MASTER COURSE TRANSPORTATION DESIGN IAAD HISTORY, MISSION AND DIDACTIC APPROACH European hub of higher education in design, Istituto d’Arte numerous IAAD alumni over the course of 35 years. In terms Applicata e Design - IAAD is capable to fulfl the demand of the of concepts, projects and style, IAAD's philosophy is to market for highly qualifed designers thanks to its 35 years address the great tradition of Italian design, whose cultural expertise in design education, its cross curricular approach and industrial value is recognized all over the world. and its international dimension with its branches in Italy and France. Thanks to the partnership signed in 2012 with IAAD was born in 1978 with the objective of ofering a new the French Écoles de Condé, the group counts on over 5.000 approach to training and education, by analyzing creative students, 400 professors, 7 venues - 5 in France in Paris, Lyon, professionalisms efectively required by the job market Nancy, Nice, Bordeaux and 2 in Italy (Torino and Bologna). An and structuring specifc learning paths. IAAD, through the integrated system ofering more than 30 courses ranging from years, has remodeled its educational ofers numerous times, Bachelor and Master courses, from transportation design and is also doing so today with considerable commitment, to fashion and textile design, from restoration of cultural addressing an historical moment characterized by deep heritage to marketing and management of arts and design. cultural and socioeconomic transformations. Specifcally, In Italy, in Torino, the new academic year 2013-2014 began in technological evolution is quickly redesigning the whole the new IAAD premises inside the future Lavazza headquarter, range of "creative jobs". with 3.000 square meters available for didactic, with spaces for expositions and conferences. According to IAAD, design is "project culture", a cultural and intellectual process founded on the core idea that in order to create a serious and prepared professional it is mandatory to unite the rigor of academic research with a practical, experimental method based on planning, and typical of advanced professional training. This methodological approach has proven to be the best in creating successful professionals, as demonstrated by the brilliant careers of 2 / 13 TRANSPORTATION DESIGN DEPARTMENT IAAD department of “Car Body Architecture” frst in Italy opened in Turin in 1978. Since 2008 it is entitled in memory of Andrea Pininfarina. The specialization in Transportation design deals with the study of the main means of transport with a focus on mobility systems and environmental sustainability. Turin is the undisputed world capital of automotive design and one of the centres of excellence in the international automotive industry: the great Italian production of Fiat, Lancia, Alfa Romeo and Ferrari, the design of Giugiaro and Pininfarina, Bertone, the automotive innovation of Centro Ricerche Fiat, the robotic technologies of DEA, Comau and Rambaudi, the innovation of Oxygen (electric alternative mobility), not to mention an enormous satellite activities that serves not only Fiat, but almost all of the major car manufacturers in Europe and the world. To confrm this today also Chinese design companies choose Turin as European seat. Thanks to this important supply chain, IAAD Transportation design department is flanked by a pool of important partner companies both public and private, which contribute to the activation of research projects, special lectures, workshops and seminars, company visits, educational activities and internships. 3 / 13 TEACHING METHODOLOGY IAAD have always had the goal of providing an innovative working in teams and goals. approach to training: the best way to become a professional In this process, the teachers are key fgures representing the in transportation is being apprenticed to learn from experts in connection between IAAD and industry. All the teachers are the feld. With this insight, IAAD is the frst Italian university of professionals in their respective felds of teaching, know the higher education specializing in transportation design. companies in the industry and know what it takes for young The design work done in collaboration with IAAD partner designers to be competitive on the market. Students fnd in companies which allow students to put into practice Professors a valuable reference to improve and understand what they study in an environment very close to what what aspects of their professional skills are to be refned to they will encounter in the professional feld. IAAD Master enter as protagonists in the world of work. courses, thanks to this educational philosophy, are a perfect During the course a great importance is given to presentations incubator for tomorrow’s talent, responding directly to and design contest, students are encouraged to make the needs and market trends. To train young professionals presentations of their work, supported in participating in within the educational programme, IAAD recreates what national and international contests. Projects must not only happens in the professional world. One of the hallmarks of meet one designer favour, but must be able to be appreciated the method IAAD is the constant collaboration with leading and understood by the jury of experts and the public. companies in the sector for the realization of joint projects. Converging in the projects both the needs of the partner companies and educational goals, creates a situation doubly favorable aspiring designers have the opportunity to work with industry leaders and these ones can monitor future talents to be included in their companies. This system also allows to simulate working conditions in a professional context: working with precise deadlines, correcting the work in progress by following the feedback of the customer, 4 / 13 FACULTY The faculty of the Department of Transportation Design IAAD is TRANSPORTATION DESIGN DEPARTMENT mainly composed of professionals belonging to specifc areas STRATEGIC COORDINATOR of teaching. Luciano Bove Born in Nocera Inferiore in 1963, he graduated at the Art Volkswagen, Italdesign Giugiaro, Pininfarina, Bertone, Fiat Center College of Design in Pasadena in Transportation Group - Abarth, Alfa Romeo, CFR, Fiat, Lancia, Maserati - Design in 1989, for 12 years he’s been working at the Fiat Style Ducati, Renault, Ferrari, Honda, Jac, Yamaha, Lamborghini, Center becoming responsible for the design of the project Fiat Piaggio, Chang’an Motors are some of the companies that Seicento. collaborate with IAAD through lectures, special projects, In 2000 he lef Fiat Auto anh he got the role of Senior Design contests and internship courses. Manager at Renault design center in Technocentre, in Guyancourt - France. The most signifcant project is the management of the New Kangoo. Since 2006 he is member VISITING PROFESSORS of the Committee for the Design Schools of Renault. During IAAD believes in the value of cultural and experiential his career, he has also taught in some of the most prestigious contamination, opening the doors of the university to design schools in Europe. professionals known nationally and internationally, experts who contribute to the didactic, leading workshops, seminars TRANSPORTATION DESIGN MASTER COORDINATOR and lectures. Students will have the unique opportunity to Marco Vendrame interact with "gurus" of the sector, who will join IAAD faculty He graduated in Industrial Design in 1992 and afer several as Visiting Professors. years of profession in 1999 he moved to California for a master’s degree in Transportation Design at Art Center Some of the biggest names who have met IAAD students over College of Design in Pasadena. Between 2000 and 2001 he’s the years: Chris Bangle - Giorgetto Giugiaro - Walter De Silva - been working as a freelance in England at the studio Design Alessandro Dambrosio - Fabio Filippini - Leonardo Fioravanti and Realizations near Oxford. Since 2001 he was hired as - Stefen Koehl - Flavio Manzoni - Lorenzo Ramaciotti - a designer by the Volkswagen group in the main study in Roberto Giolito - Marco Tencone - Michael Robinson - Lowie Wolfsburg, until January 2012, when he returned to Italy to Vermeersch - Inoue Masato. work in Italdesign, now part of Audi-Lamborghini group. 5 / 13 MASTER PROGRAMMES STRUCTURE Master programme in Transportation design is a full-time course lasting 16 months, divided into 2 modules: // Graduates in Industrial Design // Graduates in Automotive Engineering MASTER MODULE // Bachelor in Industrial design PRELIMINARY IN 6 10 // Bachelor in Transportation design MODULE TRANSPORTATION // Candidates with significant DESIGN months months professional experiences preliminary master module module Preliminary Module is aimed at the transmission of analytical skills, technical and design specifcations of the Transportation Design and is common to both the Master programmes. Direct Admission only with CV and Portfolio evaluation 6 / 13 PRELIMINARY MODULE 60 ECTS credits Start: Transportation design November 2016, duration 6 months (end in April 2017) Methodological basic course for the design of a car. Through the defnition and development of the project, will be Language: English presented a conceptual and stylistic research frst on sketches, fnally with manual renderings. The simulation is fnalized to Framework: learn the main milestones of the project of a motor vehicle. Monday to Friday (extra classes may be occasionally scheduled on Saturdays), full time (including lectures, Design