TOP PERFORMERS • AUGUST 2020 PRESENTED BY USC UNIVERSITY COMMUNICATIONS

MEDIA RELATIONS

Twins attending USC reunite with Keck School doctor who saved them KNBC-TV’s “Today in LA”, KNBC-TV’s “California Live”, KNBC-TV, KTTV-TV, KTLA-TV, WGHP-TV, WRIC-TV, CBS 4 Valley Central, KSWB-TV, KNSD-TV, KTXL-TV and KRON-TV featured nationwide coverage of Ramen Chmait of the Keck School of Medicine of USC and his reunion with the twin incoming USC students whom he helped deliver many years ago.

USC goes the distance to keep students safe Good Morning America, The New York Times, the Los Angeles Times, KCBS-TV, KNX 1070 AM, KFI 640 AM, KNBC-TV, the Los Angeles Daily News, KCBS-TV, KTLA-TV, KABC-TV, KNBC-TV and KCRW-FM covered USC’s decision to move entirely to remote learning for the fall semester, with minimal exceptions for clinical education.

USC experts uncover COVID-19’s symptom progression NBC News, The Today Show, Business Insider, the New York Post, CNN, Inside Edition and Yahoo News featured research by Peter Kuhn and James Hicks of the USC Michelson Center, along with doctoral candidate Joseph Larsen, on the likely order of COVID-19 symptoms. Additional coverage was found via KCBS-TV, KABC-TV, KNBC-TV, KFI 640 AM, KPCC-FM and KTLA-TV.

TWITTER AUGUST 2020 AVERAGES VIEWS: 9,457 • LIKES: 21 • RETWEETS: 6

Views: 42,519 Views: 38,295 Views: 22,808 Likes: 10 Likes: 38,295 Likes: 44 Retweets: 3 Retweets: 77 Retweets: 26 TOP PERFORMERS • AUGUST 2020

USC NEWS TOP NEW STORIES USC Dornsife launches 2020 election tracking poll; Biden leads by 11 points (211,569 page views) The year’s version of USC’s groundbreaking Daybreak Poll will provide three ways to estimate how Americans may vote in the 2020 presidential election. The Dornsife poll was sure to be a big draw: In 2016, it was the sole national poll to indicate a Trump victory was possible. More than 60% of traffic came via a link from Drudge Report, with another 22% from Google searches. USC scientists identify the order of COVID-19’s symptoms (61,053 page views) Knowing which symptoms appear first will help doctors identify COVID-19 patients sooner and make better treatment decisions. Readers are drawn to COVID-19 stories that provide them news they can use; this one fit the bill perfectly. Google searches provided the bulk of traffic.

USC professor’s DIY online teaching hack to engage students goes viral (56,072 page views) Emily Nix wants to excite and captivate the students in her economics course this fall. With less than $60 in materials, here’s what she cooked up. Readers — and fellow educators — loved this interesting story about a resourceful professor making the best of a difficult situation. Traffic came from a variety of platforms.

TOP OLDER STORIES Antihistamines prevent ‘Asian flush’—alcohol-induced facial redness—but pose risks (December 2016) – 7,648 page views Coronavirus vaccines are coming, but when will they arrive? (June 2020) – 6,215 page views Students built the USC campus in Minecraft — and it’s amazing (TFM) (June 2020) – 5,514 page views

FACEBOOK AUGUST 2020 AVERAGES VIEWS: 9,457 • LIKES: 21 • SHARES: 6

Views: 42,519 Views: 38,295 Views: 22,808 Likes: 10 Likes: 352 Likes: 44 Shares: 3 Shares: 77 Shares: 26

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UNIVERSITY SENTIMENT

Post Volume Potential Impressions Sentiment Top Social Media 193,831 4.2 billion Influencers +34% from previous month +11% from previous month  3% Positive  2% Negative  95% Neutral

Post Volume Trend

Soumya Karlamangla Potential Impressions: 38,558,270

Los Angeles Times Online conversation mentions about USC peaked in the week of August 21 (25,019 posts). Potential Impressions: 4,589,890 Trending highlights by week below: AUGUST 25000 20000 15000 10000 5000 0 WEEK OF AUGUST 1 WEEK OF AUGUST 17 ‘Definitely awkward’: University freshmen get There are no ‘great risks’ to driving a convertible Reuters via MSN.com: 25,885,215 during the COVID-19 pandemic, experts say online welcome Business Insider via MSN.com: 25,885,215 followers/ followers/daily unique visitors daily unique visitors Lori Loughlin Will Go to Prison for 2 Months for College Admission Bribes The Daily Beast via China continues to exert damaging influence MSN.com: 25,885,215 followers/daily unique visitors on Hollywood, report finds theguardian.com: 10,428,837 followers/daily unique visitors WEEK OF AUGUST 24 Cleavon Gilman WEEK OF AUGUST 10 Survivors of Mengele’s twin experiments Potential Impressions: 3,071,330 CBS News via MSN.com: 25,885,215 followers/daily Coronavirus: Order you get COVID-19 unique visitors symptoms in news.com.au: 2,401,253 followers/ daily unique visitors Dozens Of USC Students Test Positive For CBS Los Angeles via MSN.com: NCAA cancellations create frustration for COVID-19 25,885,215 followers/daily unique visitors Olympic sports athletes at USC and UCLA latimes.com: 1,802: 498 followers/daily unique visitors CDC’s New COVID Testing Guidelines webmd.com: 4,249,446 I was a Chinese grad student and lost all of my Trigger Concern followers/daily unique visitors money in a scam. How could it happen to me? latimes.com: 1,802,498 followers/daily unique visitors USC halts football workouts due to posi- tive coronavirus test results usatoday.com: 4,182,163 followers/daily unique visitors Molly Knight Potential Impressions: 2,632,300

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