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Home , Alanis Morissette, Alessia Cara, Arizona Zervas, Billie Eilish, Blinding Lights, Brett Kissel

NIELSEN MUSIC / MRC DATA MIDYEAR REPORT CANADA 2020

1 Introduction

HAT A DIFFERENCE A FEW MONTHS MAKE. IT’S TO BELIEVE THAT IT WASN’T even six months ago that and performed for a tightly packed crowd of more than 60,000 people in at the Super Bowl, while and her brother Finneas picked up five Grammys at what turned out to be 2020’s last major music business gathering since COVID-19 halted live events. WBy Friday, March 13, the NBA and NHL had suspended play, the NCAA had canceled its spring tournaments, and theaters and live music venues had closed. As “safer at home” orders spread throughout the country, our homes became our offices, our schools, our daycares and our social hubs. Quickly and dramatically, life had changed. Our routines were disrupted, and we struggled to find balance. Still, the was experiencing a strong start to the year. Audio streaming was growing through early March, up 20.9% over the same period in 2019. Total music consumption was up 10.8% in the first 10 weeks of the year. As working from home became a reality for many, some of the key music listening hours, such as during commutes, were disrupted. But one thing that has remained consistent as the pandemic has unfolded is entertainment’s place in helping consumers escape, relax and feel energized. In fact, in our recent consumer research studies, 73% of people said they would go crazy without entertainment during this time. Then, just as many communities began to slowly reopen, the country was shaken by the senseless May 25 killing of by Minneapolis police. This event, coupled with other recent acts of racial injustice, activated a widespread public outcry for social reform. Protests, Total music marches and rallies took place across Canada and the world as our attention focused on and consumption police reform. The artistic community, as it always has, responded with powerful music — , , was up 10.8% Beyoncé and many other performers delivered messages in the first in new releases that dominated streaming’s playlists. Please join us in looking back at the major stories in 10 weeks of the industry over the first six months of 2020. We are encouraged by the continued strong demand for music. the year. By We celebrate the creativity that artists have shown and the new ways that they are staying engaged with their fan mid-March, bases. We hope that you find this data informative, as we all seek to quantify the trends and look forward to the that would rest of the year. As always, we would love to hear from all change. you to learn how we can provide more tools to prepare you for music’s ever-changing landscape. Email us at [email protected].

2 Contents 2020 MIDYEAR HIGHLIGHTS ��������������������������������������������������������4

2020 MIDYEAR MOMENTS ������������������������������������������������������������6

2020 MIDYEAR CHARTS ���������������������������������������������������������������24

In this report, Nielsen Music/MRC Data is using a 26-week period for this year, running from Jan. 3 through July 2, while last year’s corresponding period ran from Jan. 4, 2019, through July 4, 2019.

3 Total Consumption AUDIO MIDYEAR 2020 ( + TEA + ON-DEMAND AUDIO SEA) 2019 33.4M +5.7 2020 35.3M % CHG.

TEA (track-equivalent ): 10 digital tracks = one album. Highlights SEA (stream-equivalent albums): 1,250 premium streams = one album. 3,750 ad-supported streams = one album. SES (stream-equivalent songs): 125 premium streams = one song. 375 ad-supported streams = one song.

Due to reporting PRE-/POST-COVID-19 ANALYSIS: 2020 VS. SAME PERIOD IN 2019 methodology changes from a major video provider, year- YEAR TO over-year video comparisons DATE THROUGH MARCH 13– TOTAL 2020 are not reflective of industry MARCH 12 JULY 2 YEAR TO DATE trends and therefore have been left out of this report. Total Audio Activity +10.8% +2.6% +5.7% Note: The term “total album- equivalent consumption” On-Demand Audio Streaming +21.3% +14% +16.6% describes the number of physical and digital albums that were sold and the total Total Album Sales -27.1% -45.7% -38.4% number of album-equivalent songs from downloads and song streaming volume. Physical Albums -26.2% -64.7% -49.7% For the sake of clarity, the definition of total album- equivalent consumption does Digital Albums -28.4% -16.7% -21.4% not include listening to music on broadcast radio or digital radio broadcasts. Unless Digital Song Sales -29.7% -24.5% -26.6% otherwise noted, all numbers are volume.

4 On-Demand Song Streaming AUDIO 2019 36.1B +16.7 2020 42.2B % CHG. Total Album Sales + TEA 2019 6.9M -35.3 2020 4.4M % CHG. Album-Equivalent Consumption DIGITAL (DIGITAL ALBUMS + TEA + ON-DEMAND AUDIO SEA) 2019 30.4M +11.2 2020 33.8M % CHG. Catalog vs. Current Consumption Total Album Sales (ALBUM + TEA + ON-DEMAND AUDIO SEA) (Catalog is defined as older than 18 months) (PHYSICAL + DIGITAL) -38.4 2019 5M Current % CHG. 2020 3.1M 2019 41% -2 2020 YOY 38% VOLUME Digital Album Sales % CHG. -21.4 Volume 2019 2M 2019 13.7M % CHG. 2020 1.6M 2020 13.4M Physical Album Sales (INCLUDES VINYL LPs) Catalog -49.7 2019 59% +11 2019 3M YOY % CHG. 2020 62% VOLUME 2020 1.5M % CHG. Volume Vinyl LP Sales 2019 19.8M -26 2020 21.9M 2019 420K % CHG. 2020 311K Due to reporting methodology changes from a major video provider, year-over-year video comparisons are not reflective of industry trends and therefore have been Digital Track Sales left out of this report. Note: The term “total album-equivalent consumption” describes the number of physical -26.6 and digital albums that were sold and the total number of album-equivalent songs 2019 18M from downloads and song streaming volume. For the sake of clarity, the definition of % CHG. total album-equivalent consumption does not include listening to music on broadcast 2020 13.2M radio or digital radio broadcasts. Unless otherwise noted, all numbers are volume.

5 THE MARKET BEFORE COVID-19 WAS SURGING

HE RECORDED-MUSIC BUSINESS WAS CELEBRATING the expected declines from physical and digital sales. rosy results on all fronts before the coronavirus Meanwhile, the usual slate of early-year events that put crashed the party. Through March 12, total audio music on the national stage gave a select group of artists consumption was up 10.8% to 13.8 million album- — including some new global superstars — substantial Tequivalent units. Audio streaming showed continued growth, boosts in streams. posting a 21.3% increase to over 16 billion streams, offsetting

The on Jan. 26 gave performers and winners a major spike in consumption activity collectively. Tracks by BILLIE EILISH, winner of album, record and song of the year, as well as best new artist — posted a 38% streaming increase for the week of the ceremony, while the major record labels hailed the 18-year-old’s sweep of the awards as a victory for old-fashioned artist development. Other stars had people hitting the Play button, too: ’s “First Man” rocketed 711%, Lil X’s “Rodeo” climbed 119%, and ’s “” rose 82%.

Eilish at the Grammy Awards in . Shakira (left) and (Alberto E. Rodriguez/Getty Images Lopez at the Pepsi for ) Super Bowl LIV Halftime Show in Miami on Feb. 2. (Kevin Mazur/ WireImage) A week later, on Feb. 2, the Pepsi Super Bowl LIV Halftime Show, starring JENNIFER LOPEZ and SHAKIRA, provided a 224% boost in audio and video consumption to the artists’ combined catalogs the week of . The annual tradition impressed with an peak TV audience of 12.1 million, according to Numeris.

EMINEM’s surprise performance at the on Feb. 9 gave his track “Lose

Yourself” a 163% consumption (Craig McDean) increase for the week.

6 48.9% year-to-date loss through June 4. Vinyl, revived from a moribund state AFTER COVID-19, THE over the past decade, was also hit hard. Through March 12, sales were down 8%; post-lockdown, the deficit had MARKET WENT HAYWIRE increased to 28.5% by June 4. Of the 14 major genres, had the largest gains in weekly average HEN THE CORONAVIRUS — but they kept streaming. streams from pre- to post-lockdown by a pandemic ensued, halting the Subscription services were the wide margin. Time at home with devices that artists and labels big beneficiaries in the early weeks and smart speakers were the nudge that count on to market their music of the pandemic as people spent was needed: Just as country listeners Tand wreaking havoc on the global an extraordinary amount of time at had lagged behind other music fans in economy. Nielsen Music/MRC Data home. streams were 9.3% download adoption, they have been and Billboard teamed up to monitor higher than the pre-COVID-19 baseline relatively slow to adopt subscription consumer behavior and attitudes in (the period of Jan. 17 to March 12) in services. But they quickly switched the and released a series the first week and rose to 13.4% the gears. By the week ending May 7, of reports titled COVID-19: Tracking the following week. country music streams had steadily risen Impact on the Entertainment Landscape.* Physical purchases took a hit from 10.5% above the baseline even though Consumer anxiety was already high in mid-March to June as music retailers a few key releases were postponed. March: 70% had avoided crowded areas, were closed to foot traffic, though some Country’s market share of audio on- and 68% worried about getting COVID-19 independent stores sold vinyl through demand streams also grew, from 5.5% or passing it to someone at risk. They curbside pickup or home delivery. A pre-COVID-19 to 6.4% post-lockdown. were stockpiling household items like 26.2% pre-COVID-19 physical sales Christian, children’s and also toilet paper in case of a retail apocalypse deficit from March 12 deepened to a posted increases.

COMFORT first half of 2020 versus 59.8% in classic hit “ Me,” which singalong of ’s the first half of 2019 — and year- was released to radio, digital and 1999 single “Bobcaygeon” to DURING to-date audio consumption (sales streaming services. It debuted show solidarity with the Pinecrest plus streams) — 62.1% in H1 2020 at No. 1 on the Nursing Home in the UNCERTAIN vs. 59.1% in H1 2019. chart and in the top 15 on three town, which was hit hard by TIMES On April 26, Canadian radio format charts, and has COVID-19. Among the many musicians, along with actors, totaled over 1.5 million streams in who participated was the band’s GIVEN THE BOREDOM AND athletes and activists, took Canada to date. guitarist Paul Langlois. anxiety caused by the pandemic, part in the nationally televised Other artists who participated A number of award shows it’s no surprise that people broadcast Stronger Together, Tous in charitable events included changed their plans due to safety looked to music for comfort: 87% Ensemble benefit that country star , who concerns, including the Juno of consumers listened to music raised millions of dollars for Food performed sold-out drive-in Awards. An online broadcast they usually listen to, and 55% Banks Canada’s COVID-19 relief concerts in , , of the Junos aired June 29 that revisited music they hadn’t heard efforts. The show also introduced and Saskatchewan’s cities of included the announcement of in a while (Release 2).* ArtistsCAN, a collective artist Regina and Saskatoon to raise all the winners, plus a number Catalog — music titles older initiative created by money for local food banks. of virtual performances. Alessia than 18 months — took a slightly and to raise funds. Many Canadians took to Cara, who was scheduled to host larger share of both on-demand Over 25 performers appeared the streets and the event in Saskatoon, took audio streams — 61.9% in the on a recording of Bill Withers’ on April 4 to participate in a home three trophies.

7

*Nielsen Music/MRC Data COVID-19: Tracking the Impact on the Entertainment Landscape. (U.S. only) Release 1 (sample size 945) March 25-March 29, Release 2 (sample size 1,013) April 7-April 11, Release 3 (sample size 1,010) April 23-April 27, Release 4 (sample size 1,015) May 7-May 10. CORONAVIRUS-RELATED RELEASE-DATE CHANGES

RTISTS AND LABELS FACED DIFFICULT DECISIONS ABOUT DELAYING ALBUM RELEASES TO WAIT FOR RETAIL CONDITIONS to improve or to coincide with postponed tours. An album-focused, CD-heavy genre like country depends on brick- and-mortar retail more than hip-hop or pop. Some artists who planned to bundle new albums with ticket sales opted A to push their release dates before knowing all 2020 tours would be suspended.

LUKE BRYAN’s Born , Live Here, Die Here was bumped from April 24 to Aug. 7 in order to coincide with his Proud to Be Tour. But with the shows delayed until 2021, the album will still be released Aug. 7 and has gathered momentum from its singles “” and “Build Me a Daddy.”

THE (FORMERLY DIXIE) CHICKS’ highly anticipated fifth studio album, Gaslighter, moved from May 1 to July 17. Margo Price’s That’s How Rumors Get Started was bumped from May 8 to July 10. “Life is postponed until further notice,” Price wrote on , citing the halted production of vinyl LPs in making the decision. ’s Such Pretty Bryan at the Academy of Forks in the Road was delayed Country Music Awards in in April 2018. from May 1 to July 31. And Lamb (Ethan Miller/Getty Images) of God’s self-titled album shifted (Robin Harper) from April 23 to June 19.

But by pushing release dates, artists may have missed an It debuted at No. 1 on the Billboard opportunity to connect with fans who, perhaps surprisingly, with 28,000 equivalent album units during the week ending were seeking more than the comfort of familiar songs: 62% of June 4, according to Nielsen Music/MRC consumers listened to new music while the pandemic upended Data — the biggest week for any album by normal work and play routines (Release 2*). In the following a female artist in 2020. Chromatica’s two weeks, 43% (Release 3*) and 42% (Release 4*) said they listened singles broke right out of the chute: “Stupid to new music from artists they had not listened to previously. Love” debuted and peaked at No. 7 on the Some delayed titles were still released in the first half of Billboard in March, while the year. Most notably, ’s Chromatica was moved “Rain on Me” with opened at (Peter Lindberg) from April 10 to May 11 with apparently limited downside. No. 1 on the June 6 chart.

8

*Nielsen Music/MRC Data COVID-19: Tracking the Impact on the Entertainment Landscape. (U.S. only) Release 1 (sample size 945) March 25-March 29, Release 2 (sample size 1,013) April 7-April 11, Release 3 (sample size 1,010) April 23-April 27, Release 4 (sample size 1,015) May 7-May 10. CONNECTING WITH MUSIC FANS IN THEIR DIGITAL LIVES

HE FIRST HALF OF 2020 MARKED support for their favorite artists. With a new dawn for the music venues closed, tours suspended and livestream as millions of people artists sidelined at home, livestreaming passed time online watching took off at the onset of COVID-19. Tperformances, and some pledged Interest in virtual concerts grew as weeks passed. By the week of April 6, 19% of the general population had seen a performance streamed live while THE VERZUZ BATTLES 35% said they were likely to do so. Even though livestream concerts are new to Instagram’s Verzuz battles, created and hosted by producers Swizz Beatz and most music fans, 28% of people said , became the pandemic’s they would pay to watch online. hottest video series. At first,Verzuz was While not a traditional live a friendly, head-to-head battle in which opponents took turns playing their performance, ’s music. The debut installment peaked appearance in the video game at about 22,000 Instagram live viewers, was the most talked-about gig of 2020. but viewership grew quickly as word- On April 23, some 12.3 million players of-mouth spread: The-Dream and Sean Garrett had 46,000 viewers, DJ Premier concurrently viewed Scott’s avatar and RZA had 849,000, and Teddy Riley perform his new song “Astronomical” and attracted over 500,000. in a dizzyingly colorful and psychedelic Verzuz battles consistently gave landscape. Fortnite boosted his catalog participants’ tracks a boost at streaming services. (For each battle, totals: Audio streams climbed 69%, the two artists’ combined catalogs are video streams jumped 135%, and song compared the two days prior to battle sales rose 318% in the week following day and the following day.) the event. Scott at Something in the By singer Andrea Bocelli Water in Virginia VS. JILL SCOTT Beach City, Va., in on May 9 took the stage at the Duomo cathedral April 2019. (Brian Ach/Getty in Milan, over 19,000 Italians — mostly Images for Something +90% in the Water) in northern Italy — had died from BEENIE MAN VS. BOUNTY KILLER COVID-19. His April 12 performance, on May 24 the 21-minute Music for Hope: Live From +104% Duomo di Milano, was livestreamed 371% gain in his catalog’s streams over BABYFACE VS. TEDDY RILEY on YouTube and had over 2.8 million the previous week. on April 20 concurrent viewers worldwide at its The Grammy Awards’ tribute to +102% peak — one of the largest livestream that aired April 21 led to a VS. audiences of all time, according to combined 23% gain in combined on May 16 Bocelli’s label, Decca Records. In audio and video streams of the artist’s +18% Canada, the performance prompted a catalog over the prior week.

9 BLACK LIVES MATTER

HE MAY 25 DEATH OF GEORGE FLOYD AT THE HANDS playlists, streaming services showcased songs from North of a Minneapolis police officer led to worldwide America’s pantheon about Black civil rights, discrimination protests against racism and inequality, and renewed and protest. The following tracks got big lifts across all interest in songs about injustice and rebellion against streaming services (the average daily audio streams for May Tpoliticians and police. On their most prominently featured 22-27 compared with May 28-June 4).

Gambino at Outside Lands Music and Arts Festival in San Francisco in CHILDISH August 2019. TUPAC (Jeff Kravitz/ GAMBINO FilmMagic) “Keep Ya Head Up” “This Is America” +278.6% +136.6% J. COLE “Grinding All My Life” “” +6.5% +31.4% LUDACRIS KENDRICK “S.O.T.L. LAMAR (Silence of the Lambs)” “Alright” +271% +182.6% KILLER MIKE “Don’t Die” FT. J. COLE “a lot” +10,192.7% +10.4% “A Change Is N.W.A Gonna Come” “Fuck Tha Police” +157.4% +111.2% RAGE AGAINST & THE MACHINE “Hang On in There” “Killing in the Name” +9.8% +13,422.7%

10 ON THE BILLBOARD CANADIAN CHARTS

T WAS A BIG FIRST HALF OF 2020 sixth straight No. 1 with Changes, Tory Vert, DaBaby and each landed for . The R&B superstar’s Lanez picked up his second with The their first chart-toppers. latest album, After Hours, spent New 3, scored his second Ariana Grande scored two No. 1s six nonconsecutive weeks atop consecutive chart-topper with Good in three weeks with a pair of , Ithe Billboard Canadian Albums chart, Intentions, and hit No. 1 for the topping the Billboard Canadian Hot 100 the most for any title so far this year. 10th time with . with Bieber on “” and “Rain After Hours had the highest one-week It has been a strong first half of on Me” with Lady Gaga. consumption-unit total for the period the year for a number of emerging ’s “Circles” became the and is the most-consumed album of Canadian artists. The first charted only song in the first six months of 2020 2020 so far. Its first single, “Blinding song by Kitchener, Ontario’s JJ Wilde, to reach the top of the CHR, Hot AC and ,” ruled the Billboard Canadian “The Rush,” topped the Mainstream AC charts. It was his first and charts No. 1 at all three formats. for multiple weeks, making her the A pair of women scored their first first Canadian performer since 2016 to airplay No. 1s. ’s “Don’t Start reach No. 1 on both lists. Surrey, British Now” ruled CHR for five weeks and Columbia’s reached Mainstream AC for three. ’s No. 1 on with “Pillow “ So” held the No. 1 position on CHR Talkin’,” becoming the third Canadian for eight straight weeks. country artist to reach the peak with their first charted song in the Nielsen Doja Cat Music/MRC Data era. The first charted (Courtesy of RCA Records) song by Toronto’s JP Saxe, “,” was a multiformat radio hit, peaking at No. 7 on Hot AC, No. 8 on Mainstream AC and No. 11 on CHR/ Top 40. ’s reached No. 11 on the Billboard Canadian Hot 100 with his first charted single, “Death Bed.” Niagara Falls, Ontario, DJ-producer REZZ scored a top five Modern Rock airplay hit with “Someone Else.”

Ricch ’s “The Box,” his first (Chris Parsons) solo appearance on the Billboard Canadian Hot 100, spent 10 consecutive weeks at No. 1, the longest-running track Hot 100 for seven weeks, matching his to rule the chart since ’s “Old longest-running chart-topper, “Starboy.” Town Road” in mid-2019. It’s the most- The Weeknd is one of five Canadian streamed title in Canada so far in 2019. artists to reach the peak on the albums R&B/hip-hop artists had big chart this year, surpassing the three successes on the Billboard Canadian who topped the list during the same Albums chart. Such veterans as Eminem period in 2019. landed his and scored No. 1s while Lil Uzi

11 THE UNQUESTIONABLE INFLUENCE OF TIKTOK

IKTOK, WHICH RESEARCH COMPANY EMARKETER CALLED “a welcome respite from the relentless news cycle surrounding the coronavirus,” propelled three of 2020’s most-streamed tracks: Doja Cat’s “Say So,” TREVOR DANIEL’s T“Falling” and Roddy Ricch’s “The Box.” Of the year’s 15 most- streamed songs (audio plus video), eight have gone viral on TikTok. While some tracks’ success can be entirely credited the app, other tracks have used the app to help maintain their popularity. “Say So” is the 12th-most-streamed song of 2020 so far and has appeared on the Billboard Canadian Hot 100 every week this year, peaking at No. 3. Due to its success, Doja Cat has appeared on the Birds of Prey with “” and as a featured artist on “Shimmy” from ’s most recent album. Daniel’s “Falling” is the 13th-most-streamed track of the half year and reached No. 13 on the Canadian Hot 100. And after getting a boost from a TikTok meme and a prime spot on ’s RapCaviar playlist, Ricch’s “The Box” Daniel (Spencer Miller) spent 10 weeks atop the Canadian Hot 100 and is the most-streamed song in Canada for the first six months.

TikTok also helped tracks that would have performed well without it. For “,” DRAKE — no stranger to the charts — worked with social media influencer Toosie and hip-hop duo AYO & TEO to create a built specifically for the app. It worked: Toosie’s video has 1.5 million views, and #toosieslide has over 4.2 billion tags.

Ayo & Teo (left) and Drake in stills for the “Toosie Slide” video. (Ayo & Teo: Courtesy of Ayo & Teo. Drake: Courtesy of UMG Recordings.)

12 IN MEMORIAM

NEIL PEART Total consumption of Rush’s Hall of Fame catalog posted a gain of 767% the week of the legendary drummer- lyricist’s death on Jan. 7.

KOBE BRYANT The basketball star’s death on the day of the Grammy Awards was a constant topic during the telecast with mentions by Lizzo and . Boyz II Men dedicated a performance of “It’s So Hard to Say Goodbye to Yesterday” to Bryant.

POP SMOKE The rapper-’s latest album, Meet 2, set a new high chart peak following his death on Feb. 19, moving Peart at Cleveland’s Public Auditorium in 1977. to No. 8 on Billboard Canadian Albums (Fin Costello/Redferns) while his debut release placed inside the top 100 for the first time. in the top six following his death on JOHN PRINE March 30. Total consumption of his Total consumption of the country- Following the country star’s March 20 catalog increased by 773%. folk singer-songwriter’s catalog grew death, total consumption of his catalog 368% following his April 7 death after posted a 1,476% increase, while The ELLIS MARSALIS developing COVID-19. Best of Kenny Rogers: Through the Ellis, who died April 1 at the age of 85, Years entered the Billboard Canadian was the father of musicians Wynton, FLORIAN SCHNEIDER Albums chart at No. 12 for the week Branford, Delfeayo and Jason Marsalis. Streams for pioneering German ending March 26. Some of the students he taught as an electronic group Kraftwerk posted educator included Harry Connick Jr. and a 260% increase following the JOE DIFFIE Terence Blanchard. announcement in the first week of May After the country singer’s death on of his death on April 21. March 29, total consumption of his ADAM SCHLESINGER catalog posted a 1,070% increase. Total streaming of his catalog with LITTLE RICHARD Fountains of Wayne jumped 93% after Following the rock’n’roll legend’s passing BILL WITHERS his April 1 death from complications due on May 9, his catalog posted a 683% The singer-songwriter’s two biggest hits, to COVID-19. He was also a member of streaming increase, while his Twenty “Lean on Me” and “Ain’t No Sunshine,” the band Ivy and wrote the theme song entered at No. 23 on both entered the Digital Songs chart to the filmThat Thing You Do! the Top Albums sales chart.

13 CANADIAN ARTISTS (JAN. 3-JULY 2)

LARGE NUMBER OF CANADIAN ARTISTS REACHED the top of the various consumption and airplay charts in the first half of the year. The Weeknd,, Justin Bieber, NAV and Drake all reached Athe summit of the Billboard Canadian Albums chart. The Weeknd’s smash hit “” ruled the Billboard Canadian Hot 100 and spent a personal best 14 weeks at No. 1 on Hot AC airplay. Bieber’s duet with Ariana Grande also hit No. 1 on the Canadian Hot 100, and his own single, “Intentions,” landed at the peak of the Hot AC chart. A number of Canadian rockers had strong first halves, including , whose “Reckless Paradise” spent 10 weeks at No. 1 on Mainstream Rock, the band’s longest-running chart-topper. The Beaches scored their first No. 1 airplay hit with “Want What You Got,” and The Lanez Stones reached the summit for the first time with (Josh Farias) “Shakin’ Off the Rust.”

TOP FIVE ARTISTS

ARTIST ALBUM + TEA + ON-DEMAND SEA

1 THE WEEKND 236,000

2 DRAKE 230,000

3 JUSTIN BIEBER 164,000

4 TORY LANEZ 77,000

5 THE TRAGICALLY HIP 54,000

14 TOP FIVE ALBUMS

ALBUM + TEA + ARTIST TITLE ON-DEMAND SEA

1 THE WEEKND After Hours 163,000

2 JUSTIN BIEBER Changes 127,000

3 DRAKE Dark Lane Demo Tapes 69,000

4 DRAKE Scorpion 41,000

5 THE TRAGICALLY HIP Yer Favourites 40,000

TOP FIVE SONGS

SONGS W/SES ARTIST TITLE ON-DEMAND

1 THE WEEKND “Blinding Lights” 484,000

2 JUSTIN BIEBER “Intentions” 302,000

3 DRAKE “Toosie Slide” 259,000

4 JUSTIN BIEBER “Yummy” 231,000

5 JP SAXE FT. “If the World Was Ending” 224,000

TOP FIVE (Ranked by airplay spins)

ARTIST SONG SPINS

1 THE WEEKND “Blinding Lights” 71,000

2 JUSTIN BIEBER “Intentions” 42,000

3 JP SAXE FT. JULIA MICHAELS “If the World Was Ending” 40,000

4 “Rooting for You” 34,000

SHAWN MENDES & 5 “Señorita” 29,000 CAMILA CABELLO

15 Bieber (Joe Termini) POP (JAN. 3-JULY 2)

IVE OF THE TOP 10 MOST-CONSUMED ALBUMS in the first half of the year came from the pop genre. Led by Justin Bieber at No. 2, the list also includes Billie Eilish, , Harry FStyles and Dua Lipa. ’s “” (No. 2), Dua Lipa’s “Don’t Start Now” (No. 6) and Bieber’s “Intentions” (No. 10) also place in the top 10 on the year’s Overall Streaming list. Pop artists who have scored No. 1 albums so far in 2020 include Bieber, , BTS and Lady Gaga.

TOP FIVE GENRE ARTISTS

ARTIST ALBUM + TEA + ON-DEMAND SEA

1 BILLIE EILISH 183,000

2 JUSTIN BIEBER 164,000

3 142,000

4 123,000

5 BTS 101,000

16 TOP FIVE ALBUMS

ALBUM + TEA + ARTIST TITLE ON-DEMAND SEA

1 JUSTIN BIEBER Changes 127,000

2 BILLIE EILISH When We All Fall Asleep, ? 91,000

3 LEWIS CAPALDI Divinely Uninspired to a Hellish Extent 84,000

4 Fine Line 84,000

5 DUA LIPA 73,000

TOP FIVE SONGS

SONGS W/SES ARTIST TITLE ON-DEMAND

1 TONES AND I “Dance Monkey” 546,000

2 “Roses” 423,000

3 DUA LIPA “Don’t Start Now” 373,000

4 JUSTIN BIEBER “Intentions” 302,000

5 LEWIS CAPALDI “” 296,000

TOP FIVE RADIO SONGS (Ranked by airplay spins)

ARTIST SONG SPINS

1 DUA LIPA “Don’t Start Now” 67,000

2 “Memories” 57,000

3 HARRY STYLES “Adore You” 56,000

4 JUSTIN BIEBER “Intentions” 42,000

5 CAMILA CABELLO “My Oh My” 41,000

17 Osbourne at the in Los Angeles in November 2019. (Kevin Winter/Getty Images for dcp) ROCK (JAN. 3-JULY 2)

ETERAN ACTS , THE TRAGICALLY Hip and Queen have the most-consumed albums so far in 2020 in the rock genre. A number of artists who haven’t released albums with new Vmaterial in a while posted top 10 debuts on Billboard Canadian Albums, led by James Taylor, who scored his first chart-topper with American Standard. They also included , , — delivering her first album in eight years — and , who picked up his first chart-topping song in the Nielsen Music/MRC Data era at Mainstream Rock with “Under the Graveyard.”

TOP FIVE GENRE ARTISTS

ARTIST ALBUM + TEA + ON-DEMAND SEA

1 93,000

2 QUEEN 86,000

3 65,000

4 AC/DC 58,000

5 54,000

18 TOP FIVE ALBUMS

ALBUM + TEA + ARTIST TITLE ON-DEMAND SEA

1 ELTON JOHN Diamonds 45,000

2 THE TRAGICALLY HIP Yer Favourites 40,000

3 QUEEN 35,000

4 CREEDENCE CLEARWATER REVIVAL Chronicle, Vol. 1 30,000

5 OZZY OSBOURNE Ordinary Man 29,000

TOP FIVE SONGS

SONGS W/SES ARTIST TITLE ON-DEMAND

1 JOURNEY “Don’t Stop Believin’ ” 91,000

2 IMAGINE DRAGONS “Believer” 88,000

3 PANIC! AT THE “High Hopes” 84,000

4 QUEEN “Bohemian Rhapsody” 84,000

5 IMAGINE DRAGONS “Thunder” 72,000

TOP FIVE RADIO SONGS (Ranked by airplay spins)

ARTIST SONG SPINS

1 “Salvation” 14,000

2 THE BLUE STONES “Shakin’ Off the Rust” 12,000

3 BILLY TALENT “Reckless Paradise” 12,000

4 “Shine a Little Light” 12,000

5 “Years in the Making” 12,000

19 R&B/ HIP-HOP (JAN. 3-JULY 2)

OUR OF THE TOP FIVE MOST-CONSUMED albums of the year belong to R&B/hip-hop, including The Weeknd’s After Hours at No. 1. The genre has six of the top 10 songs on the FOverall Streaming year-to-date chart, including Roddy Ricch’s “The Box” at No. 1, The Weeknd’s “Blinding Lights” at No. 3 and Future’s “Life Is Good” at No. 4. Eminem’s Music to Be Murdered By spent four straight weeks at No. 1 on Billboard Canadian Albums, the most consecutive weeks for a chart- topping album in the first half of the year.

The Weeknd ()

TOP FIVE GENRE ARTISTS

ARTIST ALBUM + TEA + ON-DEMAND SEA

1 EMINEM 269,000

2 THE WEEKND 236,000

3 DRAKE 230,000

4 POST MALONE 186,000

5 139,000

20 TOP FIVE ALBUMS

ALBUM + TEA + ARTIST TITLE ON-DEMAND SEA

1 THE WEEKND After Hours 163,000

2 EMINEM Music to Be Murdered By 125,000

3 POST MALONE Hollywood’s Bleeding 108,000

4 RODDY RICCH Please Excuse Me for Being Antisocial 100,000

5 LIL UZI VERT 97,000

TOP FIVE SONGS

SONGS W/SES ARTIST TITLE ON-DEMAND

1 RODDY RICCH “The Box” 525,000

2 THE WEEKND “Blinding Lights” 484,000

3 FUTURE “Life Is Good” 387,000

4 POST MALONE “Circles” 308,000

5 EMINEM FT. “Godzilla” 301,000

TOP FIVE RADIO SONGS (Ranked by airplay spins)

ARTIST SONG SPINS

1 THE WEEKND “Blinding Lights” 71,000

2 POST MALONE “Circles” 64,000

3 DOJA CAT “Say So” 34,000

4 THE WEEKND “Heartless” 25,000

5 “Roxanne” 18,000

21 COUNTRY (JAN. 3-JULY 2)

UKE COMBS’ WHAT YOU SEE IS WHAT YOU GET — which topped the album chart in November 2019 — is the most-consumed country title so far in 2020. He also has the runner-up, This LOne’s for You. Dan + Shay & Justin Bieber’s hit duet “10,000 Hours” is the genre’s top streaming song for the first half of the year. On the Country Airplay chart, eight songs from Canadian artists have hit No. 1 to date, including first-time chart-toppers , Jade Eagleson and Tyler Joe Miller.

Combs (David Bergman)

TOP FIVE GENRE ARTISTS

ARTIST ALBUM + TEA + ON-DEMAND SEA

1 LUKE COMBS 109,000

2 LUKE BRYAN 63,000

3 51,000

4 FLORIDA GEORGIA LINE 49,000

5 THOMAS RHETT 49,000

22 TOP FIVE ALBUMS

ALBUM + TEA + ARTIST TITLE ON-DEMAND SEA

1 LUKE COMBS What You See Is What You Get 59,000

2 LUKE COMBS This One’s for You 47,000

3 MORGAN WALLEN If I Know Me 34,000

4 Southside 33,000

5 BLAKE SHELTON Fully Loaded: God’s Country 31,000

TOP FIVE SONGS

SONGS W/SES ARTIST TITLE ON-DEMAND

1 DAN + SHAY & JUSTIN BIEBER “10,000 Hours” 181,000

DIPLO & JULIA MICHAELS “Heartless” 142,000 2 FT. MORGAN WALLEN

3 & “” 142,000

4 “The Bones” 128,000

5 “I Hope” 123,000

TOP FIVE RADIO SONGS (Ranked by airplay spins)

ARTIST SONG SPINS

1 CARLY PEARCE & LEE BRICE “I Hope You’re Happy Now” 26,000

2 LUKE COMBS FT. ERIC CHURCH “” 24,000

BLAKE SHELTON & 3 “Nobody but You” 22,000

4 GABBY BARRETT “I Hope” 21,000

5 “” 20,000

23 2020 BILLBOARD MIDYEAR CHARTS Powered by Nielsen Music/MRC Data

TOP 10 ARTISTS BY TOTAL CONSUMPTION

TOTAL ALBUM- EQUIVALENT ALBUM DIGITAL ON-DEMAND ON-DEMAND ARTIST CONSUMPTION SALES SONGS AUDIO STREAMS VIDEO STREAMS 1 EMINEM 269,000 39,000 86,000 276.112 million 55.158 million

2 THE WEEKND 236,000 43,000 84,000 234.272 million 28.964 million

3 DRAKE 230,000 5,000 36,000 284.976 million 25.206 million

4 POST MALONE 186,000 6,000 61,000 225.422 million 26.097 million

5 BILLIE EILISH 183,000 19,000 97,000 196.643 million 40.884 million

6 JUSTIN BIEBER 164,000 35,000 47,000 155.865 million 26.635 million

7 TAYLOR SWIFT 142,000 11,000 53,000 160.949 million 19.606 million

8 LIL UZI VERT 139,000 1,000 10,000 187.05 million 13.948 million

9 ED SHEERAN 123,000 6,000 51,000 142.727 million 25.646 million

10 RODDY RICCH 117,000 1,000 24,000 150.214 million 25.629 million

TOP 10 ARTISTS RANKED BY ON-DEMAND AUDIO STREAMS

ARTIST ON-DEMAND AUDIO STREAMS 1 DRAKE 284.976 million 2 EMINEM 276.112 million 3 THE WEEKND 234.272 million 4 POST MALONE 225.422 million 5 BILLIE EILISH 196.643 million 6 LIL UZI VERT 187.05 million 7 TAYLOR SWIFT 160.949 million 8 JUICE WRLD 156.434 million 9 JUSTIN BIEBER 155.865 million 10 RODDY RICCH 150.214 million

24 TOP 10 ARTISTS RANKED BY ON-DEMAND VIDEO STREAMS

ARTIST ON-DEMAND VIDEO STREAMS 1 EMINEM 55.158 million 2 BILLIE EILISH 40.884 million 3 THE WEEKND 28.964 million 4 JUSTIN BIEBER 26.635 million 5 POST MALONE 26.097 million 6 ED SHEERAN 25.646 million 7 RODDY RICCH 25.629 million 8 DRAKE 25.206 million 9 BTS 24.606 million 10 JUICE WRLD 23.607 million

TOP 10 ALBUMS (Album sales + TEA + on-demand SEA)

TOTAL ALBUM- EQUIVALENT ALBUM SONG ON-DEMAND ON-DEMAND ARTIST TITLE CONSUMPTION SALES SALES AUDIO STREAMS VIDEO STREAMS THE After Hours 163,000 41,000 71,000 148.538 million 11.952 million 1 WEEKND

JUSTIN Changes 127,000 33,000 39,000 114.395 million 12.015 million 2 BIEBER

Music to Be EMINEM 125,000 27,000 35,000 120.339 million 12.57 million 3 Murdered By

POST Hollywood’s Bleeding 108,000 4,000 46,000 130.509 million 11.63 million 4 MALONE

RODDY Please Excuse Me 100,000 1,000 23,000 131.809 million 10.192 million 5 RICCH for Being Antisocial

LIL UZI Eternal Atake 97,000 1,000 7,000 130.814 million 6.775 million 6 VERT When We All Fall BILLIE Asleep, Where Do 91,000 14,000 47,000 95.892 million 9.557 million 7 EILISH We Go? LEWIS Divinely Uninspired 84,000 4,000 64,000 98.209 million 7.362 million 8 CAPALDI to a Hellish Extent

HARRY Fine Line 84,000 13,000 31,000 88.324 million 5.768 million 9 STYLES

DUA Future Nostalgia 73,000 4,000 50,000 82.643 million 8.489 million 10 LIPA

25 TOP 10 ALBUMS (Total sales)

ARTIST TITLE SALES 1 THE WEEKND After Hours 41,000 2 JUSTIN BIEBER Changes 33,000 3 JAMES TAYLOR American Standard 28,000 4 BTS Map of the Soul: 7 27,000 5 EMINEM Music to Be Murdered By 27,000 6 LADY GAGA Chromatica 25,000 7 ALAN DOYLE Rough Side Out 16,000 8 HALSEY Manic 15,000 9 2FRÈRES À Tous Les Vents 15,000 10 BILLIE EILISH When We All Fall Asleep, Where Do We Go? 14,000

TOP 10 DIGITAL ALBUM SALES

ARTIST TITLE SALES 1 EMINEM Music to Be Murdered By 16,000 2 LADY GAGA Chromatica 6,000 3 BILLIE EILISH When We All Fall Asleep, Where Do We Go? 6,000 4 VARIOUS ARTISTS 2 (Original Motion Picture Soundtrack) 6,000 5 THE WEEKND After Hours 5,000 6 JAMES TAYLOR American Standard 5,000 7 MAC MILLER Circles 4,000 8 JUSTIN BIEBER Changes 4,000 9 ALEXANDRA STRÉLISKI INSCAPE 4,000 10 VARIOUS ARTISTS Country Heat 2020 4,000

26 TOP 10 PHYSICAL ALBUMS

ARTIST TITLE SALES

1 THE WEEKND After Hours 36,000

2 JUSTIN BIEBER Changes 28,000

3 BTS Map of the Soul: 7 25,000

4 JAMES TAYLOR American Standard 23,000

5 LADY GAGA Chromatica 17,000

6 ALAN DOYLE Rough Side Out 15,000

7 2FRÈRES À Tous Les Vents 12,000

8 EMINEM Music to Be Murdered By 11,000

9 HALSEY Manic 11,000

10 OZZY OSBOURNE Ordinary Man 9,000

TOP 10 VINYL ALBUMS

ARTIST TITLE SALES 1 BILLIE EILISH When We All Fall Asleep, Where Do We Go? 3,000

2 HARRY STYLES Fine Line 2,000

3 SOUNDTRACK Guardians of the Galaxy: Awesome Mix Vol. 1 2,000

4 Dark Side of the Moon 2,000

5 TAME IMPALA The Slow Rush 2,000

6 BOB MARLEY & THE WAILERS Legend 2,000

7 Rumours 2,000

8 LADY GAGA Chromatica 2,000

9 OZZY OSBOURNE Ordinary Man 2,000

10 THE BEATLES Abbey Road 1,000

27 TOP 10 DIGITAL SONG CONSUMPTION (Song sales + on-demand SES)

SONG SALES ON-DEMAND ON-DEMAND W/SES ON- AUDIO VIDEO ARTIST SONG DEMAND SONG SALES STREAMS STREAMS

“Dance TONES AND I 546,000 71,000 57.305 million 17.636 million 1 Monkey”

2 RODDY RICCH “The Box” 525,000 18,000 65.130 million 17.704 million

“Blinding THE WEEKND 484,000 53,000 54.484 million 8.916 million 3 Lights”

4 SAINT JHN “Roses” 423,000 36,000 49.004 million 5.608 million

FUTURE FT. “Life Is Good” 387,000 8,000 46.583 million 13.737 million 5 DRAKE

“Don’t Start DUA LIPA 373,000 35,000 43.46 million 6.333 million 6 Now”

7 POST MALONE “Circles” 308,000 30,000 36.112 million 5.411 million

JUSTIN BIEBER “Intentions” 302,000 20,000 35.561 million 5.902 million 8 FT.

EMINEM FT. “Godzilla” 301,000 16,000 34.727 million 12.103 million 9 JUICE WRLD

LEWIS “Someone 296,000 25,000 34.666 million 6.555 million 10 CAPALDI You Loved”

28 TOP 10 SONGS: ON-DEMAND STREAMING (Audio + video)

ARTIST SONG ON-DEMAND STREAMS 1 RODDY RICCH “The Box” 82.834 million 2 TONES AND I “Dance Monkey” 74.941 million 3 THE WEEKND “Blinding Lights” 63.4 million 4 FUTURE FT. DRAKE “Life Is Good” 60.32 million 5 SAINT JHN “Roses” 54.612 million 6 DUA LIPA “Don’t Start Now” 49.793 million 7 EMINEM FT. JUICE WRLD “Godzilla” 46.83 million 8 ARIZONA ZERVAS “Roxanne” 41.89 million 9 POST MALONE “Circles” 41.523 million 10 JUSTIN BIEBER FT. QUAVO “Intentions” 41.463 million

TOP 10 SONGS: AUDIO ON-DEMAND STREAMS

ON-DEMAND ARTIST SONG AUDIO STREAMS 1 RODDY RICCH “The Box” 65.130 million 2 TONES AND I “Dance Monkey” 57.305 million 3 THE WEEKND “Blinding Lights” 54.484 million 4 SAINT JHN “Roses” 49.004 million 5 FUTURE FT. DRAKE “Life Is Good” 46.583 million 6 DUA LIPA “Don’t Start Now” 43.460 million 7 POST MALONE “Circles” 36.112 million 8 JUSTIN BIEBER FT. QUAVO “Intentions” 35.561 million 9 ARIZONA ZERVAS “Roxanne” 35.231 million 10 EMINEM FT. JUICE WRLD “Godzilla” 34.727 million

29 TOP 10 SONGS: ON-DEMAND VIDEO STREAMS

ARTIST SONG ON-DEMAND VIDEO STREAMS 1 RODDY RICCH “The Box” 17.704 million 2 TONES AND I “Dance Monkey” 17.636 million 3 FUTURE FT. DRAKE “Life Is Good” 13.737 million 4 EMINEM FT. JUICE WRLD “Godzilla” 12.103 million 5 JUSTIN BIEBER “Yummy” 9.412 million 6 THE WEEKND “Blinding Lights” 8.916 million 7 LIL NAS X “” 8.807 million 8 PINKFONG “” 8.676 million 9 BILLIE EILISH “bad guy” 7.870 million 10 DOJA CAT “Say So” 7.785 million

TOP 10 DIGITAL SONG SALES

ARTIST SONG SALES 1 TONES AND I “Dance Monkey” 71,000 2 THE WEEKND “Blinding Lights” 53,000 3 SAINT JHN “Roses” 36,000 4 DUA LIPA “Don’t Start Now” 35,000 5 MAROON 5 “Memories” 34,000 6 POST MALONE “Circles” 30,000 7 LEWIS CAPALDI “Before You Go” 26,000 8 BILLIE EILISH “bad guy” 26,000 9 LEWIS CAPALDI “Someone You Loved” 25,000 10 X “RITMO (Bad Boys for Life)” 23,000

30 TOP 10 RADIO SONGS BASED ON SPINS

ARTIST SONG SPINS 1 THE WEEKND “Blinding Lights” 71,000 2 DUA LIPA “Don’t Start Now” 67,000 3 POST MALONE “Circles” 64,000 4 MAROON 5 “Memories” 57,000 5 HARRY STYLES “Adore You” 56,000 6 JUSTIN BIEBER “Intentions” 42,000 7 CAMILA CABELLO “My Oh My” 41,000 8 JP SAXE FT. JULIA MICHAELS “If the World Was Ending” 40,000 9 SELENA GOMEZ “” 38,000 10 LEWIS CAPALDI “Someone You Loved” 35,000

TOP 10 CANADIAN ARTISTS BY AIRPLAY (Canadian radio — all formats)

ARTIST SPINS 1 THE WEEKND 140,000 2 ALESSIA CARA 77,000 3 67,000 4 64,000 5 JUSTIN BIEBER 64,000 6 63,000 7 DRAKE 61,000 8 42,000 9 BRETT KISSEL 42,000 10 JP SAXE 39,000

31 SHARE OF TOTAL VOLUME BY FORMAT AND GENRE (Selected top genres)

TOTAL PHYSICAL DIGITAL DIGITAL ON-DEMAND ON-DEMAND TOTAL ALBUM ALBUM ALBUM SONG AUDIO VIDEO GENRE VOLUME* SALES SALES SALES SALES STREAMS STREAMS

R&B/ 12.2% 8.1% 7.8% 8.3% 8% 12.7% 12% 1 HIP-HOP

2 POP 31.1% 10.3% 13.2% 7.6% 39.5% 32.6% 36.3%

3 ALT. ROCK 7.1% 16.2% 16% 16.4% 6.3% 6.2% 5.7%

4 HARD ROCK 1.8% 13% 15.1% 11% 1% .8% .6%

5 COUNTRY 6.7% 7.6% 8.9% 6.4% 9.9% 6.4% 4.4%

6 LATIN 1.1% .3% .1% .4% 1% 1.2% 1.5%

ELECTRONIC/ 3.6% 3.2% 2.9% 3.4% 3.5% 3.6% 3.4% 7 DANCE

8 CHRISTIAN .4% 1.4% .8% 2% .6% .3% .3%

9 CHILDREN’S .6% 1.2% 1.3% 1.1% .4% .6% 1%

10 JAZZ .7% 2.1% 2.4% 1.8% .6% .6% .3%

11 CLASSICAL .9% 2.8% 3.1% 2.6% .7% .7% .6%

*Total volume = Albums + TEA + on-demand audio/video SEA

32 SHARE OF TOTAL ALBUM-EQUIVALENT CONSUMPTION BY FORMAT

ON-DEMAND ON-DEMAND VIDEO STREAMS AUDIO STREAMS DIGITAL TRACK DIGITAL PHYSICAL (SEA) (SEA) SALES (TEA) ALBUMS ALBUMS 1% 2% 1% 2% 4% 4% 4% 3% 5% 3% 3% 6%

84% 89% 88% 75% 36% 83% 90% 86% 64% 76% 71% 69%

2%

26%

5% 3% 3%

3% 11% 12% 35% 20% 2% 10% 5% 8% 4% 4% 4% 4% 2% 5% 14% 14% 3% 9% 3% 4% 9% 1% 6% 1% 8% 4% 3% 2% 1% 3% POP JAZZ R&B/ LATIN TOTAL DANCE HIP-HOP COUNTRY INDUSTRY ALT. ROCK CLASSICAL CHRISTIAN CHILDREN’S HARD ROCK ELECTRONIC/

33 PRE-/POST-COVID-19 ANALYSIS: AUDIO STREAMS BY GENRE (2020 vs. same period in 2019)

YEAR TO DATE TOTAL 2020 GENRE THROUGH MARCH 12 MARCH 13-JULY 2 YEAR TO DATE

1 INDUSTRY TOTAL +21.3% +14% +16.7%

2 R&B/HIP-HOP +6.5% +5.6% +6%

3 ALT. ROCK +22.3% +2.5% +9.6%

4 POP +19.3% +11% +14%

5 HARD ROCK +29.9% +27.1% +28.1%

6 COUNTRY +24.1% +22% +22.7%

7 LATIN +8% -5.5% -.8%

8 DANCE/ELECTRONIC +2.8% +4% +3.5%

9 CHRISTIAN +10.1% +5.6% +7.3%

10 CHILDREN’S +21.9% +38.1% +31.9%

11 JAZZ +12.1% +18.1% +15.7%

12 CLASSICAL +14% +20.3% +17.7%

34 MRC Data is the most comprehensive global provider of data and analytics to the entertainment and music industry and consumers. A division of diversified global entertainment company Valence Media, MRC Data was established in 2019 with the acquisition of Nielsen Music’s data and insights product suite. MRC Data services all digital service providers, labels, airplay and music retailers. MRC Data products include Music Connect, and Music360, which collectively capture and represent the most robust data set related to music sales, performance, artist activity and consumer engagement. Valence Media divisions and brands include MRC Film, MRC Television, dick clark productions, , Billboard, Vibe and MRC Non-Fiction. The company has minority investments in A24, Fulwell 73 and T-Street.