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ADVERTISING The Reflected Wo r k s S.D. Warren Advertising 1928–1937 S.D. Warren Advertising For more than a century, through various names and incarnations, our message and mission have remained the same — to make the means through which the world communicates better and more beautiful. From the beginning, our advertising has been Explore a collection of these ads from 1928–1937 prominently featured in leading national newspapers for messages that still resonate. By looking and well-respected trade publications, which highlights back through the pages, we can look forward our commitment to the printed page as one of the best to a future of exciting possibilities. ways for brands to communicate clearly and effectively. 1928–1937 Visit sappietc.com , GEORGE. BATTEN COMPANY, INC., ADVERTISING 383 MADISON AVENUE • NEW YORK THAT sale is closed!" . .perhaps . it has just been opened it, used it, and now wants to buy another just like it. HE first impulse of the man who has success- TO MERCHANTS, hard-fought order is to grasp the Do you know that there are manufacturers who Tfully closed a MANUFACTURERS, AND buyer's hand, snap the. order-book shut with the include, with every acknowledgment of an order, BUYERS OF PRINTING thought "That sale is closed," and get out. a piece of printing that explains the merchandise? He knows that his merchandise is worth the If you would like to obtain books on the Other manufacturers offer to supply the retailer money; that it will be properly crated, properly practical use of printed pieces issued with printing that describes and explains the use D. Warren Company, free ofcharge by S. of their goods for his customers. Some manufac- delivered, properly billed. The salesman, the write to your printer, asking him to put credit man, the order clerk, and the shipping you on the Warren Mailing List. Or turers prefer to mail this printing direct to the clerk will each do a part — and all will say "That write S. D. Warren Company, 101 Milk homes where the dealer has made a sale. Others Massachusetts. sale is closed." Street, Boston, see that every shipment leaving the factory con- But IS it? tains well-printed folders or booklets as evidence The buyer knows only what he has bought. The that their interest in their wares is still alive sellers know their merchandise is right—but there and keen. is still a gap here. Does the buyer know as much Printin6Papers The custom varies, as it should. The tooth-paste about the thing he has bought as the sellers know? manufacturer encloses explanatory printed pieces It is after the merchandise has left your plant When a printer suggests a Warren's with each tube. The paint maker offers the colored that the actual sale commences. Standard Printing Paper he suggests it booklet of suggestions. The automobile builder because he knows it has all the qualities sends around the catalog of instructions. Goods that have been moved from your ware- that insure good printing,folding and house to the consumer's home have simply ex- binding— that it is tested for these qual- There are different kinds of printing for differ- changed resting-places. ities before it leaves the milL Many ent kinds of sales. You will find a good printer trademark No manufacturer who expects a repeat sale can printers are using the Warren most understanding and helpful when it comes to (above) in connection with their own consider his product finally "sold" until the con- imprint to identify productions on creating for you the kind of printing that will sumer has not only bought it, but has understood Warren's Standard Printing Papers. make each of your sales a closed sale. WARREN'S STANDARD PRINTING PAPERS better paper better printing} 2830 Page (9 3-8 x 12 1-8) Saturday Evening Post—Nov. 24 * Collier's—Nov. 17 _ GEORGE BATTEN COMPANY, INC., ADVERTISING 383 MADISON AVENUE • NEW YORK Business begins when the mail arrives THE alarm clock of business is the early caller want to interest and sell. Better—ask yourself TO MERCHANTS, MANUFACTURERS -I- with the bluish-gray uniform and the loaded why he shouldn't be put to work carrying your AND BUYERS OF PRINTING mail-bag. printed sales messages to them. If you would like to obtain books on He steps off the elevator, walks past the girl at His time, his services, his ability to walk un- the practical use of printed pieces the desk, dumps his sack where a dozen hands are challenged into any issued free of charge by S. D. Warren home or office, can be pur- Company, write to your printer, asking waiting to take the contents. chased for the price of a postage stamp and with him to put you on the Warren Mailing When arrives, business really the help of a good printer. List. Or write S. D. Warren Company, the mail-man sets 101 Milk Street,Boston, Massachusetts. to work. Desks are wiped off. Window shades are One way of getting more business is to print ilmovimpop adjusted. Call-buzzers sound. Stenographers your story. Print it well. Use pictures if pictures J,./ijkil sharpen their pencils. Replies to your letters are help make your services or your wares more easily lima=iii•P'" laid on your desk. The results of the printing you understood. Use good paper to make certain that Printi n6Papers have sent out begin to make themselves felt. your story will print as it should. postman When a printer suggests a Warren's You have never seen the kept waiting. And then remember that there is a well-trained Standard Printing Paper he suggests it Never seen him refused admittance. Never heard force of able men who without the need of in- because he knows it has all the qualities him told to call another day. that insure good printing,folding and struction from you will take that printing to any binding—that it is testedfor these qual- But next time you see a postman covering his buyer in any spot you choose .. on the day and ities before it leaves the mill. Many calling on printers are using the Warren trade- route, ask yourself if he is people you hour you are ready. mark (above) in connection with their own imprint to identify productions -{ better paper better printing }- on Warren's Standard Printing Papers. WARREN'S STANDARD PRINTING PAPERS 2829 Page (9 3-8 x 12 1-8) Saturday Evening Post—Jan. 19, 1929* GEORGE BATTEN COMPANY, INC., ADVERTISING 383 MADISON AVENUE • NEW YORK Your Money's Worth TO MERCHANTS, MANUFACTURERS, AND BUYERS OF PRINTING Ifyou would like to obtain books N many ways America is still an uneducated Manufacturers want their goods to work. There on the practical use of printed I country. is scarcely a big business in America that has of charge by pieces issued free At least to many manufacturers and merchants not patiently experimented to discover just how S. D. Warren Company, write to your printer, asking him to put the land seems peopled with men and women in- you can get your money's worth out of your you on the Warren Mailing tent on buying their wares, misusing them, and purchase. List. Or write S. D. Warren Co., 101 Milk Street, Boston, Mass. then crying loudly that they did not "get their That is why you can hardly buy a can of paint, money's worth." a curling iron, or a kitchen stove — not to men- 110111111111101111n Too many fine cars run on bootleg oil. Too tion a camera, a car, or a radio — without re- 11 Li•.IhJ iv:p0 many fine watches are wound at night instead ceiving printed instructions on how to use the h]1su!JeIHuuulIluIuuull ii. PrintinA Papers of in the morning. Too many suburbanites plant thing you have just bought. That is why so rhododendron bushes in places where there is much printing is mailed to your home or office When a printer suggests a little shade. clarifying and repeating the instructions the dem- Warren's Standard Printing Too many women apply spot-removers with a onstrator has given you. That is why so much Paper he suggests it because he knows it has all the qualities circular motion instead of rubbing along the printing is sent you even before you buy. that insure good printing,fold- weave of the fabric. Too many fine stockings One sure way of spending your money wisely ing and binding—that it is are wrung dry. Too many fine linoleum floors is to read all the good printing that is published tested for these qualities before it leaves the mill. Many printers are washed with caustic soap. on the subject of what you are about to own. are using the Warren trademark Whenever you see a factory, you can be sure One sure way of getting your money's worth is (above) in connection with their that there is at least one man who is worrying be- to ask for and read the booklets and the folders own imprint to identify pro- ductions on Warren's Standard cause an inexpert public misuses and sometimes that describe in detail just what you have bought Printing Papers. abuses the thing he has made so carefully. and just exactly how it should be used. 2825 Page (93-8 x 12 1-8) Saturday Evening Post— May 11, 1929 * GEORGE BATTEN COMPANY, INc., ADVERTISING 383 MADISON AVENUE • NEW YORK The TOUGHEST twenty-five feet in the WORLD FROM the reception desk in the waiting-room word that he is "too busy" can find time to look through to the buyer's office inside the rail is a stretch not much the folders and booklets that tell what you sell.

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