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Online Monthly Press Pack January 2010

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Online Monthly Press Pack January 2010 1 Online Monthly press pack January 2010 Dan Maynard, Publicist, BBC iPlayer BBC Marketing, Communications & Audiences T. 020 8008 5294 | M. 07912 583654 | [email protected] Please refer to slide 4 for guide footnotes 2 Monthly summary – January 2010 • The month of January again saw records broken for TV and radio requests on BBC iPlayer. In total there were 120 million requests across all platforms (both online platforms and devices and BBC iPlayer on Virgin Media TV combined). • The week of 4­10 January set a new record for total requests (23.8m) and radio requests (8m), boosted by catch­up viewing following the Christmas holiday, such as Doctor Who and Gavin and Stacey , and audio cricket coverage. On 11th January the new Chris Evans Breakfast show also attracted high request numbers. • Requests from PC/Macs continued to dominate in January for both TV and radio content, however requests for TV programmes via BBC iPlayer on Nintendo Wii increased +1 point to 4% of the total number, and PlayStation®3 requests again delivered a further 8%. Consistent with previous months: • The profile of BBC iPlayer users is fairly stable at around 60% male / 40% female, and remains strongly under­55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile. • On­demand makes up the great majority of TV programme requests (in January only 8% of requests were for live simulcast streams), however two­thirds of requests for radio streams are for live programmes, as opposed to on­demand catch­up listening. • BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late­peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast­time. Please refer to slide 4 for guide footnotes 3 Index Page Overview for BBC iPlayer across all platforms 4 Monthly requests 6 Average daily requests 7 Average daily users 8 Weekly requests 9 Weekly users 10 Top TV programmes 11 Top radio programmes 12 Platform type 13 Live vs on­demand 14 Use of iPlayer for TV by time of day 15 Use of iPlayer for radio by time of day 16 Profile of iPlayer users 17 Glossary 18 Please refer to slide 4 for guide footnotes 4 Total Monthly BBC iPlayer Requests across all platforms 120.3 114.8 106.7 97.4 87.3 84.6 87.3 80.6 78.3 75.9 76.1 68.5 61.5 Millions of requests Jan­ Feb­ Mar­ Apr­ May­ Jun­ Jul­09 Aug­ Sep­ Oct­ Nov­ Dec­ Jan­ 09 09 09 09 09 09 09 09 09 09 09 10 Virgin Media data arrives later than online stats, therefore the remainder of this report is only for the online BBC iPlayer, available via computer / mobile / games consoles. Please refer to slide 4 for guide footnotes 5 Notes on figures in this report These notes apply to pages 5 to 17 in this pack and should be included as footnotes as relevant when quoting any of these figures. A glossary is on page 18. • This data is collected via a BBC internal data warehouse (BBC iStats). The methodology adheres to industry standard guidelines as defined by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC are working towards 100% sample over the coming months • In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. There may be further changes in the data in future releases as we continue to refine the methodology • Please quote the source of these figures as “BBC iStats” • Unless specified otherwise, figures include requests for both on­demand catch­up (streams and downloads), or views of live simulcasts • We cannot report download playback due to data privacy restrictions • All data is for the UK only and excludes listening outside the UK • This data includes requests via BBC iPlayer on any BBC website – whether on a programme, channel or station page, via the pop­out console, or on the BBC iPlayer website itself • None of this data following is for BBC iPlayer on Virgin Media’s TV service ­ all is for the online BBC iPlayer, available via computer / mobile / games consoles • This report does not include requests for web­only content (such as online news or sport coverage) – only requests for full­length programmes which have been transmitted on a TV channel or radio station • The data for the month of January 2009 excludes the date 1st – 4th January, since changes were made to the measurement system on 5th January 09 Please refer to slide 4 for guide footnotes 6 Monthly BBC iPlayer Online Requests During January 2010, BBC iPlayer received a total of 100m requests, the best month since launch again – driven by a record 68.2m requests for TV programmes, and also a record number of requests for radio programmes at 32.3m. 120 100.5 100 93.4 89.0 79.3 32.3 80 28.2 70.6 71.0 68.8 29.3 63.5 64.5 60.8 61.3 26.1 60 54.4 25.7 25.5 26.5 46.8 25.4 26.8 23.6 24.7 18.4 40 16.1 Monthly Requests (millions) 65.2 68.2 59.6 53.2 44.9 43.3 44.5 20 36.0 36.7 37.1 39.1 36.5 30.8 0 Jan­09 Feb­09 Mar­09 Apr­09 May­09 Jun­09 Jul­09 Aug­09 Sep­09 Oct­09 Nov­09 Dec­09 Jan­10 TV Requests Radio Requests Please refer to slide 4 for guide footnotes 7 Average Daily BBC iPlayer Requests January 2010 saw BBC iPlayer attract an average of 3.2 million requests for programmes each day, the highest figure to date – a record 2.2m daily for TV programmes and an average of 1m for radio programmes. 3.5 3.20 3.00 2.90 3 2.60 1.00 2.5 2.37 1.00 0.90 2.28 2.22 2.05 2.02 2.08 2.04 1.94 0.80 2 1.73 0.88 0.83 0.82 0.66 0.86 0.79 0.82 0.82 1.5 0.60 2.20 1 2.00 2.10 Average Daily Requests (millions) 1.70 1.45 1.48 1.29 1.40 1.14 1.18 1.24 1.26 1.22 0.5 0 Jan­09 Feb­09 Mar­09 Apr­09 May­09 Jun­09 Jul­09 Aug­09 Sep­09 Oct­09 Nov­09 Dec­09 Jan­10 TV Requests Radio Requests Please refer to slide 4 for guide footnotes 8 Average Daily BBC iPlayer Users In January 2010, BBC iPlayer attracted an average of 1.3 million users each day – 0.9m requesting TV content only, 0.3m requesting radio content only, and 50k requesting both types of media. 1.4 1.29 1.21 1.22 1.2 1.05 0.32 0.3 0.29 0.96 1.0 0.90 0.87 0.05 0.84 0.27 0.05 0.81 0.80 0.80 0.80 0.05 0.77 0.8 0.28 0.26 0.04 0.27 0.27 0.24 0.26 0.24 0.25 0.04 0.26 0.04 0.6 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.91 User agents (millions) 0.86 0.88 0.4 0.74 0.64 0.60 0.57 0.48 0.54 0.51 0.53 0.54 0.53 0.2 0.0 Jul­09 Jan­09 Apr­09 Jun­09 Jan­10 Feb­09 Mar­09 Oct­09 Aug­09 Sep­09 Nov­09 Dec­09 May­09 Users of TV Only Users of Both Users of Radio Only Please refer to slide 4 for guide footnotes 9 Weekly BBC iPlayer Requests The first week of January topped the last week of December with the highest weekly requests on record, overall (23.8m) and for Radio programme requests (8m). BBC iPlayer weekly requests ­ latest 6 months 25 23.8 Christmas holiday 22.7 22.5 21.9 21.9 22.0 22.3 21.6 21.5 20.4 20.7 19.8 19.9 19.3 20 18.7 5.0 8.0 7.9 7.4 7.0 6.8 6.8 7.7 16.7 17.0 7.1 16.7 16.6 16.7 6.8 15.9 16.1 * 6.4 15.5 15.8 15.6 6.1 6.7 15.3 6.4 4.9 15 5.8 5.7 5.8 6.5 6.0 6.4 5.6 5.7 6.3 6.1 5.3 10 17.3 Weekly Requests (m) 15.8 15.0 14.8 15.1 14.8 15.1 13.7 14.0 14.0 14.4 13.9 14.4 13.2 12.9 10.9 10.7 11.0 11.2 5 9.7 9.8 9.7 9.7 9.7 10.1 10.2 0 04 Jan 11 Jan 18 Jan 25 Jan 05 Oct 12 Oct 19 Oct 26 Oct 03 Aug 10 Aug 17 Aug 24 Aug 31 Aug 07 Sep 14 Sep 21 Sep 28 Sep 02 Nov 09 Nov 16 Nov 23 Nov 30 Nov 07 Dec 14 Dec 21 Dec 28 Dec * Technical problems TV Requests Radio Requests The data measurement systems failed over 10:00­20:00 on Sunday October 18th, so Please refer to slide 4 for guide footnotes while users successfully received programmes, we did not record their usage of iPlayer.
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