22 Established 1961 Lifestyle Features Wednesday, March 4, 2020 Q: Tell us about Splash vision for our products using sustainable and ethically techniques. Splash Eco-denim range is pro- Q: How can you handle competition in the future of the Middle East’s fashion sourced materials. duced using water saving processes and the fashion market? Do you have plan to market. Our design, sourcing and quality teams advanced machinery that consumes 70% attract your competitors’ customers? A: As one of the region’s leading fashion are contributing to the goals by spending less water & 30% less energy as compared A: Fashion is a very dynamic industry and brands, Splash aims to strengthen the adop- more time researching and sourcing sustain- to conventional denim, saving millions of gal- every fashion brand must constantly innovate tion of sustainable business practices in the able fabrics and manufacturing methods. lons of water annually. to stay ahead of the curve. The competition Middle East fashion industry. With the adoption of sustainable solutions Using FSC paper since 2015 has also has and is going to be strong, but it only It is a fact that fashion impacts the envi- and new technology, the brand will signifi- allowed Splash to reduce 200 metric tons of pushes us to innovate and better ourselves. ronment on a daily basis with textile manu- cantly decrease its carbon footprint. plastic waste in garment tags and packaging As a brand we understand fashion and facturing affecting the environment through The brand uses recycled polyester, pro- for over four years now. consumer trends and we want our customers the constant and relatively huge emissions of duced from discarded plastic bottles, that We also spearheaded the Better Cotton to feel they’re buying from a conscious greenhouse gas, water withdrawal, the further leads to less plastic ending up in the Initiative, Splash being the first brand in the retailer who offers the right trend at the right release of toxins into our ecosystem, ocean. Splash also makes clothes with eco- Middle East to procure sustainably produced time and at the right price. amongst other effects. friendly fabrics such as Tencel, 100 per cent cotton for use in its apparel. Thus, being sustainable is a core quality Raza Beig, Chief Executive Officer of Splash and Organic Cotton and Lenzing Viscose, across Our recent inspirational sustainability Q: How has the brand’s design philoso- within Splash and as a socially and environ- Fashion Director of Landmark Group. several of its fashion lines which is now 80 campaign, The Aquarium of Truth, is aimed at phy evolved over the years? mentally responsible fashion brand, our per cent sustainable. promoting awareness to conserve the ocean, A: When we started, we were a trader, vision is to encourage consumers to be part tions relevant to fashion fans in Kuwait. and strengthening the adoption of sustainable buying out of South-East Asia and selling it of creating a better, more sustainable future. Customers can choose from a selection of Q: What are the main sustainability business practices in the fashion industry. in this market. With the advent of European convenient payment options - pay by card at issues in the fashion industry today and Also, this year, we launched the Splash brands, we changed our business model to Q: How do you see the Kuwaiti the time of online purchase or by cash with how does your brand subvert them? 2020 annual calendar that promotes the that of a design house and built a team of in- market? no additional charges at the time of delivery. A: Sustainability is critical for fashion as it adoption of sustainable fashion for sustain- house designers, who study international A: eCommerce has changed the way con- With a flagship store offer of latest fashion is known that the fashion industry is a lead- able growth. The calendar conveys a strong trends and catwalks. Our designers work sumers shop globally and Kuwait is no differ- arrivals, shoppers can score free shipping on ing contributor to pollution as well as signifi- message that humans are not simply the closely with buyers to bring affordable ent. Consumers today want to nab the latest online orders above KWD 9. cant consumer of water. In addition, plastic offenders, but also the ultimate victims of trendy fashion to consumers. For a brand that fashion pieces from the comfort of their represents a new environmental and health global warming. The calendar urges cus- is built on the ethos of design, it is constant homes, office or on the go. Q: Splash launched last year an exclu- threat as the overuse of plastic is negatively tomers to come together for this significant evaluation that is required more than a dra- Kuwait is a key market for the group and sive limited edition collection for impacting the planet and contributes to dif- cause. matic change year after year. Splash’s recent entry into online retailing in Ramadan and Eid. Is there any new col- ferent forms of environmental pollution, As one of the region’s leading fashion the country is in response to the changing lection to be launched soon? including water pollution. brands, we want to encourage consumers to Q: What are Splash’s future goals? way consumers shop today. Customers are at A: New collection announcements will be With this top of mind, Splash has become consciously incorporate alternatives into A: Sustainability is a strong focus for the the heart of everything we do at Splash and shared in due course. the largest user of recycled polyester in the their everyday lives for a better future. brand. We plan to further advance our sus- the new dedicated website delivers several Middle East and North Africa region, recy- tainability initiatives in 2020 and aim to pro- exclusive online offers, products and servic- Q: Splash revealed that 40% of its col- cling 5.7 million bottles. Compared to the Q: How many branches do you have? duce 80 per cent of our products using sus- es. The friendly design assures easy naviga- lection is 100% organic and sustainable. traditional process of using new polyester, Do you have a plan to expend in other tainable and ethically sourced materials. tion across various product categories, as Tell us more. this process saves enough energy to power countries? well as convenient returns/cancellations and A: Splash has been at the forefront in rais- the United Arab Emirates for 10 minutes. A: Currently, Splash has over 200 stores secure payment options. Designed to offer a ing awareness on sustainable development. 100% of the denim produced by Splash is in 14 countries worldwide. We are looking more compelling browsing and shopping We have advanced our sustainability initia- sustainable primarily by two ways- one by forward to growing e-commerce presence in experience, the website’s content has been tives and reiterated our existing goals to using sustainable raw materials and two by new markets across the Middle East in the tailored to showcase products and promo- deliver fashion by producing 80 per cent of employing eco-friendly garment processing near future. 50 Cent vows to executive produce Pop Smoke’s posthumous album 0 Cent has vowed to executive produce late rapper 5Pop Smoke’s posthumous album. The ‘In Da Club’ hitmaker is determined to finish the record and has even reached out to fellow rappers Drake and Roddy Ricch to get them involved. Alongside two snaps of him- self outside and inside his private jet, 50 - whose real name is Curtis James Jackson III - wrote on Instagram: “i’m on the move listening to Pop smoke, i decided i’m gonna executive produce and finish his album for This photo shows architect Kotchakorn Voraakhom (center) taking a photo with architecture This aerial photo shows an overview of the Thammasat Urban Farming Green Roof. him.#abcforlife #starzgettheapp #lecheminduroi #bran- students after a tour of the Thammasat Urban Farming Green Roof at Thammasat University in — AFP photos Pathum Thani. soncognac (sic)”. And in a separate post he shared a picture of himself and Roddy, and added in the caption: “Tell @roddyricch i’m looking for him, i need him on Pop album. #leche- minduroi #bransoncognac #abcforlife #starzgettheapp (sic)” Roddy then responded with the shaking hand emoji and said: “Say less.”Curtis then followed up the post and this time tagged ‘God’s Plan’ hitmaker Drake. He wrote: “see i got @roddyricch on deck, this s*** gonna be stu- pid @champagnepapi where you at *****, don’t start acting light skinned on us. #abcforlife #starzgettheapp angkok’s future hangs in the balance. one can accuse the Harvard graduate of environment, listen to the land more,” she she will unveil plans to transform a vast, #lecheminduroi #bransoncognac (sic)” Rising sea levels, unchecked develop- resting on her laurels: She made her name says. “It doesn’t mean I am against develop- unused bridge crossing the Chao Phraya Just days before his tragic passing at the age of 20, Bment, groundwater extraction, and showing how the effects of climate change ment but I want it to be very meaningful, river into a park with bicycle lanes, bringing Pop had released the LP ‘Meet the Woo 2’. The ‘Welcome rapid urban population growth has left mil- can be mitigated by ensuring the issue is at very mindful, and at the right pace-so we more green space to a place with precious to the Party’ rapper died after he was shot dead on the lions vulnerable to natural disasters-scien- the heart of city planning. don’t actually kill our future.” Today her little of it. morning of February 19 at around 4:30am at a property tists warn the city itself may not survive the She and her firm Landprocess created ideas have been embraced at home, and in Hollywood Hills, California, after two men broke into century.