The annual PromaxBDA Local Awards celebrates and honors the best in local media, marketing and design, driving excellence, creativity and innovation from the local market. The Local Awards are presented at Station Summit 2015, the yearly gathering of networks, station groups, syndicators and local broadcasters where we discuss, dialogue and debate the issues, trends and emerging business opportunities driving success in local television.
2015 PromaxBDA Industry Icon Award Presented to… Leslie Lyndon Veteran Fox TV Stations advertising and promotions executive; recognized for her 18 years of distinguished service to local station creative directors, network colleagues, and syndication partners.
2015 PromaxBDA Local Award Winners GENERAL BRANDING/IMAGE: GENERAL BRANDING/IMAGE: NEWS STATION IMAGE – LARGE MARKET NEWS STATION IMAGE – MEDIUM MARKET GOld GOld News10 Oscars - Red Carpet George Knapp “Some Stories” - Real Stars Now You Know Launch Campaign News10 KXTV KLAS-TV / “8 News NOW” Silver Silver PEACE Winter Is Not A Season; WPIX-TV/ PIX11 It’s An Occupation. BRONZE WTNH Your Morning Rebooted BRONZE KXAS NBC 5, Planet 365, On Your Side Defined HotHaus Creative WGRZ GENERAL BRANDING/IMAGE: NEWS GENERAL BRANDING/IMAGE CAMPAIGN – STATION IMAGE – SMALL MARKET LARGE MARKET GOld GOld Weather Screens NBC4 Image Campaign WTVA KNBC Silver Silver Your Best Morning - Jay Galle “Why Turn to News 4?” WDSU Creative Services WNBC - NBC 4 New York BRONZE BRONZE WKBN History Image Behind the Scenes WKBN Bell Media Agency
GENERAL BRANDING/IMAGE: STATION GENERAL BRANDING/IMAGE CAMPAIGN – IMAGE (NON-NEWS STATION) MEDIUM MARKET GOld GOld “What A Game” - CSN Image CTV MORNING LIVE EDMONTON - Commercial REAL PERSONALITIES Comcast Sportsnet Chicago & Bell Media Agency 11 Dollar Bill Silver Silver The Hands That Built Connecticut WOTV Image WTNH WOTV BRONZE BRONZE CTV News Edmonton - TVA - Lancement artisans Your News Now Groupe TVA Bell Media Agency
TOTAL PACKAGE DESIGN – STATION/ GENERAL BRANDING/IMAGE CAMPAIGN – CHANNEL: ON-AIR SMALL MARKET GOld GOld WMLW: THE M WGNO-TV God Bless Louisiana WMLW Campaign Silver WGNO-TV WGN-TV New Look Silver WGN-TV WHY WE INVESTIGATE BRONZE Waterman Broadcasting SEASON OF SHARING BRONZE Tribune Creative West WPTA Your Story. Made Here WPTA 21Alive HOLIDAY/SPECIAL EVENT PROMOTION IMAGE PROMO GOld GOld Good Day Christmas The U’z Toons: Sketch Comedy CW31/KMAX WCIU Silver Silver For Dad 100% Chance of Eubank America CV Network KSL TV BRONZE BRONZE TVO Holidays 2014 Donate To TVO TVO TVO
PROGRAM PROMOTIONAL SPOT SPECIAL EVENTS PROMO GOld GOld Get Flashed Bank of America Chicago Marathon WSFL-TV WMAQ Silver Silver White Coat Man Good Day Comic Con KSL TV CW31/KMAX BRONZE BRONZE Lip Dub 2015 Florida Supercon Contest FOX 50/WRAZ SFL-TV
PROGRAM PROMOTIONAL CAMPAIGN Design: ID GOld GOld Darby Douglas Returns to KHOU SFL-TV Holiday IDs KHOU-TV SFL-TV Silver Silver METS ON PIX11 Holiday IDs WPIX-TV/ PIX11 WPIX BRONZE BRONZE Silvi Knows TeleXitos Network ID KING 5 Telemundo Station Group BRONZE koin 6 Watching out for you ids koin-tv GENERAL ENTERTAINMENT: IMAGE PROMO – NEWS PROGRAM PACKAGE GOld GOld NBC 5 Investigates “Because” + Elements of Comedy Reporter Interviews KPLR/Tribune WMAQ Silver Silver LIVE FROM THE RED CARPET: Morning Mix OSCARS, CCMA, EMMYS Fox 17 Tribune Creative West BRONZE BRONZE KOIN 6 News This Morning Relaunch The Valley Show Open KOIN-TV WBDT-TV/Media General INFORMATIONAL GRAPHICS – NEWS NEWS/INFORMATION PROGRAM SPOT GOld GOld KOIN 6 Graphics I’m a Ten KOIN 6 and Media General Fox 17 Silver Silver Orion Launch & Recovery CTV News Toronto - Reporters: Global News - Shaw Media “Michelle” “Colin” “Ashley” BRONZE and “Pat” Tracking the Tropics: Bell Media Agency Flood Driving BRONZE WRAL-TV Global BC - News Hour image campaign NEWS: OPEN/TITLES/BUMPERS Global BC GOld CTV News: “The Big Picture” PROGRAM SPECIFIC PROMO – NEWS Bell Media Agency GOld Silver CCTV Global Business CTV News: “Lifetime” Phoenix Media Group Bell Media Agency Silver BRONZE CTV NEWS - CTV NEWS 22News Bishop Rozanski Open TORONTO REBRAND WWLP Bell Media Agency BRONZE Global News Believes in a Greater Toronto Global News - Shaw Media SPECIAL NEWS REPORT OR EVENT SPORTS: OPEN/TITLES/BUMPERS PROGRAMMING GOld GOld Spurs Final Trejo CTV News Toronto - “Podium” Spurs Sports & Entertainment “Issues” “Transportation” Silver Bell Media Agency LA KISS Football on KCAL9 Silver Show Open Target 12: Where’s the Chief? KCAL9 TV Los Angeles WPRI BRONZE BRONZE NFL Matchup Bumper Good Witness? WRC Washington D.C. ABC22/Sinclair Broadcast Group LIVE EVENT SPOT SPORTS PROGRAM SPOT GOld GOld WBZ-Boston Marathon 2014 House of Fans WBZ-TV SNY Silver Silver Bank of America Chicago Marathon WGN-TV Crosstown Cup WMAQ WGN-TV BRONZE BRONZE TVS Match d’ouverture - Get Ready Montreal vs Toronto WDSU Creative Services Groupe TVA
PROMO – SPORTS ENTERTAINMENT PROGRAM SPOT GOld GOld Friday Night Frenzy Phantom Gourmet: Food Fight WLFI/Media General WSBK-TV Silver Silver Houston Dynamo “Tribal” “24” Returns and We’re out of Telemundo Houston Coffee KSAZ FOX 10 Phoenix BRONZE Minito Brasil BRONZE Telemundo Station Group: The Flash on CW31 “Minuto Brasil” CW31/KMAX HOLIDAY/SEASONAL/SPECIAL EVENT DAYPART/BLOCK OF PROGRAMS SPOT PROGRAM SPOT GOld GOld Elements of Comedy CTV News Toronto - “Podium” KPLR/Tribune “Issues” “Transportation” Silver Bell Media Agency Family Guy Simpsons Combo Silver WSFL-TV CTV Calgary: Stampede BRONZE Bell Media Agency The Manly / Molly Power Hour BRONZE FOX 50/WRAZ Olympic Dreams KARE 11 “BEHIND THE SCENES” PROMOTION: LONG/SHORT FORMAT UNSCRIPTED/NON-FICTION/REALITY GOld PROGRAM SPOT CP24 - Behind The Scenes “George” GOld “Bill” “Steph” “Pooja” “Lindsey” The Polar Sea Bell Media Agency TVO Silver Silver CTV Vancouver - Behind the Scenes Out Of Mind, Out Of Sight Bell Media Agency TVO BRONZE BRONZE Hard Rock Medical Read Through CTV News Toronto - “Podium” TVO “Issues” “Transportation” Bell Media Agency STUNT PROMOTION: ON-AIR ONLY GOld DAYTIME PROGRAM SPOT CP24 - Buskerfest GOld Bell Media Agency Odd Squad Teaser Campaign Silver TVO CP24 - 2014 Toronto Mayoral Election Silver “RACE FOR MAYOR” Campaign CTV MORNING LIVE EDMONTON - Bell Media Agency REAL PERSONALITIES BRONZE Bell Media Agency Summer Of Fun 2014 BRONZE MOR MILWAUKEE MOVES ELLEN FALL LAUNCH WISN TV ON-AIR CONSUMER TIE-IN PROMO ON-AIR COMMERCIAL ADVERTISEMENT GOld GOld Jack FM Loves CBS 11! CTV VANCOUVER - VANCOUVER KTVT CBS 11 JAZZ FESTIVAL Silver Bell Media Agency Ticket Resale Silver Spurs Sports & Entertainment VISIT FLORIDA: “Mi Sol Es Tu Sol” BRONZE NBCUniversal Skycastle “Detroit Proud” Campaign BRONZE WKBD-TV (CW50) Family Fest Duck Race FOX 50/WRAZ PUBLIC SERVICE ANNOUNCEMENT PROGRAM PROMOTION SPOT OR GOld CTV Calgary: Friends Helping CAMPAIGN: ENTERTAINMENT Friends GOld Bell Media Agency Talk Show 101 Silver WCIU WNCN #Brake4Buses Silver WNCN TWO AND A HALF MEN “CHARLIE’S BRONZE GREATEST HITS” CAMPAIGN CTV VANCOUVER - HOPE STARTS HERE Tribune Creative West Bell Media Agency BRONZE Judge Mathis: Chicago’s Judge PUBLIC SERVICE ANNOUNCEMENT WCIU CAMPAIGN GENERAL BRANDING/IMAGE GOld Alberta Children Hospital GOld Foundation Brain Health NBC 5 / Dallas Morning News Global Calgary Partnership Promo Silver KXAS NBC 5 Hispanic Heritage Month Silver KNBC TV CW Image Spot BRONZE KNVA eNOughNC BRONZE WRAL-TV We Love TV Image FOX 50/WRAZ MARKETING VIDEO/PRESENTATION BEST WORK NEVER SEEN GOld GOld Univision Chicago Market Today In New England Presentation WHDH TV Univision GOld Silver winning is a habit KARE 11 - Gannett Station Showcase TODAY’S TMJ4 KARE 11 Silver BRONZE Stefan Holt “Raps” 2014 Bell Media Upfront - News WMAQ Pack BRONZE Bell Media Agency WCIU: Grooveline WCIU SALES/DEMO REEL GOld FUNNIEST PROMO KTLA/FOX5 MARKETING REEL GOld (Power of 5 Reel) WPTA Spring Snowman Tribune Creative West WPTA 21Alive Silver Silver 1331Creative Demo Reel Phantom Gourmet: Food Fight CBS13/KOVR and CW31/KMAX WBZ-TV BRONZE BRONZE The Portal to Texas History (Sizzle) Playoff Beards KXAS NBC 5 WRC/NBC4
SOMETHING FOR NOTHING EDITING GOld GOld Winter Is Not A Season; It’s An Special Report: The Secret Cost Of Occupation. Bus Accidents WTNH WTNH Silver Silver Dr. Oz - Getting Healthy Back on Digital promo Track Dallas/fort worth cities KDFW FOX 4 Telemundo39 BRONZE BRONZE CP24 - BTS “George” TVA - Lancement automne 2 Bell Media Agency Groupe TVA COPYWRITING USE OF ORIGINAL MUSIC IN A PROMO GOld GOld News10 Oscars - Red Carpet Real Get Your Kicks on TV36 Stars Warner/Chappell Production Music News10 KXTV Silver Silver It’s christmas time ‘Twas Cowboys vs Bears! KDFW FOX 4 KTVT CBS 11 BRONZE BRONZE News4: Up to the Minute the Minute If you could... You’re Up KOMO 4 WRC/NBC4
DIRECTING MUSIC OR INSTRUMENTAL THEME WITH OR GOld WITHOUT VOCALS CP24 - 2014 Toronto Mayoral GOld Election “RACE FOR MAYOR” Snow Day Bell Media Agency WOOD TV GOld Silver CP24 - Twitter “Don’t Get Left News4: Up to the Minute the Minute Behind” You’re Up Bell Media Agency WRC/NBC4 Silver BRONZE This is Home Summer The Valley Opening Theme WGRZ WBDT-TV / Media General BRONZE Fox News First Kids SOUND DESIGN KABB-TV GOld TVA Tueur à gages BEST USE OF DESIGN Groupe TVA GOld Silver CTV Montreal Spirit of Giving Special Report: The Secret Cost Of Bell Media Agency Bus Accidents Silver WTNH TVA - Lancement Vol 920 BRONZE Groupe TVA A Rose I Give To You BRONZE WTTO CW21 SFL-TV Family Tree Spot SFL-TV BEST VOICE OVER PERFORMANCE OFF AIR DESIGN GOld GOld Safe Passage PSA - Kiko Elsworth WGN-TV Chicago’s Best Composite KCBS KCAL TV Los Angeles WGN-TV Silver Silver CP24 - 2014 Toronto Mayoral The Valley Show Poster Election “RACE FOR MAYOR” WBDT-TV / Media General Bell Media Agency BRONZE BRONZE Tysons Takeover Our Community WRC/NBC4 WLFI/Media General SET DESIGN CONSUMER PRINT AD GOld GOld FOX 5 Atlanta WAGA News10 Print Campaign Devlin Design Group News10 KXTV Silver Silver The WRAL Sand Desk The Valley - Key Art WRAL-TV WBDT-TV / Media General BRONZE BRONZE Studio 512 Set Design WGN-TV Weekend Workbench KXAN WGN-TV
OUTDOOR/ENVIRONMENTAL/TRANSIT AD GOld Today in LA Outdoor KNBC Silver WGN-TV Celebrity Name Game Solar Kiosks WGN-TV BRONZE FOX 10 News/Modern Family Train KSAZ FOX 10 Phoenix 2015 PromaxBDA Local Award Judges
KEVIN ADLER DAVID JOHNSON LAUREN RIDGLEY KRON, MEDIA GENERAL BELL MEDIA WISN, HEARST TELEVISION INC. SCOTT ALTUS MARK KAMMERICH JERREESE ROCKWELL KOMO, SINCLAIR BROADCAST KMIZ/KQFX, NEWS-PRESS & WKPT, GLENWOOD GROUP, INC. GAZETTE COMPANY COMMUNICATIONS CORPORATION STEVE BAILEY MICHAEL KARMANOS SYDNEY RUBIN WDTN/WBDT, MEDIA GENERAL WCTV, GRAY TELEVISION INC. KOAA, CORDILLERA COMMUNICATIONS, INC. PAM BAUMANN NOAH KOZINKO WKBD, CBS TELEVISION STATIONS WBRZ, MANSHIP FAMILY DAVID SHEARER GROUP WTHI, MEDIA GENERAL JOHN KUKLA YARON BLANC KDFW, FOX TELEVISION STATIONS GREG SLEEPER BELL MEDIA INCORPORATED KLAS, NEXTAR BROADCASTING GROUP, INC. MARY BORGER CHRISTINA KUNZMAN WBOC, DRAPER WBNG, QUINCY NEWSPAPERS, INC. PAUL SLOAN COMMUNICATIONS, INC. KSAZ/KUTP, FOX TELEVISION DAVE LAWRENCE STATIONS INCORPORATED MAIA BRUSSEAU WMOR, HEARST TELEVISION INC. KDVR/KWGN, TRIBUNE MEDIA DON SMITH COMPANY TRACY LETIZE KOVR/KMAX, CBS TELEVISION WFOR/WBFS, CBS TELEVISION STATIONS GROUP BILL BUTLER STATIONS GROUP SINCLAIR BROADCAST GROUP, INC. ALLAN SNYDER SUZI MAHE KATV, SINCLAIR BROADCAST JIM BYRNE KTVI/KPLR, TRIBUNE MEDIA GROUP, INC. WDCW, TRIBUNE MEDIA COMPANY COMPANY DANIEL SPANGLER KRISTEN BYRUM STACEY MARKS BRONNER WLUK/WCWF, SINCLAIR WCBD, MEDIA GENERAL WHDH/WLVI, SUNBEAM BROADCAST GROUP, INC. TELEVISION CORP. DAN CLARK PAUL SPINGOLA WLNS, MEDIA GENERAL MIKE MARSHALL WTNH, MEDIA GENERAL WCSH, GANNETT COMPANY, INC. TRAVIS DENT BOB ST. CHARLES WVLA, WHITE KNIGHT PETER MASUCCI WXIN/WTTV, TRIBUNE MEDIA BROADCASTING, INC WBZ, CBS TELEVISION STATIONS COMPANY WGMB/WBRL, NEXSTAR GROUP BROADCASTING GROUP, INC. ROBBY THOMAS BUFFY MCGAW WNCN, MEDIA GENERAL SHAWN DICKERMAN GLOBAL NEWS / SHAW MEDIA WGEM, QUINCY NEWSPAPERS, INC. HENRY VAZQUEZ DANIEL MCGRANE KLAS, NEXTAR BROADCASTING JASON DOYLE KY3, INC. GROUP, INC. WDTN/WBDT, MEDIA GENERAL MARC MORRISTON TINA VEON JAIME ELIZALDE WNCT, MEDIA GENERAL KDKA, CBS TELEVISION STATIONS UNIVISION KIM PARKER GROUP RICHARD ELLER WLUC, SINCLAIR BROADCAST TOM VODICK WTVF, E.W. SCRIPPS COMPANY GROUP, INC. WGN, TRIBUNE MEDIA COMPANY DENNIS ELSBURY OTTO PETERSEN LARRY WATZMAN WFTS, E.W. SCRIPPS COMPANY KCAL, CBS TELEVISION STATIONS WXIA, GANNETT COMPANY, INC. GROUP DREW FOWLER DANIEL WEIG KXTV, GANNETT COMPANY, INC. CHRIS PHOENIX KREM, GANNETT COMPANY, INC. PHOENIX MEDIA GROUP MIKE GUERRIERI DONNA WESTON KPRC, GRAHAM HOLDINGS ARI PITCHENIK WRC, NBC OWNED TELEVISION COMPANY WARNER BROS. STATIONS RHONDA HALAREWICH JEFF PITNER LORI WUCHERER GLOBAL NEWS KLBK/KAMC, NEXTAR WITI, TRIBUNE MEDIA COMPANY BROADCASTING GROUP, INC. DIANE HANNES WMAQ, NBC OWNED TELEVISION WES POLLARD STATIONS WREG, TRIBUNE MEDIA COMPANY TIM HOWICK LAURA REPREZA KNBC, NBC OWNED TELEVISION KTLM, TELEMUNDO STATION STATIONS GROUP