Sintercafé- Impact of Cup of Excellence

Susie Spindler- Advisor – Founder-Alliance for Excellence Cup of Excellence is the Olympics for Coffee!

Preparation à Anticipation à Winning! A Short History

1999 First ‘Best of ’- Gourmet Project- 2004 First and Bolivia 2000 Second ‘Best of Brazil’ 2005 First 2001 First competition 2007 First Costa Rica COE cupping form and Cup of Excellence name is created 2008 First Rwanda 2002 First 2012 First Burundi, Brazil Naturals and Alliance for Coffee Excellence is created 2014 100th competition 2003 First 2015 ACE Cupping Lab Created Cup of Excellence logo is created 2017 First Perú ACE website and auction platform are created ACE becomes a membership organization Cup of Excellence Auctions in Real Money $55, 101,023 gross auction results to date

Avg. price/lb. range: Top price/lb. range: $1.72 - Brazil 1999 to $2.60 -Brazil 1999 to $21.13 lb. 2017 $124.50 -Honduras 2017

2017 Avg. price/lb.: Presidential Winners 2017 $14.50lb. All Countries – 40 It’s All About the Farmers

• Winning Lots •3,260 (129 competitions)

• First-time •2,500+ recognized farmers Impact on Farmer Sustainability

1. Quality Discovery • Before COE most unique were blended (like blending all red wines from Australia).

2. Higher Prices with Transparency • Before COE farmers did not know the value of their coffees and certainly were not paid for that value.

3. Farmer Identification & Direct Trade Development • Direct relationship did not exist unless it was a huge estate. The jury experience and auctions changed that.

4. Quality Infrastructure Development • COE is the “canary in the coal Cup of Excellence Impacts Everyone Involved

• Coffee Lovers Enjoy quality

• Coffee Roasters, Retailers, Importers Discover and Sell Excellence

• Coffee Producers Improve transparency and infrastructure This benefit is due to a continuous circle of increased awareness and reputation, higher quality, and increased demand

Increased Increased Awareness & Demand Reputation

Better Quality Coffee