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Technology and Marketing Tourism and Hotels in Jordan

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Technology and Marketing Tourism and Hotels in Jordan International Journal of Humanities, Arts and Social Sciences volume 4 issue 5 pp. 213-220 doi: https://dx.doi.org/10.20469/ijhss.4.10003-5 Technology and Marketing Tourism and Hotels in Jordan Mohammad Nayef Alsarayreh∗ Al-Balqa’ Applied University, Salt, Jordan Abstract: This study seeks to identify the availability of technological means in the touristic and hotel facilities and its role in the competitive advantage in the marketing of tourism and hotel products in Jordan from the perspective of workers in enterprises, and to investigate kinds of obstacles and difficulties facing this type of tourism, and what implications affecting the development of this type of tourism. This study belongs to the exploratory analytical studies and pursues collecting and analyzing data to gain access to the results. The study was conducted by distributing a questionnaire to a number of workers in the touristic and hotel facilities where (80) questionnaires were distributed, of them (73) questionnaires were restored, and (8) were excluded, so (65) questionnaires were adopted. These question- naires contain data of many workers in the touristic and hotel facilities who represent the research study population and sample. The availability of technological means helps to provide information on the services provided in the tourism and hotel facilities, which helps in the prices of competitive advantage. The availability of technological means helps in the easiness of access to the information relevant to the touristic and product, which helps in the competitive advantage. Future studies should work to figure out the best ways and most advanced used in tourism and hotel shopping to increase the competitive advantage between those in charge of this sector. Keywords: Marketing, tourism, hotel, technological product Received: 23 June 2018; Accepted: 10 August 2018; Published: 12 October 2018 INTRODUCTION Jordan is considered one of the most important touristic attractive areas among the countries of the world because of its multi-touristic sites, as well as the diversity of touristic product that it offers. In the recent period new touristic patterns have appeared become that addressed broader segments of tourists across the world (Al-Tahi, 2002). The tourism sector in Jordan is considered of the most important sectors that supply the treasury with the resources of hard currency, companies that work in the hotel industry is considered the leading in this sector. In general, this sector needs larger development, marketing and exploitation of the strategic and stable location of Jordan, because of the unstable political situations of the neighboring countries it is expected that the Kingdom will be crowded with tourists during the summer of this year as tourism is significantly affected in a number of Arab touristic areas. Consequently, Jordan will be the favorite touristic destination for most tourists in the region (Awad, 2009; Bariscil, 2017), especially from the Gulf, new tourist doors will be opened if we exploit it and prepare the country to receive larger numbers of tourists and provide better services, the government has allocated an annual sum for Tourism Promotion Authority to carry out its functions in the promotion and marketing of Jordan as a touristic destination in the world (Liu, 2000). The development of technological means has become quickly happening, making the companies and the orga- nizations of the tourism industry and of hospitality industry find itself forced to deal well with the future otherwise ∗Correspondence concerning this article should be addressed to Mohammad Nayef Alsarayreh, Al-Balqa’ Applied University, Salt, Jordan. E-mail: [email protected] c 2018 The Author(s). Published by KKG Publications. This is an Open Access article distributed under a Creative Commons Attribution- NonCommercial-NoDerivatives 4.0 International License. Alsarayreh, M. N. / International Journal of Humanities, Arts and Social Sciences 4(5) 2018 214 the failure will be its end. Tourism situation and its ongoing process of activation in Jordan are colliding with the circumstances and the inability to market consistently, represent the priorities within the plans and programs of the Jordanian government, which is trying hard to improve this situation. Especially as we have a distinguished touristic reality in Jordan that helps tourists to come to Jordan, first because Jordan has a diverse climate despite its small geographical area and because it is full of distinctive touristic potentials, from antiquities to religious sites to the existence of the Dead Sea, which is in the lower region of the world, as well as the medical and therapeutic tourism (Alhussini, 2007). Despite these conditions that put up a distinctive touristic climate, we in Jordan suffer from the inability of the sector to excel and compete with the other countries, especially the neighboring ones, in addition to the inability to consistently activate or to market our touristic sites constantly (Alsarayreh, Jawabreh, ALkharabsheh, & Aldahamsheh, 2011). The Problem of the Study This study seeks to identify the availability of technological means in the touristic and hotel facilities and its role in the competitive advantage in the marketing of tourism and hotel product in Jordan from the perspective of workers in enterprises, and to investigate kinds of obstacles and difficulties facing this type of tourism, and what implications affecting the development of this type of tourism (Alsarayreh, Jawabreh, Alkharabsheh, & Alfarajat, 2011). Objectives of the Study The study aims to draw conclusions that help to identify and understand the reality of availability of technological means in the touristic and hotel facilities and its role in the competitive advantage of marketing the touristic and hotel product in Jordan, and how to develop tourism in Jordan and to achieve larger deployment of touristic information about the Jordan (Alsarayreh, Jawabreh, Alkharabsheh, & Alfarajat, 2011). The Importance of the Study This study was designed to identify the availability of technological means in the touristic and hotel facilities and its role in the competitive advantage in marketing the touristic and hotel product in Jordan from the perspective of workers in the facilities, and the obstacles facing this type of tourism, and factors affecting the development of this type of tourism, the findings, and recommendations of the study will be placed in front of the decision makers in the Jordanian tourism sector to be taken into account. The importance of this study emerges from the importance of the tourism sector, which plays an important role in the economic and social development of the Kingdom, this study provides database and important indicators for one of the methods of tourism programs in Jordan (Chevalier & Ivory, 2003; Jacolbia, 2016; Komaladew, Mulyana, & Jatnika, 2017). LITERATURE REVIEW Alih (2010) The Role of the Internet in the Marketing of Services Case Study of the Telecommunications Sector. The purpose of this study is to show the effect of Internet on marketing services, by answering the questions raised in the problematic, as well as to find out the means applied in the service companies to improve the quality of their provided services, we have identified the conceptual framework for marketing services, electronic marketing, and internet marketing. In addition to the inclusion of a case study of complex Algeria Telecom to find out the role of the internet in marketing services, plus to a field study in some companies that are active in the Algerian telecommunications market (Alih, 2010). Ibrahim (2010), Role of ICTs, The increase in world tourism demands is due to several factors, including increased incomes in many exporting countries, the interest in most countries Tourism and tourism services to encourage tourists to visit the tourist attractions, the technical development in Air, sea and air transport, low prices resulting from flights dependent on economic flight, as well as the use of a number of institutions To the package style that combines transportation, accommodation and hotel service and organize visits to see for a known amount, in addition to the increase is attributable to Tourism demand for progress of the field of information and communication technology that lead to good communication between the exporting countries of tourism and receiving countries, It also provides tourist services and a distinctive hotel for tourists, this technology has become an important factor in driving the tourism sector and developing it (Ibrahim, 2010). 215 Alsarayreh, M. N. / International Journal of Humanities, Arts and Social Sciences 4(5) 2018 Hamid altahi, Community concept of marketing in the tourism industry, Tourism is a modern concept based on three pillows: it is directed at the beneficiary (tourist), and it depends on the Needs, desires, and tastes, and that tourism marketing as a concept of type and type of product is sold, the efforts of workers in tourist establishments have begun to be strengthened which refers to the extension of the tourism industry is concerned with the nature of the tourism industry itself. It is known that a double standard for the most important solution is personal and concrete. It is no wonder that this situation is described as a “curse” and that it is this study is based on the Intangible Industry and the non-toxicity of this study Being the most important link for social Marketing (Al-Tahi, 2002). Nofal alwan, The use of ICT in tourism and travel companies and their impact on the development of services provided (Analytical Study of a Sample of Tourism and Travel Companies in the Provinces of Baghdad and Karbala). With the application of technological development appeared the electronic tourism industry which constitutes a high percentage of the size of the electronic trade in the world. Many countries try to familiarize electronic tourism to improve the economic performance of the tourist institutions, the small and the average ones in particular. Even though, travel and tourism companies in Iraq lack the good knowledge of electronic tourism, its applications, and importance for developing their performance.
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