Monthly Performance Pack January 2016 Mimmi Andersson, BBC iPlayer BBC Communications 07725641207 | [email protected] Monthly summary – January 2016 • BBC iPlayer and BBC iPlayer Radio had 315 million TV and radio request in January, an increase of 2% month on month. Overall increases were seen across all devices, most notably on mobile devices. • The increases across devices were mostly driven by radio requests, which increased by 15% in January compared to December, as people returned to their regular routines after the Christmas break. • One-off episode Sherlock The Abominable Bride was by far the most popular TV title in January, delivering over 2.3 million requests. Other New Years Day episodes proved particularly popular, with EastEnders and Billionaire Boy both also available on BBC iPlayer from that day. • BBC iPlayer’s exclusive comedy-drama film The Rack Pack made it into the top 20 most requested titles in January, in its first two weeks of availability. It continues to perform strongly with close to 1 million requests in total, making it the most successful BBC iPlayer Original to date • Radio comedy I’m Sorry I Haven’t A Clue and The News Quiz were the top performing episodes in BBC iPlayer Radio in January. Poirot, Test Match Cricket and regular series The Archers also did well. Consistent with previous months: • The profile of BBC iPlayer users has evened out over time in terms of male/female ratio, but remains strongly under- 55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile (although more in line with home broadband users). • BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. BBC iPlayer Radio is used far more in daytime than traditional radio listening, which peaks at breakfast-time. Slide 2 Index Page Content 4-6 Monthly BBC iPlayer requests by media type 7 Weekly BBC iPlayer unique browsers by media type 8-10 Weekly requests by media and device type 11 TV and radio requests - live vs catch-up 12 Notes about the data in this report 13 Top TV programmes 14 Top iPlayer Radio programmes 15 Use of BBC iPlayer for TV by time of day 16 Use of BBC iPlayer Radio by time of day 17 Profile of BBC iPlayer users 18 Glossary Slide 3 * * Please Total Total monthly iPlayer requests BBCacross all routines after the festive period. festive the after routines to their return people as to December, 9m compared by up and year, last January sincehighest theirat were requests were There Millions of requests per month Jan 09 16 45 62 refer to slideto refer Feb 18 50 69 Mar 27 52 78 Apr 24 52 76 Requests for radio programmes Requests for TV programmes May 25 55 81 Jun 25 51 76 315 Jul 26 62 87 12 Aug 25 59 85 Sept 26 61 87 for requests radio and millionTV for guidefor Oct 26 71 97 Nov 29 78 107 Dec 28 86 114 Jan 10 32 88 120 Feb 30 87 116 notes Mar 33 84 118 Apr 30 93 123 May 33 97 130 Jun 31 86 117 Jul 27 87 114 Aug 28 91 119 Sep 28 86 114 Oct 31 108 139 Nov 32 109 141 Dec 32 114 145 Jan 11 35 127 162 Feb 32 117 148 Mar 38 122 160 Apr 33 108 141 May 37 122 159 Jun 36 120 157 Jul 37 117 153 Aug 40 115 155 on programmes Sep 40 113 153 Oct 44 134 178 Nov 46 139 185 Dec 44 143 187 Jan 12 46 145 191 Feb 46 146 192 Mar 48 142 190 Apr 45 140 185 Slide May 49 138 187 Measurement Jun 42 125 167 4 correction Jul 45 130 175 Aug 46 151 196 BBC Sep 50 150 199 Oct 49 165 213 Nov 40 167 207 Radio BBCiPlayer and iPlayer Dec 42 174 217 Jan-13 61 212 272 Feb 68 194 262 Mar 72 200 272 Apr 74 183 257 May 76 181 257 Jun 69 170 239 Jul 77 164 242 Aug 74 159 234 Sep 69 176 245 Oct 63 200 263 platforms, since 2009 Nov 68 198 266 Dec 69 202 271 Jan-14 74 242 316 Feb 67 235 302 Mar 72 250 322 Apr 64 205 269 May 71 205 276 missing Jun 70 194 264 Data Jul 66 171 237 Aug 64 182 247 in * Sep 75 186 261 Oct 80 240 320 Nov 80 257 336* Radio January. Dec 78 259 337 Jan-15 79 273 352 Feb 57 RADIO DATA MISSNG* 259 315 Mar 57 225 281* Apr 53 222 275 May 54 226 280 Jun 51 200 251 TV requests inflated in inflated in Jul 55 203 258 Aug 53 226 278 Sept Sep 58 276 334 Oct 58 255 313 Nov 59 252 310 Dec 56 253 309 Jan-16 65 250 315 iPlayer.on only for requestsprogrammes include now * Figures Pleaserefer increasing to the highest level seen since January 2015. January since seen levelhighest to the increasing of average an was there Overall Average Average Millions of requests per day (average monthly) Jan 09 0.6 1.6 2.1 Feb 0.7 1.8 2.4 to slideto Mar 0.9 1.7 2.5 Apr 0.8 1.7 2.5 Daily TV requests May 0.8 1.8 2.6 Jun 0.8 1.7 2.5 12 for 12 Jul 0.8 2.0 2.8 Aug 0.8 1.9 2.7 daily BBC Sept 0.9 2.0 2.9 0.9 2.3 3.3 guide Oct Nov 1.0 2.6 3.6 Dec 0.9 2.8 3.7 Jan 10 1.0 2.9 3.9 notes Feb 1.1 3.1 4.2 Mar 1.1 2.7 3.8 Apr 1.0 3.1 4.1 May 1.1 3.1 4.2 Jun 1.0 2.9 3.9 Daily radio requests Jul 0.9 2.8 3.7 Aug 0.9 2.9 3.8 Sep 1.0 2.9 3.8 10.2 Oct 1.0 3.5 4.5 iPlayer online Nov 1.1 3.6 4.7 Dec 1.0 3.7 4.7 m Jan 11 1.1 4.1 5.2 Feb 1.1 4.2 5.3 requests daily Mar 1.2 3.9 5.2 Apr 1.1 3.6 4.7 May 1.2 3.9 5.1 Jun 1.2 4.0 5.2 Jul 1.2 3.8 4.9 Aug 1.3 3.7 5.0 Sep 1.3 3.8 5.1 Oct 1.4 4.3 5.8 Nov 1.5 4.6 6.2 Dec 1.4 4.6 6.0 radio with January in Radio BBCiPlayer and BBCiPlayer across Jan 12 1.5 4.7 6.2 Feb 1.6 5.2 6.8 Mar 1.6 4.6 6.1 Slide Apr 1.5 4.7 6.2 requests May 1.6 4.5 6.0 Measurement 5 Jun 1.4 4.2 5.6 Jul 1.4 4.2 5.7 correction Aug 1.5 4.9 6.3 Sep 1.7 5.0 6.6 Oct 1.6 5.3 6.9 Nov 1.3 5.6 6.9 Dec 1.4 5.6 7.0 Jan-13 2.0 6.8 8.8 Feb 2.4 6.9 9.3 Mar 2.3 6.4 8.8 Apr 2.5 6.1 8.6 May 2.4 5.8 8.3 Jun 2.3 5.7 8.0 Jul 2.5 5.3 7.8 Aug 2.4 5.1 7.5 Sep 2.3 5.9 8.2 Oct 2.0 6.5 8.5 Nov 2.3 6.6 8.9 Dec 2.2 6.5 8.7 Jan-14 2.4 7.8 10.2 Feb 2.4 8.4 10.8 Mar 2.3 8.1 10.4 Apr 2.1 6.8 9.0 May 2.3 6.6 8.9 missing Jun 2.3 6.5 8.8 Data Jul 2.1 5.5 7.6 Aug 2.1 5.9 8.0 * Sep 2.5 6.2 8.7 Oct 2.6 7.7 10.3 Nov 2.7 8.6 11.2* Dec 2.5 8.4 10.9 Jan-15 2.5 8.8 11.3 Feb 2.0 RADIO DATA MISSNG 9.2 11.3 Mar 1.8 7.2 9.1 Apr 1.8 7.4 9.2* May 1.7 7.3 9.0 Jun 1.7 6.7 8.4 TV requests inflated in inflated in Jul 1.8 6.6 8.3 Aug 1.7 7.3 9.0 Sept Sep 1.9 9.2 11.1 Oct 1.9 8.2 10.1 Nov 2.0 8.4 10.3 * Dec 1.8 8.2 10.0 Jan-16 2.1 8.1 10.2 TV only: Monthly requests to BBC iPlayer year-on-year This graph shows the seasonal pattern of BBC iPlayer. Because a lot of BBC iPlayer viewing is simple catch-up, there is a strong link with linear TV – so highest in autumn and winter; however, major events and schedule variations cause significant monthly differences. January 2016 had 250m TV requests. 300 January 2016: TV requests 2016 inflated in Sept 250m 2015 250 2014 2013 DATA MISSING 2012 200 2011 DATA MISSING 2010 150 LONDON 2009 OLYMPICS 100 50 BBC iPlayer monthly requests (millions) 0 Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec * Figures now include requests for programmes only on iPlayer.