Review 2006

electronica 2006: Facts, figures and statistics

Get the whole picture.

22nd International Trade Fair

www.electronica.de Review 2006 Highlights

An international exhibition with added value is worth more

Surpassed all expectations, confirmed its position, broadened the range of applica- tions and sharpened its profile—this brief description sums up perfectly the enormous success of electronica 2006. 77,748 trade visitors, 72% of them in management positions, and 2,961 exhibitors, 60% of them from countries other than Germany, clearly document electronica’s importance and strength in the industry. Its extremely international character, the quality of its visitors and its strong focus on rapidly growing applications confirm yet again its uncontested position as the world’s leading trade fair for electronics. Another round of top marks both from visitors and exhibitors complete this outstanding picture and underscore the positive atmo- sphere that was noticeable in all the halls during electronica. 77,748 trade visitors from 124 countries 152,000 m² of exhibition space 2,961 exhibitors from 47 countries 99.3% share of trade visitors 72% of visitors hold management positions 45% of visitors and 60% of all exhibitors are from abroad 82% of visitors are from Europe, 4% from North America and 12% from Asia 87% of exhibitors and 94% of visitors gave electronica 2006 a rating of good to excellent

National Semiconductor » “This year’s electronica was a complete success in every regard. An overwhelming crowd of highly qualified visitors from around the world showed us that our application-oriented presentation of several products at electronica was exactly the way to go.”

Suneil Parulekar, Senior Vice President and General Manager Review 2006 Exhibitors

Highly satisfied exhibitors, outstanding contact quality and considerable increases in the number of exhibitors from China, the USA and other key markets

When it comes to establishing new business ties, maintaining existing ones, preparing for post-fair business, conducting direct transactions, improving their company’s image or just exchanging information and ideas—as in the past, exhibitors gave electronica 2006 top marks in all categories. And for a good reason: electronica makes it easy for them to reach these objectives. After all, the quality, quantity and internationality of the visitors speak for themselves. Exhibitors 2004 2006 Number of exhibitors 3,005 2,961 + additionally represented companies 556 497 = participating companies 3,561 3,458

Exhibition space Gross total 152,000 m2 152,000 m2

Weidmüller GmbH & Co. KG Fair rating 2004 2006 Excellent 5% 6% “We have more than met our objectives after just three days of the fair, and the » Very good 29% 35% quality of our customer contacts has been very high. The number of visitors is Good 50% 46% up by more than 50% compared to the last fair. We generated plenty of leads Category (good to excellent) 2004 2006 and discussed solutions, and we expect them to result in long-term projects Character as leading fair 84% 87% after electronica 2006.” International mix among visitors 83% 86% Uwe Müller, Sales Director, Region South Quality of visitors 84% 86% Number of visitors 65% 73%

Exhibitor goals 2004 2006 Establish new business ties 92% 94% Maintain existing business ties 86% 89% Prepare post-fair business 82% 86% Direct transactions at the fair 54% 60% Monitor the competition 72% 75% Present company/product, maintain image 78% 83% Exchange ideas/information 63% 71%

Reached goals (good to excellent) 2004 2006 Establish new business ties 74% 82% Maintain existing business ties 92% 92% Prepare post-fair business 79% 85% Direct transactions at the fair 44% 51% Monitor the competition 84% 84% Present company /product, maintain image 90% 93% Exchange ideas / information 87% 91% Review 2006 Exhibitors

Trendsetters and market leaders: From A–Z

One of the main reasons for electronica’s overwhelming success is that it gives visitors a complete and comprehensive look at the complex and multi- faceted world of electronics. The prerequisite for doing so: the presence of all key players and plenty of newcomers. Visitors like that. The result: 95% of them gave electronica 2006 a rating of good to excellent. List of exhibitors (excerpt) Advantech Germany GmbH · AEG MIS Gesellschaft für moderne Informationssysteme GmbH · Agilent Technologies GmbH · Alcatel SEL AG Components Division Dunkermotoren · Alps Electric Europa GmbH Altera GmbH · Amphenol-Tuchel Electronics GmbH · Analog Devices GmbH · Ansoft Corporation AT & S AG · AVX · AXON Kabel GmbH · Binder GmbH · BLOCK Transformatoren Elektronik GmbH & Co. KG · Bopla Gehäuse Systeme GmbH · Cherry GmbH DATA MODUL AG · Delphi Delco Electronics Europe GmbH · Delphi Deutschland GmbH · EGSTON GMBH Eggenburger System Elektronik · Elmos Semicon- ductor AG · EPCOS AG · EPSON Europe Electronics GmbH · EUROCIR S.A. · FCI · Finder GmbH · Freudenberg Mektec Europa GmbH · Fujitsu Components Europe B.V. · FUTABA (Europe) GmbH · Green Hills Software GmbH · Hamamatsu Photonics Deutschland GmbH · HARTING Deutschland GmbH & Co. KG · Hirose Electric GmbH · Huba Control AG · Infineon Technologies AG · International Rectifier KEITHLEY INSTRUMENTS GmbH · Kontron AG · Lambda GmbH · LEMO Elektronik GmbH · maxon motor ag · Mentor Graphics (Deutschland) GmbH · National Instruments Germany GmbH · National Semiconduc- tor GmbH · Odu-Steckverbindungssysteme GmbH & Co. KG · OKW Gehäusesysteme GmbH · Omron Electronic Components · Panasonic Electric Works Deutschland GmbH · Panasonic Industrial Europe GmbH · Phoenix Contact GmbH & Co.KG · Power-One AG · Preh GmbH · Rafi GmbH & Co. KG · Reinhardt System- und Messelectronic GmbH · Renesas Technology Europe GmbH · Rittal GmbH & Co. KG · Rohde & Schwarz GmbH & Co. KG · RS Components GmbH · RUTRONIK elektronische Bauelemente GmbH · RUWEL AG · Samsung Semiconductor Europe GmbH · Schott Electronics GmbH · Schroff GmbH SCHWEIZER ELECTRONIC AG · Song Chuan Europe GmbH · Spansion EMEA · Spea GmbH · SPOERLE – Arrow Central Europe GmbH STMicroelectronics GmbH · TDK Electronics Europe GmbH · The MathWorks GmbH · TQ Components GmbH · TriQuint Semiconductor GmbH · TTI Inc. · Tyco Electronics Vacuumschmelze GmbH & Co. KG · Vector Informatik GmbH · Vishay Europe Sales GmbH · Weidmüller Interface GmbH & Co. KG · ZigBee Alliance Review 2006 Visitors

More decision-makers, developers and buyers

The share of visitors with decision-making expertise (94% decision-makers, 32% of them a strong influence) and in management positions (72%) clearly corroboratee lectronica’s importance as a decision-makers’ exhibition. Once again there were considerable increases in the share of visitors who primarily work in the development (29%), design (16%) and engineering (10%) of electronic applications and components. The significant increase in the share of buyers (16%) among visitors also underscores the enormous esteem and significance that electronica enjoys throughout the industry.

Visitors (excerpt)

ABB automation Products GmbH · Aesculap AG & CO.KG. · Agfa · Alcatel SEL AG · Andrew Telecommunication Products Srl · Aselan Electronics Industries · Audi AG · Balluff GmbH · Bang & Olufsen a/s · BASF AG · BBT Thermotechnik GmbH · Bernecker + Rainer Blaupunkt GmbH · BMW AG · Bombardier Transportation · Bosch Rexroth AG · Braun GmbH · BSH Bosch und Siemens Hausgeräte GmbH · Continental Automotive Systems · Danfoss Drives A/S · Dehn + Söhne GmbH & Co. KG · Dial Electrolux · Diehl Aerospace GmbH Diehl AKO Stiftung · DLR · Dr. Johannes Heidenhain GmbH · Dräger Medical AG & Co. KG · Dräxlmaier Group · EADS Deutschland GmbH Elcoteq SE · Electrolux Professional · Ericsson AB · Fresenius Medical Care · Fronius International · Fujitsu Siemens Computer GmbH Giesecke & Devrient GmbH · Grundig Business Systems GmbH · Harman/Becker automotive systems · Heidelberger Druckmaschinen AG Hella KGaA Hewlett-Packard GmbH · IBM Deutschland GmbH · ifm electronic GmbH · JUMO GmbH & Co. KG · Kathrein-Werke KG Knorr-Bremse Krauss-Maffei Wegmann · Leuze electronic GmbH · Liebherr Elektronik GmbH · MAN Nutzfahrzeuge AG · Marquardt GmbH Max-Planck-Institut · Mettler-Toledo AG · Metz-Werke GmbH & Co.KG · Miele & Cie · Nokia · OCE Printing Systems · Pepperl+Fuchs GmbH Philips Medical Systems · Pilz GmbH & Co. KG · Polar Electro Oy · Saab AB · Sennheiser electronic · Sick AG · Siemens AG · Siemens Medical Solutions · Sinbon Electronics · Sirona Dental Systems GmbH · SMA Technologie AG · Sony · SRI Radio Systems GmbH Teleste Corporation · Testo AG · ThyssenKrupp · Tridonicato GmbH & Co. KG · VEGA Grieshaber KG · Vestel Elektronik A.S. · Webasto WISI Communications GmbH & Co. KG · Zelmer S.A. Visitor profile 2004 2006 Primary branches of industry 2004 2006 Number of visitors 74,200 77,748 Industrial electronics 36% 35% Automotive 14% 16% Freescale Halbleiter Deutschland GmbH: Origin1) Telecommunications 10% 9% Germany 56% 55% Office equipment / IT (OEM) 1% 2% “We noticed the positive atmosphere in Other countries 44% 45% Consumer electronics 4% 5% » Electronics for other consumer goods 6% 3% the market at electronica 2006. For us, Number of countries: 135 124 Medical electronics 3% 5% this fair is the definitive international Aviation / aerospace technology 2% 2% Other countries1) Military electronics 2% 3% platform where we can make high- Europe total 85% 82% Banking and insurance sector <1% <1% quality contacts. electronica 2006 of which, EU 68% 67% Trade Other 15% 18% (Specialty retail, retail, distribution) ** 6% allows us to hold high-level discus- – of which, America 4% 4% Services ** 5% sions with our customers including – Asia 9% 12% upper management.” Jürgen Weyer, Managing Director Visitors’ areas of activity1) 2004 2006 Job position1) 2004 2006 Company / business / plant management: Hold management positions 53% 72% Commercial 8% 12% of which, upper management 17% 17% Company / business plant management: Technical 7% 7% Electronic development 24% 29% Electronic design 13% 16% Decision-making authority1) 2004 2006 Engineering 6% 10% Share of decision-makers 88% 94% System development 8% 12% of which, key role 24% 32% System integration 5% 5% Software development 9% 9% Planning / work preparation 4% 3% Manufacturing / production 8% 8% Sectors/branches of industry Quality control, assurance, testing 7% 6% Primary field of activity1) 2004 2006 Purchasing / acquisition 12% 16% Use of electronic components / Sales / marketing / advertising / PR 16% 13% assemblies / subsystems 17% 20% Research and development 15% 16% Manufacture electronic components 17% 16% Finance / accounting / controlling 1% 1% Manufacture electronic assemblies / Consulting 5% 5% subsystems 20% 27% Administration / organization / HR and Trade electronic components / social affairs / education and training 2% 1% assemblies / subsystems 13% 13% Warehousing / materials management / Services 13% 9% logistics / transport 2% 1% Research and development 18% 14% Information technology / telecommunications / DP 2% 1% Education and training 1% 1% Repair / maintenance 3% 2% Government agencies / ministries 1% 1%

**Not in 2004 Review 2006 Visitors

Considerable increase in foreign visitors Exhibition received top marks

The share of international visitors was up 45% compared to 2004. The United States, Central Europe, Russia, Israel, China, Japan, India and Brazil all accounted for sizeable increases. It is remarkable how many visitors gave the fair top marks for the scope and completeness (97%) and for the transparency of the exhibits (86%) and, in another key category, for the quality of the visitor information (90%). In other words: electronica is and shall remain the electronics industry’s impressive top event.

Freudenberg NOK Mechatronics GmbH & Co. KG » “The quality of the visitors at our stand was very high, both with regard to the number of visitors and the international mix among visitors, and we made some new contacts. The fair met with our expectations.” H. Gunter Bobzin, New Project Management Rating of exhibition 2004 2006 Received rating of good to excellent 2004 2006 Rating with regard to … 1. Components Scope and completeness of exhibits 95% 97% Semiconductors 94% 94% Transparency / breakdown into sectors 85% 86% Passive components 88% 88% International mix among exhibitors 91% 94% Relays, switches and keyboards* 83% 93% Presence of market leaders 89% 91% Interconnection technology ** 93% Character / role as leading exhibition 89% 91% Casing technology* 86% 82% Quality of visitor information 84% 90% PCBs, other circuit carriers, EMS 97% 92% System components ** 87% Visited area 1. Components 2004 2006 2. Systems Semiconductors 46% 56% Embedded systems (electronica embedded)* 87% 85% Passive components 27% 39% Electronics design (ED / EDA) 83% 71% Relays, switches and keyboards* 19% 20% Displays 91% 92% Interconnection technology ** 28% electronica MicroNanoWorld ** 83% Casing technology* 13% 17% Interconnection systems ** 87% PCBs, other circuit carriers, EMS 21% 28% Sensor technology* 89% 79% System components ** 19% Power supplies 92% 88% Test and measurement* 90% 89% 2. Systems 2004 2006 Embedded systems (electronica embedded)* 17% 26% 3. Applications Electronics design (ED / EDA) 16% 17% Industrial electronics ** 88% Displays 29% 29% electronica automotive* 91% 90% electronica MicroNanoWorld ** 10% Electronics for railway technology ** 78% Interconnection systems ** 14% Telecommunications, fixed-network ** 81% Sensor technology* 26% 21% electronica wireless* 81% 87% Power supplies 25% 22% Consumer electronics ** 76% Test and measurement* 26% 17% Electronics for other consumer goods ** 76% Electronics for office equipment and IT ** 77% 3. Applications 2004 2006 Medical electronics ** 76% Industrial electronics ** 29% Electronics for aviation / aerospace / defense ** 81% electronica automotive* 7% 17% Electronics for railway technology ** 4% Information and services ** 71% Telecommunications, fixed-network ** 10% electronica wireless* 6% 13% Consumer electronics ** 10% * Different question in 2004 Electronics for other consumer goods ** 6% ** Not in 2004 Electronics for office equipment and IT ** 4% Medical electronics ** 8% Electronics for aviation / aerospace / defense ** 7%

Information and services ** 4% Review 2006 Applications

Concept to make the fair more application-oriented very successful

As a leading international trade fair for components, systems and applications, electronica gives its audience a number of industry- and application-oriented communication and presentation platforms. From exhibition sectors such as electronica | automotive, electronica | embedded, electronica | wireless and electronica | MicroNanoWorld to corresponding conferences, forums, panel discussions and the CEO Round Table—electronica promotes focused dialog and the exchange of information with industry experts, giving visitors a comprehensive look at concrete applications in key growth segments. electronica | automotive in particular was a complete success—given its overwhelming acceptance among market representatives, the area will be expanded even further in the future. Robert Bosch GmbH » “We are very satisfied. The concept of the Automotive Hall really works. Our target group is here. The quality of the contacts is very good. I hope that electronica continues to focus on the automotive sector in this way.” Joachim Kornmayer, Product Marketing Semiconductors Automotive Electronics Review 2006 Public

All media and opinion leaders

The numbers speak for themselves: 850 accredited journalists from 39 countries, press meetings in 17 countries and more than 2,000 reports in the international press. electronica is the electronics industry’s most important media event, and it gives the entire industry more opinions, more publicity and more presence. That means more value through added value. Accredited media (excerpt)

3w Media & Marketing Consulting (DE) · A&D (DE) · A&V Elettronica (IT) · Advancing Microelectronics (US) · ae parts & components for household appliances (IT) · Aircraft Interiors (GB) · As-i Italia (IT) · ATZ elektronik (DE) · Automation News (JP) · Automotive (DE) · Automotive Engineering International (DE) · Baltz Verlag (DE) · Black Dot Publishing (IE) · BörseGo (DE) · BR (DE) · CPM (US) · Canadian Electronics (CA) · careers4engineers (DE) · Carl Hanser Verlag (DE) · Celisa Editores (ES) · channel-e (DE) · CHIP NEWS (RU) · CIE (GB) · CMP (CH) · CMP (BE) · Components in Electronics Magazine (GB) · Computer&AUTOMATION (DE) Condenet (DE) · ConnectorSupplier.com (US) · Construccion (DE) · Convergence plus (IN) · Corps Verlag (DE) · Dedicated Systems (BE) · Dempa (JP) Dempa Shimbun Daily (PH) · Der Wirtschaftsverlag (AT) · Der Wirtschaftsverlag (CH) · Design&Elektronik (DE) · Digital Business Magazine (DE) · Display Monitor (GB) · E & C (IL) · E&E Elektronik & Entwicklung (DE) · ECE Magazin (DE) · ECN (US) · Editoriale Quasar spa (IT) · EDN (GB) · EDN Magazine (US) · Embedded Systems Europe (GB) · EETimes (DE) · EETimes Europe (BE) · EETimes-China (CN) · EldomBook (IT) · Elector (DE) · electronic design (US) · Electronic Design Europe (GB) · Electronic Product News (GB) · Electronic Products (US) · ELECTRONICA (IL) · Electrónica (ES) · electronics buyer (GB) · Electronics Systems (GB) · Electronics Weekly (GB) · Electronicspecifier (GB) · ElectronicsWeekly.com (GB) · Electronique International (FR) · elektronik industrie (DE) · elektronikJOURNAL (DE) · ELEKTRONIKPRAXIS (DE) · Elektro (HU) · elektro AUTOMATION (DE) · Elektronik (DE) · Elektronik & Data (DK) · Elektronik automotive (DE) · Elektronik i Norden (SE) · Elektronik Informationen (DE) · Elektronika (PL) · Elektronikk (NO) Elektroniktidningen (SE) · EM & T (GB) · EMP Magazine (GB) · EMSNow (US) · Engineering Review (BG) · Engineering weekly (DK) · EPN (DE) · EPP Europe (DE) EPP-Elektronik Produktion & Prüftechnik (DE) · Eurotrade Computer & Communication Magazine (TW) · evertiq (DE) · Electronics Today (IN) · Findlay Publications (GB) · GWV Fachverlage (DE) · Hubert Burda Medien (DE) · IEN (DE) · Info ASI News (IT) · Ingeniøren (DK) · Inware Edizioni srl (IT) · iSuppli (GB) Mundo Electronico (ES) · LEDs Magazine (GB) · Magyar Elektronika (HU) · Marketing und Messe (DE) · Markt & Technik (DE) · Mechatronik FM (DE) · Medianet (AT) · Merav Koren (IL) · Microwave Engineering Europe (BE) · Modern Electronic & Computing Publishing (CN) · mp-report (DE) · NCVerlag (DE) · New York Times (US) · NIKKEI BP (DE) · onboard technology (IT) · Peak Magazine (NO) · PLUS (DE) · polyscope (CH) · Power Electronics (GB) · Power Electronics Europe (DE) Power Systems Design Europe (DE) · PowerPulse.Net (US) · Prensa Libre (GT) · Proceedings of Universities of Russia (RU) · Processori (FI) · productronic (DE) Reed Business Information (ES) · Reed Electronics Group (DE) · Reuters (DE) · Roularta professional Information (BE) · Sähkö&Tele magazin (FI) · Sdelovaci Technika (CZ) · Sensor Magazin (DE) · South-East European Industrial Market (BG) · SVET ELEKTRONIKE (SI) · tecCHANNEL (DE) · TechMedia (DK) · Techno- logies Magazine (IL) · Test & Measurement World (US) · Traders Express (TW) · U.S. TECH (US) · Vogel Industrie Medien (DE) · Wirtschaftskurier (DE) · WEKA Fachzeitschriften Verlag (DE) · WWW.ELEKTRONIKA.CZ (CZ) electronica 2008: 11–14 November 2008 www.electronica.de

Member of the FKM (Society for the Voluntary Organizer/Information Control of Fair and Exhibition Statistics) Messe München GmbH Messegelände Computer survey of visitors 81823 München, Germany Basis: 1,067 interviews in 2004 and 1,144 interviews in 2006; Tel. (+4989) 9 49-2 03 31/2 03 13 Results weighted. Conducted by tns Infratest. Fax (+49 89) 9 49-2 03 39 electronica is a member of Global electronics, the worldwide electronics network established by Munich Trade Fairs International.

Published by Messe München GmbH, Munich. Status: February 2007—Subject to change without notice. Compiled by MMG-M Questions marked with 1) were taken from the FKM trade visitor structure test and are registered with the FKM for auditing Rückblick / 01306 / 02.2007 / EAN 0130800 3009002 purposes. MMG does not accept responsibility for printing errors.