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+ International Case Study + Prince Mohammed bin Fahd University Interior Design V Sec: 201 IDES 3411 Zainab Majid ID #. 200901113 International Case Study Adidas Laces [10 – 9 – 2012] +Adidas Laces. International Case Study 2 +Adidas Laces. International Case Study Contents: 1. Building Location: a. Site plan ............................................................... 4 b. Building type ....................................................... 5 c. Exterior Photo ...................................................... 5 d. Location Analysis ............................................... 6 2. List of Functions: a. Listing of all functions ......................................... 9 b. Flow Charts .......................................................... 11 3. Adidas Laces Building Report................................ 16 4. Making Of Photos a. Making Of “Workout” Photos............................. 18 b. “Playground” Specific Demands of Laces…... 20 c. Slotty ..................................................................... 22 d. Netzer ……………………………………...………... 22 e. Studio Wall …………………………………………. 23 5. References ………………………………………………. 24 3 +Adidas Laces. International Case Study Building Location: Germany. o Herzogenaurach. Site Plan: 4 +Adidas Laces. International Case Study Building Type: Company: Offices. Exterior Photo: Adidas Laces 5 +Adidas Laces. International Case Study Analysis: Building Name: Adidas Laces. Building Location: Germany, Herzogenaurach. Total Construction Area: gfa 62,000m², cubature 356,000m³. Location Analysis: Herzogenaurach is a town in the district of Erlangen- Höchstadt, in Bavaria, Germany. It is probably best known for being the home of the sporting goods companies Adidas and Puma. The town is located on the Aurach River, a tributary of the Regnitz River. 6 +Adidas Laces. International Case Study Herzogenaurach is the birthplace of two sporting goods giants: Adidas and Puma, founded by the two brothers Adolf Dassler and Rudolf Dassler, after an acrimonious family split in 1948. Both companies' headquarters are still located in the town on opposite sides of the Aurach River, and brand loyalty is sharply divided as well. Average High/Low Temperature for Herzogenaurach, Germany. 7 +Adidas Laces. International Case Study Average Rainfall for Herzogenaurach, Germany 8 +Adidas Laces. International Case Study List of All Functions: Ground Floor o Entrance. o Info. Point. o Atrium “Lobby”. o Service Module - Meeting Area. o Service Module – Bistro, Timeout. o Innovation Valley. o “AS” Athletes Service. Office Module Floor o Open Offices. o Thinking Area. o Meeting Rooms. o Office Lounge. o Kitchens. o Secretary Offices. 9 +Adidas Laces. International Case Study o Manager’s Offices. o Conference Room. o Executive Office. o Library. Workshops o Materials laboratories. o Research Areas. o Test Hall. Innovation Module o Technical Areas. o Store Rooms. o Auxiliary Rooms. Toilets o Public Toilets. o Open Offices Toilets. o Executive's Toilet. 10 +Adidas Laces. International Case Study Flow Charts: Customer: Visiting all Functions: Entrance Atruim Exit Bistro Atruim Valley Customer Meeting Valley Area Public Athlets Toilets Service auxiliary Service Rooms Store Module Rooms 11 +Adidas Laces. International Case Study Staff: Designers: Entrance Atrium Exit Elevatores Office Bistro Lounge Open Atrium Offices Space Thinking Elevator Area Offices Seating Toilets Area Meeting Laces Area Designers Execetive Meeting Office Rooms Secartary Laces Office Technical Manager's Areas Office Test Hall Laces Research Office Area Kitchen Office Library Lounge Laces Confrence Laces Room 12 +Adidas Laces. International Case Study Developers & scientists: Entrance Atrium Exit Elevatores Office Bistro Lounge Open Atrium Offices Space Thinking Elevator Area Offices Seating Toilets Area Meeting Laces Developers Area & Execetive Meeting Office Scientists Rooms Secartary Laces Office Technical Manager's Areas Office Test Hall Laces Research Office Area Kitchen Office Library Lounge Laces Confrence Laces Room 13 +Adidas Laces. International Case Study Marketing Strategists & Specialists: Entrance Atrium Exit Elevatores Office Bistro Lounge Open Atrium Offices Space Thinking Elevator Area Offices Seating Toilets Area Marketing auxiliary Meeting Rooms. Strategists & Area Specialists Execetive Meeting Office Rooms Secartary Laces Office Store Manager's Tooms Office Research Laces Area Office Library Kitchen Office Laces Confrence Lounge Laces Room 14 +Adidas Laces. International Case Study Admins: Entrance Atrium Exit Elevatores Office Bistro Lounge Secertary Atrium Office Manager's Elevator Office Execetive Meeting Toilet Room Admins Offices Confrence Toilets Room Open Laces Offices Store Tooms Leaces Execetive Laces Office Material Laces Libatory Office Laces Office Kitchen Lounge 15 +Adidas Laces. International Case Study Adidas Laces Building Report: Company founder Adi Dassler started making his first sports shoes back in the 1920s, in the laundry of his parents' home in Herzogenaurach. Ever since, the now globally operating company, has been firmly committed to its roots and its home country. With the opening of the Laces building, the Group once again underlines its commitment to the location and sets another milestone in the company's history. Laces is one of the most important and largest construction projects the company has ever undertaken. From June 24th, 2011, employees from the Marketing and Operations departments have moved into Laces. Among them are materials researchers, biomechanical experts, designers, engineers, product developers and marketing specialists who create, develop and market the products. The new company building is the central hub of all processes. A biomechanical lab and a state-of-the-art test center with a test hall the size of a triple sports hall will offer ideal test and research conditions. “The opening of Laces is a special day for us. By bringing together all product- related processes under the same roof, we will significantly increase our innovation speed. Laces enable us to translate ideas into marketable products even faster and more effectively,” said Herbert Hainer, CEO of adidas AG. 16 +Adidas Laces. International Case Study Laces comprises seven levels and covers a total net floor area of more than 57,000m2 – this equals approximately the area of eight football pitches. The facade on the western side is 100m long and would be ideally suitable for athletic sprints. The building height is 30m, meaning that approximately ten basketball hoops on top of one other would fit into Laces. Laces, with its dynamic dimensions and white contoured facade, complements the existing building ensemble of the World of Sports, between the Adi-Dassler- Sportplatz and the black and relatively flat adidas Brand Center building. At the center of the building is the Atrium which functions as the communicative hub. It features an ETFE cushion roof Surface “Ethylene tetrafluoroethylene, ETFE, a fluorine based plastic, was designed to have high corrosion resistance and strength over a wide temperature range. ETFE is a polymer, and its systematic name is poly(ethylene-co-tetrafluoroethylene). ETFE has a very high melting temperature, excellent chemical, electrical and high energy radiation resistance properties”. which is similar to that of the Allianz Arena in Munich. In addition, the building design has been heavily influenced by the "laces" which give the building its name. The laces traverse the Atrium as open walkways, connecting the individual departments, facilitating an open working environment and also “tying” the building together to create a unique, highly communicative office building. The architects from kadawittfeldarchitektur GmbH were responsible for the modern design of the building and were awarded with the Office Application Award for the most innovative concept in 2009. The opening of Laces is another step in the incremental expansion of the Herzogenaurach location that initially started in the framework of an urban design master plan in 1999. 17 +Adidas Laces. International Case Study It ensures the further optimization and expansion of an attractive working environment for employees of the adidas Group. The number of adidas employees working in Germany and Herzogenaurach has almost doubled in the past ten years. Currently, the adidas Group has 3,760 employees in Germany, with 3,000 of them working in Herzogenaurach. Making Of “Workout” Photos: Office Furneture “Kinzo Designs”: 18 +Adidas Laces. International Case Study Technical Drawing Conference Table: Offices Rendering Ideas: 19 +Adidas Laces. International Case Study “Playground” the Specific Demands of Laces: Ergonomic and functional study: Work Desk operation: 20 +Adidas Laces. International Case Study Design Teamplayer: Teamplayer TOP: Model 1:20: 21 +Adidas Laces. International Case Study Slotty: Rendering multi-functional zone: Netzer: Netzer visualization: 22 +Adidas Laces. International Case Study Netzer prototype: Studio Wall: Drawing board Partition: 23 +Adidas Laces. International Case Study References: (2011). Herzogenaurach Weather, Germany Weather Averages. World Weather Online. Retrieved September 9, 2012, from http://www.worldweatheronline.com. Isabelle. L. (2011, 23 September). adidas LACES Germany : Herzogenaurach Building. e-architect. Retrieved September 9, 2012, from http://www.e-architect.co.uk. Sumit. S. (2011, 22 October). Adidas Laces in Herzogenaurach, Germany by Kadawittfeldarchitektur GmbH. AECCafe Blogs. Retrieved September 10, 2012, from http://www10.aeccafe.com. Dave. (2011, 22 September). Adidas Office Interior by KINZO. Contemporist. Retrieved September 8, 2012, from http://www.contemporist.com. (2011). adidas WORKOUT. Kinzo. Retrieved September 8, 2012, from http://www.kinzo-berlin.de. (2012). City Info. Stadt Herzogenaurach. Retrieved September 10, 2012, from http://www.herzogenaurach.de. 24 +Adidas Laces. International Case Study 25 .
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