SAFER IN

FINAL PUBLIC REPORT 2012 - 2014

TABLE OF CONTENTS

Safer Internet Programme 04 INSAFE 04 INHOPE 05 Safer Internet Programme in Iceland 05 Project Management 06 Program Implementation 06 Websites 07 Saft survey 2013 07 Parental agreements 07 Annual Journals 2012-2014 08 Safer Internet Day 2013 08 Safer Internet Day 2014 08 Best children’s online content 09 PAXEL123.com: THE EUROPEAN AWARD FOR BEST CONTENT FOR KIDS 09 Parental guidelines 09 The web we want 10 Play and learn: being online! 10 Consultations of the Youth Panel 10 Meetings with parents, teachers, peer-to-peer educators and students 11 Safer Internet forum 2012 and 2013 11 TEDx 12 Daily Newspaper 12 Wait for yes! 12 Stand by Yourself 13 Garbage Island and Homecoming 13 Magazine, Videos and Magnet 13 Smartphone and Tablets 14 14 Cyber-hygiene 14 Media Literacy 15 Allir snjallir! (Everyone Smart!) 15 Signing of a contract 15 Helpline 16 Hotline 16 National Cooperation 17 Cooperation with the INSAFE network 18 Cooperation with the INHOPE network 18 Conclusion 18

Illustrations by Birgir Isar Guðbergsson, 13 years old.

The project is co-funded by the through the Safer Internet plus programme: http://ec.europa.eu/ information_society/activities/sip/index_en.htm

Save the Children á Íslandi Safer 04 Final Public Report 2012 - 2014

SAFER INTERNET PROGRAMME

Safer Internet Programme: Empowering and Protecting Children Online Young people and children are today amongst the biggest user groups of online and mobile technologies in Europe. The Safer In- ternet Programme aims at empowering and protecting children and young people online by awareness raising initiatives and by fighting illegal and harmful online content and conduct.

Safer Internet Centres: awareness raising and fighting illegal content The Safer Internet Centres, present in 31 European countries, develop information/awareness raising material and organize information sessions for children, parents and teachers. They also receive reports on illegal content found on the Internet and give advice on how to stay safe online. The Centres have also set up youth panels that are consulted on safer Internet issues and information material.

A multi-stakeholder approach leading to complementary psychological and sociological aspects of online-related child sexual activities abuse. The Safer Internet Programme brings together stakeholders who can contribute to make the Internet safer: it funds, in particular, a net- Making the Internet safer over the years: a chronology of work of NGOs active in the field of child welfare online, a network of the different programmes law enforcement bodies who exchange information and best practic- The Safer Internet plus programme covered the period 2005–2008 es related to criminal exploitation of the Internet in dissemination of with € 45 million worth of funding. It covered mainly public awareness child sexual abuse material and a network of researchers who gather activities, actions for fighting illegal and harmful content online and information about uses, risks and consequences of online technolo- actions promoting a safer online environment. gies for children’s lives. Industry-regulation is also encouraged. The Safer Internet programme has been running since 1999. Three Current programme: more focus on grooming and bullying successive programmes have been adopted since then, each one cov- Safer Internet 2009-2013 builds on the success of the previous pro- ering 4-5 years. gramme and will have a budget of €55 million. The new programme will fight not only illegal content but also harmful conduct such Within this programme Safer Internet Centres have been set up in 31 as grooming and bullying. Funds will also serve to develop expert European countries. The Centres are also part of a European network knowledge about existing and emerging uses, risks and consequenc- called INSAFE (www.saferinternet.org) which is coordinated by the es of online technologies for children’s lives, including the technical, European Schoolnet (www.eun.org) and Inhope, the International Association of Internet Hotlines (www.inhope.org).

INSAFE Insafe is a network of national nodes that tion of the rights and needs of citizens, in endeavour to raise awareness about report- coordinate internet safety awareness in Eu- particular children and youths, by govern- ing harmful or illegal content and services. rope. The network is set up and co-funded ment, educators, parents, media, industry Through close cooperation between partners within the framework of the European Com- and all other relevant actors. Insafe partners and other actors, Insafe aims to raise Inter- mission’s Safer Internet plus Programme work closely together to share best practice, net safety-awareness standards and support which comprises four action lines. Visit the information and resources. The network in- the development of information literacy for Safer Internet plus programme for further teracts with industry, schools and families in all. details. the aim of empowering people to bridge the between home and school and The mission of the Insafe cooperation net- between generations. work is to empower citizens to use the in- ternet, as well as other online technologies, Insafe partners monitor and address emerg- positively, safely and effectively. The network ing trends, while seeking to reinforce the calls for shared responsibility for the protec- image of the web as a place to learn. They 05

INHOPE INHOPE is the International Association of Internet Hotlines around the World; ensuring come members by providing consulta- Internet Hotlines and coordinates a network swift action is taken in responding to reports tion and training to meet best practice of Internet Hotlines all over the world, sup- of illegal content making the internet a safer standards. porting them in responding to reports of il- place. To achieve this mission, INHOPE has • To promote a better understanding of legal content to make the Internet safer. It five specific objectives: the work of hotlines to policymakers at was founded in 1999 and has grown to a • To establish policies and best practice an international level, including gov- network of 41 Hotlines in 36 countries across standards for hotlines and encourage ernment, law enforcement and other the globe. This was achieved with funding exchange of expertise among members related bodies, with the aim of achiev- and support from the European Commission through fostering good working rela- ing better co-operation internationally. under the Safer Internet Program. In recent tionships and trust. • To raise awareness of INHOPE and years Internet usage and connectivity have • To ensure rapid and effective response member hotlines with key stakeholders grown rapidly. It has changed the way we to illegal content reports around the as well as the general public as a “one communicate, the way we do business and world by developing consistent, ef- stop shop” for global reports of illegal ultimately the way we live. Sadly there are fective and secure mechanisms for content from around the world espe- those who use this technology for illegal exchanging reports between Hotlines cially Child Sexual Abuse Material. activities especially spreading Child Sexual internationally and ensuring a coordi- Abuse Material. nated approach is taken. • To expand the network of INHOPE Hot- The mission of INHOPE is: lines around the world by identifying To support and enhance the performance of and supporting new Hotlines to be-

SAFER INTERNET PROGRAMME IN ICELAND Heimili and skóli, the National Parent Association in Iceland, has been international organisation INHOPE, and participates actively in the the National Awareness Node for Internet Safety in Iceland since development of INHOPE. 2004. The name created for the awareness raising efforts is Sam- félag, fjölskylda og tækni (Community, Family and Technology), with National Commissioner of Police is in charge of analysing reports the acronym SAFT. The project aims are to raise awareness on the and partner with Barnaheill – Save the Children Iceland in running safe and positive use of the Internet and new media among children, the hotline. The National Police investigates leads and forward them parents, teachers, policy makers, and the ICT industry in Iceland. to Barnaheill who uploads data to the IHRMS database – both will cooperate with other INHOPE hotlines. The National Police will also Heimili og skóli is the overall coordinator for the Safer Internet forward leads to Europol and Interpol. Centre, coordinator for awareness actions and technical coordinator for awareness, hotline and helpline. Heimili and skóli is the National The Icelandic Red Cross runs the 1717 Helpline for people who need Parent Association in Iceland, independent of government, political assistance because of grief, anxiety, distress, depression or suicidal parties and religious organisations. Its members are parent’s councils thoughts can call the Red Cross help line free of charge 24 hours a and organisations of all schools (elementary and upper level) and in- day. The phone line also has a crucial function during times of emer- dividual parents. gency. More than a hundred volunteers from the Red Cross Reykjavík Branch operate the phone line, having received training to do so. Barnaheill – Save the Children Iceland has operated a Hotline since 1717 is a toll free number and the phone call does not appear on the November 2001. The Hotline has worked very closely with the Na- phone bill. The Red Cross coordinates the helpline activities. tional Police and with other Hotlines. The hotline is a member of the Safer Internet in Iceland 06 Final Public Report 2012 - 2014

PROJECT MANAGEMENT A Steering Committee has been established of Education in Iceland, Haukur Arni, Project Our mission statement is to empower chil- for the new SAFT project. The role of this manager National Red Cross Helpline , Mar- dren and parents to enjoy the Internet and committee is to oversee the management grét Júlía Rafnsdóttir, Save the Children Ice- other new media in a safe and positive way. of the project throughout the project term land and project manager of Hotline, Anna Our main focus for the period was raising and ensure completion of awareness on net-ethics, work packages. The com- online bullying, respon- mittee will also assist in sibility of parents and SAFER creating awareness tools INTERNET source criticism. CENTRE for the main target groups Steering and help develop a quality Committee Our Steering Commit- assessment plan with the tee includes representa- objective to ensure that ADVISORY THE ICELANDIC tives from the Ministry BOARD all work packages and the SAFER INTERNET of Education, Culture and project as a whole is im- CENTRE Science in Iceland, Minis- plemented to the quality try of Interior, Ministry of level of best practice in the Welfare, The University of respective areas and are Iceland, Save the Children meeting the stated objec- HOTLINE Iceland, National Police, AWERENESS HELPLINE Save the Children tives. The Committee meets Home and School Red Cross & National Police Red Cross, Media Com- every two months dur- mission and Office of Post ing the project term. The and Telecom Administra- members of the Advisory tion. Our Advisory Board Committee are Gudberg K. includes representatives Jonsson, SAFT Project Coordinator/Manager, Margret Sigurdardottir, project manager at from different stakeholders groups, such as Hrefna Sigurjonsdottir, managing director the Office of Post and Telecom Administra- government agencies, the industry, research of Heimili og skoli and project manager of tion, Elfa Gylfadottir, Director at the Media centres, different bodies within the edu- Awareness, Gudni Olgeirsson, The Ministry of Commission, Thor Thorarinsson, Ministry of cational system and prevention measures Education, Science and Culture, Solveig Ja- Welfare and Vera Sveinbjornsdottir, Ministry agencies and groups. kobsdottir, ICT Teachers Union and University of Interior.

PROGRAM IMPLEMENTATION

During the project term SAFT instigated and participated in a variety One of our main objectives was to provide information about Inter- of activities and events where awareness of Internet and new media net safety for children, parents and teachers, plus opportunities to safety were in the forefront. This includes participation in confer- discuss problems and share possible preventive measures. Our aware- ences and symposia for children and parents held across Iceland, ness campaigns thus focused on promoting positive messages about roundtables with stakeholders, peer-to-peer talks with educators, Internet and new media use throughout the community. and smaller presentations to target audience. The SAFT websites were also promoted actively as a source for awareness, user tips and edu- cational materials.

SAFT also succeeded in establishing cooperation with all major out- lets of the mass media in Iceland. These outlets were also active in promoting the SAFT project and different issues concerning the safety of children in the use of the Internet and new media. SAFT re- ceived more visibility in the media as the project progressed and SAFT project managers were regularly approached and interviewed by the media and asked to comment on matters concerning children’s and young people’s use of the Internet and new media. 07

WEBSITES All consortium websites have been up- www.barnaheill.is. New resources, devel- updated very frequently. Our Youth Panel has dated regularly during the reporting pe- opments, events, news and publications are also its own account on Facebook. riod: Awareness part at www.saft.is, frequently uploaded. SAFT has also a page Helpline at www.1717.is and Hotline at on YouTube, Facebook and Twitter, both

SAFT MAIN WEBSITE HELPLINE WEBSITE HOTLINE WEBSITE

FACEBOOK PAGE TWITTER PAGE YOUTUBE PAGE

SAFT SURVEY 2013 During the project period SAFT updated the ment with SAFT. The survey was conducted educational resources might be needed. Im- questions and methodology of the SAFT chil- during the months February - April 2013 plemented in the survey are visibility and dren and parental survey, already conducted and results were published in August 2013. impact indicators. Like in previous surveys three times since 2004. The current ques- The survey is the biggest one conducted in the results suggest that the project is very tionnaire was adapted to the EUKidsOnline Iceland on safer internet issues and results visible among the main target groups and survey and methodology also. The survey have been used to give us a good overview that key messages are influencing views and was funded by the ministries of Education, on children’s behaviour online, and as such behaviour. Welfare and Interior according to an agree- help in decision making on what kind of

PARENTAL AGREEMENTS 1.-4. BEKKUR 5.-7. BEKKUR 8.-10. BEKKUR FORELDRASÁTTMÁLINN FORELDRASÁTTMÁLINN FORELDRASÁTTMÁLINN

STANDA VIÐ STANDA VIÐ STANDA VÐ During the project term SAFT produced a LÖGBOÐINN LÖGBOÐINN LÖGBOÐINN 1 ÚTIVISTARTÍMA 1 ÚTIVISTARTÍMA 1 ÚTIVISTARTÍMA OG HUGA AÐ OG HUGA AÐ OG HUGA AÐ SVEFNÞÖRF TAKA ÞÁTT Í SKÓLA-, ÍÞRÓTTA- OG SVEFNÞÖRF TAKA ÞÁTT Í SKÓLA-, ÍÞRÓTTA- OG SVEFNÞÖRF TAKA ÞÁTT Í SKÓLA-, ÍÞRÓTTA- OG BARNSINS. TÓMSTUNDASTARFI BARNSINS OG BARNSINS. TÓMSTUNDASTARFI BARNSINS OG UNGLINGSINS. FRÍSTUNDASTARFI UNGLINGSINS 2 LEGGJA OKKAR AF MÖRKUM TIL 2 LEGGJA OKKAR AF MÖRKUM TIL 2 MEÐ ÞVÍ AÐ LEGGJA OKKAR AF FORELDRASTARFS. FORELDRASTARFS. MÖRKUM TIL FORELDRASAMSTARFS.

SKAPA UMRÆÐU UM NÁMIÐ Parental Agreement posters and guidelines that RÆÐA VIÐ BARNIÐ UM NÁMIÐ RÆÐA VIÐ BARNIÐ UM NÁMIÐ OG SKÓLADAGINN. VEITA OG SKÓLADAGINN. VEITA ÞVÍ OG SKÓLADAGINN. VEITA ÞVÍ 3 STUÐNING VIÐ NÁMIÐ 3 STUÐNING OG GÓÐA AÐSTÖÐU 3 STUÐNING OG GÓÐA AÐSTÖÐU VERA VAKANDI YFIR VERA VAKANDI YFIR VERA VAKANDI YFIR KYNNAST VINUM OG SKÓLA- KYNNAST VINUM OG SKÓLA- OG GÓÐA AÐSTÖÐU TIL TIL HEIMANÁMS. KYNNAST VINUM OG SKÓLA- TIL HEIMANÁMS. EINELTI OG LÁTA SKÓLA FÉLÖGUM BARNSINS OKKAR EINELTI OG LÁTA SKÓLA FÉLÖGUM BARNSINS OG HEIMANÁMS. EINELTI OG LÁTA SKÓLA 4 OG/EÐA FORELDRA VITA FÉLÖGUM UNGLINGSINS OG 4 OG/EÐA FORELDRA VITA 5 OG HAFA SAMBAND OG 4 OG/EÐA FORELDRA VITA 5 HAFA SAMBAND OG SAMRÁÐ EF VIÐ TELJUM UNGLING 5 HAFA SAMBAND OG SAMRÁÐ EF VIÐ TELJUM BARN SAMRÁÐ VIÐ FORELDRA EF VIÐ TELJUM BARN VIÐ FORELDRA ÞEIRRA. VIÐ FORELDRA ÞEIRRA. GERANDA EÐA ÞOLANDA ÞEIRRA. GERANDA EÐA ÞOLANDA GERANDA EÐA ÞOLANDA address different health and school related rec- EINELTIS. EINELTIS. EINELTIS. BYGGJA UPP SJÁLFS- BYGGJA UPP SJÁLFS- KAUPA EKKI TÓBAK, TRAUST OG SJÁLFS- TRAUST OG SJÁLFS- 6 ÁFENGI EÐA ÖNNUR 6 VIRÐINGU HJÁ BARNINU VÍMUEFNI FYRIR GÆTA ÞESS AÐ Á HEIMILINU HAFI 6 VIRÐINGU HJÁ GÆTA ÞESS AÐ BÖRN HAFI AÐEINS OG KENNA ÞVÍ AÐ SÝNA STUÐLA AÐ GÓÐUM BEKKJAR- BARNINU OG KENNA UNGLINGA. LEYFA HVORKI FORELDRALAUS BYGGJA UPP SJÁLFSTRAUST ÖÐRUM BÖRNUM OG BÖRN AÐEINS AÐGANG AÐ STUÐLA AÐ GÓÐUM BEKKJAR- AÐGANG AÐ KVIKMYNDUM, UNGLINGSINS OG KENNA ANDA MEÐAL ANNARS MEÐ 8 KVIKMYNDUM, TÖLVULEIKJUM OG ÞVÍ AÐ SÝNA ÖÐRUM 8 TÖLVULEIKJUM OG EFNI Á NETINU PARTÝ NÉ LEYFA UNGLINGUM STARFSFÓLKI SKÓLANS ANDA MEÐAL ANNARS MEÐ 8 HONUM AÐ SÝNA ÖÐRUM 7 ÞÁTTTÖKU Í BEKKJARSTARFI OG EFNI Á NETINU SEM HÆFIR ALDRI TILLITSSEMI OG SEM HÆFIR ALDRI ÞEIRRA OG 7 AÐ NEYTA TÓBAKS, ÁFENGIS TILLITSSEMI OG 7 ÞÁTTTÖKU Í BEKKJARSTARFI. TILLITSSEMI OG VIRÐINGU. GÆTA JAFNRÆÐIS TIL DÆMIS ÞEIRRA OG ÞROSKA. VIRÐINGU. ÞROSKA. EÐA ANNARRA VÍMUEFNA Á ommendations parents can agree to follow at VIRÐINGU. VEGNA AFMÆLISBOÐA. HEIMILINU. RÆÐA VIÐ UNGLINGINN UM RAFRÆN SAMSKIPTI Á NETINU OG MEÐ FARSÍMUM 9 OG SETJA REGLUR UM NOTKUN. FRÆÐA BARNIÐ UM NOTKUN Á NÝRRI FRÆÐA BARNIÐ UM NOTKUN Á NÝRRI TÆKNI S.S. FARSÍMUM, SNJALLSÍMUM, TÆKNI S.S. FARSÍMUM, SNJALLSÍMUM, STUÐLA AÐ STUÐLA AÐ 9 SPJALDTÖLVUM OG NETINU OG SETJA KENNA BARNINU 12 ANNAÐ ... 9 SPJALDTÖLVUM OG NETINU OG SETJA UMBURÐARLYNDI 12 ANNAÐ ... UMBURÐARLYNDI OG 12 ANNAÐ ... UMBURÐARLYNDI OG VÍÐSÝNI BARNSINS 11 VÍÐSÝNI UNGLINGSINS REGLUR UM NOTKUN HENNAR. REGLUR UM NOTKUN HENNAR. 11 parental meetings. These include rules regard- 11 ÞANNIG AÐ ÞAÐ OG EFLA SKILNING OG EFLA SKILNING SKILJI AÐ VIÐ ERUM ÞESS Á SAMFÉLAGINU GÆTA ÞESS AÐ Á HEIMILINU HANS Á SAMFÉLAGINU ÖLL ÓLÍK OG EIGUM OG VIRÐINGU FYRIR HAFI UNGLINGAR AÐEINS OG VIRÐINGU FYRIR JAFNAN RÉTT. FJÖLBREYTILEIKA 10 AÐGANG AÐ KVIKMYNDUM, FJÖLBREYTILEIKA SETJA MÖRK VARÐANDI SETJA MÖRK VARÐANDI SAMFERÐAFÓLKS. TÖLVULEIKJUM OG EFNI Á SAMFERÐAFÓLKS. SKJÁTÍMA, Þ.M.T. SJÓNVARP, SKJÁTÍMA, Þ.M.T. SJÓNVARP, NETINU SEM HÆFIR ALDRI 10 TÖLVUR OG SNJALLSÍMA. 10 TÖLVUR OG SNJALLSÍMA. ing internet use and “screen time”. The Parental ÞEIRRA OG ÞROSKA.

VIÐ FORELDRAR BARNA Í BEKK/HÓP (SKÓLI) VIÐ FORELDRAR BARNA Í BEKK/HÓP (SKÓLI) VIÐ FORELDRAR BARNA Í BEKK/HÓP (SKÓLI) SAMÞYKKJUM agreements were distributed to all school and SAMÞYKKJUM AÐ VERA VIRKIR ÞÁTTTAKENDUR Í SKÓLAGÖNGU BARNA OKKAR OG VIRÐA OFANTALIN VIÐMIÐ SAMÞYKKJUM AÐ VERA VIRKIR ÞÁTTTAKENDUR Í SKÓLAGÖNGU BARNA OKKAR OG VIRÐA OFANTALIN VIÐMIÐ AÐ VERA VIRKIR ÞÁTTTAKENDUR Í SKÓLAGÖNGU BARNA OKKAR OG VIRÐA OFANTALIN VIÐMIÐ parental organizations in Iceland. UNDIRSKRIFTIR FORELDRA OG FORRÁÐAMANNA UNDIRSKRIFTIR FORELDRA OG FORRÁÐAMANNA UNDIRSKRIFTIR FORELDRA OG FORRÁÐAMANNA

POSTERS: PARENTAL AGREEMENTS FOR 1-4, 5-7 AND 8-10 CLASS Safer Internet in Iceland 08 Final Public Report 2012 - 2014

ANNUAL JOURNALS 2012 - 2014

The Heimili og skoli, Barnaheill – Save the Children Iceland and Red Cross annual jour- nals were published in the fall of 2012, 2013 and 2014. Part of the journals is dedicated to safer internet issues. The Heimili og skoli journal is printed and sent to all members on the national parental organization and all schools in Iceland and all journals are sent to public and private organizations involved with child welfare in Iceland. COVER PAGE OF THE RED COVER PAGE OF THE BARNAHEILL COVER PAGE OF THE HEIMILI CROSS ANNUAL JOURNAL – SAVE THE CHILDREN ICELAND OG SKOLI ANNUAL JOURNAL ANNUAL JOURNAL

SAFER INTERNET DAY 2013

GUESTS ARRIVING AT THE SYMPOSIA PICTURE FROM WORKSHOP TV AD FOR SID13

On Safe Internet Day 2013 SAFT organized tion of different stakeholders. The Ministry in preparation and sitting in the panel of six a one day conference. The first part of the of Education, Culture and Science, Ministry workshops organized. As previously the con- conference focused on this year’s SID topic of Welfare and Ministry of Interior partici- ference was streamed online. The SID spot “Connect with Respect”. The latter part was pated – minister of education addressed the was aired online on all 3 major TV stations organized as a follow up to the first Icelandic conference and announce the winners of in Iceland on SID. IGF meeting held at SID 2011, with number this year Positive Online Content competi- of different workshop and with participa- tion. The Youth Panel played a big role, i.e.

SAFER INTERNET DAY 2014 On Safe Internet Day 2014 SAFT organized a one day conference with workshops on data protection and con- sumer rights and digital citizenship and with participa- tion of different stakeholders. The Ministry of Education, Culture and Science, Ministry of Welfare and Ministry of Interior participated in the conference and ministers ad- dressed the guests. The Youth Panel played a big role, i.e. in preparation and sitting in the panel of the workshops organized. As previously the conference was streamed online. The SID spot was aired online on all 3 major TV stations in Iceland on SID.

SID 2014 CONFERENCE AND WORKSHOP AGENDA

GUESTS ARRIVING AT THE SYMPOSIA PICTURE FROM WORKSHOP

09

BEST CHILDREN’S ONLINE CONTENT In the fall of 2012 SAFT launched a na- tional competition on best children’s online content. The competition ran until January 2013 and the winners were announced at the Safer Internet Day 2013 conference. The Minister of Education addressed the winners and gave rewards. On this occasion prizes were only awarded to content developed by adults, and the two winners selected as en- tries to the European Award for Best Content for Kids 2014.

MINISTER OF EDUCATION, THE TWO WINNERS OF THE NATIONAL COMPETITION AND A YOUTH PANELLIST WHO POSTER PROMOTING THE COMPETITION CHAIRED THE AWARD CEREMONY

PAXEL123.COM:THE EUROPEAN AWARD FOR BEST CONTENT FOR KIDS The winners of the Best European Award for Kroes, responsible for the Digital Agenda and Best Content for Kids was awarded at a high- for launching the strategy to make a better level event hosted by the European Commis- internet for children, recognised that every- sion in Brussels, Belgium, on Safer Internet one has a role to play “We need to move for- Day 2014. This exciting award highlighted ward, together: child safety should be about existing quality content for 4-12 year-old collaboration, not competition. That’s the children and encourages the production of best way to ensure a better internet for kids.” new content that will offer young people She goes on to add: “I hope that, on Safer online opportunities to learn, play, discover Internet Day and beyond, we can deliver this and invent. A competition ran throughout better internet for children: a place with fun, much of 2013 in 26 countries, with national creative and educational online content; a winners then being put forward to the Euro- place where they can be happy and where pean-level award. The winners were selected parents can feel comfortable for them to ex- from over 1,100 entries, including many ide- plore.” The winner of the Best Content award as from talented young people themselves. for Adult non-professionals category was EUROPEAN COMMISSION VICE-PRESIDENT NEELIE European Commission Vice-President Neelie Iceland: PAXEL123.com. KROES WITH ANNA MARGRET OLAFSDOTTIR, AUTHOR OF PAXEL123.COM

PARENTAL GUIDELINES In the first part of the reporting period SAFT updated a parental brochure on safer inter- net, originally published in 2003 and later updated in 2007. A brochure with a new design and updated guidelines was sent to parents of all 1-4 graders in Iceland.

COVER AND INSIDE OF BROCHURE Safer Internet in Iceland 10 Final Public Report 2012 - 2014

THE WEB WE WANT During the reporting period SAFT started cious possession; and The artist in you. This translating and adapting the Insafe resource handbook is not only designed to be used in The Web We Want. The Web We Want is an the classroom, but can also serve as a useful educational handbook for use by 13-16 year resource for peer education. It is also suitable olds, developed with and by young people. for individual use. The exercises aim to trigger reflection on the following issues: My rights and responsi- bilities online; Information is not knowledge, Albert Einstein; Participating on the web; Shape your Identity; Privacy, my most pre-

COVER OF THE WEB WE WANT

PLAY AND LEARN: BEING ONLINE! Early in the project SAFT translated and alone, many of the exercises do have a deep- adapted the Insafe resource Play and Learn: er level. The booklet endeavours to encour- Being Online! Whilst this activity book offers age parents and teachers to talk about topics children from 4 to 8 years of age 30 pages of such as privacy and modern technology with fun and games, it also leads them to sharp- their children and pupils, starting from a en their basic language and mathematical, very young age as these issues undoubtedly social and cultural skills. It gives them a already play an important role in their lives. glimpse of the impact modern technology can have on their everyday life. Above all it offers an opportunity for parents and teach- ers to sit together with their children and discuss these important issues. Although the activity book was created in such a way that young children can enjoy and do the games COVER OF PLAY AND LEARN: BEING ONLINE!

CONSULTATIONS OF THE YOUTH PANEL The Youth Panel is consulted on regular basis, both using online presented SAFT at the NetExpo annual conference. The youth panel means as well as during meetings held in Reykjavik. During the re- also meet at the Ministry of Education prior to participation in the porting period the Youth Panel meet in Reykjavik prior to participat- Everyone Smart conference in October 2014. The panel is consulted ing in the kick-of meeting of the Nordic Youth Panel at the EuroDig regularly via Skype, Facebook and on current issues and re- in in June 2012. Six Youth Panellists from Iceland par- sources being developed. ticipated in the EuroDig meeting, one in the Safer Internet Forum in Brussels in October and one attended the IGF in Baku in November. In addition the panel meet in Reykjavik in December 2012 and Janu- ary and February 2013. In February several panellists participated in organizing and chairing the Safer Internet Day 2013 Symposia and workshops and presented SAFT at the NetExpo annual conference. In February 2014 several panellists participated in organizing and chairing the Safer Internet Day 2014 Symposia and workshops and

NORDIC YOUTH PANEL MEETING AT EURODIG IN STOCKHOLM JUNE 2012 11

MEETINGS WITH PARENTS, TEACHERS, PEER-TO-PEER EDUCATORS AND STUDENTS

During the project term the project manag- and events where awareness of Internet and We have been increasingly visible in the me- ers attended meetings of parent associations New Media safety has been in the forefront. dia as the project has progressed. We are at schools as well as student classrooms. In This includes a conference, seminars with regularly approached and interviewed by the those meetings the project is presented and parents, round-table with stakeholders and media and asked to comment on matters safety issues addressed and discussed with peer-to-peer educators, and smaller pres- concerning children’s and young people’s participants. During the project period we entations to target audience, for example at use of the internet and new media. We have have attended over 145 parental and student parental meetings at schools. also been active in writing articles for maga- meetings across Iceland. We have instigated zines and newspapers. and participated in a variety of activities

FROM TALKS/MEETINGS

SAFER INTERNET FORUM 2012 AND 2013 SAFT and the Youth Panel participated in the Safer Internet Forum the Insafe network strived together with the parents, grandparents 2012 and 203. The Safer Internet Forum has been organized by the and teachers who accompanied them during their stay in Brussels, to Safer Internet Programme as an annual conference on safer internet make the internet a better place for all. Discussions and debate did issues since 2004. It brings together representatives of industry, law look at some of the controversial issues that are high on the agenda enforcement authorities, child welfare organizations and policy mak- of users, policy makers and industry alike: ers. The past editions of the Safer Internet Forum have welcomed guests not only from Europe, but also from countries such as Aus- What more can we do to make internet a positive place where tralia, Brazil or the Russian Federation. entrepreneurship and creativity are encouraged? How do we empower young people with the digital and citizen- The ninth Safer Internet Forum, an annual conference under the ship skills they will need for a better online world tomorrow? EC Safer Internet Programme, was organised in Brussels this year Can industry really make online technology “safer by design”… with the support of Insafe-Inhope networks. It took place on 18 & and is it trying to do so? 19 October 2012 in Brussels, Belgium. More than 300 participants Are policy- and decision-makers listening to young users who took part, including young people and their parents and teachers. 33 are often at the leading edge in the online world? countries were represented and included members from the Insafe network as well as representatives from the coordinating node, the European Commission, and countries and representatives from out- side the network.

The tenth Safer Internet Forum took place on 17-18 October in Brus- sels, Belgium with the theme ‘Better Internet with You(th)’. It was preceded by the annual meeting of the pan-European youth panel and parents/grandparents/teachers’ panel, organised by Insafe with the support of INHOPE. At the SIF, youth from all 30 countries of

SAFER INTERNET FORUM 2012 Safer Internet in Iceland 12 Final Public Report 2012 - 2014

TEDX During the project period SAFT participated ered to this collection three talks; “Children’s 2013 the talks were promoted to the main with other organizations working on wel- use of Internet”, “Parental Responsibil- target groups, i.e. parents, teachers, welfare fare issues in producing number of 17 min ity” and “Internet Addiction”. The talks were and youth council officers. talks to be published online – using the well- filmed by a professional film crew and di- known and popular TED model. SAFT deliv- rected by a famous Icelandic actor. In August SCREEN CAPTURE FROM THE THREE SAFT TALKS

DON’T PARTICIPATE IN SOMETHING YOU DON’T DAILY NEWSPAPER KNOW ONLINE! SAFT developed 10 different types of ads with parental guidelines on internet use and on the hotline report but- ton, in different sizes, and negotiated free publication in the national daily newspaper Frettablaðið from June 2012. During the reporting period 1-3 ads have appeared in the paper on daily bases.

Example of internet advices published in the free national newspaper Frettablaðið TREAT OTHERS AS YOU WOULD LIKE TO BE TREATED ONLINE!

WAIT FOR YES! During the first 6 months of the project period SAFT collaborated to the SAFT 2013 survey. The target group has reacted very positively with a governmental taskforce in producing a Teacher’s handbook, a and media coverage has been more than expected. The filmed can DVD and online film, intended for us in the classroom but also to be be seen online with English subtitles. SAFT produced also an online used by parents at home. The DVD and teachers handbook were sent educational module to accompany the film. The modules were in- to all 9th grade classes in Iceland and the Minister of Culture and troduced to the school community in August 2013. It is worth men- Education encouraged all schools/classes to view the film on January tioning that this resource won the first prize as the best educational 30th 2013. The resource addresses sex and sexuality from different resource at the INSAFE training meeting in Tallinn in March 2013. angles. This 20 min movie is divided into 5 chapters: Sex, Pornogra- phy, Violence, How to set boundaries? and What if you are raped? All SCREEN CAPTURE FROM THE ONLINE EDUCATIONAL MODULE SUPPORTING THE address the role of the Internet and media in shaping the view on sex WAIT FOR YES! FILM and gender differences. Impact assessment was carried out parallel

STUTTMYND UM MÖRKIN MILLI OFBELDIS OG KYNLÍFS

CERTIFICATE FOR FIRST PLACE IN TALLINN COVER OF DVD 13

STAND BY YOURSELF! During the project period SAFT collaborated with the authors of the prior SAFT module Wait for Yes! and produced the 20 min educational film Stand by Yourself! The film and teachers handbook were sent to all 6-8th grade classes in Iceland and simultaneously premiered and viewed by all 6-8th grade students across Iceland on September 10th. The resources address sex, pornography, vio- lence, how to set boundaries, sexting and grooming and the role of the Internet and media in shaping the view on sex and gender differences. SAFT produced two interactive online self-test educational modules to ac- company the film and teachers handbook. THE MINISTER OF EDUCATION WITH HOW MOVIES DISPLAY THE BODY The interactive modules were introduced to STUDENTS DURING PREMIERING OF THE FILM the school community following the release of the educational film.

GARBAGE ISLAND AND HOMECOMING During the reporting period the popular bul- sources marketplace at the meeting and has lying educational resource The Garbage Is- now, at the request of number of nodes, been land and Homecoming, produced in the last translated into English by Insafe to be dis- project, were reprinted as the earlier print tributed among network members. was out and demand still high. The Youth panel created a short video spot in English to promote the resource at the Insafe train- THE STORYBOOK THE GARBAGE ISLAND ing session in Prague. The resource was se- (RUSLEYJAN) AND THE CORRESPONDING STOP- lected as a best practice example in the re- PLAY SCRIPT FOR HOMECOMING (HEIMKOMAN)

MAGAZINE, VIDEOS AND MAGNET During the project term SAFT worked with Vodafone a maga- zine on positive and safe internet use including articles on the hotline and helpline, bullying, sexting, grooming, gaming and hate speech. The magazine was distributed to 80% of house- holds in Iceland and made available online. SAFT and Vodafone also created 10 YouTube guidelines videos targeted at parents, on how to set parental control, security settings etc. on the computer and mobile device. The 2007 refrigerator magnet with 5 parental advices on safer internet was also updated dur- ing the project.

REFRIGERATOR COVER PAGE OF MAGAZINE MAGNET Safer Internet in Iceland 14 Final Public Report 2012 - 2014

SMARTPHONE AND TABLETS During the project term SAFT completed an ules. Target groups are students age 6-16, educational module on smart phones and teachers and parents. tablet computers that was distributed in September 2014. A teacher’s handbook and parental guidelines will accompany the mod- COVER PAGE

HATE SPEECH The 2013 SAFT survey indicated that has been ning and implementing the message. During the project period the increasing. SAFT has thus been focused on awareness raising, advo- Youth Panel has been present at some major national sport events cacy, and seeking for creative solutions against this problem. Special and tournaments, distributing balloons, t-shirts, tattoos (washable) focus is on equipping young people and youth organisations with and writs-bands carrying No Hate messages. In June 2014 SAFT start- the competences necessary to recognize and act against such human ed an Instagram competition on Online Hate Speech, winners to be rights violations. SAFT has implemented they key message into edu- announced in September 2014, and preparation are on their way for cational material developed and awareness campaigns throughout a YouTube competition on the same topic. the project period and the Youth Panel has been very active in plan-

COMPETITION

T-SHIRT POSTER YOUTUBE VIDEO

CYBER-HYGIENE 7-9 ÁRA BÖRN LEIÐBEININGAR FYRIR In 2014 SAFT started working on six “Stay research. All the material is being developed KENNARA OG FORELDRA: safe in Cyberspace / cyber-hygiene” e-learn- and published in both Icelandic and English ÆVINTÝRI KAFTEINS KJÆRNESTED ing interactive modules for the age groups to facilitated sharing between nodes. The Á NETHAFINU 5-6, 7-9, 9-13, 13-16, 16-18 and 18-20, ac- first two modules were disseminated to all companied by teachers and parents hand- 1st and 2nd graders in all schools in Iceland book and story books. The aim is to raise at the end of the project period. 5-6 ÁRA BÖRN awareness of the most pertinent cyber LEIÐBEININGAR FYRIR safety issues to each age group of student. FORELDRA OG LEIKSKÓLAKENNARA: ÆVINTÝRI EMBLU This approach in turn helps our students Í NETBÆ build robust vigilance in cyberspace. We aim to achieve this by assisting teachers and parents to facilitate highly effective learning using engaging, fun and memorable story- based lessons. The courses are founded on

MODULES: STAY SAFE IN CYBERSPACE 15

MEDIA LITERACY During the project term SAFT translated and distributed by request and at parental meet- adapted the Finish parental handbook on ings throughout the current school period. Children and Media. The handbook intro- The resource is also available online. duces various viewpoints to be considered in relation to media use among children of primary school age. The handbook is being

COVER OF HANDBOOK

ALLIR SNJALLIR! (EVERYONE SMART!) In October 2014 SAFT organized a very suc- parents and teachers and the intended in school – to be distributed to all schools in cessful conference on the use of smart de- outcome was new guidelines for school on Iceland in January 2015. All talks and round vices in school. The main target group were making policy for the use of smart devices table are available online.

ALLIR SNJALLIR! CONFERENCE AD

CONFERENCE GUESTS

SIGNING OF A CONTRACT In December 2012 the Safer Internet Centre throughout the project period, i.e. running Panel, was organized at Langholtsskoli to signed a contract with the Ministry of Edu- awareness campaigns and developing edu- celebrate this milestone. A local school band cation, Ministry of Interior and Ministry of cational material on safer internet issues as perfomed a song and all ministers addressed Welfare. The contract states that the minis- well as running a Helpline and Hotline. A the guests, speaking highly of the work car- tries will support all activities of the centre ceremony, chaired by a member of the Youth ried out so far by the centre.

MINISTERD OF EDUCATION, INTERIOR AND WELFARE MINISTERD OF EDUCATION, INTERIOR AND WELFARE STUDENTS FROM LANGHOLTSSKOLI AND CHAIR OF HEIMILI OG SKOLI SIGN THE WITH SAFT PROJECT MANAGERS CONTRACT Safer Internet in Iceland 16 Final Public Report 2012 - 2014

HELPLINE Since the beginning of this project SAFT has worked on updating and welfare of children was organized during the project term. Par- operating guidelines to deal with children’s concerns about illegal ticipants agreed on organizing cross-training sessions annually from or harmful content on the Internet. A helpline was established in now on. November 2007. During the project term it has been is operated in collaboration with Barnaheill - Save the Children in Iceland, the Red An important addition to the new helpline web is the Svarbox. Svar- Cross and The Post and Telecom Administration an Iceland. Special box is a name for a new communication system that expands the focus has been on promoting the helpline to children aged 8-16 years possibilities for visitors to use the helpline website. With a click of the as well as to the general population through parental meetings and mouse a user can get in direct contact with a service rep. and chat in the media. with them online. The system makes the staff more productive, and at the same time it increases the service level for customers. Prepared In preparation for the launch of the helpline SAFT carried out a na- answers, referring to old transcripts and more makes Svarbox the fu- tional survey focusing on the knowledge and /opinion of the general ture tool for our services. public. Results indicate that 74% of the general population thinks Categorizes and saves chat transcripts in a central database. that there is a great need for a public helpline that can provide as- Accepts offline messages and makes sure they reach their in- sistance on issue related to educational, social and psychological as- tended recipient. pects of the use of the Internet. Monitors unanswered chat requests and alerts users to unread messages. The FAQ list on the helpline homepage (www.1717.is) is detailed and Is well suited for international communications. is updated whenever staffs are faced with a question not covered. Can also be used for communications within SAFT. Below is a list of some the main issues that have been raised by the children and adults since the helpline was launched: It is easy for service reps to maintain more than one Svarbox chat at Online bullying, including hacking into accounts and posting a time and very easy to transfer ongoing chats between workers. The sexual material Svarbox will be open 24/7 with volunteers at the RedCross monitor- Grooming and sexting ing during non-office hours. Parents calling worried about on-line gaming, social networking and sexting Children finding child-porn online (forwarded to the Hotline/ Save the Children) Concerns about online bullying, how to response, to whom to report etc

The Helpline staff, from Heimili og skóli, Barnaheill - Save the chil- dren Iceland, Red Cross and The Post and Telecom Administration, are highly qualified, with academic background in psychology, education, law, media and technology. The staff has years of experience working in the field: including working on online safety for SAFT, child safety in general, laws and regulations on new media and technology, and working with children as educators/psychologists.

A new portal was developed during the last project term and cross- training between Helpline participants, i.e. 50 volunteers at the Red- Cross, and different agencies and NGOs concerned with the health THE HELPLINE PORTAL AND THE HELPLINE CHAT BOX

HOTLINE In 2001 Barnaheill- Save the Children Iceland opened a Hot- public, police, legislation, Internet service providers, child welfare line. A Report button was located on the organisation’s website agencies and other concerned parties to the role played by the In- (www.barnaheill.is), enabling individuals concerned to send in anon- ternet in sexual abuse of children, and to find ways to fight against ymous reports pointing out illegal material on the Internet, i.e. child these trends. The object is also to prevail on the Icelandic government sexual abuse images. Since 2010 the Hotline joined the SAFT consor- to shoulder responsibility in this field in Iceland as well as in the in- tium as a part of the Safer Internet Centre in Iceland. ternational arena. Cooperation among these parties is therefore a key element in this project. The mission statement of the Hotline is to draw the attention of the 17

A new Report button was launched at the beginning of October A media campaign on the new report button and new report form 2011. There people can report illegal and inappropriate online materi- was accompanied by adopting and disseminating a video-spot to all al. The button can be found on the webpages of Barnaheill - Save the TV stations and viral on Facebook and other social media. Reports to Children Iceland, SAFT and the National Police. Other organizations the Hotline increased between 300-400% following the campaign, can also install the button on their webpages. Reports go through from the average of less than one report per week to 3-4 on average Barnaheill - Save the Children Hotline’s website and are automatically per week. Over 90% of reports are on websites containing images of forwarded to the National police. The Hotline is operated in collabo- sexually abused children, around 5% are on bullying and around 1% ration with the National police and child welfare agencies concerning on hate-speech. Over 95% of all reports are on sites hosted outside prevention and advocacy. Iceland.

THE REPORT BUTTON AND HOTLINE-SPOT

HOTLINE VIDEO-SPOT

NATIONAL COOPERATION A SAFT Steering Committee was established at the onset of the An Advisory Committee was established at the onset of the project. project. The role of this committee is to oversee the management The Advisory Committee consists of 36 relevant stakeholders. The of the project throughout the project term and ensure a successful committee acted as a channel of communication among stakehold- completion of work packages. The committee also assisted in creating ers and the awareness node, and meets twice a year. Individual Steer- awareness tools for the main target groups and in developing a qual- ing Committee members also gave advice and feedback as needed ity assessment plan with the objective to ensure that all work pack- through other means of communication and were partners in indi- ages and the project as a whole was implemented to the quality level vidual awareness campaigns and activities. The Steering Committee of best practice in the respective areas and met stated objectives. The acted as a joint steering committee for the awareness node and the committee meet bimonthly during the project period. helpline and hotline.

THE ADVISORY BOARD

Barnaheill - Safe the Children Iceland The Association of film rights-holder in The National Centre for Educational Capacent Gallup Iceland Materials The Media Commission The Office of the Ombudsman for The Data Protection Authority Youth Panel Children The Icelandic Centre for Social Re- Parental Organization Videntifier search and Analysis University of Iceland University of / EUKidsOnline National Police Sexual Offences Division of the Metro- Government Agency for Child Protec- Minstry of the Interior politan Police of Reykjavik tion Advania Ministry of Education Apple The Consumer Spokesman 365 Media Prime Minister’s Office for Information The Association of IT TeachersThe As- The Consumers' Association of Iceland Society sociation of IT Teachers The Post and Telecom Administration The Icelandic Digital Freedoms Society Vodafone Red Cross Game TV • Ministry of Welfare The Icelandic National Broadcasting Icelandic Gaming Industry Service The Directorate of Health Iceland Telecom Microsoft Safer Internet in Iceland 18 Final Public Report 2012 - 2014

COOPERATION WITH THE INSAFE NETWORK Throughout the project term SAFT cooperated actively with individual nodes in Insafe network as well as within the network itself. This in- cluded participating in Insafe Steering Committee meetings, training sessions and focus groups. SAFT project managers also participated actively in other activities, such as online meetings, writing articles and took part in individual working groups. SAFT was also active in sharing resources and best practices with other network members.

COOPERATION WITH THE INHOPE NETWORK

Throughout the project term the Hotline cooperated actively with the INHOPE network. The staff of the Hotline participate in conferences and Task group meetings, and online meetings and conference calls.

CONCLUSION Heimili og skoli has since 2004 been in the forefront of safe use of As a conclusionary remark it can be said that all main objectives of Internet and other new media in Iceland through its management of the project were met and work progressed according to plan. The the SAFT project. Acting as a national node for Internet safety Hei- project also had interesting and value added additions not foreseen mili og skoli has gained significant knowhow on the technical side of at the beginning of the project. The project and its project managers safe Internet use as well as on developing safety Internet awareness were very visible throughout the project term at all levels of society. messages and promoting them through media campaigns on a na- The project drew an increasing interest from the media as it pro- tional level. Its unique role as a National Parent Association provided gressed and more media coverage was noted than before. Heimili og SAFT project managers the opportunity to effectively draw together skoli is dedicated in continuing with education children, parents and parents, children, school community and national authority’s and en- the public on Internet and new media safety in Iceland. courage a dialogue between all stakeholders on the importance of transparent communication, trust-building and preventive education when it comes to Internet and new media safety.

During this project term, greater relations were forged with industry stakeholders and government agencies responsible for safe use of Internet and other media. SAFT has been firmly established in Iceland as key source of information on safer use of Internet and new me- dia. By placing emphasis on positive messages and education rather than scare tactics, SAFT has also received a “good practice” labelling among key stakeholders in industry and government and managed to work at the same time with the 2 largest mobile operators Vodafone and Iceland Telecom on different projects. 19 CONTACT INFORMATION SAFT Address: Email: [email protected] Heimili og skóli The project’s website: www.saft.is Suðurlandsbraut 24, 2.hæð The INSAFE portal: www.saferinternet.org 108 Reykjavík Europe’s Information Society portal: Tel: +354 516 0100 http://ec.europa.eu/information_society/activities/sip/index_en.htm