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encoreNMC Annual Report 2020 FEATURING CELEBRATING RESILIENCE AND THE POWER OF MUSIC THE NEW NORMAL AN OPPORTUNITY FOR REFLECTION LIVE MUSIC JOINING FORCES WITH ALBERTA MUSIC, CKUA RADIO, STAGEHAND AND MORE SHIFT TO DIGITAL NMC'S FIRST VIRTUAL FUNDRAISING GALA NMC Board of Directors Rob Braide, Chair Cam Crawford, Vice Chair Freida Butcher, Director Greg Kane, Director Steve Kane, Director Denise Man, Director Diane Deacon Mannix, Director Ron Mannix, Director Andrew Mosker, Director Diane Pinet, Director on our entire ecosystem, it became reimagine our operations and take stock subsidies recognized the importance of medicine and wellness, a subject area Karen Prentice, Director clear that the pandemic was going to be of our future. the cultural sectors and supported NMC. that we’re already committed to, but Susan Van Wielingen, Director Letter from the with us for a while, and that any sense are eager to do much more. Most Jennifer Walsh, Director of a recovery would be well beyond While we were determining ways Our supporters inspired us to find the importantly, we’ll use our platform President and CEO 2020. The impact of the pandemic was to create and deliver our programs grit to move forward, and to explore new to be inclusive, do better for BIPOC most significantly felt in the temporary digitally, we were also very proud to ways to stay connected and serve our communities, and welcome a diversity Welcome to the 2020 edition of Encore, and then permanent layoff of 70% (14 support music therapy programs in two communities by keeping the music alive. of voices to our table to guide NMC’s the National Music Centre’s (NMC) full time and 16 part time ) of our staff hospitals in Calgary that, in some cases, future. Still absorbing the lessons of 2020, we Annual Report to the community. To in September 2020—a heartbreaking treated patients with COVID-19 in ICU are forever changed by the experiences say that 2020 was an extraordinary year decision that we made in an effort to units, among other conditions. Thus, In tandem with rebuilding our team of the past year. While we are grateful would be an understatement. It was preserve base operations and ensure our commitment to sharing the gift of and growing our musical offerings, we’ll for what we were able to accomplish and a year filled with some of the biggest that we could continue to sustain some music for healing purposes provided keep developing our audiences online the support we received, the successes challenges to date for many who work connectivity to our audiences via digital relief to individuals in many different and in-person, regionally, nationally, and of 2020 came at a great cost to our team in the music, arts, and live experience content knowing that it would be for an ways from in 2020, an intention that will internationally. and to our sector. sectors. extended period of time with so much continue in the future. When public health restrictions are uncertainty. As we look to the future, we’ll continue For NMC, 2020 will be remembered As you review this year’s Encore, lifted, Studio Bell and the King Eddy will to invest significantly in our digital as a year of heartbreaking decisions, To no one’s surprise, our 2020 in- please remember that it takes a team, reopen, resuming an important role for capacity and explore the feasibility of personal growth, reflection, focus, person attendance numbers for all of always, so join me in thanking our exploration, education and incubation, turning the National Music Centre into a impacts from social upheavals such our programs, new exhibition openings, incredibly supportive volunteer Board community and wellness, comfort and digital leader. as Black Lives Matter, new learnings, partnerships, and event services were of Directors, our past and present connection. staff, and our volunteers. We also resilience, reimagination and only 25% of our record attendance We’ll be widening our reach with young applaud the many supporters who Thank you again for supporting the compassion, examples of which you will numbers in 2019. Yet our team’s ability learners through a comprehensive digital pivoted alongside us: supporters across National Music Centre. We hope you find throughout this report. to readapt and pivot would result in a education strategy, expanding our video philanthropy, community investment enjoy the 2020 edition of Encore, 130% increase in the amount of video content, covering a wider range of topics When we were forced to close Studio and sponsorship, who recognized definitely one for the history books. views we generated on social media and in our articles, and entering the world Bell on March 16, 2020, the shock our changing operational needs other platforms compared to 2019. of podcasting to help tell the stories of Sincerely Yours – Au Plaisir, of the closure did not immediately and responded by altering existing those making impacts in music, arts sink in. It really hit home when long- Even though Studio Bell was closed to agreements to support new initiatives and culture, and the creative industries standing iconic cultural events started the public for much of the year due to and areas of greatest need. Equally, sectors. to cancel, one after another. As we public health restrictions, NMC’s shift our government partners at the City began to grasp the scope of public to utilizing digital outputs allowed us to of Calgary, Government of Alberta, As well, we’ll continue our efforts to Andrew Mosker President and CEO health restrictions and the resulting deliver our vision and reach audiences and Government of Canada through expand our programming, exhibitions impacts they were beginning to have in new ways online. We were forced to a myriad of programs, grants, and and digital content in the area of music, encore National Music Centre | Annual Report 2020 2 National Music Centre’s impacts during in the coming years to bring people Studio Bell’s closure are documented from diverse backgrounds together to Letter from the Chair here in our 2020 Annual Report. Among strengthen Canada as a nation and to of the Board many accomplishments worth noting, heal through the power of music. the most significant is the expansion of our digital footprint as a way to stay A heartfelt thank you to our retiring connected to supporters and to reach board member and committee Une année inoubliable, an unforgettable new ones across Canada and around the members, especially Vice-Chair of the year! As Chair of the National Music world. Next, the support and recognition Board and Chair of the Finance and Centre Board of Directors, it has been received from all levels of government Audit Committee, Cam Crawford, for his overwhelming to watch our beloved arts and other financial supporters are many years of incredible service to the and music sectors struggle through a evidence of the National Music Centre’s National Music Centre. We’ll miss him very difficult year in 2020 as a result of increasing importance on the local dearly. the COVID-19 pandemic. Throughout and national stage. Amplified by the As always, on behalf of the Board of the challenges, the uncertainty, the ups Black Lives Matters protests of 2020, Directors, a big thank you to all of and downs, it continues to be an honour our commitment as a board remains NMC’s staff, past and present, and to and a pleasure to watch our incredible focused on ensuring that the voices of all the volunteers who make NMC an team adapt to these times with BIPOC (Black, Indigenous, People of incredible cause to support. Thank you compassion, collaboration, positivity Colour) communities are represented for your adherence to safety, creativity, and a dedication in continuing to build throughout the National Music Centre, and for keeping the flame alive, so that Canada’s home for music. further strengthening advancements we can rebuild our future as Canada’s we’ve made as an organization already home for music—a home that’s needed Despite all of the trials we faced in 2020, with respect to bilingualism and more than ever. including difficult conversations around gender parity. Lastly, the operational the closing of our building to the public, prowess of our team who continuously Merci Beaucoup – Kind Regards, and the subsequent disappointment demonstrated safety first, innovation, of downsizing our wonderful and and positivity throughout 2020. talented team, we found the motivation to discover new ways to serve our The Board of Directors remains audiences through a myriad of digital endlessly inspired and motivated to do Rob Braide means. In other words, Studio Bell never more in programming and supporting Chair, Board of Directors really closed, it just stopped letting others, as we explore our path to the public inside the building in large recovery into the future. We believe that numbers! NMC has an ever-increasing role to play encore National Music Centre | Annual Report 2020 4 Thank you to the volunteers, staff, and Executive Committee supporters who work tirelessly to make Rob Braide, Chair STAFF Freida Butcher NMC a success. Cam Crawford Ron Mannix Andrew Mosker, Ex Officio Acknowledgements Executive Office Collections and Exhibitions Marketing, Communications Garth Jacques, Secretary Treasurer Thank you to our NMC family, Andrew Mosker Jesse Moffatt and Visitor Experience past and present. President and CEO Director of Collections and Exhibitions Brandon Wallis Finance and Audit Committee Director of Marketing, Communications, The National Music Centre made a very Stephanie Pahl Claire Neily Cam Crawford, Chair and Visitor Experience difficult decision to permanently layoff Chief of Staff and Senior Director, Collections Manager Freida Butcher, Chair (as of September 2020) 14 full-time and 16 part-time staff in Administration Meghan MacKrous Julijana Capone Rob Braide, Ex Officio September of 2020.

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