Edition No.20 December 2006

DVB-SCENE

Tune in to Digital Convergence

Auf Wieder sehen Analogue

20

The Standard for the Digital World

This issue’s highlights

> DVB-T in Austria > MHP v1.1.2 Launches in Austria > Mobile Networks > Innovative Concepts > DTT Analysis: Eastern Europe > Market Watch DVB-SCENE : 02 1 1 3.0 .01010101111 . 00000000000000000 1 3.0 .010101011111B3.0. . 3.0 .01010101111 00000000000000000 . 1011111DVB3.0. 3.0 .01010 MORE GOOD NEWS . A word from the DVB Project Office 00000000000000000 Peter MacAvock, Executive Director Autumn and winter are typically busy The most notable announcement has months in the DVB Project, and this come recently from the Philippines 3.0 .010101011111DVB3.0. . year is no exception. DVB’s General where industry and government 1

Assembly (3rd November 2006) heard are recommending the adoption 3.0 .01010101111 . 00000000000000000 that the DVB Project, now in its 13th of the DVB-T standards for DTT 1

year is organising more meetings services there. The Philippines 00000000000000000 3.0 .010101011111DVB3.0. . than ever on topics such as DVB-H, currently uses NTSC in 6MHz 3.0 .01010101111 .

IPTV, MHP, Copy Protection and many channels for broadcasting, and 3.0 .01010101111 00000000000000000 . . 000000 others. In addition, DVB is currently their recommendation is a further DVB3.0. DVB3.0.

investigating commercial requirements endorsement of the abilities of DVB-T. DVDVB3.0 for DVB-T2 - a specification destined We wish the Philippines well in their to exploit opportunities afforded by DTT future - and welcome them to the 1 1 010101010 analogue switch off in many countries family. Finally, I would like to wish all 100000.111111111111.000.1.1.1.1.0101010 3.0 .01010101111 . 00000000000000000 3.0 .01010101111 in the 2010 - 2012 timeframe. DVB participants and DVB-SCENE . Such work has attracted significant readers the compliments of the season DVB3.0. 00000000000000000 00000000000000000

interest in many countries around the and good luck for 2007 from all of us .01.111.0000010101010 world choosing their digital terrestrial on the DVB-SCENE editorial team and DVB3.0. 00000000000000000 3.0 .010101011111B3.0.

television standards for the future. the DVB Project Office. .

The DVB Project Office organised a high 00000000000000000 level seminar at the AutoWorld car museum in Brussels in September. Titled ‘Driving 011111DVB3.0. DVB3.0. 3.0 .010101 Mobile Television’, the seminar aimed to . educate an audience of policymakers and 00000000000000000 regulators about the key issues facing . those planning to roll out DVB-H services DVB-SCENE : 03 3.0 .010101011111DVB3.0 in Europe in the short to medium term. . DVB-PCM Chairman Helmut Stein (pictured

right) chaired the day’s events, attended 00000000000000000 by more than 80 invited delegates. Also,

pictured far right, from left to right, Alex 3.0 .010101011111DVB3.0. . Mestre (Abertis Telecom), David Bogi

(Mediaset), Juha Ronkainen (Nokia) and 00000000000000000 VDVB3.0. Peter MacAvock (DVB). D

Dr Ian Childs attended the very first meeting of the Working Group on Digital Television Broadcasting (WGDTB) which took place in Hamburg in June 1992. He represented the BBC in this meeting and was immediately nominated one of the two vice-chairmen of the group. Since that very first event Ian attended most of the 75 meetings of the WGDTB which later became the DVB Technical Module. In the early days of the work it had to be decided whether or not hierarchical source coding would be used in order to facilitate the transmission of SDTV and HDTV video in one stream. Dr. Childs volunteered to evaluate the consequences of this decision. He found out that the overhead resulting from hierarchical source coding would be so significant that the simulcasting of SDTV and HDTV videos would be preferable. The ‘Childs factor’ thus became one of the fundaments of the work in DVB. In addition to being vice-chairman of the Technical Module Dr. Childs was its special rapporteur on audio. “With Ian’s retirement the Technical Module lost one of its key people and I lost an important advisor and a very good friend” commented Dr Ulrich Reimers, Chairman, DVB Technical Module on congratulating him on his nomination as the first Honorary Fellow of the DVB Project. (L-R: DVB Chairman Dr Theo Peek making the presentation to Dr Ian Childs.) NEW MEMBERS 2Wire Inc - Provides global telecom The views expressed in this newsletter are those All rights reserved. No part of this publication carriers with broadband service may be reproduced without prior consent of the of the individual DVB members or guests and platforms that enable an integrated are not necessarily the views of the DVB Project publisher. All content correct at time of printing. triple play of networked data, voice, and Office or Steering Board. © DVB-SCENE 2006. media services. www.2wire.com Published by the DVB Project Office, DVB and MHP are registered trademarks of the PT Comunicações – A subsidiary of c/o European Broadcasting Union, DVB Project. Certain other product names, brand Portugal Telecom and the largest fixed 17a Ancienne Route, names and company names may be trademarks or line and ADSL operator in Portugal. CH-1218 Grand Saconnex, Switzerland. designations of their respective owners. www.telecom.pt www.dvb.org, www.mhp.org & www.dvb-h.org To obtain extra copies of DVB Scene please contact towerCast - Owns and manages Editors: William Daly, Harold Bergin Eoghan O’Sullivan at [email protected]. hundreds of sites for radio Editorial and Advertising enquiries to: WHD PR Delivery charges will apply. broadcasting, digital TV, UMTS, Email: [email protected] Printed by Lithmark Limited. wireless local loop and professional Telephone: +44 (0)20 7799 3100 radio. www.towercast.fr DVB-SCENE : 04 BAND WHICH? UK Broadcast Networks for Mobile - What do we do?

Simon Mason, Head of New Product Development, Arqiva

One of the hottest topics at the moment (DSO). This is the process by which DDR may give clarity on the use of the in the industry is Mobile TV. Arqiva has the five existing analogue television released UHF spectrum by mid 2007, conducted a number of trials in the UK services are being switched off and the but there is no clear opportunity to get that show there is consumer demand six existing digital terrestrial television early access to this spectrum pre 2012. and that a broadcast one-to-many (DTT) multiplexes are changing L-Band technology will be required to deliver frequency and going up in power. The amount of L-Band spectrum on customer satisfaction. Ofcom, the UK regulator, estimates that offer is 40MHz (1452 - 1492MHz), but The main factors that will contribute up to 112MHz (or 14 x 8MHz channels) only the bottom 25MHz is available for to the success of Mobile TV are of spectrum in the UHF band will be use terrestrially, the upper 12.5MHz technology, handsets, spectrum released for new uses. This process being allocated for satellite systems. and regulation. In the UK, the most of switchover in the UK is aimed to be The Ofcom consultation regarding problematic element is spectrum. completed by 2012. this band closed in June 2006, and In terms of availability of suitable Frequencies in the UHF band released the terrestrial and satellite blocks are spectrum to be used for the delivery of by DSO are having their possible uses expected to be offered for auction in the Mobile TV services, UHF and L-Band reviewed through the Digital Dividend first half of 2007. L-Band is coordinated are the most obvious candidates for Review (DDR) run by Ofcom. The internationally via the Maastricht terrestrial based systems. This article looks at the options and Table 1 issues around spectrum in the UK for Mobile TV. Difference in dBs (positive value UHF Spectrum UHF L-Band The UHF band is the cream of UHF better than spectrum, because it offers a technically L-Band) valuable combination of capacity Frequency MHz 600 1470 (8MHz channel), small antenna on the Receive Antenna handset at a reasonable gain and good -6 -4 -2 propagation characteristics. The latter Gain dBd translates into reduced network density Channel width 8MHz 5MHz and therefore reduced deployment Height Loss -16 -20 4 costs. (10m to 1.5m) dB However, there is no guarantee of Penetration loss for getting this spectrum for Mobile TV; -12 -14 2 there are a number of services that sub urban dwellings could occupy this band such as more Number of channels 20 12 standard definition digital terrestrial Tx ERPs for a roof top 3kW 7.5kW -4 TV or new high definition TV services. (L-Band 3.0 dB greater) The UK, like many countries in Europe, is going through Digital Switchover Total difference 0 dB or suburbannetwork, usingDVB-H between UHFand L-Bandforanurban Table 1showsthemaindifferences having toaccesssuchsites. a saferenvironmentfortheworkmen transmission couldpotentiallyprovide areas suchascitycentres,theL-Band Band wavelengths.Inhighlypopulated the humanbodyislessresonant at L- L-Band ishigherthanatUHFbecause However, the safetyexposurelimitat penetration characteristicsthanL-Band. it willgenerallyhavebetterbuilding transmitted onUHFanadvantagesince This factorgivesthesignalsbeing diffraction lessthanUHF. issignificantly UHF, andhencetheL-Bandsignal of anL-Bandsignalissmallerthan is verysignificant. The wavelength antenna heightabovethelocalclutter For anL-Bandnetwork,thetransmit antenna abovethelocalclutter. the siteandheightoftransmit the effective radiatedpower(ERP)of factor affecting thecoveragewouldbe from thesite.However, thebiggest risk oflongdistanceself-interference size. Inthiscasethereisnosignificant height transmitantennaandsmallcell would becharacterisedprimarilybylow the UK,amobilebroadcastSFNdesign is theRFsafetylimitsonrooftops.In dominant factorsinthenetworkdesign In planningthenetworkoneofkey • • available • • speeds forthedeviceoperation • the receiver • Mobile TV networksinclude: The keyparametersforplanningof Network DesignParameters over L-Band. advantage This givesUHFasignificant interference thenetworkcantolerate. the guardintervallongerdistance (SFN) thatcanbebuilt. The larger the sizeofsinglefrequencynetwork The sizeoftheguardintervalgoverns maintain the bit efficiency of the system. doing theguardintervalisreducedto is increasedatL-Bandbutinso constant, thesymbolrateofsystem carriers. To keepthedatathroughput is increasedsoreducingthenumberof spacing oftheOFDMsignalatL-Band UHF. To accommodatethis,thecarrier Doppler shiftatL-Bandistwicethatof speed andfrequencyofoperation,the shift isalinearrelationshipbetween the frequencyofUHFandDoppler Band. As L-Bandisapproximatelytwice UHF istheDopplerperformanceofL- The keydisadvantageofL-Bandover including T-DMB andDAB-IP). the definitionof T-DAB (oritsvariants technologies otherthanthosemetby do notcurrentlyextendtoservicesand countries tobeprotected. These rights channelised servicesinneighbouring in thisband,butalsorequires1.7MHz deploy 1.7MHzchannelisedservices Plan, whichgivestheUKrightto Rooftopsafetyinurbanareas Receiveantennagain Type andquantityofspectrum Buildingpenetrationloss Tolerance toDopplershift-thetarget Target carriertonoiseperformancefor reception, withthelatterrequiringa indoors andsomeforhandheld-indoors have beendesignedforportable- different designcriteria.Somenetworks operators rollingouttheirnetworkswith blocking. This hasbeenduetonetwork had problemswithadjacentchannel In bandIIItheUKradioindustryhas Adjacent ChannelInterferenceIssues rural coverage. apposed torooftops,tendbeusedfor most costeffective optionasmasts, rural coverageisnecessary, UHFisthe number oftransmitters.Incontrast,if Band andUHFwhenitcomestothe there islittledifference betweenL- the sitesarepredominantlyrooftops, in bothcases.Inbuiltupareaswhere area nationalnetwork Cost ofbuildinga 120 km/h Ability toreceiveat issues Adjacent channel Channel capacity Spectral efficiency or suburbanareas network intheurban Cost ofbuildinga National networks w ide Similar compared usingQPSK both frequencybands services (18v12)when can carry50%more As 8MHzchannel spectrally moreefficient easier toconstructso interval largeareaSFNs With longerguard Lower Cost national networks Can buildwidearea UHF through be carefullythought network designhasto network topologyso band usingdifferent Existing servicesinthe Similar innovative Mobile TV applicationsfor is greatpotentialforarangeofnew, the availabilityofUHFspectrum. There L-Band auctionwithcertaintyabout opportunities fromaligningatimely TV butthatthereareincreased the mostsuitablespectrumforMobile Arqiva believesthatUHFistechnically To conclude the UHF vs L-Band debate, L-Band. overall comparisonbetweenUHFand Finally, thetablebelowsummarises Conclusions operators. bring extracoststothenetwork channel issueswhichcouldpotentially differently. This maycreateadjacent devices, thusdesigningthenetworks model andpossiblydifferent target operator willhaveadifferent business L-Band andUHFaseachnetwork This sameproblemmayoccurin be dealtwithbytheindustry. an industrymatterandthereforeshould approach toregulationsbelievesthisis regulator (Ofcom)withitslighttouch avoid thissituation,howevertheUK Strict regulationcouldhavehelpedto network transmittedfromanothersite. are notco-sitedwillknockholesinthe that servicesonadjacentchannels necessary fieldstrength. This means higher densityofsitestoachievethe bands. ensure theoptimumoutcomeforboth UHF auctionsinasimilartimeframewill consumer demand.HavingL-Bandand which varioustrialshaveshownclear Similar carry fewerservices As 5MHzchannelcan be found more spectrumhasto wide areanetworksso more difficulttobuild With shortguardinterval guard interval characteristics and to propagation Higher costdue Similar characteristics ofL-Band interval andpropagation Struggle duetoguard L-Band spectrum terrestrial partofthe adjacent channelinthe planned carefullytosit applications needtobe and 15MHzforsatellite 25MHz forterrestrial Spectrum ispartitioned

000000. 3.0 .010101011111 DVB3.0. .01.111.0000010101010100000.111111111111.000.1.1.1.1.0101010 000000. 3.0 .010101011111 DVB3.0. DVB3.0. 00000000000000000. 3.0 .010101011111

.01.111.0000010101010100000.111111111111.000.1.1.1.1.0101010 DVDVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111B3.0. 00000000000000000. 3.0 .010101011111 DVB3.0. 00000000000000000. 3.0 .010101011111 05 : DVB-SCENE DVDVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000DVB3.0.. 3.0 .010101011111B3.0. 00000000000000000. 3.0 .010101011111 00000000000000000DVB3.0. 00000000000000000. 3.0 .010101011111. 3.0 .010101011111 DVB3.0. 00000000000000000DVB3.0. 00000000000000000. 3.0 .010101011111. 3.0 .010101011111 DVDVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000DVDVB3.0.. 3.0 .010101011111B3.0.00000000000000000 00000000000000000. 3.0 .01010101111. 3.0 .010101011111DVB3.0.1 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111B3.0. 00000000000000000. 3.0 .010101011111 DVB3.0. 00000000000000000. 3.0 .010101011110101010101 DVB3.0. 00000000000000000. 3.0 .010101011110101010101 TILTING THE REMOTE Daniel Stefl, Team Leader, Panasonic Europe Software Development Laboratory

Interactive television is often perceived unchanged and all its ‘traditional’ as being difficult to use. It is considered features are preserved. The measured to be almost as difficult to use as a motion and tilt can be used to replace PC[1]. However, the functionality of the missing pointing device (typically iTV is not as great as that of a PC and the mouse for the PC) for controlling the therefore should not be perceived as advanced GUI of iTV. similar in terms of ease of use. Some The parameters of so called MEMS of the complexity issues identified with (Micro Electrical Mechanical System) iTV usage are: the excessive number accelerometers available today are of buttons, the need for a complex sufficient enough to measure the hand is the computer mouse because of sequence of button presses, simple motion during the controlling of the TV. its prevalent usage. A four button functions being hidden in nested menus Due to the earth’s gravitation, which is narrow key keypad, a common part and menu structures that are too nothing more than static acceleration, of TV remote controls, was used as complicated, which can be difficult to it is also possible to calculate the tilt of an additional reference. The results navigate [2]. This is not surprising. As the remote control without embedding are represented by the average time a product’s functionality increases, it is an additional sensor. This is important needed to complete the task of moving bound to be perceived as harder to use. because experimentation with the the cursor to a defined target (48 trials The more features the system has, the motion and tilt interface for iTV GUI of multiple combinations of target size, more buttons the remote control needs. control shows that the tilt interface distance and angle). The best times However, every new button contributes performs better. iTV control based on achieved were when it was easier DVB-SCENE : 06 to an excessive number of buttons. If translational motion requires moving the for the participants (6 female, 6 male a button is not added to control a new hand in free space similarly as when volunteers) to control the cursor. feature, a new menu structure or nested Harry Potter charms with his magic As expected, the best result was wand. It is not comfortable and the achieved with the computer mouse Inflight handset 1.6 hand soon tires. A tilt based interface (hand manipulated, all participants had iTV 2.71 allows the controlling of the TV through previous experience with the mouse). hand manipulation, as well as moving The tilt control was approximately Computer / PC 2.75 it freely in the space. Accordingly, the four times less favorable. However, it Video recorder 3.06 tilt of the remote control can directly was still significantly better than the control visual components on the performance of the keypad that was Mobile phone 3.14 screen (e.g. scrolling) or the cursor tested. In addition, further investigation Radio 3.75 can be moved similar to the computer has shown that increasing the mouse. resolution of the tilt control improves the 3.75 TV Is it comfortable to control the cursor on results achieved [3]. Kettle 3.84 a screen by tilting the remote control? The tilt control enhances the To find out we compared three different performance of the remote control 0 1 2 3 4 ways of controlling the cursor on a while keeping it visually unchanged 1 - hard, 4 - easy screen. Although moving the cursor and preserving all the original features. Ease of use rating around a screen is not a common It could be used to create a two fold task in the GUI of contemporary remote control with basic functionality menu must be added instead. Is there a interactive receivers, it reveals the for users that may have no interest in solution to this closed loop? general performance of the device and specific features of the receiver, but are One possibility would be a completely provides measurable results - even if simply interested in changing channels, new concept of iTV control – for the final interaction would be based on volume or basic MHP applications example, voice activation. The question something more than the action of point operation while at the same time is how much effort would be necessary and click (e.g. direct manipulation of accommodating users that want more to create a reliable solution for mass visual components). advanced television interaction and a production and if such a concept would A good reference for comparison richer set of features. be viable. Another possibility, less revolutionary, but much closer to mass production reality, would be preserving Average Time of One Movement the well proven remote control and augmenting its features. The remote control is usually handheld Keypad 3176 for operation. Therefore, it is possible to track the motion of the hand by an Tilt Control 1696 accelerometer embedded in the remote control. The accelerometer measures Mouse 466 the acceleration of the remote control in three axes and the measured data enables the calculation of its trajectory 0 1000 2000 3000 4000 and other features. The advantage – for the conservative TV receivers/ Time [ms] consumer electronics industry – is that the remote control looks visually Comparison of control interfaces – the shorter time, the better performance

[1] Freeman, J. & Lessiter, J. (Dec 2001). ITC-UsE Ease of Use and Knowledge of Digital and Interactive Television: Results [2] Freeman, J., Lessiter, J., Williams, A., Harrison, D. (Jan 2003). Easy TV 2002 Research Report [3] Stefl, D. (Sep 2006). Use of Hand Motion for Control of Digital Television Receiver CONCEPTS INNOVATIVE bus or train journey. train or was bus goal ADB’s short a during service update news broadcast minute five short a into tune to consumer a allow would reception DVB-H and DVB-T journey, long whilst a during movie a playing for STB a on stored content download to consumer a allow would facility DVR a example, For applications. and services mobile of variety a access to designed is product a that ensuring and world portable the in presents television that challenges unique the understanding in is product portable successful a creating to key The demand. on relatively be must therefore application or technology any – watching whilst tasks other out carry to possible not is it so interaction visual requires it audio, unlike portability,however to itself lends so medium passive a Televisionessentially perspective. is applications and technology the from both challenges of set unique a presents Television on-the-move devices. reception handheld and (DVR) recording video digital portable - two into dissected roughly was market the that seeing devices handheld emerging for requirements the explore to ago time some decided ADB technology. new of full packed concept a is result company, The Simple. applications and content and Vidiom and Osmosys companies, middleware standards company,open two S.A., ADB technology consumer a contains Group products. ADB innovative and new creating in whole a as Group the of ability the showcase to platform a is and divisions Group’s between ADB collaboration close of fruit the is device television portable ADB’s product. product. concept a such create to desire company’s the behind reason the and devices television portable for market the discusses ADB for Marketing of Director Goodburn, Mark television. broadcast receiving of means a as reception DVB-T and DVB-H and middleware MHP including technologies standard open of number a together bring to developed was unit The device. television mobile a for concept its was them amongst and in Amsterdam show IBC year’s this at technologies new of number a demonstrated innovation, box set-top its for known well (ADB), Broadcast Digital Advanced “...key tocreatingasuccessfulportableproductisinunderstandingtheunique

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3.0 .01010101111 100000.111111111111.000.1.1.1.1.0101010 00000000000000000. 3.0 .01010101111 100000.111111111111.000.1.1.1.1.01010103.0 .01010101111 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000

DVB3.0. 00000000000000000 3.0 .0101010111107 : DVB-SCENE DVB3.0. 00000000000000000. 0101010103.0 .01010101111 3.0 .01010101111 00000000000000000 DVB-SCENE : 08 : DVB-SCENE

000000. 3.0 .010101011111 .01.111.0000010101010DVB3.0. 100000.111111111111.000.1.1.1.1.0101010DVB3.0. 00000000000000000. 3.0 .010101011111 DVDVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111B3.0. 00000000000000000. 3.0 .010101011111 DVB3.0. 00000000000000000DVB3.0. 00000000000000000. 3.0 .010101011111. 3.0 .010101011111 DVDVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111B3.0. 00000000000000000. 3.0 .010101011111 DVB3.0. 00000000000000000. 3.0 .010101011110101010101 VDVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000 WITH DIGITAL ARE ALIVE THE HILLS Karl Fischer, Technical Director, Austrian BroadcastingServices services, ORF1,ORF2andcommercial to receive3televisionprogramme of thepopulationallowingviewers of MUX A inordertoreach70percent 11 DVB-T transmitters forthelaunch and reachingallruralareas.ORSused restricted access,nomonthlycharges, in anewandfutureproofwaywithno and multimediabasedservicesdigitally a nationwidesupplyof TV programmes goal forthegovernmentwastoprovide launch DTT servicesin Austria. The network operatorORSalicenceto government awardedbroadcast Earlier thisyearthe Austrian about thenewDTTVservice. to theconsumerelectronicsstores Commerce communicatedinformation and ORStogetherwiththeChamberof information roadshowwascarriedout, and DVB-T set-topbox. A nationwide to receiveitviaahouseholdantenna ofDTTValongwithhow the benefits word. A website was launched extolling DTT ambassadortohelpspreadthe that featuredasmiling,talking,cartoon relations campaignwasimplemented take upofthenewservicesapublic of digitaltelevision. To facilitatethe to playanimportantroleinthesuccess broadcasting, DVB-T wasalwaysgoing and ATV) viaanalogueterrestrial the Austrian channels(ORF1,ORF2 the nation’s householdsreceiving With approximately40percentof occupation (in1955). commemorates theendofforeign with thecountry’s NationalDay, which date of26Octoberwassettocoincide after thenationalelectionsandanew September 2006waspostponeduntil !TV4Graz. The originallaunchdateof based interactivechannelcalled multiplex thatincludedaspecialMHP four programmesdistributedbyone involved 150householdsreceiving digital terrestrialtelevisiontrialthat The countryconductedafourmonth Graz, Austria’s secondlargestcity. It allstartedbackin April 2004in services sawVienna andtheprovincial Phase oneinthe rolloutofDVB-T will becovered. of 2008,90percentthepopulation made availabletoviewers.Bythe end regional versionofORF2would be service ATV. Inaddition,asecond “... MHP MultiText isconsideredtobeanintegral feature of Austria’s newTVplatform offered next tothenewMHP MultiText next step. Teletext willcontinuetobe voting andgamingapplicationsin the to offer interactiveservicessuchas MHP version. There arealsoplans country worldwidetoimplementthis Picture functionality. Austria isthefirst as integratedpicturesandPicture-in- The serviceoffers newfeaturessuch of teletext,isbasedonMHP 1.1.2. TV platform,thestate-of-the-artversion be anintegralfeaturerof Austria’s new named MHP MultiText. Consideredto form ofanewmultimediabasedservice also makingadigitalmigrationinthe highly popularinformationserviceis Teletext, thecountry’s familiarand prepare fortheswitchoff. in eachregiontoremindtheviewers two weeksbeforethefinalchangeover be transmittedviatheanaloguesignal receive adigitalsignal.Informationwill from midJunetheseareaswillonly will beswitchedover. Itisplannedthat all eightprovincialcapitalsandVienna Austria inMarch2007.Stepbystep, changeover toDTT willstartinwestern to migratethenewservices. The final purchase thenecessaryset-topboxes services willallowthepublicto simulcasting ofdigitalandanalogue to receivetheanaloguesignals. This in aregion,forhouseholdstocontinue after digitaltransmissionsareavailable a periodoftimeuptosevenmonths, The planforthedigitalrolloutincludes surroundings. well astheprovincialcapitalsandtheir MUX Bwillbeoffered inVienna as related contentswillbepreferrenced. programmes thatfocuson Austrian will bedeterminedinatenderwhere The programmescarriedinMUXB Multiplex Binthesummerof2007. Phase twowillseethelaunchof analogue supplylevelof95percent. digital coveragewillreachtheexisting switch off date,itisexpectedthatthe is generallyseenastheanalogue new DTTVservices.By2010,which of the Austrian public,receivingthe areas, whichrepresentthemajority capitals includingtheirsurrounding ... ” receive asubsidyofEUR40–aswell set-top boxesfeaturingMHP MultiText households inthesupplyareasthatbuy of subvention. The first100,000 GmbH) hasworkedoutaconcept and Telecommunications (RTR- Regulatory Authority forBroadcasting the digitalgap. Therefore, the Austrian today’s multimediaworldthatbridges MHP MultiText isseenasagatewayto information service. Austrian Broadcasting Services. He iscurrentlytechnical directorat Broadcasting Technology atORF. 1995 to2005Fischerwashead of and coverageplanning.From responsible forORF’s frequency of radiocoverageplanninghewas broadcasting technology. As head where hegainedexperiencein Fischer joinedORFin1968 institute oftechnologyinVienna. and electronicsfromtheTGM telecommunications engineering Karl Fischerholdsadegreein and WISI. Schaub Lorenz,Opentel,Hirschmann are manufacturedbySTRONG,HB, received thecolouredtestmark. They reduced price.Sofar7STBshave Association) canbeboughtatthe by TÜV Austria (Technical Supervisory Only STBswithacolouredtestmark fromthesubsidy.households benefit at anearlystage,whichmakesall will leadtoaSTBpricereduction RTR-GmbH assumesthatthisincentive as allhouseholdsthatareindigent. The Wolfgang Rittsteiger, Siemens television programmes. Colourful can beenjoyedin parallelwiththe are likecolourful TV magazinesthat viewers onOctober26.Ourofferings multimedia televisionopenedup for commented, “Anentirelynewform of the newORFOKMultiText attheORF projects atORFandresponsible for Hans Hrabal,headofdigital TV ORF OKentryportal. button ontheremotecontrolopens are available.OneclickontheOK that thediverseMHP MultiText portals ORF programmes,soviewersknow the toprightcornerofscreenduring The ORFOKlogoissuperimposedin more exciting ORF OK...andTVbecomeseven offerings. broadcaster’s element toopentheway remote controlisthecentralcontrolling applications. The OKbuttononthe easy andsimpleuseoftheMHP concept oftheORFmakesfor ServiceEnvironment) (Flexible Unified Based ListSystem)andtheFUSE based onCEBALIST navigation(Center The clearlydesignedgraphicalinterface offers apreviewofthenexteightdays. information includingpictures,and The EPGprovidescontentrelated surfing theMultiText content. not missanyoftheirprogrammewhilst Picture-in-Picture sotheviewerdoes range ofinformation.Italsooffers images, MHP MultiText offers awide Thanks toacombinationoftextand project. based onlessonslearnedinthepilot channel havebeenfurtherenhanced capabilities offered bytheinteractive have beencreated,andnotleast,the further developed,editorialsystems layout oftheuserinterfacehasbeen MHP. Overthepasttwoyears, been concentratingtheirefforts on in 2004,ORF, ATV andSiemenshave to testthefirst interactiveapplications where about500 TV viewerswereable Ever sincethe!TV4Grazpilotproject, version 1.1.2. the firstcountryinworldtouseMHP numerous newpossibilities. Austria is applications useMHP tooffer viewers called MultiText feature,whereexciting broadcasting, inparticulartheso a lotofadvantagesoveranalogue audiences in Austria. DVB-T offers beginning ofanewdigitalerafor TV The 26thOctober2006markedthe AUSTRIA FOR IT’S “... like colourfulmagazinesthatcanbeenjoyedinparallelwithTV OK

offers entertaining daily tips from the people. news, sporthappenings,economyand the latestnationalandinternational applications. ‘Headlines’ informsof presenters, ATV events,castingsand of ATV, from TV programmestoits worth knowingthroughouttheworld about ATV Highlights,everything main sections.Onehasinformation Currently the ATV MultiText offers five ATV’s MHP MultiText portal. that clearlydirectstheusertoenter to alertviewerspresstheOKbutton ATV utilisesitstrademark‘blackdog’ entertainment to getmoreinformationand ATV OK...thefastandeasyway their owncouches. with othergameenthusiasts,rightfrom interactive DVB-T boxescancompete memory games.Viewers with ORF OKalsooffers Sudokuand for thepopulartalentshow‘Starmania’. multimedia featuresincludingaportal a multitude of broadcast related The new ORF OK MultiText offers viewer tothefullreport. Selecting aheadlinethentakesthe and displaysthelatestheadlines. selection orwiththecursor)itopens one oftheportalsischosen(viaaquick with thelatestheadlines. As soonas weather andsports)ataglancealong which portalsareavailable(news, On theORFOKportaluserscansee informative.” and makeitevenmoreexciting options boostthetelevisionexperience images andamultitudeofinteractive and fasterhandling ofMHP MultiText. surprised anddelighted bythesimpler way. Committed Teletext userswillbe understandable anduserfriendly entertainment value,setupinan “ATV OKprovidesadditional are alsoplanned. games, andplatformsforadvertisers In thefuture, ATV willoffer several and interactionwithconsumers. participants, etc.Itisidealforquizzes the latestpicturesofshow, the all thebackgroundinformationand programme. Heretheviewergets to enhancetheday’s mainevent permanently changingoptioncreated Last butnotleast, ATV hasgota and hearsay, fashion advice, etc. historical occurrences of the day, gossip lunar calendar, the farmer’s almanac, The part called ‘Worth knowing’

© ATV 2006 still anumberofaspectsthatmake a classicleanbackmedium,thereare viewers. While TV isconsideredtobe by offering newapplicationsfor TV opportunity toenterthisnewmarket became available,Siemensseizedthe MHP STBswithaninteractivechannel At averyearlystage,whenthefirst network need acompetentpartnerinthe SIEMENS ...interactiveapplications ATV’s BusinessDevelopment. layout,” explainsDanielaMarandaof additional informationanditsattractive to itscontemporarypresentationof than thetriedandtrue Teletext, thanks MultiText willhaveagreaterreception We arefirmlyconvincedthatMHP system boundaries. platforms, allowing interactivityacross provides alinkbetweenallofthese solutions forIPTVandDVB-H,the IAC in thefieldofMHP, butalsooffering With Siemensnotonlybeingactive where theygoliveonair. audience toaneditorialsystemfrom contributions receivedfromthe Austria. The SiemensIACforwards casting show, whichisverypopularin Siemens andORFforthe‘Starmania’ application beingoffered jointlyby A recentexampleofIACuseisachat IAC. their servicesviathe able toconfigure broadcasters andserviceprovidersare anonymous basis. At thesametime, MHP servicesonapersonalisedor can thenusethevariousinteractive recognised intheIACdatabaseand connection. Onceregistered,usersare to communicateviaanykindofIP various STBspresentinhouseholds server, itispossibletoenablethe Application Center)asthecentral Using theSiemensIAC(Interactive the DVBintegrationteam. summarises StefanUnterhuberheadof to providinganend-to-endsolution,” environment inthenetwork,withaview but alsotakingcareoftheserver only programmingMHP applications, make all of this possible, Siemens is not ongoing sportsevents.“Inorderto music sector, andrealtimebettingon programming of TV contentinthe of brochuresorproducts,automatic on commercialsincludingtheordering classic voting,backgroundinformation Applications testedsofarinclude it interestingintermsofinteractivity. .. . ”

3.0 .01010101111 100000.111111111111.000.1.1.1.1.0101010 00000000000000000

00000000000000000. 3.0 .010101011111DVB3.0. DVDVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. . . . 09 : DVB-SCENE 100000.111111111111.000.1.1.1.1.0101010 . 3.0 .01010101111 00000000000000000 3.0 .01010101111 1 1 3.0 .01010101111 . 00000000000000000 1 3.0 .010101011111B3.0. . 3.0 .01010101111 00000000000000000 . 1011111DVB3.0. 3.0 .01010 .

00000000000000000 ON AIR AT IBC Eoghan O’Sullivan, DVB Project Office 3.0 .010101011111DVB3.0. . 1 At IBC 2006 in Amsterdam, the DVB picking up these broadcasts, with many 3.0 .01010101111 Project Office wanted to make an open, also receiving other more localised . 00000000000000000 1 unencrypted DVB-H signal available to DVB-H transmissions from their own all exhibitors to use for demonstrating and other stands.

00000000000000000 their Mobile TV products. This goal The DVB Project Office would like to was achieved with the help of two extend our thanks to our colleagues 3.0 .010101011111DVB3.0. .

3.0 .01010101111 companies in particular: SIDSA, who in SIDSA and National Grid Wireless . came forward with an offer to install for their support in mounting this and operate a DVB-H platform, and demonstration. Further thanks is also 3.0 .01010101111 00000000000000000 National Grid Wireless, who provided due to Mier Comunicaciones (who . . 000000 DVB3.0. DVB3.0. the transmission components. provided gap fillers that we eventually

DVDVB3.0 Four DVB-T services that were free did not need!), VolkerWessels Telecom, to air for the duration of IBC were from Motorola, Siemens/BenQ and Nozema Services and Novec bv. transcoded to H.264 and rebroadcast Sagem were on display, all receiving Throughout the weeks before IBC in a single DVB-H multiplex on UHF the DVB-H signal. An Electronic Service valuable feedback was also received Channel 24. In fact, to maximise the Guide, based on the DVB-IPDC from those designing and making DVB- 1 1 010101010 number of receiver implementations that specifications, was also inserted at the H receivers, from both member and 100000.111111111111.000.1.1.1.1.0101010 would be able to display the content, headend, and many of the receiver non member companies. We hope that

3.0 .01010101111 implementations also made use of this the experience of putting together this . whilst ensuring the best possible picture 00000000000000000 3.0 .01010101111 . quality would be demonstrated in each ESG to show how detailed schedule demonstration will, in time, feed into case, each service was transmitted information can be delivered to the the greater project of ensuring ever- twice, once at 12.5 frames per second, viewer. Almost every DVB-H receiver improved interoperability for DVB-H and DVB3.0. 00000000000000000 00000000000000000

.01.111.0000010101010 and once at 25 fps. implementation at IBC was capable of DVB-IPDC. DVB3.0. Throughout the exhibition halls at IBC,

DVB-SCENE : visitors could view the services that 00000000000000000 were being transmitted from the Tlc 3.0 .010101011111B3.0. . Tower just south of the RAI Centre at 1kW ERP. (In fact, cycling back to the hotel one of the evenings, we

00000000000000000 discovered that much of Amsterdam 10 city centre was covered by the signal.

011111DVB3.0. Please note, however, that the DVB Project Office doesn’t recommend DVB3.0. 3.0 .010101 . cycling whilst viewing DVB-H services!) On the DVB Pavilion at IBC, receivers 00000000000000000 . 3.0 .010101011111DVB3.0 . 00000000000000000 3.0 .010101011111DVB3.0. . 00000000000000000 VDVB3.0. D 1 1 3.0 .01010101111 . 00000000000000000 1 3.0 .010101011111B3.0. . 3.0 .01010101111 00000000000000000 . 1011111DVB3.0. 3.0 .01010 . 1 00000000000000000 1 3.0 .010101011111DVB3.0. . 1 3.0 .01010101111 . 3.0 .01010101111 . 00000000000000000 1 00000000000000000 00000000000000000 3.0 .010101011111DVB3.0. . 3.0 .01010101111 . READY GO! STEADY 1 3.0 .01010101111 00000000000000000 . . 000000 DVB3.0. DVB3.0. DVDVB3.0 3.0 .010101011111B3.0. Dietrich Westerkamp, Thomson & EICTA HDTV Issue Manager . 1 1 010101010 100000.111111111111.000.1.1.1.1.0101010 3.0 .01010101111 00000000000000000 . 3.0 .01010101111 . 00000000000000000 3.0 .01010101111 . 1011111DVB3.0. DVB3.0. 00000000000000000 00000000000000000 .01.111.0000010101010 DVB3.0. 3.0 .01010 . 00000000000000000 3.0 .010101011111B3.0. . 00000000000000000 00000000000000000 011111DVB3.0. DVB3.0. 3.0 .010101 . 3.0 .010101011111DVB3.0. 00000000000000000 . . 1 3.0 .01010101111 3.0 .010101011111DVB3.0 . . 00000000000000000 1 00000000000000000 00000000000000000 3.0 .010101011111DVB3.0. . 3.0 .010101011111DVB3.0. . 3.0 .01010101111 .

00000000000000000 VDVB3.0. D 3.0 .01010101111 00000000000000000 . . 000000 DVB3.0. DVB3.0. DVDVB3.0 1 1 010101010 100000.111111111111.000.1.1.1.1.0101010 3.0 .01010101111 . 00000000000000000 3.0 .01010101111 . DVB3.0. 00000000000000000 00000000000000000 .01.111.0000010101010 DVB3.0. 00000000000000000 3.0 .010101011111B3.0. . 00000000000000000

TV displays get larger and larger, and motion compensating de-interlacing had reached seven million. The HD 011111DVB3.0. DVB3.0. 3.0 .010101 fl at at the same time. On entering a algorithms. Due to the spectral overlap ready logo is well known and people . 00000000000000000 television retail store the customer is generated by interlaced sampling not are deciding to invest for the future with . overwhelmed by a huge variety of large all artefacts can be eliminated. The HDTV receivers. 3.0 .010101011111DVB3.0 LCD and plasma displays. Many of next step is a scaling process to meet With HDTV capable large fl at panel . these can display more lines and pixels the target resolution of the number of displays more and more common in 00000000000000000 than needed for the good old PAL physical pixels available. Both steps consumer households, CRT based DVB - SCENE

standard with its 576 active lines. The can be implemented at different costs TV receivers are decreasing in sale 3.0 .010101011111DVB3.0. . new generation of displays needs more and consequently will result in different numbers and since the beginning pixels and lines because the growing picture qualities. More obviously, there of 2006 more fl at panels than CRT 00000000000000000 VDVB3.0. diagonals and numbers like 720, 768, will be HD ready display products of devices have been sold. D and 1080 tell the customer that the different quality on the market, but they Consumers are getting HD ready, now HDTV era has started – at least on will also have different price tags. the HDTV programmes need to follow 11 the display side. But what should the No matter what quality the signal quickly. Also, HD-DVD and Blu-Ray customers go for now? Most are not processing in the display device is, disc players should hit the European aware of all the technical subtleties there is one problem the displays can market soon. that make up the difference between a never solve. The best quality display Flat Panels (cumulative) standard defi nition large fl at screen TV will never compensate for any coding and a large fl at screen that can display artefacts brought into the picture on the 20000 real HDTV pictures. broadcast channel. With today’s CRT 18000 In order to help the customer with his displays some artefacts are masked 16000 investment decision the European CE by the visible line structure of the CRT. 14000 )

Industry Trade Association EICTA has However, this is no longer possible 0 0 0 ' (

designed the HD ready logo. This logo with a large fl at panel display. The t 12000 e k r indicates that the display device can higher resolution does not give any a m

e 10000 h t handle HDTV at its input and display more masking effect and the increased n i

s it with the required physical resolution size makes coding artefacts more e 8000 c i v e on the screen. The following four visible. Care needs to be taken in the D 6000 conditions need to be met by a device broadcast operation. in order to carry the logo: The HD ready logo was published in 4000

• At least 720 physical lines on the January 2005. At IFA 2005 in Berlin HD 2000 display; ready was all over the trade show, one 0 • Capable of handling 720p/50(60), as could hardly fi nd any large fl at panel 1 2 3 4 5 6 7 8 9 10 well as, 1080i/25(30) HDTV signals; display without the logo. Today, 123 January 2005 to August 2006 FLAT PANEL • Digital HDMI or DVI interface, as well companies producing more than 190 HD READY NO HD READY as analogue YPrPb input; different brands are licensed by EICTA Flat Panel Sales 2005 - 2006 • Digital interface with HDCP copy to use the logo. At IFA 2006 several protection. large manufacturers announced that all 3000 This is needed because the content their fl at panel displays with diagonals owners of some premium content larger than 26” will be HD ready. 2500 request such a protection against The sales fi gures for HD ready displays ) 0 0 illegal copying, mostly in pay TV indicate success in the market place. 0 '

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s e picture on a 768 lines progressive - sales have further increased to almost l 1000 a LCD display. The fi rst and most 700 thousand displays per month. HD S diffi cult is de-interlacing because ready sales are now higher in the fl at 500 motion dependant processing is panel market segment then sales of necessary. There are various solutions non HD ready devices. on the market, ranging from simple By August 2006 the number of HD 0 1 2 3 4 5 6 7 8 9 10 interpolation to very elaborate ready displays in consumer households January 2005 to August 2006 1 1 3.0 .01010101111 . 00000000000000000 1 3.0 .010101011111B3.0. . 3.0 .01010101111 00000000000000000 . 1011111DVB3.0. 3.0 .01010 . Estimated DVB-T Receiver Shipments 00000000000000000 2009 3.0 .010101011111DVB3.0. . 1

3.0 .01010101111 2008 . 00000000000000000 1

00000000000000000 2007 3.0 .010101011111DVB3.0. .

3.0 .01010101111 Moore Analysis .

2006 3.0 .01010101111 00000000000000000 . . 000000 DVB3.0. DVB3.0. DVDVB3.0 BUSINESS 0 10 20 30 40 50 60 1 1 010101010 (mil.) 100000.111111111111.000.1.1.1.1.0101010 3.0 .01010101111 . 00000000000000000 3.0 .01010101111 . MODELS DVB3.0. 00000000000000000 00000000000000000 .01.111.0000010101010

DVB3.0. If you don’t get to be a technological But in countries such as the Czech don’t afford the flexibility that can be 00000000000000000

3.0 .010101011111B3.0. pioneer, sometimes you get to be a Republic, Estonia and Turkey where realised in new infrastructures. And . business innovator. This rule applies to DTT services are new, or are in the greater compression is making room for 00000000000000000 Eastern European digital TV providers planning stages, broadcasters and new high value HD programming, which can

011111DVB3.0. as they roll out their first DVB-T service providers may offer free/pay be sold on a subscription or PPV basis. DVB3.0. 3.0 .010101 . deployments. hybrid services, HDTV programming, In addition, there are new players 00000000000000000 . Select Western European countries and/or over-the-air programming and entering the TV service market by have long been the technological IP-delivered programming in the same combining DTT and IPTV transmissions 3.0 .010101011111DVB3.0 . proving grounds for digital terrestrial package. It may be some time before into a single service – usually TV. Eastern Europe can now build on these countries generate the kind of creating a free/pay hybrid service. 00000000000000000 that foundation by coupling the well high volume receiver sales common This has created an environment for 3.0 .010101011111DVB3.0. . established transmission standard with in Western Europe, but they can look nontraditional TV providers to test the new, more efficient codecs and IPTV for new revenue streams by charging digital TV waters. ISPs, telcos or other 00000000000000000 offerings that enable new business for high value content such as high providers, can distribute set-top boxes VDVB3.0. D models. definition programmes. Although pay that will receive their IPTV and DVB- DTC estimates that more than 20 DTT business models have gone into a T signals. Whether or not traditional

DVB-SCENE : million DVB-T receivers will ship in 2006 sound sleep after high profile failures in terrestrial broadcasters will seize these growing to nearly 50 million in 2009. the U.K. and Spain, new DTT entrants new opportunities is not yet known, but In 2007 DTC forecasts that the are operating in a different landscape the opportunity to experiment is on the greatest number of DVB-T receiver that should support some form of table. sales will continue to occur in the subscription or PPV fees. Myra Moore is chief analyst for Western European countries of the Countries building their first DTT Digital Tech Consulting (DTC), a 12 U.K., France, Spain, Germany and services have the luxury of adopting market research firm that tracks and Italy. The vast majority of those more efficient video codecs, such as analyses the consumer digital video receivers will be used to view free-to- MPEG-4 AVC. In countries with well marketplace. More information on air channels – the dominant business established DTT infrastructures, legacy the company and its research can be model for DVB-T services today. MPEG-2 programming and equipment found at www.dtcreports.com. NEW OPPORTUNITIES NEW STANDARDS than attempting to cover the entire of topics, from the question of finding scope of ongoing work in the DVB frequencies, to a progress report from Project, the focus is rather on three key Italy, updates from the USA and Spain, areas. and a presentation on the launch The Keynote Presentation will be of free-to-air Mobile TV in Japan. delivered by Google’s new Head of That afternoon will see a session TV Technology, Vincent Dureau, a titled ‘Demystifying IPTV’, opening man with a long history of involvement with a beginner’s guide to IPTV and in the DVB Project (pictured). The continuing with presentations covering subsequent ‘Flagship Presentations’ DVB’s standardisation work in this are then intended to set the scene area, the internet video phenomenon, for the following days. Phil Laven of commercial rollouts, and interactivity the EBU will ask ‘Is there a future for in IPTV. open standards?’; Ma Ju of Beijing’s The conference will close on the Academy of Broadcasting Sciences third day with a session that looks Delegates returning to DVB World will present an overview of important to the future. From work on satellite in 2007 will notice a number of key developments in DTT in China; and services to portable devices (SSP), to changes over previous years. Having Ulrich Reimers will present a DVB advanced modulation and coding for taken place in Jurys Hotel for the last timeline, pointing the way to the future next generation DTT, this session will three years, the conference now moves work of the Project. This opening be of interest to anyone keen to see a little closer to Dublin city centre in session will be completed by Ofcom’s where the next big growth areas will the prestigious Burlington Hotel. This Greg Bensberg on ‘Allocating the be. David Wood of the EBU will chair move will offer more space for both the Digital Dividend’ and Ken McCann with a closing round table discussion that conference and the exhibition, as well his ‘State of the Union’ address on the will attempt to tie together all of the as more modern facilities. subject of HDTV. key issues that have arisen during the Of more importance than the venue, of Day 2 will open with a session conference. course, is the conference programme titled ‘Moving DVB-H Onwards’. You can register now for DVB World and here too there are changes. Rather Presentations will cover a broad range 2007. Visit: www.dvbworld.eu 000000. 3.0 .010101011111 D .01.111.0000010101010DVB3.0. 100000.111111111111.000.1.1.1.1.0101010DVB3.0. 00000000000000000. 3.0 .01010101111 1 DVDVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000 . 3.0 .010101011111B3.0. 00000000000000000. 3.0 .010101011111 DVB3.0. 00000000000000000DVB3.0. 00000000000000000. 3.0 .010101011111. 3.0 .01010101111 00000000000000000. 3.0 .010101011111DVB3.0. 000000000000000001 VDVB3.0. . 3.0 .010101011111DVB3.0 00000000000000000. 00000000000000000. 3.0 .010101011111B3.0.. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111 DVB3.0. 00000000000000000. 3.0 .010101011110101010101 DVB - SCENE - 13

real breakthrough in the larger markets. approach will also see a different We both technologically (MPEG-4) and in terms of business models (more pay there is a real channels). However, risk that higher equipment costs and a will likely impede mass limited free offer adoption and may result in insufficient penetration levels by the end of the decade. But first things first: little can happen until full launch strategies are implemented. committee adopted a roadmap for earlier however, digital switchover, multiplex licensing this year the DTT process was delayed and allocation of licences is now expected at the end is TVP of 2006. Public broadcaster supporting the platform and is likely to launch based on MPEG-4 compression. In Hungary a draft legal framework is in the works and trials have been operating in Budapest and Kabhegy since 2004 but disagreements between the government and the broadcast five regulator persist. Currently, channels are available to one third of the population. By some estimates, one households hundred thousand DTT may already have purchased set- top boxes. Once passed, the new broadcast law is set to pave the way platform in for the launch of a full DTT Hungary. expect a lot of activity In summary, in this region next year starting in the Baltics. If political issues can be resolved we could also experience a compression, and strong public service compression, and strong limited far, broadcaster support. So with services are up and running DTT than a third coverage now at more broadcaster of the population. Public is simulcasting its two Television Czech a news channel primary channels plus this limited and sports channel. Even has already attracted several offering tens of thousands of households to purchase STBs. With a full launch next year the country could see explosive growth. Meanwhile in neighbouring trial Slovakia, a four channel DTT Telecom operated by the Slovak subsidiary Rádiokomunikácie began in Bratislava late last year. TV market is similar Poland, whose in size to Spain, is also getting closer to launch. In 2005 a government be more fruitful in the long run. The be more fruitful in the long run. platform will be based on the proven formula of a free-to-air model, MPEG-2 using MPEG-4 video compression is already up and running. It is likely to 2009. by country the of percent 95 cover Among the Baltic tigers, Latvia was de- clawed last year as the National Radio Council stalled progress Television and by pushing for a far greater role by the private sector and seeking to limit the involvement of the public broadcaster. The issue revolves around control of the transmission infrastructure, but if compromise is achieved Latvia could quickly advance with its neighbours. The Big Three Smaller and more nimble, the Baltics may achieve earlier success but DTT plans in the Czech Republic may high at almost two thirds and reach 96 Based percent at the end of next year. on MPEG-4 compression, the platform will include 18 channels with 3 to 6 free channels also available. Levira (partly de France) has Télédiffusion owned by been setting up infrastructure since 2003 and doing test transmissions since 2004. In Lithuania, national licenses were awarded last year and a limited service planners realise that the impact is far reaching, especially because it implies higher costs to consumers. these bottlenecks are beginning Yet, to dissolve; here is a rundown of developments. The Baltic Tigers Estonia is taking the lead in the region with a full launch scheduled for the Operated by a joint end of this year. venture between transmission company Levira and cable operator Starman, platform will start on a pay the DTT basis targeting 50,000 subscribers after two years. Initial coverage will be

GOES EAST GOES compression, and strong public service broadcaster support.” broadcaster service public strong and compression,

platform will be based on the proven formula of a free-to-air model, MPEG-2 MPEG-2 model, free-to-air a of formula proven the on based be will platform “...DTT plans in the Czech Republic may be more fruitful in the long run. The The run. long the in fruitful more be may Republic Czech the in plans “...DTT Alexander Shulzycki, Senior Media Analyst, EBU Senior Media Alexander Shulzycki, DTT in Eastern Europe: markets are ready but legal framework lags. markets are ready but legal framework DTT in Eastern Europe:

DTT DTT ANALYSIS: decision making process as DTT decision making process as DTT Finally, the Eastern countries are also Finally, faced with more technology choices and many are opting for MPEG-4 This complicates the compression. mass adoption in the West, shortage of shortage mass adoption in the West, public funding in Eastern Europe has planners that a convinced many DTT commercially funded model may be necessary. Deliberations about the most appropriate business models are not Although the free-to-air complete. model has been the proven driver for Western European counterparts. A A European counterparts. Western strong and enabled PSB has been the cornerstone of the most successful launches in the West. a shared ambivalence toward DTT. a shared ambivalence toward DTT. Meanwhile, with few exceptions, public service broadcasters (PSBs) are in a weaker relative position than their uncertainty. Moreover, most of the Moreover, uncertainty. region is dominated by a handful of media companies that have Western strong market share, high profits, and Following a pattern seen in the West, Following a pattern seen in the West, commercial broadcasters have been passive and not willing to give up their analogue cash cows for digital especially among broadcasters. strong proponent to drive consensus has stalled progress and delayed implementation. Recent elections resulting in virtual draws have exacerbated the problem of finding a been fully introduced into this very ripe market. Political wrangling about the regulatory framework and licensing for DTT on terrestrial television, the region represents a large market for free or low There are cost multichannel television. has not yet several reasons why DTT analogue switchover may prove to be more problematic. TV With roughly half of the forty million households in Eastern Europe relying and industry players move forward; and industry players move business the technology, however, will not plans and evolution of DTT And pattern. exactly follow the Western analogue switchover, no Eastern analogue switchover, yet seen a full European market has services. DTT commercial launch of as governments This may soon change While some countries in Western in Western While some countries the verge of Europe are already on 0 6 0 5 s t n e 0 4 m p i h S

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100000.111111111111.000.1.1.1.1.0101010DVB3.0. 00000000000000000. 3.0 .010101011111 DVDVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111B3.0. 00000000000000000. 3.0 .010101011111

14 DVB-SCENE : : DVB-SCENE 000000. 3.0 .01010101111DVB3.0.1 00000000000000000DVB3.0. 00000000000000000. 3.0 .010101011111. 3.0 .010101011111 DVDVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0DVB3.0. .010101011111DVB3.0 . 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111B3.0. 00000000000000000. 3.0 .010101011111 .01.111.0000010101010100000.111111111111.000.1.1.1.1.0101010DVB3.0. 00000000000000000. 3.0 .010101011110101010101

H C T A W T E DVB3.0. 00000000000000000K R . 3.0 .01010101111A 1 M DVDVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111B3.0. 00000000000000000. 3.0 .010101011111 DVB3.0. 00000000000000000DVB3.0. 00000000000000000. 3.0 .010101011111. 3.0 .010101011111 DVDVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111DVB3.0. 00000000000000000. 3.0 .010101011111B3.0. 00000000000000000. 3.0 .010101011111 DVB3.0. 00000000000000000. 3.0 .010101011110101010101

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2007 DVB - SCENE

New Opportunities – New Standards 15 Jurys Burlington Hotel, Dublin, Ireland 7 - 9 March 2007

DVB dominates the digital broadcasting world. There are numerous broadcast services using DVB standards. There are hundreds of manufacturers offering DVB compliant equipment. There are millions of satisfi ed users around the world. DVB World Conferences have charted these developments over the years and provided the opportunity for otherwise busy professionals to keep in touch with the trends. Technological development does not stand still and improvements in technology are providing better systems that are opening up new commercial opportunities. Delivery of television, indeed of all media, to the home is undergoing profound change. Changes of note include MPEG-2 to MPEG-4, DVB-S to DVB-S2, SDTV to HDTV and the introduction of new transport media such as IPTV and DVB-H. DVB World 2007 will deal with these latest developments as well as Home Networking, DRM and advanced modulation standards for DVB-T. This is a unique opportunity for attendees to keep ahead in the DVB World.

DVB World 2007 programme, registration & hotel booking now available - www.dvbworld.eu Conference Coordinator: Ms. Claire Reynolds, E-mail: [email protected], Telephone: +353 (0) 87 2097770, Fax: +353 (0) 1 2899412 ADB-2000 Series

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ADB HEADQUARTERS Avenue de Tournay 7, 1292 Chambésy, Switzerland. Tel: +41 22 799 0799 Fax: +41 22 799 0790 ACH.AD.06.031