1

Online Monthly press pack January 2010

Dan Maynard, Publicist, BBC iPlayer BBC Marketing, Communications & Audiences T. 020 8008 5294 | M. 07912 583654 | E.Daniel.Maynard@.co.uk

Please refer to slide 4 for guide footnotes 2 Monthly summary – January 2010

• The month of January again saw records broken for TV and radio requests on BBC iPlayer. In total there were 120 million requests across all platforms (both online platforms and devices and BBC iPlayer on Virgin Media TV combined).

• The week of 4­10 January set a new record for total requests (23.8m) and radio requests (8m), boosted by catch­up viewing following the Christmas holiday, such as and Gavin and Stacey , and audio coverage. On 11th January the new Chris Evans Breakfast show also attracted high request numbers.

• Requests from PC/Macs continued to dominate in January for both TV and radio content, however requests for TV programmes via BBC iPlayer on Nintendo Wii increased +1 point to 4% of the total number, and PlayStation®3 requests again delivered a further 8%.

Consistent with previous months:

• The profile of BBC iPlayer users is fairly stable at around 60% male / 40% female, and remains strongly under­55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile.

• On­demand makes up the great majority of TV programme requests (in January only 8% of requests were for live simulcast streams), however two­thirds of requests for radio streams are for live programmes, as opposed to on­demand catch­up listening.

• BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late­peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast­time.

Please refer to slide 4 for guide footnotes 3 Index

Page

Overview for BBC iPlayer across all platforms 4

Monthly requests 6

Average daily requests 7

Average daily users 8

Weekly requests 9

Weekly users 10

Top TV programmes 11

Top radio programmes 12

Platform type 13

Live vs on­demand 14

Use of iPlayer for TV by time of day 15

Use of iPlayer for radio by time of day 16

Profile of iPlayer users 17

Glossary 18

Please refer to slide 4 for guide footnotes 4 Total Monthly BBC iPlayer Requests across all platforms

120.3 114.8 106.7 97.4

87.3 84.6 87.3 80.6 78.3 75.9 76.1 68.5 61.5

Millions of requests Jan­ Feb­ Mar­ Apr­ May­ Jun­ Jul­09 Aug­ Sep­ Oct­ Nov­ Dec­ Jan­ 09 09 09 09 09 09 09 09 09 09 09 10

Virgin Media data arrives later than online stats, therefore the remainder of this report is only for the online BBC iPlayer, available via computer / mobile / games consoles.

Please refer to slide 4 for guide footnotes 5 Notes on figures in this report

These notes apply to pages 5 to 17 in this pack and should be included as footnotes as relevant when quoting any of these figures. A glossary is on page 18. • This data is collected via a BBC internal data warehouse (BBC iStats). The methodology adheres to industry standard guidelines as defined by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC are working towards 100% sample the coming months • In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. There may be further changes in the data in future releases as we continue to refine the methodology • Please quote the source of these figures as “BBC iStats” • Unless specified otherwise, figures include requests for both on­demand catch­up (streams and downloads), or views of live simulcasts • We cannot report download playback due to data privacy restrictions • All data is for the UK only and excludes listening outside the UK • This data includes requests via BBC iPlayer on any BBC website – whether on a programme, channel or station page, via the pop­out console, or on the BBC iPlayer website itself • None of this data following is for BBC iPlayer on Virgin Media’s TV service ­ all is for the online BBC iPlayer, available via computer / mobile / games consoles • This report does not include requests for web­only content (such as online news or sport coverage) – only requests for full­length programmes which have been transmitted on a TV channel or radio station

• The data for the month of January 2009 excludes the date 1st – 4th January, since changes were made to the measurement system on 5th January 09 Please refer to slide 4 for guide footnotes 6 Monthly BBC iPlayer Online Requests

During January 2010, BBC iPlayer received a total of 100m requests, the best month since launch again – driven by a record 68.2m requests for TV programmes, and also a record number of requests for radio programmes at 32.3m.

120

100.5 100 93.4 89.0

79.3 32.3 80 28.2 70.6 71.0 68.8 29.3 63.5 64.5 60.8 61.3 26.1 60 54.4 25.7 25.5 26.5 46.8 25.4 26.8 23.6 24.7 18.4 40 16.1

Monthly Requests (millions) 65.2 68.2 59.6 53.2 44.9 43.3 44.5 20 36.0 36.7 37.1 39.1 36.5 30.8

0 Jan­09 Feb­09 Mar­09 Apr­09 May­09 Jun­09 Jul­09 Aug­09 Sep­09 Oct­09 Nov­09 Dec­09 Jan­10

TV Requests Radio Requests

Please refer to slide 4 for guide footnotes 7 Average Daily BBC iPlayer Requests

January 2010 saw BBC iPlayer attract an average of 3.2 million requests for programmes each day, the highest figure to date – a record 2.2m daily for TV programmes and an average of 1m for radio programmes.

3.5 3.20 3.00 2.90 3 2.60 1.00 2.5 2.37 1.00 0.90 2.28 2.22 2.05 2.02 2.08 2.04 1.94 0.80 2 1.73 0.88 0.83 0.82 0.66 0.86 0.79 0.82 0.82 1.5 0.60

2.20 1 2.00 2.10

Average Daily Requests (millions) 1.70 1.45 1.48 1.29 1.40 1.14 1.18 1.24 1.26 1.22 0.5

0 Jan­09 Feb­09 Mar­09 Apr­09 May­09 Jun­09 Jul­09 Aug­09 Sep­09 Oct­09 Nov­09 Dec­09 Jan­10

TV Requests Radio Requests

Please refer to slide 4 for guide footnotes 8 Average Daily BBC iPlayer Users

In January 2010, BBC iPlayer attracted an average of 1.3 million users each day – 0.9m requesting TV content only, 0.3m requesting radio content only, and 50k requesting both types of media.

1.4 1.29 1.21 1.22 1.2 1.05 0.32 0.3 0.29 0.96 1.0 0.90 0.87 0.05 0.84 0.27 0.05 0.81 0.80 0.80 0.80 0.05 0.77 0.8 0.28 0.26 0.04 0.27 0.27 0.24 0.26 0.24 0.25 0.04 0.26 0.04 0.6 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.91 User agents (millions) 0.86 0.88 0.4 0.74 0.64 0.60 0.57 0.48 0.54 0.51 0.53 0.54 0.53 0.2

0.0 Jul­09 Jan­09 Apr­09 Jun­09 Jan­10 Feb­09 Mar­09 Oct­09 Aug­09 Sep­09 Nov­09 Dec­09 May­09

Users of TV Only Users of Both Users of Radio Only

Please refer to slide 4 for guide footnotes 9 Weekly BBC iPlayer Requests The first week of January topped the last week of December with the highest weekly requests on record, overall (23.8m) and for Radio programme requests (8m).

BBC iPlayer weekly requests ­ latest 6 months 25 23.8 Christmas holiday 22.7 22.5 21.9 21.9 22.0 22.3 21.6 21.5 20.4 20.7 19.8 19.9 19.3 20 18.7 5.0 8.0 7.9 7.4 7.0 6.8 6.8 7.7 16.7 17.0 7.1 16.7 16.6 16.7 6.8 15.9 16.1 * 6.4 15.5 15.8 15.6 6.1 6.7 15.3 6.4 4.9 15 5.8 5.7 5.8 6.5 6.0 6.4 5.6 5.7 6.3 6.1 5.3

10 17.3

Weekly Requests (m) 15.8 15.0 14.8 15.1 14.8 15.1 13.7 14.0 14.0 14.4 13.9 14.4 13.2 12.9 10.9 10.7 11.0 11.2 5 9.7 9.8 9.7 9.7 9.7 10.1 10.2

0 04 Jan 11 Jan 18 Jan 25 Jan 05 Oct 12 Oct 19 Oct 26 Oct 03 Aug 10 Aug 17 Aug 24 Aug 31 Aug 07 Sep 14 Sep 21 Sep 28 Sep 02 Nov 09 Nov 16 Nov 23 Nov 30 Nov 07 Dec 14 Dec 21 Dec 28 Dec

* Technical problems TV Requests Radio Requests

The data measurement systems failed over 10:00­20:00 on October 18th, so Please refer to slide 4 for guide footnotes while users successfully received programmes, we did not record their usage of iPlayer. 10 Weekly BBC iPlayer Users

Total weekly user numbers in January 2010 peaked in w/c 11th January at 5.9m, the highest figure to date.

BBC iPlayer weekly requests ­ latest 6 months 5.9 5.8 6 5.7 5.4 5.4 5.3 5.2 5.2 5.2 5.2 5.0 5.0 4.9 1.3 4.8 4.8 1.4 5 0.9 1.5 1.5 1.2 1.1 1.2 1.2 1.1 4.2 4.2 4.2 4.2 4.2 1.1 1.1 * 1.3 0.9 4.0 0.4 1.1 0.4 3.9 3.9 0.5 3.8 4 3.7 3.7 0.4 0.4 0.5 0.4 0.4 0.4 0.4 0.5 0.4 0.4 1.1 1.1 1.1 1.0 1.3 0.4 0.4 1.2 1.0 1.2 1.0 1.0 1.3 3 0.3 0.3 0.3 0.3 0.3 0.3 0.3 0.3 0.3 0.3 0.3

User agents (m) 4.1 4.1 2 3.9 3.7 3.7 3.7 3.7 3.5 3.6 3.6 3.5 3.5 3.5 3.3 3.3 2.8 2.8 2.8 2.8 2.5 2.6 2.6 2.4 2.4 2.3 2.4 1

0 04 Jan 11 Jan 18 Jan 25 Jan 05 Oct 12 Oct 19 Oct 26 Oct 03 Aug 10 Aug 17 Aug 24 Aug 31 Aug 07 Sep 14 Sep 21 Sep 28 Sep 02 Nov 09 Nov 16 Nov 23 Nov 30 Nov 07 Dec 14 Dec 21 Dec 28 Dec

Users of TV Only Users of Both Users of Radio Only * Technical problems

Please refer to slide 4 for guide footnotes 11 BBC iPlayer ­ Top 20 TV Episodes January 2010

Christmas / New Year specials such as Doctor Who and Gavin and Stacey attracted significant catch­up requests in early January.

BBC iPLAYER TOP 20 TV EPS – ALL BBC iPLAYER TOP 20 TV EPS – MOST­REQUESTED EP PER SER Total requests per Ep Total requests per Ep

1 Series 14 Ep 7 1,135,000 1 Top Gear Series 14 Ep 7 1,135,000

2 Doctor Who: The End of Time Part 2 831,000 2 Doctor Who: The End of Time Part 2 831,000

3 Gavin and Stacey Series 3 Ep 6 700,000 3 Gavin and Stacey Series 3 Ep 6 700,000

4 Mock the Week Series 8 Ep 1 658,000 4 Mock the Week Series 8 Ep 1 658,000

5 Episode 1 565,000 5 Tracy Beaker Returns: Ep 1 565,000

6 Top Gear Series 14 Bolivia Special Ep 6 525,000 6 Hustle Series 6 Ep 1 523,000

7 Hustle Series 6 Ep 1 523,000 7 EastEnders 15/01/10 498,000

8 EastEnders 15/01/10 498,000 8 Live at the Apollo Series 5 Ep 6 479,000

9 Live at the Apollo Series 5 Ep 6 479,000 9 The Incredibles 25/12/09 417,000

10 EastEnders 05/01/10 463,000 10 QI Series 7 Genius Ep 6 359,000

11 EastEnders 01/01/10 455,000 11 Sun, Sex and Holiday Madness 07/01/10 355,000

12 Hustle Series 6 Ep 2 429,000 12 Rock and Chips 24/01/10 314,000

13 EastEnders 22/01/10 420,000 13 Coming of Age Series 2 Ep 1 289,000

14 The Incredibles 25/12/09 417,000 14 Heroes Series 4 Ep 1 278,000

15 Being Human Series 2 Ep 1 415,000 15 Newswipe Series 2 Ep 1 264,000

16 Hustle Series 6 Ep 3 408,000 16 Friday Night with Series 18 Ep 2 241,000

17 EastEnders 08/01/10 403,000 17 The Lion, the Witch and the Wardrobe 241,000

18 EastEnders 19/01/10 401,000 18 Survivors Series 2 Ep 1 240,000

19 EastEnders 14/01/10 393,000 19 Pirates of the Caribbean: Dead Man's Chest 229,000

20 EastEnders 07/01/10 388,000 20 How Earth Made Us Ep 1 222,000

Note: excludes episodes which had been available for fewer than seven days at the end of the month.

Please refer to slide 4 for guide footnotes 12 BBC iPlayer ­ Top 20 Radio Episodes January 2010

Cricket coverage featured heavily in January’s top radio list, while the new Radio 2 Chris Evans Breakfast show also attracted significant requests.

BBC iPLAYER TOP 20 RADIO EPISODES BBC iPLAYER TOP 20 RADIO EPISODES – ALL – MOST­REQUESTED EPISODE PER SERIES Total requests per episode Total requests per episode

1 07/01/10 238,000 1 Test Match Special 07/01/10 238,000

2 Chris Evans Breakfast 11/01/10 120,000 2 Chris Evans Breakfast 11/01/10 120,000

3 Test Match Special 14/01/10 118,000 3 Series 70 Episode 1 78,000

4 Test Match Special 04/01/10 118,000 4 5 Live Prem 09­10 B’ham City v Man Utd 66,000

5 Test Match Special 04/01/10 117,000 5 18/01/10 66,000

6 Test Match Special 06/01/10 116,000 6 Steve Wright in the Afternoon 18/01/10 62,000

7 Test Match Special 05/01/10 109,000 7 BBC Radio 1's Chart Show 24/01/10 60,000

8 The News Quiz Series 70 Episode 1 78,000 8 20/01/10 60,000

9 Test Match Special 15/01/10 78,000 9 Series 56 Episode 1 57,000

10 The News Quiz Series 70 Episode 2 76,000 10 11/01/10 52,000

11 The News Quiz Series 70 Episode 3 75,000 11 Lost Prophets 51,000

12 5 Live Prem 09­10 B’ham City v Man Utd 66,000 12 Football 20/01/10 51,000

13 Greg James 18/01/10 66,000 13 History of the World In 100 Objects Ep 1 47,000

14 Test Match Special 03/01/10 64,000 14 Series 29 Episode 6 44,000

15 Steve Wright in the Afternoon 18/01/10 62,000 15 Jeremy Vine 11/01/10 42,000

16 BBC Radio 1's Chart Show 24/01/10 60,000 16 606 09/01/10 41,000

17 The Chris Moyles Show 20/01/10 60,000 17 22/01/10 39,000

18 BBC Radio 1's Chart Show 17/01/10 59,000 18 15/01/10 36,000

19 Test Match Special 16/01/10 59,000 19 11/01/10 35,000

20 The Chris Moyles Show 22/01/10 58,000 20 The Unbelievable Truth New Year Special 35,000

Note: excludes episodes which had been available for fewer than seven days at the end of the month.

Please refer to slide 4 for guide footnotes 13 Requests by platform type – January 2010 Requests from PC/Macs continued to dominate in January, however requests for TV programmes via the Nintendo Wii increased to 4%, and PlayStation®3 requests remained stable at 8%.

TV Requests Radio requests (all streams) Streams vs Device type downloads 4% 3 3 3 3 4 4 4 6 9 6

8 8 3 3 1 8 3 3 8 3 7 12 12 7 11 11 12 9

9 11 11

9 Wii 10 9 10 9 Other mobile Wii PS3 Other mobile iPhone/iTouch PS3 97 97 97 97 96 96 96 87 87 80 81 86 86 85 85 86 78 79 78

76 iPhone/iTouch

74 Mac PC Mac PC Jul 09 Jul 09 Jul 09 Jan 10 Jan 10 Oct 09 Oct 09 Aug 09 Sep 09 Nov 09 Dec 09 Aug 09 Sep 09 Nov 09 Dec 09 Jan 10 Oct 09 Aug 09 Sep 09 Nov 09 Dec 09 Download requests Stream requests

NB: There are currently issues with measuring iPhone iPlayer data

Audio podcast requests are not included here since they are not available until after the publishing date for this pack.

Please refer to slide 4 for guide footnotes 14 Requests by on­demand catch­up vs live simulcast – Jan 2010

On­demand (catch­up) requests for programmes continued to dominate TV viewing via BBC iPlayer in January. For radio programmes online, live listening requests increased again by +2 points to make up 74%.

TV Requests Radio requests

5% 6% 2% 4%* 7% 8% 8%

66% 68% 67% 69% 72% 72% 74%

95% 94% 98% 96% 93% 92% 92%

34% 32% 33% 31% 28% 28% 26%

Jul­09 Aug­09 Sep­09 Oct­09 Nov­09 Dec­09 Jan­10 Jul­09 Aug­09 Sep­09 Oct­09 Nov­09 Dec­09 Jan­10

Simulcast Simulcast On­demand On­demand

* There were technical problems measuring some simulcast streams in September and October

Please refer to slide 4 for guide footnotes 15 BBC iPlayer – use for TV by time of day, January 2010

The scale for each line on this graph is different – TV viewing is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for TV) being far closer to the pattern of TV viewing, than of internet use, with proportionally more viewing in daytime and late peak.

Internet and TV usage patterns by time of day (scales adjusted for comparison)

TV viewers

BBC iPlayer TV requests iPlayer peak – 201,000 TV peak – 28.4 million Internet users (any website) Internet peak – 28.9 million Note: each line has a very different scale (see peaks)

06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 00:00 01:00 02:00 03:00 04:00 05:00

Sources– TV (aged 4+) from BARB Jan 10, internet (aged 2+) from Nielsen Jan 10, iPlayer Jan 10 iStats Please refer to slide 4 for guide footnotes See footnotes on slide 17 for more detail 16 BBC iPlayer – use for radio by time of day, January 2010

The scale for each line on this graph is different – radio listening is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for radio) being in­between the pattern of radio listening and internet use, with proportionally more listening in daytime and evening compared with the traditional linear breakfast peak.

Internet and radio usage patterns by time of day (scales adjusted for comparison)

iPlayer peak – 94,000 Internet peak – 28.9 million Radio peak ­ 14 million Radio listeners

BBC iPlayer requests for radio

Internet users (any website) Note: each line has a very different scale (see peaks)

06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 00:00 01:00 02:00 03:00 04:00 05:00

Sources ­ radio (aged 16+) from RAJAR Q3 09, internet (aged 2+) from Nielsen Jan 10, iPlayer Jan 10 BBC iStats Please refer to slide 4 for guide footnotes See footnotes on slide 17 for more detail 17 BBC iPlayer use by demographic

Use of BBC iPlayer is measured on a BBC monthly survey of 700 UK adults. The demographic profile of BBC iPlayer has stabilised for gender, and remains strongly under­55.

100% 100% 14 21 20 16 16 17 16 15 31 37 80% 41 41 43 44 42 41 80%

40 60% 42 41 39 41 42 55+ 60% 39 43 Women 35-54 40% Men 40% 70 63 59 59 57 56 58 59 15-34 45 46 20% 20% 38 38 41 43 43 43

0% 0% Jan- Apr- Jul- Oct- Jan- Apr- Jul- Oct- Jan- Apr- Jul- Oct- Jan- Apr- Jul- Oct- Mar Jun Sep Dec Mar Jun Sep Nov Mar Jun Sep Dec Mar Jun Sep Nov

Gender Age

15 55+ 23 36 34 Women 42 48 52 51 42 35-54 41 34 Men 36

15-34 58 52 48 49 43 37 30 32

Users of BBC All broadband All TV viewers All radio Users of BBC All broadband All TV All radio iPlayer on PC users listeners iPlayer on PC users viewers listeners

Please refer to slide 4 for guide footnotes User profiles ­ TV from BARB, radio from RAJAR (Q3 09), broadband from TNS survey 2000 adults 18 Glossary

Stream – click to play instantly

Download – save to your computer to play later We cannot report on playback of downloads due to technical and data privacy restrictions

Users – a count of computer browers accessing the online BBC iPlayer service So please note: if someone has a different computer at work and at home, they are counted twice. If a family watches on a computer together, only browser is counted. This is the industry­standard way of counting “users” or “visitors” to websites.

Requests – number of successful requests to stream or download a programme We only count successful requests, where a stream or a download actually start, rather than “clicks” which can be repeated if the user does not see an immediate reaction on the website.

Catch­up / on­demand – programmes requested after they have gone out on “normal” TV/radio channels and are available on BBC iPlayer

Live / simulcast – streaming of live TV channels / radio stations on the website, at exactly the same time as broadcast on “normal” TV / radio

Special footnotes for slides 14­15 TV data – BARB average audience, live overnights, by hour, 01­31 Dec 09, all individuals aged 4+, Total TV Radio data ­ RAJAR average audience, Q3 09, by hour, all adults 16+, all radio stations BBC iPlayer ­ average requests over 01­31 December 09, by hour, all programmes, stream & downloading, live & on­demand, UK only Nielsen – December 09, user numbers (aged 2+ based on internet population estimate of 39 million individuals Please refer to slide 4 for guide footnotes