MASTER COURSE

TRANSPORTATION DESIGN IAAD

HISTORY, MISSION

AND DIDACTIC

APPROACH

European hub of higher education in design, Istituto d’Arte numerous IAAD alumni over the course of 35 years. In terms Applicata e Design - IAAD is capable to fulfl the demand of the of concepts, projects and style, IAAD's philosophy is to market for highly qualifed designers thanks to its 35 years address the great tradition of , whose cultural expertise in design education, its cross curricular approach and industrial value is recognized all over the world. and its international dimension with its branches in and France. Thanks to the partnership signed in 2012 with IAAD was born in 1978 with the objective of ofering a new the French Écoles de Condé, the group counts on over 5.000 approach to training and education, by analyzing creative students, 400 professors, 7 venues - 5 in France in Paris, Lyon, professionalisms efectively required by the job market Nancy, Nice, Bordeaux and 2 in Italy (Torino and Bologna). An and structuring specifc learning paths. IAAD, through the integrated system ofering more than 30 courses ranging from years, has remodeled its educational ofers numerous times, Bachelor and Master courses, from transportation design and is also doing so today with considerable commitment, to fashion and textile design, from restoration of cultural addressing an historical moment characterized by deep heritage to marketing and management of arts and design. cultural and socioeconomic transformations. Specifcally, In Italy, in Torino, the new academic year 2013-2014 began in technological evolution is quickly redesigning the whole the new IAAD premises inside the future Lavazza headquarter, range of "creative jobs". with 3.000 square meters available for didactic, with spaces for expositions and conferences.

According to IAAD, design is "project culture", a cultural and intellectual process founded on the core idea that in order to create a serious and prepared professional it is mandatory to unite the rigor of academic research with a practical, experimental method based on planning, and typical of advanced professional training. This methodological approach has proven to be the best in creating successful professionals, as demonstrated by the brilliant careers of

2 / 13 TRANSPORTATION

DESIGN DEPARTMENT

IAAD department of “ Body Architecture” frst in Italy opened in in 1978. Since 2008 it is entitled in memory of Andrea .

The specialization in Transportation design deals with the study of the main means of transport with a focus on mobility systems and environmental sustainability. Turin is the undisputed world capital of automotive design and one of the centres of excellence in the international : the great Italian production of , , and , the design of Giugiaro and Pininfarina, Bertone, the automotive innovation of Centro Ricerche Fiat, the robotic technologies of DEA, Comau and Rambaudi, the innovation of Oxygen (electric alternative mobility), not to mention an enormous satellite activities that serves not only Fiat, but almost all of the major car manufacturers in Europe and the world. To confrm this today also Chinese design companies choose Turin as European . Thanks to this important supply chain, IAAD Transportation design department is flanked by a pool of important partner companies both public and private, which contribute to the activation of research projects, special lectures, workshops and seminars, company visits, educational activities and internships.

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METHODOLOGY

IAAD have always had the goal of providing an innovative working in teams and goals. approach to training: the best way to become a professional In this process, the teachers are key fgures representing the in transportation is being apprenticed to learn from experts in connection between IAAD and industry. All the teachers are the feld. With this insight, IAAD is the frst Italian university of professionals in their respective felds of teaching, know the higher education specializing in transportation design. companies in the industry and know what it takes for young The design work done in collaboration with IAAD partner designers to be competitive on the market. Students fnd in companies which allow students to put into practice Professors a valuable reference to improve and understand what they study in an environment very close to what what aspects of their professional skills are to be refned to they will encounter in the professional feld. IAAD Master enter as protagonists in the world of work. courses, thanks to this educational philosophy, are a perfect During the course a great importance is given to presentations incubator for tomorrow’s talent, responding directly to and design contest, students are encouraged to make the needs and market trends. To train young professionals presentations of their work, supported in participating in within the educational programme, IAAD recreates what national and international contests. Projects must not only happens in the professional world. One of the hallmarks of meet one designer favour, but must be able to be appreciated the method IAAD is the constant collaboration with leading and understood by the jury of experts and the public. companies in the sector for the realization of joint projects. Converging in the projects both the needs of the partner companies and educational goals, creates a situation doubly favorable aspiring designers have the opportunity to work with industry leaders and these ones can monitor future talents to be included in their companies. This system also allows to simulate working conditions in a professional context: working with precise deadlines, correcting the work in progress by following the feedback of the customer,

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The faculty of the Department of Transportation Design IAAD is TRANSPORTATION DESIGN DEPARTMENT mainly composed of professionals belonging to specifc areas STRATEGIC COORDINATOR of teaching. Luciano Bove Born in Nocera Inferiore in 1963, he graduated at the Art , Italdesign Giugiaro, Pininfarina, Bertone, Fiat Center College of Design in Pasadena in Transportation Group - , Alfa Romeo, CFR, Fiat, Lancia, - Design in 1989, for 12 years he’s been working at the Fiat Style Ducati, , Ferrari, Honda, Jac, Yamaha, , Center becoming responsible for the design of the project Fiat , Chang’an Motors are some of the companies that Seicento. collaborate with IAAD through lectures, special projects, In 2000 he lef Fiat Auto anh he got the role of Senior Design contests and internship courses. Manager at Renault design center in Technocentre, in Guyancourt - France. The most signifcant project is the management of the New Kangoo. Since 2006 he is member VISITING PROFESSORS of the Committee for the Design Schools of Renault. During IAAD believes in the value of cultural and experiential his career, he has also taught in some of the most prestigious contamination, opening the doors of the university to design schools in Europe. professionals known nationally and internationally, experts who contribute to the didactic, leading workshops, seminars TRANSPORTATION DESIGN MASTER COORDINATOR and lectures. Students will have the unique opportunity to Marco Vendrame interact with "gurus" of the sector, who will join IAAD faculty He graduated in Industrial Design in 1992 and afer several as Visiting Professors. years of profession in 1999 he moved to California for a master’s degree in Transportation Design at Art Center Some of the biggest names who have met IAAD students over College of Design in Pasadena. Between 2000 and 2001 he’s the years: Chris Bangle - - Walter De Silva - been working as a freelance in England at the studio Design Alessandro Dambrosio - Fabio Filippini - Leonardo and Realizations near Oxford. Since 2001 he was hired as - Stefen Koehl - Flavio Manzoni - Lorenzo Ramaciotti - a designer by the in the main study in Roberto Giolito - Marco Tencone - Michael Robinson - Lowie Wolfsburg, until January 2012, when he returned to Italy to Vermeersch - Inoue Masato. work in Italdesign, now part of -Lamborghini group.

5 / 13 MASTER PROGRAMMES

STRUCTURE

Master programme in Transportation design is a full-time course lasting 16 months, divided into 2 modules: // Graduates in Industrial Design // Graduates in Automotive Engineering MASTER MODULE // Bachelor in Industrial design PRELIMINARY IN 6 10 // Bachelor in Transportation design MODULE TRANSPORTATION // Candidates with significant DESIGN months months professional experiences

preliminary master module module

Preliminary Module is aimed at the transmission of analytical skills, technical and design specifcations of the Transportation Design and is common to both the Master programmes. Direct Admission only with CV and Portfolio evaluation

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MODULE

60 ECTS credits

Start: Transportation design November 2016, duration 6 months (end in April 2017) Methodological basic course for the design of a car. Through the defnition and development of the project, will be Language: English presented a conceptual and stylistic research frst on sketches, fnally with manual renderings. The simulation is fnalized to Framework: learn the main milestones of the project of a motor vehicle. Monday to Friday (extra classes may be occasionally scheduled on Saturdays), full time (including lectures, Design methodology laboratories and individual study), compulsory attendance Through the development of a design Car Design, students will be put in confrontation with the specifcity of the topic. PRELIMINARY MODULE MAIN THEMES History of car design Architecture and aerodynamics of the vehicle The evolution of car design, its milestones an analysis of its The course is focused on proper functional setting of the relationship with the socio-economic changes of the 20th volume and style of the vehicle, through the acquisition of century. knowledge related to the structure, mechanical bodies, by examining the dynamics of the main aerodynamic functions, Representation techniques the mechanical and structural components, with an overview The manual representation is in transportation design of the historical evolution of aerodynamics and vehicle a basic tool for the design and presentation. During the systems. course diferent types of representation are taught, primarily freehand using pencils, pens, Pantone and Copic markers. Digital sketching Adobe Photoshop is the study topic, for the realization of 3D digital modelling sketches, realistic images and editing. The course has as its main objective the learning of the main sofware used in the feld of automotive industry Ergonomics for the creation of virtual models in 3D. The course is devoted The course addresses the theoretical, technical and practical to understanding the functionality of the sofware through ergonomics to prevent discomfort and provide plus ergonomic simple exercises. aspects of a project.

7 / 13 OBTAINING 60 ECTS CREDITS In order to obtain 60 ECTS credits the student is required to develop a project to present during the fnal stage of the course and to pass a TOEIC language test. The student will also be able to personalize his or her study plan by participating in sector contests, seminars or additional project works in order to obtain the free credits necessary to pass Preliminary.

8 / 13 MASTER MODULE

IN TRANSPORTATION

DESIGN

60 ECTS credits

Start: to target customers. Besides this business awareness of their May 2016, duration 10 months (end in February 2017) work, IAAD students must acquire the capability to present themselves and showcase their works in order to demonstrate Language: English their skills. The Master Module in Transportation Design is designed to train highlevel designers who, once fnished the Framework: studies, can start their own career. Monday to Friday (extra classes may be occasionally scheduled on Saturdays), full time (including lectures, laboratories and individual study), compulsory attendance. MASTER MODULE MAIN THEMES Transportation design - Exterior The main objective of our master programme is to create Study of style, volumes and proportions of the exterior of a appealing professionals for car-makers and design car. During the course, students are confronted with a brief studios, professionals able to make breakthroughs in the from which they will develop the stages of brainstorming, the transportation industry and set the stage for the future of identifcation and development of concepts through sketching motor-transportation. and rendering, until they get to the fnal presentation of the project. IAAD’s aspiration is to work as an innovation hub, a place where designers are trained in a continuous interchange of Transportation design - Interior theoretical and practical didactic phases. Therefore, allowing The goal is the acquisition of the ability to design multiple them to understand andmanage all the stages of a car design types of interiors from a given brief and respecting the stylistic project. constraints of the chosen brand. Particular attention will be paid to the choice of materials. IAAD Master module is truly about design, but not only. We want to prepare students for being active players in the Transportation design - Sustainable mobility professional contexts they will face once graduated, they must The course is conceived to provide a useful design develop a critical sensibility towards the broader issue of the methodology to address in a systematic and structured business implications of their ideas and how they relate to a design of transport designed to be sustainable both from brand image, to the long term goals of a company and to how environmental, social and economic points of view.

9 / 13 Motorbike and scooter design Thesis The fundamentals of 2-3 wheelers design, from ergonomics Each edition of the course foresees the development of a to colors, graphics, fnishes and styles in the design of the thesis project in collaboration with a partner company. The motorcycle. design process is developed through a frst briefng with the company and subsequent meetings of interim presentation Marketing and comparison with the designer references the partner Market segmentation, consumer behavior and brand analysis company involved until the fnal discussion of the thesis. In are three basic tools to guide the work of the designer. Thanks previous editions of the Master’s thesis project was developed to the course, students will be able to evaluate a design in collaboration with Centro Ricerche Fiat, Lancia Style Centre, process and design in the light of the analysis tools typical of Italdesign Giugiaro - Volkswagen Group, , Pininfarina. marketing. During the academic year, IAAD organizes educational visits 3D digital modelling at companies, design centers, museums and exhibitions, The course has as its main objective the learning of sofware special workshops, meetings with designers of particular used in the automotive industry for the creation of virtual importance (any costs for travel and entrance fees will be paid models in 3D. Students will be engaged in the creation of the by the student). frst virtual models, until the completion of the thesis. JOBPLACEMENT SERVICE Presentation techniques In order to allow students to have access to the best Presentation techniques for efective visual communication opportunities in the creative professional job market, IAAD projects through proper organization of content. oversees contacts between students and the professional world, promoting their graduates and master graduates with the main Portfolio players in the market. The portfolio is the frst instrument in which a candidate is Thanks to a relation network with the reference environment, presented to professionals in the automotive world. The IAAD possess a regularly updated company database. These course is aimed at the transmission of skills for structuring a companies are in constant contact for the selection of young presentation portfolio that reflects in a comprehensive and talent to place in their structures. coherent way the capabilities of the student.

10 / 13 MASTER

ADMISSION PROCEDURES

REQUIREMENTS AND ADMISSION PROCEDURES ADMISSION PROCEDURE Preliminary Module Applications need to be submitted by 15 September 2015, via Graduates in Industrial Design, Automotive Engineering e-mail or traditional mail. and related subjects, holders of a postgraduate diploma in Industrial and Transportation Design and candidates Applications have to contain these documents: who have gained signifcant professional experience in the - Curriculum Vitae feld of transportation can access the Preliminary Module. - Cover letter Admission is subject to the assessment of the application, - Portfolio to be submitted by letter of application, curriculum vitae and portfolio. IAAD reserves the right to request the candidates, The Master Coordinator, assisted by an academic board will if necessary, an interview in person or via Skype. evaluate the candidacies received. IAAD reserves the right to ask the candidate, when deemed Master Module necessary, an additional interview at the head ofce or via Access to the Master Module from Preliminary is subject to Skype. The result of the application will be communicated by the attainment of 60 ECTS credits of Preliminary Module. For the Career Guidance Ofce to each candidate. the attainment of 60 ECTS credits, students will be required to develop a project-work to be presented in the fnal stage SCOLARSHIPS of the Preliminary Module and the overcoming of TOEIC test. IAAD ofers 5 scholarships to be assigned to candidates Students can customize their curricula with participation in according to curriculum and portfolio evaluation. contests, seminars or workshops to collect additional credits necessary for overcoming the Preliminary Module. Graduates The available scholarships are: in Transportation Design or who have gained signifcant - 1 worth 100% the tuition fee experience in the Transportation Design or modelling can - 2 worth 50% the tuition fee access the Master Module. Admission to the course is in both - 2 worth 20% the tuition fee cases possible only with the approval of the Coordinator of the course based on the assessment of academic qualifcations, Enrolment fee and eventual EABHES tax stay at the student's professional resume and portfolio. expense.

11 / 13 Scholarships will be assigned to the top 5 students in the Preliminary application ranking, and will be confrmed for the Master module prior the passing of all Preliminary exams with a minimum 27/30 average. Scholarships will be awarded with merit criteria from a board selected from the Direction and from the Master Program Coordinator.

- Personal portfolio - Degree type and work experience - cover letter will be specifcally evaluated. Candidates who pass pre-selection will be invited for an interview at the head ofce or via Skype. In case of tied candidates, IAAD can decide to divide the assigned scholarship. Applications can be sent by e-mail to [email protected] or by traditional mail to Istituto d'Arte Applicata e Design, Via Pisa 5, 10152 Torino - Italy.

FOR INFORMATION For further information on master contents, professor board and scolarships please contact Career Guidance Ofce: [email protected] +39 011 54 88 68

12 / 13 Via Pisa 5 10152 Torino - Italia +39 011.548868 [email protected] www.iaad.it

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