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EDDM Successkit Digital.Pdf WELCOME & SUPPORT Thank you for requesting our Success Kit. It contains We invite you to contact our expert direct marketing everything you need to plan, create, and launch winning team for live, personalized support by phone, email or Every Door Direct Mail® campaigns. chat. EveryDoorDirectMail.com makes it easy to reach every Welcome to EveryDoorDirectMail.com local mailbox in the neighborhoods that matter most. You can use powerful geographic and demographic filters - Your Success Team to target the best prospects, and no mailing permits, paperwork, or drop-offs at the Post office® are required. www.taradel.com [email protected] To date, we’ve successfully delivered over 100M mail 800.481.1656 pieces for thousands of advertisers. We hope you’ll give EDDM® a try, too. WELCOME BENEFITS & HOW TO’S NO MAILING PERMITS OR PAPERWORK GUARANTEED USPS® COMPLIANCE We submit your EDDM® campaign directly into the mail All of our EDDM® postcards and flyers are guaranteed stream via a Business Mail Entry Unit (BMEU) and manage to meet USPS® requirements. This built-in compliance all of the mail preparation, paperwork, and production saves you from researching mail format guidelines and for you. You don’t need any experience and you don’t best practices, and eliminates the potential for costly need a mailing permit to get started. mistakes. Easily upload your own art, customize our free templates, or let our professional designers create a winning mailer for you. NO MAILING LISTS TO BUY, RENT, OR MAINTAIN Reach the whole neighborhood, without buying a LOW-PRICED, CONVENIENT ORDERING mailing list, using our top-rated online campaign builder. Easily identify the best postal routes using geographic A key feature of EDDM® is its low cost, which makes it ideal and demographic filters such as distance, age, income, for small business owners and advertisers. But trust and and more. All EDDM® offers deliver to LOCAL POSTAL convenience is important too. Only EveryDoorDirectMail. CUSTOMER. com gives you everything you need, all in one place, and is trusted by thousands of advertisers across the U.S. To date, users have successfully mailed over 100M offers at EveryDoorDirectMail.com. BENEFITS HOW TO’S & BENEFITS 1. Search For New Customers 2.Choose Design And Print Options 3. Schedule Mail Delivery Easily reach the customers who We make it easy to look great. From Our campaign builder give you matter most. Search for new postcards to brochures, we offer a full control. Schedule your mail to customers by geographic location variety of graphic design and print deliver to the right prospects at the using demographics such as age, configurations to fit every need and right time. Plus, schedule additional income, and more. budget. impressions, using the same mail • Search by address • Postcards piece, for future delivery. • Search by ZIP Code • Flyers • Choose the mail out date • Search by postal carrier route • Coupons • Choose the “in home” data range • Use powerful targeting tools • And more • Schedule additional impressions HOW TO’S KEYS TO SUCCESS HOW ORGANIZATIONS SUCCEED WITH EDDM® Small Businesses & Non-Profit Organizations The USPS® created EDDM® with small businesses in mind. It is ideal for any local business or organization that relies on sales and support from nearby neighborhoods. EDDM® is perfect for increasing awareness, boosting traffic at retail locations, promoting special offers or events, and driving new customer acquisition. Franchises Franchisors find EDDM® useful because it allows their membership to effectively market their locations at the local level -- while maintaining brand control. EveryDoorDirectMail.com offers a white label solution for organizations that require a franchisee portal with reporting and full customization. Large Companies EDDM® is part of the marketing mix for national brands anytime a local or regional strategy is needed. They use it to ensure successful grand openings, branding and promotional campaigns, and special events. Additionally, many large corporations use EDDM® to test markets before rolling out new products, services, or campaigns at the national level. SUCCESS KEYS TO SUCCESS CALL-TO-ACTION HEADLINE Attention 10% OFF Grabber BLOODWORK PRESORTED STANDARD *Receive 10% off geriatric bloodwork for dogs or cats. Expires Dec. 31, 2016 U.S. POSTAGE PAID LOUISVILLE, KY PERMIT 1445 ***************** ECRWSSEDDM**** Local KEEP YOUR 123 Main St. Postal Customer FURRY FRIENDS PAIN FREE! Richmond, VA 23060 SEE HOW WE CAN HELP WITH PAIN MANAGEMENT! Ipiorum nost facrei publicus et, Lake Brook pons atilnere inatiena, Catum VETERINARY HOSPITAL nore merfir halin Itanu iam det vid dius clum publiem, qua per- Lake Brook fex simus cont. VETERINARY HOSPITAL 123 Main St. Pio, quem publi tastas curaribe- fat, tum poti, qui publicero ur, Richmond, VA 23060 nonsimi linve, ut vis con verum is auci pl. Ure nicaude musqua OFFER 555.268.5532 Benefits FIRST TIME www.LakeBrookVet.com CUSTOMERS! 555.268.5532 • www.LakeBrookVet.com $ 10 OFF EXAM FEE *When you bring your pet in for any 37874 examination. First time customers only. Expires Dec. 31, 2016 CONTACT INFORMATION IMAGES & COLOR 1. HEADLINE: The sole purpose is to immediately 5. IMAGES & COLOR: Select colors that align with grab your audience’s attention. Make it clear and the mood, feeling or behavior you’re trying to evoke from concise why they should care. Address pain points you your audience. Use images that convey what you want can solve, what’s in it for them or questions that matter. them to think and feel about your business that reinforce your benefits/features and support your headline. 2. CALL-TO-ACTION: This is the goal of your campaign - the action you want recipients of your mailing to take. Whether it’s to call, visit your site or come into REPETITION your location, make it noticeable and measurable. Successful marketing is never 3. OFFER: Don’t skimp on your offer. Customers one-and-done. No matter what won’t act anymore than you would without a compelling business you’re in or the marketing reason. So make it a good one and include key channel you use, repetition is key. It’s necessary for growing and maintaining benefits and features in a clean, non-cluttered way. top-of-mind awareness for your brand. 4. CONTACT INFORMATION: Give your audience Regular touches helps build relationsips with your target audiences to turn leads into many ways to reach you and learn about your business. customers and influences on-going sales. TIPSThe more convenient you make it for them the better. CREATIVE SERVICES OPTION 1: FULL SERVICE DESIGN Let our team of talented graphic designers create a high-quality professional direct mailer exclusively for your needs. For comprehensive product and campaign designs, you can rest assured that nobody produces better quality at such affordable rates. What’s Included? • One-on-one contact with one of our expert graphic designers • Professional design advice and consultation • Concept and design of your print advertisement • Two rounds of revisions and alterations for a total of three proofs • Unlimited access to our database of high-res stock images • Text treatment for company name if no logo available • Basic map (or driving directions) rendering for up to 2 locations • Color correction on up to 5 customer submitted photos • Typing of copy and spell check • Text and image placement • Extensive font selection • Access to sample designs • Complementary web-quality version ALL OF THIS FOR AS LOW AS $100! Browse thousands of templates at DESIGN EveryDoorDirectMail.com CREATIVE SERVICES OPTION 2: FREE TEMPLATE DESIGN Choose a template, place your order and one of our talented designers will contact you within 2 business days to customize your messaging, logo, contact info and offers to meet your specific needs. We’ll also ensure your template is optimized to industry standard marketing best practices. • Thousands of design templates available • 100% FREE of charge with your EDDM® order • We update and customize the template for you • Fast turnaround and hassle-free process • Guaranteed compatibility with USPS® mail requirements OPTION 3: USE YOUR OWN DESIGN If you have print-ready artwork in high-resolution (.PDF) format, simply upload your files directly to your order. This option is perfect for those who have design experience or work with a third party agency to handle the creative process. • Upload your .PDF files directly to orders • All files reviewed by professional graphic designer • Digital proofs available by request DESIGN ALL-INCLUSIVE PRICES BEST FLAT-RATE PRICING, 100% ALL INCLUSIVE. QUANTITY 11X17 FLYER 8.5X11 POSTCARD 6.25X9 POSTCARD 4.25X11 POSTCARD (80# Gloss) (7PT Stock) (7PT Stock) (7PT Stock) 1,000 62¢ 60¢ 53¢ 50¢ 2,500 49¢ 46¢ 37¢ 34¢ 5,000 39¢ 37¢ 33¢ 31¢ 10,000 33¢ 33¢ 31¢ 30¢ 25,000 32¢ 31¢ 30¢ 27¢ 50,000 31¢ 30¢ 29¢ 25¢ The above per piece pricing includes design options, full-color printing, mail preparation, one Priority Mail® drop to destination Post Office® location(s), postage, and delivery of EDDM® mail pieces. Additional mail drops may be purchased for $99. NEED SIZES, STOCKS OR QUANTITIES NOT SHOWN HERE OR ON OUR SITE? JUST ASK! WE CAN ACCOMMODATE MOST NEEDS. T U R What’s Included? N - • Carrier Route Targeting K • Template Customization E Y • Full-Color Printing 100% S • EDDM® Postage TURN-KEY O L • Required Prep U & Bundling T I • USPS® Shipping & O N Local Delivery US POSTAGE PAID PRICING DIRECT MAIL CHECKLIST Determine Your Goal(s) What does success look like? (ie: Phone Call, Web visit, Sale, Etc) Set Campaign Budget & Timeline Determine your direct mail campaign budget. Consider the total reach (number (ie: Mail 5,000 prospects, 1x of prospects) of your campaign, the total number of impressions (number of per month, for 3 months) times you will mail to each prospect), and the timeline for each mailing.
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