Washington Metropolitan Region Transportation Demand
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‐ Table of Contents ‐ FY 2017 TDM Resource Guide and SMP ~ Section One ~ Background……………………………………………………………………………………………………………… Page 4 Executive Summary………………………………………………………………………………………………… Page 6 Regional Activity Centers………………………………………………………………………………………… Page 7 Mission Statement ……………………………………………………………………………………………………Page 10 Acknowledgements………………………………………………………………………………………………… Page 11 Guiding Principles of Strategic Marketing Plan……………………………………………………… Page 13 Key Findings and Strategic Implications………………………………………………………………… Page 14 Summary of Adopted Strategy for FY 2017…………………………………………………………… Page 18 ~ Section Two ~ Regional Profile…………………………………………………………………………………………………………Page 24 Product Profiles………………………………………………………………………………………………………. Page 31 Carpools and Vanpools……………………………………………………………………………………………Page 32 Transit……………………………………………………………………………………………………………………. Page 35 Table ‐ Summary of Bus Activity………………………………………………………………………………Page 38 Table ‐ Summary of Rail Activity………………………………………………………………………………Page 46 Telework……………………………………………………………………………………………………………...…Page 48 Bicycling/Walking………………………………………………………………………………………………….. Page 51 Bike Sharing………………………………………………………………………………………………………………Page 56 Car Sharing………………………………………………………………………………………………………..….. Page 57 Support Services……………………………………………………………………………………………………… Page 59 HOV Lanes/Express Lanes……………………………………………………………………………………… Page 59 Park & Ride Lots…………………………………………………………………………………………...…...… Page 68 Guaranteed Ride Home……………………………………………………………………………………………Page 71 Commuter Benefit Programs……………………………………………………………………………………Page 72 Clean Air Partners……………………………………………………………………………………………………Page 76 'Pool Rewards…………………………………………………………………………………………………………Page 80 2 ‐ Table of Contents ‐ FY17 TDM Resource Guide and SMP ~ Section Three ~ Current Marketing Strategies for Network Members and Regional Partners…………………………… Page 82 Calendar of Regional Events for 2016‐2017……………………………………………………………………………… Page 125 Regional Activity Center Profiles and Marketing Strategies Current Profile Inner Core …………………………………………………………………..…………………………………Page 126 Marketing Strategies District of Columbia …..………………………...…………………………………………………Page 129 Marketing Strategies Arlington County………….…..………………………...…………………………………………Page 131 Marketing Strategies City of Alexandria …..………………………...……………………………………...……...… Page 133 Current Profile Northern Virginia ………… ………………………………………………………………………………Page 135 Marketing Strategies FairfaxCounty ………………………………………………………………………………………Page 139 Marketing Strategies Loudoun County ……………………………………………………………………………………Page 145 Marketing Strategies Prince William County ………………………………………………………………………… Page 147 Current Profile Suburban Maryland ………………………………………………………………………………………Page 149 Marketing Strategies Frederick County ………………………………………………………………………………… Page 155 Marketing Strategies Montgomery County ……………………………………………………………………………Page 157 Marketing Strategies Prince George's County …………………………………………………………………………Page 160 Marketing Strategies Charles County …………………………………………………………………………………… Page 161 ~ Section Four ~ TDM Research Summaries………………………………………………………………………………………………………. Page 162 Metrorail Station Access Alternatives Study July 2012………………………………………………………………………Page 163 GRH Program Survey Baltimore Region November 2013……………………………………………………………………Page 166 State‐Of‐The‐Commute 2013 Survey Report (June 2014)…………………………………………………………………. Page 171 Bike to Work Survey Report 2013 (May 2014)……………………………………………………………………………………Page 179 Central Employment Core Cordon Count of Vehicular and Passenger Volumes 2013 (April 2014)…… Page 183 Employer Satisfaction Survey (July 2014)………………………………………………………………………………………….Page 186 Transportation Emission Reduction Measure Analysis Report GRH 2012‐2014 (November 2014)…… Page 189 Capital Bikeshare Member Survey 2014 Report (April 2015)………………………………………………………………Page 196 Commuter Research Summary Report Summary (April 2015)…………………………………………………………… Page 204 Annual Placement Survey Report of Applicant Database Fy15 (May 2015)……………………………………… Page 206 Performance of HOV Facilities On Freeways in The Washington Region 2014 (October 2015)……….. Page 210 GRH Customer Satisfaction Survey Baltimore Region FY2015 Report (March 2016)………………………… Page 212 GRH Customer Satisfaction Survey Washington Region Report FY 2015 (March 2016)………………………Page 216 Commuter Connections Retention Rate Survey 2016 Report………………………………………………………………Page 220 Guaranteed Ride Home Applicant Survey Washington DC Region 2016 Report (Sept 2016)………………Page 226 Congestion Management Process Technical Report (September 2016)…………………………………………… Page 231 3 BACKGROUND The first formal transportation demand management efforts for the Washington D.C. region began in the early 1970s, under the name Commuter Club, which was established by the Metropolitan Washington Council of Governments (COG), the General Services Administration, and the Greater Washington Board of Trade to provide basic Ridematching for carpools and vanpools. In subsequent years, the program grew into a COG‐coordinated network of local rideshare agencies, and in 1989, it became the Ride Finders Network which provided free alternative transportation information and computerized ride matching services to area residents seeking to join car or vanpools or locate appropriate transit arrangements and park‐and‐ride locations. In 1996, the regional network was renamed Commuter Connections. In 1997, Commuter Connections expanded its services to include regional telework assistance and resources, its first website, a regional Guaranteed Ride Home (GRH) program, information on bicycling to work, InfoExpress commuter information kiosks, and free assistance to employers for the development and implementation of alternative commute programs and benefits. In 1998 Commuter Connections began to honor employers in the region through the Employer Recognition Awards program. In 2000, Commuter Connections rolled out Bike to Work Day as a regional entity, initially started as a DC based event by the Washington Area Bicyclist Association (WABA). In 2003, Commuter Connections expanded its marketing efforts through the implementation of a regional mass marketing measure. The purpose of the measure was to brand the Commuter Connections name as the umbrella organization for commuter transportation information in the Washington metropolitan region and to subsequently increase the use of alternative forms of commuting. In 2008, Commuter Connections began coordinating Car Free Day as a regional event. In 2009, Commuter Connections introduced a carpool incentive project called ‘Pool Rewards, which was expanded in 2012 to include vanpools. In 2010 Commuter Connections expanded its Guaranteed Ride Home program to include the Baltimore region and St. Mary’s County. With origins beginning in 1974, Commuter Connections celebrated its fortieth year of service in 2014. Today, the Washington region boasts one of the highest rideshare and transit rates in the country, but also some of the worst congestion in the country. The Commuter Connections regional network provides commute services and information to area residents and employers in the Washington metropolitan region in order to reduce traffic congestion and emissions caused by single occupant vehicles (SOVs). The outreach mission is to create awareness of SOV alternatives and their resulting benefits; to build the Commuter Connections network as an umbrella resource that provides support services to network organizations and individuals who currently drive alone, and to facilitate those who are seeking to change SOV behavior by way of providing assistance about available commute options and alternatives. Primary activities promoted by the Commuter Connections network include ridesharing, transit, bicycling, walking, teleworking and employer services. The following agencies share the regional commuter database, provide Ridematching services and share information and resources: Alexandria GoAlex , Anne Arundel County , Army National Guard Readiness Center, Baltimore City, Baltimore Metropolitan Council, Bethesda Transportation Solutions, Dulles Area Transportation Association, Fairfax County RideSources, Food & Drug Administration, Frederick County TransIT Services, GWRideConnect, George Washington Regional Commission, Harford County, Howard 4 County, Loudoun County, Maryland Transit Administration, Metropolitan Washington Council of Governments, Montgomery County Commuter Services, National Institutes of Health‐Bethesda, North Bethesda Transportation Center, Northern Neck Planning District Commission, Northern Shenandoah Valley Regional Commission, Prince George's County, Potomac and Rappahannock Transportation Commission, Rappahannock‐Rapidan Rideshare, and Tri‐County Council for Southern Maryland. COG provides Ridematching services directly for Arlington County, the District of Columbia, and also to residents in other jurisdictions in both Maryland and Virginia not listed above. Commuter Connections is a program of the National Capital Region Transportation Planning Board, the region’s designated Metropolitan Planning Organization (MPO) at the Metropolitan Washington Council of Governments, and is funded through the District of Columbia, Maryland and Virginia Departments of Transportation, and the U.S. Department of Transportation. Other entities that play a major role in the delivery of Transportation Demand Management (TDM) products, services, and messages in the Washington region include transit agencies, local governments, business partnerships, bicycle associations,