Philly Theatre Week 2020 2020 Philly Theatre Week Over 315 performances, 91 Unique Events, 300 Performances, & 75 Companies Spanning a 35-mile radius of Philadelphia’s City Hall
25 Free Events 47 $15 Ticket Events 19 $30 Ticket Events
49 Event Offerings in Center City Philadelphia 27 Event Offerings in Philadelphia, outside of Center City 15 Event Offerings in Greater Philadelphia Participating Organizations
1812 Productions Dramatists Guild of America Sewer Rats Productions The Savoy Company 5 Shorts Project of EgoPo Classic Theater The South Camden Theatre The Stagecrafters Theater CultureTrust Philadelphia FringeArts Company The Strides Collective Acting Without Boundaries Hella Fresh Theater Lightning Rod Special Team Sunshine Performance The Agency Bureau The Hum'n'bards LMDA Corporation Ants on a Log The Idiopathic Ridiculopathy Magda Teatro del Sol Arden Theatre Company Consortium Osher Lifelong Learning Temple Theaters Argent Combat Indecorous Theatre Productions Institute at Temple University Theatre Contra Automatic Arts Inis Nua Theatre Company Page By Page Theatre Exile Azuka Theatre InterAct Theatre Company People's Light Theatre in the X Beacon Theatre Productions Jenna Kuerzi and Val Dunn Philadelphia Artists' Collective Tiny Dynamite The Bearded Ladies Cabaret Jillian Jetton Philadelphia Dramatists Center Tongue & Groove Spontaneous Bright Invention Julia Kershetsky Philadelphia Shakespeare Theatre Theater Bristol Riverside Theatre Juniper Productions Philadelphia Theatre Company Tribe of Fools Bucks County Playhouse Kaleidoscope Cultural Arts Philly Improv Theater Unattended Baggage Capacity Interactive Collective Players Club of Swarthmore Uptown! Knauer Performing Arts Chris Davis Kelly McCaughan PlayPenn Center Curio Theatre Company Kimmel Center for the Quintessence Theatre Group Walnut Street Theatre Dani B Productions Performing Arts Raw Street Productions The Wilma Theater Delaware Theatre Company Lantern Theater Company Rutgers–Camden Theater Directors Gathering Leah Stein Dance Company Ruth and Estelle Event Locations: Region Event Locations: Philadelphia Sponsors and Partners Reduced Price Theatre Week Tickets and Revenue
2019: 2018: 2020: 4,371 Tickets on TodayTix 1,421 Tickets on TodayTix 4,231 Tickets on TodayTix $29,108 Generated from $63,516 Generated from $64,000 Generated from TodayTix and TodayTix and back to TodayTix and back to Theatres Theatres back to Theatres
609 - $30 Tickets 1134 - $30 Tickets 901 - $30 Tickets Purchased Purchased Purchased 2,471 - $15 Tickets Purchased 795 - $15 Tickets 1681 - $15 Tickets 859 - Free Tickets Purchased Purchased About 2020 Performances
At this time, due to COVID-19, reporting is based on both self-reporting and estimates. In previous years, Philly Theatre Week saw 99% completion in self-reporting. This year, final reporting has undergone delays. The following reporting is based on self-reporting, if available, along with the last two years of data, venue capacity, and other estimates. 2020 Productions
31 Events Highlighted People of Color
54 Events Highlighted Women
14 Events Highlighted Transgender or Non-Binary Gender Identities
59 Events were ADA Compliant Total Estimated Revenue
February 6-16, 2020: (Adjusted and Self-Reported Estimates)
36,500 Total Tickets
$900,000 in Ticket Revenue 2020: Theatre Philadelphia’s Theatre Week Budget TodayTix Our 2020 online ticketing partner
Theatre Week in the News
● Aversa PR led press efforts ● Theatre Week’s digital and social media campaign to reach new audiences across the region, outlets that cover news beyond theatre Theatre Week: Radio
39 Features on Radio Stations and Podcasts
Theatre Week: Television
12 Appearances and Features on Television Stations (900K Reach) Theatre Week: Newspaper & Magazine Highlights (Print and Online)
Over 100 articles from local and national publications Theatre Week: Capacity Interactive
Media Spend: $2,400
Theatre Week 2020: Overall, our 2020 campaign drove 250,000 impressions. ● We saw 2,327 link clicks to TodayTix’s website, and traction from almost every audience we targeted. This campaign cost just $1.03 per link click (compared to $1.35 in 2019 and $2.79 in 2018).
Digital Report: Theatre Philadelphia Website Analytics
Listings Posted on Website: December-January Tickets on sale: January 8th Theatre Week: February 6th-16th
Unique Users (January 8th-February 17th): 54,843 Pageviews (January 8th-February 17th): 297,648 User outbound clicks from theatrephiladelphia.org to other theatre websites (January 8th-February 17th): 69,861
Average User Outbound Ticket Clicks to “Buy Tickets” with Theatre Week Participants: 184/Show Outbound Clicks from Theatre Philadelphia’s “Theatre Week” Show Page: 29,953 Audience Reports
A pool of 115 ticket buyers took our online survey.
How Did You Hear About Philly Theatre Week? (Mark all that apply)
Theatre Philadelphia’s Website - 31.3% Funsavers - 29.6% TodayTix - 28.7% Friend/Word of Mouth - 27.8% Facebook - 22.6%
Select the three most important reasons why you attended the performance. (Mark all that apply)
Interested in Theatre Week’s Free, $15, or $30 Pricing - 73% To see the work of a specific actor, director, or artist - 43.5% To spend time with friends or family - 41.7% To try something new - 34.8% Audience Reports (Cont’d)
How many theatrical events did you Did you see a show from a company attend during Philly Theatre Week you've never seen before (prior to Philly (February 6-16) Theatre Week)?
40% of audiences saw 2 or more shows 69.6% of audiences saw something new Audience Reports (Cont’d)
On a scale of 1-10: “After seeing their work in On a scale of 1-10: “Following theatre week, Philly Theatre Week, how likely are you to how likely are you to recommend a theatre follow the work of the artist or company in the production in Philadelphia to a friend?” future?”
79.2% of surveyed audiences answered at least Word of mouth impact: 97.4% of surveyed a 7 out of 10. ticketbuyers answered at least a 7 out of 10. Audience Anecdotes “It was wonderful. As someone who works in non-profit, going to the theatre is something of a luxury, but Theatre Weeks prices are fantastic! Was a great way to de-stress and forget about things for an afternoon.”
“The actors in the show I attended all came out after and talked with anyone that wanted to talk to them. They were so delightful on stage and off. Very grateful for to everyone for being there.”
“Love seeing productions from companies that I am not familiar with.”
“Philly Theatre Week featured many productions by small theatre companies, making for a more intimate, inexpensive, contemporary and quality theatrical experience.”
“Theater speaks truth and deals with important issues in a meaningful way.”
“I had some really good social media interactions with people involved in PTW, be it producers or actors. They were all very excited to discuss their shows, the series in general, and that made me even more excited to see it all.”
“Enjoyed discovering more of Philly's local theatre.”
“I'm already a fan of Philly theatre productions whenever I can make it into the city, but it's great to know that Philly Theatre Week exists to raise awareness and access for cool productions. I loved the two improv comedies I went to and retold the entire plots to family and friends when I got home.”
“There is an impressive array of theater options in Philadelphia.” Producer Anecdotes “Theater Week definitely brought new audience to see our work!”
“We had a couple attend our reading who had been to 1 or 2 performances every night of Theatre Week - having spent roughly $600 on tickets because they liked the opportunity of trying something new and experience work from companies they hadn't know about or attended before. “
“I personally believe this is an amazing event. It not only showcases Philadelphia's theatre diversity, it also connects audience members to very different theatre experiences.”
“Philly Theatre Week gives people the opportunity to go into different communities that they may not normally visit and they see and experience how beautiful and rich the community is.”
“PTW was a great opportunity to launch my show as a Philadelphia premiere and reach new audiences, and I'm so glad I participated!”
“It's been a great way to get FREE exposure and fundraise for our non-profit theatre company.”
“I was blown away by how many new faces I saw at both shows. A number of things may have contributed to that increase, but I can only imagine that Philly Theater Week played a role. I definitely plan on participating in future years.”
“This was my third year and it continued to bring new audiences out to see my work”
“I love how dedicated Theatre Week was to promoting our events through all sorts of new initiatives like the playlist, the Instagram Takeover, and the Love Letters, just to name a few.”
“Excellent experience! Theatre Week is down to earth and extremely user friendly, smart, well organized, pro-artist, accessible and a great resource in Philadelphia. Appreciate participating in the Theatre Week this year and reaching new audiences!” 2021 Philly Theatre Week: TBA