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CREATIVE ACADEMY THE GROUP’S INTERNATIONAL POSTGRADUATE SCHOOL. MASTER OF ARTS IN DESIGN AND APPLIED ARTS ON JEWELLERY, WATCHMAKING AND ACCESSORIES.

CA_Brochure_7MAGGIO_cover.indd 1-2 02/07/13 10.10 CA_Brochure_7MAGGIO_cover.indd 3-4 02/07/13 10.10 163321_CA_Brochure.indd 1 02/07/13 10.16 creativity applied to products Creative Academy is an international postgraduate design school established in Milan, Italy, by the Richemont Group. It provides a Master of Arts in Design AND Applied Arts that teaches undergraduates how to design, draft and produce real-life products for the luxury sector.

The aim of the program is to turn theory into professional practice. The Master of Arts in Design AND Applied Arts covers the entire process – from design and product development to superior craftsmanship, marketing and communication – while teaching theory as applied to the dynamics of the luxury world and the competitive benefits applied creativity can produce.

LEARNING to work Creative Academy is a bridge from higher learning to the world of work. The academy’s postgraduate program helps young creative talents move directly from school into one of the most prestigious luxury businesses in the world: the Richemont Group.

Only twenty of the most promising and successful design students from schools all over the globe are admitted into the program each year.

Creative Academy’s mission is to offer young future professionals the tools they need to respond to the constantly evolving demands of the luxury sector, providing skills that will serve them throughout their careers.

LEFT MASTER 2013 ABOVE LEFT PROJECT 2012 “STAR TRACKS”, ROBERTO REYES ABOVE RIGHT MONTBLANC PROJECT 2012 “DANDELION”, ZHIJIAO SHEN

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163321_CA_Brochure.indd 2 28/06/13 09.56 163321_CA_Brochure.indd 3 08/07/13 14.05 A POSTGRADUATE SCHOOL ESTABLISHED EXCLUSIVELY FOR THE RICHEMONT LUXURY GROUP The Richemont Group includes many of the most prestigious names in luxury: , Van Cleef & Arpels, A. Lange & Söhne, Baume & Mercier, IWC, Jaeger-LeCoultre, Officine , Piaget, Ralph Lauren Watch & Jewelry CO., , , Montblanc, Alfred Dunhill, Azzedine Alaïa, Chloé, , Peter Millar, NET-A-PORTER.COM, JAMES Purdey & SONS and Tang.

About Each of these Maisons represents a proud The group is managed with the objective tradition of style, quality and craftsman- of growing value for shareholders over ship that Richemont is committed to pre- the long-term, recognizing that the most serving. Every Maison’s individual heritage important assets of the group – its luxury and identity is rigorously safeguarded, Maisons – have almost all been in existence and its designers and craftsmen are con- for over a century. stantly challenged to reinvent and inno- vate in order to keep this heritage alive The independence of each Maison within the and thriving. Group is fundamental to Richemont’s over- all growth strategy. Each Maison focuses History on increasing awareness and desirability by developing creative products and ap- Richemont was created in 1988 by the propriate marketing programmes. spinoff of international assets owned by The Maisons’ products are sold through Limited of South Africa a network of boutiques owned by the (today Limited). Established by Dr. Group, through franchise operations and in the 1940s, Rembrandt Group through boutiques owned by third parties. owned significant interests in various in- dustries including tobacco, financial ser- RICHEMONT CONTRIBUTION TO CREATIVE ACADEMY vices, wines and spirits, gold and diamond mining, as well as investments • Presentations by brand CEOs, competitors, that, along with an investment in Rothmans Entrepreneurs, professional designers International, would form Richemont. • Seminars on jewelLEry, watches and accessories Strategy • Projects developed together with different Maisons Richemont’s business encompasses five key • An internship within a Maison in the areas: jewelLEry, watches, writing instru- richemont Group ments, leather and accessories.

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163321_CA_Brochure.indd 4 28/06/13 09.56 163321_CA_Brochure.indd 5 08/07/13 14.05 Course Structure The course lasts ten months: seven months at Creative Academy in Milan (January-July), plus a three-month internship granted to deserving students (September-November).

The study program is divided into different, interchangeable units: • Lectures on marketing, branding and communication • Creative exercises, Internet and field research Master of Arts • Presentations by brand CEOs, competitors, entrepreneurs and professional designers • Seminars on luxury and arts and crafts • Seminars on jewelLEry, watches and accessories in Design AND • Seminars on new materials • Seminars on manual rendering APPLIED ARTS • Computer training in Photoshop, Illustrator, 3D programs and KeyShot • Presentation skills Designers innovate shapes and functions. They interpret • Projects realized for the Maisons of Richemont Group aesthetics and anticipate emerging trends. The Master of Arts in Design AND Applied Arts aims at developing these • INNOVATIVE projects realized for partners outside the Richemont Group qualities and attitudes while teaching the technical and • Guided visits around Italy and abroad design skills students will need to succeed. Learning takes place through workshops and constant interaction with Maisons within the Richemont Group. Teachers have been recruited from the most qualified universities and design schools in OBJECTIVES: the world, among which our most important partners POLI.design and SDA Bocconi, as well • Channel the creative elements of design through as among CEOs and art directors from within the Richemont Group. practical, hands-on knowledge of craftsmanship while keeping the focus on brand reputation and the final At the end of the course, students that have excelled are offered a 3-month internship in customer one of the Richemont Group’s Maisons. Internships are assigned based on an evaluation of the abilities and individual skills each • Work for a luxury brand student has developed during the course. • Learn to follow a brief • Understand and integrate applied arts and crafts MAISON PROJECTS Maison projects are commissioned and overseen directly by Maisons from within the Richemont Group. Students work on products that have the potential to be put into pro- duction. The importance of these projects resides on one hand in the opportunity to work on real projects the way established professionals inside the Maison would; on the other an opportunity to learn firsthand what it means to work for a luxury brand in the re- spect of its values and tradition.

LEFT STUDENTS AT WORK IN CREATIVE ACADEMY

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163321_CA_Brochure.indd 6 28/06/13 09.57 163321_CA_Brochure.indd 7 28/06/13 09.57 INNOVATIVE ProJects In addition to Maison projects, every year students work on different creative projects. These are not linked to the core products of the Master COURSE, but related to other fields such as graphic design, industrial design, boutique displays, web design and so on. Once completed, these creative projects are realized by expert craftsmen and usually placed on exhibition for the general public during Milan’s Salone del Mobile, the global benchmark for interior decoration and design.

LEFT VAN CLEEF & ARPELS PROJECT 2013 FROM TOP LEFT TO BOTTOM RIGHT “BEYOND THE SPIRALS”, Vasudha Bandhari; “LITERALLY BLOOMING”, Xiaoqian Yu; “COULEURS DU VENT”, Haruka Usui; “FRAGRANCE OF HAPPINESS”, Ming Kiang Tan; “LA RENAISSANCE DE CORÉ”, Nikola Relota; “TIMELESS BEAUTY”, David Girelli; “MANUS ET ARS NATURAM EXALTANT”, Nicoletta Saracco; “LES BRAS OUVERTS”, Haruka Usui; “REALITY IS AN ILLUSION – 1”, Marta Magnani.

ABOVE FROM TOP LEFT TO BOTTOM RIGHT VAN CLEEF & ARPELS PROJECT 2011, “NALENEN VASE”, Sun Min Lee; “AUTOUR DE L’AFRIQUE”, Louis Benoit; “CICLOPEO”, Lorena Jijon Maldonado. MONTBLANC PROJECT 2012, “MELTING POT”, Giulia Ferrario; “ENVOLE”, Ehssan Moazen; “MOVIMENTO N.1”, Soo Jung Ahn. TRINITY CARTIER PROJECT 2009, “CIRCLES”, Yijun Song.

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163321_CA_Brochure.indd 8 28/06/13 09.57 163321_CA_Brochure.indd 9 28/06/13 09.58 MANUAL RENDERING Creative Academyademy teaches students to use a host of design programs includingluding Phothotoshop,oshop, Illustratorllustrator and 3D softwaressoftwares AND IT plaplaces spespecific emphasisemphasis on manual rendering. Dedicated workshopsworkshops and constantonstant interactiontion with individual luxury Maisonsaisons in the Richemonthemont Grouproup allow students to learn the hands-on skills they will need to best express their talents as professionals in the luxury sector.tor.

Final internship Internships run fromfrom September throughthrough Novemovember,ber, and are assigned based on an evaluation of the studenTs’ abiabilities,lities, personal interests and the individual skills they have demonstrated during the degree program.

STUDENTS AT WORK

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FRANCO COLOGNI [email protected] FONDAZIONE COLOGNI DEI MESTIERI D’ARTE Richemont director / Creative Academy chairman Creative Academy activities are supported by Fondazione Cologni dei After a long career with Cartier and in top management positions for Mestieri d’Arte (www.fondazionecologni.it). Together, the Foundation the Richemont Group, Cologni is currently chairman of the Cultural and the Creative Academy develop numerous projects and initiatives, Committee of the Haute Horlogerie Foundation in Geneva and of the whose aim is to foster the relationship between fine craftsmanship Foundation for the Métiers d’Art in Milan. and design, and to train young generations of designers, increasing He has conceived and overseen numerous important international recognition and understanding of the fundamental importance of the cultural and business projects. Cologni’s career as a top manager métiers d’art. in the luxury sector has always been accompanied by a passion for the arts and for culture, influencing his work as an opinion leader, POLI.DESIGN journalist, writer, applied arts historian and publisher. The school works closely with POLI.design (www.polidesign.net/en), a consortium of Politecnico di Milano that acts as an interface between Giampiero Bodino [email protected] universities, companies, professional organizations and institutions, Richemont art director / Creative Academy art director dealing with postgraduate teaching, supplying expert teaching per- sonnel and providing access to some of Europe’s most advanced tech- Bodino has been designing jewelLEry, watches and accessories for top luxury and brands since 1981. He is art director of the Richemont nological and research structures. Group and a member of the strategic product and communication committee, together with , Franco Cologni and Alain SDA Bocconi School of Management Dominique Perrin. He is also head of design for the Salon International CREATIVE ACADEMY ALSO RELIES ON SDA BOCCONI SCHOOL OF MANAGEMENT, de la Haute Horlogerie (S.I.H.H.) in Geneva. Bodino expresses his artistic FOUNDED IN 1971 AS THE BUSINESS SCHOOL OF BOCCONI UNIVERSITY. SDA research through designs for luxury articles and painting. BOCCONI OFFERS EXECUTIVE, CUSTOM AND MBA PROGRAMS, AS WELL AS SPECIALISED MASTERS, AND REGULARLY TAKES ON RESEARCH PROJECTS ON COMMISSION. THE SCHOOL’S VISION OF EMPOWERING LIFE THROUGH KNOWLEDGE GRAZIA VALTORTA [email protected] Creative Academy executive director AND IMAGINATION LIES BEHIND ITS PROGRAM OFFERINGS FOR THE DEVELOPMENT OF INDIVIDUALS, COMPANIES, INSTITUTIONS AND ECONOMIC SYSTEMS. Valtorta’s career began and developed within the Cartier Group, where she followed interests ranging from external relations to different communication disciplines, ultimately becoming Cartier’s director of communications for Italy. She has taken part in numerous SCHOOLS FROM ALL OVER THE WORLD INTERNATIONAL events and initiatives, including product launches, exhibitions and publishing projects. SHE WORKS ON THE PUBLICATION Creative Academy accepts applications from the best undergraduate schools all over the OF THE “CARTIER ART” MAGAZINE OF WHICH SHE IS THE EXECUTIVE PUBLISHER. world. Here you’ll find some of the schools that have sent graduates to study with us: PROJECT CONCEIVED AND CREATED BY FRANCO COLOGNI. RISD - Rhode Island School of Design, Providence, RI, USA / University, Stellenbosch, South Africa / Tongji University, Shanghai, / Temasek Polytechnic, , Singapore Maria Grazia Colico [email protected] Creative Academy operations coordinator IED - Istituto Europeo di Design, São Paulo, Brasil / NIFT - National Institute of Fashion Technology, New Delhi, INDIA / Seoul National University, Seoul, South Korea / Shenkar College of Engineering and Design, Ramat Gan, Israel / University of Monterrey, Monterrey, Mexico / Hiko Mizuno College [email protected] Giorgio Preda of Jewelry, , Japan / Haute Ecole Arc Ingénierie, Neuchâtel, Switzerland / Créapole, , Creative Academy Project Leader / Consultant - Partner GEA Associated Consultants France / École Boulle, Paris, France / ENSAD - École Nationale supérieure des Arts Décoratifs, Paris, France / ENSCI - École nationale supérieure de création industrielle, Paris, France / École Duperré, Angelo Maria BarduccI [email protected] Paris, France / IED, , SPAIN / Central Saint Martins, , United Kingdom / The Glasgow Creative Academy Tutor School of Art, Glasgow, United Kingdom / POLITECNICO di Milano, Milan, Italy / Polimoda, Florence, Italy / Istituto Marangoni, Milan, Italy / La Cambre, Brussels, Belgium / Design Academy Eindhoven, SECRETARY’s OFFICE [email protected] Eindhoven, The Netherlands

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163321_CA_Brochure.indd 12 28/06/13 10.00 163321_CA_Brochure.indd 13 28/06/13 10.00 SUCCESS STORIES Every year AFTER LEAVING Creative Academy SOME STUDENTS FIND WORK in Maisons in the Richemont Group WHILE SOME OTHERS ESTABLISH THEIR OWN BRAND OR START AN INDEPENDENT ACTIVITY. HERE SOME SUCCESS STORIES:

Sifan Guo Elodie Jeannet SINCE 2011 at JAEGER LE-COULTRE SINCE 2011 AT POLO RALPH LAUREN WATCHES AND JEWELLERY DESIGNER Watches Designer

YijuYijunn Soongng Marc Jolibois SSinceince 2010 aatt CCarartietierr SINCE 2010 at CHLOE AccessoAccessorieriess ddeesignesignerr Womenswear Designer

CAROLINE MÜLLER Luc a IacOMUCCI SINCE 2010 at MONTBLANC SINCE 2005 at CARTIER Watches Designer JEWELLERY/ HIGH JEWELLERY DESIGNER

CARTIER / Paris, France VACHERON CONSTANTIN / Geneva, Switzerland VAN CLEEF & ARPELS / Paris, France MONTBLANC / Hamburg, Germany FFeelicialicia PPaardederdede Ilka Smyreck A. LANGE & SÖHNE / Glashütte, Germany ALFRED DUNHILL / London, England SSINCEINCE 2012 atat SHSHAANNGGHHAAII TANTANGG SINCE 2006 at OFFICINE PANERAI BAUME & MERCIER / Bellevue Geneva, AZZEDINE ALAÏA / Paris, France HouHousese & GiGiftsfts DDesigneesignerr Watches Designer

Switzerland CHLOÉ / Paris, France Emilie Vuilleumier Kia Schwaninger IWC / Schaffhausen, Switzerland LANCEL / Paris, France SINCE 2010 at VACHERON CONSTANTIN SINCE 2007 at VAN CLEEF & ARPELS Watches Designer High Jewellery Designer JAEGER-LECOULTRE / Le Sentier, Switzerland PETER MILLAR / Raleigh, NC, USA OFFICINE PANERAI / Florence, Italy NET-A-PORTER.COM / Westfield London, PIAGET / Geneva, Switzerland England RALPH LAUREN WATCH & JEWELRY CO. , / Versoix JAMES PURDEY & SONS / London, England Geneva, Switzerland SHANGHAI TANG / , People’s Republic ROGER DUBUIS / Meyrin Geneva, Switzerland of China William Rogge MtMalaloo LLee Boot SINCE 2009 at IWC SINCESINCE 2012 aatt BAUMEBAUME & MERCIERMERCIER ACCESSORIES AND VISUAL WaWatcheses DesigneDesignerr MERCHANDISING DESIGNER

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163321_CA_Brochure.indd 14 28/06/13 10.00 163321_CA_Brochure.indd 15 28/06/13 10.00 ACADEMIC RESOURCES Creative Academy is located in the northwestern part of Milan in a spacious and modern industrial loft that STUDENT was renovated specifically for the school in 2004. Administration offices, classrooms and research fa- RESOURCES cilities are all located on the ground floor, where there is also a large, 300-square-meter area dedicat- •u F lLTIME tutor available to students daily ed to cultural events and exhibitions. The first floor hosts the school library, as well as large open spac- • Design “coaches” available for some projects es dedicated to offices and conference rooms. • Library specialized in design and applied arts • One PC per student, with 2D and 3D design software Creative Academy provides its students with all the technology they’ll need to work and learn, including • Pen tablet the latest computers, software and advanced audio/ • Access to archives specialized in innovative design materials video equipment.

Each student is provided with a regularly updated schedule of didactic material, including detailed in- formation on professors and guest speakers, guided tours and events of interest.

CREATIVE ACADEMY MAIN HALL

163321_CA_Brochure.indd 16 28/06/13 10.00 163321_CA_Brochure.indd 17 28/06/13 10.01 MILANO HOW TO APPLY CAPITAL ELIGIBILITY REQUIREMENTS In order to apply for the Master, candidates are required to have completed one course of studies related to design (university degree or equivalent) and master the english OF DESIGN language, both spoken and written, very well. Work experience, even at apprenticeship level, is preferred. A certificate will be issued at the end of the course. CONSIDERED THE HEARTLAND OF ITALIAN INDUSTRIAL DESIGN, MILAN IS SYNONYMOUS WITH STYLE, CULTURE, ART AND ENTREPRENEURIAL SPIRIT. EVERY YEAR THE CITY HOSTS THE SALONE DEL MOBILE, AN EVENT THAT IS CONSIDERED THE CANDIDATES PROFILE GLOBAL BENCHMARK FOR INTERIOR DECORATION AND DESIGN, • undergraduate degree in industrial, Please note that the material sent to AS WELL AS INTERNATIONALLY IMPORTANT FASHION EVENTS. interior, graphics, fashion, jewellery Creative Academy will not be returned MILAN IS ALSO AN EPICENTER FOR ITALIAN CREATIVITY, WITH or watch design COUNTLESS ARTISANS, SKILLED CRAFTSMEN, ARCHITECTS AND • 21 to 28 years old (preferable age bracket) DESIGN PROFESSIONALS WORKING AROUND THE CITY. FeeS • fluenCY in English • 12,100 EUROS (10,000 + 21% VAT) CREATIVE ACADEMY CONSIDERS LIFE IN THIS VIBRANT ITALIAN • work experience is preferable CITY AN ADDED VALUE FOR ITS STUDENTS. • Scholarship will be awarded to the most deserving students Admission

All candidates should submit their WHEN TO SEND IT: 1. application form (to be downloaded from BEFORE 15TH SEPTEMBER of every year our website www.creative-academy.com) 2. resume 3. colour printed portfolio with projects, Where to send it: sketches and manual renderings – Creative Academy including “gouaches” if possible. CD with via Giovanni da Udine, 32 3D models is optional. 20156 Milano, Italy 4. Two passport-size photos Tel: +39 02 30 26 269 Fax: +39 02 30 26 705 not later than 15th September of every year. [email protected] www.CREATIVE-ACADEMY.com

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T: +39 02 30 26 269 F: +39 02 30 26 705 [email protected] www.creative-academy.com

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