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Nike Vs. Adidas

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Nike Vs. Adidas By: Timmy Frewin and Devon Harris Nike was named after the goddess of victory according to Greek mythology. Nike was created by a man who sold shoes in his car. He created the shoes for running. Nike was founded in1964 as Blue Ribbon Sports and officially became Nike in 1978. Bill Bowerman and Phil Knight founded Nike. Adidas was created by the Dassler brothers. Das is the last part of the word Adidas. Das comes from the last name Dassler. Adi comes the name Adolf. Adi was Adolf`s nickname. Adolf was the main creator of Adidas. That’s how they created the name. Adolf and Rudolf Dassler founded Adidas. Industry: Apparel and Accessories Nike Owns: Umbro, Hurley, Converse and Cole Haan Workers: 38,000 in May 2011 Area Served: Worldwide Key People: Phil Knight- Chairman, Mark Parker- President and CEO Products: Athletic footwear and apparel, sport equipment and other athletic and recreational products. Corporate Image/ Catch phrase: Just do it! Industry: Sports apparel and accessories Adidas Owns: Reebok, Taylormade golf company and Rockport Workers: 42,540 (that was the amount at the end of 2010) Area Served: worldwide Key People: Igor Landau (Chairman) Herbert Hainer (CEO) Products: Sports apparel, cleats, shoes, sports balls and sports equipment Corporate Image/ Catch Phrase: (Impossible is nothing) Nike’s headquarters are located in Oregon, USA Adidas’s headquarters are located in Germany Nike: Revenue * US$ 20.862 billion (2011) Operating income * US$ 2.844 billion (2011) Net income * US$ 2.133 billion (2011) Total assets * US$ 14.998 billion (2011) Total equity * US$ 9.843 billion (2011) Adidas: Nike has been accused of having a history of using sweatshops, a working environment considered by many people to be dangerous and difficult. They work long days and sometimes more than 14 hours and earn pay far below a living wage. Nike claims that they don’t own the factories where their products are made so that they are not responsible for it. Adidas: A factory in Indonesia, was shut down abruptly and its owner fled the country, failing to pay 2,800 workers. Adidas was producing logoed university apparel at this factory. Adidas Nike Factory Factory SF6 A German environmental magazine was attacking companies that used a super- potent greenhouse gas called sulfur hexafluoride, or SF6. The magazine pointed out that Nike's air pockets contained not just air but SF6, too. It took Nike nearly 14 years to overcome the SF6 problem. According to the Nike website, the company recognizes the impacts of declining natural resources and the need to move to a low-carbon economy. Nike's goal is to achieve zero waste and to have products and materials that can be continuously reused. žAdidas’s products normally hurt the environment because of the pollution in the factory, they also get some of their materials from the environment. ž Adidas said this about their strategy in helping the environment. “Currently, our environmental efforts are coordinated and implemented by Adidas’s environmental department in Germany.” Nike: Nike has a new program called reuse a shoe and it is taking old, defective footwear and unused Nike shoes and are grinding them up and making sporting or playground surfaces out of it. Adidas: Adidas’s environmental strategy is called the Better Cotton Initiative. It will take five years of looking at every single stop a product creates on the value chain. Adidas says the goal is to offer “more sustainable products to consumers.” We believe that neither company is helpful to the environment. For mankind it gives you sporting apparel that works well, but some of the people creating the sporting apparel have low salaries and harsh working conditions. We think that Nike is better for the world because they have a lot more projects set up to help the environment than Adidas does. They also are looking forward and they have a site dedicated to helping the environment. http://nikeinc.com http://en.wikipedia.org/wiki/Nike,_Inc. http://store.nike.com http://www.businessweek.com/ http://greenanswers.com/q/132557/business- economics/what-nike-doing-help- environment#ixzz1wZDudMBz http://www.guardian.co.uk/environment/2010/jan/26/ni ke-cuts-carbon-footprint http://www.treehugger.com/culture/nikeenvironment.ht ml http://www.wikivs.com/wiki/Nike_vs_adidas http://nikeinc.com/pages/giving-guidelines http://en.wikipedia.org/wiki/Adidas http://www.shopadidas.ca/pages/products http://www.therunnersvibe.com/?p=944 http://www.adidas- group.com/en/sustainability/assets/environmental_statements/adi dasGroup_EnvironmentalStrategy.pdf http://www.dickssportinggoods.com/info/index.jsp?categoryId=7 10060 http://www.adidas-group.ca/communityaffairs/# http://www.adidas- group.com/en/sustainability/environment/default.aspx http://www.linkedin.com/title/sales+rep/at-adidas/ http://www.glassdoor.com/Salary/adidas-Salaries-E10692.htm http://uchicago.usas.org/2011/11/18/zimmer-ignores-adidas- labor-violations/ .
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