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Framing Magazine® (ISSN 10529977) Is Published Monthly, Plus One Issue by Hobby Publications, Inc., 83 South Street, Unit 307, Freehold New Jersey 07728

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Framing Magazine® (ISSN 10529977) Is Published Monthly, Plus One Issue by Hobby Publications, Inc., 83 South Street, Unit 307, Freehold New Jersey 07728 Table of Contents PFM is a member of: Volume 26, Number 10 PPFA, The Professional Picture Framers Association ACC, Art Copyright Coalition SOG, Society of Gilders Picture Framing Magazine® (ISSN 10529977) is published monthly, plus one issue by Hobby Publications, Inc., 83 South Street, Unit 307, Freehold New Jersey 07728. phone 732-536-5160; fax 732-536-5761 Subscription On the Cover: Frame design for Office: PFM P.O. Box 5016, black-and-white photography is no Brentwood, TN 37024-5016; longer limited to the white mats and phone 731-434-1106. Subscrip- tion: $20 per year U.S., $40 U.S. black frames that have traditionally Dollars per year in Canada and defined the photographic look. By Mexico, $60 U.S. Dollars per year adding style, color, and texture, for all international. Single copies, $5.95. If a paid subscrip- today’s looks go far beyond the styles tion magazine is returned by the of the past. For more on this trend, U.S. Postal Service as non-deliver- able, Picture Framing Magazine turn to “B/W: Today’s New Looks,” on will maintain the subscription for page 30. one year. If after one year a new address is not provided, Picture Framing Magazine will cancel the order. No refund will be available for that account. Periodicals class postage paid at Freehold, New Jer- sey, and at an additional mailing office. Entire contents © 2015 by Hobby Publications, Inc. Printed in U.S.A. Picture Framing Maga- zine registered in the U.S. Patent and Trademark Office. Postmaster: Send address changes to PFM P.O. Box 5016, Brentwood, TN 37024-5016 FEATURE Agreement Number 1691910 30 B/W: Today’s New Looks Disclaimer The opinions and information in this magazine are not necessarily those of the publisher and are COLUMNS therefore not to be viewed as DEPARTMENTS such. No part of this magazine may be reproduced without the 16 PPFA News 8 Editor’s Note expressed written consent of the publisher. PFM does not know- 18 Frame Design ingly accept false or misleading 10 Industry News advertising or editorial, nor does 24 Sales Strategies the publisher assume any 48 Product Showcase responsibility for the conse- quences that occur should any 36 Digital Impressions 49 Classified Ads such material appear. PFM and Hobby Publications assume no 38 Mat Doctors 50 Distributor Spotlight responsibility for content, text, or artwork of advertisements 44 Successful Retailing Panel appearing in PFM except those 52 Index of Advertisers promoting PFM. The Publisher reserves the right to review all 54 Design of the Month 53 Calendar of Events advertising materials submitted for publication and to not accept any such material deemed inappropriate for any reason. PFMGROUP 83 South St., Unit 307, Freehold, NJ 07728 • Phone 732-536-5160 • Fax 732-536-5761 PICTURE FRAMING MAGAZINE www.pictureframingmagazine.com EXECUTIVE PUBLISHER Bruce Gherman • [email protected] EDITOR-IN-CHIEF Patrick Sarver • [email protected] EDITORIAL ASSISTANT Brianna Winters • [email protected] CONTRIBUTORS BUSINESS EDITOR Jay Goltz • PRESERVATION EDITOR Hugh Phibbs • MOUNTING EDITOR Chris A. Paschke, CPF, GCF MAT DOCTORS Tim Franer, CPF • John E. Ranes II, CPF, GCF • Brian Wolf, CPF William B. Adair • Ken Baur • Jared Davis, MCPF, GCF • Paul MacFarland, MCPF, GCF James Miller, MCPF, GCF • Greg Perkins, CPF SALES PUBLISHER/ADVERTISING SALES Rob Gherman • [email protected] NATIONAL/INTERNATIONAL SALES MANAGER Ellen S. Blatt • [email protected] • 845-639-9647 DIRECTORY STAFF DIRECTORY COORDINATOR Kendall Turchyn • [email protected] CIRCULATION DIRECTOR OF AUDIENCE DEVELOPMENT Maureen Robertson • [email protected] SUBSCRIPTIONS T O L L F R E E 888-238-0049 or 615-377-3322 [email protected] PFM SEMINARS • NATIONAL CONFERENCE www.pfmseminars.com VICE PRESIDENT Deborah Salmon • [email protected] MARKETING COORDINATOR Amy Sudol • [email protected] WEST COAST ART & FRAME EXPO www.wcafshow.com TRADE SHOW DIRECTOR Deborah Salmon • [email protected] DIRECTOR OF SALES AND PRODUCT DEVELOPMENT Rob Gherman • [email protected] DIRECTOR OF TRADE SHOW MARKETING Bruce Gherman • [email protected] BUSINESS MANAGER Mindy Gruenbaum • [email protected] EXHIBITOR SERVICES Maureen Robertson • [email protected] ASSOCIATE EDITOR Kendall Turchyn • [email protected] ASSOCIATE EDITOR Alexis Orlacchio • [email protected] SALES NATIONAL SALES MANAGER Ellen S. Blatt • [email protected] • 845-639-9647 WCAF TEAM SALES LEADER Jim Hynes • [email protected] INTERNATIONAL SALES REPRESENTATIVE-CHINA Angela Pang • [email protected] • +86.579.85135955/15057801085 PFM PUBCO • BOOKS DIVISION BOOK SALES COORDINATOR [email protected] PFM GROUP STAFF EDITORIAL EDITORIAL DIRECTOR Patrick Sarver • [email protected] MARKETING COORDINATOR Amy Sudol • [email protected] PRODUCTION ART DIRECTORS Gary Coughlin • [email protected] Alan Pegler • [email protected] ADVERTISING COORDINATOR Jin Dong • [email protected] HOBBY PUBLICATIONS, INC. PRESIDENT David Gherman • VICE-PRESIDENT Rob Gherman Publishers of Hobby Merchandiser and Design New Jersey PFMseminars PFM WEST COAST ART & FRAME EXPO Excellence in Art and Framing Education PICTURE FRAMING MAGAZINE THE NATIONAL CONFERENCE 6 PFM October 2015 From the Editor’s Desk COMING NEXT s we move into the fall, there are many positive economic signs afoot that could mean more potential sales for cus- ISSUE Atom framers. Overall, the economy is up and people are spending more on themselves than they have in the recent past. Per- Cutting Edge Shadowboxes haps more significantly, the housing market is improving, with peo- James Miller presents creative ple buying more new homes and spending more on home renova- dual shadowboxes that tions. That doesn’t translate immediately into more framing sales, but it does mean your preserve decorative Masonic customers—existing and potential—are showing renewed interest in improving their liv- swords and related memorabilia using several ing spaces. advanced framing techniques. Combine this with the seasonal return to indoor living and the approaching holiday gift-giving season, and there’s an improved atmosphere generating more interest in fram- Enhancing Mats with Decorative Papers ing. That doesn’t mean such interest is automatic. It means that if you make the effort Jodie Prymke shows how to through marketing, you can generate more business. It’s time to crank up the emails, dress up your mats with newsletters, and even direct mail and advertising to capitalize on the favorable business decorative papers, including choosing the right paper, climate. Your market is in a more receptive mood, so take some time and reach out with how to design with papers, your message about the role of custom framing in today’s interior design looks. Strike and combining them while the iron is hot, as the old saying goes. with V-grooves. The Yupo Challenge Any publication relies on its advertisers for its continuing support, just as the suppli- Chris Paschke offers ers that advertise depend on readers for their ongoing existence. With the constant flow of valuable tips on how to ads in all media these days, it’s easy to ovelook those paid messages. But especially in the mount this increasingly popular and challenging world of custom framing, there’s more to advertisig than meets the eye. The people who art substrate. advertise dedicate much of their lives to bring you, the retailer, the products you need to In Every Issue: keep your business alive and growing. They work hard at being creative in bringing to market new and innovative products that will make your life easier and provide you with Calendar of Events a myriad of options that you can use to excite and interest your clients. Readers can learn about So when you read this issue of PFM—and all issues—take a little extra time to see upcoming industry happenings, such as what our advertisers are presenting to you. Think of the many people at those companies distributor open houses who work hard day in and day out to help make your life better and more successful. and educational events. When you look at all the new products available to custom framing retailers today, Product Showcase remember that it takes a lot of people working to provide you with the range of products Discover what’s new and services you need to thrive in today’s business retail market. In many ways, these peo- and exciting by shopping for ple make your business possible. They’re also invested in your success. So don’t just skip by the newest products the ads; think about how those products can help your business. Remember, we’re all in in each issue. the same business together—providing customers with the latest and best that custom framing has to offer. Also visit the new PFM Pinterest site, www.pinterest.com/pictureframingm. You’ll see lots of design ideas you can pin to your own site to provide customers with new framing ideas. Patrick Sarver Editor-in-Chief 8 PFM October 2015 INDUSTRY NEWS Tru Vue Contest Offers Free Business Consultation Tru Vue® has launched its second Retail Boot Camp, part of • A monthly follow-up by phone for six months to monitor a series of consultation giveaways that support the custom progress and to help ensure that goals are met. framing industry. A follow-up to last year’s Retail Makeover The first Retail Boot Camp was a wall design and Giveaway, these consultations focus on specific areas of training consultation by Meg Glasgow, Tru Vue consultant business, offering independent custom frame retailers an and owner of The Gallery at Finer Frames in Eagle, ID. The opportunity for one-on-one support from industry experts. winner was David Ping of The Framer’s Gallery in The second Boot Camp is a customized operations prof- Brecksville, OH. Ping has owned the shop for a year and itability consultation with Ken Baur, Tru Vue consultant and looks forward to providing customers with examples of owner of KB Consulting and Framing shadowbox work and upscale designs Concepts gallery in Northwest Indiana.
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