DS IN THE NEWS LATEST BRAND AND PRODUCT NEWS & REVIEWS FROM UK OUTLETS

ISSUE 47 – OCTOBER 18 DS AUTOMOBILES REVEALS THE SECOND OF ITS NEXT GENERATION MODELS: DS 3 CROSSBACK September was a particularly busy month for DS Automobiles, the On Thursday 13 September, DS Automobiles revealed the second of their next generation highlight being the official launch cars - DS 3 CROSSBACK. The reveal took place in the DS Design Studio in Vélizy with a of DS 3 CROSSBACK – the new selection of media in attendance. Premium B SUV from DS. Links below take you to some initial online coverage highlights.

Launched ahead of the Paris THE SUN MOTORS: International Motor Show that “It looks very stylish, but will also be available in either full electric, petrol or diesel exhibited four DS world premieres: powertrains. And it promises to be loaded with autonomous tech, such as cruise assist DS 7 CROSSBACK E-TENSE 4X4 and and parking assist.” DS 3 CROSSBACK E-TENSE, DS X E- TENSE Dream Car and the DS E- Tense FE 19 for the new DS AUTO EXPRESS: Auto Express Team racing in Season 5 New 2019 DS 3 CROSSBACK uncovered ahead of Paris “DS 3 CROSSBACK fills the ABB . small SUV perfectly; short, chunky with plenty of premium touches.” There continues to be growing fascination in the DS brand. TOPGEAR: Top Gear The DS 3 CROSSBACK is a posh SUV with electric power This communication is intended to bring to your awareness some of HONEST JOHN: Honest John the articles that have referenced Style with substance: all-electric DS 3 CROSSBACK DS Automobiles, the DS brand, its products, the DS network and its PARKERS: Parkers ONLY YOU customer services. DS 3 CROSSBACK review “This looks like a very appealing addition to the increasingly-crowded SUV market. Kevin Jones Head of Communications & PR DS Automobiles in the UK AUTOCAR: Autocar New DS 3 CROSSBACK revealed with petrol, diesel and electric power DS 3 CROSSBACK ARTICLES

TopGear: DieselCar: DS 3 MORPHS INTO AN SUV “Its design is a blend of familiar DS styling cues like The DS 3 CROSSBACK features a lot of design a floating roof and shark-fin B-pillar, along with “The new Ds 3 CROSSBACK tips its hat at the design of new attributes from the larger DS 7 CROSSBACK – the DS 3 supermini, the brand’s first car and still its including its distinctive front grille.” fastest seller. Spot the shark-fin B-post, the contrast roof, plus the brandtastic grille and upright running LEDS. The big news? In six months there’ll be a 136hp full electric E-Tense version with a 186-mile range.”

Auto Express: HOT TOPIC DS 3 CROSSBACK

AM Online Interview with MD Alain Descat

DS AUTOMOBILES: Now out on its own, DS is using tools from VR to valet service to build a reputation for high-end luxury, whether in boutique-style dealerships or online, UK MD Alain Descat tells Craig Thomas.

“Alain Descat, who started as managing director of DS in the UK in April, said: ‘The ambition of DS is to embody French luxury know-how in the car industry. French luxury – in the form of handbags and fashion form some of the world’s most famous brands – is obvious to everyone. DS is aiming to be one of the luxury brands. We want to deliver an experience that offers that Parisian inspiration, know-how and quality’” DS 7 CROSSBACK E-TENSE 4X4 PLUG-IN HYBRID

AUTOCAR: Autocar CARWOW: Carwow DS 7 CROSSBACK E-TENSE revealed as Volvo DS 7 CROSSBACK E-Tense 4x4 price, specs and XC60 T8 rival release date “DS has revealed the DS 7 CROSSBACK E-TENSE – a “The DS 7 uses a combination of a 200hp 1.6-litre plug-in hybrid variant of the brand’s BMW X3 rival, PureTech petrol and two 110hp electric as parent company PSA Group continues its push motors – one each on the front and the rear axle – to towards electrification.” produce and a total of 300hp at any one time through an eight-speed automatic gearbox. That’s enough to get the big DS from 0-62mph in 6.5 seconds and give it a top speed of 136mph flat out.”

TOPSPEED: TopSpeed 2019 DS 7 CROSSBACK E-TENSE 4X4

MOTOR 1 UK: Motor 1 UK DS 7 CROSSBACK E-TENSE 4x4 Unveiled With 300hp Plug-in Hybrid Setup “Dubbed the E-Tense – a moniker set to adorn all DS’s electric and hybrid models – the premium gets 296 horsepower, four-wheel-drive and a 31-mile all-electric range according to the new, more stringent WLTP emissions test.”

EV + TECH ARTICLES

INSIDE EVS: Inside Evs EV FLEET WORLD: EV Fleet World DS 3 CROSSBACK Electric SUV Comes Packing DS reveals details of <50g/km plug-in SUV 50-kWh Battery “DS Automobiles will add a 300hp plug-in hybrid to the flagship DS 7 CROSSBACK SUV next year, offering ELECTRIVE: Electrive CO2 emissions of under 50g/km on the WLTP test PSA’s DS 3 CROSSBACK technical details cycle.” announced

EVO: EVO All-new DS 3 CROSSBACK revealed – quirky SUV essentially to replace DS 3 hatch “As well as hoping to bring some chic Parisian style to a compact, high-riding model, it is also one of the first premium cars to offer both internal combustion engine (ICE) and full-electric powertrain options, the latter known as E-TENSE.” DS PRODUCT ARTICLES

DAILY RECORD: Travelling In Style YORKSHIRE POST: “If you enjoy chic, sophisticated styling and you’re French flair and joie de vivre looking for a good-sized family SUV, you’ll want to “The DS 7 CROSSBACK’s quality and furnishings are take a look at the DS 7 CROSSBACK. I’ve just tested upscale, upmarket, up to compete the with deluxe the car from the upmarket French marque in its models mentioned above.” sportier Performance Line specification and was instantly impressed by its charismatic looks and TOPGEAR: sumptuous interior. And the driving experience was Don’t Diss the DS on a par with the car’s promising appearance.” “The interior design and finishes are more avant- garde and distinctive. A huge amount of thought has gone into the DS 7 CROSSBACK, and I’m forever stumbling upon interesting features.”

TOPGEAR: Light Show DS 7 CROSSBACK “Turns out that the three individual bulbs in each headlamp cluster rotate before settling in position. This is presumably a reference to the 1967 DS’s famous swivelling headlights. It’s stuff like this that will create DS evangelists and help the car compete with its premium competitors.”

LIFESTYLE ARTICLES:

WALLPAPER*: Wallpaper* The Everyday Man: Everyday Man DS Automobiles’ DS 7 CROSSBACK shakes The New DS 3 CROSSBACK Has Been Citroën’s post-war heritage in favour of modern Unveiled In Paris “The DS 3 CROSSBACK may be a premium luxe compact SUV but from both the inside and “This is the DS 7 CROSSBACK, the designated brand the outside it looks and feels generous in flagship. With its faceted, angular dashboard it terms of proportions. ” seems to have taken a leaf from Lamborghini’s self- consciously dramatic interior design (only with the surprise addition of a little Deco-esque dashboard clock). Admittedly, the DS 7 CROSSBACK is far classier than DS ANNOUNCEMENTS: many of its rivals in terms of finish and materials, although its designer credentials speak of modern October is set to be another busy month for DS luxe rather than quirky originality.” Automobiles as the Paris Motor Show takes place from 4th- 14th October.

There are also a number of DS Club Privelège events taking place around the UK where we hope to have media attending.