Shutterfly, Inc. 2018 Annual Report
PART 1 • Social media companies that host and enable • Online and offline companies specializing in church photography and retail studio mobile access to and posting of images such photo-based merchandise and personalized photography businesses; as Facebook, Instagram, Twitter, Pinterest, home décor such as Zazzle, CafePress, • Primarily local and regional players that Snapchat and Google+; Art.Com, Canvas On Demand, Personalization compete with the Lifetouch School Mall, Personal Creations, Things Remembered, • Photo hosting websites that allow users to photography business, including Inter-State Mark & Graham, CustomInk, Teespring and upload and share images at no cost such as Studio & Publishing, Barksdale School Portraits, Etsy. Apple iCloud, Google Photos, and Flickr; Strawbridge Studios and Dorian Studio in the • Providers of digital alternatives to our • “Big Box” retailers such as Wal-Mart, Costco, United States and Artona Group, Edge products, such as Paperless Post, Evite, Sam’s Club, Target, and others that offer low Imaging, Mountain West Studios and Pegasus Animoto, and PicCollage. cost digital photography products and School Images in Canada; and services. In addition to providing low-cost • Home printing service providers such as • Jostens, Herff Jones, Balfour and Walsworth competitive product offerings on their Hewlett-Packard and Epson that are seeking to Publishing in yearbooks (all of whom have respective websites, these competitors provide expand their printer and ink businesses by made significant investments in technology) in in-store fulfillment and self-service kiosks for gaining market share in the digital addition to several online yearbook providers printing, and may, among other strategies, photography marketplace; such as Tree Ring and Picaboo.
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