10Years 2003–2013

10years 2003–2013

SWEDISH — AMERICAN EXECUTIVE WOMEN’S CONFERENCE

APRIL 18, 2013 MAKING MONEY IN THE 21ST CENTURY Swedbank, Brunkebergstorg 8, Stockholm 2 PROGRAM Dear Executive Women,

I am thrilled to welcome you to the 12th Swedish- this afternoon. Our panels today will discuss how to American Executive Women’s Conference and to our protect and grow your value, address career development 10th year anniversary celebration. Since its launch and leadership during these turbulent, dynamic times, in 2003, the conference has grown tremendously, and examine how to harness drivers for professional with tickets now selling out months in advance. The fulfillment. conference draws top female executives from both sides of the Atlantic in a broad range of fields, and during these All in all, we have 28 extraordinary speakers and past 10 years we have featured an impressive total of 172 moderators on the program, and I want to extend my speakers and welcomed more than 2,400 attendees. deepest thanks to all of them for taking the time to be with us today. I also want to thank our terrific Master of And in hindsight it is clear that our timing for focusing Ceremonies, Joanna Heimbold, who has been with us on women leadership was exactly in sync with the from the very start. changing corporate culture: In 2003, there were 8 female CEOs at Fortune 500 companies and 7 at Swedish We are of course also extremely grateful to our generous listed companies; in 2013 those figures have jumped to conference sponsors, without whom none of this would 21 and 17 respectively. Women executives are clearly be possible. A special thank you to Swedbank who is experiencing more success than ever before but still so graciously hosting us today and to Atlas Copco for there is much work to be done and even though the hosting the Pre-Conference Seminar in their unique mine advancement has not been as fast as we might have yesterday. In addition. we would like to extend a warm hoped for, developments are going in the right direction thank you to Svenskt Tenn for decorating today’s stage. and we are convinced that we will see a lot more progress in the next 10 years. This year we are also delighted to present the 8th annual Mentor Award to Mr. Olof Faxander, President & CEO of As the president of SACC New York and the founder Sandvik, for his extraordinary encouragement of women of this conference, one of my greatest rewards has in business. And we are welcoming the Swedish Brain been witnessing the strong networks formed between Foundation (Hjärnfonden) as our Charity Partner. conference attendees over the years. Today we will build on these connections as we explore the unique challenges Again, it is my absolute pleasure to welcome you to the and opportunities of “Making Money in the 21st 2013 Executive Women’s Conference and to spend the Century”. We are honored to have a line-up of excellent day with you. keynote speakers, including Natalia Brzezinski, writer and wife of the American Ambassador to Sweden, who will Sincerely, also be hosting our post reception at her beautiful home Renée Lundholm Since its launch in 2003, The Swedish-American Executive Women’s Conference has become one of the Chamber’s marquee events and is now an invaluable forum for enhancing business relationships and for creating a unique and prominent network for executive women in Sweden and the U.S.

The annual conference, held alternately in Stockholm and New York, is in higher demand than ever. After eleven successful conferences, the Chamber now ﬁ elds requests from distinguished speakers years in advance, requesting to participate.

The top women executives that convene annually at the Conference hail from diverse business backgrounds. Together they create a strong network for the purposes of: t&YQBOEJOHPQQPSUVOJUJFTBUTFOJPSDPSQPSBUFMFWFMT t6OEFSTUBOEJOHIPXUPBDIJFWFTVDDFTTJOUPQDPSQPSBUFQPTJUJPOT t4USFOHUIFOJOHUIFNBOBHFNFOUBOEMFBEFSTIJQDBQBCJMJUJFTPGXPNFOJOCVTJOFTT t0GGFSJOHBOPQQPSUVOJUZUPCFDPNFBDRVBJOUFEXJUIPUIFS4XFEJTIBOE"NFSJDBO executive women in a conductive atmosphere for the constructive exchange of professional ideas EWC SPEAKERS 2003-2013 MAKING MONEY IN THE 21ST CENTURY

8.00 am Session 1 Registration and Coffee Knowing and Growing Your Value - From protecting IPRs to setting the right price 8.30 am on your contribution Welcoming Remarks Michael Wolf Moderator: Helena Stålnert President & CEO, Swedbank EVP & Head of Group Communications, SSAB Hélène Barnekow Opening Remarks SVP WW Field & Channel Marketing, EMC Renée Lundholm President, The Swedish-American Chamber of Commerce, Inc. Juanita Hardy Executive Director, CulturalDC Conference Introduction Joanna Heimbold, Master of Ceremonies Petra Hedengran Managing Director & General Counsel, Investor Opening Keynote New Generation Millennial Values: Elisabet Lundgren A Key to Making Money in the 21st Century Partner, Linklaters Natalia Brzezinski Maria Veerasamy Writer & Wife of the American Ambassador to Sweden CEO, Svenskt Tenn

10.30 am Coffee Break

11.00 am Morning Keynote Value Creation through Active Ownership Susanna Campbell CEO, Ratos

4 PROGRAM Session 2 Session 3 Growth and Leadership The ABCs of Money - In a world of ﬁnancial turbulence and - Identify your drivers and fulﬁll your dreams exploding innovation Moderator: Natalie Pace Moderator: Pia Gideon CEO & Founder, Women’s Investment Network Partner, Gaia Leadership Anna Bager Luisa Deplazes Delgado Vice President & General Manager, Executive Board- and Global Managing Board Member, Mobile Marketing Center for Excellence, IAB SAP Maja Egnell Catrin Fransson VP of HR, Talent Development & Diversity, Skanska USA EVP & Head of Group Products, Swedbank Laurie Fitch Stina Honkamaa Managing Director, Investment Banking Division, Country Director, Google Sweden Morgan Stanley

Stephanie Hyde Pingis Hadenius Executive Board Member & Head of Regions, PwC UK Blogger, Entrepreneur and Co-Founder, Economista

Maria Rankka Isabella Löwengrip CEO, Stockholm Chamber of Commerce Blogger, Entrepreneur and Co-Founder, Economista

8th Annual Mentor Award Closing Keynote Women Entrepreneurs: 12.30 pm Driving Economic Growth in Emerging Markets Networking Luncheon Jenny Grey Head of Public Affairs, Europe, Middle East 2.00 pm and Africa (EMEA), Citi Afternoon Keynote The Competitive Advantage of Gender Intelligence Charity Partner Barbara Annis Swedish Brain Foundation (Hjärnfonden) CEO & Founder, Barbara Annis & Associates Gunilla Steinwall Secretary General, Swedish Brain Foundation SACC New York Mentor Program Dr. Anna Josephson, M.D., Yvonne Thunell Neurosurgeon, Professor of Neuroscience, Program Director, SACC New York Mentor Program Karolinska Institutet

Concluding remarks Dr. Beatrice Engström-Bondy Senior Advisor to Jacob Wallenberg, Chairman of the Board, Investor

5.30-7.00 pm Post Reception The Residence of the American Ambassador to Sweden

Bus transportation will be provided from Swedbank to the Post Reception

PROGRAM 5 PRE-CONFERENCE SEMINAR SPEAKER

DR. MARIE RYD Founder & Editor in Chief, Holone

Marie Ryd is the Founder and Editor in Chief of Holone, Ms. Ryd has a great interest in contemplative practices a publication targeting the professional life and those and mindfulness, having practiced meditation for who want to stay updated with social and cognitive 25 years. Between 2005 and 2009 she founded and brain sciences. managed Stillhetens Rum in Nacka, inspired by Dag Hammarskiölds “Room of Quiet” in the UN, where During the last 15 years Ms. Ryd has been a science she inspired and taught meditation to students and journalist following the rapidly expanding ﬁeld adults. She coaches individuals and executive teams in of neuroscience of the healthy brain. Thrilled by stress prevention, contemplation, decision making and the connection between contemplative practices leadership. and neuroscience, she has become a frequently demanded lecturer on neuroleadership and social Ms. Ryd graduated from Lund University in 1979, cognition as well as a facilitator of mindfulness. having obtained a Doctor in Dental Surgery (DDS). After graduation, she continued her career in academia In 1992 Ms. Ryd became a doctor in medical sciences as a university teacher and a scientist in clinical at Karolinska Institutet. Three years later she started her bacteriology and immunology. own science journalism company and founded a unique science information forum, ajourODONT, for dentists. ajourODONT has become one of the most inﬂuential science information sources for this profession.

6 PRE-CONFERENCE SEMINAR SPEAKER MASTER OF CEREMONIES

JOANNA HEIMBOLD Interior Decorator & Founder, Millwright Design

Joanna Heimbold is an Interior Decorator and Founder of Ms. Heimbold writes for the Huffington Post’s Millwright Design. Millwright provides design services for STYLELIST section as well. Recent posts include: homes, offices and retail spaces. Ms. Heimbold’s goal is to Cartwheel Test, Reluctant Celebrity and Modern Tinkerbelle – A help her clients develop an aesthetic that truly represents New Take on an Old Swedish Tradition. Her blog, What’s their spirit, and makes them happy. Your Truffle, is devoted to unique fashion and style discoveries. Since 2003 The Swedish-American Chamber Millwright’s completed work includes: the renovation of of Commerce has enlisted Ms. Heimbold to emcee the women’s dressing rooms at Richards of Greenwich, a the annual Executive Women’s Conference, both in high end Specialty Clothing store; the refurbishment of Stockholm and New York. the Charles Greene House, listed in Connecticut’s Registry of Historical Places, and featured on the cover of Ms. Heimbold received her Undergraduate as well Greenwich Magazine; the renovation of an apartment as Masters Degree in Early Childhood Education from in a James Carpenter building on Fifth Avenue; and the Sarah Lawrence College, where she studied dance and complete design from concept to execution of Angela’s, a theater arts. She is a board member of Project ALS in women’s clothing boutique in Rye, N.Y. New York, and Sarah Lawrence College. She lives in Connecticut with her two sons. At present she is working on the renovation of a six thousand square foot brownstone circa 1861, located in historic Gramercy Park.

MASTER OF CEREMONIES 7 KEYNOTE SPEAKERS

8 KENOTE SPEAKERS BARBARA ANNIS Founder & CEO, Barbara Annis & Associates

Barbara Annis is Founder and CEO of Barbara Annis Ms. Annis’ next book, Work with Me: The Blind Spots & Associates, Inc., a world-renowned expert on Inclusive between Men and Women in Business will be released in the Leadership, Cultural, and Gender Intelligence. For over spring of 2013, co-authored with John Gray of Mars 25 years, Ms. Annis has advocated the value and practice Venus renown. It exposes the eight blind spots that lay at of Gender Intelligence and Inclusive Leadership in over the heart of our miscommunications, misunderstandings, 60 Fortune 500 companies and governments and and frustrations at work and in our personal lives. organizations worldwide. In the fall of 2013, Ms. Annis and Dr. Keith Merron will Ms. Annis is Chair Emeritus and Member of the release Cracking the Code on Gender Equality: The Gender- Executive Committee of the Women’s Leadership Intelligent Organization, helping leaders transform and create Board at Harvard’s Kennedy School of Government and more inclusive, more productive organizations. recently conferred the International Alliance for Women, Lifetime Achievement Award.

Ms. Annis’ ﬁrst book, Same Words, Different Language offers ground-breaking insights and proven methods for breaking gender barriers. Her newest book, Leadership and the Sexes, reveals the latest brain-behavior research on gender differences.

NATALIA BRZEZINSKI Writer & Wife of the American Ambassador to Sweden

Natalia Brzezinski is a freelance Writer and Journalist. She is working diligently on her Swedish language skills, Most recently she has written for the Huffington Post mostly from the tutoring of their 3-year-old daughter on women’s issues, politics, and youth affairs. She also who is already fluent in the language! worked in Senator John Kerry’s press office on Capitol Hill in Washington, D.C. in 2008. Ms. Brzezinski graduated from the University of Richmond in Virginia, where she studied journalism and Ms. Brzezinski was born in Chicago, Illinois and was international relations, focusing on the European Union. a competitive ice skater for 15 years. She is married to Mark Brzezinski, the current U.S. Ambassador to Sweden and is fluent in Polish with competency in French.

KENOTE SPEAKERS 9 KEYNOTE SPEAKERS

10 KENOTE SPEAKERS SUSANNA CAMPBELL CEO, Ratos Prior to joining Ratos, Ms. Campbell worked as a Susanna Campbell is CEO of the listed private equity Management Consultant at McKinsey from 2000 to conglomerate Ratos. 2003, and within Corporate Finance at the Nordic investment bank Alfred Berg between 1996 and 2000. Founded in 1866 and listed on the Stockholm Stock Exchange since 1954, the company today has more Ms. Campbell has an MSc Econ from the Stockholm than 55,000 shareholders. Ratos currently owns School of Economics. approximately 20 Nordic companies which in 2011 had total sales of SEK 26 billion and 18,000 employees. In 2012 Ms. Campbell was elected the most powerful business woman in Sweden by the Swedish business Ms. Campbell joined Ratos in 2003, and in 2010 she journal Veckans Affärer. became Investment Director with responsibility for one of ﬁve investment teams as well as for Ratos’s holdings Arcus-Gruppen and HL Display. In April 2012 she took over as Ratos’ CEO.

JENNY GREY Head of Public Affairs, Europe, Middle East and Africa (EMEA), Citi

Jenny Grey is Head of Public Affairs EMEA, BP and Allied Domecq. She then moved to the public responsible for media relations, internal and external sector, where she held several Board level posts, communications and community development. including in the National Health Service and at the Audit Commission, which audits and assesses Prior to joining Citi in October 2012 Ms. Grey the quality of services in the public sector. She was spent four years in the UK government, where she also Director of Corporate Affairs for one of the led a team of 150 communications staff in No 10 UK’s largest charities, Cancer Research UK. Downing Street and the Cabinet Ofﬁce in London and the regions. As the most senior communicator Ms. Grey has a First Class degree in English Language in government she also had overall professional and Literature from Durham University and an MSc in responsibility for nearly 4,000 people and £300 Social Psychology, specialising in risk communications, million of marketing spend, covering national from the London School of Economics. and international campaigns.

Ms. Grey has 20 years’ experience in communications and marketing. She started her career as an advertising copywriter before moving into public relations consultancy, where she specialised in reputation and issues management for a range of multinational clients including McDonald’s, Toyota,

KENOTE SPEAKERS 11 SESSION 1 KNOWING AND GROWING YOUR VALUE

HELENA STÅLNERT EVP & Head of Group Communications, SSAB

Helena Stålnert has been a member of the SSAB’s Group Executive Committee since 2007.

SSAB is a global leader in value added, high strength steel and employs more than 8,000 people in 45 countries, with production facilities in the U.S. and Sweden. Ms. Stålnert previously held the same position at the defense- and aircraft company Saab.

Ms. Stålnert brings years of media experience to her position, from Sweden and abroad. She has served as Editor-in-Chief of SVT’s (Swedish public service television company) leading news program “Aktuellt”; anchored the 9 o’clock news; and served as the foreign correspondent based in Brussels for several years.

Ms. Stålnert has also headed the news department at the Swedish business weekly “Veckans Affärer” and was a business correspondent at the Swedish daily newspaper “Svenska Dagbladet.”

MODERATOR

Moderator HÉLÈNE BARNEKOW SVP WW Field/Channel Marketing, EMC

Hélène Barnekow is SVP WW Field and Channel marketing for all EMC’s ﬁ eld marketing operations, global channel marketing, global insides sales marketing and global campaigns. They are responsible for planning and executing the EMC marketing agenda worldwide with measurable impact on EMC’s brand awareness, contribution to the pipeline and recruitment and enablement of the partner landscape.

Ms. Barnekow joined EMC in June 2009 as VP Marketing EMEA and was promoted in the spring of 2011. Before joining EMC she was VP Central Marketing for Sony Ericsson in London. She spent a total of 8 years with Sony Ericsson in leadership roles in corporate marketing, ﬁ eld marketing and product management/product marketing.

Ms. Barnekow graduated from Lund University, Sweden, 1990 with a Masters degree in International Business. Part of her upper education was achieved at ESCP, Paris and Webster University, Geneva.

12 SESSION 1 KNOWING AND GROWING YOUR VALUE JUANITA HARDY Executive Director, CulturalDC

Juanita Hardy has a passion for forging cross-cultural connections in art and business. She is Executive Director of CulturalDC, a non-proﬁ t that works with business leaders to create vibrant, sustainable communities through artistic programming. Previously, Ms. Hardy led Tiger Management Consulting Group, LLC, a global business consulting and training ﬁ rm, which she founded in 2006, after retiring from a 31 year career with IBM.

Ms. Hardy is a sought after speaker, and her articles and papers have appeared in several publications such as The Roadmap to 2020 published by Quantum Leaps and sponsored by IBM among others. Ms. Hardy is featured among 13 women in Montgomery County Women Making It (2011), and is a 2010 recipient of the Washington Business Journal’s Minority Business Leaders Award.

Ms. Hardy serves on several non-proﬁ t boards including the Maryland China Business Council, the University of Maryland Art Advisory Board and Millennium Arts Salon, an art education initiative, which she co-founded in 2000.

PETRA HEDENGRAN Managing Director & General Counsel, Investor

Petra Hedengran has been the General Counsel and Head of Corporate Governance and Compliance, and a member of the Management Group at Investor AB since 2007. In her role at Investor AB she is also involved in the nomination work in Investor’s listed portfolio companies, and is the chairman of several Nomination Committees including Ericsson, Atlas Copco, and SEB.

Before joining Investor, Ms. Hedengran was a partner of the Swedish lawﬁ rm Lindahl where she headed the Banking and Finance Group. Prior to this, she was the General Counsel Nordic Region at ABB Financial Services AB, and before that a Legal Counsel at ABB Financial Services. She started her lawyer career as an Assistant Judge at Stockholms Tingsrätt, before continuing to Gunnar Lindhs Advokatbyrå as an Associate.

Ms. Hedengran is a member of the Board of Lindorff Group AB and EQT Partners AB.

SESSION 1 13 KNOWING AND GROWING YOUR VALUE ELISABET LUNDGREN Partner, Linklaters

Elisabet Lundgren is a Partner in Linklaters’ M&A Corporate group and a global sector leader for the IT, Business Services & Media sector within Linklaters. Ms. Lundgren advises on M&A transactions, in particular private M&A within the life science, telecoms, IT, energy, and industrial sectors. Her clients include several U.S. and Nordic large cap IT and life science companies.

During the past few years Ms. Lundgren has advised on several announced life science and technology M&A deals, including shares and asset acquisitions, joint ventures and carve-outs. She also has signiﬁcant experience of outsourcing, information management, and transaction-related IP issues.

Ms. Lundgren has an international proﬁle and holds diplomas from Uppsala University, Strasbourg University (France) and Saarland University (Germany). She has also completed the Novare Management Program.

MARIA VEERASAMY CEO, Svenskt Tenn

Maria Veerasamy became the CEO of Svenskt Tenn in 2011. Founded in 1924, Svenskt Tenn is a Swedish interior design company known for its timeless, elegant, and boldly patterned style. Ms. Veerasamy has always been interested in art, fashion, and culture, and her priority is to work closely to and along with craftsmen. For four years, Ms. Veerasamy worked in the glass industry at the Swedish company Orrefors. She has also worked as a journeyman at a ladies’ tailor.

After twenty-one years with Swedish retailer Indiska, ﬁrst as store manager, and then as sales manager, purchasing manager, and Deputy CEO, Ms.Veerasamy became the CEO of Svenskt Tenn. For Ms. Veerasamy, it was like a dream come true to get the opportunity to work with a company known in Sweden for its outstanding quality, Swedish craftsmanship, and strong design philosophy. Additionally, she could continue to shape the long-term business strategies including strategy for growth and production capacity.

14 SESSION 1 KNOWING AND GROWING YOUR VALUE SESSION 2 GROWTH AND LEADERSHIP

PIA GIDEON Partner, GAIA Leadership

Pia Gideon is a Partner at Gaia Leadership and Program Director of SACC New York’s new initiative Swedish Gateway USA.

Ms. Gideon was VP of Market and External Communications for the Ericsson Group between 1998 and 2008. From 2005 to 2007, she also served as VP of Marketing and Communications for Ericsson North America.

Ms. Gideon began her career in banking as a ﬁnancial analyst. She spent the following ten years as a business reporter and editor of her own column. She currently shares her time between executive coaching, consulting and several Board assignments including Svevia, Qlucore and Agasti A/S. She has also served on the Boards of Cision, Semcon, Carmel Pharma, and SACC New York.

Ms. Gideon received her post-graduate degree in economics from the Stockholm School of Economics and executive training from Columbia University and MODERATOR Wharton School of the University of Pennsylvania.

LUISA DEPLAZES DELGADO Executive Board Member and Global Managing Board Member, SAP

Luisa Deplazes Delgado is a member of the Executive Board and Global Managing Board of SAP AG and is the Chief Human Resources Ofﬁcer (CHRO). She is responsible for all HR activities at SAP globally and serves as Labor Relations Director of SAP AG. She joined SAP in September 2012.

Ms. Deplazes Delgado spent over 20 years in business and HR functions with Procter & Gamble (P&G), most recently as CEO and general manager of P&G Nordic. She was P&G’s head and vice president of HR for Western Europe and served various roles at P&G in Portugal, the UK, Belgium and Switzerland, both in business units and corporate HR.

Ms. Deplazes Delgado is member of the supervisory board of INGKA Holding B.V. (also called the IKEA Group), Leiden, Netherlands; and member of the Board of Directors of SAFILO Group S.p.A., Padua, Italy. She studied law at the Université de Genève and holds a master’s degree in law from the University of London’s King’s College and London School of Economics.

SESSION 2 15 GROWTH AND LEADERSHIP CATRIN FRANSSON EVP & Head of Group Products, Swedbank

Catrin Fransson joined Swedbank, one of the largest banks in Sweden and the Baltics, in 1987. Since then she has held numerous positions in various ﬁelds within the bank. These include Head of Region North, Head of Business Development and Head of Retail, the latter held until January 2013. Retail comprises some 5,000 employees, more than 300 branch ofﬁces, 4.2 million private clients and 300,000 corporate clients.

As of 2013, Ms. Fransson is Head of Group Products which includes Cards, Payments & CM, Group Lending, Asset Management, Group Savings & Solutions and the Franchise companies.

Ms. Fransson has been a member of Swedbank’s top management since 2004 and is also the Chairman of the Board of Robur Fonder AB, which is the largest mutual fund company in Sweden.

STINA HONKAMAA Country Director, Google Sweden

Stina Honkamaa is the Country Director for Google Sweden since January 2008. In this role she is a keen spokesperson for an open and accessible internet as well as a place for successfully reaching an audience and conduct business.

Prior to joining Google Ms. Honkamaa headed up Swedish Carat Sverige AB for three years. Carat is one of the leading media agencies in Sweden. Before this she held several senior positions at Swedish media companies. She is a frequent lecturer on media trends, consumer insights, and media innovation at leading institutes, universities, and conferences in Sweden. Ms. Honkamaa is also a sought after judging panel member for Swedish and international media and advertising awards.

In 2010, Ms. Honkamaa was made a board member of TV4, and has also been a board member of the Swedish Advertising Association and the Swedish Ski Association.

16 SESSION 2 GROWTH AND LEADERSHIP STEPHANIE HYDE Executive Board Member & Head of Regions, PwC UK

Stephanie Hyde is Executive Board Member & Head of Regions at PwC UK with responsibility for overseeing the ﬁrm’s regional practice, covering 26 ofﬁces across the United Kingdom.

Ms. Hyde joined PwC in 1995 after graduating from Brunel University and completing internships in the energy and defence industries. She was made a partner at PwC in 2006 and, shortly after that, took on a leadership role in the ﬁrm’s South East practice. In 2011, Ms. Hyde was asked to join PwC UK’s Executive Board, becoming the youngest board member in PwC UK’s history.

Ms. Hyde is a qualiﬁed chartered accountant, spending the majority of her career working with a range of companies from owner managed, small and growing businesses to multinational listed clients, such as GlaxoSmithKline. She is passionate about the important role regional and private businesses have in encouraging growth back into the UK economy.

MARIA RANKKA CEO, Stockholm Chamber of Commerce

Maria Rankka is since October 2010 the CEO of the Stockholm Chamber of Commerce, the leading private organization for improving the business climate in the Stockholm region. Ms. Rankka also serves on the Board of Directors of Stockholmsmässan (The Stockholm Fair) and the Swedish Association for Hunting and Wildlife Management.

Prior to working at the Stockholm Chamber of Commerce, Ms. Rankka was the CEO of Timbro, a free market oriented think tank. Before that Ms. Rankka was a Partner of the fast growing communication agency Prime PR. She is a well established opinion builder with broad media experience and has written books on mobility and on the social dimensions and impact of high taxation on individuals. She also has experience from working in politics.

Ms. Rankka holds a Bachelor’s Degree in Political Science from Uppsala University.

SESSION 2 17 GROWTH AND LEADERSHIP SESSION 3 THE ABCs OF MONEY

NATALIE PACE Founder & CEO, Women’s Investment Network

Natalie Pace is the Founder and CEO of the Women’s Investment Network, which publishes news and information to educate professionals about the tools they need to succeed in their investments. Ms. Pace is the author of You vs. Wall Street and Put Your Money Where Your Heart Is. She blogs on HufﬁngtonPost. com, and she is a repeat guest on shows such as Good Morning America, Fox News, CNBC, and NPR. She has been instrumental in raising tens of millions for public schools, ﬁnancial literacy, the arts, and underserved women worldwide.

In 2002, Ms. Pace launched NataliePace.com as a leading investment network. Her contributing writers include Sir Richard Branson, former President of Reebok Marilyn Tam, and Judge Richard Posner. Prior to founding her website, Ms. Pace ran the operations of Fibernet.

Ms. Pace graduated summa cum laude from the University of Southern California with a degree MODERATOR in English literature.

ANNA BAGER VP & General Manager, Mobile Marketing Center for Excellence, IAB

Anna Bager is the Vice President and General Manager of the Mobile Marketing Center of Excellence at the Interactive Advertising Bureau. The Mobile Center, an independently funded and staffed unit inside the IAB, is charged with driving the growth of the mobile marketing, advertising and media marketplace.

Prior to joining the IAB, Ms. Bager was heading Business Intelligence at Ericsson Multimedia and Head of Research at Ericsson’s Business Consulting unit. Before joining Ericsson, Ms. Bager held a position as Research and Consulting Manager for IDC EMEA.

Business Insider named Ms. Bager one of the Top 20 Most Important Women in Mobile Advertising in 2012.

Ms. Bager attended Lund University in Lund, Sweden, where she studied Business Administration and Economics.

18 SESSION 3 THE ABCs OF MONEY MAJA EGNELL VP of HR, Talent Development & Diversity, Skanska USA

Maja Egnell is the VP of HR, Talent Development and Diversity at Skanska USA Inc. Skanska is a leading global project development and construction company, with 53,000 employees and about 10,000 ongoing projects in the U.S., Europe and Latin America.

Ms. Egnell began her career at Skanska in 2005 as the Global Talent Manager, focusing her efforts on building and reﬁning the company’s talent management processes and procedures, and functioning as an internal coach and HR support for Skanska’s senior management team. In May 2012 she made her permanent move to New York and was promoted to Vice President of Human Resources, Talent Development and Diversity.

Prior to joining Skanska, Ms. Egnell worked as a consultant within the ﬁeld of personality assessment and leadership development at PAT Management.

Ms. Egnell graduated from Umeå University in 2001 with a Master’s degree in Clinical Psychology.

LAURIE FITCH Managing Director, Investment Banking Division, Morgan Stanley

Laurie Fitch is a Managing Director in Morgan Stanley’s investment banking division in London, where she advises global utilities and industrial companies on corporate strategy. Prior to joining Morgan Stanley, Ms. Fitch spent 11 years as an institutional investor at TIAA-CREF and Artisan Partners in New York. Before that, she was a research analyst at Schroders and UBS Warburg. She began her career in the Middle East and Africa Division of the Bank of New York.

For most of her career on Wall Street, Ms. Fitch has specialized in the utility, industrial and infrastructure sectors. She has been recognized by both Institutional Investor and Extel “Best of the Buyside” surveys for her stockpicking and industry knowledge, and has been a frequent speaker at industry events and to corporate boards.

Ms. Fitch is a member of the advisory board of Georgetown University’s Center for Contemporary Arab Studies and is an active patron of contemporary art. She has a B.A. in Arabic and an M.A. in Foreign Service from Georgetown University.

SESSION 3 19 THE ABCs OF MONEY PINGIS HADENIUS Entrepreneur, Blogger & Co-Founder, Economista

Pingis Hadenius is a journalist and publisher at IDG Sweden, an American tech-oriented publisher. She is also running Economista AB along with Isabella Löwengrip, and their book Economista, a guide to ﬁnancial independence primarily aimed at younger women, will be published in 2013.

Ms. Hadenius has a background in investment banking, and is a frequent moderator and lecturer on topics such as leadership, career and networking.

During the past few years Ms. Hadenius has worked in publishing as editor-in-chief for various women’s magazines; ELLE, Red Tee, and Passion for Business. Prior to this, she worked in the cosmetics industry.

Ms. Hadenius has a Bachelor in ﬁnance from University of Singapore and Lund University.

ISABELLA LÖWENGRIP Entrepreneur, Blogger & Co-Founder, Economista

Isabella Löwengrip is one of Sweden’s most well-known bloggers with her blog and nickname “Blondinbella” (meaning “blonde Bella”).

Ms. Löwengrip started her blog as a teenager and today it has 500,000 unique visitors per week in Sweden, Finland and Norway. She runs a blog platform (Spotlife) and is a frequent speaker on the topic of entrepreneurship.

Ms. Löwengrip operates ﬁve incorporated companies and started the ﬁrst, Blondinbella AB, as a 16 year- old. In 2010 she started the magazine, Egoboost Magazine, a career magazine for young women. She has written two books for young women, Egoboost! and Isabellas Hemligheter (Isabella’s secrets), the latter being a bestseller in Sweden.

20 SESSION 3 THE ABC’S OF MONEY MENTOR PROGRAM & CONCLUDING REMARKS

YVONNE THUNELL Program Director, SACC New York Mentor Program

Yvonne Thunell is Founder & Partner of Thunell & Partners and Chairman of the Mentor Foundation International, a global non-proﬁt organization that promotes health and well-being among youths-at-risk.

Ms. Thunell has a wide-ranging background in mentoring and executive coaching. For more than ﬁfteen years, she has developed leadership and mentoring programs as a corporate consultant. She has also co-founded two associations in Sweden promoting ethics and quality regarding mentoring and coaching, The European Mentoring and Coaching Council (EMCC)of Sweden and The Certiﬁed Mentors Association, (DMF).

Ms. Thunell has held several international leadership positions within the Ericsson and SAAB Groups. In addition, she is the co-founder of Ericsson Programmatic in the United States and was CEO for AXXA Corporation in Woodland Hills, CA.

Ms. Thunell is the Program Director of the SACC New York Mentor Program in International Business.

DR. BEATRICE ENGSTRÖM-BONDY Senior Advisor to Jacob Wallenberg, Chairman of Investor

Dr. Engström-Bondy is Senior Advisor to Jacob Wallenberg, Chairman of Investor. She is also Advisor to Karl-Johan Persson, CEO of H&M; Chairman of MyBnk, an educational social enterprise dedicated to the ﬁnancial literacy of young people in the UK; Vice- Chairman of the Swedish Chamber of Commerce in the UK; Board member of the British-Swedish Chamber of Commerce; the Learning School Trust; Novare Human Capital and the Young Vic theatre in London.

Prior to these appointments, Dr. Engström-Bondy was Managing Partner at Kreab London between 2000 and 2005, Head of Information at Enskilda (SEB) and Senior Advisor to the Chairman of the Board of SEB from 1995 to 2000. Between 1982 and 1988 she held various positions at UBS Zurich and London.

Dr. Engström-Bondy was educated in Paris, Zurich, London, and Cologne, with a PhD from the University of Cologne, Germany (Dr.rer.pol); Master of Sciences from the London School of Economics and Politics and from the University of Zurich (Lic.oec. publ).

MENTOR PROGRAM & 21 CONCLUDING REMARKS THE SWEDISH-AMERICAN CHAMBER OF COMMERCE, INC.

The Swedish-American Chamber of Commerce, Inc. is a private membership organization founded in New York 1906.

As the ﬁrst and leading Swedish-American Chamber, SACC New York has a mission to promote and increase trade and commerce between the U.S. and Sweden by providing member companies and clients with a wide range of transatlantic business contacts, services, and information.

One of the most important features of the Chamber is the strength derived from its unique network of members. Industry leaders, business executives, lawyers, bankers, and an impressive number of entrepreneurs are actively engaged in the organization. The focus is to give members a promotional platform with high visibility and to provide expert consulting services.

For more than a century, the Chamber’s meetings and events have served an important role in the Swedish-American business community. Each year, SACC New York hosts a number of exclusive conferences, informal seminars, speaker luncheons, traditional Swedish events, and black-tie galas.

The SACC New York Business Services manages everything from a company’s most challenging and complex business decisions to the most basic inquiries. Services include advice when opening a new business,ﬁnding potential partners, and assisting companies in setting up their U.S. entity.

For more information regarding membership in SACC New York, how to become a member, the Chamber’s Business Services offering, or to view our calendar of upcoming events, please visit us at www.saccny.org. MENTOR AWARD

OLOF FAXANDER Recipient of the 2013 Mentor Award

It is with great pleasure that the Swedish-American For the ﬁrst time, Sandvik now has two women in the Chamber of Commerce in New York presents this Group Executive Management Team; Anna Vikström- year’s Mentor Award to Olof Faxander, President and Persson, Head of Human Resources and Petra CEO of Sandvik. Einarsson, President of Sandvik Materials Technology.

Sandvik presents a clear strategy and sets targets for Each year, the SACC New York Mentor Award is diversity and inclusion, which include increasing the presented to a business leader who has signiﬁcantly share of women in operative managerial positions encouraged and supported women in business. globally in the organization. Previous recipients are Michael L. Corbat, CEO of Olof Faxander has doubled the percentage of women Citi; Hans Vestberg, CEO of Ericsson; Jonas Bonnier, in leading positions within Sandvik’s business areas CEO of Bonnier; Börje Ekholm, President & CEO of from 9% to 18% in two years, and is the ﬁrst CEO in Investor AB; Dr. Percy Barnevik, Chairman of Hand the history of Sandvik to promote a woman to become in Hand; Christian W. Jansson, Chairman of KappAhl president of one of Sandvik’s business areas. AB; and Rune Borg, Senior Advisor of Vattenfall.

MENTOR AWARD 23 WELCOME TO JOIN THE 2013 MENTOR PROGRAM

Senior executive leaders and young female professionals in Stockholm are teaming up for this year’s edition of the SACC New York Mentor Program.

Pia Gideon Karin Palmqvist Board assignments & Partner Consultant, Head of Learning & Development, PwC GAIA Leadership

Christina Sandell Head of Market Strategy & Operations, Ericsson

Magdalena Gerger CEO, Systembolaget

Who will be YOUR MENTOR

Unni Jerndal Head of Communications, in 2013? 6ZedisK 1ational 'eEt 2f¿ ce

For further information about the Mentor Program, please contact Anna Aggeryd at: Email: [email protected], Phone: + 1 212 838 5530 SPONSORS

Host

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Post Reception Sponsor

Pre-Conference Sponsor

Design Partner

In-Kind Contributions Hélène Hernmarck TA MAKTEN ÖVER DIN EKONOMI OCH FÅ ETT ROLIGARE LIV Olsson

SPONSORS 25 GUEST LIST

A Fitch Laurie / Morgan Stanley Josephson Anna / Karolinska Institutet Adlercreutz Margareta / HL Fjällborg Ulrika / Veckans Affärer Jägenstedt Caroline / Gernandt & Hemtextil AB Flink Marianne / Swedbank Danielsson Advokatbyrå af Ugglas Madeleine / SAP Folkesson Karin / Nordea Bank Alani Marie / Vision Takeoff Fransson Catrin / Swedbank K Anderberg Helena / Novare Kjellberg Therese / Deloitte Andersen Maj Britt / SAP G Kjellström Marie-Louise / Grand Anhede Malin / Georgson & Co Gideon Pia / Gaia Leadership Hôtel Stockholm Annis Barbara / Barbara Annis & Gonzalez Grigori Patricia / Office Klasson Åsa / PwC Associates Depot Svenska AB Klasson Lilian / Stratvise Arvanius Shirin / PwC Grahn Pia / CGO McCann Nordic Klint Carolina / AIG Graycar Eva / Town of Greenwich Klintrot Mira / Mikla AB B Grey Jenny / Citi Kronman Gunvor / Hanaholmen Bager Anna / IAB Gröndahl Hannah H. / Gernandt & Kronström Catharina / Embassy of the Banér Gunilla / Kreab Gavin Anderson Danielsson Advokatbyrå United States of America Barnekow Hélène / EMC Göransson Östblom Louise / ICA Kvarnskog Agneta / Six Year Plan Beiming Mylene / PwC Göthlin Sara / Advokatfirman Törngren Köpper Linda / Symbolic Design Linda Berggren Cecilia / Lydmar Hotel Magnell Köpper AB Berglund Annika / Atlas Copco Berner Frösdal Katarina / H L Handelsbanken Hadenius Pingis / Economista Lager Cecilia / Askus Björk Linda / Amore Hagberg Charlotte / SEB Leckström Anna / formforyou design Bolander Frida / EMC Hagman Jenny / Birdie Golf Tours studio Bonnesen Birgitte / Swedbank Halling Marie / Swedbank Leffler Ingrid / Spritmuseum Boqvist Kajsa / PwC Hallonlöf Lena / Svenska Nyhetsbrev Leijonhufvud Margareta Borison Bodil / Borison Consulting Hansson Agnetha / PwC Lepasoon Karin / Skanska AB Boström Ottilia / Linklaters Hardy Juanita / CulturalDC Levin Charlotte / Vinge Brenberg Anna / Stockholm Stad Hassel Ellerberg Kerstin / SAS Lind Andersson Eva / Lind & Schultz Brzezinski Natalia Hedebrant Anna / Sandvik Financial Consultants AB Bröms-Thell Cecilia / Shire Hedengran Petra / Investor Lindhe Kristina / The Lexington Pharmaceuticals Heimbold Joanna / Millwright Design Company Burreau Britta / Nordea Life & Pension Henesy Berit / CGI Lindstrand Josefin / Citi Bygge Catarina / Citi Henry Elizabeth / Procter & Gamble Lindström Anna Sara / PwC Hernmarck Olsson Hélène / Lindström Nina / Prosales C Eyemeetings AB Linnér Emma / Linklaters Campbell Susanna / Ratos Hobohm Susanne / Hobohm Media Livijn Jeanette / Atlas Copco Cappelen Anna / Hotel Diplomat Holmberg Hanna / Swedbank Livijn Olin Eva / Galleri Futura Corneliusson Linda / PwC Holmquist Karin / Atlas Copco Lundgren Elisabet / Linklaters Dagersten Agneta / Skanska Sweden Honkamaa Stina / Google Sweden Lundgren Katrin / Nordea Bank Davies Brandy / Sandvik Horn af Rantzien Mia / SNS - Center Lundholm Renée / SACC New York Deplazes Delgado Luisa / SAP AG for Business and Policy Studies Löwengrip Isabella / Economista du Rées Isabella / Dentomed Hyde Stephanie / PwC Lööf Åsa Lena / SWEA International Håkanson Sofi / Accenture E M Ed Birgitta / Six Year Plan I Mangell Lena / Life&Career AB Egnell Maja / Skanska USA Idéhn Sofia / Linklaters Mårtensson Yvonne / CellaVision AB Ekberg Viveka / Marmot Alba Ihre Catarina / SSAB McPhee Sarah / SPP Ekström Susanne / Novare Accelerate Messersmith Veronica / Sandvik Eliasson Ulinder Eva / Pfizer J Millstam Selina / Ericsson Engström-Bondy Beatrice, Dr. / Jacobsson Agneta / DTZ Sweden AB Milton Elisabeth / SAS Investor Jarnesten Emelie / NASDAQ OMX Moliteus Christina / World Childhood Ericson Karitha / Grant Thornton Jarzabek Hulthen Marta / SF Anytime Foundation Sweden AB Jerndal Unni / Riksgälden Ericsson Christina / SAS Jerndorf Anna / Advokatfirman N Törngren Magnell Nicklasson Linda / Citi F Johansson Ida / I Executive Search AB Nilsson Marianne / Swedbank Fagrell Köhler Johanna / Mobiento Johansson Jenny / Macat Nilsson Ulrika / Lund University Group Affärsutveckling AB Development Office GUEST LIST

Nordberg Anna / Axholmen Sevonen Areti / Sandvik Witschard Annica / GE Capital Management Consulting Sjögren Gerd / Interverbum Technology Nordqvist Carina / SAP Sjögren Petra / PwC Z Nässen Annelie / SAS Skoog Fredrika / Hamilton Zeise Lisa / PwC Skärvik Marika / PerformancePotential O Snyder Julie / Embassy of the United Å Odhnoff Sundström Mona / States of America Åqvist Christina / Elfa Distrelec Odhnoff Sundström & Partners Stadling Christine / Find Solutions Olivensjö Kicki / Åhléns AB Stålnert Helena / SSAB Ö Orrland Lena / Lendix Consulting HB Steinbrecher Vendela / Sthlm Öman Irene / Regus Ouchterlony Eva /Ålstens Kommunikation & IR AB Örjansdotter Johansson Mona / Fastighetsbyrå Steinwall Gunilla / Hjärnfonden Tenzing AB (Swedish Brain Foundation) Österberg Cecilia / Exray Photo P Sten Pärson Annika Pace Natalie / Women’s Investment Stergel Petra / PwC Network Sterner Johanna / Swedbank Palmquist Karin / PwC Stjerngren Charlotte / Veckans Affärer Pernvi Grip Camilla / Procter & Strandberg Anne-Sofie / Citi Gamble Nordic Ström Jenny / Swedbank Persdotter Nilsson Ellinor / ICA Strömbäck Ann / PwC Persson Eva / Citi Strömberg Charlotte / Swedbank Persson Suzanne /Suzanne Persson Sundblad Anna / Swedbank Konsult AB Svensson Karin / Dagens industri Petersen Camilla / Booforsen Fastighets Svensson Siv / Swedbank AB Swanström Katarina / Moderna Philip Johanna / Johanna Philip’s Museet Philipson Marika / Cloud Nine AB Swensson Marie-Louise / Beijerinvest Purushothaman Jennie / SACC New AB York Sättermann Gun / Macat Affärsutveckling AB R Rankin Christine / PwC T Rankka Maria / Stockholm Chamber of Tånneryd Anette / Accenture Commerce Tarras-Wahlberg Elisabeth / Kreab Reich Carlsson Stina / Doberman Gavin Anderson Renstig Monica / Womens Business Tengelin Ursula / Gaia Leadership Research Institute Thunell Yvonne / Thunell & Partners Reuterskiöld Tina / EMC Tidqvist Frida / Klarna AB Rogers Anette / Rådgers AB Tolgfors Katarina / Invest in it PR Rolf Gerlagh Kerstin / Swedish Troedsson Wiklander Anna / Chamber of Commerce Investor AB Rudels Cecilia / Advokatfirman Törngren Magnell V Rudengren Pia / Swedbank Veerasamy Maria / Svenskt Tenn Ryd Marie, Dr. / Holone Vianden Swartz Sylvia / Atlas Copco Rörsgård Veronica / Skanska von Hofsten Anne / Dentomed von Scheven Louise / EnterCard S Sahlin Anna / Pfizer W Sahlin Karla / Gaia Leadership Wallberg Harriet / Karolinska Sandberg Cecilia / Atlas Copco Institutet Sandberg Christina / EF Waplan Marianne Schauman Anna / Novare Waxberg Helen / Mannheimer Schelin Seidegård Cecilia / County Swartling Advokatbyrå Governor, Gotland Werneman Elisabeth / Deloitte AB Segercrantz Anette / Storebrand Westberg Susan / Skanska Sweden Setterwall Agneta / Market Cap Westergren Ekstedt Ann / Ericsson Group Wiktorsson Ingrid / Regus GUEST LIST AS OF APRIL 2, 2013 ADHD Aphasia ALS Alzheimer’s disease Asperger syndrome Autism Addiction Bipolar disorder Cerebral palsy Depression Dyslexia Epilepsy Traumatic brain injury (TBI) Brain tumour Migraine MS Narcolepsy Parkinson’s disease Spinal cord injury Schizophrenia Language disorder Stroke Anxiety disorder Eating disorder

Research for life and quality of life Hjärnfonden is grateful to the Swedish-American Chamber lectures and seminars. The Swedish Brain Foundation of Commerce, Inc. for the honor of being named ’Charity has no government grants and is therefore completely Partner’ of the Executive Women’s Conference 2013. dependent on donations from individuals and enterprises. Any contribution, large or small, is welcome. A donation Hjärnfonden (The Swedish Brain Foundation) raises money to brain research saves lives and improves quality of life for research and information about the brain and its diseases, for the affected and their families. injuries and disabilities. The Swedish Brain Foundation awards scholarships and grants to researchers and research groups to enable or enhance important research. The Swedish Brain Foundation also works to increase knowledge among the general public through information, PATRON, H. R. H CROWN PRINCESS VICTORIA OF SWEDEN Private Banking for people who sometimes let themselves be ruled by their emotions.

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Citi is a proud sponsor of the Swedish-American Executive Women’s Conference. In the Nordic countries for over 100 years, Citi provides clients with ﬁ nancial solutions that are simple, creative and responsible in Corporate and Investment Banking, Global Markets and Transaction Services. We don’t measure our relationship with Sweden in years. We measure it in generations.

Strong links.

Linklaters is proud to support the SACC on the Executive Women’s Conference 2013 and on its outstanding service to facilitate trade and commerce between the U.S. and Sweden.

* Ofﬁce of integrated alliance partner Allens ** Widyawan & Partners has an association with Linklaters LLP and Allens *** Ofﬁce of collaborative alliance partner Webber Wentzel

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Atlas Copco owes its successful history to the skilled and committed employees who since 1873 have found innovative solutions to our customers’ challenges and increased their productivity. Learn more about us on www.atlascopco.com

Atlas Copco is an industrial group with world-leading positions in compressors, expanders and air treatment systems, construction and mining equipment, power tools and assembly systems. We offer you world-class challenges and responsibility from day one. This includes creating your own career path in our open culture. THE CLOUD IS DIVERSE

Our global talent pool is transforming the world of business and IT. Discover how diversity helps EMC innovation thrive. EMC is proud to sponsor the Executive Women’s Conference 2013. Learn more at emc.com.

EMC2, EMC, and the EMC logo are registered trademarks or trademarks of EMC Corporation in the United States and other countries. © Copyright 2013 EMC Corporation. All rights reserved. 178920 Think local act global!

”Elanders was founded in 1908 and is a global printing group with production in ten countries on four continents. Our product areas are Commercial Print, Packaging and Web2Business (W2B). Elanders is serious about its environmental work and continually strives to improve processes, production methods and products to reduce environmental impact.”

To learn more about Elanders please visit our website www.elanders.com Developing organizations and people for growth

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Sandvik grows with its employees

Sandvik has evolved from a major company with international operations into a global industry leader. We have a clear strategy for our employees due to the decisive role they play. The people strategy aims to make Sandvik more ﬂexible and high-performing. Each employee should feel empowered and involved in the strong corporate culture, which is based on our core values; Open Mind, Team Spirit and Fair Play. Learn more at www.sandvik.com Supporting Development Every Step of The Way

At Skanska, we embrace diversity as a core value because we believe that diverse teams are key to our success. With initiatives like our Skanska global female mentorship program, we ensure that women have the necessary tools to succeed and become future leaders. From hands-on training in the ﬁeld, to project management, Skanska provides encouragement, support and professional development to our women employees.

Skanska is proud to sponsor the 2013 Swedish-American Executive Women’s Conference and salute fellow organizations that are also working towards creating a more diverse and inclusive workforce.

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The Swedish-American Chamber of Commerce, Inc. 570 Lexington Avenue, New York, NY 10022 Phone: +1 212 838 5530 Fax: +1 212 755 7953 www.saccny.org