C NTENT 1-14 May 2017 www.contentasia.tv l www.contentasiasummit.com ContentAsia @ Top takeouts from APOS 2017 BCM in Korea Who said/thinks what & why in Bali this year... Follow us around this year’s Busan Contents Market (BCM) from 10-12 May. News, views, who’s there and what they’re up to... Asia to top NBCUni non-linear biz in 2 years 10 SVOD destinations in Asia by end 2017 NBCUniversal will have signed 10 on- demand branded VOD destinations in Asia by the end of this year, doubling its profile in Asia’s emerging non-linear en- vironment. And that’s just the beginning. This year’s APOS (Asia Pacific Video Op- together. We have to work together and erators Summit) by Media Partners Asia educate people on online streaming. We You’ll find the whole story on page 5 (MPA) wrapped last Thursday with some believe the market will turn…. MG [for messages that were louder than others content] is not the right model”. and a clear sense that long-held truths Indonesian telco Telkomsel’s director/ are no longer true and that new rules are chief marketing officer, Alistair Johnston, being made up day by day... These are echoed the sentiment. Malaysia’s our top nine. “The traditional model of subscription Media Prima hits packages for content with a big MG, I MGs are Dead. Long Live really think this has to be revised,” John- the road Rev-share ston said, outlining the possibility of co- OTT platform tonton mingling products to allow subscribers ventures into Singapore in Talk of minimum guaran- to cherry-pick the content they want no tees for content is a total matter where it comes from, and at the first regional deal passion killer for telcos, same time managing data. most of who are not shy “Indonesian subscribers are not going about saying things like “never going to to have multiple subscriptions” to SVOD Malaysian OTT platform tonton is going 1 happen”, “think again if that’s your line”, services, he added. abroad for the first time in a deal with “let’s talk revenue share” and variations Telkomsel, which invests US$1.2 billion a Singapore telco Singtel. Media Prima of those. year in its network, offers monthly, weekly, head Datuk Kamal Khalid talks about The thread across the two-day event in daily, sachet and pay-per-use payment the media company’s new outward Bali kicked off with Globe Telecom (Phil- options. face. ippines) president and CEO, Ernest Cu. Johnston outlined a model “that maxi- “Everyone wants an MG,” he said, add- mises the value of premium content” You’ll find the whole story on page 3 ing: “We said maybe, but nowadays re- rather than one based on free content. member that we are all building a market More on page 7 TV ASIA FULLPAGE NUEVA MEDIDA.ai 1 12/04/2017 11:53:55 a.m. C M Y CM MY CY CMY K 1-14 MAY 2017 page 2. (Press Release) ᾡᾐᾚᾤᶣᾖᾞᴾ A Rakugo Journey through Japan May 7 (Sun.) 08:10 – 08:38 (JST), etc. TOKYO, April 26, 2017- As the 2020 Tokyo Olympic and Paralympic Games get closer, over 20 million tourists per year are coming to Japan. With them in mind, NHK WORLD TV has started RAKU×GO, a new type of program to highlight some of the country’s attractionsC . NTENTEnglish-speakingASIA 1-14 May 2017 Page 3. performers of Rakugo, Japanese traditional comic storytelling, travel around the nation, meet people, and employ their comic storytelling talents to introduce the appeal of each area. Japan’s NHK debuts Media Prima’s tonton hits the road pre-Olympics travel show OTT platform signs 1st regional deal with Singtel Host Kimie Oshima in RAKUxGO Japanese public broadcaster NHK pre- mieres one-off travel show RAKUxGO Our storytellers this time are Kimie Oshima and Kaishi Katsura. Kimie is ona 7Rakugo May at 8.10pmperformer (Japan time) and on its international 24-hour English-language social linguist who studies the effects of laughter and humor in English-languageTV service, education NHK World TV.. Kaishi is From left: Anurag Dahiya, Singtel; Datuk Kamal Khalid, Media Prima; The 28-minute one-off is part of the Goh Seow Eng, Singtel; and Airin Zainul, Media Prima from the Kamigata School of Rakugo. He has performed in the United Statesnetwork’s and multi-year other content countries stategy. in Malaysia’s tonton has partnered with Sin- TV business. The premium subscription the run up to the 2020 Tokyo Olympic/ gapore telco Singtel to launch the seven- service offers entertainment add-ons, Kimie travels to Ishikawa Prefecture; Kaishi goes to Saga. In their journeys,Paralympic they explore Games. lifestyles, year-old OTT platform on Singtel’s Cast such as original content and access to NHK has chosen the Japanese tradi- OTT video portal app in mid-May. programmes up to six months before the nature, industries, food, traditions, and ways of life. tional comic storytelling form, Rakugo, The deal gives tonton, owned by Ma- free-TV premiere. to frame this latest journey around laysia’s free-TV group Media Prima, its first Khalid said tonton’s shift to a subscrip- In the castle town of Kanazawa, Kimie looks in on the traditional sweet andJapan. cake industry, visits a exposure outside Malaysia. tion model in Malaysia was a major RAKUxGO may be turned into a series Media Prima Television Networks (MPTN) move. “Now we can do things that make depending on viewer feedback, NHK chief executive officer, Datuk Kamal Kha- perfect sense to an online audience that confectioner at home, and participates in a tea ceremony. Kaishi headssaid.to The Arita, series is ahosted community by Rakugo lid, said at the signing ceremony on the wouldn’t sit comfortably on free to air,” performer/social linguist, Kimie Oshima, sidelines of APOS in Bali that the aim was he said. steeped in the history and culture of ceramics. He watches master potters andat work international at their Rakugo kilns performer, and to increase access to Malaysian content Initiatives include a movie collaboration Kaishi Katsura. from outside of Malaysia. with two of Malaysia’s biggest YouTube discovers other attractions. After that, the performers present new comic narratives based on their The 33-year-old Media Prima, which stars. “This is a nice bridge between our IFA S’pore/China seal 4K launched tonton in 2010, has customised core business and an audience that might experiences, at a Rakugo theater in Yokohama. the content line-up and the user experi- not look at free-to-air as their primary ve- wildlife co-pro ence for Singapore. hicle,” he added. Travel guides can be found all around, but you’ll only come across this sort of introduction to Programming includes live events such Another recent innovation is the addi- Singapore production house IFA Media as Anugerah Bintang Popular Berita Har- tion of linear channel HITS, “which is bring- Japan in one place: NHK WORLD TV. has tied with China’s CICC (China ian and dramas such as Menanti Febru- ing in a new audience... it has done fan- Intercontinental Communication Cen- ari and Raisha alongside other Malaysian tastically well for us,” Khalid said. ter), Xi’an Cloud Vision and Shenzhen dramas up to six months before TV broad- “Content is key,” he added. “We don’t Top Vision on 4K natural history series cast and more. have the multi billion dollars, so we have <Contacts> NHK Press Office: Shoji MOTOOKAUntamed or China Megumi. The ambitious IWASAKI multi- At home, tonton has 6.8 million users. to be selective and surgical with the kinds Tel: +81(0)3-5455-2444, 2459 / E-mail:year s02201 [email protected] includes three theat- 80% of the content is local. The platform of content we have”. rical-length 4K films: Made in China, has not disclosed how many users have Another key element is telco partner- Tibet Roof Of The World and China’s converted into subscribers. ships. “When we conclude a partnership Secret Worlds for multi-platform distri- tonton’s ad-supported free platform with a telco we see a spike in the number bution in China and worldwide. complements Media Prima’s core free- of conversions,” Khalid said. 1-14 MAY 2017 page 4. C NTENTASIA 1-14 May 2017 Page 5. Asia to top NBCUni’s non-linear biz in two years 10 SVOD destinations in Asia by end 2017, MacLellan says NBCUniversal will have signed 10 on-de- mand branded VOD destinations in Asia by the end of this year, doubling its profile Being a direct-to-consumer in Asia’s emerging non-linear environ- player is much more ment. And that’s just the beginning. difficult than it seems.” “We are in the first inning of a nine- inning game,” said Kevin MacLellan, NBCUniversal’s chairman, global distribu- Kevin MacLellan tion and international, during Asia Pacific Chairman, Global Distribution and International, NBCUniversal Video Operators’ Summit (APOS) in Bali. In the next two years, MacLellan said, Asia would become NBCUniversal’s lead- ing non-linear market in the world. Our focus was the channels in which we TV penetration is much higher, affiliates Even at 10 digital deals, MacLellan de- can invest to go deeper with consumers are more focused on on-demand and scribed the Asia business as “sizeable”. on a digital or linear basis and [deciding are renewing their linear deals in order to The existing five SVOD deals are in Chi- which of] the channels we might have to secure those additional rights.