Philly Theatre Week 2019 2019 Philly Theatre Week Over 315 performances, 96 Unique Events, 109 Discount Offerings, & 76 Companies Spanning a 35-mile radius of Philadelphia’s City Hall
35 Free Events 43 $15 Ticket Events 19 $30 Ticket Events 12 Other Price Points
51 Event Offerings in Center City Philadelphia 28 Event Offerings in Philadelphia, outside of Center City 17 Event Offerings in Greater Philadelphia Participating Organizations
1812 Productions Emily Moylan & Brittany Brewer Page By Page Studio 1219 A Different Path Films ENAensemble Parent Artist Advocacy League for TEATRO del SOL Act II Playhouse Enlog Theatre Co the Performing Arts (PAAL) Temple Theaters Acting Without Boundaries Free Library of Philadelphia Passage Theatre The Drake Resident Partners All American Artists Theatre Collection People’s Light The Eagle Theatre Arden Theatre Company FringeArts Performance Garage The Hum’n’Bards August Wilson Consortium Going Dark Theatre Philadelphia Design Center The Kimmel Center Beacon Theatre Productions Grand Theatre: Home of the Philadelphia Dramatists Center The Media Theatre Bearded Ladies Cabaret Road Company Philadelphia Theatre Company The Savoy Company Benjamin Behrend X Logan Hella Fresh Theater Philadelphia Theatre Green The Wilma Theater Gabriel Schulman Idiopathic Ridiculopathy Alliance Theatre Contra Bravo Theatre Company Consortium Philly Improv Theater Theatre Exile Bright Invention Inis Nua Theatre Company Players Club of Swarthmore Theatre in the X Bristol Riverside Theatre Inner Rhythms Music and PlayPenn Theatre Philadelphia Bucks County Playhouse Therapy Center Pleasant Life Productions Tiny Dynamite Chris Davis InterAct Theatre Company Power Street Theatre Company Tongue & Groove Spontaneous Theater Circadium Juniper Productions Praise The Lord Players Tribe of Fools CSz Philadelphia Kaleidoscope Cultural Arts Puppeteers University of the Arts - Ira Brind School Curio Theatre Company Collective Quintessence Theatre Group of Theater Arts DCP Theatre KweenPen Productions Robert Malissa Uptown! Knauer Performing Arts Center Delaware Theatre Company Lantern Theater Company Run Boy Run Production Val Dunn & Jenna Kuerzi Directors Gathering (DG) Mira Treatman Simpatico Theatre Villanova Theatre EgoPo Classic Theater Opera Philadelphia South Camden Theatre Company Walnut Street Theatre
Event Locations: Region Event Locations: Philadelphia Sponsors and Partners About 2019 Performances
2019 (Producer/Self Reporting):
37 Events Highlighted People of Color
54 Events Highlighted Women
10 Events Highlighted Transgender or Non-Binary Gender Identities
65 Events were ADA Compliant
25 Events were created specifically for Theatre Week Reduced Price Theatre Week Tickets and Revenue
2018: 2019:
1,421 Tickets on TodayTix 4,371 Tickets on TodayTix
$29,108 Generated from TodayTix and $63,516 Generated from TodayTix and back to Theatres back to Theatres
609 - $30 Tickets Purchased 1134 - $30 Tickets Purchased 795 - $15 Tickets Purchased 1681 - $15 Tickets Purchased
207% increase in tickets 118% increase in reduced revenue
Total Estimated Revenue
February 8-18, 2018: February 7-17, 2019: (Adjusted Self-Reported Estimates) (Adjusted Self-Reported Estimates)
36,726 Total Tickets 57,592 Total Tickets
$1.56 Million in Ticket Revenue $1.8 Million Total in Ticket Revenue 2019: Theatre Philadelphia’s Theatre Week Budget TodayTix Our 2019 online ticketing partner
Theatre Week in the News
● Aversa PR led press efforts ● A digital and social media campaign to reach new audiences across the region, outlets that cover news beyond theatre Theatre Week: Radio
8 Features on Radio Stations and Podcasts
Theatre Week: Television 19 Appearances and Features on Television Stations (943.3K Reach) Theatre Week: Newspaper & Magazine Highlights (Print and Online)
Over 50 articles from local and national publications Theatre Week: Capacity Interactive
Media Spend: $3,999
Theatre Week 2019: Overall, our 2019 campaign drove 350,000 impressions. ● In 2019, we saw 2,200 link clicks to TodayTix’s website, and traction from almost every audience we targeted. This campaign cost just $1.35 per link click (compared to $2.79 in 2018) and converted 8% more Facebook users.
Digital Report: Theatre Philadelphia Website Analytics
Listings Posted on Website: December 10th Tickets on sale: January 8th Theatre Week: February 7th-17th
Unique Users (January 8th-February 17th): 56,270 Pageviews (January 8th-February 17th): 339,523 User outbound clicks from theatrephiladelphia.org to other theatre websites (January 8th-February 17th): 67,400
Average User Outbound Ticket Clicks to “Buy Tickets” with Theatre Week Participants: 218/Show Downloadable Program Guide Views: 13,577 Outbound Clicks from Theatre Philadelphia’s “Theatre Week” Show Page: 13,000 Audience Reports A pool of 86 ticket buyers took our online survey.
How Did You Hear About Philly Theatre Week? (Mark all that apply)
Theatre Philadelphia’s Website - 39.5% Facebook - 26.7% TodayTix - 25.6% Friend/Word of Mouth - 19.8%
“Select the three most important reasons why you attended the performance.” (Mark all that apply)
Interested in Theatre Week’s Free, $15, or $30 Pricing - 72.1% To attend a live performance - 47.7% To spend time with friends or family - 29.1% To try something new - 29.1% Audience Reports (Cont’d)
How Many Shows Did You Attend During Did You See a Show from a Company Philly Theatre Week? You’ve Never Seen Before?
39.5% of audiences saw 2 or more 62.8% of audiences saw something new! shows. Audience Reports (Cont’d)
On a scale of 1-10: “After seeing their work in Philly Theatre Week, how likely are you to On a scale of 1-10: “Following theatre week, follow the work of the artist or company in the how likely are you to recommend a theatre future?” production in Philadelphia to a friend?”
84% of surveyed audiences answered at least a 7 out of 10. Word of mouth impact: 95.4% of surveyed ticketbuyers answered at least a 7 out of 10. Audience Anecdotes
“Theatre Week is an essential item on the varied menu that Philadelphia offers in hope of providing greater access to to theatre for all. "A rising tide lifts all boats."”
Because ticket prices were so affordable I was able to convince two friends, one who does not regularly see Philly theater and one who didn’t have much interest in the show, to attend. Not only did they have a great time, they had not known one another prior to the show!
This Theater Week promotion exposed us to a theater and company we had never heard of before, so thank you for that.
It was an incredible deal for such an incredible performance. I am absolutely attending next year!
We had planned to celebrate our mothers 78th birthday by going to see an Off-Broadway play. We were so happy to find out about Philly Theatre Week because we saved money and travel time and more importantly we experienced a moving, yet funny interactive play performed by very talented performers!!
It's exciting to be in the city and have so much culture around.
The show was extremely well done, I still talk about it with friends and look for similar performances in the area. It was wonderful to create new pathways. Producer Anecdotes ● Theatre Philadelphia and Philly Theatre Week are doing a great job at expanding the reach and marketing arm of our sector.
● Theatre Week increases audience awareness of small theaters like ours, and makes us feel included in the theater community.
● We were able to get large reviewers to come to our small and intimate show, and their reviews helped all of the artists involved move to the next level.
● We were amazed to see how many audience members had not heard of our organization prior to Theatre Week. We also had the best turnout for an event in recent memory.
● It was wonderful to see such a wide range of shows being offered; it was like the community's whole artistic self in a nutshell.
● As far as increasing awareness of ALL the great theatre in Philadelphia, I think Theatre Week knocked it out of the park.
● Good Cuban Girls centered around a Cuban family and the traditions that shape you as a person. A Latin group from Haverford college heard about our workshop reading and scheduled a trip to attend, and at the end stated that it was the very first time they saw themselves and their family on a Philadelphia stage! The have been looking do something like this for a while and were moved that they have found us.
● Most of the people who came to our reading were people we didn't know, which was an incredible surprise!
● I was surprised by the amount of people who attended that were from the area but didn’t know the arts scene was thriving like this.
● Great diversity of participants; age, experience level, race, ethnicity, etc.
● I love the genuine support given to organizations that are trying to grow in size. It is helpful and it is definitely shown through action!
● It was great to connect to so many other organizations during Philly Theatre Week, there was a sense of renewed energy and excitement with all of the original programming. PTW united our community. 2020 Philly Theatre Week
Save the Date
Submissions Open: August-November 2019
Tickets On Sale: January 7th, 2020
Theatre Week: February 6th-16th, 2020