WELCOME & SUPPORT

Thank you for requesting our Success Kit. It contains We invite you to contact our expert direct marketing everything you need to plan, create, and launch winning team for live, personalized support by phone, email or Every Door Direct Mail® campaigns. chat.

EveryDoorDirectMail.com makes it easy to reach every Welcome to EveryDoorDirectMail.com local mailbox in the neighborhoods that matter most. You can use powerful geographic and demographic filters - Your Success Team to target the best prospects, and no mailing permits, paperwork, or drop-offs at the Post office® are required. www.taradel.com [email protected] To date, we’ve successfully delivered over 100M mail 800.481.1656 pieces for thousands of advertisers. We hope you’ll give EDDM® a try, too. WELCOME BENEFITS & HOW TO’S

NO MAILING PERMITS OR PAPERWORK GUARANTEED USPS® COMPLIANCE

We submit your EDDM® campaign directly into the mail All of our EDDM® and flyers are guaranteed stream via a Business Mail Entry Unit (BMEU) and manage to meet USPS® requirements. This built-in compliance all of the mail preparation, paperwork, and production saves you from researching mail format guidelines and for you. You don’t need any experience and you don’t best practices, and eliminates the potential for costly need a mailing permit to get started. mistakes. Easily upload your own art, customize our free templates, or let our professional designers create a winning mailer for you. NO MAILING LISTS TO BUY, RENT, OR MAINTAIN

Reach the whole neighborhood, without buying a LOW-PRICED, CONVENIENT ORDERING mailing list, using our top-rated online campaign builder. Easily identify the best postal routes using geographic A key feature of EDDM® is its low cost, which makes it ideal and demographic filters such as distance, age, income, for small business owners and advertisers. But trust and and more. All EDDM® offers deliver to LOCAL POSTAL convenience is important too. Only EveryDoorDirectMail. CUSTOMER. com gives you everything you need, all in one place, and is trusted by thousands of advertisers across the U.S. To date, users have successfully mailed over 100M offers at EveryDoorDirectMail.com. BENEFITS HOW TO’S & BENEFITS

1. Search For New Customers 2.Choose Design And Print Options 3. Schedule Mail Delivery

Easily reach the customers who We make it easy to look great. From Our campaign builder give you matter most. Search for new postcards to brochures, we offer a full control. Schedule your mail to customers by geographic location variety of graphic design and print deliver to the right prospects at the using demographics such as age, configurations to fit every need and right time. Plus, schedule additional income, and more. budget. impressions, using the same mail • Search by address • Postcards piece, for future delivery. • Search by ZIP Code • Flyers • Choose the mail out date • Search by postal carrier route • Coupons • Choose the “in home” data range • Use powerful targeting tools • And more • Schedule additional impressions HOW TO’S KEYS TO SUCCESS

HOW ORGANIZATIONS SUCCEED WITH EDDM®

Small Businesses & Non-Profit Organizations The USPS® created EDDM® with small businesses in mind. It is ideal for any local business or organization that relies on sales and support from nearby neighborhoods. EDDM® is perfect for increasing awareness, boosting traffic at retail locations, promoting special offers or events, and driving new customer acquisition.

Franchises Franchisors find EDDM® useful because it allows their membership to effectively market their locations at the local level -- while maintaining brand control. EveryDoorDirectMail.com offers a white label solution for organizations that require a franchisee portal with reporting and full customization.

Large Companies EDDM® is part of the marketing mix for national brands anytime a local or regional strategy is needed. They use it to ensure successful grand openings, branding and promotional campaigns, and special events. Additionally, many large corporations use EDDM® to test markets before rolling out new products, services, or campaigns at the national level. SUCCESS KEYS TO SUCCESS

CALL-TO-ACTION HEADLINE Attention 10% OFF Grabber BLOODWORK PRESORTED STANDARD *Receive 10% off geriatric bloodwork for dogs or cats. Expires Dec. 31, 2016 U.S. POSTAGE PAID LOUISVILLE, KY PERMIT 1445 ***************** ECRWSSEDDM**** Local KEEP YOUR 123 Main St. Postal Customer FURRY FRIENDS PAIN FREE! Richmond, VA 23060 SEE HOW WE CAN HELP WITH PAIN MANAGEMENT! Ipiorum nost facrei publicus et, Lake Brook pons atilnere inatiena, Catum VETERINARY HOSPITAL nore merfir halin Itanu iam det vid dius clum publiem, qua per- Lake Brook fex simus cont. VETERINARY HOSPITAL 123 Main St. Pio, quem publi tastas curaribe- fat, tum poti, qui publicero ur, Richmond, VA 23060 nonsimi linve, ut vis con verum is auci pl. Ure nicaude musqua OFFER 555.268.5532 Benefits FIRST TIME www.LakeBrookVet.com CUSTOMERS! 555.268.5532 • www.LakeBrookVet.com $ 10 OFF EXAM FEE *When you bring your pet in for any 37874 examination. First time customers only. Expires Dec. 31, 2016

CONTACT INFORMATION IMAGES & COLOR

1. HEADLINE: The sole purpose is to immediately 5. IMAGES & COLOR: Select colors that align with grab your audience’s attention. Make it clear and the mood, feeling or behavior you’re trying to evoke from concise why they should care. Address pain points you your audience. Use images that convey what you want can solve, what’s in it for them or questions that matter. them to think and feel about your business that reinforce your benefits/features and support your headline. 2. CALL-TO-ACTION: This is the goal of your campaign - the action you want recipients of your mailing to take. Whether it’s to call, visit your site or come into REPETITION your location, make it noticeable and measurable. Successful marketing is never 3. OFFER: Don’t skimp on your offer. Customers one-and-done. No matter what won’t act anymore than you would without a compelling business you’re in or the marketing reason. So make it a good one and include key channel you use, repetition is key. It’s necessary for growing and maintaining benefits and features in a clean, non-cluttered way. top-of-mind awareness for your brand. 4. CONTACT INFORMATION: Give your audience Regular touches helps build relationsips with your target audiences to turn leads into many ways to reach you and learn about your business. customers and influences on-going sales. TIPSThe more convenient you make it for them the better. CREATIVE SERVICES

OPTION 1: FULL SERVICE DESIGN

Let our team of talented graphic designers create a high-quality professional direct mailer exclusively for your needs. For comprehensive product and campaign designs, you can rest assured that nobody produces better quality at such affordable rates.

What’s Included? • One-on-one contact with one of our expert graphic designers • Professional design advice and consultation • Concept and design of your print advertisement • Two rounds of revisions and alterations for a total of three proofs • Unlimited access to our database of high-res stock images • Text treatment for company name if no logo available • Basic map (or driving directions) rendering for up to 2 locations • Color correction on up to 5 customer submitted photos • Typing of copy and spell check • Text and image placement • Extensive font selection • Access to sample designs • Complementary web-quality version

ALL OF THIS FOR AS LOW AS $100!

Browse thousands of templates at DESIGN EveryDoorDirectMail.com CREATIVE SERVICES

OPTION 2: FREE TEMPLATE DESIGN

Choose a template, place your order and one of our talented designers will contact you within 2 business days to customize your messaging, logo, contact info and offers to meet your specific needs. We’ll also ensure your template is optimized to industry standard marketing best practices.

• Thousands of design templates available • 100% FREE of charge with your EDDM® order • We update and customize the template for you • Fast turnaround and hassle-free process • Guaranteed compatibility with USPS® mail requirements

OPTION 3: USE YOUR OWN DESIGN

If you have print-ready artwork in high-resolution (.PDF) format, simply upload your files directly to your order. This option is perfect for those who have design experience or work with a third party agency to handle the creative process.

• Upload your .PDF files directly to orders • All files reviewed by professional graphic designer • Digital proofs available by request DESIGN ALL-INCLUSIVE PRICES

BEST FLAT-RATE PRICING, 100% ALL INCLUSIVE.

QUANTITY 11X17 FLYER 8.5X11 6.25X9 POSTCARD 4.25X11 POSTCARD (80# Gloss) (7pt Stock) (7pt Stock) (7pt Stock) 1,000 62¢ 60¢ 53¢ 50¢ 2,500 49¢ 46¢ 37¢ 34¢ 5,000 39¢ 37¢ 33¢ 31¢ 10,000 33¢ 33¢ 31¢ 30¢ 25,000 32¢ 31¢ 30¢ 27¢ 50,000 31¢ 30¢ 29¢ 25¢

The above per piece pricing includes design options, full-color printing, mail preparation, one Priority Mail® drop to destination Post Office® location(s), postage, and delivery of EDDM® mail pieces. Additional mail drops may be purchased for $99.

NEED SIZES, STOCKS OR QUANTITIES NOT SHOWN HERE OR ON OUR SITE? JUST ASK! WE CAN ACCOMMODATE MOST NEEDS.

T U R What’s Included? N - • Carrier Route Targeting K • Template Customization E Y

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Local Delivery US POSTAGE PAID PRICING DIRECT MAIL CHECKLIST

Determine Your Goal(s) What does success look like? (ie: Phone Call, Web visit, Sale, Etc) Set Campaign Budget & Timeline Determine your direct mail campaign budget. Consider the total reach (number (ie: Mail 5,000 prospects, 1x of prospects) of your campaign, the total number of impressions (number of per month, for 3 months) times you will mail to each prospect), and the timeline for each mailing. Analyze Competition; Review Discover opportunities to differentiate your business and leverage weaknesses. Consumer Alternatives Develop “Lead” Follow-Up Plan; Assign Who is in charge of responding to new leads or inquiries from your direct mail Task Owners; Prepare “Next Steps” campaign? And how? Prepare a lead follow-up plan and make it the law. Determine Response How will you track response? Phone call tracking? Web visit? submission? Tracking Methodology Create Offer, Call-To-Action Your offer (or Call-To-Action) should be clear, concise, and drive immediate action. Seek validation from current customers (and industry professionals) Survey Customers; Industry Pros to ensure that your offer is compelling/optimized. Develop Sales Copy Hire an experienced copywriter to turbo-charge your message. Develop Creative Hire a graphic designer to bring your offer and message to life. Verify Contact Information Ensure that all contact information is easy to locate and read; test all phone numbers and web URLs. Create a dedicated landing page for your website (where applicable) for the campaign. Develop Web Presence Do not use a generic homepage when promoting a specific offer or Call To Action. Integrated marketing campaigns are more effective. Use social media, Prepare “Matching” Support Efforts email blasts, videos, etc to further promote your campaign. Ensure that adequate inventory, supplies, human resources, ect. are Prepare for Launch available during the “in home” date range for your campaign. After the promotional offer (or campaign) has expired, review Review; Response Data CHECKLISTall available data and analytics to determine ROI. TRACKING ESSENTIALS

ALWAYS USE ONE OR MORE TRACKING METHODS TO DETERMINE CAMPAIGN PERFORMANCE

Tracking methods tell you which ad copy, colors, mailer size, call-to-action (CTA), geographic targeting efforts, and offers, generate leads and sales. And perhaps more importantly, they can tell you which don’t.

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Campaign-Specific URL Conversion Form Phone Tracking Coupon/Coupon Code Business Mail Reply Card QR Code

Digital , like email, mobile or Adwords, and traditional marketing, like direct mail, TV or radio are often integrated. That’s why it’s essential to use clear tracking methods to effectively measure the success of each channel. It will also help you see how much integrating both can boost your ROI – especially when coupons are included. TRACKING DRIVE GREAT RESULTS

GREAT OFFERS DRIVE GREAT RESULTS

Everyone loves a good deal. No matter how large or small the purchase, consumers prefer to save money and directly benefit from their purchasing decisions. By incorporating coupons and special offers into your direct mail advertisements, you can increase engagement and drive better results. 5 Popular Coupons for Direct Mail

DISCOUNT COUPONS

By far the most widely-used type of coupon, discounts provide consumers with measurable savings typically deducted from standard retail prices. Research suggests that this type of coupon works best when the value is easily quantified. For example: Save $5 On Any $25 Purchase.

BOGO COUPONS

Buy One, Get One Free (BOGO) coupons are very popular and perform well in both retail and online shopping environments. While BOGO offers are attractive to consumers, the business typically incurs higher costs and reduced margins to acquire each sale. BOGO offers are ideal for products that have a low cost and high markup (ie: slice of pizza, toothbrush, t-shirt, etc).

See Reverse Side for RESULTSContinued List of Coupons DRIVE GREAT RESULTS

BOGOHO COUPONS

Buy One, Get One Half Off (BOGOHO) coupons are ideal for products that are too costly to feature as BOGO coupons. This type of offer usually requires an initial purchase at the full retail rate, in order to obtain a second product or service at ½OFF! 50% off the full retail rate (ie: automobile tires, eye glasses, clothing, etc).

FREE SHIPPING COUPONS

Free shipping coupons are highly-valued by consumers who transact online via eCommerce websites or via print or digital catalogs. As the digital marketplace expands each year, offers that provide no-cost shipping options remain consistent top-performers. Often, free shipping offers come with restrictions such as weight limits, time limits, or purchase totals (ie: FREE Shipping on any $25 order).

ONE DAY ONLY COUPONS

Time sensitive promotions, such as One Day Only coupons, are extremely effective for both online and in-store promotions and events. This type of coupon typically provides deep discounts for a 24 hour period of time, and may be limited to certain products or services. National retailers and small business owners alike use these types of coupons to clear inventory, drive traffic during slow RESULTSperiods, and generate cash flow (ie: Save 20% Off Everything In-Store this Saturday Only). REVIEWS

SHOPPER APPROVED INDEPENDENT CONSUMER RATINGS Our clients include organizations and businesses of all sizes and 4.8 OUT OF 5 STAR RATING budgets. See what real customers have to say about working with us.

SMALL BUSINESSES

Shelly S. | Owner, Original Italian Pizza “Our profits increased by an astonishing 28%! Our food distributor says we are the biggest account that they have in the area now. All of our neighboring restaurants ask us where we got our menus and how we did it. We are proud to say Every Door Direct Mail®.”

Chris K. | Kennedy Landscaping “As soon as the mailers hit, we started getting phone calls left and right. When it’s all said and done, we’ll do around $120,000 in sales from our $3,000 investment into direct mail marketing.”

Trent C. | Providence Property Management “Your team was excellent to work with and a huge help in designing our mailer. We would NEVER have seen this quality had we tried to do this ourselves.”

SEE MORE REVIEWS REVIEWSON REVERSE SIDE! REVIEWS

CORPORATE MARKETERS AND AGENCIES

Nate H. | Founder & CEO, TaxPro Marketer Agency “In my decade-plus of managing tax firm marketing campaigns, with budgets that scope hundreds of thousands of dollars, I have never seen a direct mail program so effective, so affordable, and so easy.”

FRANCHISES

Karin H. | Marketing Manager, Mosquito Squad Franchise “If you’re a franchise company looking for a direct marketing partner, I would definitely recommend EveryDoorDirectMail.com. Their white label solution allows our franchisees to quickly plan an effective direct mail program, and then get back to managing their business.”

NON-PROFITS

Rebecca B. | Grace Church “Every time we have ordered from EveryDoorDirectMail.com our mailer has looked great. They always deliver on time. Wonderful service and support too.” REVIEWS SAMPLES

POPULAR EDDM® FORMATS & SIZES

11x17 Brochure 8.5x11 Postcard 6.25x9 Postcard 4.25x11 Postcard

These popular, GIANT- Mail these postcards for This popular-sized option This budget-friendly sized flyers, are the perfect maximum visibility and is an industry standard postcard format is choice for advertisers deliver powerful messages and provides excellent designed to reduce your promoting multiple directly to recipients. visibility at a great value. costs while still delivering products or services. Printed on quality card This format is considered results in the mail. Widely- stock for excellent results. the “workhorse” postcard used for advertising one • Half-Fold or Tri-Fold Options as it has many uses product, service, or event. • Printed on 80# Gloss • Mailed Flat for and applications. Ideal for coupons. (Brochure Quality) Maximum Visibility • Provides Maximum • Printed on 7PT C2S Card • Larger than Standard • The Most Affordable/Low- Visibility in Mailbox Stock (Industry Standard) Postcards for High Visibility Cost EDDM Postcard • Perfect for Newsletters, Events, • Best-Selling EDDM • Printed on 7PT C2S Card • Printed on 7PT C2S Card Brochures, and Menus Postcard Format Stock (Industry Standard) Stock (Industry Standard) • Perfect for Sales Events, • Versatile Size Works for • Long, Narrow Format Coupon Mailers, and more Most Direct Mail Needs Stands Out in Mailbox • Perfect for Coupons, Grand • Perfect for Coupons, Openings, and more Announcements, and SAMPLESSpecial Offers