as much a part of New York as its subways

WNBC-TV devotes over one-third ences, too. More New Yorkers tune thoughtful audiences. (Detailed of community-station bond— of its schedule to information, edu- to Recital Hall in a typical month brochures available on request. joined with the wide ranging NBC cation, culture. More than pro- than will attend concerts at Phil- Current sponsors are P. Lorillard Network programming of diver- grammed by any other New York harmonic Hall in Lincoln Center Company, Bowery Savings Bank, sified entertainment and informa- commercial television station. in a year. WNBC-TV's Dialogue, and Socony Mobil Oil Company, tion — is distinctive to the pro- More hours of hard news, too. Open Mind, Direct Line, and Inc.) gramming of all NBC Owned That's why WNBC-TV is known as Youth Forum each attracts more WNBC-TV - serving the metro- Stations. "New York's community-minded New Yorkers than subscribe to politan area of Xew York, New station." the Saturday Review. (Youth Jersey, and Connecticut — creates Forum alone has won 23 awards programs that viewers talk about, Each week, more than 90% of WNRC-TV, NEW YORK for excellence and community think about, care about. That's New York's metropolitan area WRCV-TV, PHILADELPHIA service.) Together, these five pro- why New Yorkers rely on WNBC- families spend over 11 hours with WNBQ, CHICAGO grams form the basis for a new TV. It links them to local issues WNBC-TV's diversified entertain- KNBC, LOS ANGELES sponsorship plan called Pathways and events —much as the subway ment and information schedule. WRC-TV, WASHINGTON And the unique, community-serv- — to help advertisers concentrate system links them to many points NBC Owned. Represented ice programs reach sizable audi- impact on New York's most in the metropolitan area. This kind by NBC Snot Sales.