Hamline University DigitalCommons@Hamline School of Business All Faculty Scholarship School of Business Spring 2015 Multilevel Marketing Diffusion and the Risk of Pyramid Scheme Activity: The aC se of Fortune Hi‐Tech Marketing in Montana Stacie A. Bosley Hamline University,
[email protected] Kim McKeage Hamline University,
[email protected] Follow this and additional works at: http://digitalcommons.hamline.edu/hsb_faculty Part of the Economics Commons, Marketing Commons, and the Public Policy Commons Recommended Citation Bosley, Stacie A. and McKeage, Kim, "Multilevel Marketing Diffusion and the Risk of Pyramid Scheme Activity: The asC e of Fortune Hi‐Tech Marketing in Montana" (2015). School of Business All Faculty Scholarship. Paper 2. http://digitalcommons.hamline.edu/hsb_faculty/2 This is the author's submitted copy before peer reviewed edits. The final, definitive version of this document can be found online at Journal of Public Policy & Marketing published by the American Marketing Association. Copyright restrictions apply. doi: 10.1509/jppm.13.086 This Article is brought to you for free and open access by the School of Business at DigitalCommons@Hamline. It has been accepted for inclusion in School of Business All Faculty Scholarship by an authorized administrator of DigitalCommons@Hamline. For more information, please contact
[email protected]. 1 July 14, 2014 Stacie Bosley and Kim K. McKeage Forthcoming in the Journal of Public Policy and Marketing Multilevel marketing diffusion and the risk of pyramid scheme activity: The case of Fortune Hi-Tech Marketing in Montana Abstract While statisticians have simulated the expected rate of growth in pyramid schemes, this research examines actual data on the spread of an alleged pyramid scheme in Montana.