To Mexico in Estrid Ericson's Footsteps – New Exhibition at Svenskt Tenn

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Jun 10, 2014 09:30 GMT To Mexico in Estrid Ericson’s footsteps – new exhibition at Svenskt Tenn Svenskt Tenn’s founder Estrid Ericson travelled to Mexico in 1939. She brought 70 boxes of objects back to create an exhibition in the store in Stockholm. Today a new exhibition opens, showing products purchased during a trip in Estrid Ericson’s footsteps in 2013. ’’The world is a book and he who stays at home reads only one page was one of Estrid Ericson’s favorite quotations, which she had engraved on a pewter matchbox. Travel was one of her main sources of inspiration and she was constantly looking for new items for Svenskt Tenn, preferably things that could not be found elsewhere in Sweden’’, says Thommy Bindefeld, Marketing Director at Svenskt Tenn. Ericson’s purchasing journeys took her to many countries and in the spring of 1939 she traveled with her friend Ragnhild Lundberg to Mexico. She looked up producers and placed orders with them directly. A few months later, boatloads of Mexican objects arrived, filling the store on Strandvägen in Stockholm. The show became one of the most appreciated events in the company’s history that far. Today a new exhibition opens, displaying the handpicked items purchased during a trip to Mexico in Estrid Ericson’s footsteps. All items are for sale. ’’It has been very exciting to follow in Estrid Ericson’s footsteps. We have rediscovered some of the items she selected during her trip, and we have also found many other beautiful crafted products that we simply could not resist,’’ says Thommy Bindefeld. The exhibition runs through August 17 in the store on Strandvägen 5 in Stockholm. Svenskt Tenn was founded in 1924 by designer and drawing teacher Estrid Ericson (1894-1981). In 1934, she began her lifelong collaboration with Josef Frank, already an internationally well-known architect, urban planner and designer, who had recently left Austria to take up residence in Sweden. Together, the two laid the foundations for the interior design philosophy that Svenskt Tenn has since come to represent, combining Estrid Ericson's artistic talent and entrepreneurial spirit with Josef Frank's inspired and timeless designs to form what was soon to become a highly successful concept. Svenskt Tenn is owned by the Kjell and Märta Beijer Foundation. Contacts Elin Lervik Press Contact Presschef/PR Manager Pressfrågor [email protected] +46760128800.

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The Other Modern Dwelling: Josef Frank and Haus & Garten Christopher Long School of Architecture University of Texas at Austin January 1999 Working Paper 98-2 ©1999 by the Center for Austrian Studies (CAS). Permission to reproduce must generally be obtained from CAS. Copying is permitted in accordance with the fair use guidelines of the U.S. Copyright Act of 1976. CAS permits the following additional educational uses without permission or payment of fees: academic libraries may place copies of CAS Working Papers on reserve (in photocopied or electronically retrievable form) for students enrolled in specific courses; teachers may reproduce or have reproduced multiple copies (in photocopied or electronic form) for students in their courses. Those wishing to reproduce Center for Austrian Studies Working Papers for any other purpose (general distribution, advertising or promo- tion, creating new collective works, resale, etc.) must obtain permission from the Center for Austrian Studies, University of Minnesota, 314 Social Sciences Building, 267 19th Avenue S., Minneapolis MN 55455. Tel: 612-624-9811; fax: 612-626-9004; e-mail: [email protected] A direct link to the CAS e-mail address cannot be included on this page, because it has been reproduced in Adobe Portable Documrnt Format (pdf) rather than html. We have done this because of the many high-quality images embedded in the paper. 1 In an article published in Der Architekt in 1921, the year when the economic and political fortunes of Austria finally began to revive, Josef Frank took time out to reflect on what the new realities of the postwar era would mean for the future of the arts and crafts in Vienna.
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