The In Destination Event Arival Guide

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This is your Arival.

There are tons of travel industry conferences. Too many. And how many focus on the best part of travel – all the things you do when you get there? None. Zero. Zilch. Nada.

It’s time to change that. Tours, activities, events and attractions represent travel’s third-largest segment, with more than 120,000 businesses worldwide. And these businesses – your business – face extraordinary marketplace changes, in technology, distribution, traveler behavior, and much more. It’s time your industry – our industry – came together.

Welcome to Arival – your forum dedicated to the best part of travel. That’s right – this is your Arival. Our mission from day one is to create an event for you and about you. Day tour operators, activity and experience providers, attractions, parks, events, ground transportation, destinations… if you play a role in shaping the traveler experience once they arrive, then Arival is for you.

We have worked with many leading voices across our industry to design an event advancing the business of creating awesome in- destination experiences. Over the next two days, you will hear from leaders, innovators and experts touching every aspect of marketing, technology, sales and guest experience that matter to your business.

Here’s what you can expect:

Two jam-packed days of content – from big picture strategy to hands-on practicality:

1. Theater sessions that assemble industry leaders to discuss and debate the big issues defining our present and shaping our future

2. Hands-on workshops covering essential topics in tech, marketing, social media, third-party sales & distribution, guest experience and more

#arivalevent 4 Welcome

3. Practical demo labs that let you see the latest in reservations technology and distribution platforms

4. A great freakin’ time! It is Vegas, after all. We’re going to have some fun, including some great parties, a ride on the High Roller, and a few surprises

We founded Arival with one simple mission: establish “tours and activities” as the major sector of the global travel, tourism and hos- pitality industry that it deserves to be. So let’s get to work – and have some fun. This is the best part of travel. This is your Arival.

Arival Founders

Alex Kremer Bruce Rosard Douglas Quinby

Alex Kremer Bruce Rosard Douglas Quinby

#arivalevent 5 Schedule at a Glance

Wednesday, October 11

All Day Optional pre-Arival Tours & Activities Arival Activities Desk, powered by Bokun at www.arivalactivities.com

4:00 PM – 7:00 PM Your Arival: Registration is Open at the Arival Registration Desk sponsored by City Sightseeing Worldwide

7:30 PM – 11:30 PM An Arival Night on the Town - Sponsored by Gray Line Worldwide, SIMPLENIGHT, Gray Line Las Vegas Meet at the LINQ Bus Lobby between 7:30 and no later than 8:30 PM for a special Las Vegas Strip Tour of some of Vegas’ hottest clubs while getting to know your fel- low Arival attendees! Note: Surrender night club has a dress code - Casual Dressy: men must wear collared or button-down shirts, slacks or nice jeans with no tears, nice shoes.

Thursday, October 12

Breakfast on your own. (If you are staying at the LINQ, use your breakfast voucher at the Paradise Buffet in the Flamingo Hotel right across the Promenade.)

7:30 AM – 6:00 PM Registration and Info Desk

9:00 AM Sharp Arival Theater I

9:00 AM – 9:15 AM Arival Kickoff

9:15 AM – 10:00 AM Online Distribution Today & Tomorrow

10:00 AM – 11:00 AM Oh Yeah, These Guys Sell Too

11:00 AM – 12:55 PM Lunch Break

11:15 AM – 12:45 PM Lunch is Served Come early or late, buffets are continously refreshed!

11:15 AM – 11:35 AM Demo Labs (Checkfront, FareHarbor, Musement, Tiqets)

#arivalevent 6 Schedule at a Glance

Thursday, October 12 (continued)

11:45 AM – 12:05 PM Demo Labs (Checkfront, Expedia Local Expert, Musement, Peek, Viator and TripAdvisor)

12:15 PM – 12:35 PM Demo Labs (Checkfront, Great Guide, Peek, Rezgo, Viator and TripAdvisor)

1:00 PM Sharp Arival Theater II

1:00 PM – 1:30 PM The Sharing Economy and Tours & Activities

1:35 PM – 2:05 PM Google and In-Destination Experiences

2:10 PM – 2:40 PM Working with Your DMO

2:45 PM – 3:30 PM Coffee Break & Demo Labs

2:55 PM – 3:15 PM Demo Labs (FareHarbor, Expedia Local Expert, Shubert Ticketing, Veltra)

3:30 PM – 4:15 PM Your Choice of Four Workshops: 1. How to Select Your Tech (Get Your RFP On) 2. Make Your TripAdvisor Listings Amazing 3. The Science of Search 4. Websites That Work

4:30 PM – 5:15 PM Your Choice of Four Workshops: 1. The Essential Tech Stack for Ticketed Attractions 2. Is Your Pricing Right? 3. Social Media for Tours, Activities & Attractions 4. Delivering Five Star Experiences to Your Guests

6:00 PM – 7:30 PM The Peek Sunset Happy Hour

7:30 PM – 9:30 PM The High Roller Experience (Use your free admission via the tickets emailed to you by Tiqets and enjoy a drink in the High Roller party room sponsored by Redeam and DataArt before you board your cabin.)

#arivalevent 7 Schedule at a Glance

Friday, October 13

Breakfast on your own. (If you are staying at the LINQ, use your breakfast voucher at the Paradise Buffet in the Flamingo Hotel right across the Promenade.)

8:00 AM – 2:00 PM Registration and Info Desk Sponsored by City Sightseeing Worldwide

9:00 AM – 9:45 AM Your Choice of Three Workshops 1. The Essential Tech Stack for Tours & Activities 2. Working with Online Distributors 3. Creating Awesome Content

10:00 AM Sharp Arival Theater III

10:00 AM – 10:40 AM Big Brands

10:40 AM – 11:30 AM Big Visions

11:30 AM – 12:15 PM Coffee & Energy Break and Demo Labs

11:45 AM – 12:05 PM Demo Labs (FareHarbor, Rezgo, Shubert Ticketing, Veltra)

12:15 PM – 1:30 PM Arival Theater IV

12:15 PM – 1:10 PM Big Voices

1:10 PM – 1:30 PM Arival Wrap-up (but we’re just getting started)

#arivalevent 8 Information

General Info

Workshops and Demo Labs

Due to high demand for some Workshops and Demo Labs, if you are not pre- registered, you may not be able to attend your first choice. But, there are other great options to choose from. If you are pre-registered, be there on time or you may lose your seat!

WiFi Access

Network Name: arival Network Password: arival17

Arival App If you haven’t yet, download the Arival App and join the Community. In the iTunes Store or Google Play, search for “Bizzabo” and download. When it says “Looking for an event?” type in “Arival” and it will come up. Click and you’re in. Join the Community with our LinkedIn profile or your email.

Breakfast Breakfast is on your own on both Thursday & Friday. If you are staying at the LINQ, take advantage of complimentary Flamingo Buffet Breakfast vouchers that you received at registration (right across the Promenade from the LINQ). Plan on a line at the buffet andbe in your seat at 9:00 AM sharp both days.

Discounted Tours & Activities Check out the discounted tours and activities throughout Vegas at the Arival Activities Desk, powered by Bókun. Available at www.arivalactivities.com and the Activities Desk in the Arival Ballroom.

Powered by:

Guides There will be Arival Guides available at the info desk to help guide you to the different events.

#arivalevent 9 We Love Our Partners!

Arival Launch Partners

______Arival Partners

______

Arival Demo Partners

______Arival Media Partners

______

Arival Association Arival Community Partner Partner

#arivalevent 10 We Love Our Sponsors!

Arival Sponsors

#arivalevent 11 Detailed Agenda

Wednesday, October 11

Arival Day

All Day Optional pre-Arival Tours & Activities Arival Activities Desk, powered by Bókun at www.arivalactivities.com

4:00 PM – 7:00 PM Registration Desk is Open Sponsored by City Sightseeing Worldwide Arival Activities Desk in Arival Ballroom

7:30 PM – 11:30 PM An Arival Night on the Town Sponsored by Gray Line Worldwide, SIMPLENIGHT, Gray Line Las Vegas A special Las Vegas tour and nightclub crawl with your fellow Arival attendees. The bus tour heads south to the start of the Strip (by the Las Vegas sign) and then heads north on the Strip for the first stop and a complimentary drink. After about an hour, hop on a Gray Line Las Vegas bus as we head to Surrender at the Wynn Hotel, one of the hottest clubs in Vegas.

7:30 PM - 8:30 PM Meet at the LINQ bus lobby. Follow Arival guides from the hotel lobby. If you didn’t RSVP, we likely won’t have a seat on the bus for you. Note: Surrender night club dress code is Casual Dressy: men must wear collared or button-down shirts, slacks or nice jeans with no tears, nice shoes.

11:30 PM Gray Line Las Vegas buses depart from Wynn Hotel Bus Lobby. If you would like to leave earlier or later, just hop a Lyft or Uber.

#arivalevent 12 Schedule Detailed Agenda

Thursday, October 12

Breakfast on your own. (If you are staying at the LINQ, use your breakfast voucher at the Paradise Buffet in the Flamingo Hotel right across the Promenade.) ______

9:00 AM Sharp Arival Theater I Sponsored by Gateway

9:00 AM – 9:15 AM Arival Kickoff Our mission is to establish Tours, Activities and Attractions as the major sector of the global travel, tourism and hospitality industry that it deserves to be. Let’s write this story together.

9:15 AM – 10:00 AM Online Distribution Today & Tomorrow Online travel agencies have long been big for flights and hotels. Now they have set their sights on Tours & Activities. Hear from some of the world’s largest online sellers – Viator, Expedia, GetYourGuide and Veltra – on what they have in store for tours and activities and what it means to you. Speakers: Ben Drew, VP Business Development, TripAdvisor Attractions Jen O’Twomney, Vice President, Expedia Local Expert Shane Whaley, Country Manager, Us & Canada, GetYourGuide Emmanuel Issaurat, Chief Alliance Officer, Veltra Moderator: Douglas Quinby, Senior Vice President, Research, Phocuswright & Co-Founder, Arival

10:05 AM – 10:55 AM Oh Yeah, They Sell Too There are many ways for travelers to find and book things to do. This session features a series of essential talks on points of sale that don’t get much attention – but should. While online travel’s biggest brands get most of the media attention, the distribution of tours and activities is in fact very diverse. There are many ways for travelers to find and book

#arivalevent 13 Detailed Agenda Schedule

things to do. Activity providers need to learn about them all. Speakers: Mike Bainter, Director Supplier Partnerships, Groupon Things to Do Stefano Zeni, Head of Commercial Management & Sourcing Development, GTA Joost Timmer, Managing Director, iVenture Card International Eric Gnock Fah, President & COO, Klook Moderator: Laura Rich, Co-Founder & CEO, Street Fight ______

11:00 AM – 12:55 PM Lunch Break & Demo Labs Arival Ballroom

11:15 AM – 12:45 PM Lunch is served. Come early or late after checking out the Demo Labs, buffets are continuously refreshed.

11:15 AM – 11:35 AM Demo Labs See mobile app or website for Demo Lab descriptions and locations. Checkfront FareHarbor Musement Tiqets 11:45 AM – 12:05 PM Demo Labs Checkfront Expedia Local Expert Musement Peek Viator and TripAdvisor 12:15 PM – 12:35 PM Demo Labs Checkfront Great Guide Peek Rezgo Viator and TripAdvisor

#arivalevent 14 Schedule Detailed Agenda

1:00 PM Sharp – 2:45 PM Arival Theater II Sponsored by Phocuswright

1:00 PM – 1:30 PM The Sharing Economy and Tours & Activities The big tourism buzzword of the past few years has been “travel like a local,” and with Airbnb’s launch of Experiences, the home-sharing giant is placing a big bet that the future of activities is less tours and more peer- to-peer. Will the sharing economy reinvent the tours and activities indus- try, or is this a flash in the pan? If travelers are seeking more authentic, “local” experiences, how can tour and activity providers today adapt their products to serve this growing demand for “local”? Speakers: Luciano Bullorsky, President, ToursByLocals Tony Carne, General Manager, Urban Adventures Aashi Vel, Co-founder and Co-CEO, Traveling Spoon Erik Blachford, Venture Partner, Technology Crossover Ventures Moderator: Douglas Quinby, Senior Vice President, Research, Phocuswright & Co-Founder, Arival

1:35 PM – 2:05 PM Google and In-Destination Experiences The world’s leading search engine plays a huge role in how travelers find things to do when they get there, and Google is only going deeper into trips with local, mobile, maps and its new Trips app. Hear from Google’s managing director for travel on how the search giant views tours, activi- ties and attractions, how travelers search in-destination, and what activity providers need to know to capture their share. Speaker: Rob Torres, Managing Director Travel, Google Interviewer: Bruce Rosard, Co-Founder and Managing Director, Arival

2:10 PM – 2:40 PM Working With Your DMO Your DMO – or destination marketing organization – plays a vital role in attracting travelers to your destination and helping them decide what to do. Learn how to build your business by partnering with your DMO. Hear from leaders in destination marketing who will speak to the role DMOs play in the in-destination experience and influencing travelers, and how tour and activity providers can – and should – partner with them.

#arivalevent 15 Detailed Agenda

Speakers: Scott Beck, President & CEO, Visit Salt Lake Cathy Ritter, Director, Colorado Tourism Office Martha Sheridan, President & CEO, Go Providence Cathy Tull, Chief Marketing Officer, Las Vegas Convention and Visitors Authority Moderator: Bruce Rosard, Co-Founder and Managing Director, Arival ______

2:45 PM – 3:30 PM Coffee Break & Demo Labs Arival Ballroom

2:55 PM – 3:15 PM Demo Labs See mobile app or website for Demo Lab descriptions and locations. Expedia Local Expert FareHarbor Shubert Ticketing Veltra

3:30 PM – 4:15 PM Your Choice of Four Workshops See mobile app or website for a full description of each Workshop.

How to Select Your Tech (Get Your RFP On) This hands-on workshop walks you through the ABCs of how to set up your own RFP process (request for proposal), prioritize the needs of your business and evaluate the offerings and systems of the growing legion of technology providers. Speaker: Jason Hackett, Founder, Brier Katama

Make Your TripAdvisor Listings Amazing Reviews on TripAdvisor are critical to your business. This session will help you drive great reviews and optimize your listings. Speaker: David King, North America Regional Sales Director, TripAdvisor Attractions

#arivalevent 16 Schedule Detailed Agenda

The Science of Search At the start of every online traveler’s journey is search, on any number of platforms, from Google to TripAdvisor and beyond. Getting your business to show up in searches is increasingly more data science than art, and the range of platforms through which travelers discover your business can be mind-boggling. Speakers: Laura Rich, Co-Founder & CEO, Street Fight Andrew Shotland, CEO, LocalSEOGuide

Websites That Work A great website for any travel business is mission critical, but building one that works for customers is hard, especially for providers of tours, attractions and activities. This workshop will be interactive. Max will walk through your websites and give actionable insights you can use to grow your direct channel. Speaker: Max Valverde, COO, FareHarbor ______

4:30 PM – 5:15 PM Your Choice of Four Workshops See mobile app or website for a full description and location of each Workshop.

The Essential Tech Stack - Ticketed Attractions Covering everything from ticketing and redemption to APIs, operations and more, this session provides an essential guide to building a future-oriented tech stack for attractions and providers of general admission tickets (theme parks, zoos, museums, etc.). Speakers: Randy Josselyn, Principal of Wildlife and Conservation, Gateway Ticketing Systems Luuc Elzinga, CEO, Tiqets Leith Stevens, Co-Founder and VP, Business Development, Redeam Moderator: Jason Hackett, Founder, Brier Katama

Is Your Pricing Right? Is your current approach to pricing leaving money on the table? With the shift to online bookings, seasonal pricing is becoming a thing of the past.

#arivalevent 17 Detailed Agenda

More and more attractrions are discovering how to use pricing to drive demand during slow times and increase profits during the busy season. Revenue management, the concept of pricing based on supply and demand trends to generate the highest potential yield, is a practice that every sector of travel must embrace. This workshop will take you through the basic principles of dynamic pricing and help get you on the way to higher profits. Speakers: Valyn Perini, VP Strategic Partnerships, Nor1 Greg Loewen, CEO, Digonex Technologies Moderator: Alex Kremer, Co-Founder & VP Product, Redeam and Co-Founder, Arival

Social Media for Tours, Activities & Attractions Social networks are playing a bigger role than ever in travelers’ decision- making and businesses’ online reputations. This workshop walks through the key social networks and features principles for great content, acquir- ing followers and engaging customers on social media. Speaker: Martin Stoll, CEO, Sparkloft Media

Delivering Five Star Experiences to Your Guests In this hands-on workshop, we’ll show you how to create unforgettable experiences for your guests, earn more rave reviews, and drive word of mouth sales. We’ll look at best practices from tour companies around the world and offer simple, guest-focused guidelines to have your tour or activity stand out from the crowd. Speaker: Kelsey Tonner, Founder, Be a Better Guide

6:00 PM – 7:30 PM The Peek Sunset Happy Hour Head up to the the Vortex, the LINQ’s rooftop and catch a Las Vegas Sunset (6:07 PM) overlooking the strip. Join the Peek founders and team over drinks and food while socializing with fellow Arival attendees.

7:30 PM – 9:30 PM The High Roller Experience Follow the Arival Guides down the LINQ Promenade to Las Vegas’ tallest attraction. Use your free admission via the tickets emailed to you by Tiqets and enjoy a drink in the High Roller party room co-sponsored by Redeam and DataArt before you board your cabin.

#arivalevent 18 Wish you were here.

SeaSpray Cruises Atlantis Submarines Seaspray Cruises

Action Photo Tours

Holo Holo Charters

Sunny Day Scoot Elding Adventure at Sea ScheduleDetailed Agenda

Friday, October 13

You can sleep in on Saturday. We have an amazing day two in store for you. ______

Breakfast on your own. (If you are staying at the LINQ, use your breakfast voucher at the Paradise Buffet in the Flamingo Hotel right across the Promenade.)

9:00 AM Sharp – 9:45 AM Your Choice of Three Workshops See mobile app or website for a full description and location of each Workshop.

Creating Awesome Content The path to purchase is incredibly complex. Learn how to optimize your content across multiple channels to earn your customer’s business. Speaker: Carrie Koenig, Senior VP Sales & Marketing, Miles Partnership

The Essential Tech Stack for Tours & Activities Reservations, inventory, online booking, customer management, digital waivers, payment systems, finance, operations and more...everything today’s operator of tours, activities and scheduled experiences needs to point your business - and your tech - toward the big, digital future. Who’s this for? This session is designed for day tour operators and activity providers who provide scheduled, bookable tours and experiences. Attractions and providers of general admission tickets (theme parks, zoos, museums, etc.) should attend The Essential Tech Stack for Ticketed Attractions. Speakers: Grant Jurgeneit, Co-Founder and VP Business Development, Checkfront Will Plummer, Director, Trust My Travel Moderator: Alex Bainbridge, Founder and CEO, Uptaste and Founder and former CEO, TourCMS

#arivalevent 20 Detailed Agenda

Working with Online Distributors Online travel agencies (OTAs) are playing a growing role in the sales of tours, activities and attractions. How well are you working with them? Are you working with them at all? How should you negotiate with them? How can you optimize your listing on their sites? Do they compete with your own website? This session offers a primer on how to build and manage your online partner relationships effectively and profitably. Speakers: Stephen Joyce, CEO, Rezgo Umesh Majithia, Commercial Director, Golden Tours / Gray Line London

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10:00 AM Sharp – 11:35 AM Arival Theater III Sponsored by Redeam

10:00 AM – 10:35 AM Big Brands Ask anyone off the street and they could probably name several airline and hotel brands off the top of their head. But how many tour and activity brands could they name? Could that change? Hear from some of the biggest names in tours and attractions on the role and opportunity of brands in the in-destination experience and what the future holds. Speakers: Mike Gallagher, Co-Chairman and Co-Founder, CityPass Joey Robinson, Vice President, Big Bus Brad Weber, CEO, Gray Line Worldwide Moderator: Alex Kremer, Co-Founder & VP Product, Redeam and Co-Founder, Arival

10:40 AM – 11:30 AM Big Visions Everybody starts somewhere. At Arival, we love startups and innovation. So we have assembled some of the most interesting startups targeting the world of tours and activities and travel industry experts who are going to mentor them live, on stage. Come hear them give their short pitch and decide for yourself who’s most innovative – and maybe become inspired to innovate yourself!

#arivalevent 21 Detailed Agenda

Startups: PicThrive: Neal Belovay, Co-Founder & CEO PlacePass: Emily Bernard, Co-Founder and Chief Revenue Officer Ventrata: Oliver Morgan, Founder & CEO Visit.org: Michal Alter, Co-Founder & CEO Industry Mentors: Carl Shepherd, Co-Founder & former Chief Strategy Officer, HomeAway Philip Wolf, Founder, Phocuswright and Serial Board Member ______

11:30 AM – 12:15 PM Coffee & Energy Break and Demo Labs Arival Ballroom 11:45 AM – 12:05 PM Demo Labs See mobile app or website for Demo Lab descriptions and locations. FareHarbor Rezgo Shubert Ticketing Veltra

12:15 PM – 1:30 PM Arival Theater IV Sponsored by Tnooz

12:15 PM – 1:10 PM Big Voices The tours and activities sector is home to many thousands of amazing companies. In this session, you will hear a series of short talks on how different operators and attractions broke out, created new experiences, and authored their own extraordinary stories. Speakers: Simone Gozzi, CEO, City Wonders Meka White, VP Sales and Marketing, Legends/One World Observatory Danny Schaefer, Co-Founder, My 420 Tours Ashley Steyaert, Conservationist, One Ocean Diving

1:10 PM – 1:30 PM Arival Wrap-up (but we’re just getting started)

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trustmytravel.com arrival-ad-transmitted.pdf 1 9/19/17 11:41 AM

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