Svenskt Tenn Interprets Estrid Ericson's Interiors Pre Josef Frank

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Press release April 4, 2014 Svenskt Tenn interprets Estrid Ericson’s interiors pre Josef Frank The exhibition Sober and Elegant is a tribute to Svenskt Tenn founder Estrid Ericson and the interior style she advocated before her famous collaboration with Josef Frank began. The objects that were created then had a fastidious design, in contrast to the imaginative style that later came to be so strongly associated with Svenskt Tenn. Estrid Ericson founded Svenskt Tenn in 1924 – 90 years ago this year. ’’Estrid Ericson has meant a lot for the Swedish design history. We want to present her early style using pictures and objects from that period combined with recent design that fits with it’’ said Thommy Bindefeld, Marketing Director at Svenskt Tenn. Estrid Ericson, an accomplished designer herself, engaged famous artists of that time with her company, including Uno Åhrén, Björn Trägårdh, Anna Petrus and Edvin Öhrström. The objects and furniture were given a modernist, classicist design in accordance with then-contemporary ideals. Estrid Ericson’s collaboration with Josef Frank began in 1934. She was captivated by his imaginative world of prints and his humanist interior design philosophy, and over time Svenskt Tenn came to be characterized by Josef Frank’s design language. But in 1932, Estrid Ericson’s idea of interior decorating was still a different one: ’’Everything in the room should be sober and elegant. I staunchly stand by the neutral colors when it comes to interior decorating. The room must be calm and sensible, there should be no extravagance in colors,’’ is a quote attributed to her. The exhibition opens on April 4 and runs through June 2 in the Svenskt Tenn store in Stockholm. Three new colourways of Svenskt Tenn’s single colour linen are also introduced: Aqua, Amber and Peach Pink. For further information, please contact: Vicky Nordh, Marketing Assistant: +46 8-670 16 23 or [email protected] Thommy Bindefeld, Marketing Director: +46 8 670 16 02 or [email protected] Image bank: www.svenskttennpress.se Username: Press Password: Tenn. Svenskt Tenn was founded in 1924 by designer and drawing teacher Estrid Ericson (1894-1981). In 1934, she began her lifelong collaboration with Josef Frank, already an internationally well-known architect, urban planner and designer, who had recently left Austria to take up residence in Sweden. Together, the two laid the foundations for the interior design philosophy that Svenskt Tenn has since come to represent, combining Estrid Ericson's artistic talent and entrepreneurial spirit with Josef Frank's inspired and timeless designs to form what was soon to become a highly successful concept. Svenskt Tenn is owned by the Kjell and Märta Beijer Foundation. .

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The Other Modern Dwelling: Josef Frank and Haus & Garten Christopher Long School of Architecture University of Texas at Austin January 1999 Working Paper 98-2 ©1999 by the Center for Austrian Studies (CAS). Permission to reproduce must generally be obtained from CAS. Copying is permitted in accordance with the fair use guidelines of the U.S. Copyright Act of 1976. CAS permits the following additional educational uses without permission or payment of fees: academic libraries may place copies of CAS Working Papers on reserve (in photocopied or electronically retrievable form) for students enrolled in specific courses; teachers may reproduce or have reproduced multiple copies (in photocopied or electronic form) for students in their courses. Those wishing to reproduce Center for Austrian Studies Working Papers for any other purpose (general distribution, advertising or promo- tion, creating new collective works, resale, etc.) must obtain permission from the Center for Austrian Studies, University of Minnesota, 314 Social Sciences Building, 267 19th Avenue S., Minneapolis MN 55455. Tel: 612-624-9811; fax: 612-626-9004; e-mail: [email protected] A direct link to the CAS e-mail address cannot be included on this page, because it has been reproduced in Adobe Portable Documrnt Format (pdf) rather than html. We have done this because of the many high-quality images embedded in the paper. 1 In an article published in Der Architekt in 1921, the year when the economic and political fortunes of Austria finally began to revive, Josef Frank took time out to reflect on what the new realities of the postwar era would mean for the future of the arts and crafts in Vienna.
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Sweden Celebrates 85 Years with Josef Frank
The Frank 85 exhibition is open from September 21th to October 28th, 2018 Sep 21, 2018 13:42 GMT Sweden celebrates 85 years with Josef Frank This year marks 85 years since one of Sweden’s most renowned designers came and enriched his new homeland with colourful prints and timeless interiors. To commemorate this, Svenskt Tenn has created an exhibition presenting a mix of newly produced and classic designs, as well as objects from the archives – all created by Josef Frank. Josef and Anna Frank left their homeland, Austria, in December 1933 due to the rise of anti-Semitism. In January 1934, Josef Frank began a lifelong collaboration with Svenskt Tenn’s founder Estrid Ericson. “With this tribute exhibition we want to show the breadth of Josef Frank’s creativity and how much his designs have contributed to Swedish design history and the present,” says Thommy Bindefeld, marketing manager and creative director. This autumn’s big fabric news is Josef Frank’s Baranquilla, which is now being launched with a black base. There will also be a number of new launches from the archives: Cabinet 2215 is a classic piece of furniture that will return to Svenskt Tenn’s range in 2018, together with a sideboard, a stool a classic captain’s chair and a round dining table. “Estrid Ericson felt that a round dining table with room for eight people was the most suitable for serving dinner, so all of the dinner guests could see and hear each other. Our customers have also been asking for a large, round dining table and subsequently, table 1020 has returned to our range,” says Bindefeld.
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To Mexico in Estrid Ericson's Footsteps – New Exhibition at Svenskt Tenn
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Estrid Ericson Biography
Estrid Ericson (1884-1981) was a Swedish artist, designer and accomplished entrepreneur responsible for both the establishment and longevity of Svenskt Tenn (Swedish Pewter), a Swedish interior design company for which she served as managing director for 56 years. Together with Nils Fougstedt, Ericson developed Svenskt Tenn into a most influential enterprise involved in manufacturing and design, imports, exports, retail sales and consulting services. Ericson was born in 1894 and raised in Hjo in Vastergotland. In the early 1920s, she trained as a drawing teacher at the Technical School in Stockholm. Thereafter she worked for several years as an art teacher, a pewter artist and interior design consultant at Svenskt Hemslöjd and Willman and Wiklund. In 1924, together with fellow pewter artist Nils Fougstedt, Ericson opened a small pewter workshop, and later in the same year they founded Svenskt Tenn in Stockholm. Initially, Svengst Tenn produced and sold creative modern designs in pewter, which were recognized for their wonderful quality of craftsmanship. In the 1930s, the focus of Svenskt Tenn shifted away from pewter and onto interior design and architect-designed furniture. In 1934, Ericson offered the Austrian architect Josef Frank a position within the firm, which proved to be an important driving collaboration for Svenskt Tenn. Ericson and Frank developed an iconic style that while adopting some of the tenets of functionalism, maintained a warmth, 51 E 10th ST • NEW YORK, NY 10003 phone 212 343 0471 • fax 212 343 0472 51 E 10th ST • NEW YORK, NY 10003 [email protected] • hostlerburrows.com phone 212 343 0471 • fax 212 343 0472 [email protected] • hostlerburrows.com sophistication and elegance particular to the Svenskt Tenn brand.
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Christina Kruml La seduzione dell’INvisibile Compendio: Josef Frank (1885-1967) La seduzione dell’INvisibile Compendio: Josef Frank (1885-1967) L’architettura “rappresenta una parte importante della nostra vita. Possiamo goderla senza sforzo, la s’incontra per strada e da là essa parla agli uomini come facevano un tempo i filosofi, ed è considerata necessaria da chiunque. Tutti hanno la sensazione di potervi collaborare poiché essa deriva, più di qualsiasi altra arte, da una volontà e da un’attività comuni” (J.Frank, Architettura come simbolo, 1931) UNIVERSITÀ DEGLI STUDI DI TRIESTE Sede Amministrativa del Dottorato di Ricerca Scuola di dottorato di ricerca in scienze dell’uomo, della società, del territorio XXII ciclo - a.a. 2009/2010 Settore scientifico disciplinare Icar 14 progettazione architettonica e urbana dottoranda: arch. Christina Kruml responsabile del dottorato di ricerca: prof. Giovanni Fraziano relatore: prof.Giovanni Fraziano Università degli Studi di Trieste © 2011 Christina Kruml, Trieste 10 Introduzione dalla piaga alla piega: considerazioni sull’ABITARE 26 Rannichiarsi negli spazi amati 36 Il gioco e l’ornamento Sommario 52 Parodia del cadavere screziato 64 Ri-vestimento e seduzione 90 L’intonaco bianco come camicia 96 Glossario architessile Compendio: Josef Frank (18 85-1967) c 010 Formazione a Vienna c 024 Berlino c 038 Primi incarichi c 044 Kunstgewerbeschule c 050 Siedlungen o Höfe? c 064 Haus & Garten La seduzione dell’INvisibile. c 072 Werkbund e primi CIAM Note a margine nell’opera di Josef Frank c 092 Stoccolma
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Town Walk Through Hjo D
Foto: Anhede Jesper Foto: Town walk through Hjo D C E G J F H K I L B i M A Tavlans plats i Turistbyrån Town walk through Hjo - a wooden town on the shore of A Ånabacken H Hamngatan, Estridplatsen Lake Vättern B Hantverksgatan I Hamngatan, Norrbro Welcome to your town walk through Hjo. During the walk, C Sjögatan J Hertig Johans brygga you will have the chance to discover our beautiful wooden town, at your own pace. D Skolbryggan K Hamnen EF Torget 1 L Bellevueterrassen At each stop, you will learn more about Hjo’s history, spanning over 600 years. Your walk will take you EF Torget 2 M Floragatan along charming cobbled streets, past leafy gardens and verandas showcasing their expert carpentry. G Hamngatan A warm welcome to Hjo - the wooden town on Lake Vättern! A Ånabacken B Hantverksgatan Here, at the start of Ånabacken, we’re standing in the middle of the In the early 1800s there was no industry to speak of, but there were ‘Hjoåns dalgång’ [Hjo river valley nature reserve] – a 2.5 km long walk- many skilled craftsmen. The majority of the craftsmen were to the ing route that divides the town into a northern and southern section. west of the square, except the dyers and tanners who needed access to A unique stretch of wilderness in the middle of a town. The river and its ample amounts of water and therefore naturally chose the lake shore or valley have been hugely significant to the town’s development through the banks of the Hjo river for their business.
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Download a Booklet to Read More About the Exhibition
DIVERSITY AND HARMONY I N OU R GLOBAL HOME text by Anders Wall MY RELATIONSHIP WITH Svenskt Tenn of my engagement and responsibility for it came about that in 1975, Estrid Ericson dates back to the beginning of the 1950s, her life’s work, Svenskt Tenn. sold her life’s work, Svenskt Tenn, to the when I was a student at the Stock- Our friendship deepened over time. Kjell and Märta Beijer Foundation, of holm School of Economics. On the During one of our lunches in her apart- which I was chairman. way to my rented room on Grevgatan, ment on Strandvägen, she confided I am among those who consider it I often passed the Svenskt Tenn shop on in me that she was thinking of selling a great privilege for individuals and Strandvägen with its attractive window Svenskt Tenn and that she had no short- organisations with financial resour- displays. I occasionally popped into the age of prospective buyers. However, she ces to be able to contribute to societal shop to admire the beautiful products was frightened at the thought of her crea- development. My old mentor Kjell Beijer and their detail. tion being bought by someone who would was of the same opinion and through On one such occasion, Estrid Ericson not take care of it and of her interior his donations he laid the cornerstone for came up to me and said that they had design concept becoming just one of a foundation supporting research within noticed that I often visited the shop but many in a large department store.
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Ask the Experts Leaders of the Pack
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Antikvariat ANTIQUA Kommendörsgatan 22 S-114 41 Stockholm Sweden Telefon & fax Telephone & fax 08 - 10 09 96 46 - 8 - 10 09 96 Öppettider Open hours Mändag – fredag Monday – Friday 13.00 –18.00 13.00–18.00 [email protected] www. antiqua.se VAT reg. no. SE 451124051901 Postgiro: 4 65 44 - 3 Bankgiro: 420 - 8500 The measures of books are given in cm Prices are net in Swedish Kronor Shipping charges are extra Antiqua 17 20th Century Furniture Summer 2010 Catalogued by Johan Dahlberg This catalogue presents publications on furniture from Art Nouveau to Postmodernism. Several of the books – and most of the trade catalogues – derive from the library and collection of Lena Larsson (1919-2000), the important protagonist of modern Swedish furniture and interior design. In an introduction to the catalogue, the design historian and critic Monica Boman gives her personal view on Lena Larsson’s life and career. Modern Furniture 5 Trade Catalogues and Monographs on Furniture Companies 40 NK and Triva Furniture * 60 Svenskt Tenn and Josef Frank * 68 Artek and Alvar Aalto * 73 Light Fixtures 76 Radio and TV Sets * 87 Lena Larsson * 88 Books on Individual Designers and Craftsmen 92 Books on Modern Design including but not restricted to Furniture 116 * arranged in chronological order 1 Lena Larsson – pioneer, rebel and romantic Lena Larsson – who was she, young people of today will ask. Was she the one who wanted to ”wear and tear and throw away”? It is so unfair, that this slogan – often misunderstood – is the remaining memory of one of the most influential interior designers of the 20th century, that her versatile and humanistic message and her intrepid, creative personality have been confined to a mere cliché! Lena Larsson (1919-2000) was an interior decorator and furniture designer, a teacher at the Konstfack National College of Art and Design, a popular educator, an exhibition architect and glass designer, a debater and well-known radio personality, a jazz enthusiast.
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Cabinet on Stand "Flora" Designed by Josef Frank for Svenskt Tenn
Cabinet on stand "Flora" designed by Josef Frank for peacefulness and get rid of the disturbing aspect of pure Christoph Thun-Hohenstein, Herman Czech and Svenskt Tenn, functional form." Sebastian Hackenschmidt, Josef Frank: Against Design, Sweden. 1930's. A perfect example of this ideology is the presented Flora The Architect's Anti-Formalist Oeuvre, exh. cat., cabinet. For this project, Frank used hand-coloured Vienna, 2015, p. 310 botanical paper prints from Carl Lindman's book 'Bilder Cia Wedin, "Florabyrå Linné", Stockholm 2007, p. Mahogany, oak and hand coloured paper. ur Nordens Flora', which he then delicately applied onto 44-45. the mahogany front of the piece. The contrast between Kristina Wängberg-Eriksson, Jan Christer Eriksson, H: 143 cm/ 4' 8 1/2" the delicate floral motifs and heavy wooden form instils "Josef Frank Möbelformgivaren", Talinn 2014, K71. W: 117 cm/ 3' 10" the cabinet with a light, playful and organic sense. Drawing dated 1938. D: 42,5 cm/ 16 1/2" Contrasting materials evoke an echo of the past, but Cia Wedin, "Florabyrå Linné", Stockholm 2007, p. create an indisputably modern piece. 44-45. Together with Estrid Ericson and her furnishing Kristina Wängberg-Eriksson, Jan Christer Eriksson, company, Svenskt Tenn, Josef Frank developed his Literature: "Josef Frank Möbelformgivaren", Talinn 2014, K71. highly personal style with elements of Viennese elegance Nina Stritzler-Levine, ed., Josef Frank, Architect and Drawing dated 1938. and Swedish functionalism. He wanted to incorporate Designer: An Alternate Vision of the Modern Home, natural forms and colours into his interiors, so that the exh. cat., New Haven, 1996, p.
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