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Paulo Expo 22 - 24 POST SHOW REPORT SAO SEPTEMBER PAULO EXPO 22 - 24 THE EVENT SECTORS S R Between the 22nd and the 24th of S E E L I A R S O E September, São Paulo was home to the S L CES HO largest bike event in Latin America. A W Known as the most relevant event of the sector, Brasil Cycle Fair gathered the S E L S C R I LE main manufacturers, distributors, BYC DEA wholesalers, importers, bike shop owners, S professionals and lover of the bike universe E C N S A during the three days of the event. R I E L T P R P O A P P D IM ARTS AN GOLDEN SPONSOR OFFICIAL RADIO STATION CO-LOCATED EVENTS INSTITUTIONAL SUPPORT SUPPORT PARTNER EVENTS SUSTAINABILITY PARTNER OFFICIAL CARRIER VENUE MEDIA PARTNER cyclomagazine ORGANIZATION AND PROMOTION Business and leisure in one place The event showed one more time that it is the ideal place for business generation, as well as providing leisure for the entire Family and disseminate the bicycle culture in many forms. Business Visitors 7 OTHER 6 During the three days, the event received SERVICES over 6.200 visitors of the sector. FIELD OF ACTIVITY EXHIBITING 300 BRANDS 87 COMMERCE WHOLESALE OF ACCESSORIES PARTS AND EQUIPMENT FOR BICYLES 34 BIKE SHOP PRESIDENT VICE-PRESIDENT OWNER 18 ASSISTANT ROLE 15 ANALYST 13 DIRECTOR 12 5 LEADER COORDINATOR SELLER MANAGER 3 SUPERVISOR More content to the day to day of the industry’s professionals Still on the business area, in partnership with SEBRAE, ABCOMM and SIMEFRE, Brasil Cycle Fair brought prominent level content for professionals through lectures with relevant themes to the day to day of the bike shop owners/distributors. LECTURES PARTICIPANTS More content to the day to day of the industry’s professionals Tech Cycle Challenge gathered developers, designers, entrepreneurs and specialists in Tech Cycle mobility to work on developing digital platforms such as apps, chatbots and systems bringing more technology to the sector Challenge improving mobility. The winner group Iobken with the Project IObike – platform which promotes communication between cyclists, sending notications about cycle lanes, and smart clothes that send notications through the NFC technology. Testimonials We are very satised with our participation. We could achieve We are very happy to take all our launch targets, as well as being recognized by the public. part in Brasil Cycle Fair. This is However, the most important was the interaction with the public: our rst year, the brand Audax our bikes were greatly accepted, our designs and color options. is also new, with only a year GUILHERME SANTOS and a half. The show is very CEO at Tropix important because it brings the sector together. The end user, the cyclist, is also very important to us, because they make the brand powerful and I work at a bike shop in Fortaleza, called Barcellos, and this is have the opportunity to test our my rst time at the show. I came looking for launches, new bikes, which help them see the partners, distributors and equipment. I am sure that our Customer quality of our products. Service will improve after this experience and knowledge that I gained here. TULIO BEZERRA AROLDO MATOS BARBOSA Superintendent at Audax Visitor / Bike Shop Owner Some of the brands present B2B 27 hours In the external area, the event brought a number of attractions that gathered of leisure the public’s curiosity END USER During the three days of event, the show received over 9.800 visitors interested in getting to know the latest launches and trends in the Market. Having an external area and one internal was excellent. A big venue To us, Specialized, the show in this with easy access. A 1st class venue with an European level. Brasil new format was very positive. It is Cycle Fair delivered something that the market waited for a long time great to have the end user, especially SERGIO GALLO when we talk about the test rides. Director at Groove Bikes Brasil Cyle Fair has got the format right this year. It is a nice show to be at, there were children, families, areas to drink beer, for kids to play, several products on display… It was a ride that covered all types of people The show managed to attract the end user and the bike shop owner. and the entire family, a remarkable This is the rst show that I see in Brazil that manages to do this. The success. exchange of experience, the return from the public has been very important. The external area was spot on, being able to present our MARINA RICHWIN launches to the public. From what we saw at the show, I believe the Marketing Manager at Specialized next edition will be bigger and better. Giuliano bertazzolo Marketing Coordinator at Thule Some of the brands present B2C TEST RIDE With 8kms of extension, the Urban and Mountain Bike tracks attracted visitors such as athletes and children! As well as testing the best bikes in the market, visitors could ride through the Botanical Gardens. Over 1,000 bike models of distinct categories such as: mountain bikes, triathlon, road, urban, e-bikes, BMX, cyclocross and gravel bike. OVER Presence of the main brands 1.800 TEST RIDES CIMTB The rst mountain bike XCO race in São Paulo was a success, full of challenges. The public surrounded the CIMTB track during the start line and the athletes pedaled fast through the Botanical Gardens. OVER NATIONAL AND INTERNATIONAL KM 400ATHLETES 6 OF TRACK It was very intense with the athletes attacking the entire time. A tough race, but also great fun. Participating at a race in Sao Paulo inside Brasil Cycle Fair is a fantastic opportunity. LUIZ HENRIQUE COCUZZI Scott Athlete from Equipe Lar and the stage winner It was exactly as we dreamed. It was all ne. The public’s reception was fantastic. We are planning 2018 with bigger and better attractions. Athletes, supporters, teams, were all brilliant! Next year, we will be back! ROGERIO BERNARDES Organizer of CIMTB Levorin NIGHT RUN Still on the mountain bike track, the Night Run took place, offering an opportunity to racing lovers. OVER 150 PARTICIPANTS womEN s Winner FRANCISCA MARIA COSTA OLIVEIRA MEN s Winner DIOGO MALAGON BMX Super Spine Brazilian Championship The championship received 75 competitors, among them the main South American athletes such as: Anderson Kakaroto, André Jesus, Caio Rabisco, Danilo Ferrugem e Douglas Leite “Doguete" SP Stage Winner DOGUETE I love BMX. I am Always here having fun with my friends and happily, I did a good presentation and ended in rst place in this run. I am very happy. The show was simply amazing, the public came and it is satisfying to see this. It is the public that makes this sport grow, so their presence is very important DOUGLAS LEITE DOGUETE Winner of the SP stage of the BMX Super Spine Brazilian Championship It was great because we could gather the best athletes in Brazil and in the world in this stage. Also, we took BMX to other types of public that like bicycles and this is one of the nicest things that a sport can give you. A cyclist often starts doing BMX then goes on to MTB or the other way round. The event was a success, the public came and we only had positive feedbacks. The idea now is to organize another stage next year ANDRE RIBEIRO Organizer of this stage AND MORE... Kids AREA In this area, children had the opportunity to pedal for the rst time with help from Bike Anjo. STAGE Area dedicated to the sharing of knowledge related to the cycling Pump Track culture. Life stories, of sport overcoming and other themes such AMATEUR AND KIDS as mobility were part of the stage. Area in which visitos could develop their skills The global “Bicycle Mayor” initiative arrived in São Paulo and was presented during Brasil Cycle Fair. The program aims at accelerating the expansion of cycling in the city and at achieving one billion cyclists. Created in Holland, the project was implemented in Amsterdam, Sidney, Mexico, among others. In each location, ambassadors were selected and received the title of “Bicycle Mayor”. A cycling parade took place and received the visit of the Sao Paulo’s Secretary of Transport and Mobility, Sergio Avelleda, and the Consulate General of the Kingdom of the Netherlands in Sao Paulo. The activist JP Amaral, from Bike Anjo, was chosen the representative of São Paulo. Now, it is time to pedal for 2018 EVEN BETTER! Bring your brand to this great gathering of the sector [email protected] +55 11 3205 5050 / 5006 Organization and Promotion.
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