08 B Susie Spindler

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Sintercafé- Impact of Cup of Excellence Susie Spindler- Advisor – Founder-Alliance for Coffee Excellence Cup of Excellence is the Olympics for Coffee! Preparation à Anticipation à Winning! A Short History 1999 First ‘Best of Brazil’- Gourmet Project- 2004 First Honduras and Bolivia 2000 Second ‘Best of Brazil’ 2005 First Colombia 2001 First Guatemala competition 2007 First Costa Rica COE cupping form and Cup of Excellence name is created 2008 First Rwanda 2002 First Nicaragua 2012 First Burundi, Brazil Naturals and Mexico Alliance for Coffee Excellence is created 2014 100th competition 2003 First El Salvador 2015 ACE Cupping Lab Created Cup of Excellence logo is created 2017 First Perú ACE website and auction platform are created ACE becomes a membersHip organization Cup of Excellence Auctions in Real Money $55, 101,023 gross auction results to date Avg. price/lb. range: Top price/lb. range: $1.72 - Brazil 1999 to $2.60 -Brazil 1999 to $21.13 lb. Peru 2017 $124.50 -Honduras 2017 2017 Avg. price/lb.: Presidential Winners 2017 $14.50lb. All Countries – 40 It’s All About the Farmers • Winning Lots •3,260 (129 competitions) • First-time •2,500+ recognized farmers Impact on Farmer Sustainability 1. Quality Discovery • Before COE most unique coffees were blended (like blending all red wines from Australia). 2. Higher Prices with Transparency • Before COE farmers did not know the value of their coffees and certainly were not paid for that value. 3. Farmer Identification & Direct Trade Development • Direct relationship did not exist unless it was a huge estate. The jury experience and auctions changed that. 4. Quality Infrastructure Development • COE is the “canary in the coal Cup of Excellence Impacts Everyone Involved • Coffee Lovers Enjoy quality • Coffee Roasters, Retailers, Importers Discover and Sell Excellence • Coffee Producers Improve transparency and infrastructure This benefit is due to a continuous circle of increased awareness and reputation, higher quality, and increased demand Increased Increased Awareness & Demand Reputation Better Quality Coffee.

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