DOCSLIB.ORG

Marketing of a Destination Jordan As a Case Study.Pdf

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text

Load more

Marketing of A Destination Jordan as A Case Study By Abdel-Hafiz Hussein Jaddou Alhroot Thesis Submitted in Partial Fulfillment of the Requirement for a Degree of Doctor of Philosophy Huddersfield Business School The University of Huddersfield Huddersfield United Kingdom Department of Management and Marketing June, 2007 Dedication I dedicate this research study to the soul of my late Father who sacrificed his life to his country as a martyr. He inspired me in 1965 with the words “You will only accomplish what you want to achieve”. II Abstract This study investigates the internal and external environmental factors that affect destination marketing in Jordan and the use of the destination marketing concept by tourism companies in Jordan. Furthermore, special emphasis is placed on investigating and identifying the existing relationship between the internal and external factors in destination marketing by pinpointing the factors being used by tourism companies and those factors that contribute to the attraction of tourists to Jordan. The empirical research to support the study uses survey methods to develop and test the critical factors of a destination marketing success model that can be used to market and promote Jordan, regionally and globally, as a preferred tourism destination area. A number of hypotheses were formulated to realise the objectives of the study. In the formulation of the research hypotheses, the researcher was guided by a deductive method regarding the groups of tourist destination attitudes and practices of marketing with consistency of questionnaire responses in comparison with available literature on the subject. Eight hypotheses covered the following aspects: tourists’ satisfaction, quality, product, accessibility, people, price, promotion and physical evidence. The results were quantitatively analysed by using SPSS. Review of previous research on critical factors of success, tactical management, destination tactical management and destination competitiveness models was undertaken in an endeavour to find a framework for the development of critical factors of the destination marketing success model that can be used for the identification and integration of critical factors of success. The findings indicate that respondents rated all the factors of service quality listed as critical. Most of the respondents felt that, in order to please the global tourists, the experience must be safe, secure, comfortable and relaxing. Also, the quality of capability, accommodation, access to natural areas, tour guides, tourist information, transportation, financial and communication institutions were factors regarded as contributors to tourist satisfaction. It was also revealed that the most critical factors of product of destination marketing development were improving the tourism products, identifying and exploring new opportunities and upgrading visitor services and facilities. III The proposed destination marketing model was developed and tested in the Jordan context and proved to be operational. A number of recommendations were made in terms of safety and security management, destination product marketing development, accessibility systems, people development and dependable management. This study contributes to the field of tourism through testing a destination marketing success model that can be applied to global destinations. IV Acknowledgements The completion of this doctoral thesis would not have been impossible without the help of God (Allah) the only One who makes all things possible. Also, it was a result of the contribution and support of many people and organizations. To all those who have contributed by way of prayer, help, encouragement, and technical advise, suggestions and general discussions, I wish to express my best and sincere appreciation. In particular I wish to thank the following persons and organizations: The University of Huddersfield for full support and encouragement, suggestions and general discussions. Prof. N. E. Marr, who converts my dream to reality for achieving my aim, Mr. G. Crowther, my supervisor for his professional advice, formative suggestions and friendly help throughout the period of this study. Mr. P. Reynolds, my co-adviser, for his help and advice. Mrs. J. Handley Head of Management and Marketing Department and other members of the Department of Management and Marketing, University of Huddersfield for their interest and support. Dr. I. Pitchford Head of the Research Office of Huddersfield University for his support and administrative assistance. Mrs. Rosalind Watt for her professional correction of the language and her friendly help in formatting and completing this study. Mrs. S. Bretton for her professional advice and assistance. Mrs. Nova Nasser for her professional advice, cooperation and willingness in providing valuable information about the history of Jordanian tourism. Mr. Abdul Jabbar for his technical advices as a leading technology adviser. Dr. A. Al Quatamin, Dr. M. Akroush and Dr. B. Ala’ake. For their support in the administration of the questionnaire. Prof N. Al Qatamin for his continuous support and encouragement and members of the Bridge International for Academic Services. Dr. Maen, M. Al Qatamin for his technical advice and encouragement. Mr. Qais. M. Qatamin for valuable help provided with the empirical survey. V Mr. A. Shahin for his technical support and continuous encouragement and members of Jesco and Technology of Power generation. Mr. Saad Alkhushman for his technical advice and help. Mr. Maen Quitshat for his support and encouragement. Ministry of Tourism & Antiquities (JoTA), Jordan Tourism Board (JTB),Central Bank of Jordan (CBJ) and Industrial Development Bank (IDB) for their cooperation and willingness to provide information. My father and mother in law for their support and encouragement. My Brothers and Sisters and friends for their support and encouragement. My mother who believed in me, whose sincere interest, encouragement and help has been a source of inspiration all over the years. My Son Ahmed and daughters Hadeel, Hala, Rund and Razan for their patience, understanding and loving sacrifices. Finally, my utmost respect and appreciations go to my wife Arab without whose patience, understanding, encouragement and loving sacrifices I could not have completed this study. VI Table of Contents Page Dedication------------------------------------------------------------------------------- II Abstract ----------------------------------------------------------------------------------III Acknowledgment --------------------------------------------------------------------- VI-VII CHAPTER 1 INTRODUCTION 1.1 Background ------------------------------------------------------------------------- 2 1.2 Problem of the Study--------------------------------------------------------------- 3 1.3 Objectives of the Study------------------------------------------------------------ 4 1.4 Organisation of the Thesis--------------------------------------------------------- 4-6 CHAPTER 2 TOURISM IN JORDAN 2.1 Introduction -------------------------------------------------------------------------8 2.2 The Development and Organisation of the Tourism Sector in Jordan-------9 2.3 Main Types of the Jordanian Tourism Product ------------------------------- 14 2.4 Jordan Tourism Markets --------------------------------------------------------- 19 2.5 A Tactical Analysis of the Tourism Industry in Jordan -----------------------29 2.6 Summary-----------------------------------------------------------------------------47 CHAPTER 3 MARKETING, SERVICE AND TOURISM 3.1 Introduction--------------------------------------------------------------------------50 3.2 Marketing: Definition and Concept-----------------------------------------------51 3.3 Services-------------------------------------------------------------------------------55 3.3.1 Services Definitions----------------------------------------------------------------56 3.3.2 Characteristics of Service--------------------------------------------------------- 57 3.3.3 Services of Marketing Paradigm--------------------------------------------------60 3.3.4 Managing Services------------------------------------------------------------------62 3.3.5 How to Evaluate Service Quality-------------------------------------------------67 3.4 Tourism------------------------------------------------------------------------------- 69 3.4.1Tourism Definitions and Concept--------------------------------------------------70 3.4.2 Aspects of Tourism------------------------------------------------------------------73 3.4.3 Tourism Marketing------------------------------------------------------------------86 VII 3.4.4 Heritage Tourism-------------------------------------------------------------------104 3.4.5 Positioning of Tourism------------------------------------------------------------ 105 3.5 Tourism Contribution to Knowledge and Economy----------------------------107 3.5.1 Tourism to Knowledge------------------------------------------------------------ 107 3.5.2 Tourism to Economy---------------------------------------------------------------108 3.7 Summary----------------------------------------------------------------------------- 110 CHAPTER 4 MARKETING OF A DESTINATION 4.1 Introduction---------------------------------------------------------------------------113 4.2 Destination: Definition and Concept----------------------------------------------114 4.2.1 Definition of Destination----------------------------------------------------------
Recommended publications
  • Towards a Green Economy in Jordan

    Towards a Green Economy in Jordan

    Towards a Green Eco nomy in Jordan A SCOPING STUDY August 2011 Study commissioned by The United Nations Environment Programme In partnership with The Ministry of Environment of Jordan Authored by Envision Consulting Group (EnConsult) Jordan Towards a Green Economy in Jordan ii Contents 1. Executive Summary ...................................................................................................... vii 2. Introduction ....................................................................................................................... 1 2.1 Objective of the Study ................................................................................................... 1 2.2 Green Economy Definition ........................................................................................... 1 2.3 Jordanian Government Commitment to Green Economy .................................... 1 3. Overarching Challenges for the Jordanian Economy............................................ 2 3.1 Unemployment ................................................................................................................. 2 3.2 Energy Security ............................................................................................................... 3 3.3 Resource Endowment and Use ................................................................................... 5 4. Key Sectors Identified for Greening the Economy ................................................. 7 4.1 Energy ..................................................................................................................
  • Cycle Jordan Brochure

    Cycle Jordan Brochure

    cycle Jordan actionchallenge in Jordan This sensational cycle challenge takes us back in time to biblical sites, Crusader castles, the Dead Sea and the ancient city of Petra. It’s a fantastic week break in the warmth of an historic and welcoming land. We cycle along isolated sunbaked roads from the Dead Sea to the Red Sea, with the domes of Jerusalem and Bethlehem glinting in the distance. We speed downhill to the lowest point on earth for a float in the Dead Sea, witness the might of the Shoubak Crusader castle and cycle across the Edom plateau through stunning desert scenery, unchanged for thousands of years. Visiting Petra is the highlight of our trip. This 2,000 year old site, carved into the rock face, was once a thriving city at the centre of the ancient silk and spice routes. Our first impression will be built upon the magnificent treasury before we climb the steps of this ancient city, worn down by centuries of use, to Petra’s awe-inspiring Monastery. No trip to Jordan would be complete without a night in the desert spent at a traditional Bedouin camp. We sit together around the campfire, share a BBQ dinner and watch for shooting stars in the desert night sky. We toast the archaeological beauty of Jordan, the shimmering heat of the ride and the new friends we’ve made with a celebratory dinner in Aqaba on the shores of the Red Sea. at a glance trip highlights ● Activity: Cycling - Touring ● Explore the city of Madaba and Mount Debo ● Location: Jordan - Red Sea ● Float in the salty waters of the dead sea ● Duration: 9 days / 6 days cycling ● Cycle through Maai’n mountains ● Difficulty: Moderate ● Witness the grandeur of the Rose City of Petra ● Distance: 327 km ● Enjoy snorkelling in the Red Sea ● Group size: 15 -25 ● Spend a night under the stars in a Bedouin tent ● Visit the 12th century crusader castle of Shoubak Action Challenge have been leading inspirational team adventures across the world for individuals, private groups, charities and corporate clients since 1999.
  • The Scorpions of Jordan

    The Scorpions of Jordan

    © Biologiezentrum Linz/Austria; download unter www.biologiezentrum.at The scorpions of Jordan Z.S. AMR & M. ABU BAKER Abstract: 15 species and subspecies representing 10 genera within three families (Buthidae, Diplocen- tridae and Scorpionidae) have been recorded in Jordan. Distribution and diagnostic features for the scorpions of Jordan are given. Key words: Scorpions, Scorpionida, Buthidae, Jordan, taxonomy, zoogeography, arid environments. Introduction and Scorpionidae are represented by a single genus for each (Nebo and Scorpio). Scorpions are members of the class Arachnida (phylum Arthropoda). They are one of the most ancient animals, and per- Family Buthidae haps they appeared about 350 million years Triangular sternum is the prominent fea- ago during the Silurian period, where they ture of representatives in this family. Three invaded terrestrial habitats from an am- to five eyes are usually present and the tel- phibious ancestor (VACHON 1953). Scorpi- son is usually equipped with accessory ons are characterised by their elongated and spines. This family includes most of the ven- segmented body that consists of the omous scorpions. cephalothorax or prosoma, abdomen or mesosoma and tail or the metasoma. These Leiurus quinquestriatus HEMPRICH & animals are adapted to survive under harsh EHRENBERG 1829 (Fig. 1c) desert conditions. Diagnosis: Yellow in colour. The first Due to their medical importance, the two mesosomal tergites have 5 keels. Adult scorpions of Jordan received considerable specimens may reach 9 cm in length. attention of several workers (VACHON 1966; Measurements: Total length 3-7,7 cm LEVY et al. 1973; WAHBEH 1976; AMR et al. (average 5,8 cm), prosoma 3,8-9,6 mm, 1988, EL-HENNAWY 1988; AMR et al.
  • JORDAN's Tourism Sector Analysis and Strategy For

    JORDAN's Tourism Sector Analysis and Strategy For

    وزارة ,NDUSTRYالصناعةOF I والتجارة والتموينMINISTRY اململكة SUPPLY األردنيةRADE ANDالهاشميةT THE HASHEMITE KINGDOM OF JORDAN These color you can color the logo with GIZ JORDAN EMPLOYMENT-ORIENTED MSME PROMOTION PROJECT (MSME) JORDAN’S TOURISM SECTOR ANALYSIS AND STRATEGY FOR SECTORAL IMPROVEMENT Authors: Ms Maysaa Shahateet, Mr Kai Partale Published in May 2019 GIZ JORDAN EMPLOYMENT-ORIENTED MSME PROMOTION PROJECT (MSME) JORDAN’S TOURISM SECTOR ANALYSIS AND STRATEGY FOR SECTORAL IMPROVEMENT Authors: Ms Maysaa Shahateet, Mr Kai Partale Published in May 2019 وزارة ,NDUSTRYالصناعةOF I والتجارة والتموينMINISTRY اململكة SUPPLY األردنيةRADE ANDالهاشميةT THE HASHEMITE KINGDOM OF JORDAN These color you can color the logo with JORDAN’S TOURISM SECTOR — ANALYSIS AND STRATEGY FOR SECTORAL IMPROVEMENT TABLE OF CONTENTS ABBREVIATIONS ................................................................................................................................................................................................................................................... 05 EXECUTIVE SUMMARY ............................................................................................................................................................................................................................. 06 1 INTRODUCTION ...........................................................................................................................................................................................................................................08
  • Henri Joseph Sauvaire Photographs from the Duc De Luynes's Second Expedition to the Holy Land, 1866

    Henri Joseph Sauvaire Photographs from the Duc De Luynes's Second Expedition to the Holy Land, 1866

    http://oac.cdlib.org/findaid/ark:/13030/c8wd46n7 No online items Finding aid for the Henri Joseph Sauvaire photographs from the duc de Luynes's second expedition to the Holy Land, 1866 Beth Ann Guynn Finding aid for the Henri Joseph 2019.R.32 1 Sauvaire photographs from the duc de Luynes's second expe... Descriptive Summary Title: Henri Joseph Sauvaire photographs from the duc de Luynes's second expedition to the Holy Land Date (inclusive): 1866 Number: 2019.R.32 Creator/Collector: Sauvaire, Henri Joseph, 1831- Physical Description: 3.75 Linear Feet(73 photographs in 3 boxes) Repository: The Getty Research Institute Special Collections 1200 Getty Center Drive, Suite 1100 Los Angeles 90049-1688 [email protected] URL: http://hdl.handle.net/10020/askref (310) 440-7390 Abstract: The collection comprises a complete set of albumen prints corresponding to the 73 exposures on paper negatives taken by Henri Joseph Sauvaire between April 7 and May 14, 1866 during the second expedition to the Holy Land sponsored by the duc de Luynes. Request Materials: Request access to the physical materials described in this inventory through the catalog record for this collection. Click here for the access policy . Language: Collection material is in French. Biographical / Historical Henri Joseph Sauvaire was a French diplomat, numismatist, Orientalist and amateur photographer. He was born in Marseilles on March 15, 1831, and was raised by his merchant uncle and guardian, Maurius Sauvaire, whose extensive dealings in Beirut and the Middle East exposed him to the Arabic world at an early age. After receiving his baccalauréat in 1848, Sauvaire studied Arabic at the Lycée Thiers in Marseilles.
  • Tourism in Cold Water Islands: a Matter of Contract? Experiences from Destination Development in the Polar North

    Tourism in Cold Water Islands: a Matter of Contract? Experiences from Destination Development in the Polar North

    Island Studies Journal, Vol. 3, No. 1, 2008, pp. 97-112 REVIEW ESSAY: Tourism in Cold Water Islands: A Matter of Contract? Experiences from Destination Development in the Polar North. Per Åke Nilsson Centre for Regional and Tourism Research Bornholm, Denmark [email protected] Abstract Lack of local understanding and low preparedness for tourism characterise many remote communities of the Polar North, thus undermining positive attitudes towards tourism even if tourism is seen as a development force. The relatively new interest in Arctic regions as a tourist destination combined with different exogenous forces like globalization and climate change make the situation even more complex. The peripheral and insular location often renders cruise tourism as the only option. Under these circumstances, the readiness to accept tourism as a development tool varies from destination to destination, ranging from being seen as a passport to development to a threat to local culture and traditional life. In order to bridge these perception gaps, the idea of a mental or written contract between tourists and local residents is discussed. Keywords : Polar North, tourism, globalization, climate change, cruise ship, contract © 2008 – Institute of Island Studies, University of Prince Edward Island, Canada. Introduction Tourism’s importance as a driving force of economic and socio-cultural change in less developed regions has been well documented over the last three decades (Pearce, 1989; Lindberg & Johnson, 1997; Brown & Hall, 2000; Lundgren, 2001; Hall & Roberts, 2003). In many cases, tourism is regarded (at best) as one of the few realistic sectors for jump- starting the economies of these peripheral areas. This is because, inter alia , tourism is recognized as a labour intensive industry with a market for unskilled employees a source of foreign currency, a promoter for the intensified use of existing infrastructure, and a promoter of regional and international contacts (Jafari, 1996).
  • Adventure Tourism Companies & Climate Change

    Adventure Tourism Companies & Climate Change

    Adventure Tourism Companies & Climate Change: Observations from the Himalaya, Amazon, and Polar Regions Spark Adaptation Strategies for Business Ryan Piotrowski, Cambridge University & Xola Consulting Adventure Tourism Companies & Climate Change: Observations from the Himalaya, Amazon, and Polar Regions Spark Adaptation Strategies for Business ABSTRACT In contrast to leisure tourism, where more emphasis may be placed on man-made settings, adventure tourism’s busi- ness model is thoroughly exposed to the slightest environmental changes. Adventure tour operators, with products and services that depend on healthy natural environments, have a regular and direct connection to important envi- ronmental issues such as climate change. The broader tourism industry has mainly focused on adaptation strategies for two major travel sectors so far — coastal island and ski tourism. This paper focuses on the smaller players in remote environments. We believe that while adventure tour operators may respond to climate impacts in varying ways depending on their location of their operations, they can apply similar business practices to cope with its effects on their business. This paper, written by Cambridge University student Ryan Piotrowski in collaboration with Xola Consulting, discusses and recommends management and business practices for sustaining adventure travel businesses in sensitive envi- ronments affected by climate change. An adventure travel company climate adaptation model is provided in the final section. The mitigation process of reducing carbon emissions is not the focus of this paper. Under the hypothesis that adventure tour operators experience the effects of climate change sooner and to a greater degree than most other tourism businesses, a case study approach was used to examine operators in three different regions: polar, mountain and tropical forest.
  • Technology and Marketing Tourism and Hotels in Jordan

    Technology and Marketing Tourism and Hotels in Jordan

    International Journal of Humanities, Arts and Social Sciences volume 4 issue 5 pp. 213-220 doi: https://dx.doi.org/10.20469/ijhss.4.10003-5 Technology and Marketing Tourism and Hotels in Jordan Mohammad Nayef Alsarayreh∗ Al-Balqa’ Applied University, Salt, Jordan Abstract: This study seeks to identify the availability of technological means in the touristic and hotel facilities and its role in the competitive advantage in the marketing of tourism and hotel products in Jordan from the perspective of workers in enterprises, and to investigate kinds of obstacles and difficulties facing this type of tourism, and what implications affecting the development of this type of tourism. This study belongs to the exploratory analytical studies and pursues collecting and analyzing data to gain access to the results. The study was conducted by distributing a questionnaire to a number of workers in the touristic and hotel facilities where (80) questionnaires were distributed, of them (73) questionnaires were restored, and (8) were excluded, so (65) questionnaires were adopted. These question- naires contain data of many workers in the touristic and hotel facilities who represent the research study population and sample. The availability of technological means helps to provide information on the services provided in the tourism and hotel facilities, which helps in the prices of competitive advantage. The availability of technological means helps in the easiness of access to the information relevant to the touristic and product, which helps in the competitive advantage. Future studies should work to figure out the best ways and most advanced used in tourism and hotel shopping to increase the competitive advantage between those in charge of this sector.
  • War-Zone Tourism: Thinking Beyond Voyeurism and Danger

    War-Zone Tourism: Thinking Beyond Voyeurism and Danger

    330 War-Zone Tourism: Thinking Beyond Voyeurism and Danger Gada Mahrouse 1455 Boul de Maisonneuve West Montreal, Quebec, Canada H3G 1M8 [email protected] Abstract Tourism to active war-zones appears to be growing in popularity. Internet searches on the topic indicate that two main issues about this trend have captured the public imaginary: (1) debates about its voyeuristic aspects, and, (2) concerns about the dangers it presents for tourists. In this commentary I suggest that these two preoccupations, in fact, distract us from more disconcerting and complex power dynamics at play in war-zone tourism and propose a reframing of the types of public debates and discussions the topic has provoked. Borrowing from the work of Debbie Lisle (2000), I suggest that more pertinent and productive questions to contemplate pertain to why this tourism trend is growing in popularity at this point in history as well as what subjects are made possible through war-zone tourism encounters. Focusing on media representations of one U.S. based specialized tour operator called War Zone Tours, I argue that what we ought to be concerned with are the ways in which these touristic practices promote a culture of comfort with militarization and privatization of security services, as well as the demarcation practices between Global North tourists and Global South “locals” that are naturalized and perpetuated through them. Published under Creative Commons licence: Attribution-Noncommercial-No Derivative Works ACME: An International Journal for Critical Geographies, 2016, 15(2): 330-345 331 In June 2014, I came upon an article with the title “The rise of dark tourism: When war-zones become travel destinations”.
  • Why Community-Based Tourism and Rural Tourism in Developing and Developed Nations Are Treated Differently? a Review

    Why Community-Based Tourism and Rural Tourism in Developing and Developed Nations Are Treated Differently? a Review

    sustainability Review Why Community-Based Tourism and Rural Tourism in Developing and Developed Nations are Treated Differently? A Review Seweryn Zielinski 1 , Yoonjeong Jeong 2 , Seong-il Kim 2,3 and Celene B. Milanés 4,* 1 Department of Hospitality and Tourism Management, Sejong University, 209 Neungdong-ro, Gwangjin-gu, Seoul 05006, Korea; [email protected] 2 Department of Forest Sciences, Seoul National University, 1 Gwanak-ro, Gwanak-gu, Seoul 08826, Korea; [email protected] (Y.J.); [email protected] (S.-i.K.) 3 Research Institute of Agriculture and Life Sciences, Seoul National University, 1 Gwanak-ro, Gwanak-gu, Seoul 08826, Korea 4 Department of Civil and Environmental, Universidad de La Costa, Calle 58#55-66, Barranquilla 080002, Colombia * Correspondence: [email protected] Received: 30 June 2020; Accepted: 20 July 2020; Published: 23 July 2020 Abstract: Rural community tourism initiatives in developed nations share most positive and negative characteristics with community-based tourism (CBT) initiatives in developing nations. They also share many barriers and conditions for tourism development. What makes them different is the context in which they operate. This paper identifies the main conditions that explain these differences through a review of findings from 103 location-specific case studies and other available literature that provides empirical evidence. The paper also explores the usage of the concepts of CBT and rural tourism. The findings are discussed under seven categories: Definitions, socioeconomic and cultural factors, policy and governance, land ownership, community cohesiveness, assimilation of external stakeholders, and type of visitors. It is argued that it is the developing-/developed-nation context, and not objectively established criteria, which largely dictates authors’ narratives with corresponding takes on tourism development and subsequent recommendations.
  • Tafila Region Wind Power Projects Cumulative Effects Assessment © International Finance Corporation 2017

    Tafila Region Wind Power Projects Cumulative Effects Assessment © International Finance Corporation 2017

    Tafila Region Wind Power Projects Cumulative Effects Assessment © International Finance Corporation 2017. All rights reserved. 2121 Pennsylvania Avenue, N.W. Washington, D.C. 20433 Internet: www.ifc.org The material in this work is copyrighted. Copying and/or transmitting portions or all of this work without permission may be a violation of applicable law. IFC encourages dissemination of its work and will normally grant permission to reproduce portions of the work promptly, and when the reproduction is for educational and non-commercial purposes, without a fee, subject to such attributions and notices as we may reasonably require. IFC does not guarantee the accuracy, reliability or completeness of the content included in this work, or for the conclusions or judgments described herein, and accepts no responsibility or liability for any omissions or errors (including, without limitation, typographical errors and technical errors) in the content whatsoever or for reliance thereon. The boundaries, colors, denominations, and other information shown on any map in this work do not imply any judgment on the part of The World Bank concerning the legal status of any territory or the endorsement or acceptance of such boundaries. The findings, interpretations, and conclusions expressed in this volume do not necessarily reflect the views of the Executive Directors of The World Bank or the governments they represent. The contents of this work are intended for general informational purposes only and are not intended to constitute legal, securities, or investment advice, an opinion regarding the appropriateness of any investment, or a solicitation of any type. IFC or its affiliates may have an investment in, provide other advice or services to, or otherwise have a financial interest in, certain of the companies and parties (including named herein.
  • X-Cool School for Extreme Tourism at the Zinman College of Physical

    X-Cool School for Extreme Tourism at the Zinman College of Physical

    CERTIFIED TOUR GUIDE COURSE (TO GUIDE TOURISTS AND ISRAELIS) X-Cool School of Extreme Tourism Tel. 09-8639395 Fax. 09-8639299 [email protected] Internet site www.x-cool.co.il Course coordinator: Mr. Hughie Auman Date of opening: October, 2012 Aim of program: To train Ministry of Tourism certified tour guides for incoming and internal tourism. Target population: Those interested in guiding Israelis or tourists in Israel, those who love hiking and wish to enrich their knowledge about Israel, graduates of courses in Land of Israel studies, Archaeology, History, Bible, Geology, Geography, speakers of foreign languages. Subjects taught in the course: The course familiarizes students with all the tourism and hiking sites in Israel. Subjects taught are related to the Land of Israel and the State of Israel. These include: the History of Israel, Archaeology, Judaism, Christianity, Islam, Ethnography, Geography, Art, Architecture, Israeli Society and Economy, Flora and Fauna, Ecology and Environmental Issues. The course also familiarizes students with the tourism industry, organizing and planning tour routes and the methodology of guiding. Teaching Staff: The staff includes the best lecturers and active tour guides in Israel, among them academic teachers who combine teaching with guiding in the field, experts from the tourism industry and veteran tour guides. Methodology and practice guiding: Students in the course will acquire methodological tools, instructional and lecture skills, how to stand before an audience, interpersonal X-Cool School for Extreme Tourism at the Zinman College of Physical Education at the Wingate Institute, Netanya 42902 Tel: 09-8639395/265 Fax: 09-8639299 Email: [email protected] Our internet address: www.x-cool.co.il communication skills and group management, as well as the ability to develop creative guide aids.