MTB our worldwide

2012 Athlete sponsorship Highlights fa m i ly SRAM MTB | 2012 Athlete Sponsorship

And it’s why SRAM, RockShox, Avid and T o be the best. Truvativ support the world’s best mountain bike athletes, from World Cup XC to Crankworx It’s why we Slopestyle, from Downhill to Enduro. We’ve been climbing to new heights at an ride. It’s why astounding pace since we entered this game 25 years ago. Our win at the first ever UCI DH world championships in 1990 highlighted the we build impact we would have on the bicycle industry over the next two and half decades. It began components. with a single revolutionary product that continues to caffeinate our drive today paving the way for the most exciting innovative bicycle components in the world.

We’ve come full circle. As equally exciting as our first world championship 5 more mountain bike titles were added to our resume last year. Surprised? Neither were we. We design and build components that contribute to the confidence and success of champions. 47 233 150 + Programs Individual Athletes Global events yearly It takes one to know one. SRAM MTB | 2012 Cross Country Athlete Sponsorship Cross Country

Our product is rooted deep in the very soil of the courses that breed champions. The untouchable XX groupset set the bar for mountain bike gruppos and has been unrivaled ever since its release in 2009 winning every men’s XC world championship since. Proven once again when it propelled Jaroslav Kulhavy across the line making him the 2011 XC World Champion.

XC World Champion Elite Men World Cup Champion XC Elite Men XC Leadville 100 Winners Men and Women’s Cross Country SRAM MTB | 2012 Cross Country Athlete Sponsorship D D S S S S C C R R

F F T T

R R

P P W W B B Q Q S S T T

B B

r k r k A A

ls ls b b Fo S hock Fo S hock s s B B Cran k BSS Cran k BSS

e e L L k k B B oX oX Po wer Po wer

B B DRIVETRAIN Wh ee DRIVETRAIN Wh ee tiv tiv tiv tiv q q hox s hox s hox s hox s hox b ra b ra bs bs

r r ck ck d d a a La La AM AM AM AM a a R R R R ock ock ock ock ruv a ruv a ruv a ruv a

2012 Sponsorship Roster (MTB) NAT. Discipline S S R R Avi T T Qu BB Bl Bike 2012 Sponsorship Roster (MTB) NAT. Discipline S S R R Avi T T Qu BB Bl Bike Bike Junior Team die rasenmäher Daniel Katzmayer XC SD RF RS AB TC TB Cube Holger Meyer Bike Guide SD RF RS AB TC Scott Daniel Voitl XC SD RF RS AB TC TB Cube Karen Eller Bike Guide SD RF RS AB TC Scott Feli Geiger XC SD RF RS AB TC TB Cube Focus France XC SD RF AB TC TB Focus Georg Egger XC SD RF RS AB TC TB Cube Ghost Factory Racing Jochen Weisenseel XC SD RF RS AB TC TB Cube Alexandra Engen XC SD RF RS AB Ghost Ludwig Döhl XC SD RF RS AB TC TB Cube Johanna Techt XC SD RF RS AB Ghost Regina Genser XC SD RF RS AB TC TB Cube Katrin Leumann XC SD RF RS AB Ghost Boardman Lisi Osl XC SD RF RS AB Ghost Annie Last - Team Milka XC SD RF AB TC Boardman Mona Eiberweiser XC SD RF RS AB Ghost David Fletcher XC SD RF AB TC Boardman Giant Factory Off-Road MTB Team Frant Ferguson XC SD RF AB TC Boardman Carl Decker XC/Endurance SD RF RS AB TC TB QP Giant BMC MountainBike Team XC Kelli Emmett XC/Endurance SD RF RS AB TC TB QP Giant Alexandre Moos XC SD AB BMC Liam Killen XC/Endurance SD RF RS AB TC QP Giant Julien Tamaracaz XC SD AB BMC GT UK XC SD RF AB TC TB GT Moritz Milatz XC SD AB BMC Haibike Pro Team Patrick Gallati XC SD AB BMC Kathrin Stirnemann XC SD Haibike Reto Indergard XC SD AB BMC Sabine Spitz XC SD Haibike Stephen Ettinger XC SD AB BMC Tereza Hurikova XC SD Haibike Yves Corminboeuf XC SD AB BMC LaPierre International BMC MTB Development Team Alexis Vuillermoz XC SD TC LaPierre AliciaRose Pastore XC SD SW RF RS AB TC TB BMC Milka Superior MTB Racing Team Grace Alexander XC SD SW RF RS AB TC TB BMC Anneke Beerten XC /4X SD RF RS AB TC TB Superior Jack Hinkens XC SD SW RF RS AB TC TB BMC XC SD TC Superior Kerry Werner XC SD SW RF RS AB TC TB BMC Jeroen Boelen XC SD TC Superior Shayna Powless XC SD SW RF RS AB TC TB BMC Marek Konwa XC SD TC Superior Tyler Coplea XC SD SW RF RS AB TC TB BMC Tim Wynants XC SD TC Superior Cannondale Factory MTB Team Multivan Merida Biking Team Alex Grant XC SD RS AB Cannondale Andreas Kugler XC SD AB TC Merida Jeremiah Bishop XC SD RS AB Cannondale Gunn-Rita Dahle XC SD AB TC Merida Keegan Swensen XC SD RS AB Cannondale Hannes Genze XC SD AB TC Merida Manuel Fumic XC SD RS AB Cannondale Jochen Kaess XC SD AB TC Merida Marco Aurelio Fontana XC SD RS AB Cannondale Jose Hermida XC SD AB TC QP BB Merida Martin Gujan XC SD RS AB Cannondale Ralph Näf XC SD AB TC Merida Nico Lebrun XC SD RS AB Cannondale Rudi van Houts XC SD AB TC Merida Taylor Smith XC SD RS AB Cannondale Orbea Tinker Juarez XC SD RS AB Cannondale Inaki Lejarreta XC SD RF RS AB TC Orbea Craft Rocky Mountain XC SD RF RS AB TC QP BB Orbea Carsten Bresser Marathon SD RF RS AB TC Rocky Mountain Ruben Ruzafa XC SD RF RS AB TC Orbea Daniel Gathof Marathon SD RF RS AB TC Rocky Mountain Rubena Birell Specialized Guido Thaler Marathon SD RF RS AB TC Rocky Mountain Jan Skarnitzl XC SD SW RF RS AB TC TB Specialized Pia Sundstedt Marathon SD RF RS AB TC Rocky Mountain Jiri Friedl XC SD SW RF RS AB TC TB Specialized Karolína Kalašová XC SD SW RF RS AB TC TB Specialized Michal Kanera XC SD SW RF RS AB TC TB Specialized SRAM MTB | 2012 Cross Country Athlete Sponsorship D D S S S S C C R R

F F T T

R R

P P W W B B Q Q S S T T

B B

r k r k A A

ls ls b b Fo S hock Fo S hock s s B B Cran k BSS Cran k BSS

e e L L k k B B oX oX Po wer Po wer

B B DRIVETRAIN Wh ee DRIVETRAIN Wh ee tiv tiv tiv tiv q q hox s hox s hox s hox s hox b ra b ra bs bs

r r ck ck d d a a La La AM AM AM AM a a R R R R ock ock ock ock ruv a ruv a ruv a ruv a

2012 Sponsorship Roster (MTB) NAT. Discipline S S R R Avi T T Qu BB Bl Bike 2012 Sponsorship Roster (MTB) NAT. Discipline S S R R Avi T T Qu BB Bl Bike Scott France XC SD RF AB TC TB Scott Team Clif Bar Scott UK XC & Comtessa XC SD RF AB TC TB Scott Brady Kappuis XC SD RF RS AB Stevens Specialized Factory XC Global Team Mitch Hoke XC SD RF RS AB Stevens XC SD RF AB BB Specialized Troy Wells XC SD RF RS AB Stevens XC SD RF AB BB Specialized TEAM JBG2 XC SD RF AB TC Specialized Conrad Stoltz XC SD RF AB Specialized Team Kenda-Seven No-Tubes Dan Hugo XC SD RF AB Specialized Mary McConneloug XC SD SW RF RS AB TC TB Seven XC SD RF AB Specialized Mike Broderick XC SD RF RS AB TC TB Seven Jaroslav Kulhavy XC SD RF AB QP BB Specialized Team Salcano XC SD RF AB TC Salcano Kohei Yamamoto XC SD RF AB Specialized Team MTN Qhubeka XC SD AB TC Trek Neo Overend XC SD RF Specialized Team Texpa Simplon Rebecca Rusch XC SD RF RS AB TC Specialized Christian Kreuchler Marathon SD SW RF RS AB TC TB Simplon Todd Wells XC SD RF AB BB Specialized Christian Schneidawind Marathon SD SW RF RS AB TC TB Simplon Specialized North American XC Team Johannes von Westfalen Marathon SD SW RF RS AB TC TB Simplon Leah Davison XC SD RF AB Specialized Michael Schuchardt Marathon SD SW RF RS AB TC TB Simplon Max Plaxton XC SD RF AB Specialized Oliver Vonhausen Marathon SD SW RF RS AB TC TB Simplon Subaru-Trek Mountain Bike Team Roland Golderer Marathon SD SW RF RS AB TC TB Simplon Emily Batty XC SD RF RS AB TC QP BB Trek Uwe Hardter Marathon SD SW RF RS AB TC TB Simplon Heather Irmiger XC SD RF RS AB TC QP Trek Topeak-Ergon Jeremy Horgan-Kobelski XC SD RF RS AB TC QP Trek Alban Lakata XC SD RF RS TC Canyon Russell Finsterwald XC SD RF RS AB TC QP Trek Dave Wiens Endurance SD RF RS TC Canyon Sam Schultz XC SD RF RS AB TC QP Trek Eddie O'Dea Endurance SD RF RS TC Canyon Swisspower Irina Kalentieva XC SD RF RS TC Canyon Andri Frischknecht XC SD AB TC Scott Jeff Kerkove Endurance SD RF RS TC Canyon Dominic Zumstein XC SD AB TC Scott Namrita O'Dea Endurance SD RF RS TC Canyon Florian Vogel XC SD AB TC QP BB Scott Robert Mennen XC SD RF RS TC Canyon Marcel Wildhaber XC SD AB TC Scott Sally Bigham XC SD RF RS TC Canyon XC SD AB TC QP BB Scott Sonya Looney Endurance SD RF RS TC Canyon Roger Walder XC SD AB TC Scott Wolfram Kurschat XC SD RF RS TC Canyon Team Bike Park CH XC SD RF AB TC TB Scott Yuki Ikeda Endurance SD RF RS TC Canyon Team Bulls Ultra Sports Rose Racing Team Anja Gradl XC RF Bulls/ZEG Simon Gegenheimer XC SD RF AB TC Rose Marathon RF Bulls/ZEG Steffen Thum XC SD RF AB TC Rose Stefan Sahm Marathon RF Bulls/ZEG Whole Athlete Specialized Team Jr./U23 XC SD RF AB Specialized Thomas Dietsch Marathon RF Bulls/ZEG Tim Bohme Marathon RF Bulls/ZEG Trek-Canada MTB Team Adam Morca XC SD RF RS AB TC QP Trek Cayley Brooks XC SD RF RS AB TC QP Trek Eric Batty XC SD RF RS AB TC QP Trek Jon Barnes XC SD RF RS AB TC QP Trek Mitch Bailey XC SD RF RS AB TC QP Trek Peter Glassford XC SD RF RS AB TC QP Trek SRAM MTB | 2012 Downhill/four cross Athlete Sponsorship downhill/four cross

The win-win relationship between SRAM and our athletes strengthens year after year as we help each other reach our goals. The young, then 19, Danny Hart demonstrated an explosive style during the 2011 DH world championships aboard SRAM, RockShox, Avid and Truvativ underlining the fact that RockShox has won more than 66 elite downhill world cups and 11 world championships. That’s more than any other fork made, period.

DH DH World Champion Elite Men DownHill DH World Champion Junior Men SRAM MTB | 2012 Downhill/four cross Athlete Sponsorship D D S S S S C C R R

F F T T

R R

P P W W B B Q Q S S T T

B B

r k r k A A

ls ls b b Fo S hock Fo S hock s s B B Cran k BSS Cran k BSS

e e L L k k B B oX oX Po wer Po wer

B B DRIVETRAIN Wh ee DRIVETRAIN Wh ee tiv tiv tiv tiv q q hox s hox s hox s hox s hox b ra b ra bs bs

r r ck ck d d a a La La AM AM AM AM a a R R R R ock ock ock ock ruv a ruv a ruv a ruv a

2012 Sponsorship Roster (MTB) NAT. Discipline S S R R Avi T T Qu BB Bl Bike 2012 Sponsorship Roster (MTB) NAT. Discipline S S R R Avi T T Qu BB Bl Bike Bergamont On the Edge RSP Racing Harriet Rücknagel DH SD RF RS AB TC TB Bergamont Michal Marosi 4X SD RF RS AB TC KTM Josua Heim DH SD RF RS AB TC TB Bergamont Tomas Slavik 4X SD RF RS AB TC KTM Devinci Global Racing Team Specialized-Monster Bike Team George Brannigan DH SD RF RS AB TC TB Devinci Sam Hill DH SD RF RS AB TC BB Specialized Gianluca Vernasa DH SD RF RS AB TC TB Devinci Troy Brosnan DH SD RF RS AB TC QP BB Specialized Nick Beer DH SD RF RS AB TC TB Devinci Specialized North American Gravity Team Stevie Smith DH SD RF RS AB TC TB BB Devinci Brad Benedict DH SD RF RS AB TC TB Specialized DIRT Norco Christian Wright DH SD RF RS AB TC TB Specialized Ben Reid DH SD RF RS AB TC Norco Cody Kelley DH SD RF RS AB TC TB Specialized Dan Stanbridge DH SD RF RS AB TC Norco Curtis Keene DH SD RF RS AB TC TB Specialized Duncan Riffle DH SD RF RS AB TC Norco Mitch Ropelato DH SD RF RS AB TC TB Specialized Giant Factory Off-Road MTB Team Team Chain Reaction Cycles Andrew Neethling DH SD RF RS AB TC TB BB Giant Alex Bond DH SD TC Nukeproof Danny Hart DH SD RF RS AB TC TB QP BB Giant Joes Smith DH SD TC Nukeproof LaPierre International Lewis Buchanan DH SD TC Nukeproof Cameron Cole DH SD TC LaPierre Matti Lehikonen DH SD TC Nukeproof Loic Bruni DH SD TC LaPierre Matt Simmonds DH SD TC Nukeproof Patrick Thome DH SD TC LaPierre Team Mag 41 Sam Blenkinsop DH SD LaPierre Benny Strasser DH SD RF RS AB TC TB Specialized MTB Rider Team Noah Grossman DH SD RF RS AB TC TB Specialized Christian Textor DH SD RF RS AB TC TB Nukeproof Robin Schmitt DH SD RF RS AB TC TB Specialized Tommy Hermann DH SD RF RS AB TC TB Nukeproof Team Primary Radon Factory DH Team Drew Paulter DH SD RF RS AB TC TB Trek Andreas Sieber DH SD RF RS AB TC TB Radon Graeme Duff DH SD RF RS AB TC TB Trek Benny Oluoch DH SD RF RS AB TC TB Radon Matt Zdriluk DH SD RF RS AB TC TB Trek Janik Weber DH SD RF RS AB TC TB Radon YT industries DH Team Riding Addiction Erik Irmisch DH SD RF RS AB TC TB YT industries Gaetan Ruffin DH SD RF RS AB TC TB Commencal Unattached Myriam Nicole DH SD RF RS AB TC TB Commencal Anje Kramer DH /Enduro SD RF RS AB TC TB Giant Thibaut Ruffin DH SD RF RS AB TC TB Commencal Katie Holden DH/AM SD RF RS AB TC TB Specialized Rose Vaujany Kenny Smith DH/FR SD RF RS AB TC Specialized Katy Curd DH/4X SD AB Rose Miranda Miller DH SD RF RS AB TC Santa Cruz Nico Vink DH SD AB Rose Petrick Brückner 4X SD AB Rose SRAM MTB | 2012 Freeride/slopestyle/culture Athlete Sponsorship Freeride/Slopestyle

It’s no surprise that our athletes are as passionate and enthused about riding as we are. They take our product to the levels that it was designed for. Brandon Semenuk pushed the slopestyle envelope at the 2011 Crankworx Whistler with his podium boosting flip whip proving that his brute strength, style, and diverse skill match seamlessly with his SRAM, RockShox, Avid and Truvativ components.

Gold, Silver and Bronze Kokanee Crankworx Slopestyle FR Gold, Silver and Bronze FMB Overall Freeride SRAM MTB | 2012 Freeride/slopestyle/culture Athlete Sponsorship D S S C R

F T

R

P W B Q S T

B

r k A

ls b Fo S hock s B Cran k BSS

e L k B oX Po wer

B DRIVETRAIN Wh ee tiv tiv q hox s hox s hox b ra bs

r ck d a La AM AM a R R ock ock ruv a ruv a

2012 Sponsorship Roster (MTB) NAT. Discipline S S R R Avi T T Qu BB Bl Bike Cannondale Factory MTB Team Aaron Chase Freeride SD RF RS AB Cannondale Coastal Crew Curtis Robinson Freeride SD RF RS AB TC BL Specialized Dylan Dunkerton Freeride SD RF RS AB TC BL Specialized Kyle Norbraten Freeride SD RF RS AB TC BL Specialized Giant Factory Off-Road MTB Team Kurt Sorge Freeride SD RF RS AB TC TB Giant Team Scott Voltage Felix Rosendahl Freeride SD RF RS AB TC TB Scott John Alm Högman Freeride SD RF RS AB TC TB Scott Timo Pritzel Freeride SD RF RS AB TC TB Scott Xavier Pasamonte Freeride SD RF RS AB TC TB Scott Unattached Amir Kabbani Freeride SD RF RS AB TC TB BL Mongoose Anthony Messere Freeride SD RF RS AB TC TB BL Morpheus Brandon Semenuk Freeride SD RF RS AB TC TB BL Trek Cameron Zink Freeride SD RF RS AB TC BL Hyper Kyle Strait Freeride SD RF RS AB TC TB BL GT Martin Söderström Freeride SD RF RS AB TC TB BL Specialized Pierre Eduard Ferry Freeride SD RF RS AB TC TB BL ? Sam Reynolds Freeride SD RF RS AB TC TB BL Polygon Yannick Granieri Freeride SD RF RS AB TC TB Polygon SRAM MTB | 2012 all mountain Athlete Sponsorship All Mountain

As mountain biking continues to evolve it is important to address product demand allowing riders to go bigger, faster, and longer. The fact that Jérôme Clementz won both the multi-day Trans-Provence and Italian Superenduro aboard SRAM, Rockshox, Avid, and Truvativ proves that we’re on point.

AM Enduro of Nations Winner Men and women All Mountain Men’s title Trans Provence SRAM MTB | 2012 all mountain Athlete Sponsorship D S S C R

F T

R

P W B Q S T

B

r k A

ls b Fo S hock s B Cran k BSS

e L k B oX Po wer

B DRIVETRAIN Wh ee tiv tiv q hox s hox s hox b ra bs

r ck d a La AM AM a R R ock ock ruv a ruv a

2012 Sponsorship Roster (MTB) NAT. Discipline S S R R Avi T T Qu BB Bl Bike Allride Tour Kirt Voreis AM/Freeride SD RF RS AB TC TB Specialized Lindsey Voreis AM SD RF RS AB TC TB Specialized Craft Rocky Mountain Dennis Stratmann AM/Freeride SD RF RS AB Rocky Mountain Florian Konietzko AM/Freeride SD RF RS AB Rocky Mountain LaPierre International Nicolas Vouilloz AM SD TC LaPierre Rose Vaujany Joost Wichman Enduro SD AB Rose Unattached Daniel Schäfer AM SD RF RS AB TC Liteville Greg Noce Enduro SD RF AB TC TB Specialized Jérôme Clementz Enduro SD RF RS AB TC TB Cannondale Nathan Riddle AM SD SW RF RS AB TC TB QP Santa Cruz Remy Absalon Enduro SD TC Commencal Rene Wildhaber Enduro SD RF RS AB TC TB TREK Ross Schnell AM SD SW RF RS AB TC TB Trek Simon Andre Enduro SD RF RS AB TC TB Sunn Stefan Herrman AM SD RF RS TC Canyon Tobias Woggon AM SD TC BMC Vincent Ancelin XC SD RF RS AB TC TB Scott

Other Innitiatives D S S C R

F T

R

P W B Q S T

B

r k A

ls b Fo S hock s B Cran k BSS

e L k B oX Po wer

B DRIVETRAIN Wh ee tiv tiv q hox s hox s hox b ra bs

r ck d a La AM AM a R R ock ock ruv a ruv a S 2012 Sponsorship Roster (MTB) NAT. Discipline S R R Avi T T Qu BB Bl Bike Whistler Bike Park Rentals and Guides Rental Bikes SD RF RS AB TC TB Giant Winterberg Bikepark SD RF RS AB TC TB Western Spirit Guides/Rentals Tour SD RF RS AB TC TB Specialized NICA High School Mountain Bike Series XC SD Specialized/TREK MTB

Join the Conversation

For more information FACEBOOK North America SRAM MTB (SRAM, Tyler Morland Avid, TRUVATIV) 312 576 8267 RockShox Suspension [email protected] TWITTER @SRAM_mtb Europe @RockShox Simon Cittati @AVIDbike +49 173 695 6103 [email protected] YouTube /Studio186 /rockshoxsuspension

2012 Athlete sponsorship