28% 28% 28% 77 72 26% 27% 26% 25% 25% 25% 23% 22% 60 57 22% 22% 22% 55 56 55 55 56 49 52 53 52 19% Tablets 41%

60 57 47 48 47 48 46 22% 22% 22% 21% 20% 43 43 39 42 43 43 20% 19% 19% 20% 19% 16% 19% 19% 19% 19%

Mobile devices

Jul

Jun

Apr

Feb

Sep

Jul

Oct

Mar

Nov

Aug

Dec

May

Jun

Apr

Feb

Sep

Oct

Mar

Nov Nov

Aug

Dec Dec

TOTAL May

Jan-15 Jan-16

Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku. TV platform operators include Virgin Media, Sky, YouView and BT Vision. Games consoles comprise Sony Playstation, Nintendo Wii and Microsoft XBox.

* Figures now include requests for programmes only on iPlayer. Slide 9 Please refer to slide 12 for guide notes BBC iPlayer Radio only: Requests for programmes by device type

There were 65m radio requests recorded in January, with increases seen across all devices, in particular mobiles (+16%) and computers (+18%). Some radio data is not being counted (as of February 2015) following changes to radio streaming.

79 % of requests Number of requests (millions) RADIO DATA MISSING* 17 Unknown 1% 0% 1% 1% 1% 0% 1% 1% 1% 0% 0% RADIO DATA MISSING* 65 7%

58 59 22% 57 57 58 56 Internet TV / connected 55 0 0 devices 36% 37% 0 53 54 53 0 41% 38% 41% 39% 39% 4 51 0 45% 44% 43% 45% 0 0 0 24 0 TV platform operators 44% 23 23 33 23 20 26 22 20 Games consoles 23 23 42% 25 23 17% 16% 17% 16% 16% 11 14% 16% 16% 14% 13% 9 9 10 Computers 14% 9 12% 8 9 8 7 7 7 7 7 Tablets 9%

43% 45% 44% 45% 46% 46% 30 Mobile devices 40% 42% 41% 43% 43% 25 26 26 26 36% 23 22 23 24 24 21 20 21 27%

TOTAL

Jul

Jun

Apr

Feb

Sep

Oct

Mar

Jun

Apr

Nov

Aug

Feb

Dec

Sep

Oct

Mar

May

Nov

Aug

Dec

May

Jan-15 Jan-16

Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin Media, Sky, YouView. Games consoles comprise Sony Playstation, Nintendo Wii and Microsoft XBox. Unknown devices are historically mostly due to online radio services such as the TuneIn radio app, which we were unable to classify accurately by device.

* Figures now include requests for programmes only on iPlayer. Slide 10 Please refer to slide 12 for guide notes TV and radio requests: live vs catch-up online requests

The percentage of on-demand requests has remained stable at 92%, 8% of TV requests were for live TV viewing in January (Some live-listening radio data is missing currently, so radio trends should be treated with caution.)

% requests for TV programmes % requests for iPlayer Radio programmes

* SOME DATA MISSING SINCE FEBRUARY

8% 8% 8% 9% 8% 9% 7% 7% 8% 8% 8%

93%

92%

91% 91%

91%

Jul

Jun

Apr

Feb

Sep

Oct

Jun

Apr

Mar

Nov

Feb

Sep

Oct

Aug

Dec

Mar

Nov

May

Aug

Dec

May

Jan-15 Jan-16

Jan-15 Jan-16 On-demand Simulcast On-demand Simulcast

Please refer to slide 12 for guide notes Slide 11 Notes for figures in this report

January 2016 – Requests from consoles are undercounting due to an issue with Xbox data September 2015 – TV requests inflated by around 18-25%, please treat these figures with caution, iPlayer Radio Unique Browser figures were over counted in September as a result of inflated Android app figures. March 2015 – some TV request data not captured – an estimated 17m requests missing from TV platforms February 2015 – changes were made to radio streaming services which has resulted in gaps in our reporting for some streams. Find out more on the BBC Internet blog. August, September and November 2014 - some TV request data not captured- an estimated 3.5m, 11.5, and 6m requests respectively across all platforms From January 2014 – we back-dated and added requests for programmes which are only on BBC iPlayer to the totals for programmes previously shown on linear TV. On average this has boosted the totals by 2% The remainder of this report excludes data from Virgin Media cable and Sky. Virgin Media cable is not included as the data arrives later than BBC internal AV stats and Sky is treated separately as it is not currently consolidated within BBC Digital Analytics systems. These notes apply to all the data in this pack and should be included as footnotes when quoting any of these figures. A glossary is on page 20. • Requests data is collected via a BBC internal data warehouse (BBC iStats). The methodology adheres to industry standard guidelines as defined by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC are working towards 100% sample over the coming months. Unique browser data is reported by the Comscore Digital Analytix tool. • In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. • Note on the top 20 lists for TV and radio episodes: these show the most-requested individual episodes for the month, for interest, but only represent a fraction of all the episodes available on iPlayer. They are indicative only, since they do not represent total request numbers per series. • Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts. We cannot report download playback due to data privacy restrictions. All data is for the UK only and excludes listening outside the UK • This data includes requests via BBC iPlayer on any BBC website – whether on a programme, channel or station page, via the pop-out console, or on the BBC iPlayer website itself. • This report does not include requests for web-only content (such as online news or sport coverage) – only requests for full-length programmes which have been transmitted on a TV channel or radio station. • Please quote the source of request figures as “BBC Digital Analytics”.

Slide 12 BBC iPlayer - top 20 TV episodes, January 2016 (excluding Virgin Media cable and Sky) • One-off episode Sherlock The Abominable Bride was by far the most popular title in January, delivering over 2.3 million requests. Other New Years Day episodes proved particularly popular with EastEnders, and Billionaire Boy both also available on BBC iPlayer from that day. BBC iPlayer’s exclusive comedy-drama film The Rack Pack made it into the top 20 most requested titles in January, in its first two weeks of availability. It continues to perform strongly with close to 1 million requests in total, making it the most successful BBC iPlayer Original to date BBC iPlayer Top 20 TV episodes – All BBC iPlayer Top 20 TV episodes – Total requests per ep. Total requests per ep. most requested episode per series Sherlock The Abominable Bride 01/01/2016 2,347,000 Sherlock The Abominable Bride 01/01/2016 2,347,000 War and Peace Episode 1 1,442,000 War and Peace Episode 1 1,442,000 EastEnders 01/01/16 Part 2 1,358,000 EastEnders 01/01/16 1,358,000 EastEnders 01/01/16 Part 1 1,251,000 The Voice UK Series 5 Episode 1 1,148,000 EastEnders 07/01/2016 Part 2 1,232,000 Billionaire Boy 01/01/16 1,039,000 The Voice UK Series 5 Episode 1 1,148,000 Silent Witness Series 19 Episode 1 Part 1 1,016,000 EastEnders 15/01/16 1,098,000 Mrs Brown's Boys Christmas Specials 2015 Episode 2 887,000 War and Peace Episode 2 1,093,000 Death in Paradise Series 5 Episode 1 847,000 EastEnders 12/01/16 1,056,000 Call the Midwife Series 5 Episode 1 802,000 Billionaire Boy 01/01/16 1,039,000 And Then There Were None Episode 1 764,000 EastEnders 19/01/16 1,019,000 EastEnders: Back to Ours Danny Dyer & Kellie Bright 746,000 Silent Witness Series 19 Episode 1 Part 1 1,016,000 Mrs Brown's Boys D'Movie 25/12/15 718,000 War and Peace Episode 3 1,014,000 Tracey Ullman's Show Episode 1 708,000 EastEnders 22/01/16 985,000 The Great Sport Relief Bake Off Series 3 Episode 1 696,000 EastEnders 07/01/2016 Part 1 958,000 The Rack Pack 684,000 Silent Witness Series 19 Episode 1 Part 2 954,000 Shetland Series 3 Episode 1 674,000 Silent Witness Series 19 Episode 2 Part 1 948,000 Great Barrier Reef with David Attenborough Episode 1 633,000 EastEnders 28/01/2016 Part 2 943,000 The Graham Norton Show Series 18 Episode 15 624,000 EastEnders 05/01/2016 942,000 Dickensian Episode 5 589,000 EastEnders 06/01/2016 938,000 Would I Lie to You? Series 9 Episode 8 571,000

Please refer to slide 12 for guide notes Slide 13 BBC iPlayer Radio - top 20 radio episodes, January 2016

Radio comedy I’m Sorry I Haven’t A Clue and The News Quiz were the top performing episodes in BBC iPlayer Radio in January. Poirot, Test Match Cricket and regular series The Archers also did well.

BBC iPlayer Top 20 Radio episodes – BBC iPlayer Top 20 Radio episodes – All Total requests per ep. Total requests per ep. most requested episode per series I'm Sorry I Haven't A Clue Series 64 Episode 6 208,000 I'm Sorry I Haven't A Clue Series 64 Episode 6 208,000 The News Quiz Series 89 Episode 1 189,000 The News Quiz Series 89 Episode 1 189,000 The News Quiz Series 89 Episode 2 175,000 Poirot The Murder of Roger Ackroyd 10/09/2006 172,000 The News Quiz Series 89 Episode 3 173,000 Test Match Special South Africa v England - Day 3 169,000 Poirot The Murder of Roger Ackroyd 10/09/2006 172,000 The Archers 06/01/16 144,000 Test Match Special South Africa v England - Day 3 169,000 Sherlock Holmes The Devil's Foot Episode 1 108,000 Test Match Special South Africa v England - Day 2 151,000 John Finnemore's Souvenir Programme Series 5 Episode 1 107,000 The Archers 06/01/16 144,000 The Chris Evans Breakfast Show 22/01/16 105,000 I'm Sorry I Haven't A Clue Series 64 Episode 5 138,000 Dead Ringers A Look Back at the Year 2020 01/01/2016 103,000 The News Quiz Series 89 Episode 4 122,000 Radio 1 Breakfast Show with Nick Grimshaw 15/01/2016 97,000 Sherlock Holmes The Devil's Foot Episode 1 108,000 Sportshour 09/01/2016 95,000 John Finnemore's Souvenir Programme Series 5 Episode 1 107,000 5 live Sport 5 live Tennis Australian Open Men's Final 92,000 Test Match Special South Africa v England - Day 2 106,000 Ken Bruce 11/01/2016 91,000 The Archers 01/01/16 106,000 Scott Mills sits in for Grimmy 08/01/2016 91,000 The Archers 18/01/16 105,000 Behaving Ourselves: Mitchell on Manners 07/01/2016 88,000 The Chris Evans Breakfast Show 22/01/16 105,000 Cabin Pressure Series 4 Episode 6 85,000 The Archers 07/01/16 105,000 Jeremy Vine 11/01/16 81,000 The Archers 05/01/16 104,000 The Archers Omnibus 03/01/16 81,000 The Archers 11/01/16 104,000 Steve Wright in the Afternoon 11/01/2016 77,000 The Chris Evans Breakfast Show 29/01/16 104,000 Lauren Laverne With Monday Motivation 11/01/2016 76,000

Please refer to slide 12 for guide notes Slide 14 BBC iPlayer – use for TV online by time of day, January 2016

The scale for each line on this graph is different – traditional TV viewing is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for TV) being closer to the pattern of TV viewing, than of internet use, with proportionally more viewing in daytime and late peak

TV viewers TV peak – Internet peak – 27.2 million BBC iPlayer TV requests 28.4 million BBC iPlayer peak –

Internet users (any website) 624,000

Note: each line has a very different scale different very a has line each Note: peaks) (see

06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 00:00 01:00 02:00 03:00 04:00 05:00

Sources – TV from BARB January 2016, internet from Nielsen March 2012, BBC iPlayer from BBC iStats January 2016- see footnotes on final page for more detail

Please refer to slide 12 for guide notes Slide 15 BBC iPlayer Radio – use for radio online by time of day, Jan 2016

The scale for each line on this graph is different – traditional radio listening is far higher than BBC iPlayer Radio use. However it shows the relative usage pattern by time of day – with BBC iPlayer Radio being in-between the pattern of radio listening and internet use, with proportionally more listening in daytime and evening compared with the traditional linear breakfast peak. Radio listeners BBC iPlayer Radio peak Radio peak – – 146,000 13.8 million Internet peak – BBC iPlayer Radio 28.4 million requests

Internet users (any

website)

Note: each line has a very a has line each Note: peaks) (see scale different

09:00 06:00 07:00 08:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 00:00 01:00 02:00 03:00 04:00 05:00

Sources – radio from RAJAR Q4 2015, internet from Nielsen March 2012, BBC iPlayer from BBC iStats January 2016 - see footnotes on final page for more detail

Please refer to slide 12 for guide notes Slide 16 TV & iPlayer Product: demographics of BBC iPlayer users

BBC iPlayer usage is equally balanced between men and women, with the largest share of audience aged 16-34.

100% 100%

18%

19%

21%

22%

23%

80% 80%

44%

48%

49%

50% 55+

Women 35%

60% 60% 37%

39%

40% 39% 39% 35-54

40% Men 40%

16-34

57%

52%

51% 50%

20% 20% 46%

45%

43% 40%

METHOD 39% 37% CHANGE 0% IN 2014 0% 2010 2011 2012 2013 2014 2015 2010 2011 2012 2013 2014 2015 Gender (latest 4 quarters) Age (latest 4 quarters) 100% 100% 18% 32% 80% 80% 36% 36% 50% 51% 52% 51% 55+ 60% 60% 37% Women 36% 34% 34% 35-54 40% Men 40% 16-34 50% 49% 48% 49% 20% 20% 45% 33% 30% 30%

0% 0% Users of BBC Home All TV viewers All Radio Users of BBC Home All TV viewers All Radio iPlayer broadband Listeners iPlayer broadband Listeners users users

Sources: ART (1000 UK adults each month) or CMI from Q1 14 onwards / BARB. Slide 17 Data up to Q4 2015, RAJAR Q4 15 Glossary • Stream – click to play instantly

• Download – save to your device to play later. We cannot report on playback of downloads due to technical and data privacy restrictions

• Users – a count of browsers accessing the online BBC iPlayer service. So, please note: if someone has a different device at work and at home, they are counted twice. If a family watches on one device together, only one browser is counted. This is the industry-standard way of counting “users” or “visitors” to websites

• Requests – the number of successful requests to stream or download a programme. We only count successful requests, where a stream or a download actually starts, rather than “clicks” which can be repeated if the user does not see an immediate reaction on the website

• Catch-up / on-demand – programmes requested after they have gone out on traditional TV/radio stations and are available on BBC iPlayer

• Live / simulcast – streaming of live TV channels / radio stations on the website, at exactly the same time as broadcast on traditional TV / radio stations

• Unique browsers – A browser is a unique and valid identifier to measure the number of device profiles requesting digital content. Device profiles may include individual browser versions on a PC, mobile phone or internet enabled device. Any single device can use multiple browsers. Extra footnotes for slides 17-18 showing data for time of day • TV data – BARB average audience, live overnights, by hour, all individuals aged 4+, Total TV • Radio data - RAJAR average audience, by hour, all adults 16+, all radio stations • BBC iPlayer - average requests, by hour, all programmes, stream & downloading, live and on-demand, UK only • Nielsen – user numbers, aged 2+ based on internet population estimate of 38 million individuals

Slide 18