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Business Reference Guide Business Reference Guide This Business Reference Guide is current as of September 1, 2021. INTRODUCTION Welcome to Amway 2 Amway, IBOs and the IBOAI 2 Direct Selling Distribution Channel 2 CONTENTS IBO Responsibilities 2 Code of Ethics 3 Business-Building Tips 3 Use this guide to discover and Getting Started 3–4 learn more about how to earn Registering Other IBOs 4 income, understand the Rules Training Resources 4 of Conduct and find helpful A. THE PLAN business information. Amway IBO Compensation Plan A-1 Annual Business Renewal A-21 Volume Credits and Transfers A-21 Building an International Business A-21 B. MANAGING YOUR BUSINESS Product Information and Ordering B-1 AMWAYPROMISE™ B-1 Returns B-1 Warranty & Service Program B-1 Product Liability Protection B-2 Procedures for Handling Complaints B-2 Sales Tax B-2 Business Licenses B-2 Zoning Ordinances B-2 Bookkeeping Basics B-2 Income Tax B-3 Insurance B-3 Training and Business Support Materials B-4 Responsibility Statement B-4 Succession Planning B-4 Partner Stores B-4 C. RULES OF CONDUCT Rules of Conduct C-1 BUSINESS CONDUCT & RULES DEPARTMENT CONTACT INFO Email [email protected] Phone 616-787-6712 Fax 616-787-7896 INTRODUCTION INTRODUCTION Welcome to Amway Diamond level or above, elected by IBOs qualified at the also requires that all videos be approved by the Getting Started Platinum level or above. You may contact them either Amway Business Support Materials Administration Congratulations, Independent Business Owner! You Tip 1. Get to know the products. through your upline or directly to the Association office at: Department before posting, regardless of whether have started a great business supported by Amway – a they contain music. Learning: Product sales are the key to earning money family-owned company, built on the power of and exploring Amway.ca is a great way to learn about relationships. We want to make it as easy as possible Following the Rules helps protect your business and all the wonderful products Amway has to offer. Think for you to build your business, which is why we’ve put IBOAI the businesses of all IBOs and these are just a few about which products you and your customers would together this Business Reference Guide. Read over it to 220 Lyon Street NW, Suite 850 examples. Please review the entire Rules of Conduct in likely order again and again. get started – and refer to it anytime you have a Grand Rapids, MI 49503 this Guide, plus these helpful online resources at question about your business. [email protected] Amway.ca: Product experience is the best sales tool. When you iboai.com become familiar with the high quality and unsurpassed Amway, IBOs and the IBOAI* Quality Assurance Standards Phone: 616-776-7714 Fax: 616-776-7737 performance of Amway products, you’ll be able to talk You’re in business for yourself but never by yourself. Power of Ownership Intellectual Property Issues: about them with confidence, making it easier to sell to Amway and Independent Business Owners (IBOs) work FAQs for IBOs customers. Share your favorites with friends and family together every step of the way to move the business Direct Selling Distribution Channel Power of Ownership: Three Best Practices for and they will likely be interested in buying them, too. forward. Amway and IBOs also work with the New IBOs (video) An easy way to get started is with the optional IBO Independent Business Owners Association International Direct selling businesses rely on person-to-person Product Starter Kit, which gives you a collection of Inc.® (the IBOAI) to make positive changes that benefit contact; relationships are the heart of our business. Social Media Guidelines on-trend, easy-to-sell products. On top of great all IBOs. Every product has a unique story and every IBO is a Music Copyrights Guide business potential, you’ll enjoy the added benefit of product ambassador who tells that story. buying great products at IBO cost! Let’s take a look at the relationship between Amway, These departments within Amway are always ready to IBOs and the IBOAI. The Direct Selling Model. Unlike businesses that rely answer questions: Amway catalogs and other printed materials are helpful on mass advertising and online selling, the IBO business resources for learning about products and Amway Under the IBO Contract, Amway provides IBOs with the Customer Service (CS) model is based on personal interactions and brands. Once you have personally experienced the right to purchase products through Amway at IBO cost relationships. Business Conduct and Rules (BCR) products and learned about them, you'll be ready to for resale, the right to sponsor others to become IBOs introduce the products to others! (once the new IBO has become eligible by selling $325 Amway is a prominent and active member of regional Business Support Materials (BSM) and national direct selling associations worldwide and in Verified Customer Sales), the right to qualify for ††eBay® is a registered trademark of eBay Inc. Tip 2. Introduce products to others. bonuses under the Amway IBO Compensation Plan and Amway executives hold approximately 50 leadership †††Amazon® is a registered trademark of Amazon Technologies, Inc. Selling: You earn income by selling Amway products. a variety of support for IBOs and their customers. IBOs positions in these associations. In the U.S., Amway has The most profitable sales are Verified Customer Sales own and operate their own Independent Businesses been a member of the Direct Selling Association (DSA™)† Code of Ethics (VCS). A Verified Customer Sale is a sale to a customer (IBs) through which they sell Amway™ products and, since 1962. Check out the DSA’s website, dsa.org, to IBOs are committed to conducting businesses through an Amway channel, such as the Amway app, once eligible, may sponsor others to do the same. As learn more. according to the following principles: Amway website, MyShop digital storefronts or a sale independent contractors, IBOs are required to comply †Direct Selling Association (DSA™) is a trademark of Direct Selling Association. • IBOs will follow not only the letter of the Rules of from an IBO’s inventory that is recorded with the with the IBO Contract including the Rules of Conduct, Conduct, but also the spirit of the Rules. Create a Receipt tool. The sale must capture the but otherwise have the freedom to work how, when and IBO Responsibilities • IBOs will conduct themselves in such a manner as to customer’s name and unique mobile phone number, where they want. They define what success means to reflect only the highest standards of integrity, along with the product and retail price. The consistent them, set their own goals and develop a plan for how to IBOs know the power and privilege of business honesty and responsibility because they recognize 10% markup on all products means you make retail get there. And they have the support of their upline, as ownership and along with these comes responsibility. It’s that their actions as IBOs have far-reaching effects, margin on every sale well as thousands of Amway employees, working hard your responsibility to follow the Rules of Conduct, not only on their businesses, but on those of other to help them achieve their goals. located in Section C of this Guide, which are part of your Other places you can go for more information about contract with Amway. For example, the Rules allow you IBOs as well. selling products include: The IBOAI is a trade association that any IBO can join, to conduct online selling only through your Amway • Your upline. but it’s more than that: it is the voice of all IBOs – a MyShop Digital Storefront, not in retail stores or on • Amway.ca for the latest information about clear, open channel of communication between IBOs retail sites like eBay®†† or Amazon®†††. The Rules also products. and Amway North America. You and every other IBO are prohibit IBOs from causing Amway products to be the heart of the Amway opportunity and when the exported or imported to or from any other country, • Sales resources available on Amway.ca. IBOAI was first established in 1959 as the American Way regardless of whether Amway is doing business in • Education courses on how to sell products at Association, the founding IBOs discovered the that country. Amway.ca/Education. importance of making sure all IBOs had a voice in the Amway business. They believed in several founding When it comes to social media, be sure to use privacy principles, including the right to be in business for settings so that only your personal contacts see your yourself and that the opportunity should be open to all business information, not the whole world. Want to make people from all walks of life. The IBOAI listens to IBOs’ a video to promote your Amway business? According to ideas, proposes improvements and advises Amway on the the Rules of Conduct and applicable copyright laws, best ways to move the business forward. The IBOAI Board you must first obtain the rights to use the music. Amway is composed of 15 voting members qualified at the * IBOAI is a registered trademark of Independent Business Owners Association International. 2 3 INTRODUCTION Tip 3. Build for profitability. Tip 3. Recommend the optional IBO Product Starter Kit. Sponsoring: You have a lot of freedom when it comes to THE PLAN building your business. Expand your business and share Although purchasing the Kit is optional, research the Amway opportunity by sponsoring others. You’ll train suggests that IBOs who purchase the Product Starter Kit new IBOs, just as you were trained by the IBO who when they register are more productive and have a SECTION CONTENTS sponsored you.
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