TABLE OF CONTENTS
Safer Internet Programme 04 INSAFE 04 INHOPE 05 Safer Internet Programme in Iceland 05 Project Management 06 Program Implementation 06 Websites 07 Saft survey 2013 07 Parental agreements 07 Home and school annual journal 2012 07 Safer Internet Day 2013 08 Best children’s online content 08 The web we want 08 Play and learn: being online! 09 Consultations of the Youth Panel 09 Meetings with parents, teachers, peer-to-peer educators and students 09 Safer Internet forum 2012 10 TEDx 10 Fréttablaðið 10 Wait for yes! 11 Garbage Island and Homecoming 11 Signing of a contract 11 Helpline 12 Hotline 12 National Cooperation 13 Cooperation with the INSAFE network 14 Cooperation with the INHOPE network 14 Conclusion 14
Illustrations by Birgir Isar Guðbergsson, 12 years old.
The project is co-funded by the European Union through the Safer Internet plus programme: http://ec.europa.eu/ information_society/activities/sip/index_en.htm
Save the Children á Íslandi SAFER INTERNET PROGRAMME
Safer Internet Programme: Empowering of law enforcement bodies who exchange fighting illegal and harmful content on- and Protecting Children Online information and best practices related to line and actions promoting a safer online Young people and children are today criminal exploitation of the Internet in environment. amongst the biggest user groups of on- dissemination of child sexual abuse ma- line and mobile technologies in Europe. terial and a network of researchers who The Safer Internet programme has been The Safer Internet Programme aims at gather information about uses, risks and running since 1999. Three successive empowering and protecting children and consequences of online technologies for programmes have been adopted since young people online by awareness rais- children's lives. Industry-regulation is then, each one covering 4-5 years. ing initiatives and by fighting illegal and also encouraged. harmful online content and conduct. Within this programme Safer Internet Current programme (2009-2013): more Centres have been set up in 30 Europe- Safer Internet Centres: awareness rais- focus on grooming and bullying an countries. The Centres are also part ing and fighting illegal content Safer Internet 2009-2013 builds on the of a European network called INSAFE The Safer Internet Centres, present in success of the previous programme and (www.saferinternet.org) which is co- 30 European countries, develop informa- will have a budget of €55 million. The ordinated by the European Schoolnet tion/awareness raising material and or- new programme will fight not only illegal (www.eun.org) and Inhope, the Interna- ganize information sessions for children, content but also harmful conduct such as tional Association of Internet Hotlines parents and teachers. They also receive grooming and bullying. Funds will also (www.inhope.org). reports on illegal content found on the serve to develop expert knowledge about Internet and give advice on how to stay existing and emerging uses, risks and safe online. The Centres have also set up consequences of online technologies for youth panels that are consulted on safer children's lives, including the technical, Internet issues and information mate- psychological and sociological aspects of rial. online-related child sexual abuse.
A multi-stakeholder approach leading Making the Internet safer over the to complementary activities years: a chronology of the different pro- The Safer Internet Programme brings to- grammes gether stakeholders who can contribute The Safer Internet plus programme cov- to make the Internet safer: it funds, in ered the period 2005–2008 with € 45 mil- particular, a network of NGOs active in lion worth of funding. It covered mainly the field of child welfare online, a network public awareness activities, actions for
INSAFE Insafe is a network of national nodes that lines. Visit the Safer Internet plus pro- to bridge the digital divide between home coordinate internet safety awareness gramme for further details. and school and between generations. in Europe. The network is set up and co- funded within the framework of the Eu- The mission of the Insafe cooperation Insafe partners monitor and address ropean Commission’s Safer Internet plus network is to empower citizens to use emerging trends, while seeking to rein- Programme which comprises four action the internet, as well as other online force the image of the web as a place to technologies, positively, safely and ef- learn. They endeavour to raise aware- fectively. The network calls for shared ness about reporting harmful or illegal responsibility for the protection of the content and services. Through close co- rights and needs of citizens, in particu- operation between partners and other lar children and youths, by government, actors, Insafe aims to raise Internet educators, parents, media, industry and safety-awareness standards and support all other relevant actors. Insafe partners the development of information literacy work closely together to share best prac- for all. tice, information and resources. The net- work interacts with industry, schools and families in the aim of empowering people
4 SAFER INTERNET IN ICELAND INHOPE
INHOPE is the International Association ensuring swift action is taken in respond- to become members by providing of Internet Hotlines and coordinates a ing to reports of illegal content making consultation and training to meet network of Internet Hotlines all over the the internet a safer place. To achieve this best practice standards. world, supporting them in responding to mission, INHOPE has five specific objec- • To promote a better understanding reports of illegal content to make the In- tives: of the work of hotlines to policymak- ternet safer. It was founded in 1999 and • To establish policies and best prac- ers at an international level, includ- has grown to a network of 41 Hotlines in tice standards for hotlines and ing government, law enforcement 36 countries across the globe. This was encourage exchange of expertise and other related bodies, with the achieved with funding and support from among members through foster- aim of achieving better co-operation the European Commission under the ing good working relationships and internationally. Safer Internet Program. In recent years trust. • To raise awareness of INHOPE and Internet usage and connectivity have • To ensure rapid and effective re- member hotlines with key stake- grown rapidly. It has changed the way sponse to illegal content reports holders as well as the general public we communicate, the way we do business around the world by developing con- as a “one stop shop” for global re- and ultimately the way we live. Sadly sistent, effective and secure mecha- ports of illegal content from around there are those who use this technology nisms for exchanging reports be- the world especially Child Sexual for illegal activities especially spreading tween Hotlines internationally and Abuse Material. Child Sexual Abuse Material. ensuring a coordinated approach is taken. The mission of INHOPE is: • To expand the network of INHOPE To support and enhance the performance Hotlines around the world by iden- of Internet Hotlines around the World; tifying and supporting new Hotlines
SAFER INTERNET PROGRAMME IN ICELAND
Heimili and skóli, the National Parent As- schools (elementary and upper level) and sociation in Iceland, has been the Nation- individual parents. The Icelandic Red Cross runs the 1717 al Awareness Node for Internet Safety Helpline for people who need assist- in Iceland since 2004. The name created Barnaheill – Save the Children Iceland ance because of grief, anxiety, distress, for the awareness raising efforts is Sam- has operated a Hotline since November depression or suicidal thoughts can call félag, fjölskylda og tækni (Community, 2001. The Hotline has worked very close- the Red Cross help line free of charge 24 Family and Technology), with the acro- ly with the National Police and with other hours a day. The phone line also has a cru- nym SAFT. The project aims are to raise Hotlines. The hotline is a member of the cial function during times of emergency. awareness on the safe and positive use of international organisation INHOPE, and More than a hundred volunteers from the Internet and new media among chil- participates actively in the development the Red Cross Reykjavík Branch operate dren, parents, teachers, policy makers, of INHOPE. the phone line, having received training and the ICT industry in Iceland. to do so. 1717 is a toll free number and National Commissioner of Police is in the phone call does not appear on the Heimili og skóli is the overall coordinator charge of analysing reports and partner phone bill. The Red Cross coordinates the for the Safer Internet Centre, coordina- with Barnaheill – Save the Children Ice- helpline activities. tor for awareness actions and technical land in running the hotline. The National coordinator for awareness, hotline and Police investigates leads and forward helpline. Heimili and skóli is the National them to Barnaheill who uploads data to Parent Association in Iceland, independ- the IHRMS database – both will coop- ent of government, political parties and erate with other INHOPE hotlines. The religious organisations. Its members are National Police will also forward leads to parent’s councils and organisations of all Europol and Interpol.
ANNUAL PUBLIC REPORT 2012 - 2013 5 PROJECT MANAGEMENT
A Steering Committee has been established for the new SAFT Our Steering Committee includes representatives from the project. The role of this committee is to oversee the management Ministry of Education, Culture and Science in Iceland, Ministry of the project throughout the project term and ensure comple- of Interior, Ministry of Welfare, The University of Iceland, Save tion of work packages. The committee will also assist in creat- the Children Iceland, National Police, Red Cross, Media Com- ing awareness tools for the main target groups and help develop mission and Office of Post and Telecom Administration. Our a quality assessment plan with the objective to ensure that all Advisory Board includes representatives from different stake- work packages and the project as a whole is implemented to holders groups, such as government agencies, the industry, re- the quality level of best practice in the respective areas and are search centres, different bodies within the educational system meeting the stated objectives. The Committee meets every two and prevention measures agencies and groups. months during the project term. The members of the Advisory Committee are Gudberg K. Jonsson, SAFT Project Coordinator/ Manager, Hrefna Sigurjonsdottir, managing director of Hei- mili og skoli and project manager of Awareness, Gudni Olgeirs- son, The Ministry of Education, Science and Culture, Solveig Jakobsdottir, ICT Teachers Union and University of Education in Iceland, Haukur Arni, Project manager National Red Cross Helpline , Margrét Júlía Rafnsdóttir, Save the Children Iceland and project manager of Hotline, Anna Margret Sigurdardottir, project manager at the Office of Post and Telecom Administra- tion, Elfa Gylfadottir, Director at the Media Commission, Thor Thorarinsson, Ministry of Welfare and Vera Sveinbjornsdottir, Ministry of Interior.
Our mission statement is to empower children and parents to ! enjoy the Internet and other new media in a safe and positive way. Our main focus for the period was raising awareness on The Icelandic Safer Internet Centre net-ethics, online bullying, responsibility of parents and source criticism.
PROGRAM IMPLEMENTATION
During the project term SAFT instigated and participated in a One of our main objectives was to provide information about In- variety of activities and events where awareness of Internet ternet safety for children, parents and teachers, plus opportu- and new media safety were in the forefront. This includes par- nities to discuss problems and share possible preventive meas- ticipation in conferences and symposia for children and parents ures. Our awareness campaigns thus focused on promoting held across Iceland, roundtables with stakeholders, peer-to- positive messages about Internet and new media use through- peer talks with educators, and smaller presentations to target out the community. audience. The SAFT websites were also promoted actively as a source for awareness, user tips and educational materials.
SAFT also succeeded in establishing cooperation with all major outlets of the mass media in Iceland. These outlets were also active in promoting the SAFT project and different issues con- cerning the safety of children in the use of the Internet and new media. SAFT received more visibility in the media as the project progressed and SAFT project managers were regularly ap- proached and interviewed by the media and asked to comment on matters concerning children’s and young people’s use of the Internet and new media.
6 SAFER INTERNET IN ICELAND WEBSITES All consortium websites have been up- introduced to all webs in the latter part Twitter, both updated very frequently. dated regularly during the reporting of the last project term. New resources, Our Youth Panel has also its own account period: Awareness part at www.saft.is, developments, events, news and publica- on Facebook. Helpline at www.netsvar.is and Hotline tions are frequently uploaded. SAFT has at www.barnaheill.is. A new design was also a page on YouTube, Facebook and
! ! SAFT main website Helpline website Hotline website Facebook page ! Twitter page
SAFT SURVEY 2013 During the project term SAFT updated the questions and meth- conducted during the months February - April 2013 and results odology of the SAFT children and parental survey, already con- will be published in August 2013. The survey is the biggest one ducted three times since 2004. The current questionnaire was conducted in Iceland on safer internet issues and results have adapted to the EUKidsOnline survey and methodology also. The been used to give us a good overview on children’s behaviour survey is funded by the ministries of Education, Welfare and online, and as such help in decision making on what kind of edu- Interior according to an agreement with SAFT. The survey was cational resources might be needed.
PARENTAL AGREEMENTS During the project term SAFT produced a rules regarding internet use and “screen Parental Agreement posters and guidelines time”. The Parental agreements were dis- that address different health and school re- tributed to all school and parental organiza- lated recommendations parents can agree to tions in Iceland. follow at parental meetings. These include
Poster: parental agreements, class 1-4 !
ANNUAL JOURNALS 2012 Cover page of the Barnaheill – Save the The Heimili og skoli, Barnaheill – Save Children Iceland annual journal the Children Iceland and Red Cross an- nual journal were published in the fall of 2012. Part of the journals is dedicated to safer internet issues. The Heimili og skoli journal is printed and sent to all members on the national parental organization and all schools in Iceland and all journals are ! sent to public and private organizations involved with child welfare in Iceland. Cover page of the Heimili og skoli ! annual journal Cover page of the Red Cross annual journal
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ANNUAL PUBLIC REPORT 2012 - 2013 7 Newspaper ad for SID13 SAFER INTERNET DAY 2013 On Safe Internet Day 2013 SAFT organ- Welfare and Ministry of Interior partici- ized a one day conference. The first part pated – minister of education addressed of the conference focused on this year’s the conference and announce the win- SID topic “Connect with Respect”.. The ners of this year Positive Online Content latter part was organized as a follow up competition. The Youth Panel played a to the first Icelandic IGF meeting held big role, i.e. in preparation and sitting in at SID 2011, with number of different the panel of six workshops organized. As workshop and with participation of dif- previously the conference was streamed ferent stakeholders. The Ministry of Ed- online. The SID spot was aired online on ! ucation, Culture and Science, Ministry of all 3 major TV stations in Iceland on SID. TV ad for SID13
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! ! ! Guests arriving at the symposia Picture from workshop Picture from workshop
BEST CHILDREN’S ONLINE CONTENT In the fall of 2012 SAFT launched a national competition on best children’s online con- tent. The competition ran until January 2013 and the winners were announced at the Safer Internet Day 2013 conference. The Minister of Education addressed the winners and gave rewards. On this occasion prizes were only awarded to content devel- oped by adults, and the two winners will be ! Iceland. Minister of education, the two winners of the ! Poster promoting the competition national competition and a youth panellist who chaired the award ceremony
THE WEB WE WANT Towards the end of the reporting period SAFT ties online; “Information is not knowledge”, started translating and adapting the Insafe Albert Einstein; Participating on the web; resource The Web We Want (see: http://we- Shape your Identity; Privacy, my most pre- bwewant.eu/). The Web We Want is an educa- cious possession; and The artist in you. This tional handbook for use by 13-16 year olds, handbook is not only designed to be used in developed with and by young people. The the classroom, but can also serve as a useful exercises aim to trigger reflection on the resource for peer education. It is also suitable following issues: My rights and responsibili- for individual use.
Cover of The Web We Want
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8 SAFER INTERNET IN ICELAND PLAY AND LEARN: BEING ONLINE! Early in the reporting period SAFT translated and discuss these important issues. Although and adapted the Insafe resource Play and Learn: the activity book was created in such a way that Being Online! Whilst this activity book offers young children can enjoy and do the games alone, children from 4 to 8 years of age 30 pages of fun many of the exercises do have a deeper level. The and games, it also leads them to sharpen their booklet endeavours to encourage parents and basic language and mathematical, social and cul- teachers to talk about topics such as privacy and tural skills. It gives them a glimpse of the impact modern technology with their children and pu- modern technology can have on their everyday pils, starting from a very young age as these is- ! life. Above all it offers an opportunity for parents sues undoubtedly already play an important role Cover of Play and Learn: and teachers to sit together with their children in their lives. Being Online!
CONSULTATIONS OF THE YOUTH PANEL The Youth Panel is consulted on regular basis, both using online means as well as during meetings held in Reykjavik. During the reporting period the Youth Panel meet in Reykjavik prior to par- ticipating in the kick-of meeting of the Nordic Youth Panel at the EuroDig in Stockholm in June 2012. The Nordic Youth Panel is in Annex I and also available online here. Six Youth Panellists from Iceland participated in the EuroDig meeting, one in the Safer Internet Forum in Brussels in October and one attended the IGF in Baku in November. In addition the panel meet in Reykjavik in December 2012 and January and February 2012. In February several panellists participated in organizing and chairing the ! Safer Internet Day 2013 Symposia and workshops and presented Nordic Youth Panel meeting at EuroDig SAFT at the NetExpo annual conference. The panel is consulted in Stockholm June 2012 BEST CHILDREN’S ONLINE CONTENT regularly via Skype, Facebook and email on current issues and resources being developed.
MEETINGS WITH PARENTS, TEACHERS, PEER-TO-PEER EDUCATORS AND STUDENTS During the project term the project man- pated in a variety of activities and events We have been increasingly visible in the agers attended meetings of parent as- where awareness of Internet and New media as the project has progressed. sociations at schools as well as student Media safety has been in the forefront. We are regularly approached and inter- classrooms. In those meetings the project This includes a conference, seminars with viewed by the media and asked to com- is presented and safety issues addressed parents, round-table with stakeholders ment on matters concerning children’s and discussed with participants. During and peer-to-peer educators, and smaller and young people’s use of the internet the project term we have attended over presentations to target audience, for ex- and new media. We have also been ac- 90 parental and student meetings across ample at parental meetings at schools. tive in writing articles for magazines and Iceland. We have instigated and partici- newspapers.
From talks/meetings
ANNUAL PUBLIC REPORT 2012 - 2013 9 SAFER INTERNET FORUM 2012
SAFT and the Youth Panel participated in the Safer Internet Forum 2012. The Safer Internet Forum has been organized by the Safer Internet Programme as an annual conference on safer internet is- sues since 2004. It brings together representatives of industry, law enforcement authorities, child welfare organizations and policy makers. The past editions of the Safer Internet Forum have wel- comed guests not only from Europe, but also from countries such as Australia, Brazil or the Russian Federation. The ninth Safer In- ternet Forum, an annual conference under the EC Safer Internet Programme, was organised in Brussels this year with the support of Insafe-Inhope networks. It took place on 18 & 19 October 2012 in Brussels, Belgium. More than 300 participants took part, includ- ing young people and their parents and teachers. 33 countries were represented and included members from the Insafe network as well as representatives from the coordinating node, the European Commission, and countries and representatives from outside the Safer Internet Forum 2012 network.
TEDX During the reporting period SAFT participated with other or- Responsibility” and “Internet Addiction”. The talks were filmed ganizations working on welfare issues in producing number of by a professional film crew and directed by a famous Icelandic 17 min talks to be published online – using the well-known and actor. In August 2013 the talks and corresponding web (www. popular TED model (see www.ted.com). SAFT delivered to this fyrirlestrar.is) will be promoted to the main target groups, i.e. collection three talks; “Children’s use of Internet”, “Parental parents, teachers, welfare and youth council officers.
! ! !
Screen capture from the three SAFT talks
Fréttablaðið SAFT developed 10 different types of ads with paren- tal guidelines on internet use and on the hotline report button, in different sizes, and negotiated free publica- tion in the national daily newspaper Frettablaðið from June 2012. During the reporting period 1-3 ads have ap- peared in the paper on daily bases.
Treat others as you would like to be treated online! !
Don’t participate in something you don’t know online! !
10 SAFER INTERNET IN ICELAND Certificate for first place in Tallinn Wait for Yes! ! During the first 6 months of the reporting period SAFT collabo- parallel to the SAFT 2013 sur- rated with a governmental taskforce in producing a Teacher’s vey (see below). In general it can handbook, a DVD and online film, intended for us in the class- be said that the target group has room but also to be used by parents at home. The DVD and teach- reacted very positively and media coverage has been more than ers handbook were sent to all 9th grade classes in Iceland and expected. Them filmed can be seen online with English subti- the Minister of Culture and Education encouraged all schools/ tles here: http://faduja.is/files/Fadu_Ja_576p_enska.mp4.. In the classes to view the film on January 30th 2013. The resource ad- latter part of the reporting period SAFT has produced an online dresses sex and sexuality from different angles. This 20 min educational module to accompany the film. The modules will movie is divided into 5 chapters: Sex, Pornography, Violence, introduce to the school community in August 2013, at the be- How to set boundaries? and What if you are raped? All address ginning of the next school year. It is worth mentioning that this the role of the Internet and media in shaping the view on sex resource won the first prize as the best educational resource at and gender differences. Impact assessment is being carried out the INSAFE training meeting in Tallinn in March 2013.
STUTTMYND UM MÖRKIN MILLI OFBELDIS OG KYNLÍFS
! ! ! Screen capture from the online educational module supporting the Wait for Yes! film Cover of DVD
GARBAGE ISLAND AND HOMECOMING During the reporting period the popular bullying educational resource The Garbage Island and Homecoming, produced in the last project, were reprinted as the earlier print was out and demand still high. The Youth panel created a short video spot in English to promote the resource at the Insafe train- ing session in Prague (see here on SAFT YouTube: http://www.youtube.com/ watch?v=bLeSOlSPjTo). The resource was selected as a best practice example in the resources marketplace at the meeting.
The storybook The Garbage Island (Rusleyjan) and the corresponding Stop-Play script ! for Homecoming (Heimkoman) !
SIGNING OF A CONTRACT
In December 2012 the Safer Internet Centre signed a contract and Hotline. A ceremony, chaired by a member of the Youth with the Ministry of Education, Ministry of Interior and Minis- Panel, was organized at Langholtsskoli to celebrate this mile- try of Welfare. The contract states that the ministries will sup- stone. A local school band perfomed a song and all ministers ad- port all activities of the centre throughout the project period, dressed the guests, speaking highly of the work carried out so i.e. running awareness campaigns and developing educational far by the centre. material on safer internet issues as well as running a Helpline
Ministerd of Education, Interior and Welfare Ministerd of Education, Interior and Welfare Students from Langholtsskoli and chair of Heimili og skoli sign the contract with SAFT project managers
ANNUAL PUBLIC REPORT 2012 - 2013 11 HELPLINE
Since the beginning of this project SAFT has worked on updat- the project term. Participants agreed on organizing cross-train- ing operating guidelines to deal with children’s concerns about ing sessions annually from now on. illegal or harmful content on the Internet. A helpline was de- signed and opened in November 2007. During the project term An important addition to the new helpline web is the Svarbox. it has been is operated in collaboration with Barnaheill - Save Svarbox is a name for a new communication system that ex- the Children in Iceland, the Red Cross and The Post and Telecom pands the possibilities for visitors to use the helpline website. Administration an Iceland. Special focus has been on promoting With a click of the mouse a user can get in direct contact with the helpline to children aged 8-16 years as well as to the general a service rep. and chat with them online. The system makes population through parental meetings and in the media. the staff more productive, and at the same time it increases the service level for customers. Prepared answers, referring to In preparation for the launch of the helpline SAFT carried out a old transcripts and more makes Svarbox the future tool for our national survey focusing on the knowledge and /opinion of the services. general public. Results indicate that 74% of the general popula- tion thinks that there is a great need for a public helpline that • Categorizes and saves chat transcripts in a central data- can provide assistance on issue related to educational, social base. and psychological aspects of the use of the Internet. • Accepts offline messages and makes sure they reach their intended recipient. The FAQ list on the helpline homepage (www.netsvar.is) is de- • Monitors unanswered chat requests and alerts users to un- tailed and is updated whenever staffs are faced with a question read messages. not covered. Below is a list of some the main issues that have • Is well suited for international communications. been raised by the children and adults since the helpline was • Can also be used for communications within SAFT. launched: • Online bullying, including hacking into accounts and post- It is easy for service reps to maintain more than one Svarbox ing sexual material chat at a time and very easy to transfer ongoing chats between • Grooming and sexting workers. The Svarbox will be open 24/7 with volunteers at the • Parents calling worried about on-line gaming, social net- RedCross monitoring during non-office hours. working and sexting • Children finding child-porn online (forwarded to the Hot- line/Save the Children) • Concerns about online bullying, how to response, to whom to report etc
The Helpline staff, from Heimili og skóli, Barnaheill - Save the children Iceland, Red Cross and The Post and Telecom Admin- istration, are highly qualified, with academic background in psychology, education, law, media and technology. The staff has years of experience working in the field: including working on online safety for SAFT, child safety in general, laws and regula- tions on new media and technology, and working with children as educators/psychologists.
A new portal was developed during the last project term and cross-training between Helpline participants, i.e. 50 volunteers at the RedCross, and different agencies and NGOs concerned The Helpline portal and the Helpline Chat Box with the health and welfare of children was organized during
HOTLINE
In 2001 Barnaheill- Save the Children Iceland opened a Hot- The mission statement of the Hotline is to draw the attention of line. A Report button was located on the organisation’s website the public, police, legislation, Internet service providers, child (www.barnaheill.is), enabling individuals concerned to send in welfare agencies and other concerned parties to the role played anonymous reports pointing out illegal material on the Inter- by the Internet in sexual abuse of children, and to find ways to net, i.e. child sexual abuse images. Since 2010 the Hotline joined fight against these trends. The object is also to prevail on the the SAFT consortium as a part of the Safer Internet Centre in Icelandic government to shoulder responsibility in this field in Iceland. Iceland as well as in the international arena. Cooperation among these parties is therefore a key element in this project.
12 SAFER INTERNET IN ICELAND A new Report button was launched at the beginning of October A media campaign on the new report button and new report 2011. There people can report illegal and inappropriate online form was accompanied by adopting and disseminating a video- material. The button can be found on the webpages of Barnaheill spot to all TV stations and viral on Facebook and other social Save the Children Iceland, SAFT and the National Police. Other media. Reports to the Hotline increased between 300-400% fol- organizations can also install the button on their webpages. Re- lowing the campaign, from the average of less than one report ports go through Barnaheill- Save the Children Hotline’s web- per week to 3-4 on average per week. Over 90% of reports are on site and are automatically forwarded to the National police. The websites containing images of sexually abused children, around Hotline is operated in collaboration with the National police and 5% are on bullying and around 1% on hate-speech. Over 95% or child welfare agencies concerning prevention and advocacy. all report are on sites hosted outside Iceland.
The Report button and hotline-spot
Hotline video-spot
NATIONAL COOPERATION
A SAFT Steering Committee was established at the onset of the A SAFT Advisory Committee was established at the begin- project. The role of this committee was to oversee the manage- ning of the project with the aim to act as an advisory board for ment of the project throughout the project term and ensure a the project. The Advisory Committee consisted of 36 relevant successful completion of work packages. The committee also stakeholders. The committee acted as a channel of communica- assisted in creating awareness tools for the main target groups tion among stakeholders and the awareness node, and meets and in developing a quality assessment plan with the objective twice a year. Individual Steering Committee members also gave to ensure that all work packages and the project as a whole was advice and feedback as needed through other means of commu- implemented to the quality level of best practice in the respec- nication and were partners in individual awareness campaigns tive areas and met stated objectives. The Committee met on two and activities. The Steering Committee acted as a joint steering occasions during the project term. committee for the awareness node and the helpline andhot- line.
The Advisory Board
• Barnaheill - Safe the Children • Microsoft • The Association of film rights- Iceland • 365 Media holder in Iceland • Government Agency for Child • The National Centre for • The Consumer Spokesman Protection Educational Materials • The Office of the Ombudsman for • Capacent Gallup • The Consumers’ Association of Children The Helpline portal and the Helpline Chat Box • Apple Iceland • The Association of IT Teachers • The Media Commission • The Data Protection Authority • Videntifier • Prime Minister’s Office for • The Post and Telecom • Vodafone Information Society Administration • University of Akureyri / • Youth Panel • The Icelandic Centre for Social EUKidsOnline • The Icelandic Digital Freedoms Research and Analysis • Ministry of Welfare Society • Red Cross • Parental Organization • National Police • Game TV • The Icelandic • University of Iceland National • Icelandic Gaming Industry Broadcasting Service • Sexual Offences Division of the • Minstry of the Metropolitan Police of Reykjavik Interior • The Directorate of Health • Iceland Telecom • Ministry of Education • Advania
ANNUAL PUBLIC REPORT 2012 - 2013 13 COOPERATION WITH THE INSAFE NETWORK
Throughout the project term SAFT cooperated actively with in- dividual nodes in Insafe network as well as within the network itself. This included participating in Insafe Steering Commit- tee meetings, training sessions and focus groups. SAFT project managers also participated actively in other activities, such as online meetings, writing articles and took part in individual working groups. SAFT was also active in sharing resources and best practices with other network members.
COOPERATION WITH THE INHOPE NETWORK
Throughout the project term the Hotline cooperated actively with the INHOPE network. The staff of the Hotline participate in conferences and Task group meetings, and online meetings and conference calls.
CONCLUSION
Heimili og skoli has since 2004 been in the forefront of safe use As a conclusionary remark it can be said that all main objec- of Internet and other new media in Iceland through its manage- tives of the project were met and work progressed according to ment of the SAFT project. Acting as a national node for Inter- plan. The project also had interesting and value added additions net safety Heimili og skoli has gained significant knowhow on not foreseen at the beginning of the project. The project and its the technical side of safe Internet use as well as on develop- project managers were very visible throughout the project term ing safety Internet awareness messages and promoting them at all levels of society. The project drew an increasing interest through media campaigns on a national level. Its unique role as from the media as it progressed and more media coverage was a National Parent Association provided SAFT project managers noted than before. Heimili og skoli is dedicated in continuing the opportunity to effectively draw together parents, children, with education children, parents and the public on Internet and school community and national authority’s and encourage a dia- new media safety in Iceland. logue between all stakeholders on the importance of transpar- ent communication, trust-building and preventive education when it comes to Internet and new media safety. Barnaheill – Save the Children Iceland has been in the forefront in protection of children against violence on the internet since 2001. It is the only organization that has operated a Hotline in Iceland and has been working actively in protecting children against sexual violence for close to 12 years today.
During this project term, greater relations were forged with industry stakeholders and government agencies responsible for safe use of Internet and other media. SAFT has been firmly established in Iceland as key source of information on safer use of Internet and new media. By placing emphasis on positive messages and education rather than scare tactics, SAFT has also received a “good practice” labelling among key stakeholders in industry and government and managed to work at the same time with the 2 largest mobile operators Vodafone and Iceland Telecom on different projects.
14 19 CONTACT INFORMATION
SAFT Address: Email: [email protected] Heimili og skóli The project’s website: www.saft.is Suðurlandsbraut 24, 2.hæð The INSAFE portal: www.saferinternet.org 108 Reykjavík Europe’s Information Society portal: Tel: +354 562 7475 http://ec.europa.eu/information_society/activities/sip/index_en.htm